Explorez tous les épisodes du podcast The Google Ads Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization | 31 Aug 2024 | 00:17:01 | |
Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis. In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about: - Getting better insights with relevant performance metrics - Tracking and analyzing critical Meta Ads metrics - How Facebook charges for ad delivery - How to manage and monitor comments and engagement on ads - Audience targeting best practices - Bidding strategies and ad budget concerns If you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here: • 🚀 Meta Ads Campaign Structure | Part 1 • 🚀 Meta Ads Campaign Structure Part 2:... 0:00 Intro 0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization 5:24 Viewing ad comments and reactions 9:05 Facebook charging methods 13:47 Campaign bid strategy tips 17:00 Audience targeting best practices 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: | |||
| Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization | 29 Aug 2024 | 00:14:57 | |
Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers. In the second part of the Meta Ads Campaign Structure series, Jonathan talks about: - Creative formats and the most effective type to engage users - Advantage+ Shopping campaign - Actionable tips when creating headlines and ad copy - Tailoring your creatives for different ad placements - Managing your ads to boost engagement and performance If you haven’t seen part 1 of the Meta Ads Campaign Structure series, you can watch it here: • 🚀 Meta Ads Campaign Structure | Part 1 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 0:00 Intro 0:16 Meta Ads Campaign Structure Part 2: Creatives and Optimization 2:14 Advantage+ shopping campaign 7:11 Headline and ad copy recommendations 10:41 Info labels and the importance of managing ad engagement 13:45 Tip for maintaining engagement using Post IDs 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: | |||
| How to Use Flowboost Labelizer | 11 Aug 2024 | 00:20:47 | |
Flowboost Labelizer allows you to have different labels based on the performance of your products. Instead of manually moving your product, you can assign custom labels and automatically move products across all your campaigns. Watch this video to learn how to automate product segmentation, improve ROAS, and gain more control over your campaigns. Our Senior Google Ads Strategist Colby Doyle dives deep into the ins and outs of Flowboost Labelizer. - How Flowboost Labelizer works and how to set it up for your campaigns - Discover strategies for using performance indexes to optimize your Shopping campaigns - Master the art of using custom labels for seasonal collections and more - Hear our experts discuss their experiences and best practices for using Flowboost Labelizer 0:00 - Introduction 3:00 - Setting up the script 6:30 - How to use performance indexes 11:00 - Using additional custom labels for further product segmentation 17:00 - Best practices for using Flowboost Labelizer 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC? Sign up for a FREE Action Plan today: | |||
| Will Meta Advantage+ Fail Like Google Ads Performance Max? | 08 Feb 2024 | 00:06:05 | |
Google Ads Performance Max has hit a brick wall when it comes to getting results. Is Meta Advantage+ following in its footsteps or are they different enough that you’ll get better success? Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 compare Meta Advantage+ to Google Ads Performance Max and predict its future. Our experts discuss ways to make the most out of your budget when using Meta Advantage+ along with some best practices. They also discuss managing shifting traffic quality and availability so you can be sure that your ads get seen by the right people in the right places with personalized targeting options. Listen to this insightful episode now and gain valuable information on making smart advertising decisions with Meta Advantage+. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: • 5 Takeaways from the Meta Agency Perf... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast LinkedIn - | |||
| The Best ChatGPT Prompt You're Not Using | 06 Feb 2024 | 00:05:17 | |
Kasim shares the ChatGPT prompt that can help take your writing and communication skills from good to great. This simple yet powerful prompt is often overlooked by many, but Kasim swears by its effectiveness. Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 emphasize the importance of effective communication. And how this simple yet effective ChatGPT prompt can bring clarity and focus to any style of written or verbal communication, making it easier for your audience to understand the message you are presenting. Related videos: 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the Future of Digital M... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatGPT Is Changing the W... 🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: • 5 Takeaways from the Meta Agency Perf... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||
| Grow Your Agency With HighLevel: The Most Disruptive Marketing Software | 04 Feb 2024 | 00:17:44 | |
Learn more about the most disruptive marketing software Kasim has ever seen and how you can scale your agency with it! Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's unique business model, its vision for the future, and how it extends far beyond its innovative approach to empower businesses to thrive and grow. If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now. 0:00 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software 4:01 Managing the risk of customers scaling beyond their worth 6:07 How HighLevel prioritizes solutions 9:07 Robin's vision for HighLevel 11:47 Will HighLevel be irrelevant soon? 18:24 It's unreal how HighLevel is authentic and client-centric 19:07 Get a free trial and start growing your agency with HighLevel Check out GoHighLevel.com: https://www.gohighlevel.com/main-page... *The link above is an affiliate link Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ | |||
| Biggest Marketing Agency Red Flags to Watch Out For! | 02 Feb 2024 | 00:07:47 | |
Choosing the right digital marketing agency to help you grow your business is one of the biggest decisions you will make as a business owner. If there was only a list of ineffective marketing agencies, everyone's lives would be easier. But since there isn't, Kasim, Ralph, and “Serbian Firecracker," Ivan Janq, share the biggest red flags you should watch out for when hiring a marketing agency. From not being able to adapt to significant updates to fooling you with perfect campaign data and analytics, learn more about what you should keep an eye on so you can steer clear of ineffective marketing agencies that say they'll help you succeed. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now: • The 5 Biggest Mistakes You’re Making ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||
| Secret Strategy for Explosive Instagram Growth Revealed by Lauren Petrullo of Mongoose Media | 31 Jan 2024 | 00:05:56 | |
Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, as she unveils a surprisingly straightforward yet highly effective Instagram growth strategy that she calls "potty time." The nickname "potty time" adds a touch of humor to the approach, suggesting that it's so quick and simple that you can conveniently execute it during short breaks. Lauren explains the strategy, emphasizing the significance of engaging with your competitors' Instagram profiles to attract users interested in similar content. By following, engaging, and building connections with these users, you can substantially expand your Instagram presence and grow your business. Listen to this episode now to learn an innovative approach that allows you to connect with your ideal audience and enhance your business without the need for costly paid ads, all within the time it takes to attend to your "potty time." This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: • How to Get Thousands of New Authentic... Mongoose Media: https://mongoosemedia.us/ Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||
| The Impact Of iOs 17 On Google Ads & Meta Ads | 29 Jan 2024 | 00:05:33 | |
Ralph Burns and Scott Desgrosseilliers, CEO of Wicked Reports, talk about the impact of iOS 17 on Google Ads and Meta Ads, focusing on privacy-related changes. iOS 17 introduces enhanced privacy settings that allow users to browse with more privacy. However, this can strip away the Click IDs in specific applications like Messenger and Mail, making it challenging for marketers to track and target iOS users effectively. Listen to this episode and discover how these changes may result in less relevant and more annoying advertising, affecting the overall advertising world. More about Scott and Wicked Reports: Wicked Reports: https://www.wickedreports.com/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529: • How to Hack the iOS 17 Tracking Param... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast TikTok - | |||
| Jason Fladlien’s Webinar Success: From Zero to $250M in Revenue | 27 Jan 2024 | 00:11:17 | |
Kasim sits down with Jason Fladlien, the "Quarter-billion Dollar Webinar Guy," as he reveals the secrets behind their incredible success. In this episode, learn the importance of using solid metaphors in business and how small tweaks in your metaphors can be a game-changer in sales. Furthermore, discover Jason's commitment to excellence in creating webinars. He dedicates extensive time to research, ensuring that every minute of the presentation is well-crafted and valuable. This approach reflects the principle that 10x growth is easier when you do less by removing constraints and just focusing on your unique abilities. Discover the secrets to Jason's impressive webinar success, from crafting powerful metaphors to the value of reputation in business. This episode provides valuable insights for those looking to achieve remarkable results in the world of webinars and marketing. More about Jason Fladlien: https://jasonfladlien.com/\ 10X Is Easier Than 2X by Dan Sullivan with Dr. Benjamin Hardy: https://10xeasierbook.com/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Jason Fladlien: The Most Quoted Person in Alex Hormozi's Book | Perpetual Traffic 518: • Jason Fladlien: The Most Quoted Perso... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast TikTok - | |||
| Google Ads Management Tips: Avoid These Traps That Make You Spend More | 25 Jan 2024 | 00:11:44 | |
Join Regina as she exposes three subtle yet impactful ways Google Ads tries to extract more money from its users. In this informative episode, Regina sheds light on the fact that a whopping 99% of Google's revenue is derived from ads. Understanding the immense financial stakes at play is essential for all users. Regina also differentiates manipulation and persuasion, asserting that Google's tactics often lean towards manipulation rather than benefiting its users. By understanding these tactics, users can take back control of their advertising efforts. One tactic Regina highlights is Google's encouragement of advertisers to adopt broader targeting settings. While this may appear innocent or even beneficial to users, it actually serves as a way to expand competition in auctions, ultimately benefiting Google's bottom line. Don't miss out on this eye-opening video that reveals Google Ads' hidden strategies. Stay informed and ensure that your advertising campaigns align with your own goals, rather than being driven solely by Google's profit motives. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc... Related videos on the StarterPPC YouTube channel: Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... Is Amazon Stealing Your Website Sales? • Is Amazon Stealing Your Website Sales? 0:00 Google Ads Management Tips: Avoid These Traps That Make You Spend More 3:50 Look out for your location targets 6:48 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 8:03 Check your network settings | |||
| AI And Autonomous Agents: The Development In AI That Will Change The World Forever | 23 Jan 2024 | 00:19:17 | |
Soon, AI is going to be a billion times smarter than us. With the development of autonomous agents, AI has the ability to operate independently, make decisions, and perform actions without any human intervention! It just keeps on learning from everyone’s inputs (and ideas) 24/7… This eye-opening and mind-blowing conversation between Kasim and Glen only scratches the surface of AI's capabilities… Watch the video to discover how the development of AI will change the world forever. 0:00 Intro 2:13 What Autonomous Agents are and do 6:44 How autonomous agents learn, iterate, and accomplish goals 8:55 Why good prompts matter 12:43 How long until autonomous agents can just manage a Google Ads campaign 15:05 Devs, determinism, will AI be able to predict the future? 19:42 Will AI replace your role? 20:20 How AI affects your job Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than... | |||
| Why You Need To Advertise Even If The Economy Is Down | 21 Jan 2024 | 00:06:36 | |
Dive deep into the world of advertising, especially in challenging economic times. Join Ralph Burns and Ryan Deiss as they explore the crucial topic of why advertising remains a necessity, even when the economy is in decline. The episode opens with a candid look at the struggles agencies are currently facing. Discover the agency's two strategic choices in adapting to the evolving landscape: either take ownership of the entire customer journey, from awareness to conversion, or become a hyper-specialized expert in one aspect of the journey. Furthermore, learn why traditional agency models may not work anymore and discover the pitfalls of cutting marketing budgets during tough times. Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||
| When and How to Set Up Seasonality Bid Adjustments in Google Ads | 10 Aug 2024 | 00:12:18 | |
Seasonality bid adjustments are used to account for expected changes in conversion rates during specific time periods, like sales or holidays. Making bid adjustments allow you to tell the algorithm to expect changes in performance, so it can adjust bidding strategies accordingly. Without proper adjustments, you might miss opportunities during high-converting periods or waste budget during low-converting periods. In this video, our Specialists Manager, Glen Wilson, shows you when and how to handle seasonal fluctuations in ad performance by setting up your bid adjustments in Google Ads. 0:00 - Introduction 1:57 - How to create a seasonal bid adjustment in Google Ads 5:25 - Setting up a bid adjustment for an expected increase 7:48 - Creating a bid adjustment for an expected decrease 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC? Sign up for a FREE Action Plan today: | |||
| Conversion Goal Settings To Make The Algorithm Work For You | 17 Jan 2024 | 00:15:01 | |
Learn how to get more out of your advertising dollars by using the right conversion goal settings so the algorithm focuses on what matters. Listen to this episode as Regina deep dive into conversion goals. Learn about primary versus secondary conversions (for new accounts vs accounts with conv. history), as well as campaign specific goals versus account level ones. Plus, find out why you should keep in mind that changes aren’t retroactive. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc... Related videos on the StarterPPC YouTube channel: The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... 0:00 Conversion Goal Settings To Make The Algorithm Work For You 0:57 Naming convention (formerly: “Conv. Actions”) 3:55 Primary vs. secondary (fresh accounts vs. accounts with conv. history) 10:35 Campaign specific vs. account level (goals vs. goal categories) 12:30 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 15:0 Changes are not retroactive Need help with Google Ads? Get your FREE action plan here: | |||
| Unlocking Your Marketing Success: When To Invest In An Attribution Tool | 15 Jan 2024 | 00:12:51 | |
When is the right time to dive into deeper tracking and attribution tools? Let’s explore how the size, scale, and focus of your business impact this decision. When it comes to marketing, understanding the effectiveness of your campaigns is crucial. You want to know which channels are driving the most conversions and where you should allocate your resources for maximum impact. This is where a 3rd party attribution tool can be a game-changer. While there isn’t one answer when the right time is to invest in such a tool, there are different factors you can look into when making the right decision. In this video, Ralph Burns and Austin Harrison, CEO of Northbeam, guide you through how and when to take the leap. Explore the vital factors that influence this decision and learn how to navigate the marketing landscape effectively, Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: h • When You Need a 3rd Party Attribution... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - t / perpetual_traffic TikTok - t / perpetual_traffic Linkedin - p / perpetual-traffic Twitter - s / ptraffic_pod Web: | |||
| AI Is Turning Everyone Into An Ineffective Marketer & Its Other Impacts On Digital Marketing | 13 Jan 2024 | 00:10:59 | |
AI is a valuable tool, but it shouldn't replace the core skills of human marketers. However, it's making everyone a marketer, but not an effective one. Gain a fresh perspective on the role of Artificial Intelligence (AI) in the world of marketing. In this video, Ryan Deiss, Ralph Burns, and Kasim discuss the evolution of AI in marketing over the past year. They also explore its potential impact on marketers and why mastering the tool doesn't really give you an edge in digital marketing. Ryan also emphasizes that marketers should prioritize mastering the basics of marketing, particularly messaging and amplification, instead of solely relying on AI for copywriting and messaging. Learn valuable insights into the evolving marketing landscape and how marketers can stay competitive in this changing environment, Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Linkedin - | |||
| Your Amazon Store Is Stealing Your Website Sales! | 11 Jan 2024 | 00:10:57 | |
Is your Amazon store thriving but your Google Ads campaigns are falling short of expectations? It's possible that your ads are driving sales on Amazon instead of directing customers to purchase directly from you. So, what do you do in this situation? Regina Bellows, Executive Director of StarterPPC, provides valuable insights in this matter. She breaks down the difficulties of advertising and pricing strategies so you can safeguard your website's conversions. Furthermore, she dives into analyzing your numbers and analytics so you can gain control over your ad performance and increase sales on your site. Listen to this episode now. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc... Related videos on the StarterPPC YouTube channel: The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... 0:00 Your Amazon Store Is Stealing Your Website Sales?! 1:32 Amazon store and website pricing discrepancies 4:09 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 6:58 Pricing Strategy Solution 10:25 Your Amazon store is not just getting organic sales! Need help with Google Ads? Get your FREE action plan here: | |||
| Unveiling Industry Giant Secrets: Creating A Problem & Being The Solution | 10 Jan 2024 | 00:07:06 | |
Ralph and Kasim reveal industry giant secrets. Listen to this episodenow to gain a fresh perspective on how you can create your own success story! Big businesses shape markets to their advantage. Companies like Apple have not just thrived but revolutionized entire industries by creating markets that didn't even exist before. They share how they do just that by creating problems and then providing the perfect solution. They also discuss how we're at a crucial inflection point where the economy, ad ecosystems, and privacy policies are changing rapidly. They'll share how reallocating your marketing budget towards top-of-funnel brand awareness can be a game-changer, driving growth and value in these shifting times. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Lead, Don't Follow: Learning Market Creation from the Best in the Business: • Lead, Don't Follow: Learning Market C... Related video: 🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business: • 🥊 Don’t Fight Fair: The 5 Unfair Adva... Mentioned resource: The Play Bigger Book: https://www.playbigger.com/book Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: | |||
| Hack For Advertising Penalized Products And Services On Meta And Google Ads | 09 Jan 2024 | 00:06:34 | |
Are you looking for an ethical way to advertise your penalized or restricted products and services? Kasim and Ralph reveal secret strategies that allow you to effectively market these products or services on Meta and Google Ads. Learn about the natural engagement these strategies provide and how they can be used to expand your market and build a strong reputation. These methods are unlike anything else out there- it’s not just effective but also designed with ethical marketing practices in mind. Plus, this hack can easily be integrated into an overall online strategy for maximum impact! Listen to this episode now to learn how you can take advantage of this powerful marketing approach! This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526: • The #1 Biggest Mistake You Are Making... 0:00 Hack for Advertising Penalized Products and Services on Meta and Google Ads 2:20 The importance of ethical marketing practices in this approach 4:48 This hack can be a part of an overall strategy Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||
| Performance Max In 2023 When Is It Still Good For Your Business | 07 Jan 2024 | 00:09:58 | |
Kasim and Ralph discuss when and how Performance Max can still be a valuable asset for your marketing strategy despite its downsides. Explore the world of Performance Max campaigns and its relevance in today's digital advertising landscape. Learn about the tweaks you can make when running PMax campaigns to ensure you still have control over them and why you should use Media Efficiency Ratio (MER) to measure your campaign's effectiveness accurately. Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns: • 💣 New Hack to Create SUCCESSFUL PMax ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 Mastering CMO Math: Unlock Accurate Measurement of Your Google Ads Success | Live Power Hour: https://youtube.com/live/8Cr0vXTnsHA This clip is from The Perpetual Traffic Podcast, watch the entire episode here: • Why Google Performance Max Now Kinda ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast TikTok - | |||
| How To Know If Your Video Ads Are REALLY Converting | 05 Jan 2024 | 00:06:44 | |
If you're investing in video ads, you're on the right path to business growth. But how do you know your video ads are really converting? This episode has the answers. In this episode, Ralph Burns sits down with Austin Harrison, CEO of Northbeam, and they explore how to measure the effectiveness of your video ad campaigns when immediate conversions may not be obvious. Learn about valuable metrics like email signups, increased click-through rates, and new customer acquisition. They also share the factors to consider before using a software or third-party attribution tool to scale your business. Discover the strategies to assess your ROI and determine if your video ads are truly working for your brand. This clip is from The Perpetual Traffic Podcast, listen to this entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: • When You Need a 3rd Party Attribution... Related video: 📊 How to Measure Your YouTube Ads Performance: • 📊 How to Measure Your YouTube Ads Per... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||
| Google Ads Demand Gen Campaigns: First Results | 03 Jan 2024 | 00:09:45 | |
John tested the Google Demand Gen campaign. We spent $30K in 3 weeks and doubled our leads inside Google Ads for the same ad spend... or so we thought. Join John as he dissects the data and reveals the hidden truths behind the numbers. Google's Engaged View Conversions combined with Automated Bidding has spawned yet another kleptomaniac in the Google Arsenal known as Demand Gen. Google Demand Gen campaign: so far, it's a disappointment. Related video: 🔥 Google Ads Mastermind: How to WIN the Battle Against Google: • 🔥 Google Ads Mastermind: How to WIN t... We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/ 0:00 Google Ads Demand Gen Campaigns: First Results 3:05 Checking the Engaged View Conversions 4:30 Absence of UTM Parameters 6:30 YouTube campaigns are losing performance 8:03 Is it generating demand or attributing more existing demand to itself? Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your... | |||
| Boost Your Sales with Problem-Centric Ads | 01 Jan 2024 | 00:11:30 | |
Discover why addressing specific problems rather than focusing on products or qualifications can be a game-changer for your marketing strategy. Kasim and Ralph sit down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, to discuss a powerful strategy to boost your sales: Problem-Centric Ads. Learn how to create these ads, their recent experience using this approach, and how these ads can revolutionize your marketing game. Furthermore, they reflect on the evolution of marketing strategies and the importance of returning to tried-and-true methods. Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522: • Why Ryan Deiss Sold The Perpetual Tra... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||
| Meta Ads: Top, Middle, and Bottom Funnel Strategies | 08 Aug 2024 | 00:06:21 | |
Need actionable advice and best practices for setting up and managing Meta Ads campaigns? Watch this video to discover tips for running more effective Meta Ads (Facebook) campaigns, particularly focusing on top, middle, and bottom funnel approaches. In this video, one of our Meta Ads Account Managers, Jonathan Paquin, talks about: - Why going for conversions right off the bat might be your best bet - How Meta's AI is secretly moving people through your funnel (even when you don't know it!) - The smart way to test your creatives without burning through your remarketing audience - Sneaky pitfalls to avoid when structuring your campaigns 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 00:00 - Introduction 01:38 - Meta's AI and data capabilities 03:44 - Creative testing strategies 05:34 - Pitfalls of traditional funnel strategies 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: | |||
| Google Ads ROAS is Shrinking | 30 Dec 2023 | 00:08:37 | |
Regina discusses a major issue: the shrinking of Google Ads ROAS (Return on Ad Spend). While ROAS was once a reliable measure of ad performance, it has become less dependable. If you still rely on ROAS to gauge your campaign's success, you should think again and listen to this episode now. Regina Bellows, Executive Director of StarterPPC, explains why Google's user tracking capabilities have weakened. She then presents actual client data to show the ROAS decrease impacting various businesses. Additionally, she provides tips on how to better evaluate ad performance using the Media Efficiency Ratio (MER). Listen to this episode now to gain insight into the ongoing challenges faced by advertisers and accurately determine if your Google Ads campaigns are effective for your business. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related videos on the StarterPPC YouTube channel: The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 Google Ads ROAS is Shrinking 1:20 Google's Privacy Lawsuits and its Effects on ROAS 5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 6:31 Analyzing ROAS vs. MER Need help with Google Ads?... | |||
| The Big Mistake Marketers Make During A Recession | 28 Dec 2023 | 00:07:10 | |
Kasim sits down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, and they talk about the biggest marketing mistake advertisers make during economic downturns like recessions. Listen to this episode to avoid this costly mistake. Contrary to the belief that people stop buying during a recession, Ryan explains that consumers tend to make smaller, more considered purchases. As a marketer, you should have a deeper understanding of that knowledge to apply it to your marketing campaigns. Furthermore, he emphasizes the significance of qualification and readiness in lead generation and introduces the "ready now funnel" as a versatile marketing approach. He also talks about the current state of marketing platforms and shares his predictions for the future of marketing. Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Linkedin - | |||
| Keyword Crash Course_ How To Analyze & Optimize Search Targeting | 26 Dec 2023 | 00:18:38 | |
Regina shows you how to analyze and optimize your Google Ads search targeting. Get ready to learn valuable strategies to make your advertising campaigns work better. Discover the pros and cons of using Google's keyword suggestions and learn how to choose the best keywords for your ads. Regina also covers how to improve your product listings in shopping campaigns, even when it's a bit tricky because of keyword editing restrictions. Listen to this episode to learn all these helpful tips and more! This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related videos on the StarterPPC YouTube channel: Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... 0:00 Keyword Crash Course: How To Analyze & Optimize Search Targeting 6:43 Should you follow Google's suggestions? 8:25 The power of broad match negative keywords 13:24 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 15:10 Exact match negative keywords 16:45 Managing overwhelming keyword... | |||
| FREE Resource 29,000 Shopify Owners Read To Grow Their Shopify Stores | 24 Dec 2023 | 00:18:52 | |
Join Kasim as he sits down with Matthew Stafford, CEO of Build Grow Scale, to discuss the game-changing tool that can help scale Shopify stores. The game-changing tool we're talking about is "The Early Checkout." It's a weekly newsletter that aims to provide a deep dive into the latest strategies across SEO to paid traffic, influencer marketing, and more to help you grow your store and make more sales. Aside from The Early Checkout, Kasim and Matthew talk about the potential of AI in the eCommerce industry and the AI tools they recommend. They also discuss the importance of focusing on your checkout page to scale your eCom business, and more. Listen to this episode now. Mentioned Links: The Early Checkout: https://www.theearlycheckout.com/ Chatbase: https://www.chatbase.co/ MeasurementMarketing.io: https://measurementmarketing.io/ Connect with Matthew Stafford on LinkedIn: Learn more about Build Grow Scale here: https://buildgrowscale.com/ 0:00 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores 2:37 The resurgence of newsletters | |||
| Mastering Maximize Conversion Value Bidding Strategy | 22 Dec 2023 | 00:09:09 | |
Wondering why your campaign suddenly stops spending with Maximize Conversion Value Bidding Strategy? You’re not alone! Explore this perplexing challenge, understand it, know your options to to work around it. Regina Bellows, executive director of StarterPPC, shares her experiences and insights into the mysterious behavior of the Maximize Conversion Value bidding, how it can abruptly stop your campaign's spending, and why Google support can't provide a clear answer. She also offers practical advice on when and how to use this bidding strategy effectively, helping you maximize your advertising efforts especially if you have a limited budget. This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related video: 🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: • 🎯 Maximize Conversion Value | Bidding... 0:00 Cracking the Code: Mastering Maximize Conversion Value Bidding Strategy 2:29 Applying Maximize Conversion Value bidding 5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 7:00 Don’t use the strategy until it’s “ready” Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: | |||
| Google Ads on a Limited Budget Using “Worst Sellers” To Convert Bestsellers | 20 Dec 2023 | 00:13:06 | |
Discover how Regina achieved an impressive 83% boost in ROAS overnight, even with a limited budget. Learn her smart budget management strategy that uses “worst sellers” to boost Google Ads performance. Furthermore, explore the benefits of remarketing and how it supercharges conversion rates. This approach can transform the game for businesses on tight ad budgets, delivering results and profits. Listen to this episode now to learn this valuable lesson. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related videos on the StarterPPC YouTube channel: Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... Build a Dedicated Remarketing Campaigns or Let Performance Max Handle It? • Build a Dedicated Remarketing Campaig... Does Google Ads Care About Small Businesses? • Does Google Ads Care About Small Busi... 0:00 Google Ads on a Limited Budget: Using “Worst Sellers” To Convert Bestsellers 2:17 The cons of only promoting bestsellers 6:19 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 11:17 Recommended ad budget increase rate Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ | |||
| From $5K to $12 Million_ Secrets for Building Successful Start-Ups with Nathan Hirsch | 18 Dec 2023 | 00:08:05 | |
Kasim interviews serial entrepreneur Nathan Hirsch, and they dive into the fascinating world of entrepreneurship and discover the secrets behind his remarkable success. From starting with just $5,000 to building businesses with over $12 million in gross revenue, Nathan shares invaluable insights and strategies that every entrepreneur needs to know. Learn more about: ✅ The unsexy yet essential aspects of entrepreneurship, including bookkeeping and hiring. ✅ The power of minimum viable products and getting feedback from initial customers. ✅ Nathan's criteria for choosing the right business opportunities. ✅ The importance of recurring revenue in building a successful business. Whether you're a seasoned entrepreneur or just starting your journey, this interview is packed with actionable advice and inspiration that can help you take your business to the next level. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Ep. 508: How Nathan Hirsch Used Partnerships to Build a $12 million a year business: • Ep. 508: How Nathan Hirsch Used Partn... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Linkedin - | |||
| Marketing Agency BS: What Google Premier Partner and Meta Business Partner Really Means | 16 Dec 2023 | 00:07:35 | |
Kasim and Ralph cut through the marketing agency jargon to reveal the true significance behind the titles "Google Premier Partner" and "Meta Business Partner." Do these certifications and badges hold real value? Should you base your marketing agency choice solely on these credentials? They answer these burning questions and more, so you can make an informed decision when selecting the right marketing agency for your business. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sniff Out Your Marketing Agency’s B.S | EP 514: • How to Sniff Out Your Marketing Agenc... Related Video: 💣 Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions: • 💣 Advertising Secrets You Wish You Kn... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit | |||
| Don't Get Trapped: The Truth About PPC Agencies that Hide Your Ad Account | 14 Dec 2023 | 00:04:42 | |
If you're in the market for a PPC agency, this video is a must-watch. Learn from this cautionary tale and avoid agencies that employ these unethical tactics. It doesn't matter if you hire Solutions 8, Tier 11, or someone else; what matters is that you steer clear of agencies that operate in the shadows. Kasim and Ralph expose the shady practices of some PPC agencies that could be holding your business hostage. Whether you're a marketing director, CMO, or business owner, you must be aware of what's happening behind the scenes with your advertising campaigns. Imagine being a successful company with a clear vision, but your growth is stunted because your agency refuses to give you access to your own ad account. They also won't share insights and won't even do the creative work with transparency! What's worse is that you can't do anything because you're locked into a 12-month contract! It's infuriating to think about how this agency is hindering growth. This is what Kasim and Ralph talk about in their recent interview with “Serbian Firecracker," Ivan Janq. Don't get trapped! Own your assets and avoid long-term contracts that leave you powerless. We believe in transparency and performance-based partnerships, not holding your business hostage. This clip is from The Perpetual Traffic YouTube channel, watch to the entire episode here: The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now: • The 5 Biggest Mistakes You’re Making ... Related video: 🤔 Agency vs. Freelancer vs. In-House: FREE Tool to Make the Right Decision: • 🤔 Agency vs. Freelancer vs. In-House:... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: | |||
| Proof of How John’s Low tROAS Strategy Generated Higher Revenue | 12 Dec 2023 | 00:02:50 | |
Wicked Reports shares how one of their clients, MyPhoto, got a lot more leads and higher revenue by using the low tROAS strategy! If you’re looking for more proof of why low tROAS works, this is it. Huge thanks to Matthew Louros and Scott Desgrosseilliers for sharing this with us! Need custom photo magnets, acrylic blocks, and photo gifts for any occasion? Check out https://www.myphoto.com/ Want to identify the most effective marketing channels and optimize your campaigns for better results? Check out Wicked Reports: https://www.wickedreports.com/ Related video: 💣 Google Ads Strategy: Removing Google's Algorithm From Standard Shopping: • 💣 Google Ads Strategy: Removing Googl... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out | |||
| Google and Meta Ads: Strategy Overview | 06 Aug 2024 | 00:08:03 | |
Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This video provides valuable insights into creating a cohesive cross-platform advertising strategy. In this video, one of our Meta Account Managers, Jonathan Paquin, talks about: - The key differences between Google and Meta advertising - Understanding the marketing funnel: Top, Middle, and Bottom - Strategies for aligning ad content across platforms - Leveraging the strengths of each platform - Tips for optimizing campaigns based on performance data - Approaches for different client scenarios 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 00:13 - Introduction 01:15 - Differences between Meta and Google ads 02:13 - Meta's user information and targeting capabilities 03:05 - Meta's suitability for certain products and services 03:40 - Social proof and engagement on Meta 04:12 - Visual aspects and brand storytelling on Meta 05:08 - Targeting capabilities comparison 05:38 - Market readiness and funnel stages recap 06:11 - Strategy for aligning Google and Meta ads 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: | |||
| Erik's Marketing Agency Triumph Scaling to $500M and Beyond | 10 Dec 2023 | 00:09:41 | |
Kasim and Ralph sit down with Erik Huberman, the founder and CEO of Hawke Media, to talk about the challenges agency owners face as they scale their business. Erik also shares the strategies they employed to build a $500M Marketing Agency. From the importance of authenticity and expertise to the power of effective communication, Erik unveils all his secrets. This clip is from The Perpetual Traffic Podcast, watch the entire video here: 3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515: • 3 Steps to How Erik Huberman Built a ... Connect with Erik on LinkedIn: Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||
| Unveiling the Downsides of Performance Max Campaigns | 08 Dec 2023 | 00:11:35 | |
We consider ourselves “The Performance Max Agency,” but now, we don’t love PMax campaigns anymore to the extent that we’re moving our customers off of it. Learn more about why this is happening. Kasim and Ralph talk about the new discoveries about Performance Max, its good and bad sides, and why it's not the best choice for getting new customers. Plus, they touch on how Google keeps changing things and what it means for advertisers. This clip is from The Perpetual Traffic Podcast, watch the entire video here: • Why Google Performance Max Now Kinda ... Related video: 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 0:00 Unveiling the Downsides of Performance Max Campaigns 3:09 Performance Max fails at new customer acquisition 8:33 Google is constantly evolving and it's hard to keep up with it 10:50 Google is trying to replace us with AI Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: | |||
| The Pros and Cons of Building A “Personality” Business | 06 Dec 2023 | 00:06:52 | |
Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insights into the art content creation and advertising. listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire video here: Media Buyers: Why Your Job Is NOT Doing Your Job: • Ep. 510: Media Buyers: Why Your Job I... Mentioned links: No Locked Doors ebook: https://www.amazon.com/No-Locked-Door... Episode 506: How to Sell Your Business With Investment Banker Greg Smith: • Ep. 506: How to Sell Your Business Wi... 0:00 The Pros and Cons of Building A “Personality” Business 3:31 Stepping away from the “personality” business 4:33 No Locked Doors by Greg Smith Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: | |||
| Google Ads Mastermind: How to WIN the Battle Against Google | 02 Dec 2023 | 00:06:02 | |
Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ If you’ve managed campaigns that spend over $10K/month, you know that the strategies you applied are far different from what most people would recommend, especially Google. That’s because Google’s biggest secret is to get marketers to spend MORE money and maximize your value to them as a customer. Sure. They might do this in high integrity ways, and in a meritocratic environment. But that meritocracy is based on a hierarchy that is not built in your favor. As we always say, it’s YOU vs Google. The only way to win the Google Ads’ game is to have access to information and collaborate with other expert marketers… Those who have been through where you want to go and have overcome the challenges you’re facing. The question is, how do you find those people? That’s where this Google Ads Mastermind comes in. If you want to: ✅ Gain knowledge, insights, and access to information from in-house experts and top marketers all over the world. ✅ Ask questions and get answers anywhere, anytime. ✅ Eliminate blindspots, find hidden bottlenecks, and apply proven strategies specific to your campaigns. Then YOU NEED TO be a part of this community. Learn more about the Google Ads Rebellion 👉 https://youvsgoogle.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: | |||
| Identify Your Accurate and Achievable Goals With THIS Calculator | 30 Nov 2023 | 00:02:26 | |
“You can’t manage what you can’t measure.” But if you’re measuring the wrong thing, then you’re only hurting your ability to grow. That’s why we always say ROAS is not a good indicator of success. It doesn’t tell you all the areas where your money showed a return. The ONLY way to achieve true growth is to have a holistic approach to marketing. And you start by having a holistic approach to measuring, and using the right metrics to determine your goals. We developed a calculator to do just that. Use this calculator to find out your accurate and achievable goals based on your own numbers. Check out the calculator here to Define Your Goals The Profitable Way: https://sol8.com/ Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: | |||
| Top of Funnel Marketing Strategy: How to Get Conversions Using Cold Search Terms | 28 Nov 2023 | 00:11:08 | |
In this exclusive internal training session led by our Google Ads Strategist, Usama Khan, learn how to get conversions using cold search terms. Discover the strategies and tactics that will help you keep customers engaged and interested, even when they are at the top of the marketing funnel. Usama discusses the key differences between cold and warm search terms. He also guides you through evaluating your top of funnel campaigns, providing actionable insights to understand what's happening and how to leverage that data. Connect with Usama on LinkedIn: Related videos: 💰 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1: • 💰 Google Ads Masterclass: Internal Tr... 🚀 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 2: • 🚀 Google Ads Masterclass: Internal Tr... ❌ Why Monthly Reporting Fails and What to Do Instead: • ❌ Why Monthly Reporting Fails and Wha... 🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 🤼♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: • 🤼♂️ John vs Kasim: The Importance of... 0:00 Top of Funnel Strategy: How to Get Conversions Using Cold Search Terms 3:08 The biggest assumptions you can make about a brand term | |||
| Harnessing AI for Success: Tools to Power Up Your Business & Analyze Legal Documents Quickly | 26 Nov 2023 | 00:06:59 | |
Kasim and Ralph share some amazing tools that can help you maximize efficiency in your business. One tool can help you automate customer interactions, improve response times, and enhance overall customer experience using your own data. The other tool they share can save you valuable time and resources when reviewing contracts, agreements, and other legal paperwork. Watch this video to learn what these tools are and how you can leverage the power of AI in your business. Mentioned links: Chatbase: Custom ChatGPT for your data: https://www.chatbase.co/ My AskAI: https://myaskai.com/ Related videos: 🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI in Advertising: Def... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… This clip is from The Perpetual Traffic Podcast, watch the entire episode here: • Ep. 512: The Next Era of Growth: How ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - | |||
| Do You Need a Remarketing Campaign or Is Performance Max Enough? | 24 Nov 2023 | 00:12:12 | |
Dive deep into the long-standing debate of whether you should have a dedicated remarketing campaign or just trust Performance Max to handle it. Regina Bellows, Executive Director of StarterPPC, provides valuable insights on the matter to help you make an informed decision. This way, you can learn which option is best so you can maximize your remarketing efforts. This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related videos from StarterPPC: Unlock Your Business's Full Potential: Increase Your Average Order Value : • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today: • Maximize Your Video Ad Success: Try t... 0:00 Do You Need a Remarketing Campaign or Is Performance Max Enough? 5:57 Having full control of your Google Ads campaigns 7:09 Need help starting with Google Ads? Let StarterPPC help you! 11:44 Evaluating lead generation campaigns 13:58 Frequency capping Need help with Google Ads? Get your FREE action plan here: | |||
| Google Ads Strategy: Removing Google’s Algorithm From Standard Shopping | 22 Nov 2023 | 00:10:10 | |
John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let's explore how he achieved this impressive feat. In this episode, John shares a quick update on the low tROAS bidding strategy. He identified an issue many of you have also been experiencing and what you can do to improve your campaigns. The predictive bidding strategy is not as efficient as we expected, resulting in higher Cost Per Click (CPC). To overcome this challenge and maximize campaign performance, John devised a strategy centered around removing Google's algorithm from Standard Shopping. Discover John's methodology and understand how you can apply it to your own Google Ads campaigns, listen to this episode now. Connect with John on Linkedin: Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads: • 💣 Uncovering the Issue of Offline Imp... 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 0:00 Google Ads Strategy: Removing Google's Algorithm from Standard Shopping 4:42 Scaling with Max Clicks bidding 6:49 The tROAS bidding strategy was over clicking | |||
| Simplifying ROI for Easier Google Ads Reporting | 20 Nov 2023 | 00:04:33 | |
Our Senior Google Ads Strategist, Colby Doyle, emphasizes the importance of a simple and easy-to-understand report in digital advertising. He shares a metric that simplifies ROI and Google Ads reports so all stakeholders can understand. This can aid in enhancing your marketing efforts amidst the current attribution and tracking challenges. Colby explains the Media Efficiency Ratio (MER) and how it can help measure the impact of your advertising effort. But that's not all! He also provides tips on calculating MER so you can make data-driven decisions in your advertising platforms. So, watch the video and optimize your advertising strategy! Correction on the MER formula: It should be the other way around. MER = Total Revenue / Total Cost of Ads Connect with Colby on LinkedIn here: This video was inspired by a question from one of our awesome subscribers. Thank you so much, Gabe Garcia! We appreciate all the support you guys have given our channel and we’d love to hear more from you!
Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Google’s Attribution Is... 🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 • 🎯 Setting Campaign Goals and ROAS | G... 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: • 🎯 Guide to Tracking Conversions for G... Need help with Google Ads? Get your FREE action plan here: | |||
| How to Get Optimal CPCs for Your Search Campaign | 04 Aug 2024 | 00:06:42 | |
Struggling to get clicks at a reasonable price? We get it. Finding the optimal cost per click (CPC) for your Search campaigns can be challenging. There are a lot of factors that can stop you from getting low CPCs: high competition, limited keyword relevance, low quality score. Not to mention, Google is always maximizing their revenue, which influences your campaign performance. In this video, John Moran, Glen Wilson, and Usama Khan discuss the strategies you can use to find the “sweet spot” and get low, cheap clicks while maximizing your ad spend efficiency. 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC? Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC and digital marketing agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. 🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current... | |||
| Advertising Secrets You Wish You Knew Sooner: Hacks to Increase Conversions | 18 Nov 2023 | 00:08:12 | |
These advertising secrets will help you increase conversions and reach your goals. Kasim and Ralph share hacks that could win awards—new remarketing tactics and some of the industry's "dirty tricks." Not only do these strategies work incredibly well, but they are also easy to implement, you won't need any technical knowledge or skills. Watch the video now! This clip is from The Perpetual Traffic Podcast, listen to the entire episode here: How To Sniff Out Your Marketing Agency's B.S.: https://perpetualtraffic.com/podcast/... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||
| Agency vs. Freelancer vs. In-House: FREE Tool to Make the Right Decision | 16 Nov 2023 | 00:05:59 | |
It’s hard to make decisions when it comes to hiring an agency, a freelancer, or an in-house resource. You need to take into consideration various factors like cost, risk, integration, speed, priority, proficiency, and proactiveness to help you evaluate your options. Lucky for you, we’ve created a simple and easy tool that can help you make a sound decision based on what your business needs! Listen to this episode to understand how to use the free tool. Download the tool for free here: https://sol8.com/download-in-house-ag... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit | |||
| Mastering the Highs and Lows of Paid Traffic for eCommerce Success | 14 Nov 2023 | 00:30:20 | |
When it comes to running an online store, the highs and lows of paid traffic can feel like a rollercoaster. Learn to master the feast-or-famine of paid traffic so you can stay ahead in the eCommerce game! In this episode, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss strategies from understanding who your customers are to employing techniques for when those low periods occur to ensure success when running paid traffic. Don't let paid traffic intimidate you! Join Kasim and James as they provide practical advice on any difficulties you may face with paid traffic. Connect with James Crame on LinkedIn: Mentioned links: Post Pardon Me: A fickle woman's spiral into postpartum depression and anxiety and how the hell she found her way out of it. (Sort of.) by Suzanne Yatim Aslam: https://www.amazon.com/Post-Pardon-Me... Fiverr: https://www.fiverr.com/ 0:00 Mastering the Highs and Lows of Paid Traffic for eCommerce Success 3:49 You should know who your customers are 8:29 The risks of the feast-or-famine in paid traffic 14:56 You can hire someone on Fiverr to check your site 16:22 What to do during the famine period in paid traffic for eCommerce 20:33 Ask your friends in the marketplace 23:47 Dealing with a customer on meltdown mode | |||