The Ground Up – Détails, épisodes et analyse

Founders of Cherrylake and IMG Citrus Michel and Veronique Sallin talk about their entrepreneurial journey, the importance of purpose, passion and values to growing a successful family business, and how they learned to transform adversity into opportunity.  They discuss the importance of diversification, vertical integration and differentiation in agri-business,  and share a few life lessons they learned along the way.

Soil Ecosystem Specialist Mark Singleton, and Chief Technical Officer, Darren Midlane of LifeSoils work to introduce composting as a mainstream practice in Florida landscaping.

Bryon White is a conservationist, entrepreneur, and co-founder and CEO of Yaupon Brothers American Tea. His company has been featured in The New York Times, Forbes, The Washington Post, and The Orlando Sentinel.

In this episode of The Ground Up podcast, Tim chats with biologist, naturalist, and Florida native nursery man, Brightman Logan. We speak on groundcover restoration, site prepping, creating a Florida native plant foundation, and starting a Florida native seed project.

Tune into this mini-episode with Laura Jones. She is a direct descendent of Count Odet Philippe, who is credited with introducing grapefruit to Florida.

Dr. Pierce Jones revolutionizes sustainable landscaping in Florida through integrated practices like perennial peanut farming, effectively trailblazing new ways to conserve our natural resources. He is a professor at the University of Florida and a Director for the Program for Resource Efficient Communities, where he has been working for the past 30 years to promote the adoption of sustainable landscaping practices in Florida, working with large-scale private developers, research institutions, and state agencies.

Dr. Patrick Bohlen is an ecologist and a professor of Biology at the University of Central Florida. Patrick has an extensive research and teaching background in ecosystem ecology, agroecology., urban ecology and wetland ecology.  As director of Landscape and Natural Resources, and the Arboretum at UCF, Patrick oversaw landscape design and operations, natural lands management and student and public engagement programs. Patrick is a founding member of the OUTSIDE Sustainable Landscaping Collaborative, a non-profit dedicated to increasing the adoption of sustainable landscape practices in Florida. He was recently named the new director of the University of Wisconsin Arboretum, in Madison, WI.

Dan Egan is a Journalist in Residence at the Center for Water Policy in the University of Wisconsin-Milwaukee's School of Freshwater Sciences. Egan is an environmental journalist and author of the Death and Life of the Great Lakes and The Devil’s Element: Phosphorus and a World Out of Balance. Egan was a reporter with the Milwaukee Journal Sentinel, covering the Great Lakes from 2002 until 2021. He has twice been a finalist for the Pulitzer Prize, and he has won the Alfred I. duPont–Columbia University Award, John B. Oakes Award, AAAS Kavli Science Journalism Award, and J. Anthony Lukas Work-in-Progress Award. Egan is a graduate of the University of Michigan and the Columbia School of Journalism.

https://www.daneganauthor.com/

Greg Noonan is a landscape designer, educator, and systems thinker helping redefine the future of Florida’s communities. As Enhancements Manager at Cherrylake and founder of Connected Landscapes, Greg works at the intersection of ecological design, builder collaboration, and resident education. He leads the implementation of sustainable landscape practices at Sunbridge, a master-planned community that’s pioneering a new standard in residential development.

In this episode, we dive deep into Greg’s personal journey—from installing edible gardens and founding a sustainable landscape firm to becoming a key driver of the OUTSIDE Collab model for transforming Florida landscapes. We discuss the challenges and breakthroughs of designing with native plants, creating year-round curb appeal, and helping builders meet sustainability standards without compromising aesthetics or budgets.

Caleb Quaid is the founder of Regenerative Shift, a holistic environmental consulting firm helping businesses, nonprofits, and municipalities pursue life-centered, regenerative initiatives. After more than a decade managing stadium operations and major construction projects for the Tampa Bay Buccaneers, Caleb made a dramatic career shift to align his life and work with his deeper values around sustainability, ecology, and whole-systems thinking.

In this episode, we explore Caleb’s journey from professional sports to regenerative consulting, his work to bring the principles of regenerative agriculture into corporate sustainability, and the role of public funding in catalyzing systemic change. We also discuss bioregional regeneration, the mindset shift from sustainability to regeneration, and how to put life at the center of every decision. Caleb brings a rare blend of entrepreneurial insight, policy fluency, and ecological vision to the conversation—making the case that regeneration isn’t just possible, it’s essential.

https://www.regenerativeshift.com/