Freaking out over your Etsy stats? You might be overreacting! Let’s talk about the three Etsy stats that sellers constantly misinterpret and what you should do instead.

Because they might not be telling you what you think they are.

And if you’re making panicked changes every time you open your shop stats, you could be tanking your own momentum.

In this episode, we’re talking about:

• Which stats actually matter and which ones don’t

• How low-performing listings might still be helping your bestsellers

• Why Etsy stats are noisy (and how to zoom out for more useful info)

So if you’ve ever felt tempted to delete a listing, change your pricing, or overhaul your SEO because of one slow week, hit play on this one first.

What you’ll learn:

• Why Etsy sellers often misread their traffic data

• How “favorites without sales” can still be a good thing

• What a slow day really means for your shop strategy

• When to adjust a listing and when to leave it alone

• How to use your stats without sabotaging your visibility

Mentioned Resources:

• Work with Me: https://sarahjwaggoner.com/coaching/

Your Next Steps:

• Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Wondering if you should delete those listings that haven’t sold in months? Here’s what to do instead.

While it might feel like a good way to clean up your shop, deleting those listings could actually hurt your traffic more than help.

In this episode, we’re breaking down:

• When it makes sense to let listings go

• When it’s smarter to keep them (even if they’re not converting yet)

• And how to make these decisions strategically instead of emotionally

Because if those listings are part of a keyword family Etsy is starting to recognize your shop for, you don’t want to accidentally tank your visibility by pulling them too soon.

You’ll also hear:

• Why quantity matters for Etsy SEO (yes, even if some products aren’t selling yet)

• What to do if a listing is getting traffic but no sales

• The best way to let go of old products if you’re changing your shop direction

Plus, I’ll share a related YouTube video that pairs perfectly with this episode - 👉 How Many Different Products Do You Actually Need to Sell on Etsy?

🎥 Watch here: https://youtu.be/3cgpErjlJLg

And don’t forget to grab my free masterclass - https://sarahjwaggoner.com/freeclass/

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Etsy isn’t impressed by last‑minute hustle. It’s moved by consistency. The little actions, the regular work, the shop showing up over time. That’s what builds momentum and momentum is Etsy’s love language.

If you’ve ever thought you could wait until November or December to push hard, or that a big sale will solve everything, this episode is for you. Because by then, it’s often too late to build the visibility you need.

In this episode we talk about:

• What Etsy’s algorithm actually rewards (and what it ignores)

• Why small, consistent actions beat big bursts every time

• How to put momentum to work before the rush hits

• What you can start doing today so your shop is ready when buyers are showing up

• Why building your snowball now pays off in holiday sales, trust, and visibility

If you’ve been waiting for the “right time” to get serious about visibility, this is your wake‑up call.

Mentioned:
Etsy Visibility Accelerator (EVA) enrollment info: doors close October 29th - https://sarahjwaggoner.com/eva

Should your business expand off Etsy. I have two questions you should be asking yourself today about expanding your selling platforms that will help you decide.

LINKS:

Want more sales? Join the Seller Collective.

Ready for a 1:1 deep dive? Grab your 1:1 sessions here.

Worried about the Etsy seller payment reserves? Let’s chat today about what payment reserves are and what to do about them.

LINKS:

Read more about Etsy payment reserves here.

Join my free Etsy seller Facebook group.

Quick tip this week: Ads amplify. 

If you’re wasting money trying to fix a bad listing with Etsy ads then this episode is going to save you a lot of money.

Links:
Watch the free masterclass here.

If you are trying to grow your profits on Etsy, this week’s episode is teaching you all about the top 6 mistakes that Etsy sellers make that tank their profitability.

Links:
Apply here to work with me one on one. Spots are limited.

Hear me out…We all need to be prepared to be embarrassed more often as business owners. Listen to this week’s episode to learn why.

Then join me inside of my free Facebook group Etsy Seller Help and Support and tell me what brave action steps you took this week!

Have you tried the Etsy explore feature? Today’s episode tells you why you should try it and gives you 3 tips to make it work for you.

Links:

Etsy Seller Help and Support Facebook Group

The Etsy search algorithm is a lot more than just tags and titles. Listen to this episode to learn what exactly is included in the search algorithm. At the end of the episode you’ll get your 3 next steps to take advantage of everything we talked about.

Links:

Watch my free Etsy masterclass here.

Look, nobody wants a bad review. But I can promise you it’s going to happen as your Etsy business grows.

Listen to today’s episode to learn how to respond to any bad review.

Then sign up here to download the cheat sheet. Keep it handy so when you get a bad review, you know exactly what to do.

If you’ve opened a brand new shop on Etsy, this episode is a must. Learn the 4 things you should do (and 2 to avoid) to start getting sales as quickly as possible.

LINKS:

Join us in the Seller Collective here to get the Set Up Shop bonus.

Is your schedule changing this summer? In this episode we talk about what to do with your Etsy business whether you’ll have more or less time to work on your business during the summer months.

LINKS:

Join us in the Seller Collective here.

If you’ve ever felt like you’re doing all the things on Etsy but still not seeing daily sales, this one’s for you.

Today I break down the three foundational strategies that every successful Etsy seller is using. Even if they don’t always realize it.

These are the building blocks of consistency. AKA what you need to show up in front of buyers regularly, turn clicks into sales, and stop the feast-or-famine cycle.

What you’ll learn:

• Why “Etsy-first focus” might be all you need to build more consistent traffic

• How to do intentional keyword research so you’re not just guessing tags or copying what someone else is doing

• How to plan your product releases strategically so your shop isn’t scrambling for every seasonal moment

Resources mentioned:

🎉 Free webinar: “Daily Sales on Etsy Without Going Viral”👉 Register here: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Want to increase your Etsy sales quickly? This week’s episode gives you 5 ways to do just that.

Links:

Listen to episode 107 to learn more about product lines.
Learn more about my Etsy framework here.

Learn more about what Key Performance Indicators you should be tracking for Etsy growth.

Then join us in the Seller Collective here.

The Etsy summer slump is notorious. And it’s almost here! In this week’s episode, learn what you can do now to plan for the summer slump.

Then join us in the Seller Collective here - https://sarahjwaggoner.com/sellercollective/

Summer is almost here! If you’re traveling this summer you’re probably wondering if using Etsy’s Vacation Mode will hurt your shop. I’m answering that in today’s episode.

For more resources on getting more Etsy sales, join my Facebook group or follow me on Instagram.

Listen to this week’s episode to learn more about the difference between competition and demand.

Links:

Join my free masterclass here.

Is Etsy too saturated? And other myths that hold you back.

Links:

Etsy Masterclass

Join my Free Facebook Group

A social media manager or virtual assistant is one of the most common things Etsy sellers want to outsource first. So should you hire someone for your marketing? Listen to this episode to learn the most common mistake Etsy sellers make in this process.

Links: 

Join my free Facebook group here.

Consistency is so underrated when it comes to growing your Etsy business. Listen to this week’s episode to learn why consistency matters on Etsy and how to be consistent with what matters to your business.

Then join us in the Seller Collective here for our accountability challenge for April!

Listen to get my top 4 tips for being more productive when you work full time.

Links:

Join us in the Seller Collective for only $37/month before founding member pricing expires.

Get $35 off your first Home Chef order.

How many listings do you need to make a full product line? Find out in this week’s episode of The Handmade Shop Podcast.

Then join us inside the Seller Collective here.

Let’s talk about something no one tells you when you’re not getting traffic on Etsy…none of the things you think will fix it actually will.

If you’ve been rewriting your descriptions, updating mockups, rebranding your shop, posting on Instagram, pinning your heart out, or running sale after sale and you’re still not getting views? You might be stuck in one of the most common Etsy traffic traps.

This episode breaks down 6 strategies that don’t work when your shop isn’t getting traffic and what you should focus on instead to finally fix the visibility problem.

In this episode, I’ll share:

• Why new mockups, logos, and color palettes won’t bring traffic

• What actually causes traffic problems on Etsy

• Why social media and Pinterest won’t save a visibility issue

• What to fix first if you want more views and sales without guessing

Resources mentioned:🎉 Free Masterclass: Daily Sales on Etsy Without Going Viral. Sign up here: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Spring cleaning isn’t just for your home. Here’s a spring cleaning checklist for your Etsy business.

Don’t forget to join me in my free Facebook group and tell me what you learned after listening!

So what should you really be selling on Etsy this year to make a lot of money? I’m answering that question for you today.

Links:

Join the Membership Here

If you have 1 million new ideas but you're not focusing on any of then your progress is slower because you're bouncing around from thing to thing and doing *nothing* really well.

If you want to grow faster on Etsy, let’s get a handle on that Shiny Object Syndrome this year.

In today’s episode I have 6 questions you need to ask yourself when you get a new idea that you want to implement immediately.

Then join the waitlist here to get info about becoming a founding member.

Have some Etsy ads that are working for you? Some of my students hit a plateau and have a hard time getting Etsy to spend their full budgets as they try to scale. Here’s how to get Etsy to spend your money!

Then get more Etsy ads help inside The Handmade Creative.

Do you get those Instagram spam comments too? They drive me crazy! Listen to this week’s episode to figure out how to get rid of them.

Then follow me on Instagram for more Etsy tips.

Should you open a second Etsy shop to sell in a new niche? Let’s answer this FAQ in this week’s episode.

Have questions about this topic? Join me in my Facebook group, Etsy Seller Help and Support.

Applications are officially open for the six-figure maker mastermind. If you want to scale your revenue on Etsy and 2023 this is the place that you go to do that.

So let me spend just a few minutes today telling you exactly what this group is going to do for you this year.

After you listen to this episode, click here to schedule your application call.

I get a lot of objections to belief from Etsy sellers who are trying to go full-time on Etsy.

Everyone thinks that their product is some special exemption to being able to make a lot of money on Etsy. These reasons are a lot of different things like “my market is too saturated” or “I don’t have enough time.”

And I have said this before and I will say it over and over and over again, none of these reasons are true. But the top of the list when it comes to wrong believes about why you can't make a lot of money on Etsy is that your products are low priced.

If this is you and you want to go full time or make six figures on Etsy this year, I am excited to tell you the applications are open for the Six Figure Maker Mastermind. This is the group coaching program that helps you scale your revenue on Etsy no matter what you sell and no matter what your listings are priced at.

Application calls close on February 6th, so click here to apply.

Welcome back to the fourth and final bonus episode in our six-figure series. We covered mindset, traffic, and time in the last three episodes. And the fourth and final factor that you need to focus on in order to scale your business on Etsy is your marketing.

Listen to the episode then apply to join us inside the Six Figure Maker Mastermind here.  Applications close February 6th.

This may come as a shock to some of you, but we don't start our businesses in order to feel like junk all the time. You want to purposely build your business in a way that sets you up for a life that you love.  Learn how to do that in this week’s episode.

Then if you’ve made more than $20,000 in your Etsy shop, it’s time to join the Six Figure Maker Mastermind waitlist. Applications open January 25th!

Let’s talk about something that keeps a lot of Etsy sellers stuck…reacting instead of refining.

If you’ve ever found yourself rewriting your listings at midnight, opening a Pinterest account because you “heard it works,” or launching 5 new products after one slow weekend, you’re not alone. You might just be stuck in what I call strategy fatigue and shiny object syndrome.

This episode is here to help you stop panicking and start making decisions that actually lead to consistent, daily sales.

We’ll dig into:

• Why constant tweaking kills your momentum (and what to do instead)

• The questions you should be asking if you want more traffic and sales

• What Etsy’s algorithm actually needs from your listings to rank

• Why the solution isn’t more effort, it’s more focus

And if you’re ready to get off the hamster wheel of “doing all the things,” I’ll show you how to start working smarter with a free visibility masterclass that’s coming up soon.

Resources mentioned:🎉 Free Masterclass: Daily Sales on Etsy Without Going Viral. Save your seat at: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

If you are trying to scale your business to full time income, time is usually an obstacle for you. In this week’s bonus episode of our Six Figure Series, learn how to create more time in your business.

Then join the Six Figure Maker Mastermind waitlist! Applications open January 25th.

Hiring for your Etsy business as it’s growing can be really fun!

That might be hard to believe. Because when I was scaling my business to full time income, I was terrified to start hiring and outsourcing. But I have grown my team to over that last few years and am so genuinely grateful for my employees. I’ve learned that hiring can be simple.

Listen to this episode to learn how.

Then join the Six Figure Maker Mastermind waitlist to get all the hiring help you need this year!

This week we’re talking all about how to scale your traffic on Etsy to go full time or make six figures in your business.

You need more traffic to make more revenue. And I have 4 things you need to focus on to do that!

If you’ve made over $20,000 on Etsy then you also need to sign up for the Six Figure Maker Mastermind waitlist. Applications open January 25th.

Creating a six figure business on Etsy can be really simple if you let it be simple. Let’s talk about how to do that in today’s episode.

Then if you’ve made over $20,000 on Etsy, then make sure to join me on the Six Figure Maker Mastermind waitlist for bonus trainings to help you reach that $100k goal.

Welcome to my first bonus episode of the Six Figure Series. Over the next few weeks I am going to have four bonus episodes for you where we walk through the four things that you need to focus on in order to scale your Etsy business to $100,000 dollars in revenue or more.

We’re starting today with mindset and this is a can’t miss episode.

Have you made more than $20k on Etsy? Then you aren’t going to want to miss the Six Figure Maker Mastermind. Sign up for the waitlist here and get bonus trainings every Friday to help you reach that $100k goal.

Listen to this episode the top 3 factors to consider when deciding when to go full time in your Etsy business.

Then sign up for the Six Figure Maker Mastermind waitlist here if you’ve made over $20k in your Etsy business.

If you’ve gotten some sales on Etsy and want to scale them in 2023, here’s how you’re going to do it.

LINKS:

Sign up for the Six Figure Maker Mastermind Waitlist

Have you ever thought about how to manage your cash flow in your Etsy business? Learn how I do it in this week’s episode.

LINKS:

Get a free month of YNAB

Join the Six Figure Maker Mastermind waitlist here.

One of the things that really sets hobby Etsy sellers apart from sellers who end up running a really profitable business is planning and goal setting.

Winging it can definitely make you money on Etsy. We all start our shops that way. But when you sit down and really plan what you want your year to look like, you set yourself up for a business that makes a lot more money.

Listen to this week’s episode to learn how to do that.

Then join me in the Craft Your Year challenge here.

If you aren't getting any traffic on Etsy, it is easy to follow the thought process that leads you to running ads on Etsy instead. You aren't getting any traffic, so if you just got a little bit of traffic you could start making sales.

So today's episode is about why that is not a good strategy and why spending money on Etsy ads is not a substitute for organic traffic.

LINKS:

Join us in the Craft Your Year Challenge here.

If you’ve been asking yourself, “What should I sell on Etsy?” this episode flips that question on its head.

We’re talking about a super common trap Etsy sellers fall into: trying to reverse engineer a shop that looks successful…instead of building one that actually feels aligned.

And yes, we’re busting the “you need to niche down to be successful” myth while we’re at it.

Because here’s the truth…you don’t need the perfect niche to grow on Etsy. But you do need to love what you sell. That excitement? That connection to your product? That’s your secret weapon.

I’ll walk you through four big ways sellers accidentally sabotage themselves when they try to pick a niche based only on trends, data, or what’s already selling. And more importantly, I’ll help you shift your focus to the only question that actually matters:

✨ What do you love making?

Here’s what you’ll learn:

• Why keyword research alone won’t build a sustainable shop

• The difference between copying bestsellers vs. creating what sells for you

• What “reverse engineering” your niche looks like (and how to stop)

• The real risk of chasing trends you don’t care about

• What to ask yourself instead when choosing what to sell

🎧 Mentioned in the episode:

• Free Masterclass: Visibility on Etsy Without Going Viral – Save your seat: https://sarahjwaggoner.com/freeclass

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

I saw a post in another Facebook group a couple of weeks ago that was talking about how to price your products so they get people to buy.

And if you’ve ever said anything like this…I want you to know you’re asking the wrong question here.

Let's talk about why in this week’s episode.

LINKS:

Click here to join the waitlist for The Handmade Creative.

There are so many of you out there that hate social media. And I totally get it because fighting those algorithms is such a battle.

When I talk to sellers about building at the businesses that they really love, one of the most common things that you all tell me you would get rid of is social media. So today I want to answer this question for you. Can you build a successful business on Etsy without social media? Listen to find out!

If you’ve ever told yourself that you’re doing your product business the “wrong” way then this episode is required listening.

Listen to the episode then join me in Etsy Seller Help and Support.