The Gen Z Marketer – Détails, épisodes et analyse

It's not easy starting a business during the COVID-19 pandemic. And for Aidan Sowa, the journey starting a PR agency and scaling it to a 7-figure business during that time was no easy feat.

In this episode, Aidan talks about his work in public relations and how it affects personal branding and audience perception. He also walks us through his experiences in running an agency, as well as how entrepreneurs and freelancers handle the challenges in doing so.

Aidan is the founder of the Sowa Marketing Agency and VelvetVoice PR.

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Sowa Marketing Agency

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Listen to related episodes:

Ep. 35: Freelancing and Social Media Strategy with Kohi Social

⁠Ep. 52: How to Define Your Personal Brand⁠

Ep. 62: Podcasting101 with The Sunshine Collective

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It's exciting to get into podcasts, but it can also be intimidating. A lot has changed since the podcast boom years ago; not only did we get new shows and listeners, we also have vodcasts now.

How should you get started on a podcast? What is the podcast landscape like right now? What are listeners like and how can we engage them? Let's find out in this episode.

Get a chance to win a copy of "Podcast Growth: How to Grow Your Podcast Audience by The Podcast Host." Visit our Instagram to find out more.

Tish is the founder of the Sunshine Collective PH, a podcast production agency. She also has her own podcast show called Spill the Creativity.

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Listen to related episodes:

Ep. 34: How Purpose Drives Brand Strategy

Ep. 49: Branding a Podcast

Ep. 52: How to Define Your Personal Brand

Hit the follow button to get notified on the latest uploads! Find me on: ⁠Facebook: The Gen Z Marketer Podcast⁠

⁠Instagram: @genzmkt⁠

⁠Website

Have you ever needed to create a website on your own but would rather go for a free service? Canva, one of the known platforms, has not only democratized design, but also website building! ICYMI, they launched a website builder on their platform. If you ever thought about creating a micro-site for your portfolio or small business, you may want to consider using Canva. Find out why in this episode. Hit the follow button to get notified on the latest uploads! Find me on: Facebook: https://www.facebook.com/genzmkt Instagram: https://www.instagram.com/genzmkt/ Portfolio: https://jamiya.my.canva.site/

What is personal branding and how does it affect your career path? In this episode, let's talk about why personal branding is important and how you can figure out what yours is. 

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Does a a brand’s chosen ambassadors and their personal lives have an impact on a brand? Are brands impacted by their brand ambassador or endorser’s beliefs and choices? What are the impacts of an endorser's personal life on a brand?

In this episode, our case study is on Shopee Philippines and the backlash on the announcement of their recent endorser, Toni Gonzaga.

Learn more about this case:

https://newsinfo.inquirer.net/1672953/shopee-ph-gets-flak-for-getting-toni-gonzaga

https://www.bloomberg.com/news/articles/2022-09-30/sea-s-shopee-faces-philippine-boycott-over-brand-ambassador-toni-gonzaga

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The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's talk about why the USP is a thing of the past and why the Dominant Selling Idea (DSI) is more significant to marketers.

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In this episode, let's walk through the show's behind the scenes. What have we been working on during the hiatus, and how exactly do you brand a podcast? 

What is the Gen Z Marketer podcast all about? Where will the show be going now that we're back?

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Coursera is a platform that envisions a world where anyone, anywhere has the power to transform their life through learning. In this episode, let's talk about the reasons why Coursera is appealing to learners and prestigious institutions worldwide. Find out how you can also apply and get approved for financial aid in Coursera!

By the end of this episode, you should be encouraged to further your personal, educational, and professional growth by taking courses from the platform. 

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

Social media has been around for at least a decade and has significantly changed consumer behavior and the way marketers work. In its early years, it positively impacted users as it bridged gaps in relationships. However, the recent years shows us the dark side of the other side of the coin. Inspired by Netflix's The Social Dilemma, let's discuss how Facebook has changed user experience, how it has affected us as users and marketers, and how marketers should move forward.

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Brands are starting to speak up and take a stand on politics. This emerging change in behavior is something that consumers react to - and depending on the cause and communication strategy, they may react positively or negatively. 

Should brands be neutral or should they be vocal? How does this impact brands and consumers? How should we, as marketers, take action? 

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Join the Facebook group: https://www.facebook.com/groups/genzmkt

Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw