Explorez tous les épisodes du podcast The Girls in Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast | 31 Jul 2024 | 00:32:32 | |
We’re not crying, you are… Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season. It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens! It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded. In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season. Make sure to check out our sponsors for this season: Find out more about Hostinger here👩💻 Find out more about Kingsbridge Insurance here 🤝 As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted. Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us. USEFUL LINKS: Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/ Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/ Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/ Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/ Thank you for your support and enjoy the episode! Girls in Marketing | |||
| Prioritising Wellbeing and Mental Health as a Marketer | Girls in Marketing Podcast | 24 Jul 2024 | 00:15:07 | |
Find out more about Hostinger here👩💻 Find out more about Kingsbridge Insurance here 🤝 Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health. Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off. This episode delves into the team’s personal stories prioritising wellbeing alongside how to manage burnout and stress. At Girls in Marketing, we think it is essential to have more difficult conversations like this one. If you are currently struggling with your mental health, please seek support with the resources below: MIND: https://www.mind.org.uk/ Campaign Against Living Miserably (CALM): https://www.thecalmzone.net/guides/mental-health SHOUT: https://giveusashout.org/ Samaritans: https://www.samaritans.org/how-we-can-help/contact-samaritan/ We’ll see you next week for the final episode of this season of The Girls in Marketing Podcast! | |||
| Spilling the Tea on Influencer Marketing in the Beauty Industry with Lauren Stretch from Facetheory | Prev TooFaced and Revolution | 22 May 2024 | 00:49:57 | |
Find out more about Hostinger here👩💻 Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory. With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves. Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea. Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory. This episode discusses: 😳 What working in beauty marketing is REALLY like 🤑 How career currency can boost career progression 🌟 Lauren's favourite influencer marketing campaigns 🧑💻 Why the content marketing landscape is changing If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out. This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends. | |||
| Perfecting Your Personal Brand with Claudia Cardinali | 04 Mar 2021 | 00:31:16 | |
Olivia and Martha are joined by Claudia Cardinali who currently helps to build some of the UK’s biggest CEO’s and Founders into industry-leading influential figures on LinkedIn at Great Influence, to discuss all things personal branding. Claudia talks about how you can create your own personal brand through honing in on your passions and emphasises the importance of forgetting what people say to overcome the fear of showing up online. | |||
| The Ins and Outs of Influencer Marketing with Hester Bates | 11 Feb 2021 | 00:30:21 | |
Olivia and Martha are joined by Hester Bates, Marketing Director of Influencer, to discuss the role of influencers in modern business and marketing strategies as well as the influencer marketing world. Interested in pursuing a career in influencer marketing or working with influencers in your day-job? Hester spills all the influencer marketing secrets and gives her top tips for success. | |||
| Digital Marketing Trends for 2021 and Where We've Been | 21 Jan 2021 | 00:23:20 | |
Episode 3 of the Girls in Marketing Podcast discussing Digital Marketing Trends for 2021 as well as talking about what we've been up to during the last few months. We're FINALLY back and bigger than ever before. Since the Girls in Marketing Podcast took a back seat throughout last year after launching, we wanted to come back with a BANG. The podcast is now co-hosted with Founder, Olivia, and one of the Girls in Marketing team, Martha, who will be joined every episode by a guest speaker with an industry/niche focus. We're so excited to finally be back again and hope you enjoy our relaunch episode. | |||
| Digital Marketing and Coronavirus: The Impact COVID-19 Is Having on the Digital World | 25 May 2020 | 00:30:54 | |
Episode 2 of the Girls in Marketing podcast details how Coronavirus (AKA COVID-19) has impacted many aspects of the digital world including marketing. From how to gain marketing experience during lockdown, to the way that tech giants are adapting to the new 'digital' way of life; Olivia, Suzie, and Emma chat about how COVID-19 has impacted them and those around them in the industry as well as talk about what's been going on in the marketing world including how certain businesses have adapted their digital marketing strategy to work during Coronavirus. | |||
| Let's Talk about Girls in Marketing - The Girl Power Revolution | 27 Apr 2020 | 00:30:41 | |
Episode 1 of the Girls in Marketing podcast details all about the Girls in Marketing community, why it was set up, and what the plans are for the future. Olivia, Emma, and Suzie also chat about what life is like as a marketer as well as introduce themselves and what their job role is within the marketing industry. What can businesses do to get involved in digital marketing? What impact has the Coronavirus had on businesses and their online presence? How can digital marketers use their time wisely and join the global marketing community that is, Girls in Marketing. | |||
| The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast | 15 May 2024 | 00:20:57 | |
Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing 👩💻 Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 🤝 In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes. In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data. Topics discussed in this episode included:
Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing. See you next week for an episode about influencer marketing! Girls in Marketing | |||
| Monzo's Social Media Success Story: Marketing Insights from Monzo's Social Media Lead, Richard Cook | 08 May 2024 | 00:57:06 | |
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank. In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing. In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing. This episode discusses:
A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩 Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑💻 See you next week for another team episode! Girls in Marketing Team | |||
| Reacting to YOUR Marketing Confessions with The Girls in Marketing Team | 01 May 2024 | 00:31:48 | |
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions. Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back… From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way. A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode. We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 🏦💸 | |||
| The Adanola Approach: Perfecting Your Performance Marketing with Lily Thistlewood, Head of Performance Marketing at Adanola | Prev The Very Group | 24 Apr 2024 | 00:42:55 | |
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ Welcome back to The Girls in Marketing Podcast! In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola. Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm. Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing. From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from. This episode discusses:
If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine. See you next week for another team episode! | |||
| Personal Branding: Overrated Or Essential? | 17 Apr 2024 | 00:22:23 | |
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions. Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend? Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community. We discuss:
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you… See you next week for an ADA podcast special 👀 | |||
| Building Your Marketing Career: Tips and Insights from a Marketing Strategist with Anna Jones | 10 Apr 2024 | 00:50:56 | |
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ Welcome back to another episode of The Girls in Marketing Podcast! In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life. Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing. In this episode, we discuss:
Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations. | |||
| Marketing to Gen Z: How to Get The Attention of the New Generation | 03 Apr 2024 | 00:21:50 | |
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z. With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right. Listen to the team discuss:
Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing. As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Tune in and learn how to get your brand to stand out among the younger generation. See you next week for another guest episode... it's a good one 🤭 | |||
| The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta | 27 Mar 2024 | 00:32:43 | |
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta. Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn. Olivia chats with Lara about:
Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta. Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better! See you next week for a team episode! Girls in Marketing Team | |||
| TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast | 20 Mar 2024 | 00:20:30 | |
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ The average TikTok user opens the app 19 times per day. It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak? Join some of The Girls in Marketing Team in this TikTok special as we discuss:
Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time. As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance! Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 See you next Wednesday for another episode! | |||
| Should You Prioritise Purpose OVER Profit? Marketing with Impact with Sophie Lee | 17 Jul 2024 | 00:46:12 | |
Find out more about Hostinger here👩💻 Welcome to another episode of The Girls in Marketing Podcast. Today, we are joined by our final guest of Season 5 and it’s a special one. Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry. Sophie has had an amazing journey in the marketing world so far, and we’re sure you’ll learn lots from this episode. We’ll dive into: -How Sophie got started in marketing -Her role at Disney in Shanghai -Her opinion on manipulation in marketing -How to measure impact beyond just ROI. This episode is a great episode to mark the final guest The Girls in Marketing Podcast Season 5! If you’ve loved our podcast so far, please like and follow our show. We’ll see you next week for the penultimate episode of The Girls in Marketing Podcast. | |||
| From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton | 13 Mar 2024 | 00:44:48 | |
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ If there is someone who can make anything go viral, it’s John Thornton. John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks. With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off. He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn. For anyone working in the creative industry, this episode is for you. This episode covers: 🚀 What ‘going viral’ actually means 🤝 How brands like Weetabix and Heinz have used virality 🧑💻 Working for SURREAL Cereal and innocent drinks 🎨 Being a marketing creative A huge thanks to John for coming on The Girls in Marketing Podcast! You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’ And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫 See you next week for another episode! Girls in Marketing | |||
| The True Impact of International Women's Day in Marketing | Girls in Marketing | 06 Mar 2024 | 00:20:35 | |
⭐️ Check out Hostinger's Website Builder here: http://hostinger.com/girlsinmarketing ⭐️ 💫Explore Kingbridge Insurance for your business here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 💫 This week, we have an International Women's Day special for you. At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love. But we know that's not the reality for everyone. Join us in today's episode as we discuss: -What International Women's Day means to us -Why it is important to advocate for women -Good International Women's Day marketing campaigns, from Nike, CPB London and more -Gender inequality in marketing as of 2024 This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March! See you next week for another episode! | |||
| Exploring the Future of SEO: A Multi-Platform Journey from Google to TikTok with Tasha Antwi | 28 Feb 2024 | 00:46:14 | |
🌟 Check out Hostinger’s game-changing Website Builder here: https://www.hostinger.com/girlsinmarketing 🌟 Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS Today, we have an SEO marketing special for you! In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills. This episode covers: -Working in SEO -The evolution of Search and SEO -How to optimise user journeys -TikTok’s impact on Search Engines -Working with huge brands, like LEGO and Gucci A huge thank you to Tasha for coming on the podcast! If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you. Until next week, we’ll see you on social media to discuss this week’s podcast! | |||
| Making Every Penny Count: Low-Cost vs High-Cost Marketing Campaigns | 21 Feb 2024 | 00:19:29 | |
⭐️ Make sure to explore Hostinger's Website Builder: https://www.hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️ Does budget actually affect the success of your marketing campaign? In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with. Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig. This episode covers:
Also, be sure to check out our Kingsbridge Insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Thank you for listening to our podcast, we'll see you in next week's episode with another special guest. | |||
| Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley | 14 Feb 2024 | 00:40:24 | |
Check out our amazing sponsor, Hostinger: https://www.hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your plan! We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode. Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy. This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon. This episode covers:
Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/ See you next week for another episode! | |||
| Is this the END of Influencer Marketing as We Know It? | 07 Feb 2024 | 00:22:43 | |
Check out Hostinger's Website Tool here: https://hostinger.com/girlsinmarketing Check out Kingsbridge Insurance here to find out more about Employers Liability: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 Is Influencer Marketing nearing the end? There's no denying that the influencer industry is changing as we know it. With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space. In this episode, the Girls in Marketing Team discuss:
You guys love us discussing influencer marketing and, if you haven't already, go check out our other episodes on this topic: A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0 How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr Thanks for listening to this episode, we'll see you next week in a brand new episode! | |||
| Lounge Underwear's Creative Genius: Lessons in Creativity with Jo Bird, Creative Lead at Lounge | Prev Gymshark | 31 Jan 2024 | 01:01:41 | |
Today, we have Jo Bird on the Girls in Marketing Podcast! Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm. From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self. We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into how to be heard and why personal branding is so important today. This topic covers:
A huge thanks to Jo for coming on The Girls in Marketing Podcast! Remember to check out our amazing sponsor, Hostinger, here: hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan! Thanks for your support of the podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/ | |||
| Building a Career in Marketing *The Unconventional Way* | The Girls in Marketing Podcast | 24 Jan 2024 | 00:19:52 | |
Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.
The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree. We've sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too. This is our FIRST team episode of 2024 so make sure you show the love on socials! As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance! Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan! Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 Thanks for listening to this week's episode, we'll see you next week! | |||
| 0 to 350K Followers in UNDER 3 Years: Building a Marketing Community with Olivia Hanlon, Founder of Girls in Marketing | 17 Jan 2024 | 00:21:57 | |
Welcome back to The Girls in Marketing Podcast! Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers. The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later. Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far. In this episode, Olivia chats about:
This is a very special episode to kick off season 5 of the podcast so hopefully you enjoy it! A special thank you to our NEW sponsor of the podcast, Hostinger! Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan! We'll see you next week for another episode! | |||
| The BEST Christmas Marketing Campaigns of 2023 | Asda, Iceland and More | Girls in Marketing | 13 Dec 2023 | 00:13:02 | |
Welcome to a festive edition of The Girls in Marketing Podcast! Today, we’re sitting down to discuss some of the team’s favourite Christmas marketing adverts of 2023. From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast. We’ll be back with a brand-new season in January with a new episode every week with some guests you won’t want to miss. Make sure you’re following us to get notified when we release a new episode and follow our Podcast LinkedIn Page to get a behind-the-scenes look at the podcast. Enjoy the episode! | |||
| Networking with Intention: The Do’s and Don’ts of Networking | 10 Jul 2024 | 00:22:04 | |
Find out more about Hostinger here👩💻 Find out more about Kingsbridge Insurance here 🤝 Welcome back to another episode of The Girls in Marketing Podcast! In today’s team episode, we dive deep into the world of networking. We’ll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldn’t do at networking events as a marketer. We discuss: -Our opinions on networking -How to network with intention -What good networking etiquette looks like -What to NOT do at networking events If you’ve been wanting to level up your networking game, this episode is packed with valuable insights to help you navigate the world of networking with intention. Make sure you show our podcast sponsors the love too! Find out more about Hostinger here👩💻 Find out more about Kingsbridge Insurance here 🤝 See you next week for another episode! | |||
| The Girls in Marketing Podcast: Season 4 Wrapped | 08 Sep 2023 | 00:20:43 | |
It's the final episode of season 4 of The Girls in Marketing Podcast 🥳 This season has been an absolute rollercoaster and we can't believe it's over already! We’ve had guests from incredible brands who shared their insights and expertise on a range of marketing topics so if you haven’t already, go back and dive into some of this season’s episodes. We can’t thank you enough for listening and engaging with the podcast. Every rating and listen, really does help us more than you could imagine!
Follow our Podcast LinkedIn Page ➡️ https://www.linkedin.com/showcase/the-girls-in-marketing-podcast/ Subscribe to our podcast mailing list for exclusive sneak peeks ➡️ https://go.girlsinmarketing.com/3OBzQlx
Subscribe to our YouTube channel for behind-the-scenes content ➡️ https://www.youtube.com/@GirlsinMarketing | |||
| A Deep Dive Into Influencer Marketing with Fadzi Nyama | 30 Aug 2023 | 00:44:05 | |
Welcome back to The Girls in Marketing Podcast! Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work. Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today's episode. This episode covers: -The truth about being an influencer -Using social media to build community -Building meaningful brand partnerships -Transitioning from freelancing to agency life A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too! Make sure to like and rate our podcast if you haven't already :) | |||
| The Power of Using Memes in Your Marketing Strategy | 23 Aug 2023 | 00:16:12 | |
Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you. This episode covers:
Head over to our socials to check out some of our own memes! Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you! | |||
| Connecting Your Community Through In-Person Events with Justin Clark & Lee Benecke | SocialNorth | 16 Aug 2023 | 01:02:07 | |
Welcome back to The Girls in Marketing Podcast! Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke. Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England. Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans 🚀). This episode covers:
A huge thanks to Justin and Lee for joining us on this episode! Make sure to go and listen to the rest of our podcast episodes to continue strengthening your marketing knowledge! If you did enjoy this episode, make sure to go like and follow our podcast to be notified when we upload next Wednesday. | |||
| Is AI Going To Take My Marketing Job? ChatGPT, Bard and More | 09 Aug 2023 | 00:18:16 | |
Welcome back to The Girls in Marketing Podcast! Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives. Topics covered during this episode:
Thank you for listening to this episode of the podcast! Make sure to like and follow our podcast to help us continue to bringing you some great episodes. If you're new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m | |||
| Dominating the World of Social Media with Grace Andrews | Diary of a CEO & Steven Bartlett | 02 Aug 2023 | 00:54:54 | |
👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 Today, we have Grace Andrews on the Girls in Marketing Podcast! Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for social media trends and updates. From being a Social Media Manager to progressing to Marketing Director at a young age, we’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into what it’s like to work for Steven Bartlett. This topic covers: -Career progression from Social Media Manager to Marketing Director -Developing a strong personal brand -Understanding social media platforms for your brand -Working for Diary of a CEO & Steven Bartlett Huge thanks to Grace for coming on The Girls in Marketing Podcast! If you’re wanting to see more from Grace, make sure to follow her on LinkedIn and check out her membership webinar ‘Is it worth investing in video content?’ in the Girls in Marketing Membership. | |||
| Snack Ep #24: Fostering a Positive Workplace Culture with Holly Clark | CultureShift | 26 Jul 2023 | 00:23:03 | |
This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this episode: Positive workplace culture What makes up good and bad company culture? Red and green flags during the hiring process Feeling satisfied at work Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace! | |||
| Mastering Copywriting as a Marketer with Ellie Perkins | 19 Jul 2023 | 00:29:23 | |
👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise. In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We're sure you'll be able to take away many practical tips and tricks to improve your marketing! Topics covered in this episode: -Copywriting tips and tricks -Being a self-employed marketer -Improving your inner copywriter -Finding inspiration as a marketer We've also worked with Ellie on our brand-new copywriting course which you can check out here: https://go.girlsinmarketing.com/3PzN1Wd You can go follow Ellie here: https://go.girlsinmarketing.com/443AHC7 If you enjoyed this episode, make sure you're subscribed for some more marketing content 👏 | |||
| Snack Ep #23: B2B Influencer Marketing | 12 Jul 2023 | 00:16:06 | |
We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice? In this episode, the Girls in Marketing Team talk about:
Make sure to tune into our other snack episodes to hear the team debate different topics in marketing! | |||
| Understanding your Customer Lifecycle with Amelia Cohen | Salesforce | 05 Jul 2023 | 00:52:02 | |
On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce. If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing. Topics covered in this episode:
Don't forget to follow our podcast to be notified when our next episode is released! If you're new around here, make sure you get involved with Girls in Marketing: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg Website: https://www.girlsinmarketing.com | |||
| Meet the ITV Genius Behind Love Island’s Global Brand Marketing Success, Lauren Watson | Girls in Marketing | 03 Jul 2024 | 00:42:03 | |
Find out more about Hostinger here👩💻 Welcome to another episode of The Girls in Marketing Podcast! Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe. Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye. As the Brand Lead at ITV, she has created some of the most innovative and successful branding campaigns on television. Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field. In this episode, you'll discover: - The innovative strategies and marketing techniques that propelled Love Island to a global brand - Behind-the-scenes insights into the creation and execution of the show's branding and promotional campaigns. - Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry - The common mistakes of bad branding - Tips and lessons from one of the industry's top marketing experts on driving brand loyalty Whether you're a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand! If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast. | |||
| Snack Ep #22: Big Budget vs Small Budget Marketing | 28 Jun 2023 | 00:20:10 | |
Do you have to have a big budget for a marketing campaign to be successful? Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn't hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns. In this episode, the Girls in Marketing Team talk about:
This episode is a great listen and we'd love to hear your thoughts on Big Budgets vs Small Budgets in Marketing on our social channels: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg Check out how you can get involved with us here: https://go.girlsinmarketing.com/41JVd8H Don't forget to follow us if you enjoyed this episode! | |||
| Channelling Brand Mission Through Purposeful PR with Florence Welke | LUSH | 21 Jun 2023 | 00:36:14 | |
Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for. Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community. This episode is a great one if you're looking to drive your work forward with purpose and build a career that aligns with your personal values. This episode covers: Working in PR Building a community online and offline Lush's communication tactics Best marketing campaigns by Lush Huge thanks to Florence for joining us on this episode! Please make sure to like and follow us to keep updated with future episodes, see you in the next one! | |||
| Snack Ep #21: Progressing into Management | 14 Jun 2023 | 00:20:09 | |
Progressing into management is something that many of us are likely to want to do in our careers but where do you even start? Working in marketing is hard and navigating your way into a management position is super difficult. In today's episode, we dive into everything you might need to know about progressing into management no matter what point of your marketing career journey you are at. In this episode, the Girls in Marketing Team talk about:
If you're looking to get into a management position or simply looking to level up your career, this episode is a must-listen! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg | |||
| Building Confidence and Resilience in your Career with Rosa Mitchell | connective3 | 07 Jun 2023 | 00:44:00 | |
Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career. This episode covers:
This episode is a must-listen if you're wanting to grow your confidence in your marketing career. | |||
| Snack Ep #20: Guess the Brand in 20 Questions | 31 May 2023 | 00:12:12 | |
We’re back with another game of 20 Questions! Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back. Tune in, play along and let us know how you did! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg | |||
| Creating Effective PR Campaigns with Rachel Allison | Axe & Saw | 24 May 2023 | 00:52:24 | |
In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work. This episode covers:
If you're in the PR agency or simply interested in PR, this episode is a must-listen! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg | |||
| Snack Ep #19: Is Social Media Making Us More or Less Social? | 17 May 2023 | 00:14:37 | |
Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’ This episode covers:
We’d love your opinion on this topic over on social media, come and join in with the conversation! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg | |||
| Marketing and Growing a Podcast with Gaby Mendes | 10 May 2023 | 00:34:14 | |
This week, we're joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties. Gaby discusses what she would do if she was setting up a podcast in today's environment and how you can grow a community around your podcast. If you're looking to start a podcast or just considering how to grow your video content marketing, this episode is definitely for you. This episode covers:
A huge thanks to Gaby Mendes for joining us on this episode, we'll see you in the next one! | |||
| Snack Ep #18: Audience vs Community in Marketing | The Girls in Marketing Podcast | 03 May 2023 | 00:16:28 | |
What’s the difference between audience and community? It’s been a debate for years. Are they the same thing? How do you build an online community? Why is community so important? So. Many. Questions. In this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands today. Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic. This snack episode covers: •Creating an online community •How to grow a following •Building a tight community •The importance of community for brands •Examples of brands that use community well If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg | |||
| Behind The Scenes of the Creator Economy with Hannah Anderson | Kyma Media and ex Social Chain | 26 Apr 2023 | 00:42:48 | |
Today, we're joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor. Hannah spills the secrets behind today's creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI. Topics discussed in this episode:
This episode is a great listen for anyone working or looking to work in the world of influencer marketing in the future. A huge thanks to Hannah for joining us in this episode and we'll see you in the next one. Don't forget to like our podcast to be notified when our next episode is released :) If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg | |||