Explorez tous les épisodes du podcast The Great Indian Marketing Show

In this episode of The Great Indian Marketing Show, we’re thrilled to sit down with Vasuta Agarwal, the powerhouse behind Glance’s innovative advertising strategy and InMobi performance solutions.

From her early days as a chip designer at Intel to consulting with McKinsey, and now driving consumer and performance advertising at Glance, Vasuta’s journey is one of fearless pivots and relentless curiosity.

Key Takeaways:

1. An Unexpected Career Path: How Vasuta’s willingness to switch lanes led her from tech to consulting and finally to ad tech, shaping her unique approach to leadership and strategy.

2. Cracking Brand Engagement: How Glance is helping advertisers leverage the lock screen to transform the way brands engage with their target audiences, while using local insights to drive campaigns that truly resonate.

3. Career Advice That Hits Home: Embrace the unknown, take risks, and be open to unlearning what you think you know—a mindset that fuels success in the ever-evolving world of ad tech.

This episode is packed with insights, strategies, and inspiration. Whether you’re navigating the complexities of digital marketing or exploring innovative B2B advertising avenues, Vasuta’s approach to balancing tech, creativity, and consumer-first thinking will leave you with actionable takeaways to elevate your game.

In this episode of The Great Indian Marketing Show, we’re joined by Belson Coutinho, Co-Founder, CMO and CXO of Akasa Air, as he takes us through the exhilarating journey of building India’s freshest airline from the ground up.

Belson dives deep into Akasa’s game-changing approach to reimagining air travel, with a laser focus on passenger experience, employee well-being, and cutting-edge tech.

Key Takeaways:

• Elevating customer experience: From personalized service to tech-powered comfort.
• Crew culture with a twist: Think sneakers for the crew—because comfort matters at 35,000 feet!
• Tech & AI-driven operations: The future of flying is here.
• Sustainability & inclusivity: Not just buzzwords, but a core ethos.

Get ready for a behind-the-scenes look at how Akasa Air is setting new benchmarks in aviation, with a bold, customer-first mindset. Don’t miss out!

In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). 🎮

Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by storm. 🌟

🔑 Key Highlights:

🚀 Multi-Pronged Campaigns: Srinjoy unveils Krafton’s playbook for dominating the mobile gaming space with a variety of dynamic and impactful campaigns.

💡 More Than a Brand: Krafton’s genius lies in making BGMI more than just a game—it’s become an emotion that resonates deeply with its audience.

👾 Cracking the GenZ Code: Srinjoy shares his approach to capturing the hearts and minds of GenZ, the digital-native demographic that’s reshaping gaming culture.

🎯 Expert Advice: With experience at Tencent, Hike, and Airtel, Srinjoy offers fresh advice for new marketers on whether to go niche or take the broader path.

Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.

Together, they explore:

• Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success.
• Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people.
• Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s marketing landscape.

Whether you're a seasoned marketing maestro or just beginning your journey, this conversation is bursting with revelations that will ignite your creativity and elevate your marketing game to new heights. Don't miss out on the wisdom, the wit, and those all-important 'aha' moments!

Ever met a coder who transformed into one of the industry's most revered CMOs? Enter Debur S Balamurali.

In this riveting episode of The Great Indian Marketing Show, we unravel Bala's extraordinary odyssey from the world of tech to the heights of advertising and SaaS.

Tune in as we dive into:

• From Code to C-Suite: Bala’s incredible journey from tech roles to marketing leadership.
• Navigating India's Ad Jungle: A look inside the wild, dynamic world of Indian advertising.
• Lessons from a Unique Career: Key insights and wisdom gleaned from Bala’s unconventional path.

Get ready for a masterclass in career evolution, industry insights, and the art of staying ahead of the curve.

Discover the magic behind B2B brand marketing with none other than Praval Singh, VP of Marketing at Zoho, as we uncover what truly puts the 'Oho' in Zoho. Aadil Bandukwala dives deep into Praval's inspiring journey from agency founder to tech marketing maestro.

In this episode, we explore:

• Mastering B2B Branding: Praval’s strategies for building a brand that resonates.
• GTM Secrets: Proven strategies for launching tech products with impact.
• Social Media Savvy: How to harness the power of social media for business success.
• AI's Marketing Revolution: Insights into how AI is transforming the marketing landscape.

Gain priceless wisdom on building a founder brand and steering through the ever-changing world of B2B marketing. This episode is a treasure trove of insights for anyone looking to elevate their marketing game.

Aadil dives into a compelling conversation with Kaustubh Chandra, CMO at Airtel Business, as he reveals the secrets behind driving growth, boosting revenue, and fostering a fearless company culture. KC takes us through the intricacies of B2B marketing strategies across enterprise, mid-market, and SMB segments, and shares his insights on seamlessly blending AI with human expertise for powerful gtm motions across markets, industry verticals and product lines.

This episode features Karen Holland - Vice President Marketing, Asia Pacific & Japan at Dell. In this role, Karen is responsible for building Dell’s brand, thought leadership, and value proposition across the region and supporting business growth. She leads APJ marketing strategy, demand generation, direct and channel marketing, digital and social marketing innovations and drives Dell Technologies’ customer targeting and engagement strategies to grow the company’s customer base and create high-quality customer experiences. Join us as we chat all things advertising, communications, and marketing with a seasoned global marketer and executive with over 30 years of experience. 

With more than 20 years of experience in the hospitality industry within the Asia Pacific, Nilesh is an accomplished hospitality executive. Nilesh over the years has had career stints with The Oberoi Group in India, The Ritz Carlton in Indonesia, and St. Regis in Singapore and Malaysia. Nilesh is currently General Manager of the recently launched Le Meridien, Maldives Resort & Spa - a 360-degree canvas inspired by the formation of the Atolls, fringing reefs, and marine life. On this podcast, Nilesh talks to us about how the resort is an eco-conscious haven abundant with verdant flora and fauna and gives us the backstory around how he was brought in for the task force to launch Le Meridien Resort & Spa, Maldives right in the midst of the pandemic. Nilesh also talks to us about their GTM play, how he's leveraging the world-class Marriott Bonvoy program to usher in a very specific demographic of guests, and his hiring philosophy. 

If you have ever hired, led, or been part of a marketing team — you already know that one of the most impactful roles in an organization — and yet one of the toughest to hire — is product marketing.

But how does one hire truly exceptional product marketers? How should you structure the role? And how do you measure their impact? To answer all this and more —we are thrilled to be joined by Wendy Lu — Product Marketing Leader at Sense, the AI-driven Talent Engagement and Automation Platform backed by Accel and Google Ventures.

Prior to joining Sense, Wendy led product marketing for four years at the personal finance company SoFi, which IPO'd early this year at a valuation of US $ 9 Billion.

Leandro Perez is VP and CMO of APAC at Salesforce, where he leads marketing end-to-end for the region, including Australia, Vietnam, Philippines, New Zealand, Singapore, India, and Greater China. Prior to this role, Leandro drove global corporate messaging for the company and partnered closely with CEO Marc Benioff to drive content and messaging for Salesforce's internal events. Leandro joins us on this episode to discuss his journey, the challenges in leading a multi-country team, and the latest innovations at Salesforce marketing.

Sai Ganesh is Brand Marketing Leader at Dunzo, India's leading hyperlocal delivery service provider. Founded in 2014, Dunzo started off as a small WhatsApp group and gained so much popularity that it rapidly scaled into a full-fledged business. In January 2021 Dunzo raised $40 Million from existing investors including Google, Lightbox, Evolvence, and others, after seeing a massive surge in usage during the COVID-19 pandemic. Sai joins us on this episode to reveal how Dunzo has captured the Indian millennial's attention with its unrivalled marketing and brand.

Anshuman Kumar is the Director of Global Brand and Corporate Communications at Intuit, and previously Global Head of Employee Engagement at HCL Technologies. A believer in collective storytelling, Anshuman led the charge to help establish Intuit as an employer of choice by empowering employees to evangelize and amplify Intuit’s culture. This unique employee-powered transformation helped Intuit rank as the #1 Best Company to Work For by the Great Place to Work Institute in India and is featured as a case study in organizational transformation by Harvard Business Review.

Angad Soni is the Founder and CEO of Sepoy Beverages, India's leading and award-winning premium mixers company. The rise of premium spirits and cocktail mixers is one of the hottest alcohol trends in years creating a new culture of mixology and a surge in worldwide sales. Angad joins us on this episode to talk about his motivation for starting Sepoy and Co, the story behind its unique name and branding, and the key drivers of its go-to-market success.

Nischal Shetty is the Founder and CEO of WazirX, India's largest cryptocurrency exchange. Founded in 2018, the company capitalized on the rising tide of retail traders investing in cryptocurrencies to power its growth. WazirX today boasts over 6.5 million users across its platform. Nischal joins us on this episode to talk about his journey and the secret behind WazirX's meteoric community-driven growth.

Nidhi Hola is Director of Integrated Marketing at Microsoft, and was previously Senior Director of Marketing at GoDaddy. With over 21 years of experience in strategy and marketing, Nidhi brings a solid combination of creative and analytical capabilities, including helping companies build market entry and customer acquisition strategies, test new growth models, and brand & product positioning.

In this episode, we converse with Arvinder Gujral - Managing Director Southeast Asia at Twitter. Arvinder is responsible for growing Twitter’s business across Southeast Asia. His responsibilities include strategic leadership and business planning, executive engagement with customers and partners, business development, and cross-functional alignment to build up Twitter’s presence and revenue. Aadil and Arvinder start this podcast by talking about one of their common passions - cricket and India's historic win at The Gabba. The conversation then flows into Arvinder's career journey, his epic wins at Infosys two decades back, how he scaled product marketing at Geodesic - India's first true mobile app startup listed on the Indian stock exchange, his approach for marketing and sales at Twitter today purely from a Demand, Brand and PR standpoint and more. Tune in! 

Harish Narayanan is CMO of Myntra, and previously, Head of B2B Marketing for Youtube APAC. At Myntra, Harish leads charge across brand, digital, category, content and loyalty programs, and is responsible for enabling external fashion brands leverage Myntra's platform to grow their businesses. In this episode, Harish talks to us about the role of marketing at Myntra, the key drivers of their extraordinary growth, and what he looks for in his marketing leaders.

Sid Shakdher is Chief Marketing Officer and Executive Vice President of Disney + Hotstar and previously was Head of Marketing at Amazon India for the Home / Hardlines category. At Disney + Hotstar, Sid leads consumer business where he drives business strategy, consumer acquisition and lifecycle growth, product and content strategy and more. In this episode, Sid walks us through how Disney + Hotstar’s marketing engine is designed to deliver user growth and offers us a fascinating view into how data and technology drive decision-making at the company.

Andy Raskin helps CEOs align their teams around a strategic narrative. His clients include CEOs at dozens of companies backed by top venture firms including Andreessen Horowitz, Sequoia Capital and GV. Andy's 2016 post titled The Greatest Sales Deck I’ve Ever Seen has nearly 3 million views and has been embraced worldwide as a foundational framework for company and product positioning.

Sunil Suresh is Chief Marketing Officer of MakeMyTrip Group and previously was Chief Marketing and Strategy Officer at Capillary Technologies. At MMT Group, Sunil leads a 100+ member team, cutting across brand, media, content and creative, performance marketing, mobile marketing and more. In this episode, Sunil gives us a deep-dive into how his team is structured to drive MMT’s top-line growth and customer loyalty, and what he looks for in his marketing leaders.

Aditi Chauhan is Director of Marketing at NI (formerly, National Instruments), where she leads a global team of marketers, overseeing field, campaign and channel-marketing efforts for the NI brand. In this episode, Aditi gives us a breakdown of the company’s latest rebranding, launched bang in the middle of a pandemic, and walks us through what she learnt in leading GTM efforts across diverse markets in Asia and Europe.

Jessie Paul is a marketing strategist and CEO of Paul Writer, a marketing advisory firm, and previously CMO of Wipro Technologies. In this episode, Jessie reveals her framework for how brands should pick causes; secrets to a great CEO-CMO equation, and outlines how marketing should be held accountable.

Rajdeepak Das is the Chief Creative Officer of Leo Burnett - South Asia and previously Executive Creative Director of BBDO India. Rajdeepak is the creative force behind several iconic campaigns of this decade, including Amazon's 'Aur Dekho', Bajaj V and 'Roads that Honk' for HP Lubricants.

Sujit Janardanan is the Head of Marketing for Google Cloud's India business and previously VP Global Marketing and Communications of Aranca, and prior to that was part of the initial team that led growth for AWS's India business. In this episode, Sujit talks to us about his role at Google, the key drivers of their extraordinarily successful partner-marketing model, and what he looks for in his marketing leaders.

Unny Radhakrishan is the CEO of Digitas India, a global marketing communications and technology brand from the Publicis Group. He was previously Chief Digital Officer at Maxus (now Wavemaker), where he built Maxus as the first media agency in the GroupM system to have integrated capabilities in Digital Media, Creative, Social, Technology and R&D. 

We talk to him about the advent of digital media, humanizing brand experience, bringing authenticity into brand voice,  what's the ideal customer - marketing agency partnership like, campaigns like 'Propah Lady' with Puma and Tinder's Swipe Night. Join us for a fun conversation with Unny - who calls himself the Skeptic Marketer.