The Generosity Freakshow – Détails, épisodes et analyse

Ben Johnson, Founder & Lead Strategist at Frontier Marketing, joins the chat to share fundraising trends and strategies he’s discovered through his experience running an agency in Canada.

You’ll get to hear about differences between fundraising in Canada and the US, trends in the market in terms of online and offline giving, and why it’s important to have multiple tiers of messaging in your fundraising.

Links & Resources:

• Podcast- Frontier.FM: https://www.frontier.io/podcast
• Frontier Marketing: Frontier.io
• Ben Johnson on LinkedIn: https://www.linkedin.com/in/mrbenjohnson/
• Ben’s Email: [email protected]

Brady and Scott Curran, founder of Beyond Advisers, talk about the work it takes to scale organizations for social impact and some advice to increase charitable giving.

Links & Resources:

Beyond Advisers: https://www.beyondadvisers.com/

Founder and CEO of Golden, Sam Fankuchen, joins the chat to discuss volunteerism and how digitizing it is working towards making the volunteer process totally frictionless and personalized.

You’ll also get to hear about Sam’s journey to creating Golden and Golden’s new global partnership with Charity Navigator.

Links & Resources:

- Golden: https://www.goldenvolunteer.com/

- Golden app: https://apps.apple.com/us/app/golden/id1059267723, https://play.google.com/store/apps/details?id=com.goldenvolunteer.golden

- Golden for Organizers: https://dashboard2.goldenvolunteer.com/

- Contact Golden: [email protected]

- Golden on Instagram: @goldenapp

Chief Behavioral Scientist at DonorVoice, Dr. Kiki, sits down with Brady to discuss behavioral science and self determination theory.

Dr. Kiki also dives into demographics versus identity, satisfaction, preferences, commitment, and donor personas and donor identity.

Links & Resources:

- Agitator Blog: https://agitator.thedonorvoice.com/

- DonorVoice: http://www.thedonorvoice.com/

- Dr. Kiki on LinkedIn: https://www.linkedin.com/in/kiki-koutmeridou-78326117/

- Dr. Kiki on Twitter: https://twitter.com/KikiKoutmeridou?s=20

In this episode, Brady sits down with Darrell Booker, Corporate Affairs Specialist at Microsoft, to chat about a new program Microsoft launched in October for Nonprofit Tech Acceleration for Black & African American communities.

You’ll also hear what Darrell has to say about digital transformation and implementing new technology within nonprofits, and the progress that has taken place in the nonprofit space in the past year with the beginning of COVID and the movement against racial injustice.

Links & Resources:

- IG & Twitter: TalktoDarrell

- LinkedIn: https://www.linkedin.com/in/darrellbooker/

Brady chats with Juniper Glass, Principal at Lumiere Consulting, about some new research she’s worked on about donor engagement of women in Canada.

In this episode, you’ll also get to hear about how to better engage women in fundraising and philanthropy, and other research that Juniper has done around indigenous organizations in Canada.

Links & Resources

- Lumiere Consulting: https://www.lumiereconsulting.ca/

- Juniper on LinkedIn: https://www.linkedin.com/in/juniperglass/

Nic (Director of Experience) and Sal (Chief Experience Officer) from Fundraise Up join Brady to chat about some new research, donation page friction, and mobile payments.

You'll also get to hear what the guys have to say about covering fees and 90s cover bands.

Links & Resources:

• FundraiseUp: https://fundraiseup.com/
• Blog: https://blog.fundraiseup.com/
• Nic and Sal on LinkedIn: https://www.linkedin.com/in/ngmiller/ , https://www.linkedin.com/in/salvatoresalpietro/
• Donation Page Friction Study: https://nextafter.com/frictionstudy

Paul Nazareth, VP of Canadian Association of Gift Planners, joins Brady to chat about all things charitable gift planning.

You’ll get to hear myths around planned giving, innovations and digital applications, and how exactly you can grow generosity when people are giving from things like assets.

Links & Resources

• Paul on LinkedIn: https://www.linkedin.com/in/paulnazareth/

• Canadian Association of Gift Planners: https://www.cagp-acpdp.org/

Aubrey Bergauer, from Changing the Narrative, brings in her knowledge of fundraising and innovation from the arts space - specifically with symphonies and orchestras - to chat with Brady about how to grow generosity.

In the episode you'll get to hear about experiments and tests that Aubrey has run for organizations in the arts, but you'll also hear more broadly her thoughts on how to use content marketing, testing, and innovation for all nonprofits - not just those in the arts.

Links & Resources:

• All Social Media: @AubreyBergauer
• Aubrey’s Website: aubreybergauer.com

Francesco Ambrogetti, Author of Hooked on a Feeling and Emotionraising & Senior Coordinator at Unicef, joins Brady to chat about the emotions we need to drive at to inspire generosity in donors.

In the episode you'll learn what the emotions are that we need to drive at and how we drive those emotions within donors to inspire giving and generosity. You'll also hear about Francesco's two books and some unique work that his team is doing in India in terms of applying digital infrastructure.

Links & Resources:

• LinkedIn: https://www.linkedin.com/in/francesco-ambrogetti-8583632/
• Emotionraising: https://www.amazon.com/Emotionraising-astonish-disturb-convince-support-ebook/dp/B01NGT7OV8
• Hooked on a Feeling: https://www.amazon.com/Hooked-Feeling-devotion-memories-identities/dp/192737569X