Explorez tous les épisodes du podcast The Health Marketing Daily

Walmart just gave functional mood drinks permanent shelf space — a retail signal every supplement and beverage brand needs to act on. Plus: Perelel Health hits $100M and a glucosamine finding that will have joint supplement brands on crisis comms watch.

In this episode:

• A phase 2 clinical trial found daily Vitamin C supplementation was associated with lower mortality in patients with precancerous or low-risk blood cancers, giving science-led brands credible new evidence beyond immune health positioning.
• A large health-records analysis found glucosamine users had a 25% higher likelihood of progressing from mild cognitive impairment to full Alzheimer's dementia — an observational finding that will pressure joint supplement brands across European pharmacy and health retail to prepare communications responses.
• Walmart is creating a permanent dedicated 'Mood & Mind' in-store section for cognitive and emotional wellness beverages, one of the largest retail commitments to the category to date and a signal that will influence European buyer decisions.
• Women's supplement brand Perelel Health has reached a $100 million annual run rate and hired the former Rare Beauty CMO, signalling that prestige beauty brand-building talent and techniques are migrating into the supplement sector.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

Walmart just gave mood and mind beverages their own shelf — and the Weston family may be about to take control of Boots. Two structural retail shifts that demand attention from every supplement and functional food brand this week.

In this episode:

• Walmart has created a permanent named shelf set called 'Mood & Mind' for functional beverages targeting emotional and cognitive wellbeing, giving the category its biggest mass-market retail visibility moment to date.
• The UK's Food and Drink Federation has publicly warned that frequent health policy shifts and rising regulatory costs are deterring manufacturers from investing in healthier product reformulation and innovation.
• The Canadian Weston family is reportedly close to acquiring Boots, which operates over 2,200 stores across the UK and Ireland and is a primary retail channel for supplement, skincare, and wellness brands.
• Germany's Max Rubner-Institut has launched a new database enabling significantly more precise calculation of protein content in foods, with direct implications for nutritional labelling and health claim substantiation in sports nutrition and functional food markets.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

Superdrug just became an always-on supplement retailer via Just Eat — and Grindr spent $250M to own a healthcare channel. Both moves redefine where health brands must show up.

In this episode:

• Superdrug is launching 24/7 delivery across 8,000 products in London via Just Eat, starting in Brixton and Kingston — giving supplement brands with a Superdrug listing a permanent impulse-purchase window for the first time.
• Arla is expanding manufacturing capacity for skyr and cottage cheese at its German facilities to meet surging European protein demand, putting affordable, grocery-shelf dairy in direct competition with dedicated supplement and protein snack brands.
• Drink sales across Europe's six largest grocery markets grew 2.9% last year driven entirely by value, not volume, as shoppers cut alcohol and traded up into functional and wellness-positioned beverages — a structural spending shift, not a fad.
• Grindr is acquiring LGBTQ+-focused digital healthcare platform Freddie Health for $250 million, embedding PrEP access and sexual health services directly into its existing user base and creating a community-specific direct-to-consumer health channel.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

Huel just got a public ruling from the UK ad watchdog — and it's a warning for every functional brand making video content. Plus mulberry science, brain health studios, and hemp beverage data that reframes the relaxation category.

In this episode:

• Huel was formally reprimanded by the UK Advertising Standards Authority after an online video was ruled irresponsible for containing unauthorised health claims, setting a public precedent for functional nutrition brands across the UK.
• New research found that mulberry-derived compounds reshape the gut microbiome to support intestinal health and metabolism, with synergistic compound combinations pointing toward dual-action formulation potential for supplement and functional food brands.
• The founders of sauna franchise SweatHouz and the P90X fitness programme are jointly launching a brain health 'daydream studio' concept, backed by Atlanta-based Founders Row, signalling a major operator shift from body to cognitive wellness experiences.
• The intoxicating hemp beverage category has hit an estimated $300 million in sales, with category data showing relaxation and stress relief — not recreation — as the dominant consumer motivations driving purchases.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

The Health Marketing Daily — September 30, 2026 In this episode: • A women's supplement brand hitting nine-figure revenue and poaching a prestige beauty CMO signals that the wellness supplement category is now competing directly with luxury beauty for top marketing talent. • California's new non-ultraprocessed food label creates a precedent that European functional food and wellness brands should watch closely — because label-based health positioning is about to get more competitive and more contested. • New UK research showing that only 1 in 4 Brits have tried a health or food trend in the past year — and half have already quit — is a critical reality check for wellness brands over-indexing on early adopter behaviour. • A $33 million Series B for at-home microbiome testing startup Tiny Health shows that gut health is moving fast from supplement aisle to data-driven personalised health — and brands not building into that ecosystem risk being left behind. Hosted by Marco & Klara. New episode every day. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

Unilever just told the market that beauty and wellness are one category — and GLP-1 manufacturers are now chasing the same consumer positioning your supplement brand owns. Both moves demand a strategic response.

In this episode:

• Unilever Wellbeing has publicly named GLP-1 drug adoption and AI-driven health data as the two structural forces behind its strategy to treat beauty and wellness as a single integrated category, not adjacent ones.
• GLP-1 manufacturers including the makers of Ozempic and Wegovy are deliberately replacing the word 'patient' with 'customer' and repositioning their drugs as lifestyle products, directly competing with the emotional territory premium wellness supplements have owned for a decade.
• Bayerische Milchindustrie, one of Germany's largest dairy cooperatives, is launching a high-protein cheese range onto mainstream German supermarket shelves, bringing established dairy infrastructure into direct competition with specialist protein food brands.
• Morrisons has begun selling off its in-store pharmacy estate as part of a grocery-focused turnaround, removing a significant UK retail channel for supplements, vitamins, and OTC wellness products from one of Britain's largest supermarket chains.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

McDonald's just named GLP-1 users a core menu audience with an $8B commitment — and glucosamine, one of Europe's top joint supplements, is now linked to faster Alzheimer's progression. Both stories demand action from supplement and functional food marketers today.

In this episode:

• A large health-record analysis found glucosamine users face a 25% higher likelihood of progressing from mild cognitive impairment to full dementia, putting serious reputational pressure on one of Europe's best-selling joint supplements.
• McDonald's has announced an $8B-plus strategic investment that explicitly redesigns its menu for GLP-1 drug users seeking smaller portions and higher protein density — the first global fast food chain to publicly name Ozempic-era consumers as a core audience.
• A topical senolytic compound cleared aged skin cells in older mice, dramatically accelerating wound healing and reversing biological ageing markers — adding scientific momentum to the quercetin and fisetin ingredient category already in European longevity supplement pipelines.
• Impossible Foods has entered UK retail grocery for the first time with a new plant-based protein range, making a high-stakes bet on health-positioned products in one of Europe's most competitive grocery markets amid wider category decline.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

A landmark meta-analysis is shaking the bone health supplement category, Little Spoon is converting food trust into supplement revenue, and GLP-1 drugs are creating a new paediatric micronutrient gap nobody has claimed yet.

In this episode:

• A meta-analysis of over 153,000 adults finds calcium and vitamin D supplements, alone or combined, offer little protection against fractures or falls, directly threatening one of the supplement industry's largest revenue categories.
• New research shows nearly one in six children taking GLP-1 drugs including Ozempic and Saxenda develop nutritional deficiencies due to appetite suppression, opening an unclaimed white space for paediatric micronutrient brands.
• Little Spoon, the US DTC baby and kids food brand, is launching its first daily multivitamin, using parental trust and existing DTC infrastructure to cross from food into the higher-margin supplement category.
• Arizona Attorney General Kris Mayes is suing Botanic Tonics, maker of the Feel Free kratom shot brand, for illegal marketing, escalating regulatory pressure on the functional botanical beverage category with likely implications for EU novel food scrutiny.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

McDonald's just spent $8 billion signalling that GLP-1 drugs have permanently changed food strategy. If the world's biggest QSR is reformulating, supplement and functional food brands need to act now.

In this episode:

• McDonald's announced an $8B+ menu and strategy overhaul explicitly framed around GLP-1 drug adoption, signalling that nutrient-dense, smaller-format products are now a structural market requirement for all food and supplement brands.
• New research published in Science Daily found that a topical senolytic compound cleared senescent 'zombie' cells in older mice, significantly accelerating skin wound healing and raising the scientific bar for ingredient claims in longevity skincare.
• Kroger is drawing a hard line on pricing with Red Bull — one of the world's most dominant beverage brands — exposing a structural shift in retailer-brand power dynamics that European functional drink and supplement brands entering retail must plan for from day one.
• SunOpta is expanding plant-based manufacturing capacity while Maple Leaf simultaneously retreats from the category, creating both supply chain opportunities and risks for wellness and functional food brands relying on plant-based ingredient suppliers through 2026 and beyond.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

REWE's buyers have put longevity on the official retail agenda — and new GLP-1 research just opened an uncontested paediatric supplement niche. If you sell into European health channels, today's briefing is a ranging and positioning checklist.

In this episode:

• New research found nutritional deficiencies in nearly 1 in 6 children taking GLP-1 drugs including Ozempic, Saxenda and Trulicity — a paediatric supplement gap no European brand has yet moved to fill.
• At the 173rd MLF trade meeting hosted by REWE Engelhardt in Herten, longevity was named a defining category megatrend, signalling that German grocery buyers are actively ready to range longevity-positioned products.
• European industry players are significantly increasing investment in fungi-based meat alternatives, with mushroom protein positioned as a premium, whole-food reset for a plant-based category hit by consumer fatigue and retailer delistings.
• Apothékary founder Shizu Okusa is expanding the US supplement brand beyond product retail into experiential wellness — including a Kyoto retreat concept — as a direct strategy to escape supplement market commoditisation.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

Stopping Ozempic rebounds heart risk — and that's a direct opening for supplement brands. Plus AB InBev is moving into functional beverages, and when the world's largest brewer shifts, shelf space shifts with it.

In this episode:

• A large new study finds cardiovascular risk — including heart attack and stroke — rebounds surprisingly quickly after patients stop GLP-1 drugs like Ozempic and Wegovy, strengthening the commercial case for supplement brands positioned around metabolic continuity and heart health.
• Impossible Foods has entered UK retail grocery for the first time with product formats developed specifically for British consumers, making a high-stakes bet that it can revive a plant-based category that saw sharp volume declines across European supermarkets.
• AB InBev, the world's largest brewer behind Stella Artois and Corona, has publicly signalled it is actively seeking growth in new categories including functional and better-for-you beverages, as traditional beer volumes fall across key European markets.
• Biophysical Therapeutics has launched IF1, a new skincare brand built on longevity science from its own laboratory, positioning at the intersection of clinical research and luxury consumer wellness as biotech companies increasingly move into direct-to-consumer health products.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

The Health Marketing Daily — September 23, 2026 In this episode: • A new report quantifies how GLP-1 drug adoption is actively reshaping food spending at scale — with direct implications for how functional and wellness food brands should reposition their portfolios. • Little Spoon's pivot from baby food into kids' vitamins shows how children's nutrition brands are evolving into full supplement platforms — a model European brands should be watching closely. • A landmark review of 87 clinical trials identifies a specific daily serving range where whole grain consumption meaningfully benefits cardiovascular health — giving functional food brands a precise, evidence-based claim to build around. • New research showing over 93,000 visible appearances of 'unhealthy' food brand placements during the 2026 FIFA World Cup is set to intensify EU regulatory pressure on food marketing — and hands wellness brands a powerful counter-narrative. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 22, 2026 In this episode: • A landmark review of over 153,000 adults challenges one of Europe's most trusted supplement combinations, with major implications for how brands position calcium and vitamin D products. • The Non-GMO Project's new anti-ultraprocessed food label is gaining rapid traction at retail, signalling that UPF-free positioning is becoming a mainstream front-of-pack marketing tool — not just a PR talking point. • Protein snack brand Flings is weighing a full portfolio pivot into chocolate bites, illustrating how margin pressure is forcing functional snack brands to chase high-growth protein formats — even at the cost of their original identity. • A new German clinical nutrition review on menopause dietary therapy highlights the growing evidence base that health and wellness brands targeting peri- and post-menopausal women can now leverage for product positioning across Europe. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 21, 2026 In this episode: • New clinical evidence linking low vitamin D to heightened post-surgical pain gives supplement brands a compelling, specific consumer hook beyond immune health. • Ritual's first category expansion in six years signals that science-led supplement brands are ready to move beyond their hero SKUs and claim new wellness territory. • Emerging research suggesting omega-3, glucosamine, and L-tyrosine may behave differently in aging brains raises both opportunity and responsibility for cognitive health supplement marketers. • Nutrabolt's C4 Energy is betting that the non-alcoholic beer trend and the energy drink boom can be fused into a single functional product — a move with clear implications for how sports nutrition brands expand their addressable market. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 20, 2026 In this episode: • EFSA has confirmed the safety of the sweetener aspartame-acesulfame (E962), but the ruling is already generating controversy — a key regulatory moment for functional food and supplement brands using low-calorie sweetener systems across the EU. • New research shows a kimchi-derived probiotic bacterium can bind to nanoplastics in gut-like conditions and significantly reduce their presence in mice — opening a compelling new science-backed positioning angle for probiotic and gut health brands. • Functional supplement brand Nello is making a high-stakes format pivot — moving from powder mixes into RTD energy drinks with an exclusive retail launch at Target, signalling a broader trend of supplement brands chasing mainstream mass-market distribution through beverage formats. • Ulta Beauty is bringing women's telehealth platform Midi Health into its stores, combining GLP-1 access with cortisol supplements — a landmark move that blurs the line between beauty retail and clinical health services and has major implications for where wellness brands choose to distribute. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 19, 2026 In this episode: • EFSA has cleared the sweetener blend aspartame-acesulfame (E962) as safe, but the ruling is already generating controversy — a direct signal to functional food and supplement brands using sweetener systems across Europe. • A University of Leeds spinout has raised $10M to commercialise a deeptech ingredient that reduces fat and calories in food without sacrificing texture or taste — a potentially disruptive tool for functional food brands chasing GLP-1-adjacent positioning. • Sports nutrition brand Battle Bars has stripped back its aggressive military aesthetic and reformulated its bars to lead with clean function — a telling sign of where the protein bar consumer is heading. • Functional supplement powder brand Nello is making its first move into ready-to-drink energy, launching exclusively in Target — a classic DTC-to-retail channel pivot that European wellness brands should be studying closely. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 18, 2026 In this episode: • A kimchi-derived probiotic bacterium has been shown to bind and help excrete nanoplastics in mice — giving gut health and probiotic brands a powerful new consumer-facing science story. • Organic wellness brand Biona is expanding its functional drinks range, signalling continued retail momentum in the everyday health drink segment across UK health channels. • New research on black and green Japanese rice reveals unusual beneficial fats and slower digestion compared to white rice — fresh science that functional food and grain-based wellness brands can act on now. • Olive oil brand Kosterina is building a Mediterranean wellness platform spanning food, supplements, and beauty — a bold multi-category brand play that European health marketers should watch closely. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 17, 2026 In this episode: • Haleon is showing the supplement and consumer health industry exactly how to monetise the GLP-1 wave — not by competing with weight-loss drugs, but by selling solutions to their side effects. • Ritual's first new category launch in six years is a signal that science-backed DTC supplement brands are moving beyond vitamins and into broader health territory — with implications for the whole European premium supplements market. • A landmark review of 87 clinical trials has identified a precise daily serving range for whole grains that delivers meaningful cardiovascular benefit — giving functional food brands a powerful, evidence-based message to market. • Cerebelly's first-ever acquisition of freeze-dried snack brand Fresh Bellies marks a strategic shift in kids' nutrition — from single-product brands to science-backed platform plays that span multiple formats and meal occasions. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 16, 2026 In this episode: • Boots is using physical experiential retail to drive emotional engagement with its health and wellness positioning — a strategic move European health marketers should watch closely. • Mars is using structured startup partnerships to accelerate its push into the gut health and fibre space — a sign that the category is attracting FMCG giants with serious long-term intent. • A landmark meta-analysis of nearly 10,000 patients is reshaping what we know about effective knee osteoarthritis relief — with direct implications for joint health supplement marketing claims. • Evvy's $40M Series B signals that the vaginal microbiome is becoming a serious commercial and scientific frontier — with major knock-on implications for women's probiotic and supplement brands. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 15, 2026 In this episode: • New clinical evidence linking low vitamin D to post-surgical pain intensity gives supplement brands a compelling, specific health outcome to market around. • Ulta Beauty is turning its stores into a telehealth-to-supplement pipeline by partnering with Midi Health — a direct signal that beauty retail is aggressively colonising the wellness supplement space. • Scientists have identified the cellular mechanism by which caffeine extends lifespan in yeast — giving functional beverage and longevity supplement brands a new science-backed narrative for one of the world's most consumed ingredients. • Consumer interest in insect-based protein products is surging again in Germany, signalling a potential second wave for an alternative protein category that stalled after its initial EU novel food approvals. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 14, 2026 In this episode: • New research suggests a natural compound found in spinach, almonds, and sweet potatoes may aggravate gut inflammation in IBD sufferers — a direct challenge for functional food and supplement brands positioning these ingredients as gut-friendly. • Precision-fermented egg protein is entering the high-protein breakfast aisle via a commercial partnership between ingredient company Onego Bio and Zen Waffles — signalling that biotech-derived proteins are crossing from B2B novelty to consumer-facing brand reality. • Weight Watchers is launching a branded podcast in partnership with Dear Media to destigmatise GLP-1 drug use — a bold content marketing play that repositions the 60-year-old brand as a facilitator of modern weight management rather than a rival to it. • A landmark study of the world's oldest documented person reveals that extreme longevity may involve simultaneous biological aging and powerful compensatory protective mechanisms — findings that will energise the longevity supplement and healthy ageing marketing space. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 13, 2026 In this episode: • A major study linking high blood levels of tyrosine — a widely marketed cognitive supplement ingredient — to shorter lifespan in men poses serious questions for the brain health supplement category. • Beyond Meat is pivoting beyond the meat aisle into sports and active nutrition with a new plant-based protein platform — a major strategic shift that puts it in direct competition with established supplement and wellness brands. • A deepening whey protein supply crunch is forcing sports nutrition and functional food brands to urgently rethink their formulation strategies and ingredient sourcing. • New research showing that gut bacterial populations can spread rapidly between people and across continents has major implications for how probiotic and microbiome supplement brands communicate the value of their products. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 12, 2026 In this episode: • Weight Watchers is using a branded podcast to own the GLP-1 conversation at a consumer level — a content marketing pivot that signals how legacy wellness brands are repositioning themselves in the age of weight-loss drugs. • A landmark study of the world's oldest verified person reveals that extreme longevity may involve a biological paradox — simultaneous accelerated aging and powerful compensatory repair mechanisms — with direct implications for how longevity supplement brands frame their science. • Finnish biotech Onego Bio is placing its precision-fermented egg protein into a mainstream high-protein breakfast product for the first time, marking a significant commercialisation milestone for the novel protein category in Europe. • Researchers have developed a composite gut health score — a single trackable number — that could transform how consumers engage with probiotic and prebiotic products, and how brands market them. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 11, 2026 In this episode: • Morinaga Milk's B. longum BB536 — backed by over 50 years of clinical research — is being positioned as a foundational probiotic strain for healthy longevity, giving gut health brands a high-credibility science anchor to market around. • New modelling showing a 20% sugar tax in Australia could prevent millions of cases of tooth decay over 25 years adds fresh regulatory momentum to oral health nutrition policy — and a clear signal for European functional food and supplement brands in the oral health space. • A new study from Hochschule Fulda reveals that young Germans are increasingly shaping their diets around sustainability values — a consumer behaviour shift with direct implications for how wellness and functional food brands should position themselves in the German market. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 10, 2026 In this episode: • As employers roll back GLP-1 drug coverage due to soaring costs, health and wellness brands have a direct opening to capture consumers who are now seeking affordable weight management alternatives. • A deepening whey protein supply crunch is now hitting brands across multiple formats, threatening margins and forcing reformulation decisions at a moment when protein demand has never been higher. • Beyond Meat's pivot into protein powders and nutrition bars signals that mainstream plant-based food brands are now entering sports and functional nutrition territory — intensifying competition for established supplement players. • Austrian alternative protein brand Revo Foods has secured German retail listings, marking a meaningful distribution milestone for a 3D-printed plant-based brand with a clear health and protein positioning. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 09, 2026 In this episode: • Boots is repositioning its entire brand identity around life's unfiltered realities — a significant strategic signal for every health and wellness brand that sells through the UK's dominant pharmacy-retail channel. • New research suggesting gut bacteria can spread rapidly between people and across continents fundamentally changes the science story probiotic and gut health brands can tell consumers. • A major study of nearly 65,000 Britons shows that sugar exposure in the first 1,000 days of life leaves measurable health consequences seven decades later — a finding that will accelerate demand for low-sugar functional infant and toddler nutrition across Europe. • Oura's IPO filing and $1.2 billion in reported earnings confirms that wearable health data is now a mainstream consumer wellness category — with direct consequences for how supplement and nutrition brands position personalisation and data-driven health claims. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 08, 2026 In this episode: • A class action lawsuit against Grüns and Unilever over 'sugar free' allulose labelling is a warning shot for the entire better-for-you supplement and functional food sector on sweetener claims. • A $250 million raise for David Protein's parent company confirms that high-protein, performance-positioned snack brands are attracting serious institutional capital — and sets the competitive benchmark for European sports nutrition brands watching from across the Atlantic. • New research on 'exerkines' — proteins and metabolites released into the bloodstream during exercise — could open a significant new ingredient and positioning frontier for sports nutrition and cognitive health supplement brands. • Life Time's launch of LT Social — a gym-as-entertainment concept — marks a structural shift in how premium wellness venues are redefining themselves as lifestyle and community destinations, with major implications for how supplement and functional food brands activate at the point of sweat. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 07, 2026 In this episode: • A study of over 270,000 people linking higher blood levels of tyrosine — a widely sold cognitive supplement — to shorter lifespan in men is a major safety story for the brain health supplement category. • Inspired by Buxton Peak has gone live with a national ad campaign for its vitamin-and-mineral-enriched functional water range, signalling that the premium functional hydration segment is entering a mainstream push in UK retail. • New mouse research showing that sucralose and stevia may cause heritable metabolic changes across generations is a significant consumer trust story for the functional food and 'better-for-you' brand sector. • Italy's first digital obesity clinic focused on GLP-1 drug treatment has raised €2M to scale, illustrating how the GLP-1 ecosystem is spawning investable digital health businesses across Europe that will reshape the supplement and nutrition categories alongside them. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 06, 2026 In this episode: • A beauty industry veteran launched Wizard Wellness in January using premium aesthetics and consumer-first branding to take on entrenched legacy players in the OTC allergy supplement space — a masterclass in category disruption that health marketers should study. • Stanford research showing that plasmalogen compounds from edible sea squirts reversed memory decline and aging markers in mice is a significant ingredient science signal for the longevity supplement market. • A year-long clinical study found omega-3 combined with low-dose aspirin matched antibiotic effectiveness in severe gum disease — powerful new evidence that could reshape how omega-3 brands position themselves beyond cardiovascular and joint health. • Hangover-prevention supplements are moving from novelty to mainstream retail — appearing in big-box stores and fine-dining venues — signalling a new consumer segment where mindful drinking culture meets the supplement aisle. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 05, 2026 In this episode: • A major new study linking long-term melatonin use to a 90% elevated heart failure risk is a direct safety signal that every sleep supplement brand in Europe needs to address now. • Stanford researchers have identified plasmalogen compounds in edible sea squirts that reversed multiple signs of aging in mice — a potential breakthrough ingredient for the fast-growing longevity supplement category. • Luxury gym chain Life Time is launching LT Social — a dedicated entertainment and events platform — signalling that premium wellness venues are evolving into lifestyle destinations with major implications for in-venue supplement and functional nutrition retail. • Just weeks after selling seven supplement brands, Nestlé is doubling down on nutrition with a €329 million Brazil investment — revealing a deliberate strategic pivot toward clinical and medical nutrition rather than mainstream supplements. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 04, 2026 In this episode: • A beauty industry veteran has launched a wellness brand into the allergy supplement category using consumer brand tactics borrowed from skincare — a live case study in cross-category disruption for health marketers. • Hangover-prevention supplements are crossing into mainstream retail and fine dining, signalling the emergence of a credible new sub-category within the wellness supplement market. • UK functional water brand Inspired by Buxton Peak has gone live with a consumer advertising campaign leading on vitamins and minerals — a sign that functional hydration is entering a more competitive, above-the-line marketing phase in British retail. • Barilla is acquiring a fast-growing nutrient-dense mac-and-cheese brand, signalling that one of Europe's largest pasta groups is actively building a functional food portfolio through acquisition rather than internal innovation. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 03, 2026 In this episode: • The parent company of David Protein — already facing allulose labelling lawsuits — has just raised $250M to scale manufacturing and launch a new snack brand, making this a major funding moment in high-protein consumer health. • New German consumer research reveals that shoppers want longevity-positioned foods and supplements but are firmly unwilling to pay a premium — a direct challenge to the pricing strategy of most functional health brands. • Italy's first digital obesity clinic focused on GLP-1 drug treatment has raised €2M to expand its AI-driven care model — signalling how the GLP-1 wave is reshaping the European digital health and adjacent supplement ecosystem. • A German startup is commercialising a long-forgotten tuber as a novel plant-based protein source, offering brands a differentiated, sustainable ingredient story at a moment when the protein category is crowded with pea and soy. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 02, 2026 In this episode: • A $1 billion divestiture of seven supplement brands signals a major strategic pivot by one of the world's largest food companies — reshaping the competitive landscape for every European supplement brand overnight. • Germany's Rewe is launching its own functional protein private label brand — a major retail power move that puts pressure on branded sports nutrition and protein product manufacturers across Europe. • Target's decision to stock both a celebrity-fronted hydration supplement and a science-led performance brand side by side reveals how mass-market retailers are now treating the supplement aisle as a prestige battleground — a trend European health retailers cannot ignore. • New analysis revisiting decades of Vitamin C cold-prevention research finds no protective effect for most people — a direct challenge to one of the supplement category's highest-volume seasonal marketing claims. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 01, 2026 In this episode: • New mouse research showing sucralose and stevia produce heritable metabolic effects dramatically raises the stakes for brands using these sweeteners in functional foods and supplements. • Factor's decision to build a celebrity-fronted GLP-1 meal plan campaign signals that functional food brands are now treating GLP-1 users as a distinct, addressable consumer segment worth marketing to directly. • Kroger is converting its store network into experiential wellness destinations — a retail strategy shift that European grocery and pharmacy chains will be watching as a template for health category engagement. • A clinical trial showing the ketogenic diet outperforms both Mediterranean and low-fat diets on liver fat and metabolic markers gives keto-aligned supplement and functional food brands a powerful new evidence anchor. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 31, 2026 In this episode: • A breakthrough in bioactive B12 from spirulina could reshape the plant-based supplement market and open new doors for vegan nutrition brands across Europe. • A year-long clinical trial showing omega-3 and low-dose aspirin matching antibiotic efficacy for severe gum disease hands supplement marketers a credible new oral health claim territory. • Class action lawsuits targeting 'zero sugar' claims on products containing allulose send a live warning shot to every functional food and supplement brand using novel sweeteners in their formulations. • A sweeping review of 350 studies casts serious doubt on the protein-for-longevity narrative — a direct challenge to one of the hottest claims in European supplement and sports nutrition marketing. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 30, 2026 In this episode: • A major new study linking long-term melatonin use to a 90% higher heart failure risk will force supplement marketers and retailers to reassess how they position one of the world's best-selling sleep supplements. • Italy's advertising self-regulator has censured the marketing of supplement UROCYST Active for making misleading claims and using health claims that have never been authorised — a sharp reminder of the compliance risks facing supplement brands across Europe. • Arla's CEO has flagged 'super high' demand for protein ingredients and committed to significant new capital investment — a strong commercial signal that the protein ingredient supply chain is entering a new phase of expansion to meet booming wellness-driven demand. • New research finding a link between even small daily intakes of artificial sweeteners and cognitive decline puts fresh pressure on functional food and drink brands that use these ingredients — and could accelerate consumer demand for naturally sweetened wellness products. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 29, 2026 In this episode: • Italy's advertising watchdog has banned another supplement ad — this time for UROCYST Active — for carrying unauthorised health claims and misleading language, making this the second IAP supplement censure in quick succession. • New research suggests that even low daily doses of artificial sweeteners — equivalent to amounts found in a single diet drink — are associated with measurable cognitive decline, with significant implications for brands formulating functional foods and supplements with these ingredients. • A major study using 23 biological ageing clocks has found that the optimal sleep duration for longevity is not the widely marketed '8 hours' — a finding that challenges the messaging used by sleep supplement and wellness brands across Europe. • A securities fraud lawsuit against Simply Good Foods — parent of Quest and Atkins — alleges that a single ingredient reformulation in its Owyn acquisition target destroyed taste, shelf life, and sales, ultimately collapsing a $280 million deal and wiping 27% off the share price. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 28, 2026 In this episode: • Arla's CEO signalling major new capital investment in protein ingredients tells European health marketers that the supply side of the protein boom is about to get a significant structural upgrade. • A new review challenging the 50-year-old Linus Pauling doctrine on high-dose vitamin C and colds is a direct threat to one of the supplement category's most enduring consumer narratives — and brands need a response. • Italian health-food brand Valsoia securing new distribution agreements with major European supermarket chains is a live case study in how a positioning-led health brand scales across borders through grocery retail. • A major Italian review of 350 studies is casting scientific doubt on the blanket 'more protein equals better health and longevity' message — a direct challenge to one of European health marketing's most commercially powerful narratives right now. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 27, 2026 In this episode: • Applied Nutrition's above-expectations earnings signal that UK sports nutrition is in robust commercial health — and raises the bar for the category heading into 2027. • Spain's best-known juice brand Don Simón has launched a high-protein drink range, signalling that mainstream European beverage brands are now actively entering the functional nutrition space. • Class action lawsuits targeting 'zero sugar' claims on products containing allulose are a red-flag moment for every European health brand using rare sugars in functional food and drink. • Dutch retail giant Albert Heijn is using private label to own the family health positioning in grocery — a move that signals how major European supermarkets are increasingly competing directly with branded wellness products. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 26, 2026 In this episode: • A €12m Series A for mycoprotein at industrial scale signals that fungi-based protein is moving from niche novelty to mainstream ingredient — and European health food brands need to take notice. • A decades-old compound that burns fat by boosting energy expenditure rather than suppressing appetite could reshape how the supplement industry positions thermogenic and weight management products. • Spicewell's pivot from retail shelves to direct digital channels is a live case study in how functional food brands with a health positioning can build deeper consumer relationships and margin outside traditional grocery. • Midi Health's move into hormone-informed topical skin care marks the next frontier of the femtech-meets-wellness convergence — and signals a major new product category forming around menopause and hormonal health. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 25, 2026 In this episode: • New mouse-model research suggests a yeast-derived food supplement can restore the immune system's ability to fight cancer — opening a potential new positioning lane for beta-glucan and yeast-based supplement brands. • Grenade, the UK's dominant protein bar brand, is making a major push into US nationwide retail — a bold international channel move that signals how European sports nutrition brands are eyeing American shelf space. • A large study of over 2,500 people finds that common medications can permanently reshape the gut microbiome long after the last dose — a finding that strengthens the commercial case for post-medication probiotic and gut-restoration products. • Italian health media is amplifying new research showing that low vitamin D combined with abdominal obesity dramatically raises mortality risk in over-50s — a dual-angle story that connects the supplement and weight management categories in a new way. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 24, 2026 In this episode: • New research linking high-dose vitamin D supplementation to measurably better cognitive scores in older adults gives supplement brands a powerful, evidence-backed hook for cognitive health positioning. • Nestlé quietly putting its GO Healthy supplement brand up for strategic review signals that Big Food's appetite for owning supplement businesses may be cooling — and creates a potential acquisition opportunity for specialist wellness players. • Functional mushrooms and collagen dominated the beverage innovation showcase at Newtopia Now 2026, confirming these two ingredients as the defining trend vectors for functional drink brands heading into 2027. • A new study finding widespread unlabelled toxic chemicals — including PFAS — in personal care products, even those marketed as 'eco' or 'natural', hands clean-formulation wellness brands a powerful and urgent differentiation story. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 23, 2026 In this episode: • Danone's €1 billion acquisition of Huel getting regulatory clearance is one of the biggest deals in functional nutrition this year and signals where major food conglomerates are placing their bets. • New research linking a specific gut bacterium to stronger muscles in older adults hands gut health brands a compelling, science-backed angle into the booming longevity and healthy ageing market. • Italy's advertising self-regulatory body has banned ads for the supplement Apportal Boost over its claim of delivering an 'instant energy charge' — a sharp reminder that performance language in supplement marketing remains heavily scrutinised across Europe. • A public debate among nutrition scientists over whether cutting protein intake extends lifespan has direct implications for how protein supplement and high-protein food brands should position themselves in the growing longevity conversation. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 22, 2026 In this episode: • GNC's accelerating brick-and-mortar retreat is a defining signal for how supplement brands must rethink their physical retail strategy across North America — and what it means for European market planners watching the channel shift. • Italy's advertising self-regulator has banned ads for the supplement Apportal Boost over the claim of 'instant energy charge' — a live reminder that health claim compliance is being actively enforced at brand level across Europe. • Researchers have engineered probiotic bacteria to infiltrate tumours and stimulate immune responses — a breakthrough that dramatically expands the scientific conversation around what probiotics can do, well beyond gut health positioning. • Canadian sports nutrition company Cizzle Brands is pursuing a US stock exchange listing, signalling that investor appetite for dedicated sports nutrition pure-plays remains strong even as larger food conglomerates circle the category. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 21, 2026 In this episode: • Regulatory clearance of Danone's €1 billion Huel acquisition is the biggest structural deal in European functional nutrition this year and sets a new benchmark for category consolidation. • Supplement brand IM8 is replacing the traditional paid celebrity endorsement with an equity stake model — a structural shift in how health and wellness brands buy credibility. • Nestlé placing its GO Healthy supplement brand under strategic review signals that even the world's largest food company is questioning where supplements fit in its long-term portfolio — with implications for the whole category. • A public debate between longevity researchers and nutrition experts over protein restriction is creating real confusion in a category where protein and healthy ageing brands are surging. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 20, 2026 In this episode: • A major German sports nutrition group is taking its flagship brand into the US market — a significant cross-border expansion move for European sports nutrition. • Ferrero has signed former World Cup winner Mario Götze as brand ambassador for its Fulfil protein bar — a major celebrity endorsement play for a functional snack brand now backed by confectionery giant Ferrero. • A new Japanese study links a common breakfast food to slower biological ageing — giving functional food and longevity supplement brands a fresh, mainstream-media-amplified science hook. • A proposed class action lawsuit against Simply Good Foods over its OWYN acquisition is a stark warning to the wave of health and nutrition brands pursuing M&A growth strategies. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 19, 2026 In this episode: • Europe's largest food retailer is formally aligning its brand with the longevity movement — a signal that healthy ageing is now a mainstream retail strategy, not a niche supplement play. • Nestlé is deploying AI and nutrition science to build a dedicated product range for GLP-1 drug users — the biggest food-to-wellness category pivot from a major FMCG player yet. • M&S is lobbying the UK government to overhaul how fibre health claims are communicated to consumers — a regulatory and marketing story with direct implications for functional food and supplement labelling across Britain. • New research on artisan cheese microbes finding gut health benefits opens a compelling ingredient science narrative for probiotic and fermented food brands looking for fresh category credibility. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 18, 2026 In this episode: • The FDA's approval of peptides for commercial sale — amid conflict-of-interest allegations and unresolved safety concerns — has direct implications for European brands watching how this ingredient category is being regulated on both sides of the Atlantic. • New research showing that daily orange juice consumption influences thousands of genes linked to inflammation and immunity gives functional food and nutraceutical brands compelling new science to build campaigns around flavonoid and polyphenol ingredients. • New UK analysis showing that GLP-1 drugs only deliver net food savings for households earning close to £100,000 signals a major affordability barrier — and a significant market opportunity for lower-cost functional nutrition alternatives positioned at the mass market. • Wildfire seasons are now reliably creating a new consumer health anxiety — and a startup called Climatic is among the first brands to build an entire product and marketing strategy around everyday lung health, signalling the emergence of a credible new supplement and wellness category. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 17, 2026 In this episode: • Germany's updated S3 clinical guideline on IBS now formally recognises microbiome modulation as a therapeutic approach — a significant validation moment for probiotic and gut health brands operating in Europe's largest market. • Ferrero's acquisition of Purely Elizabeth signals that major confectionery incumbents are now aggressively buying into the better-for-you breakfast and wellness food space — not just dabbling at the edges. • The FDA's move to close the GRAS self-determination loophole — requiring mandatory notification for ingredients previously self-affirmed as safe — is the most significant US food ingredient regulatory shift in decades, with downstream implications for functional food and supplement formulation globally. • Khloé Kardashian's Khloud brand is taking collagen — long a premium supplement category — into mass-market snack format via a Walmart-exclusive launch, signalling a major channel and format shift for functional ingredients. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 16, 2026 In this episode: • Germany's ministry has overturned a key food fortification rule, with direct implications for supplement and functional food brands operating in the EU's largest market. • AG1's move into gummy format signals a strategic format shift for one of the world's most recognisable supplement brands — and a broader industry reckoning with powder's convenience ceiling. • A large new study linking vitamin D deficiency with abdominal obesity to dramatically elevated health risk gives supplement brands a powerful, evidence-backed communications hook for autumn campaigns. • Laird Superfood's 244% sales surge — driven by acquisitions and retail expansion — is a standout data point in the functional food and wellness brand M&A story dominating 2026. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health