Explorez tous les épisodes du podcast The Great Friends Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| 067: Henry Neely | Essential Financial Metrics for Med Spa Owners | 25 Sep 2024 | 00:56:39 | |
In the latest episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, sits down with Henry Neely, CFO of Alpha, to dive deep into the financial side of the med spa industry. Henry shares his experiences as a CFO, including his journey from accounts receivable analyst to leading the finance departments of major companies. They discuss essential financial metrics, the role of a CFO in guiding strategy, and the importance of building a strong team. Tune in to hear insights on leadership, financial best practices, and how to create lasting impact in the aesthetics world.
https://www.linkedin.com/in/henry-neely-1547b859/
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| 066: Aesthetic Next 6.0 SUPERPOD | 18 Sep 2024 | 00:34:24 | |
In this special superpod episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, shares live conversations recorded at Aesthetic Next 6.0. This episode features three engaging interviews, starting with Waseem Garbia and Erika Barry—two dynamic personalities who share insights into injection techniques and balancing clinical expertise with a strong online presence. Next, John sits down with Sara Browning and Chelsea Speer, co-founders of Aesthetic Collective, who discuss their journey from full-time jobs to building their own med spa. Finally, John talks with Marcus Curtis from Aesthetic Record about leadership, business growth, and the evolving aesthetics industry. Tune in for a jam-packed episode full of inspiring stories, practical advice, and exciting takeaways from top industry professionals.
https://www.instagram.com/injectorbunny/
FOLLOW WASEEM GARBIA: https://www.instagram.com/unfilteredinjector/
FOLLOW AESTHETIC COLLECTIVE: https://www.instagram.com/aesthetic.collective.tx/
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| 057: Aaron Purkeypile | The EOS Blueprint Part II: Transform Your Workflow with Strategic Goal-Setting | 12 Jun 2024 | 00:45:26 | |
In this enlightening episode of the Great Friends Podcast, host John Wheeler continues his conversation with Aaron Purkeypile, a seasoned EOS implementer, in part two of their discussion. Aaron dives deep into the practical tools of the Entrepreneurial Operating System (EOS), including the Kolbe assessment and the significance of "rocks" or key goals that businesses must focus on within 90-day sprints to achieve their long-term objectives. He explains the Vision Traction Organizer (VTO), a strategic tool that helps companies define their core values, focus, and long-term targets. The episode also covers the Level 10 meetings, essential weekly sessions designed to ensure teams are aligned, accountable, and progressing towards their goals. Aaron emphasizes the importance of well-documented processes that enable consistent customer experiences and efficient operations.
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| 056: Aaron Purkeypile | The EOS Blueprint Part I: Aligning Vision and Values | 05 Jun 2024 | 00:42:17 | |
In this first episode of a two-part series on "The Great Friends Podcast," host John Wheeler welcomes Aaron Purkeypile, visionary CEO at AMPT and certified EOS Implementer. Aaron delves into the Entrepreneurial Operating System® (EOS), a framework designed to streamline organizational efficiency and growth. He distinguishes between 'Visionaries' who provide high-level ideas and 'Integrators' who manage day-to-day operations, ensuring ideas become actionable strategies. Key takeaways include the importance of aligning team members with core company values, utilizing the 'GWC' method (Get it, Want it, Capacity to do it) for hiring and team management. This episode offers insights into building a frustration-free, intentional culture that aligns with core values and drives business growth.
FOLLOW JOHN WHEELER:
https://www.linkedin.com/in/aaronpurkeypile/
FOLLOW EOS WORLDWIDE: https://www.linkedin.com/company/eos-worldwide-llc/
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| 055: Kelly Pennington | Mastering Med Spa Operations and Growth Strategies | 22 May 2024 | 00:53:45 | |
In this engaging episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Kelly Pennington, a revered consultant in the aesthetics industry. Formerly with Galderma, Kelly has transitioned to a pivotal role in operations consulting, where she aids practices and companies in refining their internal strategies. The discussion reveals Kelly's journey from sales to consultancy, her insights on maximizing relationships with sales representatives, and the strategic impact of operational efficiency. Listeners will gain a deep understanding of how tailored solutions can propel medical practices to new heights. Kelly also shares her experiences with Novastique and the importance of data-driven decision-making in medical aesthetics, making this episode a valuable resource for industry professionals.
https://www.linkedin.com/in/kelly-pennington/
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| 054: Gary Price | How to Operate at the Highest Level | 15 May 2024 | 01:11:17 | |
In this inspiring episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with the COO, Gary Price, a veteran executive with a rich background in corporate leadership. With stints as COO at Love's Travel Stops and CEO of Corner Bakery, Gary brings a wealth of experience to his role at Alpha Aesthetics Partners. This episode dives deep into the essentials of operating at the highest level in any business, especially in the med spa industry. Gary shares his daily rituals for peak efficiency, the importance of understanding the rules of the game to truly excel, and the dynamic relationship between a COO and CEO. Whether you're leading a small team or at the helm of a large organization, Gary's insights on leadership and operational excellence are invaluable. Tune in to learn from one of the most accomplished operators in the business on how to enhance your professional and personal life.
FOLLOW JOHN WHEELER:
https://www.linkedin.com/in/gary-price-2844019/ FULL FOCUS PLANNER: | |||
| 053: Jake Laban | Strategic Leadership for Thriving Med Spas | 08 May 2024 | 01:02:53 | |
Dive into a dynamic episode of the "Great Friends Podcast" with John Wheeler and his long-time friend, Jake Laban, President and Board Chair of Skin by Lovely Aesthetics, Inc. John and Jake explore the delicate balance of work, rest, and family life, especially when navigating a business intertwined with personal relationships. They delve into Jake's strategic approach to maintaining a healthy work-life equilibrium, despite the controlled chaos of running a multi-location med spa chain. This episode not only illuminates Jake's personal philosophy on balancing his professional and family life but also ventures into practical aspects of managing a successful business, emphasizing the importance of employee empowerment and ownership. Packed with insights from two industry veterans, this discussion is a treasure trove for anyone looking to deepen their understanding of leadership and business management in the competitive world of aesthetics.
FOLLOW JOHN WHEELER:
FOLLOW JAKE LABAN: https://www.linkedin.com/in/jakelaban/
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| 052: John Wheeler | Unlocking Generational Wealth: The Art of Selling Your Medical Spa, AmSpa 2024 | 01 May 2024 | 00:45:39 | |
The latest episode of The Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, features a live recording from the Medical Spa Show 2024, presented by AmSpa. Titled "Unlocking Generational Wealth: The Art of Selling Your Medical Spa," this episode provides valuable insights into the current landscape of the aesthetics industry. Wheeler’s talk delves into the essentials of partnering, including how to find the right partner, when to sell, and how to scale a medical spa business effectively. The episode also discusses the ongoing paradigm shift in the aesthetics industry, offering strategies to adapt and thrive. Listeners will learn key factors to consider when choosing a partner, as well as what questions to ask potential partners to ensure a successful collaboration. This episode is a must-listen for those seeking to understand and navigate the evolving market of medical aesthetics, offering practical advice and strategies for success.
FOLLOW JOHN WHEELER:
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| 051: Bill Carpou | The Future of Tech in Aesthetics | 24 Apr 2024 | 00:56:02 | |
Tune in to the latest episode of The Great Friends Podcast, where host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Bill Carpou, CEO of Octane and the visionary behind Visionary Ventures. Known for his deep involvement in the intersection of aesthetics and technology, Bill shares insights into the innovative aesthetic tech landscape. This episode is a treasure trove for anyone interested in the future of AI, before and after photography, and the broader tech advancements in aesthetics. Discover the latest trends and opportunities from one of the industry's leading experts. Whether you're a tech company founder in aesthetics or just curious about the technological future of the field, you won't want to miss this insightful discussion with Bill Carpou. FOLLOW JOHN WHEELER:
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| 050: AmSpa 2024 SUPERPOD | 17 Apr 2024 | 00:47:29 | |
In this special episode of The Great Friends Podcast, John Wheeler brings you three captivating interviews straight from The Medical Spa Show hosted by AmSpa 2024. First up, Savannah and Mary Robb from Social Practice share their insights on marketing and managing social media for medical aesthetic practices. Then, longtime friends Tyler and Chunner from TouchMD dive deep into the evolution of before and after photography, discussing the integration of AI technology and the future of documentation in aesthetics. Wrapping up, Virgil Ochoa of Dykema offers expert advice on the legal intricacies of selling your practice. Don't miss this episode packed with industry expertise and valuable takeaways! FOLLOW JOHN WHEELER:
FOLLOW TOUCHMD:
FOLLOW DYKEMA:
https://www.linkedin.com/company/dykema-gossett-pllc/
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| 049: Cody Williams | A Masterclass in Negotiation | 03 Apr 2024 | 01:10:26 | |
Dive into the art of negotiation with Cody Williams on this enlightening episode of The Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners. Cody, a Sacramento-based realtor, investor, pastor, and investment coach, is not just an expert in multiple fields but stands out as one of the finest negotiators John has ever encountered. Sharing a unique perspective, Cody reveals that true negotiation isn't about ego or dominance but finding mutually beneficial outcomes. This episode unpacks Cody's successful strategies across various negotiations, from real estate to medical equipment, emphasizing the importance of ego removal for optimal decision-making. Listeners will also gain valuable insights into effective networking and creating lasting value in professional engagements. Join John and Cody for a masterclass in negotiation and networking, and learn to approach your next deal with a fresh, constructive mindset.
https://www.instagram.com/cody.d.williams/
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| 048: Mary Beth Hagen | Secrets to Hiring the Right Aesthetic Injectors | 27 Mar 2024 | 01:00:14 | |
In the latest compelling episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are treated to an insightful conversation with the distinguished Mary Beth Hagen, founder and CEO of Titan Aesthetic Recruiting. With a profound background in medical aesthetics, beginning in 2005 with Medicis and Allergan, Mary Beth brings a wealth of knowledge in sales, management, and injector training. This episode delves into the nuances of aesthetic medicine, highlighting Mary Beth's journey from her impactful moments at the Medical College of Wisconsin to leading Titan Aesthetic Recruiting. The discussion covers the critical aspects of understanding the diversity of 29 fillers, tailored to specific tissue needs, and shares invaluable advice on interviewing techniques, building an elite team of injectors, and the importance of training standards. Mary Beth's passion for healing and enhancing patient self-image shines through, making this episode a must-listen for anyone in the aesthetics field or interested in the transformative power of aesthetic medicine.
FOLLOW JOHN WHEELER:
https://www.linkedin.com/in/mary-beth-hagen-79458b9/
https://www.titanaesthetic.com/
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| 065: Dr. Amanda Holden | Introducing Holding Time Back Podcast | 11 Sep 2024 | 00:29:00 | |
In the latest episode of "The Great Friends Podcast," host John Wheeler sits down with Dr. Amanda Holden, founding partner at Alpha Aesthetics Partners and the host of the newest addition to the Alpha Podcast Network, "Holding Time Back." Amanda discusses her journey in aesthetics and the exciting launch of her podcast, where she interviews industry leaders who have made significant strides in helping people “hold time back.” They dive into the importance of providing exceptional patient care, educating clients, and offering treatments that truly make an impact. Amanda shares her insights on balancing business, innovation, and passion, along with her plans for "Holding Time Back." Tune in for a conversation packed with pearls of wisdom on both clinical and business success in aesthetics!
https://www.instagram.com/holdentimelessbeautymedspa/
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| 047: Ali Alden | How to Craft a Brand that People Resonate With | 20 Mar 2024 | 00:55:20 | |
In this enlightening episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are treated to a deep dive into the world of StoryBrand with Ali Alden, a StoryBrand Certified Guide. Ali's unparalleled expertise in niche strategy and messaging helps businesses connect profoundly with their audience. The conversation explores the comprehensive aspects of StoryBrand, offering valuable insights for medical spas and organizations looking to refine their marketing strategies. With a history of collaboration, John and Ali share their journey from implementing StoryBrand at Esthetics Center to Ali's current role in helping brands clarify their message as CEO and founder of Ali Alden LLC. This episode promises to be an invaluable resource for anyone looking to elevate their brand messaging and resonate more deeply with their target audience.
FOLLOW JOHN WHEELER:
https://www.linkedin.com/in/alialden/
https://www.instagram.com/alialdencoach/
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| 046: John Wheeler | Three Paradigm Shifts for Every Marketer, AMWC 2024 | 13 Mar 2024 | 00:18:15 | |
In a unique episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, takes listeners through a thought-provoking talk from the AMWC 2024 Conference in Miami. Titled "Three Paradigm Shifts for Every Marketer," Wheeler explores the foundational shifts marketers in the medical aesthetics industry must embrace to excel. Diverging from his typically technical discussions, he focuses on the crucial change from traditional thinking to innovative approaches in marketing. From highlighting the transition to value-driven digital marketing to advocating for authentic content creation and the importance of prolific presence in the digital world, Wheeler's insights offer a roadmap for marketers aiming to adapt and thrive in the evolving aesthetics landscape. This episode promises to be an invaluable resource for professionals seeking to navigate the changing currents of marketing in medical aesthetics.
FOLLOW JOHN WHEELER:
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| 045: Lorenzo Neal | Lessons in Life, Leadership, and Mental Toughness from a 17-year NFL Veteran | 06 Mar 2024 | 01:00:17 | |
In this compelling episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, welcomes Lorenzo Neal, an NFL legend with a 17-year illustrious career. Beyond his reputation as one of the greatest fullbacks, Neal's journey from the fields to a successful post-retirement career encapsulates lessons in leadership, resilience, and the power of influence. With stints at teams like the New Orleans Saints, New York Jets, and notably, the San Diego Chargers, his experience offers a rich backdrop for discussions on dedication, hard work, and the importance of family and upbringing in shaping one's work ethic. As they explore Neal's transition into the business world, including his role with Revenus Versa and founding Turf Medix, listeners will find inspiration in his insights on life, leadership, and mental toughness. This episode is not just for football fans but for anyone looking to learn from a veteran who's navigated the highs and lows of professional sports and business with grace and grit.
FOLLOW JOHN WHEELER:
https://www.instagram.com/lorenzoneal41/
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| 044: Brian Colao | Choosing the Right Partner Entering the Next Era of Aesthetics | 28 Feb 2024 | 00:57:13 | |
In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, engages with the esteemed Brian Colao, Member & Director of the Dental Service Organizations Industry Group at Dykema, with almost 30 years of experience within his field. With unparalleled expertise, Colao delves into the evolving landscape of the medical aesthetic and dental sectors, offering a deep dive into the world of MSO/DSO organizations, private equity, and the intricacies of selling medical practices. The discussion highlights the importance of discipline, culture, and partnership in navigating successful transactions. Colao, a lawyer with extensive experience leading Dykema's efforts in the healthcare legal domain, shares valuable insights on identifying ideal partners, the legal considerations in selling a practice, and adapting to shifts in the private equity climate. This episode is a must-listen for med spa owners, injectors, surgeons, and anyone interested in the business side of medical aesthetics, offering actionable advice and a glimpse into the future of the industry.
FOLLOW JOHN WHEELER:
https://www.linkedin.com/company/dykema-gossett-pllc/
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| 043: Caige Moore & Brandon Pearson | How to Zag When Everyone Else is Zigging in Marketing | 21 Feb 2024 | 00:48:13 | |
In this engaging episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with med spa industry moguls Caige Moore and Brandon Pearson from Studio III Marketing. As President and Chief Business Development Officer, respectively, Caige and Brandon share invaluable insights into cultivating a standout med spa culture, creating compelling websites, and strategically hiring to build a successful business. Their discussion, rich with anecdotes from various med spa shows and underscored by their dynamic, larger-than-life personalities, makes for both an informative and entertaining listen. This episode is a treasure trove for med spa business owners seeking to enhance their operations, attract and retain top talent, and carve out a competitive edge in the industry. Tune in for a masterclass in med spa marketing and culture-building with two of the industry's most knowledgeable and engaging figures.
FOLLOW JOHN WHEELER:
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
FOLLOW CAIGE MOORE, BRANDON PEARSON, & STUDIO III MARKETING:
https://www.linkedin.com/in/caige-moore-b2400370/
https://www.linkedin.com/in/brandon-pearson-227744146/
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| 042: Keimun Slaughter, MD | A Masterclass in Hair Restoration | 14 Feb 2024 | 01:17:12 | |
Join us on "The Great Friends Podcast" as host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Dr. Keimun Slaughter, a renowned facial plastic surgeon from the Williams Center in Albany, New York. This episode offers a comprehensive dive into the world of hair restoration, showcasing Dr. Slaughter's extensive educational journey through prestigious institutions and his expertise in cutting-edge techniques like FUE versus strip methods. Beyond the science of aesthetics, the conversation spans topics such as work-life balance and the significance of race within the aesthetics industry. Dr. Slaughter's approachable nature and profound insights make this not just a masterclass on hair but also a reflection on the deeper aspects of practicing aesthetics today. Whether you're a medical professional interested in hair restoration or seeking inspiration from leaders in aesthetics, this episode with Dr. Slaughter is an enriching listen.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.linkedin.com/in/kslaughter/
https://www.instagram.com/dr.keimunslaughter/
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| 041: Josh Swearingen | Three Key Traits to Look for When Choosing a Partner | 07 Feb 2024 | 00:50:08 | |
In this engaging episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, dives into the burgeoning world of mergers and acquisitions within the med spa industry with guest Josh Swearingen from Tusk. As a seasoned private equity advisor, Josh brings his extensive experience in guiding transactions and due diligence from various healthcare sectors, now turning his expertise towards med spas. The discussion offers invaluable insights into what's unfolding in med spa M&A, the characteristics of ideal sellers and buyers, and the future of private equity in healthcare. With over 20 years in healthcare, leading sales and operations, Josh's expertise is a treasure trove for anyone interested in the dynamics of successful mergers and acquisitions in the med spa sector. Tune in for a comprehensive look at the future of med spas through the lens of mergers, acquisitions, and private equity with one of the industry's leading experts. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.linkedin.com/in/joshuaswearingen/
https://www.instagram.com/slaz077/
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| 040: Jason Johnson | Rethinking Before & After Photography | 31 Jan 2024 | 00:38:56 | |
In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, engages in a thought-provoking conversation with Jason Johnson, a master photographer and the visionary CEO of Simple Studios. Johnson addresses a critical yet often neglected issue in the medical aesthetics industry: the challenges of before-and-after photography. He introduces his innovative solution, Simple Studios, which offers a seamless, high-tech approach to capturing transformative aesthetic treatments. Wheeler and Johnson discuss the importance of accurately showcasing treatment results and the impact it has on attracting and retaining clients. This episode promises to be a concise and actionable exploration of how Simple Studios is revolutionizing before-and-after photography in aesthetics, providing practitioners with the tools to professionally present their work and enhance their practice's visual appeal.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.simplestudios.pro/
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| 039: Sassy & Alexis | Aesthetics Meets Pop Culture | 24 Jan 2024 | 00:36:51 | |
In this captivating episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, proudly announces the launch of the Alpha Podcast Network's newest addition, the "Beauty Filter Podcast." Hosted by the dynamic duo of Alexis and Sassy from Esthetics Center, the founding partner of Alpha, this podcast is a blend of aesthetics expertise and pop culture savvy. Alexis, a manager at Esthetics Center and Bravo enthusiast, brings her extensive industry and leadership experience, while Sassy, known for her versatility in various roles including sales and as a surgical assistant, offers a wealth of knowledge with her signature humor. In this episode, they delve into discussions about Taylor Swift and create a "Mount Rushmore" of the best celebrity aesthetic work. They also tackle misleading beauty claims made by celebrities and the unrealistic expectations they create. "Beauty Filter" promises to be an ear candy for listeners, demystifying pop culture and aesthetics with honesty and flair.
FOLLOW BEAUTY FILTER: https://www.instagram.com/beautyfilterpodcast/
https://www.tiktok.com/@beautyfilterpodcast?_t=8jJ1yyXVQEx&_r=1
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
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| 038: Audrey Neff | Your Guide to 2024's Essential Aesthetic Conferences | 17 Jan 2024 | 00:58:57 | |
In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, welcomes back Audrey Neff, the dynamic Director of Marketing at PatientNow, and an experienced international speaker, peer-reviewed author, and host of the True to Form Podcast. As the first returning guest of the show, Neff offers her extensive knowledge on the most important conferences and events in the aesthetics industry for 2024. The episode serves as a comprehensive guide for professionals looking to navigate the year's events, highlighting which conferences are essential for networking, learning, and industry insights. Listeners will gain valuable information on where to find key influencers, including Audrey herself, John Wheeler, and members of the Alpha Podcast Network. Whether you're planning to expand your professional network, stay abreast of industry trends, or seek business growth opportunities, this episode provides a strategic roadmap for making the most of 2024's aesthetics events and conferences.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
FOLLOW AUDREY NEFF:
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| 064: Annie Robertson Hockey | How to Lead, Scale, and Succeed in Aesthetics | 28 Aug 2024 | 00:50:11 | |
In the latest episode of the Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, Annie Robertson Hockey, President & Head of Consulting at SkyTale and Co-Founder & Director at Column National Association, joins the conversation. Annie shares her unique journey from fintech to medical aesthetics, shedding light on the surprising parallels and the invaluable lessons she's learned along the way. The discussion dives into the intricacies of leadership, the importance of data-driven decision-making, and the challenges of scaling a business without losing sight of its core values. Annie also offers insights into effective team management, the role of authenticity in marketing, and how to build a sustainable practice by focusing on what truly matters. This episode is a must-listen for anyone looking to navigate the complexities of business growth in the ever-evolving medical aesthetics industry.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.linkedin.com/in/annierobertson1/
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| 037: Tedd Van Gorden | Navigating Tomorrow's M&A Landscape in Aesthetics | 10 Jan 2024 | 01:10:47 | |
In this enlightening episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Tedd Van Gorden, a seasoned expert in mergers and acquisitions (M&A) in the aesthetics industry. Currently at Skytale, a specialized broker and investment banking firm, and with a background in corporate finance at Ziegler, Van Gorden brings deep insights into the M&A landscape. The discussion centers on the current state and future of M&A within medical aesthetics, offering valuable perspectives on preparing for transactions, market trends, and reasons behind deal failures. Van Gorden provides a comprehensive analysis of the industry's growth trajectory, noting its resilience amidst macroeconomic challenges. The episode is a must-listen for anyone in the aesthetics field, offering a clear understanding of M&A processes, industry consolidation trends, and the significant role of private equity. Join Wheeler and Van Gorden for a deep dive into the business dynamics shaping the future of medical aesthetics.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
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| 036: John Wheeler | Looking Forward at 2024 | 03 Jan 2024 | 00:17:37 | |
In this forward-looking episode of "The Great Friends Podcast," host Kevin Balzer, VP of Brand Strategy at Alpha Aesthetics Partners, turns the tables to interview John Wheeler, CEO of Alpha Aesthetics Partners, about the upcoming year, 2024. Diving into the realm of goal setting and strategic planning, John shares his unique approach to evaluating the past year and setting a vision for the future. The conversation delves into the importance of short-term, 90-day goal setting while maintaining a long-term perspective, as John outlines ambitious plans for Alpha, including expanding resources, launching the Alpha Academy, and hosting major events. The episode also introduces the Alpha Podcast Network and its newest addition, "The Beauty Filter," reflecting Alpha's commitment to merging celebrity culture with aesthetics. This episode is a blend of introspection and foresight, offering listeners an inside look at the strategic thinking and visionary leadership shaping Alpha's journey in 2024.
FOLLOW ALPHA AESTHETICS PARTNERS:
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| 035: John Wheeler | Reflecting on Alpha's Year One: 2023 | 27 Dec 2023 | 00:10:53 | |
In this unique episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, steps into the interviewee's seat as Kevin Balzer, VP of Brand Strategy at Alpha, takes over hosting duties. They reflect on the pivotal year of 2023, celebrating the first anniversary of both Alpha Aesthetics Partners and the podcast. John opens up about his journey from a local med spa operator to leading a private equity-backed company and the exhilarating experience of partnering with industry luminaries. The episode offers an inside look at the making of a successful podcast network, the challenges and triumphs of Alpha's inaugural year, and the significance of building strong professional relationships. Listeners will get a rare glimpse into John's personal growth, his approach to podcasting, and his vision for the future. This episode is a must-listen for anyone interested in business leadership, the aesthetics industry, and the art of transforming conversations into meaningful connections.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
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| 034: Edwin Williams III, MD, FACS | Building More Than a Practice: Leaving a Legacy | 20 Dec 2023 | 00:43:33 | |
In this engaging episode of "The Great Friends Podcast," host John Wheeler welcomes Alpha Aesthetics Partners' newest member, Dr. Edwin Williams III, a revered figure in facial plastic surgery. With a practice dating back to 1992, Dr. Williams, former president of the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), brings unparalleled expertise and insight. The conversation provides an in-depth look into the world of facial plastic surgery, breaking down complex procedures and strategies in an accessible manner. Listeners will gain valuable insights into the nuances of building and sustaining a successful medical practice, the importance of mentorship, and the art of balancing clinical skill with business savvy. Dr. Williams' wisdom and experience in medical aesthetics are not just enlightening for those in the field but also for anyone interested in the intersection of healthcare and business leadership. This episode is a must-listen for insights from one of the industry's most respected figures.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
FOLLOW JOHN WHEELER:
FOLLOW ED WILLIAMS III, MD, FACS:
https://www.instagram.com/edwin.williams.md/
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| 033: Kay Durairaj, MD, FACS | Unveiling the Future of Medical Aesthetics: Are You Prepared for What’s Next? | 13 Dec 2023 | 00:53:07 | |
Join John Wheeler on "The Great Friends Podcast" for an enlightening episode with the renowned Dr. Kay Durairaj, MD, FACS, a distinguished facial plastic surgeon and an influential figure in the aesthetics industry. With a career spanning nearly 20 years, Dr. Kay brings her extensive expertise in aesthetics, beauty, and AI technology to this dynamic conversation. Known for her large Instagram following and as a key opinion leader for Galderma and Merz, she delves into the latest trends in aesthetic medicine, shares her experiences, and offers her unique perspective on the industry's future. The episode features intriguing discussions, including an interaction with Chrissy Teigen and insights into Dr. Kay’s marketing acumen and technological integration in aesthetics. This engaging session with Dr. Kay is not only an exploration of her impressive career but also a deep dive into the evolving world of aesthetic beauty, making it a must-listen for enthusiasts and professionals alike.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.linkedin.com/in/kaydurairaj/
https://www.instagram.com/beautybydrkay/
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| 032: Janelle Cordtz | The Burnout Epidemic: How Much Are You Writing Left-Handed? | 06 Dec 2023 | 00:53:49 | |
Join John Wheeler on "The Great Friends Podcast" as he sits down with Janelle Cordtz, the esteemed Director of Operations at Alpha Aesthetics Partners. With a rich history in medical spa operations, including over a decade at Skin Spirit, Janelle shares invaluable insights into the nuances of managing a successful med spa. This episode is a goldmine for professionals in the industry, covering crucial topics like the art of crafting effective patient surveys, developing a Net Promoter Score system, and innovatively gamifying KPIs to engage staff. Janelle also delves into the essential aspects of fostering a positive culture, tackling staff burnout, and effective leadership. Her expertise is not just theoretical but backed by years of practical experience, making this conversation a must-listen for anyone looking to enhance their operational skills in the medical spa sector. Tune in for an episode packed with actionable advice and deep industry knowledge. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
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| 031: Ashley Parker Angel | Lessons in Personal Growth and Success from an Entertainment Icon | 30 Nov 2023 | 01:24:50 | |
Dive into the captivating world of Ashley Parker Angel in this episode of "The Great Friends Podcast" with host John Wheeler. From his early days in Redding, California, to becoming a globally recognized member of O-Town, Ashley's journey is a tale of evolving artistry and resilience. In this insightful conversation, Ashley shares his experiences working with legendary songwriter Max Martin, revealing the creative mindset behind crafting chart-topping hits. Beyond music, the discussion also explores Ashley's impressive transition to Broadway, starring in shows like 'Wicked' and 'Hairspray', and his recent stint on "The Masked Singer". Listeners will gain unique perspectives on adapting to different entertainment facets and the importance of diet and exercise in Ashley's life. This episode is not just a glimpse into a star's life but a roadmap to versatility and success in the dynamic world of showbiz. Join in for an inspiring session filled with valuable lessons from Ashley's multifaceted career. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.instagram.com/ashley_parker_angel/
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| 030: Mitchell Outka, Kevin Balzer, & Katrina Cancél | How to Market Your Med Spa from Zero to 16 Million | 15 Nov 2023 | 00:50:00 | |
Join John Wheeler on "The Great Friends Podcast" for a special episode featuring the marketing maestros behind the success of Esthetics Center and Alpha Aesthetics Partners. Meet Kevin, the VP of Brand Strategy at Alpha, Mitchell, the Director of Digital Marketing, and Katrina, the Social Media Director at Esthetics Center, who impressively grew their Instagram to around 40,000 followers. Recorded live at John's house, this episode offers a unique glimpse into the collaborative dynamics and strategies that propelled Esthetics Center's growth. The team shares their marketing playbook, revealing the tools and tactics they use daily. John also discusses the exciting launch of a new podcast, "Med Spa Marketing Group Chat," promising to be a treasure trove of insights for anyone in the aesthetics marketing field. This episode is a must-listen for those seeking practical, experience-based advice on elevating their brand strategy and digital marketing in the competitive aesthetics industry.
CHECK OUT MED SPA MARKETING GROUP CHAT: https://podcasts.apple.com/us/podcast/med-spa-marketing-group-chat/id1715799118
RESOURCES: https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/in/wheelerjohn
https://www.linkedin.com/company/estheticscenter/
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| 029: Becky Johnson | Do You Know Your Team's Coffee Orders? | 09 Nov 2023 | 01:01:09 | |
In this inspiring episode of "The Great Friends Podcast," host John Wheeler engages with the dynamic Becky Johnson, Executive Pastor at Jesus Culture Sacramento and a masterful public speaker. Their conversation is a goldmine for anyone eager to refine their leadership and communication skills. Becky unravels the art of storytelling, the usefulness of improv in public speaking, and strategies for leading authentically. Listeners will learn how to connect with their teams on a personal level, the importance of understanding individual team members' preferences, and ways to conquer imposter syndrome. Whether you're looking to become a more compelling speaker or a more empathetic leader, this episode offers practical insights and heartfelt advice. Join John and Becky for a dialogue that's as informative as it is uplifting, providing tools for anyone ready to grow as a leader and communicator. YOU WILL LEARN:
LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW BECKY JOHNSON AND JESUS CULTURE SACRAMENTO: https://www.instagram.com/beckyfoxjohnson/ https://www.instagram.com/jcsacramento/ | |||
| 028: Erin Keyes | Peptides: The New Frontier in Health Optimization | 02 Nov 2023 | 01:04:31 | |
Dive into the revolutionary world of peptides with Erin Keyes, CEO and co-founder of Telegenixx, on this enlightening episode of The Great Friends Podcast. Host John Wheeler explores Erin's extensive knowledge on peptides, ranging from semaglutide to muscle-stimulating varieties, providing a comprehensive guide for those looking to integrate these powerful compounds into their practices. Erin, armed with an MPH and an MBA from Emory University, elegantly bridges the gap between science and business, delivering complex information in an accessible format. Listeners will gain insight into the science behind peptides, their various applications in health and aesthetics, and practical advice on their use. This episode promises to be an invaluable resource for practitioners eager to harness the transformative power of peptides in their services, presented by a leading expert in the field.
YOU WILL LEARN:
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.linkedin.com/company/alpha-aesthetics-partners/
https://www.instagram.com/johnwheeler.alpha
https://www.linkedin.com/company/telegenixx/
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| 063: Waseem Garbia | The Art of Injecting with Precision and Efficiency with @unfilteredinjector | 21 Aug 2024 | 00:49:34 | |
In the latest episode of the Great Friends Podcast, hosted by John Wheeler, the spotlight is on Waseem Garbia, the owner and founder of Dontage and the most recent partner of Alpha. Waseem, a seasoned PA-C from Virginia, transitioned from urgent care to aesthetics and quickly became a high-octane injector with a massive Instagram following as the Unfiltered Injector. In this engaging conversation, John and Waseem dive deep into the art of injecting with speed and precision, touching on Waseem's innovative Botox Day strategy, where he treats over 70 patients in one day. They also explore the importance of efficient consultations, how to build a brand in the aesthetics industry, and the power of unfiltered honesty in both social media and patient care. This episode is packed with valuable insights for med spa owners, injectors, and business leaders looking to enhance their practice.
https://www.linkedin.com/in/waseem-garbia-810803b0/
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| 027: Drew Fine | Being a Pacesetter in the Ever-Changing Aesthetics Industry | 30 Oct 2023 | 01:07:14 | |
In this enlightening episode of "The Great Friends Podcast," host John Wheeler sits down with the accomplished Drew Fine, CEO and founder of the Dfine Group. A seasoned expert with rich experiences at Galderma, Allergan, and the M&A sector, Drew brings invaluable insights into the industry dynamics. The duo dives deep, discussing hot trends, mergers and acquisitions, and even extracting leadership lessons from the world of college football. As they reminisce about Drew's illustrious journey—from his seven-year tenure at Galderma to serving on boards like Sentient Lasers and GetHairMD—listeners will gain a unique understanding of the intricacies of leadership and the ever-evolving nuances of the business landscape. Don't miss this engaging conversation, packed with firsthand knowledge and wisdom from one of the industry's most notable figures.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.instagram.com/drewfine24/
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| 026: Ian Book | The Art of Winning | 19 Oct 2023 | 00:54:46 | |
In the latest episode of "The Great Friends Podcast", host John Wheeler sits down with Ian Book, the all-time winningest quarterback in Notre Dame history. Their conversation dives deep into the mindset of champions, revealing that the path to consistent victory goes far beyond physical prowess. Book shares his insights on leading by example, emphasizing the importance of setting a gold standard for others to follow. They discuss the intricate blend of discipline, dedication, and determination that's vital to remain a consistent winner in any arena. As the conversation evolves, the role of feedback emerges as a critical tool in refining one's skills and strategies. But perhaps the most compelling takeaway is Book's mantra: "You either like it, you love it, or you live it." In this episode, listeners will discover that it's those who truly "live it" that achieve unparalleled greatness. Dive in to glean actionable wisdom from two leaders passionate about excellence. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.instagram.com/ian.book/
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| 025: Carly May | Leading with Authenticity | 12 Oct 2023 | 00:56:32 | |
Dive into the latest episode of "The Great Friends Podcast" where host John Wheeler, CEO of Alpha Aesthetics Partners, invites Carly May, CEO of Esthetics Center, for a candid discussion on leadership and organizational strategy. Recorded in-person, John and Carly share tangible insights from their time managing the Esthetics Center together, providing a rare glimpse into the practicalities of leading a successful business in the aesthetic industry. In this episode, listeners will extract valuable takeaways on leadership strategies, including how to lead with a carrot, not a stick, authentic leadership practices, circumventing division within a team, and communicating the ‘why’ behind decisions. Additionally, they unravel the philosophy of "disagree but commit" and discuss strategies they implemented to build a resilient culture and robust financial framework at Esthetics Center. Tune in for a straightforward, insightful conversation brimming with applicable advice for leaders and entrepreneurs alike.
FOLLOW CARLY MAY: https://www.linkedin.com/in/carly-may-38b823183/
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| 024: John Wheeler | Becoming a Thought Leader as a Non-Provider | 04 Oct 2023 | 00:14:26 | |
In this episode of The Great Friends Podcast, join John Wheeler, the CEO of Alpha Aesthetics Partners, as he revisits his enlightening talk from the Mac in August 2023. Wheeler delves deep into a lesser-discussed realm of the aesthetics industry: the rise of non-providers as thought leaders. Discover his journey from being an outlier to a renowned figure in the industry. Key takeaways include the power of LinkedIn for non-providers, the importance of crafting a strong, distinct opinion, and actionable steps to establish oneself in an industry dominated by surgical practitioners. Whether you're a provider or not, this episode offers golden insights into finding and amplifying your voice in the aesthetics world. Don't miss it!
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/in/wheelerjohn
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| 023: Rebekah Brannon | Building Trust and Maintaining Heart as You Grow | 27 Sep 2023 | 01:01:09 | |
Join us in this enlightening episode as we delve deep with Rebekah Brannon, a luminary in aesthetic medicine with her foundational roots at Skin Spirit, and later as the transformative COO at Esthetics Center. Now, as the Director of Strategic Growth for Alpha Aesthetics Partners, Rebekah's journey offers invaluable insights into building a thriving med spa and the nuances of optimizing operational efficiencies. With her candid admission, "The way I've done it isn't always the right way," Rebekah underscores the importance of perpetual learning and growth. A significant highlight of our discussion revolves around the art of building trust, a cornerstone for any successful venture. Discover strategies for forging unwavering trust with your team and clientele, the essence of passion in the workplace, and how to navigate the contrasting dynamics of literal and hyperbolic problem-solving. Dive in for a blend of professional wisdom and heartwarming camaraderie. https://www.partnerwithalpha.com/
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| 022: Christin Trujillo | Mastering Your Med Spa’s Financials | 21 Sep 2023 | 01:13:33 | |
In this enlightening episode of The Great Friends Podcast, host John Wheeler sits down with Christin Trujillo, a financial powerhouse and Partner at Maven, who specializes in guiding aesthetic, dental, and healthcare practices, as well as small businesses, towards financial success. With experience in consulting for Fortune companies and a lineage of four generations of small business owners, Christin provides invaluable insights into Profit & Loss statements, margins, and overhead costs. This episode is a must-listen for med spa owners and leaders, promising not just theories but actionable steps for understanding and improving your financial health. Learn how to identify "bloat" in your P&L, allocate budgets effectively, and get a clear roadmap for your practice's financial future. Off the clock, Christin is a dedicated mom who enjoys nature walks and brunch hunts. Tune in to gain from her unpretentious and relatable approach to financial management. https://www.partnerwithalpha.com/
https://www.linkedin.com/company/alpha-aesthetics-partners/
https://www.instagram.com/johnwheeler.alpha
https://www.linkedin.com/in/christinmlang/ https://www.instagram.com/christinlangtrujillo/
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| 021: Reginald Rice, MD, FACS | Where it all Began | 13 Sep 2023 | 00:48:33 | |
In this captivating episode, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Dr. Reginald Rice, MD, FACS, a double board-certified ENT and facial plastic surgeon with nearly three decades of experience in the esthetics industry. Dive deep into "where it all began" as the duo recounts the humble beginnings of Esthetics Center, their pioneering venture before launching Alpha Aesthetics Partners. As they weave their narrative, listeners gain insights into the trials, triumphs, and lessons learned from the inception of a business that set the stage for greater ventures. With a rich background like Dr. Rice's, spanning from Loma Linda medical school to witnessing the evolution of the industry pre-cosmetic Botox, this episode promises a blend of inspiration, industry expertise, and entrepreneurial wisdom. Join in and uncover the key takeaways from a story of collaboration, innovation, and unwavering dedication.
https://www.partnerwithalpha.com/
https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha
https://www.linkedin.com/in/reginald-rice-md-facs-44899929 https://www.linkedin.com/company/estheticscenter/ https://www.instagram.com/estheticscenter/
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| 020: John Rodriguez | The Power of Positive Reinforcement | 08 Sep 2023 | 00:55:56 | |
In the latest episode of The Great Friends Podcast, host John Wheeler welcomes John Rodriguez, an accomplished professional with a rich background. Formerly an executive pastor and the Chief Operating Officer for Joyce Meyer Ministries, Rodriguez has also served as a senior advisor to prominent US churches. With over 25 years of hands-on business experience, he's passionate about helping individuals realize their divine potential and assists medical aesthetic practices in sculpting the right team culture. Dive deep into insights on leadership and business growth in the aesthetics industry, underscored by the duo's shared ministry background. Key takeaways include understanding the lasting impact of positive affirmations, the importance of prioritizing encouragement over criticism, and the idea that the most effective leaders often possess the smallest egos. With anecdotes, wisdom, and a shared journey, this episode is a blend of personal growth principles and business acumen. https://www.partnerwithalpha.com/
https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
https://www.linkedin.com/in/wheelerjohn
https://www.linkedin.com/in/john-casta%C3%B1eda-rodriguez-6a39ab1b0 | |||
| 019: Mike Guelcher | What all Great Leaders Have in Common | 01 Sep 2023 | 00:46:48 | |
In this episode, John Wheeler sits down with Mike Guelcher, a seasoned corporate leader and managing partner at Prism Consulting Partners. With over 25 years of experience and key roles in two Fortune 500 companies, Mike brings a wealth of knowledge in practice culture, leadership and succession planning, and transition advising. The episode dives deep into the nuances of servant leadership and the importance of being fully present as a leader. Mike emphasizes that great leaders not only set the example but also possess the ability to be "present" in every interaction. From empowering teams to admitting mistakes, the conversation is a treasure trove of actionable insights. Whether you're an aspiring leader or a seasoned executive, you'll walk away with a comprehensive understanding of what makes a great leader truly exceptional. Don't miss this enlightening discussion.
https://www.instagram.com/johnwheeler.alpha
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| 018: John Wheeler | Culture as a Competitive Advantage | 25 Aug 2023 | 00:20:42 | |
In this episode of The Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, takes listeners into the heart of a topic he's profoundly passionate about: culture. Recorded live in San Diego at The MAC 2023, a gathering hosted by Randy Waldman, Wheeler shares his "life's message" on the importance of fostering a positive work culture. He emphasizes that leadership isn't just about business, but about bettering human lives. Drawing on his experiences, including his years as a pastor, Wheeler introduces listeners to his core values: humble, hungry, and honor. Using the compelling "thermometer vs. thermostat" metaphor, he urges everyone, regardless of their position, to be active participants in sculpting their organization's culture. Dive in to discover how a nurturing environment not only enhances productivity but profoundly impacts individual lives.
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| 062: Phil Sitter | Mastering Time Management and Flow State as a CEO or Business Owner | 07 Aug 2024 | 01:04:23 | |
In the latest episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Phil Sitter, the innovative CEO and founder of RepeatMD. Phil shares his entrepreneurial journey from managing King’s Biergarten to leading a revolutionary med spa software company. He discusses the importance of time management, inspired by Tony Robbins' rapid planning method, and emphasizes planning the year, quarters, and weeks in advance to balance life’s various categories. Phil also reveals his disciplined daily routines and how his father's influence shaped his success. Listeners will gain insights into effective time management, the importance of discipline in entrepreneurship, and the strategic pivot that led to RepeatMD’s rapid growth in the med spa industry. This episode is packed with valuable lessons for business leaders and entrepreneurs.
https://www.linkedin.com/in/philsitter/ https://www.instagram.com/philsitter/
EPISODE RESOURCES: OPAL APP: https://www.opal.so/ GRATITUDE JOURNAL: https://a.co/d/f008jwq TONY ROBBINS: GOAL SETTING WORKSHOP: https://core.tonyrobbins.com/goal-setting-workshop
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| 017: Jeff Tatarchuk | How Accepting "No" Can Change Your Life | 15 Aug 2023 | 00:54:53 | |
On this episode of The Great Friends Podcast, host John Wheeler sits down with the dynamic Jeff Tatarchuk, a true trailblazer in the business realm and one of his great friends of many years. Returning to their seminary days, filled with dreams and aspirations, John and Jeff walk down memory lane, sharing stories of their early entrepreneurial endeavors. Jeff, a co-founder of VM Excel and a notable figure in the crypto world, unveils the art of embracing rejection and the power of "no." Gain invaluable insights as he decodes networking secrets, even with high-profile personalities without prior research. Aspiring entrepreneurs will benefit from Jeff's strategies for launching successful ventures without any initial investment. From turning personal connections into business partnerships to harnessing marketing's three vital elements, this episode promises a treasure trove of knowledge. Tune in to be inspired, empowered, and to discover the essence of genuine professional camaraderie. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/
https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha
https://www.linkedin.com/in/jtatarchuk https://www.instagram.com/jeff.tatarchuk/
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| 016: Adam Larkin | Why Understanding Employee Driving Factors is Vital to Your Overall Success | 09 Aug 2023 | 01:04:36 | |
Join podcast host John Wheeler and Executive Advisor at Culture Index, Adam Larkin, as they delve into a crucial aspect of employee management—driving factors. Adam, a seasoned authority in this domain, specializes in partnering with CEOs, business owners, and executive teams to elevate their top and bottom-line goals. In their enlightening conversation, John and Adam unravel the significance of understanding the three distinct driving patterns of employees. They discuss how mastering these patterns enables you to foster meaningful connections, ultimately unleashing 100% of employee potential at the workplace. In this episode, you will learn how to tailor your approach according to the three driving patterns and set the stage for a workplace where success and satisfaction go hand in hand. Don't miss out—tune in now to gain insights on forging a thriving culture that nurtures fulfilled and motivated employees. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ADAM LARKIN: https://www.linkedin.com/in/adam-larkin
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| 015: Drew Leahy | Copywriting 101: Good Writing is Good Thinking | 04 Aug 2023 | 01:04:32 | |
Drew Leahy, a distinguished figure in the field of content creation and marketing, is celebrated for his profound expertise in writing and generating copy. A professional writer for 13 years, Drew's educational journey began at Cal State Long Beach, where he pursued his passion for writing. His career has seen him contribute substantially to various organizations, notably as the founder and head of product at Patient Nectar, a company renowned for creating email campaigns for medical spas. He later joined Client Boost, serving as their head of marketing, and was an influential team member at Incredible Marketing, a medical aesthetics marketing company. Known for his concept of "thin versus thick content," Drew firmly believes that "good writing is good thinking," and advocates for writing as a means to foster clear thinking and understanding. An insider of the med spa industry, Drew is an invaluable contributor to discussions on content and copy. In this episode, Drew shares techniques to organize and clarify your thoughts through the act of writing. He also explains how to establish authority in your field through content. Lastly, he provides steps on how to meet the specific requirements of content creation for this industry, including how to write in-depth, authoritative pieces that rank well on Google. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW DREW LEAHY: https://www.linkedin.com/in/leahydrew
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| 014: Sarah Safa | Explode Your Individual Sales to $250k a Month | 25 Jul 2023 | 01:05:12 | |
In this riveting episode of The Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with the trailblazing Sarah Safa, founder of Refined Aesthetics in Leesburg, Virginia, and the newest Alpha Aesthetics Partner. Known for her extraordinary ability to generate $250,000 monthly in injectable and laser revenue, Sarah shares her strategies for success in the competitive aesthetics industry. You'll learn how to categorize production tiers, manage time efficiently, conduct effective patient consultations, and navigate patient financial recommendations without guilt. She also unveils her unique facial mapping techniques. Voted one of the top 100 best aesthetic injectors in America, Sarah's insights are not only a testament to her expertise but also offer a blueprint for success in the industry. Tune in to this enlightening conversation and gain invaluable pearls of wisdom from one of the most accomplished figures in aesthetics. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha
FOLLOW SARAH SAFA: https://www.instagram.com/sarahsafa_refinedaesthetics/ https://www.linkedin.com/in/sarah-safa-60a72ba9 RESOURCES:
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