Most “ABM programs” are just dressed-up demand gen with expensive tech on top. Lots of activity, lots of pipeline… and not nearly enough revenue.

In this episode, Jorge Soto sits down with Kristina Jaramillo (President of Personal ABM) to break down what real account-based go-to-market looks like when it’s done strategically, not just tech-first.

We get into why so many teams are not actually ABM-ready when they buy tools like Demandbase, 6sense, Terminus, etc., and how to re-center around revenue, ICP discipline, and account experiences instead of vanity engagement metrics.In this episode, we cover:

-How ABM evolved from “better targeting” to a true account-based revenue strategy

-The big mistake: putting ABM tech before ABM strategy and just amplifying mediocre marketing

-The difference between TAM, TRM (Total Relevant Market), and ICP — and why most teams confuse them

-How to define an ICP that’s actually predictive of revenue (not just firmographics + technographics from your intent tools)

-Why intent platforms are only a stepping stone, not your North Star

-How to layer account insights + intent signals and hand sales something actionable (not just a score)

-What a unified account-based go-to-market looks like across marketing, sales, and customer success

-How to arm sales and CS with 1:1 ABM content and messaging that tells the account’s story, not just an industry or persona story

-Content that answers “What happens if I buy?” and paints a 6–24 month vision your buyers can see themselves in

-Why alignment is really a human problem (CRO + CMO or bust) and how to close the trust gap between sales and marketing

-A real-world example of using ABM to drive 25%+ margin growth with a client working with Sephora by shifting from “firefighting” to strategic partner

If you’re a B2B marketer, revenue leader, or seller who’s tired of fake ABM, bloated tech stacks, and “more pipeline, same revenue,” this conversation will give you a much sharper way to think about ICP, intent, and tier-one accounts.Connect with Kristina Jaramillo:

🔗 Website: personalabm.com🔗 LinkedIn: search “Kristina Jaramillo Personal ABM” or https://www.linkedin.com/in/kristinajaramillo/Connect with Jorge:

👋 Follow for more unedited GTM, ABM, and sales conversations: https://www.linkedin.com/in/startupjorge/If this episode was helpful, like, subscribe, and drop a comment with how you’re currently running ABM (or trying to). What’s working? What’s breaking? Let’s unpack it.

Pricing GenAI products is not “seats + shrug” anymore. In this episode of #TheGTMPack, host Justin Dorfman digs into AI pricing and packaging with Michael Hoy, Co-Founder & CEO of Atlas - the billing infrastructure purpose-built for AI-native SaaS. We cover why seat-based breaks for AI, how to design hybrid pricing (subscription + usage/credits), what “outcome-based” could look like, and practical steps to price v1 of your product today.

What you’ll learn:-Why seat-based pricing fails for AI agents and automation-How to structure hybrid models (base subscription + usage/credits)-Managing variable COGS (model calls) without killing margins-Buyer predictability: minimums, maximums, tiers & rollover-PLG to sales-led handoffs using credits/pay-as-you-go-A 3-point framework to find your first price: customers, internal ROI math, market comps-Examples to study (Snowflake, cloud compute, leading AI apps)
Chapters:00:00 Intro & why pricing AI is hard02:45 What Atlas is (billing infra + pricing agent)06:10 Why seat-based breaks for AI09:20 Variable costs & margin protection10:45 Hybrid pricing done right15:00 Credits: where they help (and where they confuse)17:50 Enterprise predictability: floors, caps, tiers20:30 Who’s doing it well & what to copy21:50 How to price your v1 (3 data points)24:30 Pricing as differentiation in crowded markets26:00 Resources & who to follow30:30 Follow-up by AssetMule: early pricing thoughts

Guest:Michael Hoy, Co-Founder & CEO, Atlas — billing infrastructure with an AI pricing & packaging agent for AI-enabled SaaS.Resources mentionedMetronome: State of AI Pricing reportKyle Poyer (Tidemark) on AI/SaaS pricing & GTMManny Medina (PAID) on modern pricing motionsAtlas “20 live AI pricing examples” resourceFollow-up by AssetMule (AI that turns sales call transcripts into personalized Digital Sales Rooms)
Try the productsAtlas (AI-native billing + pricing agent): [runonatlas.com]Follow-up by AssetMule (Digital Sales Rooms from transcripts): [https://www.gofollowup.ai/]About the show#TheGTMPack is for founders, product marketers, and AEs who want practical GTM, pricing, and sales enablement tactics—no fluff.Connect:Michael on LinkedIn (look for the 🚀): https://www.linkedin.com/in/michaelthoy/Atlas: [runonatlas.com]Justin / #TheGTMPack: https://www.linkedin.com/in/justindorfman87/If this helped, hit 👍, subscribe, and drop your AI pricing questions in the comments - we’ll cover them in a follow-up episode.

AI, Org Design & Brand at Scale — with Koka Sexton, The Godfather of Social Selling

🎙️ From #TheGTMPack Podcast with Jorge Soto

In this episode of #TheGTMPack, Jorge sits down with Koka Sexton, VP of Marketing at Interrupt and the original Godfather of Social Selling, to talk about the intersection of AI, content, and modern GTM teams.

Koka’s built go-to-market machines at LinkedIn, Hootsuite, and Slack. Now at Interrupt, he’s thinking deeply about how AI is reshaping the structure of marketing teams, the way content is created, and how brands scale trust and visibility without scaling headcount.

💡 You’ll learn:

How AI is changing content creation—and org structure

Why you must rethink what your team looks like in the AI era

Koka’s blueprint for brand-led growth with automation

The role of “you are the media” in a world of LLMs and short attention spans

How dark social, content, and trust still drive the pipeline

🔥 “AI lets us scale output. But if you don’t have trust, it’s still noise.” – Koka

Whether you’re a founder, CMO, or operator—this is a must-listen playbook for building brand and trust at scale in the AI age

.🔗 Subscribe for more episodes of #TheGTMPack featuring the brightest minds in GTM.

#AIinMarketing #B2BMarketing #OrgDesign #GTMStrategy #KokaSexton #ContentMarketing #TheGTMPack #DarkSocial #Automation #MarketingLeadership

In this episode of The GTM Pack podcast, we interview Jens Hentschel, Founder, Trainer & Consultant at FIVIS based in London, England. In this conversation, we dig into: 💡 Why sellers need to prioritize understanding their buyer's journey 💡 How do procurement professionals approach purchasing and why it matters 💡 Why sellers must become commercial consultants and help reduce the buyer's anxiety #b2b #gtm #saas #sales

In this episode of The GTM Pack podcast, we interview Ryan Scalera, Inside Sales Manager at Lob based in Lebanon, New Jersey. In this conversation, we dig into: 💡 What is TRULY the current state of sales teams out there based on Ryan's POV? 💡 How are successful reps breaking through the noise in today's climate? 💡 How do managers get the best of their reps within this remote world? #b2b #sales #salesleadership

In this episode of The GTM Pack podcast, we interview Mark Assini, Sr PMM Fintech at Jobber, Host at Product Marketing Life based in London, Ontario, Canada. In this conversation, we dig into: 💡 Key tips for product marketers to better enable sales teams around product launches 💡 How product marketers should communicate one-on-one with sales reps and help them understand the "why" behind their strategies 💡 Key challenges that product marketers should keep an eye out for when launching new products #b2b #productmarketing #pmm

In this episode of The GTM Pack podcast, we interview Sana Ahmed, Founder at The Product Marketing Institute based in New York City. In this conversation, we dig into: 💡 What are the key responsibilities of a PMM & how should they balance their jobs-to-be-done? 💡 What are the key issues PMMs face when engaged in sales enablement & how can they work through them/overcome them? 💡 How to set expectations with sales & customer success on how to work with PMMs #b2b #pmm #productmarketing

In this episode of The GTM Pack podcast, we interview Akash Bansal, Co-Founder at Storylane based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Akash's entrepreneurial journey and what inspired him to launch Storylane 💡 How sales reps can use interactive product demos before, during, and after meetings 💡 Why buyer enablement has arrived and how brands can adapt #b2b #gtm #saas #interactiveproductdemos

In this episode of The GTM Pack podcast, we interview Olivier Labbé, Owner at UpTurn GTM Advisors based in Boulder, Colorado.

In this conversation, we dig into:

💡 How founders can find product-market fit and what it looks like💡 What is more important profit margin or retention/renewals

💡 When should organizations invest in hiring CROs

#b2b #gtm #saas #cro

In this episode of The GTM Pack podcast, we interview Tom Bruining, Co-Founder at HowdyGo based in Sydney, New South Wales, Australia. In this conversation, we dig into: 💡 How interactive product demos are used to optimize the buyer experience 💡 How to use interactive product demos for product marketing releases 💡 Tom's experience bootstrapping HowdyGo and some key learnings #interactiveproductdemos #b2b #growth #productmarketing #startupfounder

In this episode of The GTM Pack podcast, we interview Craig Rosenberg, Chief Platform Officer at Scale Venture Partners based in San Mateo, CA. In this conversation, we dig into: 💡 The impact that content creation has on helping you learn within your industry 💡 The use cases that Craig finds AI most helpful for and how it will really impact GTM strategies 💡 Craig's journey from entrepreneur to now working at a venture capital fund #b2b #gtm #saas #artificialintelligence

In this episode of The GTM Pack podcast, we interview Nadim Hossain, VP, Product Management at Databricks based in San Francisco, California. In this conversation, we dig into: 💡 Nadim's journey from entrepreneur to product leadership 💡 How to discover what problems you're passionate about 💡 The importance of staying close to the customer & understanding the jobs-to-be-done #b2b #productmanagement #ceo

In this episode of The GTM Pack podcast, we interview Megan Liken, Senior Product Marketing Consultant at Olivine Marketing based in Houston, Texas.

In this conversation, we dig into:

💡 The importance of customer research within product marketing 💡 Things to avoid while conducting customer research 💡 What tools product marketers can leverage for customer research

#b2b #productmarketing #gtm #research

In this episode, Justin Dorfman is joined by Shoshana Kordova, Founder & Lead Product Marketer at Peel Product Marketing (based in Israel), and a 3x founding PMM. Together, they unpack why customer insights are the secret weapon behind great product marketing—and why so many teams skip the step that matters most.🔍 What you'll learn:💡 How Shoshana transitioned from journalism to PMM💡 The underrated power of curiosity in GTM roles💡 Why being a founding PMM is equal parts chaotic and thrilling💡 How to actually do customer research, even with CS gatekeepersShoshana’s go-to framework: Product marketing is where product capabilities meet market needs.She also shares tactical guidance on building a repeatable customer interview pipeline, what makes a PMM impactful in early-stage startups, and how to align internal teams around insights—not just outputs.🎙️ Subscribe to this channel for more GTM content👋 Connect with Shoshana on LinkedIn📥 Get Shoshana’s playbook via PMM Jetpack - DM her on LinkedIn for details#productmarketing #startups #foundingPMM #customerinsights #GTM #marketingpodcast

In this episode of The GTM Pack podcast, we interview Lloyed Lobo, Co-Founder of Boast.AI & Traction, Author of From Grassroots to Greatness.

In this conversation we dig into topics such as:

💡 Why you need to find your tribe as a human and as a brand

💡 Why building your community around email is key to a b2b brand

💡 What inspired Lloyed to write "From Grassroots to Greatness"

#communityledgrowth #community #b2b

Grab a copy of Lloyed’s new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon, Foreword by Jason Lemkin).

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Brandon Redlinger, VP of Marketing at Crosschq based in Colorado Springs, Colorado. In this conversation, we dig into: 💡 What is top of mind for VPs of Marketing in 2023 💡 Why it's important to build your own subculture within your marketing team 💡 The difference between being "agile" versus being "reactive" #marketingleadership #community #gtm

Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Ethan Beute, Chief Evangelist at Follow Up Boss based in Colorado Springs, Colorado. In this conversation, we dig into: 💡 Where does the "chief evangelist" role sit within an organization and what does it look like 💡 How should leaders approach attribution as it relates to this dynamic role 💡 How do we get executive leadership to buy into evangelism #evangelism #community #gtm

Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Javier Ramírez Lugo, CEO at Cuota based in Miami, FL.

In this conversation, we dig into:

💡 How does mindfulness apply to sales 💡 What Javi's experience at Zenefits and WeWork taught him about resilience 💡 How the macro-environment impacts sales teams

#sales #leadership #startups #ceos

Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Luke Freiler, CEO of Centercode based in Laguna Hills, California.

In this conversation, we dig into:

💡 Centercode's journey from sales-led to product-led growth 💡 Why PLG is a new channel, doesn't have to be the sole source of revenue 💡 Why the fear of cannibalization is paralyzing

#productmarketing #productmanagement #startups #ceos

Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Jon Bartek, Product Manager within the Cybersecurity Industry based in St. Petersburg, Florida.

In this conversation, we dig into: 💡 Jon's "SAFE" framework for product launches 💡 Advice for aspiring product managers 💡 Why not to doubt yourself, speak up in meetings

#productmanagement #product #gtm
Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Chris Hood, Author of Customer Transformation and Founder at CH Digital based in Lake Forest, CA. In this conversation, we dig into: In this conversation, we dig into: 💡 What is customer & digital transformation all about

💡 What does "empathy" & "infusing an emotional layer" look like within the customer experience

💡 The seven-stage strategy for achieving customer alignment #saas #customermarketing #customerexperience #customersuccess

Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Jake Sotir, Customer Marketing Expert in Providence, Rhode Island.

In this conversation we dig into customer marketing related topics such as:

💡 What it's like building customer marketing at an early stage startup

💡 When organizations should invest in customer marketing

💡 Why customer marketing is about advocacy, community, & education

#productmarketing #customermarketing #gtm

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Natalie Marcotullio, Head of Growth and Operations at Navattic based in New York City. In this conversation, we dig into: 💡 What interactive demos are and how to leverage them in a PLG strategy 💡 Who typical owns interactive demos within an org and the various use cases 💡 Tips for creating interactive demos that stand out and measuring performance #startups #productmarketing #interactivedemos #gtm

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Rosalyn Santa Elena, Founder at The RevOps Collective based in San Francisco, CA. In this conversation, we dig into: 💡 What is RevOps aka Revenue Operations? 💡 When is the right time to invest in building a RevOps team? 💡 What are the components of a RevOps operation? #revops #salesops #sales

In this episode of #TheGTMPack podcast, we sit down with Gaspard Pastural, a Paris, France-based positioning and messaging specialist whose company, Purple Oceans, helps early-stage B2B SaaS founders clarify their market position before scaling. Gaspard brings a unique perspective, having transitioned from growth marketing to strategic positioning after realizing that without proper messaging, even the best growth tactics fall flat. He specializes in helping founders navigate the crucial transition from broad market exploration to focused positioning that drives sustainable growth.In this conversation, we explore why first-time founders struggle with positioning, the myth of category creation, and how to differentiate without competing on features and price.Key takeaways:💡 Why First-Time Founders Skip Positioning (And Second-Time Founders Don't)Gaspard explains the pattern he sees: first-time founders want to jump straight into growth tactics, while experienced founders know that strong positioning is the foundation for sustainable scaling. Learn why this strategic work becomes essential after the initial "spray and pray" phase.💡 The Purple Ocean Strategy: Finding Your Niche in Crowded MarketsForget about creating new categories—Gaspard argues it's nearly impossible and often counterproductive. Instead, he introduces the concept of the "purple ocean": finding underserved segments within existing, proven markets where you can become the obvious choice.💡 The Hardest Part Isn't Getting Customers—It's Letting Them GoOne of the most challenging aspects of building SaaS isn't customer acquisition, it's having the discipline to churn customers who aren't the right fit. Gaspard walks through why this decision is crucial for long-term success and how to use data to make these tough calls.💡 Relevance Beats Features Every TimeBuyers don't choose the "best" software—they choose the most relevant solution for their specific situation. Learn how to position your SaaS as the obvious choice for a specific use case rather than trying to compete feature-by-feature.#productmarketing #pmm #positioning #messaging #saas #startups #gtmstrategy #differentiation #productmarketer

In this episode of The GTM Pack podcast, we interview Tim Hinds, Co-Founder at GrokSpark based in Boston, MA.

In this conversation, we dig into:

💡 What a proper positioning and messaging strategy entails 💡 Why understanding your ICP's jobs-to-be-done and how they prioritize them is critical 💡 Why it's important to understand customer segments and how to analyze them

#messaging #productmarketing #positioning #gtm

Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview James "Saywhatsales" Buckley, Host & Sales Content Creator at Sell Better based in Maryville, Tennessee. In this conversation, we dig into: 💡 What does it mean to know your "why" 💡 How understanding your reps background can help you be a better leader

💡 What does it take to achieve success #leadership #emotionalintelligence #sales

Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Sander Buitelaar, Product Marketer & Sales Enablement Expert based in the San Francisco Bay Area. In this conversation we dig into product marketing related topics such as: 💡 Why helping the sales team is one of product marketing's key responsibilities 💡 What sales enablement looks like from the eyes of a product marketer 💡 How sales collateral maps to stages in the sales cycle #productmarketing #pmm #gtm

Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Phil Johnson, Founder of the MBL Program based in Mississauga, Ontario, Canada.

In this conversation, we dig into:

💡 Why there is no separation between work and personal life 💡 What is emotional intelligence and why it's important 💡 Why our resistance to change stands in our way

#leadership #emotionalintelligence

Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Clayton Pritchard, Product Marketing Leader and former Twitter/X based in Jacksonville, FL. In this conversation, we dig into: 💡 The different aspects of product marketing 💡 Why it's so important for product marketers to prioritize their work 💡 Why alignment with sales and CS is so critical for product marketers #productmarketing #pmm #gtm

Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Erica Jenkins, Founder at Erica Jenkins Consulting based in Raleigh, North Carolina. In this conversation, we dig into: 💡 Advice for founders on acquiring their first customers 💡 What your "MVP" or minimum viable product should consist of 💡 Why humility as a founder is so important #startups #productmarketing #productmanagement #gtm

Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Amanda George, Sr. Product Marketing Manager - Cloud API at OpenText based in Toronto, Canada. In this conversation, we dig into: 💡 Amanda's journey into product marketing from solutions engineering 💡 How product marketing teams should be structured 💡 Effective ways for product marketing to support sales reps

#startups #productmarketing #pmm #gtm

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Jakob Thusgaard, CEO at YourSales based in the Amsterdam area. In this conversation, we dig into: 💡 How the sales enablement has evolved over the last decade 💡 What types of sales collateral should all sales teams leverage 💡 Why all sales leaders must leverage various types of data to make decisions #sales #salesleadership #gtm

Check out ⁠⁠https://www.assetmule.ai⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Dale Zwizinski, Founder at The Sales Change Agent & Co-Host of the Revenue Reimagined podcast based in Tampa, FL. In this conversation, we dig into: 💡 How to create a collaborative work environment that drives excellence 💡 The challenges that Dale is seeing out in the market in 2023 💡 How side hustles "outside the 9 to 5" will impact organizations and certain GTM roles #sales #b2bsales #gtm #revenue #saas

Check out ⁠⁠https://www.assetmule.ai⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Carole Mahoney, Founder at Unbound Growth, Author of Buyer First based in the New England Area, USA.

In this conversation we dig into product marketing related topics such as:

💡 Why honesty is actually good for business

💡 What it means to be "buyer first"

💡 How spiritual practices relate to modern business practices#gtm #leadership #leader #ceo

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of #TheGTMPack podcast, we sit down with Aleksandra Mitroshkina, a product marketing leader based in Istanbul, who helps SaaS companies grow their share in saturated markets.

Aleksandra brings a unique lens to product marketing, shaped by her early career in sales and product development. She’s especially passionate about Sales Enablement, go-to-market strategy for Open Source products, and applying agile methodologies to the PMM discipline.

In this conversation, we dive into what it takes to market to skeptical developer audiences, how to turn open source users into paying customers, and why measuring sales confidence might be one of the most underrated tools in your go-to-market toolkit.

Key takeaways:

💡 From Sales to PMM: How a Cross-Functional Background Builds Better Marketers
Aleksandra shares how her experience in both sales and product development has made her a more well-rounded product marketer. Understanding how deals are won and how products get built gives her a clear edge when it comes to positioning, enablement, and cross-functional collaboration.

💡 Marketing Open Source Products Requires a Different Playbook
Selling to developers isn’t about splashy campaigns or hard sells. Aleksandra explains why trust, community, and education are crucial when marketing open source, and how product marketers can meet developers on their terms.

💡 Sales Confidence as a PMM KPI
Measuring sales confidence helps PMMs understand how well sales teams are enabled and where the gaps are. Aleksandra walks through how to run these surveys effectively, what questions to ask, and how to use the results to improve alignment, training, and ultimately—revenue.

#productmarketing #pmm #salesenablement #opensource #gtmstrategy #agilemarketing #productmarketer

In this episode of The GTM Pack podcast, we interview Mike Greene, Product Marketing Consultant at MG Product Marketing based in Boston, Massachusetts.

In this conversation we dig into product marketing related topics such as:

💡 The typical issues that product marketing consultants encounter 💡 The foundations of product marketing versus more mature sales enablement & competitive intelligence 💡 How should ICP & personas be truly defined and actionable

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Mark Stiving, Ph.D, Chief Pricing Educator at Impact Pricing based in Reno, Nevada.

In this conversation we dig into pricing related topics such as: 💡 How to approach launching your new pricing model 💡 How to prove that your business works through pricing 💡 Beginning to learn how buyers perceive the value of your product

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Andy McCotter Bicknell, Head of Competitive Intelligence at ClickUp based in Portland, Oregon. In this conversation we dig into product marketing and competitive intelligence related topics such as: 💡 How Andy sees the role of product marketing evolving over time 💡 What product marketing looks like at a single product company versus a multi-product company 💡 What is competitive intelligence and why is matters #productmarketing #pmm #gtm

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Pete Ryan, Co Founder, Co-Ceo at HiFive based in Austin, TX.

In this conversation we dig into GTM, SaaS, & sales centric topics such as:

💡 What Relationship-Led Growth is & Why it's Impactful

💡 The B2B SaaS Founder Journey & The Wisdom Derived

💡 Product-Market Fit versus Go-To-Market Fit

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Richard Harris, Sales Expert & CEO of The Harris Consulting Group based in San Francisco, CA. In this conversation we dig into topics such as: 💡 His view on the current economic environment in B2B SaaS technology 💡 Why it's no longer about go-to-market alone but adding a "go-to-network" strategy 💡 The impact of "AI" or artificial intelligence on the sales role

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Nico Trofim-Bancila, Product Marketing Manager at Spryker based in Netherlands. In this conversation we dig into product marketing centric topics such as: 💡 How product marketing helps companies tell their story 💡 Why it's hard to pin point what product market is 💡 Why product marketing is the intersection between art & science

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Evan Huck, CEO & Co-founder at UserEvidence based in Jackson, Wyoming. In this conversation we dig into GTM topics such as: 💡 Evan's inspiration behind launching UserEvidence 💡 The non-linear founder journey & the steps Evan took prior to committing to the new venture 💡 The importance of detaching the ego as a startup founder

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Guirae Jang, Director, Program Delivery at RevShoppe based in Philadelphia, Pennsylvania. In this conversation we dig into GTM topics such as: 💡 Why customer success & retention is key to sustained growth 💡 What Guirae's seeing in the market around tool consolidation & how leaders can approach change 💡 Why SDRs should now engage in cross-selling & upselling

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Dave Daniels, Founder at BrainKraft based in Birmingham, Alabama. In this conversation we dig into product marketing centric topics such as: 💡 How to turn products into revenue generators 💡 How product marketing can nurture a product to it's full potential 💡 Dave's "Win, Keep Grow, Steal" framework

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Helena Chen, Senior Product Marketing Manager at Uniphore based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Framework for product marketers managing and prioritizing projects across teams 💡 How organizations can leverage conversational AI 💡 Biggest challenges that product marketing teams face with sales enablement & more! #b2b #sales #pmm #productmarketing

In this episode of #TheGTMPack podcast, we sit down with Hattie the PMM, Founder of productmarketers.com, based in London, UK.

When budget cuts or layoffs hit, product marketers are often first on the chopping block—not because they aren’t doing great work, but because their impact isn’t always clearly understood across the org.

In this conversation, we explore what top-performing PMMs are doing differently to protect their roles, prove their value, and position themselves as essential to the business.

Key takeaways:

💡 Building a Personal Brand and Authority: The episode highlights the importance of developing your personal brand and internal authority as a product marketer. By sharing her own experience navigating layoffs, the guest emphasizes how standing out and being recognized for your expertise—both within your organization and in the broader market—can help you secure career opportunities, especially in uncertain times.

💡 Learning from Real-World PMM Examples: Through the creation of productmarketers.com, the episode explores the value of connecting with a global community of product marketers. Members can learn from the practical experiences of PMMs at leading companies, gaining insights into go-to-market planning, positioning, messaging, and stakeholder management—all grounded in real, tactical examples rather than theory.

💡 Candid, Actionable Knowledge Sharing: The conversation critiques the prevalence of "utopian" industry advice and instead advocates for open, honest discussions about what truly works (and what doesn’t) in product marketing. By sharing both successes and failures, the guest encourages PMMs to learn from each other’s journeys and apply those lessons to their own careers.

#productmarketing #pmm #productmarketer #productmarketingstrategy

In this episode of The GTM Pack podcast, we interview Chris Handy, Product Marketing Expert & Editor at The Outlaws of Demand Newsletter based in Dallas, TX. In this conversation we dig into product marketing centric topics such as: 💡 What is product marketing's core charter? 💡 How do we make sure that we are always tying back to the company's vision? 💡 Why product marketing is a great role for entrepreneurs

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Partho Ghosh, VP & General Manager, PLG at SecurityScorecard based in Vancouver, British Columbia, Canada. In this conversation we dig into product-led growth (PLG) centric topics such as:

💡 The impact that PLG has on brand building

💡 The added accountability that PLG places on product for impacting revenue

💡 How hybrid PLG / sales-led motions can do wonders for your business

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Anthony Pierri, Partner at Fletch PMM based in Chicago, Illinois. In this conversation we dig into product marketing centric topics such as: 💡 What product marketing looks like at a smaller company versus larger companies 💡 Is "product marketing" an extension of the founder team? 💡 What does an early checklist look like for a product marketer? 💡 What is the "flailing arms period" for a startup?

Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.