Explorez tous les épisodes du podcast The Hairstylist Rising Podcast
| Titre | Date | Durée | |
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| Salon Suite Design Tips for 2025 | 18 Nov 2024 | 00:23:13 | |
In this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty industry and how she began helping salon owners design their spaces. They also touch on how personal transformations can spark the need for redesigns, and provide actionable advice for stylists looking to create visually impactful and efficient salon suites. 00:00 Welcome Back to the Hairstylist Rising Podcast 01:08 Allie's Journey into Salon Design 01:55 The Importance of Branding in Salon Design 04:42 Trends in Salon Design for 2024-2025 05:14 Balancing Trends and Timeless Design 06:13 Maximalism and Personal Style 17:46 Practical Tips for Salon Storage Solutions 20:32 Resources and Final Thoughts | |||
| Attracting Dream Clients with Instagram + Facebook Ads | 12 Nov 2024 | 00:25:12 | |
In this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment. 00:00 Introduction and Welcome 00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals 01:46 Success Stories and Benefits of Ads 04:22 Changes in Ad Strategies and Formats 06:41 Effective Ad Techniques and Testing 13:04 Targeting and Personalization in Ads 17:40 Conclusion and Final Thoughts | |||
| How Hairstylists can reduce no shows and last minute cancellations with Hunter Donia | 04 Mar 2024 | 00:43:59 | |
In the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced. 00:00 Introduction: Reducing Last Minute Cancellations 01:37 The Emotional Impact of Cancellations 02:12 The Shift in Cancellation Policies 02:58 The Current State of Cancellations and No Shows 05:44 The Importance of Having a Cancellation Policy 06:48 The Power of Regularly Communicating Policies 09:37 The Consequences of Not Communicating Policies 11:10 The Long Term Impact of Charging Cancellation Fees 20:07 The Importance of Fair Policies 21:18 When to Charge a Cancellation Fee 22:33 Reducing Last Minute Cancellations 23:32 Setting Up Policies and Systems 24:29 Streamlining the Client Experience 25:37 Preventing Last Minute Cancellations 28:29 Handling Deposits and Rescheduling 30:44 Balancing Business and Human Emotions 36:10 Creating an Excellent Client Experience 38:05 Final Thoughts and Advice | |||
| Creating More Ease & Profit In Your Hair and Beauty Business | 02 May 2022 | 00:34:04 | |
Alright before we get into today's episode I have a huge announcement for independent stylists… or if you’ve ever thought about becoming an independent stylist. A Really Suite Summit is back for year two!
🎉 Grab your FREE ticket HERE 🎉
It is a FREE 3 Day Virtual event For Hairstylists Looking To Create a Balanced, Fulfilling, and Profitable Salon Suite Biz featuring 18 of the industry's biggest educators.
💖Jamie Dana will be teaching you how to plan your next 3 months of instagram content, 💖Megan Diez will speak on adding luxury services to your menu, 💖Chrystal L will teach the importance of building an inclusive brand 💖Jennifer Kenney from The independent stylist podcast will be talking about getting started with independent education, 💖Casey Taylor is talking marketing for small town stylists and 💖Hunter Donia is teaching how to prevent burnout
I of course will be teaching all about crafting a magnetic brand and this time I’m teaming up with brand & web designer Piper DeYoung to talk about websites too!
This event is May 15th - 17th, 2022 and you can grab your free ticket at jodiebrown.ca/suitesummit I’ll pop the link in the show notes.
Today I’m chatting with marketing and business coach for hairstylist Brandi Taylor. Brandi and I are diving into creating a more profitable beauty business that you can operate with ease.
We are talking about marketing, systems and creating an amazing experience for your clients so they keep coming back and all the ways you can make it easier on yourself.
💖Beauty Biz Automation 💖Being Conscious of Your Ticket 💖Salon Client Experience
Find Brandi On Instagram & Her Website
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| A Practical Guide to Manifestation and Mindset Work for Beauty Pros | 25 Apr 2022 | 00:57:30 | |
Welcome back to the hairstylist rising podcast, we’re getting a lil woo today here BUT as always we are going to make it REALLY actionable for you. I’m thrilled to welcome my guest & dear friend Laura Symons back to the show. Laura is fellow Canadian who now lives in Texas and a business and mindset coach for hairstylists, she is helping entrepreneurs in the beauty industry build real wealth and sustainable businesses.
While strategy and systems are a huge part of this, today we are going to focus on something a little different… the foundation of building a healthy business and fulfilled life. I’m of course talking about your mindset. We’re touching on some pretty hot topics including manifestation & tangible actions you can take to align your mindset with your goals. -Finding the evidence -Understanding your potential -Identifying and rewriting your limiting beliefs -self worth | |||
| Branding Foundations For Hair & Beauty Pros | 19 Apr 2022 | 00:30:15 | |
Today's episode is a replay of one of my favourite's from all the way back in 2020! Next week we'll be back with a brand new episode of Hairstylist Rising. Get ready to learn a LOT today. I'm going to cover what branding actually means, the myths and misconceptions and some actionable steps that you can take and implement in your business TODAY. We will cover the top 3 things that stylists may have wrong about branding (hint: it's not just a logo and a color palette) and why you're posting with no results. Marketing, branding and business all go hand in hand... and you can't do much successfully without all three. Become part of the top percentage of hairstylists earning the real money and getting all the amazing opportunities. Here's a recap of the tools I mention in the podcast:
Whether you're a salon owner, suite owner, booth rental or commission hairstylist, makeup artist, nail tech or ANY other kind of beauty professional this episode is a must listen. | |||
| How To Use Instagram Reels To Grow Your Clientele As A Hairstylist | 11 Apr 2022 | 00:36:42 | |
Welcome back to the Hairstylist Rising podcast, today we are back with part 2 of my interview with vivian johns and we are diving into Instagram reels and content creation to grow your clientele. Todays episode gets into the nitty gritty details and strategies you can use if you want to create reels for your beauty business so grab a notebook and get ready to learn more from vivian. Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She’s based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you’ll find refreshing and inspiring. Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post. | |||
| Beauty Biz Instagram Don’ts & The New Best Practices For IG Marketing As A Hairstylist | 04 Apr 2022 | 00:36:06 | |
Today’s episode is focusing on one of the most popular topics here on the hairstylist rising podcast… social media marketing for hairstylists. The landscape on Instagram is VASTLY different than it was 5, 10… even 3 years ago and that has led to a lot of stress and overwhelm in the beauty industry over how exactly we need to be using social media to market as hairstylists. Don’t worry, we’ll be diving into that today on a whole new level. There is SO much great information in this podcast, we HAD to split it into 2 episodes! We're joined by Vivenne Johns, and learn how important instagram marketing can be for stylists and salon owners, and how numbers arn't always as important as they may seem. Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She’s based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you’ll find refreshing and inspiring. Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post.
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| The New School Of Retail For Hairstylists | 28 Mar 2022 | 00:33:59 | |
Today we are joined by an amazing salon owner, and content creator Michele Pritchard on how we can increase our income with affiliate marketing! We go through exactly what affiliate marketing is, and how it can become a reliable secondary income stream that targets your already shopping clients, and hardly requires any extra work! Whether you’re a salon owner who wants to be smart with their retail choices, a suite stylist who doesn’t have a lot of room, or you’re any beauty professional who wants to increase their income without increasing their hours… today’s episode is one you do not want to miss. | |||
| Social Media Strategies For Small Town Stylists | 20 Mar 2022 | 00:31:16 | |
Today we are talking social media strategies that work regardless of being in a big city, or a tiny town with my special guest Casey Taylor! From a small town in East Texas, Casey is a salon owner, hairstylist and educator that is obsessed with uplifting other small town stylists and putting community over competition. Casey is showing you how to tweak your Instagram strategy to maximize your efforts as a small town stylist, as well as how to show up in places you might not have thought of yet. and some of her incredible advice applies to ALL stylists, regardless of your location. Find Hairstylist Rising on Instagram Ps. Don’t miss the free class I’m teaching March 21st 2022! My friend Stephanie and I will be spilling all the tea on how to build a full book using Instagram & Facebook ads in this free workshop. Building a brand is the foundation, Facebook & IG ads are the easy button. Register for the free “How to Build a Full Appointment Book Using Facebook and Instagram Ads” masterclass. | |||
| How-To Use Email Marketing To Increase Loyalty & Profits As A Hairstylist | 07 Mar 2022 | 00:28:12 | |
As hairstylists, salon or suite owners or beauty pros... We talk so much about attracting NEW clients, but sometimes we overlook nurturing and marketing to our existising clients. Shanda Wallace joins us today as we jump head first into Email Marketing. She is a salon owner, and educator for stylists, (Shanda used to be a teacher at cosmotology school), and here to share TONS of tips and strategies on implementing email marketing into your beauty biz! - Tech behind email marketing - Why should I be emailing my clients? - 3 content pillars behind the emails - Realizing the importance of staying in touch! - The formula to make effective emails We are talking everything from tech setup (you’ll be surprise but you probably have already taken the first step), ideas for what to actually include in your emails and how to monetize your email list once it’s created. Want to learn more about Shanda or Jodie? Come hang out on Instagram! Find Hairstylist Rising on Instagram
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| Your Beauty Biz Finances: Explained | 28 Feb 2022 | 00:28:12 | |
If you’re a salon owner, independent stylist, suite owner or beauty industry entrepreneur… you’re not going to want to miss this episode.
Michelle Cook is a beauty school graduate turned licensed CPA.
As a partner at Carter Cook, CPAs, she specializes in guiding beauty professionals to move beyond compliance and into forward-focused strategy.
Michelle also empowers beauty professionals to be the financial expert in their business through her course, Beauty Bookkeeping.
When she's not helping her beauty entrepreneur clients maximize profit, you'll find her snuggling her two babies and drinking lavender tea.
I can’t wait to dive into this episode because Michelle is spilling all the tea today on how to make bookkeeping easy and take the overwhelm out of tax time for beauty pros.
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| Why Stylists Fall Into The Emotional Discounting Trap… And How To Stop It! | 21 Feb 2022 | 00:32:13 | |
The way we do hair has changed SO much in the past decade… is the way we are pricing keeping up?
It’s SO important to be charging correctly and making sure your business is profitable.
Hairstylists and salon owners, let’s talk about emotional discounting
We are talking inflation, price increases & how to make sure you aren’t losing money on your favorite services.
I truly believe that the antidote to emotional discounting is a deep & firm understanding of HOW to calculate your prices and why.
If ringing out your client becomes a simple equation of, this is how long it took me and this is how much product I used… it gets a whole lot easier.
My guest today is hairstylist turned tech founder & CEO Alicia Soulier.
We are going to be diving deep into emotional discounting and how to combat it with my guest Alicia Soulier who is the founder & CEO of Salon Scale.
We talk about her journey, how lack of salon profits led to an industry wide revolution and how you can make shifts to make your beauty business more profitable.
Learn more and get 10% off your annual SalonScale bundle here. | |||
| From Burnout To 7 Figure Beauty Biz Success with Justine Martinson | 26 Feb 2024 | 00:36:42 | |
This episode features an engaging conversation between the host and Justine Martinson, a successful entrepreneur, aesthetician, and laser technician who has made valuable contributions to her city's medical aesthetic industry. Overcoming significant challenges and obstacles, Justine turned her passion for aesthetics and business into a seven-figure spa and digital marketing powerhouse, Lipstick Empire. She also shares her commitment to community service, serving various charities and local initiatives. She emphasizes the importance of physical and mental health in achieving success. Despite the trials that hit her business, her entrepreneurial spirit, community support and a dedicated team have helped her thrive in her industry. 00:00 Introduction and Guest Background 01:43 Justine's Journey into Medical Aesthetics 06:35 The Challenges of Entrepreneurship and Burnout 08:44 Rebuilding and Prioritizing Self-Care 10:24 The Birth of Lipstick Empire 13:46 Overcoming Obstacles and Building a Successful Business 25:38 The Importance of Community Involvement 34:00 Final Thoughts and Advice for Entrepreneurs | |||
| How To Use Instagram To Make More Money As A Hairstylist | 14 Feb 2022 | 00:34:51 | |
Here’s what Instagram does for hairstylists... you have the opportunity to call in your dream clients, specialize in the services you love & market yourself FOR FREE. You no longer have to rely on the owner of your salon to market for you (hello, the rise of salon suites) and you can establish trust with potential clients before they even meet you. The knowledge in this episode applies to salon owners, estheticians, educators, independent hairstylist, commission hairdressers & beyond. That kind of opportunity that Instagram & social media marketing presents just wasn't available 15 years ago from the comfort of your own home… take advantage. Let’s get your money mindset right & then show you how to use IG to rake it in. Want To Know How You Can Use IG To Make More Money As A Hairstylist? Listen in. Download the "Make More Money Using Instagram" Guide & Content Planner to:
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| Traits & Habits Of Successful Stylists | 08 Feb 2022 | 00:53:34 | |
What does becoming a “successful hairstylist” mean to you? Whether you’re a salon owner, independent educator, suite stylist or you are wanting to reach the top of your game in your commission salon… your version of success & your dreams are possible.
My friend, Misty Jayne (host of Backroom Beauty Talks) and I are going over some of the traits & habits successful stylists share and what you really need to hone in on (yep, this gets personal) to get to exactly where you want to go.
Let’s get you to your version of success, no matter what that looks like.
Here’s a few of the things we dive into:
Find us at: https://www.instagram.com/itsjodiebrown/ https://www.instagram.com/backroombeautytalks/ https://www.instagram.com/_mistyjayne_/ | |||
| Practicing What I Preach - 5 Questions with Jodie | 17 Jan 2022 | 00:23:57 | |
This week, I invited my friend Misty Jane on to host! She is asking me all the deep questions that give you listeners a chance to get to know me on a more personal level. Vulnerability is important and it was time I practiced what I preach! Check out the latest to get to know the woman behind the brand! Sign up for the FREE IG Visibility Challenge at www.JodieBrown.ca/freechallenge Links: https://podcasts.apple.com/us/podcast/backroom-beauty-talks-with-misty-jayne/id1526082702 https://www.instagram.com/backroombeautytalks/ As always you can find us at: | |||
| The Importance of Branding as You Take the Leap From Independent Hair Stylist to Salon Owner | 10 Jan 2022 | 00:29:05 | |
One thing I love about having my podcast platform is getting to share other stylist’s stories with you. In today’s episode I am chatting with Canadian Hairstylist, Hillary who has just taken the leap from being an independent stylist to now owning her own salon at just 24 years old! We are diving into what the transition can look like for a stylist and tips on how to maintain healthy boundaries when taking on the new role, as well as the importance of establishing your brand message when heading into a new space. No matter where you are in your business journey, there is something in this episode for you! We are chatting about: Importance of establishing your brand message when getting started What the decision making process entails Using tools like social media to establish and attract your vibe
Links: https://www.instagram.com/hairby.hill/ https://www.instagram.com/hillaryandcosalon/
As always you can find us at: | |||
| Visual Branding That Will Grow Your Beauty Business & Attract Dream Clients with Piper DeYoung | 03 Jan 2022 | 00:35:20 | |
If there were a magic bullet to quick + sustainable growth in your business as a hairstylist, salon owner, beauty pro or educator… it’s creating a captivating personal brand! Branding your beauty business will allow you to command higher prices, target the exact clients you want to work with, look & feel like a pro and quickly build that “know, like and trust” factor with your clients. On this episode we are diving into the VISUAL side of branding with my guest Piper De Young, Brand Mentor and Graphic/Web Designer. We are discussing not only the importance of not visual branding but also the importance of consistency when it comes to building trust, establishing yourself as the go to stylist for your dream clients and looking like the pro you are online. Piper has built her business on helping hairstylists and makeup artists style their business with client catching branding and web design and she is spilling tons of industry secrets today. If you are struggling to get results from the marketing you're doing right now, you want to pivot or grow your clientele, you have big goals for your future and don’t know where to start or you just want to start being recognized and treated like a trusted professional in your area… grab a notebook because this episode is going to help you with all of that. Piper and I are both total branding nerds and we are going all in on: The difference between branding and marketing Why visual branding is important and how to get started How branding influences our actions & learning to create a relationship with your clients and potential dream clients that results in “loyalty beyond reason”
Links: https://www.instagram.com/PIPERDEYOUNG/
As always you can find us at: *https://www.instagram.com/hairstylistrising/ *https://www.jodiebrown.ca/hairstylistrising/
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| What Does Burnout For Hairstylists Look Like and How To Manage Your Mental Health Behind The Chair | 27 Dec 2021 | 00:44:05 | |
Have you ever felt like you’re losing passion for your craft? This episode is one that we can all learn a little something from. I sat down to chat with Hayley Jepson, The Resilient Hairdresser to talk more on the topic of what burnout looks like for hairstylists. Your mental health behind the chair is so important and should be a top priority. From identifying the burnout, to finding ways to get your groove back, Hayley is a stylist turned therapist turned coach serving us years of knowledge and advice that we can all benefit from. Add self care to the top of your list and listen to this life and career changing content.
We are chatting about: How to identify burnout Different cultures in different salons How to get your groove back if you’ve lost you passion
Links: https://www.theresilienthairdresser.co.uk https://www.instagram.com/the.resilient.hairdresser/ As always you can find us at: *https://www.instagram.com/hairstylistrising/ *https://www.jodiebrown.ca/hairstylistrising/
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| How Understanding Yourself Can Help You Thrive As A Hairstylist & Beyond (An Intro to Human Design) | 20 Dec 2021 | 00:36:37 | |
Grab your coffee and listen to this magical content! Today I have Lindsey Means, a human design expert, join me on the podcast to discuss our operation manuals for our mind and body.
Learning more about ourselves is one of the best things we can do for our lives and businesses, in the beauty industry and beyond and I can’t wait to introduce this amazing tool for doing just that.
This episode is definitely bringing the energy! Listen in to hear Lindsey’s story and to learn about the different types of human design and how we can apply them within the beauty industry.
We are chatting about:
What is human design? How to work in alignment with your design type The “New Age” of salons
Links: https://www.instagram.com/lindseymeans_/ https://lindseymeans.podia.com
As always you can find us at: *https://www.instagram.com/hairstylistrising/ *https://www.jodiebrown.ca/hairstylistrising/
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| The New School Of Salon Leadership + Owning Your Brand As A Beauty Pro | 13 Dec 2021 | 00:28:48 | |
This episode is a must-listen. The one and only Sophie B and I are discussing some hard hitting topics when it comes to the salon industry. She takes us through her journey of becoming a salon owner and how she is ditching the old school teaching and embracing the new! This episode is for all beauty professionals, whether you’re a seasoned stylist, apprentice, independent stylist or salon owner. Listen in for a glance inside Sophie’s predictions and advice for a new school of salon owners and the beauty industry movement that is going to take the hair world by storm.
A Few Topics Discussed: Reframing the Mindset of Salon Owners Boundaries - Personal Brand and Personal Life Process of Producing a Product Line & Knowing Which Dreams To Follow Links: *https://www.colourmesophieb.co.uk *https://www.instagram.com/colourmesophieb/?hl=en *https://www.facebook.com/ColourMeSophieB/
As always you can find us at: | |||
| How Hairstylists Are Making Way More Money Without Increasing Their Hours or Prices | 06 Dec 2021 | 00:31:36 | |
Grab your notebooks and get ready for some one of a kind content!
I had the honor of sitting down with Stephanie Mitchell of Sunny Storm Marketing, to chat about alternative revenue streams to help your beauty business this holiday season and beyond.
This exclusive interview is full of advice for all beauty professionals and will show a different view of marketing out from behind the chair. Dive into the world of ecommerce with us!
We’ve diving into:
Links: https://www.instagram.com/sunnystorm.marketing/ https://www.facebook.com/sunnystormmarketing/
As always you can find us at: | |||
| An Inside Look At Being A Brand Educator | 29 Nov 2021 | 00:21:58 | |
In today’s episode, we are chatting with Heather Robertson, an independent and brand educator/bridal stylist from Glasgow, Scotland. We hear about her experience as a brand educator throughout the years and how her success path varies from other industry professionals. Heather is dishing out her experience to help other stylists see that there can be more to hairdressing life than purely just being behind the chair and gives an unfiltered insight into the benefits & challenges of working for major brands. A Few Topics Discussed: Life of a Brand Educator Adapting to Pandemic Changes and What’s Here to Stay Transitioning From Brand Educator to Freelance Educator Links: *https://www.instagram.com/heatherrobertson.hair/ *https://www.facebook.com/groups/hrhairbridalandstyling/ As always you can find us at: | |||
| Craving Change + Your "Next Step" as a Hairstylist | 19 Feb 2024 | 00:34:53 | |
In this episode of the hairstylist rising podcast, the host has a deep conversation with Brittney Carmichael about facing and dealing with change, especially in terms of personal and career evolution. They discuss the importance of recognizing when a change is needed and the best ways to adapt to it. The conversation covers the concept of 'soft skills' like empathy and communication, and how they are becoming increasingly important. Brittney shares her journey of shifting from a hair stylist to a photographer and coach, emphasizing following one's passion and innate talents. The hosts underscore the significance of asking for feedback, rest, self-care, and authenticity during transformation. 00:00 Introduction to Navigating Change 01:09 The Messiness of Change 01:23 The Year of the Soft Skill 02:11 The Pain and Growth of Change 02:24 The Grief of Change 02:48 The Imperfection of Change 03:19 The Challenge of Navigating Change 04:33 The Power of Authenticity 05:34 The Importance of Inner Skills 10:11 The Power of Passion 18:11 The Journey of Evolution 19:47 The Power of Curiosity 28:28 The Importance of Self-Care 33:24 Conclusion: Embracing Change | |||
| 6 Figure Success Model for Independent Beauty Pros | 22 Nov 2021 | 00:31:28 | |
In today’s episode, I introduce my listeners to Ebony Nelson, a systems and marketing coach for independent beauty pros. She joins us today to give us insight on her 6 Figure Success Model for independent hairstylists. From a shampoo girl to salon business owner, Ebony shares her tips, tricks, theories for how to become a successful independent hair stylist. A Few Topics Discussed: Developing a Niche Enforcing Healthy Work/Client Boundaries The Reward of Building Confidence Through Building a Business Links: *https://www.instagram.com/theebonynelson/ *https://view.flodesk.com/pages/60a33d2af58a00835703d97a (FREE TRAINING LINK) *https://www.facebook.com/hairtheory2.0 As always you can find us at: | |||
| How Hairstylist's Can Create A Flawless Guest Experience | 25 Oct 2021 | 00:34:03 | |
This is an episode you'll want to listen to again + again! Today we are chatting with Hunter Donia about creating the kind of guest experience that has clients coming back for more. As a hairstylist, salon owner or independent suite stylist... attracting clients is vital, but it's only the first step. As a brand that serves your clients behind the chair to the highest caliber... the experience should start before they even book an appointment and continue throughout every touch point they have with you. Hunter is going to walk you through creating a FLAWLESS guest experience so you can create a loyal clientele that will support you through changes and lead you to a thriving, sustainable business. Marketing, branding + guest experience go hand in hand. | |||
| The Instagram For Hairstylists Episode 2.0 | 26 Sep 2021 | 00:44:07 | |
The one you've been waiting for! The incredible Jennifer Kenney from the Independent Stylist Podcast and I will be chatting all about how to wade through the noise, seperate the helpful advice from the not so helpful AND help you understand what you ACTUALLY need to focus on to grow your business as a hairstylist using Instagram. Sign up for the FREE 3 day Instagram Visibility Challenge for Hairstylists
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| 3 Key Steps To Success As A Small Town Hairstylist | 06 Sep 2021 | 00:33:41 | |
Think only big city stylists can make great money? Think again! Today's episode is a masterclass in building a profitable business no matter where you live. You'll learn about how you can customize your social media strategy to meet small town clients where they are at AND we're diving into a secret marketing avenue that can boost your small town salon to new levels. No matter where you live, the tips + tricks in todays episode will help you increase your confidence and find success in the beauty industry.
This episode is brought to you by Beauty Brand Bootcamp, join the waitlist here.
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| The Personal Branding Problem Hairstylists Face... That No-one Talks About | 30 Aug 2021 | 00:29:44 | |
Love the Hairstylist Rising podcast? Follow me on Instagram for education, inspiration + motivation to create your best life in the beauty industry! Showing your authentic self is the key to building a thriving personal brand... but what happens when lack of self confidence gets in the way of showing up the way that you want to? Robyn Scheer is a hairstylist, influencer, body positivity + self love advocate and in today's episode we talk about work/life balance, learning to love yourself and finding the confidence to show up authentically in your life and business. Ps. If you're looking to get started on your branding journey + creating content that connects with your ideal client... grab my free guide here. | |||
| Bridal Hair + Makeup Business: Safeguard Yourself Against Slow Seasons | 23 Aug 2021 | 00:28:23 | |
My guest Jasmine Jone (Beauty + The Network) is the CEO of Alter Image Bridal Hair and Makeup and a bridal beauty business coach. She is helping freelance hairstylists and makeup artists build sustainable business models that support them year round and don't fall into the "boom-bust" income trap that sometimes freelance and/or seasonal businesses can face. Jasmine is walking you through how to create an abundance mindset, a business model that scales + how to value yourself and your gifts. This episode is for ALL hairstylists, makeup artists, independent beauty entreprenuers and all other areas of the beauty business because fundamentally, the practices taught in this episode will benefit everyone.
Ps. If you're not already be sure to follow host Jodie Brown and Hairstylist Rising on Instagram for education + motivation for your beauty business. | |||
| Hairstylist Turned Tech Entreprenuer Lynzie Smith On The Power Of Community | 16 Aug 2021 | 00:34:24 | |
Don't forget, if you love the podcast time is running out to leave a review on Apple Podcasts to win $100 gift card to anywhere you want! My guest today is Lynzie Smith, hairdresser + founder of online networking platform www.independentbeautypros.com Independent Beauty Professionals is the virtual home for Beauty Pros looking to start or grow their own businesses. Lynzie has created a strong, inclusive and supportive community of independent hairstylists, make up artists, estheticians, barbers and other beauty professionals who have come together. We chat about networking, the need for community in the beauty industry and beyond and how we can use our businesses to impact the communities we live and work in... and connect with others online and in person to increase our impact in this world. | |||
| 8 Ways Hairstylists Can Make More Money ASAP | 09 Aug 2021 | 00:30:24 | |
Follow Hairstylist Rising on Instagram! Want to make more money in your salon, suite or beauty business? Bust through the bad habits + oversights that are keeping you and your business small! Don’t forget you can score a $100 gift card to anywhere you want by simply leaving a review for this podcast! Winner will be drawn Sept 15th. | |||
| Branding Vs. Marketing | 02 Aug 2021 | 00:20:07 | |
What is the difference between branding and marketing as a hairstylist or beauty professional? Ren Jones said this “Marketing is the equivalent of asking someone on a date. Branding is why they say yes” In other words… when you’re marketing essentially you’re extending an invitation to be a part of your community, your business and your culture. Your brand IS that culture, how people perceive you and how your values, voice and visuals communicate what you’re all about. In today’s episode we will talk about both. You don’t need tens of thousands of followers to build a profitable business by marketing yourself online… you do need the kind of personal brand that makes you irreplaceable in the eyes of your ideal clients. | |||
| Hairstylists Want To Create Better IG Content In Less Time? Let's do it. | 05 Jul 2021 | 00:22:37 | |
For beauty pro’s specifically, batching content is hands down the best way to remove the social media overwhelm that creeps in. It eliminates feeling stressed if your day gets away from you and you can’t take a photo of every single client and it will actually make your marketing a LOT more effective. In today's episode we are going to cover how to create better content that get's you closer to your goals, and spend way less time doing it. Stop posting just for the sake of it and start seeing some results. Links mentioned: | |||
| Creating A More Inclusive Salon Experience For Neurodivergent Clients + Stylists Episode | 12 Feb 2024 | 00:34:59 | |
🌻Get more information about the Sunflower Lanyard initiative🌻 🌈Connect with Meg on Instagram 💕 On this episode of the Hairstylist Rising podcast, the host speaks with Meg Long, a hairstylist based in the UK. Meg, who is both autistic and ADHD, shares her personal journey in the hair industry, discusses what neurodivergence means, and highlights the challenges faced by neurodivergent individuals in traditional salon environments. She discusses how she has created an inclusive space that accommodates the sensory needs of neurodivergent individuals, promoting comfort and acceptance within the hair industry. The discussion also explores how salon owners and stylists can make their spaces more inclusive by understanding and accommodating neurodivergent clients and colleagues. To aid the process, Meg recommends things like asking for client preferences, considering sensory issues, and utilizing tools that can assist with creating this inclusivity. Also includes information about the Sunflower Lanyard Charity and its work to increase visibility for those with hidden disabilities. | |||
| Can You Multiply Your Time? | 28 Jun 2021 | 00:24:45 | |
You can! And I'm going to show you exactly how the entrepreneurial minded hairstylist can literally set and forget tasks that usually take up hours of time every week. | |||
| The Most Important Tool For Success In The Beauty Industry | 22 Jun 2021 | 00:23:49 | |
I want to share with you the absolute most important thing you need to do in order to create a successful + fulfilling career and business. This applies to both hairstylists behind the chair, salon owners, educators, coaches… literally anyone in business but most specifically in the beauty industry. The science is clear here. You can actually retrain your brain and carve out new neural pathways by simply changing the way you think. Your mind is your most important tool for success, and today I am going to give you 3 tips to get you started flexing that confidence and self love muscle… so you have the audacity to make your big, amazing goals and dreams become your reality.⠀ | |||
| The Hairstylists Guide To Creating Content That Connects | 14 Jun 2021 | 00:24:17 | |
Using Instagram and digital marketing to grow your brand and build your beauty biz is fully possible, and I've created "The 3-Step Path to Content That Connects" to get you results! Whether you're an independent hairstylist, salon owner, you're trying to grow your clientele or you're expanding into coaching or education... these tips are going to change your content game! In today's episode I'm walking you through the whole process. Click here to download the free workbook Now press play beauty pros and let's dive in! | |||
| Salon Owner: Partnerships + Marketing | 07 Jun 2021 | 00:31:30 | |
Samantha Lacoste is joining me on the podcast today to discuss salon ownership + marketing as well as navigating the ups and downs of having a business partner. | |||
| Living A Truly Rich Life As A Stylist: with Personal Finance Queen Misty Jayne | 31 May 2021 | 00:33:22 | |
My guest Misty is a hairstylist turned personal finance mentor for hairstylists and she is sharing some real life advice and application. She doesn't just talk the talk she has also walked the walk. Misty and her husband were drowning in debt and through the strategies she shares in todays episode, they were able to pay off $48,000 in consumer debt in 2 short years. As Misty says "it's not about never spending money, it's about not wasting money." So get ready because this episode will inspire you to figure out how YOU can live a truly rich life, whatever that means to you. | |||
| How Consultations Pave The Way To A 6-Figure Business With Dawn Bradley | 25 May 2021 | 00:34:39 | |
Dawn Bradley is back on the Hairstylist Rising Podcast and today's topic is fiiiire. Dawn has been in the beauty industry for nearly two decades and has spent the last 10 years as a business owner. It's her mission to help other stylists avoid the anxiety-inducing pitfalls she has experienced in her career. Join us for today's conversation about consultations and communication and the silent success killer that's lurking in the hairstylist and salon community. Grab a notebook, friends! | |||
| Silencing Your Inner Mean Girl | 17 May 2021 | 00:34:29 | |
"Any time that you're ready to level up, no matter how far along in your journey you are, even if you are an extremely talented and successful hairstylist... whatever that next step is: it's going to feel scary. It's going to feel unknown. You're going to want to back out of it a million different times" You do NOT want to miss this episode. | |||
| Creating A Salon Culture + Modern Leadership with Nina Tulio | 11 May 2021 | 00:25:44 | |
Whether you're a salon owner, stylist or just starting in the beauty industry... this episode is a MUST listen. Nina Tulio is a former stylist and salon owner turned international business coach, motivational speaker and The Business Education Ambassador for Oligo Professionnel. She is also a columnist and Ambassador for Schedulicty , a columnist for SalonEVO Magazine which is based in the UK and a part of the Editorial Advisory Board for Beauty Launchpad Magazine. So trust me, she knows what she's talking about! | |||
| How A Celebrity Hairstylist Got To Broadway + Beyond | 04 May 2021 | 00:29:00 | |
Daniel is a wig master + stage and screen hairstylist. This episode will let you inside the world of a celebrity hairstylist and entrepeneur who has leveraged every opportunity. Don't miss this one! | |||
| The Way Forward: Embracing Opportunity + Facing The Hard Stuff | 26 Apr 2021 | 00:30:13 | |
This episode is special. My guest today is a salon owner, educator and one of my 1:1 coaching clients, Dana. Dana took a leap of faith purchasing a salon that isn't even allowed to be open at the moment, here's a real time look at the challenges, rewards and growth this past year has offered. If you're a hairstylist thinking about the next step in your career and curious about how to push past the discomfort of making a change, this episode is for you. www.jodiebrown.ca/services | |||
| Magnetic Marketing for Hairstylists | 05 Feb 2024 | 00:24:15 | |
Magnetic Marketing for Hairstylists In this podcast, hairstyling expert Jodie Brown discusses the importance of magnetic marketing for hairstylists. She offers insights into her personal experiences, and how she used Instagram and online branding to grow her business. Jodie explains the significance of brand focus, connection, and consistency as key factors in building trust with clients. She also provides actionable tips on specific messaging, batching and repurposing marketing materials, optimizing Instagram for searchability, setting up Google My Business, and ensuring websites are search engine optimized and mobile friendly. These strategies, according to Jodie, can help hairstyling professionals attract their dream clients, scale their businesses, and increase revenue while staying true to their unique brand identity. 00:00 Introduction to Magnetic Marketing for Hairstylists 00:33 The Importance of Understanding Marketing Fundamentals 01:00 My Personal Journey in Online Marketing 02:08 The Power of Personal Branding in the Beauty Industry 02:50 Working Smarter, Not Harder in Marketing 03:45 Rising Above the Noise: Standing Out in a Crowded Online Space 05:04 The Importance of Quality Over Quantity in Content Creation 06:00 The Role of Branding in Attracting Valuable Clients 07:46 Creating Consistency in Your Brand Messaging 09:21 The Power of Specific Messaging and Batching in Marketing 17:40 Setting Up Online Visibility Touchpoints 22:19 Conclusion: Implementing These Tips for Effective Marketing AI responses can produce inaccurate information about people, places, or facts.Write to the AI | |||
| 5 Revenue Killing Mistakes Hairstylists Are Making On Instagram | 19 Apr 2021 | 00:29:14 | |
You're gonna want to grab a notebook for this one!
Pay attention because today I am going to help hairstylists, salon owners and beauty pros make sure they aren't make one of the five fatal flaws that can KILL your biz on Instagram. Can't wait to dive into this one! Episode referenced in the podcast is episode 8 Branding 101 for Hairstylists: The what, the why and the how | |||
| There Are Enough Clients For Everyone! | 11 Apr 2021 | 00:25:05 | |
I am joined today by my guest, Sean Dolan, who is a salon owner and aspiring educator based in South Africa. " I think if you're marketing your strengths, it's, it's the most authentic you can be. It's, it's the one thing that you can really help people with." You do NOT want to miss this episode.
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| More Than A Job: The Power of Purpose | 05 Apr 2021 | 00:29:51 | |
I've said it before and I'll say it again: there is NO one road to success in this industry! Today's episode is a little different: we talk competitions, session styling and how to really make a name for yourself in that world as a hairstylist. The Hairstylist Rising Podcast has a global audience and global guests, and I loved discussing the importance of that community with today's guest Darrel Starkey. He is a salon owner, father, educator, competitor and brand ambassador who has taken resilience up a notch and is the definition of determination and faith in purpose. Can't wait for you to listen to todays episode. | |||