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| Titre | Date | Durée | |
|---|---|---|---|
| How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004 | 01 Oct 2026 | 00:19:58 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Kaleb's roofing company was doing $20K a month and closing one in every 20 doors knocked in just two months. In this episode of Scale or Fail, Alex identifies what's holding the business back and builds the high-volume repairs machine nobody else wanted to run. 90 days later, Kaleb had gone from $32K to $250K in revenue.
In this episode
00:00 Introduction: Kaleb and Keys Roofing Company
02:23 Selling repairs versus replacements
04:47 Building the VSL and sales funnel
09:33 Customer retention: reviews and membership offers
12:06 Sales representative’s closing script
14:02 Leveraging speed as margin
16:28 Kaleb’s position on the scaling roadmap
18:10 90-day results: from $32K to $250K in revenue
More Value:
Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| A Video to Watch if You're Ambitious and in Your 20s or 30s | Ep 1003 | 29 Sep 2026 | 00:08:43 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
One of the most tragic things in life is to work hard, reach the top, and realize the prize was never worth winning. In this episode, Alex breaks down an underrated question in business and life: who designed the game you are playing? And do you actually want the prize that comes with winning it? The answers could change how you make every decision.
More Value:
Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How to Price a Service Business So It Actually Makes Money | Ep 1002 | 25 Sep 2026 | 00:29:27 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Joey Goone runs Utopia Experience, a St. Louis event planning company that grew its average deal from $34K to $44K in a year. But his prices are made up line by line, and margins are thin. Plus, he converts leads 10 times more than his two full-time salespeople. In this episode of Scale or Fail, Alex helps Joey fix his offer, turn B2B conferences into lead gen, and frame every sales call with a VSL to optimize conversions.
More Value:
Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Get Rich While You Are Young | Ep 1001 | 22 Sep 2026 | 00:09:27 | |
Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
A dollar invested at 25 might be $90 by the time you're 70. The same dollar invested at 45 gets you a ninth of that. In today’s episode, Alex explains why the same effort pays more when you're younger. Before the age of 30, your money, skills, energy, reputation and whatever else is going for you will have a higher multiplier effect.
In this episode
00:00 The advantage of compounding money early
01:20 How skills compound disproportionately over time
03:30 Using early wins as stepping stones
04:26 Additional reasons to get rich young
07:06 Modeling the rule, not the exceptions
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How I'd Turn One Event Into $2.5 Million | Ep 1000 | 17 Sep 2026 | 00:26:06 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Dr. Zyad bought an 18-year-old concierge medicine practice and grew it from $1.8M to $3M in 18 months with $600K in profit. But after losing $55K on a bad marketing agency, marketing is still the bottleneck standing between him and his $15M goal. In this episode of Scale or Fail, Alex explains why most physicians never scale and lays out the referral and event-based system that could bring in a year's worth of revenue from a single event.
In this episode
00:00 Dr. Zyad’s concierge medicine practice
03:11 Building a referral offer worth talking about
06:10 Patient’s wow moments and the 90-day ask
08:21 Newsletter CTA and quarterly giveaway
10:10 Current sales process breakdown
13:11 Event-based lead generation playbook
17:23 One-day workshop funnel with Meta ads
22:28 Scaling roadmap review and next steps
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| The X Factor: Why Dolly Parton Was Impossible to Ignore | Ep 999 | 15 Sep 2026 | 00:13:48 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
In a world where anyone can make content with a single click, the message is no longer the only thing that matters. The messenger matters as well. In this episode, Alex explains what made Dolly Parton a once-in-a-generation superstar, the science behind the X Factor, and why the things most creators hide are exactly what would make them stand out.
In this episode
00:00 What is the X Factor?
01:54 Dolly Parton’s X Factor
04:58 Breaking patterns to stand out
08:16 Embracing your authentic self, quirks and all
11:00 Becoming exceptional—with broad appeal
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| If You Hate Selling, Watch This | Ep 998 | 10 Sep 2026 | 00:30:06 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Tina turned her son's recovery from autism, ADHD, and epilepsy into a $770K business with 72% margins. But she's still answering every DM. In this episode of Scale or Fail, Alex breaks down the belief holding most mission-driven founders back and the system that lets them help more people by doing less themselves.
In this episode
00:00 Introducing Tina and her business model
04:55 The back-to-front scaling framework
09:02 Designing and timing upsells after the initial sale
11:03 Checkout vs one-on-one pricing
18:05 AI agent for Telegram support
21:24 Turning Q&As into daily content
23:50 Ads strategy and CTA timing
28:01 Scaling roadmap assessment
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| 3 Signs You’re Going to Be a Successful Entrepreneur | Ep 997 | 08 Sep 2026 | 00:10:35 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
What holds back million-dollar business owners is not tactics but character. In this episode, Alex shares the three behavioral patterns that separate entrepreneurs who scale from those who stay stuck, and why the traits required to win in business are fundamentally anti-human. The traits relate to how you decide to move forward, and most entrepreneurs keep making the wrong decisions.
In this episode
00:00 Three traits that help entrepreneurs scale
03:22 Adopting a third-person perspective
06:31 The importance of surface area thinking
08:33 Taking the known-hard option
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How to Think Like the Top 1% | Ep 996 | 03 Sep 2026 | 00:12:31 | |
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Entrepreneurs often make mistakes by defaulting to intuitive solutions when a big business problem might require counterintuitive solutions. In this episode, Alex breaks down the top counterintuitive moves that scale a business, from pricing and hiring to niching down and doing more of what's already working.
In this episode
00:00 Intuitive vs counterintuitive business solutions
01:51 #1: Pay employees more to reduce labor costs
03:19 #2: Sell fewer products to make more money
04:05 #3: Niche down to scale your business
07:01 #4: Raise prices, hear more nos to increase profits
09:01 #5: Do more of what’s working, not something new
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Improving Team Performance Through Elimination | Ep 995 | 01 Sep 2026 | 00:15:04 | |
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
In most cases, business owners know what they need to do to improve team performance. The delay between knowing and doing it is what costs them. In this episode, Alex defines what organizational culture actually is, why the worst person on the team sets the bar for everyone else, and the most powerful signal a leader can send to a high-performance team.
In this episode
00:00 What is culture?
02:40 Raising the bar horizontally
07:04 Judging output, not excuses
10:56 Improving performance through elimination
12:50 Closing the gap between knowing and doing
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| 3 Stages of Building a Personal Brand | Ep 994 | 27 Aug 2026 | 00:12:07 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Most business owners have priorities, plural, which is exactly the problem. In this episode, Alex breaks down the single most strategic question in business, walks through every annual priority he's set across fourteen years, and reveals why having just one thing to accomplish is the only way anything else ever gets done.
In this episode
00:00 The power in having one priority
02:24 Alex’s yearly goals from 2010—2026
08:24 Betting on big goals vs small goals
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| The Case Against AI | Ep 993 | 18 Aug 2026 | 00:09:33 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
AI hasn't canceled every other form of leverage. It just gave entrepreneurs a faster way to work, even on the wrong things. In this episode, Alex makes the case that the businesses winning right now aren't winning because of AI. The highest leverage available to business owners still costs nothing and requires no software.
In this episode
00:00 Why leveraging AI in business isn’t paying off
05:37 Good decision-making gives higher leverage
08:07 Identify your true constraint to scale
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| One High-Stakes Decision Changes Everything | Ep 992 | 14 Aug 2026 | 00:11:36 | |
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Most sales objections aren’t objections. They’re excuses for giving power away. Today, Alex breaks down the psychology behind high-stakes decisions and shows how the same frameworks that make people more powerful in their lives can teach them how to sell better. The goal isn’t to pressure a prospect into buying but to help them make decisions that get them closer to what they already want.
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| The One Question to Ask About Any Relationship | Ep 991 | 07 Aug 2026 | 00:07:28 | |
Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Many people settle for someone who just showed up—they call it a relationship, and then wonder why they’re struggling. In this episode, Alex and Leila break down the only question that matters when choosing a partner. From the traits that rub off over time to why needing a partner is the fastest way to picking the wrong one, this is the conversation most couples never have.
In this episode
00:00 Sharing life goals from day one
02:21 The most important relationship question
04:52 Be okay alone before choosing a life partner
06:14 The ultimate relationship litmus test
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| The Offer So Good People Feel Stupid Saying No | Ep 990 | 05 Aug 2026 | 00:08:08 | |
Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
A perfectly crafted offer will still lose to a page full of testimonials. In this episode, Alex explains why starting for free is the fastest path to scale a new business. He also shares the four elements of compelling proof that beat promise every time.
In this episode
00:00 Always start for free
04:28 Proof over promise
05:30 Four ways to obtain and share proof
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Economies of Scale, Vertical Integration, and the Brand I Love Most | Ep 989 | 30 Jul 2026 | 00:08:08 | |
Join Alex and His Team at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Dominating a market once is hard. Staying unbeatable is an intentional structural decision. In this episode, Alex walks through three strategic advantages that make the biggest businesses in the world nearly impossible to compete with, and how any founder can start building them from day one.
In this episode
00:00 Cost advantages and economies of scale
02:27 Vertical integration: some practical examples
05:49 Building a strong brand and customer loyalty
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Why Winners Say No | Ep 988 | 23 Jul 2026 | 00:08:32 | |
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
The early stages of business growth require exploration. However, progressive scaling requires isolation, focus, and ruthless prioritization. In today’s episode, Alex explains why the best opportunities come after doing the work, why winners separate themselves by saying no, and how speed in decision-making creates an unfair advantage.
In this episode
00:00 Networking: exploration versus exploitation
02:40 Use work ethic to upgrade your circle
04:34 Money loves speed: decide faster
07:37 Adopting a “decide now” culture
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How I’d Scale This Business From $1M to $3M | 21 Jul 2026 | 00:23:10 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Most businesses don’t have a growth problem. They have a volume problem. In this episode of Scale or Fail, Alex helps a seven-figure sticker education business unlock its next stage of growth by fixing the biggest constraint: customer acquisition. He breaks down why more ad spend requires more creatives, why scaling requires moving up the awareness ladder, and how restructuring the offer can dramatically improve cash flow.
In this episode
00:00 Introducing Mim’s seven-figure sticker business
05:14 Increasing traffic spend on Meta ads
07:26 Using AI and UGC to increase creative volume
10:53 Awareness hooks to scale ads
13:07 Restructuring the annual offer
16:50 The 7-day trial bootcamp concept
21:53 Scaling roadmap review
More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Why Saying Your Business Isn't Scalable Is the Wrong Diagnosis | Ep 987 | 16 Jul 2026 | 00:12:23 | |
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Every business is scalable. Some are just harder to scale than others, and most owners can't tell the difference. In this episode, Alex bursts the one belief that kills more businesses than bad markets, bad products, or bad timing combined. The problem is often not the business model or the industry. It’s the decision to break what’s working, while the solution to the existing scaling limitations is already in motion.
In this episode
00:00 Breaking the scalability myth
02:43 Supply-constrained vs demand-constrained businesses
04:01 Scaling is supposed to be hard
07:37 You can’t delegate execution
09:26 Difference between features and bugs
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Scaling a $300K Moving Company in 60 Minutes | 14 Jul 2026 | 00:33:39 | |
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Selling labor by the hour in a service business is a race to the bottom. In this debut episode of Scale or Fail, Alex sits down with Nas, founder of Flexdolly, a $300K moving company in San Diego, to diagnose everything holding the business back. Using real numbers and examples, he reveals the secret to creating offers people will pay 10X more for and how to identify the right customers for them.
In this episode
00:00 Introduction
02:49 Fixing the moving business from back to front
06:30 Building a VIP referral offer for realtors
12:11 Adding premiums and price caps
14:46 Sales call script and objections
20:33 SMS and Instagram DM outreach
22:12 Brokerage integration blueprint
27:05 Review spiff script
30:03 Recap and current position on the scaling roadmap
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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| The Downsell Math and How to Build an Offer Worth 10x More | Ep 986 | 09 Jul 2026 | 00:09:36 | |
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The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed, specificity, and removing friction can transform an average offer into one that clients will pay premium prices for.
In this episode
00:00 Why middle pricing kills businesses
01:40 Three frameworks for premium pricing
04:04 Tactics for closing high-end clients
08:07 Reverse engineering ease and delivery
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| The Only Two Numbers That Decide If Your Business Survives | Ep 985 | 07 Jul 2026 | 00:12:55 | |
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Methods expire, but models remain the same. In this episode, Alex breaks down the only ratio that determines whether a business lives or dies, scales or stalls. He demonstrates how to calculate it, why it must be adjusted as the team and operations scale, and how ignoring it will kill cash flow before anything else.
In this episode
00:00 Why models beat methods in business
01:11 The two numbers that matter most
04:15 How to calculate LTV and CAC
08:19 Target LTV/CAC ratios by automation
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| 3 Levels of Building a Personal Brand | Ep 984 | 02 Jul 2026 | 00:15:59 | |
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A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant.
In this episode
00:00 Stage 1: Do epic work
02:31 Stage 2: Build strong associations
04:59 Bud Light, Coke, and Apple’s ad mistakes
10:43 Stage 3: Defend the belt
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| How to Create Content That Leads to Buyers | Ep 983 | 30 Jun 2026 | 00:10:26 | |
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Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash.
In this episode
00:00 The disconnect between reach and revenue
02:00 Testing top-of-funnel vs. revenue-generating content
06:18 Why algorithm signals are misleading
07:19 How to create “vertical value” content
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| The Barbell Strategy for Surviving the AI Shift | Ep 982 | 25 Jun 2026 | 00:12:09 | |
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The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to do is take risks, and how to position a business on the right side of the biggest economic shift in human history.
In this episode
00:00 Humans with superior tools always win
04:06 Barbell strategy for the future
08:10 The phase shift analogy
10:20 Next steps: how to automate daily tasks
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| The Psychological Power That Wins Every Negotiation Before You Sit Down | Ep 981 | 23 Jun 2026 | 00:11:15 | |
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Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done.
In this episode
00:00 Introduction to negotiation tactics
01:10 Leveraging BATNA (best alternative to a negotiated agreement)
06:29 Anchoring: how the first number controls the deal
09:38 Negotiating with terms instead of price
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| I Caught My Employee Stealing. What Should I Do? | Ep 980 | 18 Jun 2026 | 00:09:56 | |
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Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and strategically. From the reps and warranties liability that could blow up the deal, to why firing someone over $5 makes sense, he explains what it means to do business with integrity.
In this episode
00:00 How to handle an employee caught stealing
03:19 The Ozark story that describes employee theft perfectly
06:00 Why reputation is an asset worth protecting
08:26 The long-term reward of ethical decisions
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| The 4 Ways To Build Trust | Ep 979 | 16 Jun 2026 | 00:10:00 | |
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What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, becoming trustworthy, and how a single act of betrayal can undo years of trust overnight.
In this episode
00:00 Why trust feels vague and its true definition
01:11 Four types of trust and their determinants
03:51 When to trust someone and why trust matters
06:05 How to become trustworthy
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| Stop Trying to Fix the Thing That's Working | Ep 978 | 11 Jun 2026 | 00:13:23 | |
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Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is the biggest problem. The edge isn't speed. It's staying with what works long after everyone else has quit.
In this episode
00:00 The belief that a business isn’t scalable
02:45 Giving solutions time to work
04:29 Expectations vs a realistic timeline
06:51 Why all businesses are scalable
09:05 Sticking with one business opportunity
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How to Trade Your Way to a Better Deal Without Moving Your Price | Ep 977 | 09 Jun 2026 | 00:11:02 | |
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Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment.
In this episode
00:00 The 3 contexts where negotiation skills apply
00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs)
03:46 Tactic #2: Reciprocity and culture
08:00 Tactic #3: Framing offers as investments
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| How to Build a Brand in the Age of AI | Ep 976 | 04 Jun 2026 | 00:13:52 | |
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AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era. The answer isn't more content but proof, demonstrated in real time, at scale.
In this episode
00:00 The creator risk continuum
03:22 Why “B2 Prosumer” money advice needs credentials
05:22 B2B creator advantage: proof and credibility
07:42 How to provide proof at scale
11:43 Demonstrate and document delivery to build proof
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| The 4 Paths To Mega Money | Ep 975 | 02 Jun 2026 | 00:25:17 | |
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Many people stay broke chasing shortcuts. The wealthy play a different game. In this episode, Alex breaks down the four paths that create massive wealth and explains why nearly every billionaire follows at least one of them. From bootstrapping businesses to raising capital, the lesson is simple: wealth is about choosing the right game and playing it long enough.
In this episode
00:00 Four wealth paths explained
01:44 Path #1: Bootstrapping a business with your own money
06:25 Path #2: Raising capital and using other people's money
11:31 Path #3: Investing in other people's businesses
16:48 Path #4: Fund management and maximum leverage
21:02 How to attract capital by finding exceptional deals
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| The Bouquet Theory of Building a Brand From Zero | Ep 974 | 28 May 2026 | 00:15:33 | |
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Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying.
In this episode
00:00 Branding as a deliberate pairing of things
03:44 How to recover from bad pairings
05:29 Offering great products to reinforce great branding
07:35 The 3 metrics that measure brand strength
12:01 Tradeoffs can happen when you expand your audience
13:42 How Alex intentionally built his brand
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Most Businesses are Hard to Scale | Ep 973 | 26 May 2026 | 00:20:28 | |
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The difference between a business that compounds and one that bleeds isn't hustle but structure. In this episode, Alex breaks down the five structural advantages that separate businesses built to last from the rest. From retention math that lets owners predict their wealth to the moat framework top brands have used for decades, he provides the playbook every entrepreneur needs from the start to succeed.
In this episode
00:00 Sticky businesses: logo vs. net revenue retention
03:50 Examples of sticky and non-sticky businesses
07:46 Expensive products: pricing for high gross margins
09:57 Operating in expanding industries and markets
11:39 Low operational complexity and low capital expenditure
14:52 Uniqueness: building a competitive moat
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How to Monetize an Audience Without Selling Out | Ep 972 | 21 May 2026 | 00:08:27 | |
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Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers.
In this episode
00:00 Raw vs. curated social media content
01:29 How volume creates influence
02:45 The shift from social media to interest media
04:41 Leveraging IRL feedback in content creation
05:40 Understanding your real market size
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Watch This If You Own a Service Business | Ep 971 | 19 May 2026 | 00:36:03 | |
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Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.
In this episode
00:00 A review of Cory’s HVAC business
04:37 Game plan and Cory’s position on the roadmap
06:21 Pricing strategy: increasing prices for higher profits
09:27 Ads and landing page optimization
16:02 Reactivation emails, campaigns, and angles
21:01 Cross-platform retargeting and email sequences
24:00 Affiliate program strategy
30:28 Recap of the action plan and a look at one-year results
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Stop Waiting for Clarity | Ep 970 | 14 May 2026 | 00:11:43 | |
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Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity even when the next move isn't obvious. The secret, he argues, isn't knowing what to do. It's preparing so relentlessly that when the fat pitch finally comes, the prepared are already at the plate, warmed up, and swinging with everything they've got.
In this episode
00:00 Build capacity before opportunities come
02:32 Save money aggressively
03:50 Invest in acquiring and practicing skills
05:42 Practical examples of skill stacking
08:05 Build an audience without a product
09:08 Create a waitlist to gauge interest and demand
09:37 Networking and going to opportunity hubs
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Solving 6 Scaling Problems | Ep 969 | 12 May 2026 | 00:33:09 | |
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Bigger businesses demand bigger tradeoffs, but most business owners just don’t want to pay them. In this episode, Alex coaches six business owners through the real bottlenecks stopping them from scaling. He breaks down why inbound and outbound sales teams should never mix, why premium businesses require premium talent, and why the fastest way to grow is often killing the thing that made you successful in the first place.
In this episode
00:00 The real cost of scaling from $6M to $100M
07:14 Raising prices to fund staffing needs
10:46 Outreaches to get more “whale” HVAC partners
12:52 Building the dream team to handle high-end clients
18:18 Lead generation strategies for a roofing company
26:41 Doubling down on networking to generate more leads
27:55 Calculating the opportunity cost of exiting a business
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Free Books and Video Courses: https://www.acquisition.com/training
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| 4 Ways to Use AI in Your Business | Ep 968 | 06 May 2026 | 00:16:33 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
You don’t need to become an AI company to win. Build a company that uses AI better than everyone else. In this episode, Alex breaks down exactly how AI is changing marketing, sales, customer support, and operations without replacing the fundamentals that actually make businesses win. He explains how most founders are using AI wrong and why proof will matter more than ever. The tools don’t matter. Outcomes do.
In this episode
00:00 Using AI without becoming an AI business
02:25 Learning AI by automating tasks
06:10 How can AI reduce business risks?
07:20 Recognizing patterns to automate your workflow
09:43 Adding proof to AI content to stand out
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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| The 5 Things I Look For Before Starting Any Business | Ep 967 | 05 May 2026 | 00:20:26 | |
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Most struggling entrepreneurs are working hard in a bad business and don't even know it. In this episode, Alex breaks down the five structural advantages that separate businesses that compound from those that stall. No amount of hustle can fix a structurally bad business. Choosing the right industry does more work for founders than they'll ever do themselves.
In this episode
00:00 Stickiness: logo vs. net revenue retention
03:50 Examples of sticky and non-sticky businesses
07:32 Pricing for high gross margins
09:41 Operating in expanding industries and markets
11:21 Low operational complexity and low capital expenditure
14:33 Building a moat with uniqueness, know-how, and branding
More Value:
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Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| The Two Changes That Grew This Business 44% in One Year | Ep 966 | 30 Apr 2026 | 00:24:09 | |
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Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model.
In this episode
00:00 Introduction to Luis’s railing e-commerce business
02:42 Live Google ad account review
05:36 Optimize for DIY and custom orders
07:26 One-step sales funnel and closing calls
10:40 VSL structure and hook ideas
15:09 Email nurture framework and custom orders funnel
21:55 One-year results recap and key takeaways
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Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How My $250 Million Portfolio Actually Makes Money | Ep 965 | 28 Apr 2026 | 00:15:16 | |
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Acquisition.com does more than selling books and advising entrepreneurs. Today, Alex breaks down ACQ’s flywheel from converting eyeballs into email lists, books, and school communities to ascending the right people into different tiers of the advisory experience. The revenue is then deployed into real estate, ventures, and private equity, creating a moat that is hard to replicate.
In this episode
00:00 Turning attention into leads
02:05 Low ticket conversions and advisory services
04:11 Reinvesting income in real estate and ventures
06:14 ACQ’s future network
08:44 Disney-style business model
12:49 Core promise and current monetization strategy
More Value:
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Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Before You Run Ads, Fix This One Thing First | Ep 964 | 23 Apr 2026 | 00:24:52 | |
Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. They're probably wrong on all three. In this episode, Alex engages four educational business owners struggling to scale. The diagnosis and fix are the same across the industries. Fix internal issues and dominate the local market first before going countrywide.
In this episode
00:00 A house flipper going national too fast
06:53 Motocross operator facing copycats and pricing wars
12:28 A real estate agent coach seeking to double revenue
15:48 Outsourcing vs hiring an in-house brand manager
17:51 Online coaching business dealing with a high churn rate
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Stop Ignoring AI | Ep 963 | 21 Apr 2026 | 00:24:05 | |
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AI is here, and businesses that don’t adapt will be left behind. In this episode, Alex explains why adopting AI should be the top priority for any entrepreneur, leader, or employee. He shares insights on how AI-first businesses are already outpacing their competitors and why leveraging AI for automation, workflow optimization, and growth is critical for long-term success.
In this episode
00:00 The urgency to adopt AI in business
04:24 Shifting from role-based to workflow-based thinking
07:09 Future of business with AI: bring your own software/agent
08:46 How to train AI effectively
14:13 The impact of AI on the future of labor and industries
19:05 Practical advice to thrive in the AI-driven world
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How to Scale an E-Commerce Business Past the $10M Wall | Ep 962 | 16 Apr 2026 | 00:39:48 | |
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout
In this Q&A episode, Alex advises business owners on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale e-commerce businesses effectively.
In this episode
00:00 Lead generation for a luxury tables business
07:50 Hiring strategies to scale a direct-response business
12:20 Building a strong brand beyond media arbitrage
18:19 SaaS pivot advice for a salon business
27:56 Scaling a luxury resale business
33:03 Buying versus building talent to boost sales
38:33 How to get the $100M scaling roadmap
More Value:
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Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| Embrace The Cringe | Ep 961 | 14 Apr 2026 | 00:07:52 | |
Join Alex Hormozi at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
In this Q&A episode, Alex, who sold his e-commerce company for $46.2 million and set a Guinness World Record, answers key questions from business owners looking to scale. He advises them on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale effectively.
In this episode
00:00 Why caring and trying hard is perceived as cringe
03:10 The importance of documenting the struggle
04:46 Alex’s first ads and posts
06:08 The iterative process of getting better
06:44 Samples of Alex’s early (cringe) videos
More Value:
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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| One Step Away From Collapse (Here’s How We Fixed It) | Ep 960 | 09 Apr 2026 | 00:24:06 | |
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Joel built a $6.4M travel hedging company, but 85% of his customers come from one channel. If that channel dies, the business dies with it. In this episode, Alex Hormozi breaks down exactly how to fix this problem and turn a fragile business into a scalable business model. A good offer gets attention, but good systems scale the business. Focus on building efficient systems.
In this episode
00:00 Introduction to Joel’s travel hedging business
04:53 Demand-constrained vs supply-constrained diagnosis
06:14 Creating better ads with UGC
09:02 The Kaleidoscope creative testing framework
17:19 How to boost sales and score leads
18:37 Handling potential objections proactively to improve sales
20:49 Dialer math and hiring a larger sales team
More Value:
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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How To Stop Solving Problems That Do Not Exist | Ep 959 | 07 Apr 2026 | 00:33:18 | |
Join Alex Hormozi At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Scaling any business requires a clear input-output equation that defines core actions to drive revenue growth. In this episode, Alex Hormozi (whose service companies generate over $30M annually) advises five entrepreneurs on how to scale their stagnant service businesses. To achieve success in entrepreneurship, you have to make consistent trade-offs between ambition, family time, distractions, and hiring top talent to run the business.
In this episode
00:00 Scaling a chiropractor stuck at $2.4M revenue
06:41 Pricing strategies for SMB marketing to minimize churn
11:52 Handling AI threats to a website as a service (WaaS) business
17:14 Overcoming supply constraints to scale a CFO advisory company
25:39 Trade-offs to scale a roofing business from $6M to $100M
More Value:
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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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| How to Grow Your Brand In 2026 | Ep 958 | 02 Apr 2026 | 00:38:26 | |
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In the past 12 months, Alex Hormozi's social media exploded with 3 billion impressions and 4.5 million new subscribers, setting the stage for a record-breaking $105 million in sales for his books in one weekend. But how did he achieve this? Branding. In this episode, Alex breaks down his approach to creating an influential brand online, including leveraging emotional connections and associating a business with positive outcomes that resonate with the target customer.
In this episode
00:00 What is branding and why does it matter?
06:30 The difference between advertising and branding
11:03 How good branding makes money
13:58 Pairing a brand with the ideal customers’ interests
20:53 Bouquet framework for growing your brand
26:19 Leveraging positive product experiences
28:24 Three measures for brand strength
32:43 Dealing with the risks of new brand pairings
More Value:
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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
| How To Sell Services To The Ultra Wealthy | Ep 957 | 31 Mar 2026 | 00:20:00 | |
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Are you selling what your clients value or what you think they need? In this Q&A, Alex Hormozi helps two very different businesses break through their growth barriers. From scaling a membership model to creating high-ticket offers for ultra-wealthy clients, Alex offers the strategies necessary to increase revenue, streamline pricing, and boost customer loyalty.
In this episode
00:00 The sticker membership cashflow problem
04:39 Solution: selling the annual offer upfront
06:08 Adding physical products as bonuses
09:34 Pricing services for the ultra-wealthy families
12:54 Why the undifferentiated pricing ladder fails
14:00 Solution: adding an annual continuity to the offer
More Value:
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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
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Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. | |||
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