Détails sur The Hartwell Studio Works Sports Branding Podcast, podcast de John Hartwell

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Episode #30: Developing Your Mission, Vision, and Values with Dr. Paul Plinske

Épisode 30

mercredi 5 octobre 2022 • Durée 23:44

An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.

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Episode #29: Strategic Messaging for Fundraising Success with Ross Douma

Épisode 29

mercredi 17 août 2022 • Durée 23:00

Among the many factors necessary for effective small college athletic fundraising, one of the most important is strong strategic messaging. Ross Douma, AD at Dordt University, talks about the role strategic messaging has played in Dordt athletics' eye-opening fundraising success.

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Episode #28: Creating Experiences to Drive Growth with Tony Hoops

Épisode 28

mardi 19 avril 2022 • Durée 30:20

Higher Education is a competitive market, with schools under pressure from multiple directions to keep their doors open. Tony Hoops, AD at Bethel College (KS), shares how his department looked inward to develop experiences that have led to a higher level of competitiveness and institutional growth.

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Episode #27: Athletics and Institutional Branding with Sherrie Weldon

Épisode 27

mardi 8 mars 2022 • Durée 20:09

It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how that alignment has implications for the branding and marketing of both the athletic program and the institution itself.

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Episode #26: Why Should Small Colleges Care About Athletics Branding?

Épisode 26

mercredi 3 novembre 2021 • Durée 35:54

D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of Dodge City Community College join the show to share their thoughts about why branding should be important to every small college athletics program.

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Episode #25: NIL for Small Colleges with Meighan Julbert

Épisode 25

mercredi 6 octobre 2021 • Durée 26:39

Meighan Julbert, the Assistant Athletic Director for Student Athlete Success and SWA at Bethany College in Bethany, WV joins the podcast to talk about the ramifications of the Name, Image, and Likeness era (NIL) for small colleges.

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Episode #24: How to Tell Your Brand Story with Dan Tudor

Épisode 24

mercredi 15 septembre 2021 • Durée 29:40

Dan Tudor, President of Tudor Collegiate Strategies, returns to the podcast to talk about the role of storytelling in your branding efforts and how it plays a critical role in separating your brand from your competition.

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Episode #23: Building a Small College Athletics Brand from the Ground Up with Darnell Smith

Épisode 23

jeudi 19 août 2021 • Durée 29:39

Darnell Smith, Director of Athletics at Texas A&M University - San Antonio talks with John about what he's learned about creating a new athletics brand for a new athletics program.

Episode #22: 3 Common Recruiting Mistakes Nearly Every College Coach is Making

Épisode 22

lundi 21 septembre 2020 • Durée 58:30

College athletics recruiting guru Dan Tudor joins John for a presentation on the three biggest mistakes he's seeing in college recruiting in the midst of the COVID-19 shutdown of Fall 2020 sports.

Episode #21: Communicating in COVID-19 with Josh Cornwall

Épisode 21

vendredi 31 juillet 2020 • Durée 54:28

Josh Cornwall, the Assistant Director of Athletics for Communication at Agnes Scott College, joined me a conversation about how small college athletics can best react to the pandemic crisis as Fall sports are cancelled for the new school year.

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The Hartwell Studio Works Sports Branding Podcast - Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

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Derniers épisodes publiés

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Apple Podcasts

Spotify

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