The Grow Your Private Practice Show – Détails, épisodes et analyse

NEWS: I'm restarting the podcast on 5th Septrember 2024, so be sure to subscribe so you don't miss an episode.

I’ve talked a lot about the importance of consistency AND the power of taking breaks when you run a private practice

And  I’ve also talked about the importance of self care and the need to change, grow and develop. 

So today I’m sharing why, after 168 consistent weekly episodes, I’ve decided to hit pause on the podcast.

FREE and paid resources

Post-Christmas, everything feels a bit... off, doesn't it? The excitement of the festive season is behind us, and we're left with cold weather and what feels like an eternity until spring

And there's this gnawing anxiety about whether your therapy practice will weather the storm of the cost of living crisis. Fun times, right? 

But before we decide to hibernate until spring, I've been toying with an idea. Let's call it the 'work diet.' It's about doing a Marie Kondo on our professional lives, keeping only what truly 'sparks joy'—or, you know, actually benefits our practice—and ditching the rest. Because maybe, just maybe, simplifying is the secret to not just surviving but thriving right now.

So in this episode I share 5 simple ways to conserve your valuable energy for both you and your practice.

If you are a counsellor or therapist, how long will it take to grow your practice?

Answering a question from Neil, we I explore how complex this question is, and share some tips.

Links:

Podcast episodes mentioned:

Ep 154 Counsellor or Clone: Breaking Through the Monotony of Online Directories

Ep 156: How to stop comparing yourself with other therapists

And some podcasts to help with time management:

Ep 24 Managing Your Diary With Time Blocking

Ep 56 How to achieve more in less time 

Ep 114 How to Make the Most of your Time and Get Things Done

And for more on how I can help you grow your practice janetravis.co.uk/starthere

One of the first things a new therapist does is sign up to an online directory, but is this enough? And what should you do if you don’t get the results you were hoping for?

In this episode we look at:

• Why directories can be a great choice
• Some of the downsides
• How being on a directory fits into your marketing strategy
• What to do if your is currently not working for you

Links to follow:

Episode 5: 6 Steps to turning an enquiry into a booking

Episode 13: A deep dive into online directories

Episode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia Giblin

You know that posting on social media is both a free and effective way to let people know who you are and who you help.

But why does it feel so hard?

Well, there are many reasons and it could be different things for different people. 

So today I’m going to explore 8 reasons why you’re struggling to get results on social media.

Links to follow:

Episode 8: What is social media engagement, and why you need to know

Episode 26: The truth about consistency (it might not be what you think!)

Episode 42: Why your private practice should NOT be on every social media platform

Did you ever feel a bit awkward about charging your clients to come to therapy? Maybe you give too many concessions or haven’t increased your prices in years? 

Or maybe ultimately you feel guilty for changing people that need help. 

Well if any of those sound familiar, this is the episode for you as we’re taking a deep dive into how you feel about charging and I’ll offer you some practical solutions to move forward. 

In this episode we explore:

• The reasons we struggle with charging
• How it might show up
• The consequences for you
• The truth about taking payments
• What to do if you feel this way

Money mindset really is a totally fascinating yet massive subject so I encourage you to do some personal development around this. It will help you personally, yes, but if you feel guilty about charging, it can be transformational for your business. 

And can you imagine if you didn't feel guilty about charging so everyone paid your going rate? What difference would that make to your life?

I really hope you enjoyed this and you start receiving a good income for the valuable, transformational and professional work you do. 

Links to follow:

Episode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia Giblin

Episode 58: Compassion fatigue and burnout: What therapists need to know, with Howard Baumgarten

Episode 55: The hidden impact of money issues in private practice, with Cathy Towers

Episode 2: The clients journey into therapy

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you.

It’s a win/win situation. 

So in this episode, I talk about making therapy more accessible to people. 

And to be clear, I’m not referring to reducing your fees, offering concessions or working for free. I have always believed that therapists work extremely hard and deserve to be paid well. 

No, I mean there is a change in perception of what counselling is, and what counselling does. 

To give counselling a modern makeover. Because I think therapy needs a rebrand. 

Today I’m going to introduce to you the Therapy Rebrand movement. What it is and who it’s for.

• Why do some people have a negative perception of therapy
• How offhand comments can impact your confidence and success
• Counselling and mental health
• The mixed messages we receive and therapists 
• How therapy is portrayed in the media 
• Working together to help the profession as a whole

Watch the Therapy Rebrand webinar for free at janetravis.co.uk/webinar

Find the Grow Your Private Practice book on Amazon

Grab your free copy of ‘Attract More Therapy Clients by Helping Not Selling at janetravis.co.uk/helpingnotselling

In this episode, we look a little closer at what I actually mean when I say personal disclosure, because it may not be what you think. 

So before you dismiss personal disclosure as something that is bad, take a listen and see how it can help both you and your potential clients while remaining within your ethical boundaries

And I share a simple tip you can use to work out if something is appropriate to share. 

This episode is part 2 of a 2 part mini-series where I help you explore personal disclosure within marketing. You can listen to part 1 ‘Personal disclosure in marketing: what therapists need to know (part 1)’ HERE

In this episode we explore:

• What exactly do I mean by ‘personal disclosure’
• Why we have anxieties around posting on social media and blogging etc
• A simple tip to test if something is appropriate
• How sharing can be beneficial for your niche
• Questions to help you explore your boundaries your boundaries

Links to follow

Episode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)

For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.  

Why? Well, therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client. 

Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility for you because you aren’t directly working with clients.

So in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie. 

• A little history of private practice marketing
• How the world wide web has changed everything
• The difference between advertising and content marketing
• Why personal disclosure worries us so much. 
• The benefits of being relatable. 

And grab your free guide to attracting more clients by helping not selling here -> www.janetravis.co.uk/attract-more-therapy-clients/

And listen to episode 64, where I’ll give you some practical examples and ideas to help you discover your own boundaries. 

Today I’m sharing the last of the Highlights Reel episodes with you and I just know that you’re going to love this episode. 

So just to remind you,  the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcast

I’ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a wide variety of subjects being discussed, 

There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. 

And some truly amazing guests too sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.

And this is one of the most popular episodes we had, so I’m sharing it again in case you missed it. 

In this episode, Kat Love shares the top 4 mistakes that make your therapist website copy ineffective

And just in case you’re not sure what copy is - copy means the words on your website, so what you’ve written. 

• How to stop sounding like everyone else
• How to encourage visitors to take the next step
• How to stop being Wikipedia for mental health issues 
• How to write with clarity and warmth

Kat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them.