"Put something on your menu that's 100x more expensive." In this episode, Alex (@AlexHormozi) shares a few quick frameworks and tactics on pricing that will immediately help you drive more profit no matter what product or service you sell.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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"Some business owners stay stuck at the same level just to feed their own ego." In this episode, Alex (@AlexHormozi) defines hard work in a new way; as the messy, ambiguous work that is required to solve the next constraint in your business. Uncharted territory that seems impossible but is so important if you just did that one thing, all your other goals would get accomplished.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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"You have to check out your ego. Your ego's gone for this. You don't care about what other people think." In this episode, Alex (@AlexHormozi) explains a step by step process to make and keep your first $100,000, if that's a goal you're striving for in your current season

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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“This is what hard feels like… and that’s okay.” Today, Alex (@AlexHormozi) explores the mental struggles faced by entrepreneurs and offers strategies to combat anxiety and sadness. He highlights the importance of reframing reality, making consistent decisions, and navigating complex human relationships in business, while emphasizing the continuous acquisition of knowledge for better decision-making and a better life.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:14) - Dealing with sadness

(2:47) - Discovering options and gaining knowledge

(4:35) - Understanding the impact of emotions

(8:44) - The role of stress in life

(15:10) - The importance of defining terms

(19:16) - Impact of expectations on emotions

(21:50) - The role of challenges in business

(24:28) - The importance of knowledge in business

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“Someone will save you, but it's you, future you, the better you. The person that you've been waiting to become.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share his wisdom on how to get more customers, make more money, learn from failures, and understand the key elements of success. He elaborates on how powerful entrepreneurs like Steve Jobs and Elon Musk use these tactics effectively. Additionally, Alex shares the importance of acceptance in personal and professional relationships, his perspective on the concepts of happiness and joy, and explains the key processes for getting leads. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Ed Mylett on:

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➤ Check out full episode on YouTube!

Timestamps:

(1:13) - The art of framing in communication

(3:12) - The impact of framing on business reputation

(5:45) - The importance of taking responsibility in entrepreneurship

(8:13) - Role of action in alleviating anxiety

(9:12) - The importance of prioritizing in business success

(20:28) - Power of acceptance in relationship success

(26:43) - Role of joy in entrepreneurial success

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“The only reason you shouldn't be doing more reps and adding to the bar, adding to the stuff that you sell, is that you literally have no more people to sell to. And until you have that problem, you should focus on the one thing.” Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:33) - Gym analogy: understanding business complexity

(3:05) - Pitfalls of over-expansion in business

(4:44) - The solution: Simplifying and focusing

(7:40) - Personal experience and final thoughts

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(This episode is a re-run. Original airdate was September 8, 2022)

“Rule zero is spend less than you earn.” Today, Alex (@AlexHormozi) pays tribute one of his ultimate heroes, Charlie Munger, through sharing the lessons that greatly helped him in his entrepreneurial journey. He also delves into several concepts such as inverted thinking, lessons about brand importance, unique, expensive, sticky business models managed by an owner, the importance of living within our means, and how simplicity and determination to stay debt free led to Munger’s personal and professional success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:22) - #1: Inverted thinking can lead to innovative solutions.

(4:02) - #2: Simplicity is key in decision-making and business operations.

(5:34) - #3: Focus on unique, expensive, and sticky businesses.

(7:59) - #4: Know when to say 'enough' and avoid unnecessary complexity.

(9:20) - #5: Brand plays a crucial role in business success.

(11:04) - #6: Live within your means and prioritize financial fundamentals.

(12:47) - #7: Learning from the mistakes of others.

(13:29) - #8: The value of independence over money.

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“I've come to the point now where I genuinely believe that if you just keep your word, you nailed it.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share an in-depth and comprehensive breakdown of the art of sales. He emphasizes how sales should be an empowerment conversation and highlights how a well-structured sales conversation can significantly increase your potential customer base. Moreover, he shares insights on how to improve the process, providing detailed steps to follow, such as his 'closer' framework. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Ed Mylett on:

➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(1:42) - Alex's book launch success

(3:40) - Journey from unengaged to engaged lead

(5:29) - Role of lead getters in advertising

(7:33) - Strategy behind Alex's book launch

(10:11) - Power of progressive marketing

(13:03) - Applying methodology to sales cycles

(17:25) - Changing tactics: the first step

(18:12) - Personalizing approach: the ACA framework

(19:55) - The closer framework

(25:45) - The post-sale process: reinforcing the decision

(27:56) - Selling the vacation, not the plane flight

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“The biggest difference between rich dads and poor dads is that rich dads teach their kids to think in bigger increments.” Today, Alex (@AlexHormozi) shares his personal experiences and methodology for effective learning. He clarifies misconceptions about his habits, emphasizing he does not read regularly, but targets specific areas based on what he needs to know next. He encourages identifying points of deficiency, filling these knowledge gaps through targeted reading and practical applications

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:50) - The importance of identifying your learning needs

(2:51) - Value of masterminds and coaching

(3:58) - Importance of doing and learning from action

(6:33) - Experience with masterminds and workshops

(9:11) - The power of thinking in larger increments

(10:02) - Clearing up misconceptions about high ticket purchases

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(This episode is a re-run. Original airdate was on October 11, 2022)

Watch the YouTube version of this episode HERE

“It's actually your strengths oftentimes, which become almost always the bottleneck in the business.” Today, Alex (@AlexHormozi) explores the key concepts every entrepreneur needs to understand for business growth. From mastering personal skills to developing comprehensive business frameworks, the journey of entrepreneurship is marked by continual growth and improvement. Highlighting the importance of groomed leadership and a talented team, Alex walks you through the process of transitioning from being an individual contributor to being a manager, and ultimately a leader.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:15) - Understanding the three levels of employees or talent

(2:55) - Breaking down the three levels: individual contributor, manager, and leader

(4:52) - The role of systematization in leadership

(5:31) - Applying the framework to different departments in your business

(10:42) - The challenge of transitioning from manager to leader

(11:30) - The role of personal growth in entrepreneurship

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(This episode is a re-run. Original airdate was on June 01, 2021)

“When I look back on my life, the things that I enjoyed the most have been the pursuit, not the goal.” Today, join Alex (@AlexHormozi) as he guests on Chad and JT Go Deep to share his perspective on success and the role ego can play in achieving it. They discuss the importance of confidence and how it differs from ego, with Alex explaining how authenticity, interest, and staying genuine to oneself are keys to successful content creation. He also delves into his experience with investing and the role of a personal brand in business success. They explore the limitlessness of personal achievement and touch on motivational aspects of acknowledging inevitable death. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Chad and JT Go Deep on:

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➤ Check out full episode on YouTube!

Timestamps:

(1:54) - The impact of ego on success

(3:05) - Role of authenticity in content creation

(7:20) - Pitfalls of content creation

(12:36) - Role of personal brands in business success

(21:19) - The power of effort and determination

(29:34) - Role of mentorship and self-reflection

(33:37) - Visualizing the ideal future self

(42:40) - The impact of death on perspective

(49:56) - The gym as a unifying space

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“Are you really sad you're missing it? You choosing not to go has no downside.” Today, Alex (@Alexhormozi) talks about the importance of surrounding oneself with positive influences, and the dangers of falling back into old habits for the sake of tradition or social expectation. He also discusses managing relationships with family and friends who might not be conducive to personal growth are also offered, emphasizing the significance of standing firm on one's decisions and goals, and not being swayed by the criticisms or judgments of others.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:02) - The fear of not going home

(2:56) - The importance of asserting your identity

(5:23) - Evaluating the impact of your environment on your goals

(7:10) - Understanding the trade-offs of going home

(10:34) - The power of telling the truth

(12:21) - The importance of leisure time

(15:25) - Dealing with backlash and criticism

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“I would be far more sad that I had not realized my potential or what I hope to accomplish in my life in exchange for relationships.” Today, Alex (@AlexHormozi) talks about forming and losing friendships as one grows, evolves, and moves closer towards life goals. He also delves into the importance of nurturing relationships that align with one's growth and values, and underscores the necessity for mutual value exchange in relationships.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:17) - The cost of dreams and the price of fame

(2:08) - Reality of losing friends during personal growth

(5:12) - Concept of exchange in relationships

(6:52) - The pain of losing friends and the promise of new ones

(7:44) - Importance of choosing the right friends

(10:04) - Role of friends in personal growth

(11:41) - Embracing change and growth

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(This episode is a re-run. Original airdate was April 26, 2022)

"You have to like your goals more than you like your friends." In this episode, Alex (@AlexHormozi) talks about the "lonely chapter" - the awkward, transitional period where you don't really fit in with your old social circle as you adjust to the demands of starting a new business. It's not something to fear, it's something to expect and go through anyways.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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“It’s really just a teaching process of associating things they don't know with things they do know.” Today, join Alex (@AlexHormozi) as he guests on Going Deep With Chad And JT to share insights about how he approaches fitness, focusing on isolating specific muscle groups rather than traditional compound lifts, as well as how 'stoke' can be built into a brand. He also talks about business acquisitions and the criteria for assessing business viability, especially in the service industry. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Going Deep With Chad And JT on:

➤ Instagram | Spotify | Apple | X / Twitter

➤ Check out full episode on YouTube!

Timestamps:

(1:54) - Art of communication and public speaking

(5:08) - Fraternity life and leadership

(8:24) - Art of negotiation and merging fraternities

(11:59) - Importance of high quality food and diet

(18:10) - Science of strength training and exercise

(21:49) - Transition from fitness to entrepreneurship

(25:04) - Concept of cheat days and balanced diet

(29:02) - The role of reading and learning in business

(31:13) - Art of branding and creating a business

(38:26) - Process of buying companies and building a business

Follow Alex Hormozi’s Socials:

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“Every winner and every loser have the same goals. What separates them are the activities they commit to.” Today, Alex (@AlexHormozi) emphasizes the importance of being the type of person who takes the actions necessary to achieve their desired outcomes. He suggests using the question "What would this type of person do?" as a guiding principle in decision-making. Overall, He encourages listeners to focus on their identity and the behaviors that align with it.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:50) - Achieving goals: result, behaviors, identity.

(5:03) - Power of asking "What would this person do?"

(8:12) - Create evidence to reinforce desired identity.

(9:35) - Change who we are by changing what we do.

(11:40) - Change who you compare yourself to while leveling up.

(13:10) - Write down the person you want to become.

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on March 17, 2022)

“It takes years, not months.” Today, Alex (@AlexHormozi) discusses the importance of finding the right founder for a company. He emphasizes the qualities and traits they look for in founders when considering investment opportunities.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:47) - Three disqualifying traits for founders: ego, lack of focus, emotional reactivity.

(4:50) - Impact of leadership dynamics on company's success.

(6:36) - Strategies for improving focus and judgment in team selection.

(9:45) - Ego: talk less, listen more, test self-awareness.

(12:22) - Work on yourself to become worthy of success.

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was May 03, 2022)

“It's really about being beyond definition, writing your own path, you know, keeping promises in a world that breaks them.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss various facets of entrepreneurship, business strategies, and brand building. They talk about concepts such as the critical importance of keeping promises in business, the necessity of experiencing failures before tasting success, and the value of associating a brand with long-term goodwill. The conversation also highlights how entrepreneurs can make their businesses unique and extraordinary (one of zero) by keeping promises, giving first, earning approval, and creating their own paths. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Tom Bilyeu on:

➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory

➤ Check out full episode on YouTube!

Timestamps:

(0:35) - Understanding frame of reference

(3:12) - Importance of defining things

(6:41) - Impact of beliefs and values on behavior

(9:55) - The power of feedback and learning

(18:06) - Importance of setting goals

(25:41) - Breaking down the sales process

(29:12) - Intricacies of cause and effect

(39:12) - Importance of leverage in business

(42:33) - Identifying business opportunities and competitive dynamics

(51:30) - Understanding the nature of business

(01:00:45) - Journey of entrepreneurship: stages and challenges

(01:07:57) - The impact of a strong brand on business success

(01:24:50) - The role of business in solving problems

Follow Alex Hormozi’s Socials:

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“I think a lot of people spend a lot of time and effort trying to figure out how they feel.” Today, Alex (@AlexHormozi) discusses his perspective on the importance of creating one's own meaning in life, the power of accepting and experiencing all emotions, and the concept of redefining terms and beliefs to achieve mental wellness.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:58) - The Meaning of Life

(3:36) - Observation vs. Assumption

(7:23) - Importance of Emotions

(8:12) - Reflection on Mental Wellness

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was on July 14, 2022).

“You can tell how wealthy someone is by their perspective on time.” Today, Alex (@AlexHormozi) discusses the difference between the mindset of rich dads and poor dads regarding higher leverage opportunities. He also explores the importance of measuring sticks in terms of money and time, and how aligning oneself with individuals who have larger units of measurement can lead to success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:45) - Hang around people with bigger units of measurement for money

(3:23) - Identify the unit of measurement people use for money

(4:38) - Wealthy people act faster and utilize time better

(6:36) - Switch from end of week to end of day as default

(7:41) - Impulse control and self-restraint are key drivers of success

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was May 26, 2022)

“Experts are not more disciplined than you, they’ve just found more ways to win.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss how to enhance one's actions and behaviors to achieve their objectives. They emphasize the significance of being strategic, consistent, and carrying a learning mindset throughout one's journey to success. They also underline the role of the environment and stimuli in shaping our behaviors and attitudes. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Tom Bilyeu on:

➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory

➤ Check out full episode on YouTube!

Timestamps:

(1:34) - External variables in behavior control

(5:08) - Fear and drive in success

(9:14) - The impact of self-esteem on success

(12:58) - The power of reframing negative emotions

(18:47) - Operationalizing success

(43:16) - Understanding the importance of words

(48:01) - Translating feelings into actions

(53:09) - The importance of clarity in achieving goals

(01:03:24) - The power of self-punishment

(01:13:22) - Addressing performance issues in the workplace

Follow Alex Hormozi’s Socials:

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“Strong convictions precede great actions.” Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:15) - The power of conviction

(4:17) - The role of testimonials and reviews

(5:58) - Importance of belief in the product

(7:34) - Sales directors and refilling conviction

(8:50) - Having faith in sales

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(This episode is a re-run. Original airdate was August 04, 2022)

Watch the YouTube version of this episode HERE

“If you are worried about too many people quote, taking advantage of it, You can drive even more scarcity by limiting quantity.” Today, Alex (@AlexHormozi) gives strategies for maximizing profits during the holiday season by utilizing various marketing tactics such as loss leaders, gift cards, high-ticket items, and buy one get one free promotions. He emphasizes the importance of presenting these strategies in an appealing way to attract customers.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:01) - Strategy #1: Loss Leader

(3:56) - Strategy #2: Gift Cards

(7:58) - Strategy #3: High Ticket, High Scarcity

(10:24) - Strategy #4: Free with prepay

(15:01) - Using the M.A.G.I.C Formula

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“If you build one amazing product that people will consistently buy and tell their friends about You don't have to work again.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss resource allocation, talent acquisition, and prioritizing quality over quantity, while also exploring effective advertising and customer engagement. Additionally, the conversation touches on the significance of discipline and regimen in maintaining health and fitness. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Eric Siu on:

➤ Instagram | Twitter / X | Spotify | Apple

➤ Check out full episode on YouTube!

Timestamps:

(1:53) - Power of the Written Word

(4:30) - Journey of Writing a Book

(8:02) - The Concept of Legacy

(12:45) - Importance of Focus

(28:37) - Power of Hard Work

(33:30) - Difference Between a Good Book and a Great Book

(35:46) - Challenges of Writing a Comprehensive Book

(39:48) - The Role of Talent in Business Success

(47:17) - Importance of Fitness and Diet in Personal Life

(56:47) - The Role of Patience and Embracing Uncertainty in Life

Follow Alex Hormozi’s Socials:

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"There's no generic business consulting that can deliver as consistent of an outcome [for customers] as a very niche business" In this episode, Alex (@AlexHormozi) shares the story of scaling the sales system when Gym Launch was getting started. He breaks down fundamental selling principles that he had to learn before he started to succeed with sales and scaling a niched down licensing business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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The actual entrepreneurial cycle (…) It's not a destination. It's not linear. It's cyclical.” Today, Alex (@AlexHormozi) shares valuable life lessons and experiences in business and personal growth. Topics covered include continuous learning, embracing humility, recognizing the cyclical nature of success and failure, persistence, negotiation skills, and the importance of long-term commitment and focus. He also emphasizes the value of paying to learn from those more successful to accelerate one's own path to success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:39) - #1: You make better decisions and you learn more by assuming that you're dumber than everyone else.

(4:04) - #2: The hardest respect to earn is one’s own.

(5:26) #3: If you want to control what people think, control what they say.

(6:53) - #4: You get more out of reading one book that's great five times than out of reading five mediocre books

(9:22) - #5: Most champions do not have something that you do not. They lack something that you have.

(10:20) - #6: Goodwill compounds faster than money.

(11:29) - #7: You're going to die. And two weeks after you die, most people will have forgotten about you.

(12:23) - #8: Extraordinary accomplishments come from doing ordinary things for extraordinary periods of time.

(14:09) - #9: If it's worth doing, it's worth doing well.

(16:43) - #10: Be willing to negotiate everything except for your values.

(19:17) - #11: Humility.

(21:32) - #12: The happy man has a thousand wishes. The sad man has one.

(24:19) - #13: Failure leads to learning. Learning leads to success. Success leads to complacency, complacency leads to failure.

(26:30) - Bonus: I would pay any amount of money to make obvious truths real for me.

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(This episode is a re-run. Original airdate was on November 8, 2022)

“Ownership. Is the goal, not CEOship”. Today, Alex (@AlexHormozi) highlights the importance of structuring a business for potential sale, even without immediate plans. He explores the distinction between being a CEO and an owner, the benefits of transitioning from CEO to owner, and the significance of building self-sustaining businesses.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:40) - Mistake of being CEO of multiple businesses simultaneously

(3:34) - The difference between being a CEO and an owner

(4:32) - Being a strategic advisor and not leading meetings

(6:22) - The importance of building a business that can operate without the owner

(7:36) - Removing oneself from central communication to create leverage

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(This episode is a re-run. Original airdate was January 25, 2022)

“We will do our jobs. We will do a good job. We will do all of the basics and we will do it every time.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss the challenges and lessons learned from running multiple businesses simultaneously, emphasizing the importance of focus and specialization. He also shares insights on the role of content in driving deal flow and the complexities of operating a holding company. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow Eric Siu on:

➤ Instagram | Twitter / X | Spotify | Apple

➤ Check out full episode on YouTube!

Timestamps:

(2:15) - Holding company, content for deal flow.

(11:19) - Managing stress with multiple companies and content creation.

(15:13) - Advice for those buying businesses and hiring operators.

(19:32) - Transitioning from minority to majority investments.

(23:40) - Changes in content strategy over the past 12 months.

(28:29) - Percentage of work on shorts vs long-form content, hooks, stories.

(36:17) - Indoctrinating team into way of thinking.

(44:04) - Evolution of Alex and Leila's relationship.

(49:27) - Structure of Alex's content team and filming days.

(57:50) - Compounding on various platforms.

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Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:16) - Difference between infinite and finite games

(6:39) - Advantages of longer time horizon in audience building

(9:56) - Applying time horizon concept to employees and hiring

(12:25) - Importance of bringing in smarter and better people

(15:20) - Trading fear for fulfillment and long-term gain

(16:25) - Pruning relationships and removing growth detractors

(18:40) - Finding enjoyment and prioritizing consistency

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(This episode is a re-run. Original airdate was on March 10, 2022)

Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:14) - First 3 hires: admin, customer support, salesperson

(3:18) - 4th & 5th hires: marketing assistant, fractional bookkeeper

(5:23) - Entrepreneurship: buying back time for high leverage activities

(7:22) - Incur debt strategically: financial, operational, talent, management, CRM

(9:18) - Hiring in reverse order of value and cost to replace

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(This episode is a re-run. Original airdate was on March 22, 2022)

“Which one of these is going to make you wealthier? (…) as boring as it might be, is going to make you way wealthier than going from zero to five.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their unique relationship dynamic and how they navigate working together as spouses. They share their advice on involving your spouse in your work and emphasize the importance of finding a relationship dynamic that works for you, rather than comparing it to others. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow BiggerPockets on:

➤ Instagram | Spotify | Apple

➤ Check out full episode on YouTube!

Timestamps:

(0:56) - Thoughts on involving spouse in work

(4:33) - Alex and Leila's advice on successful relationships

(9:14) - Advice on finding the right person to work with

(13:59) - Make money doing what you're good at and enjoy

(16:23) - Sneak peek into Alex's upcoming book

(19:23) - Conclusion

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“You are going to suck at this for a very long time.” **Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:02) - Many people limit themselves by believing they are bad at certain skills.

(4:31) - Believing that if someone can do it, you can too.

(7:27) - Approaching skills with the understanding that improvement is possible.

(8:11) - Encouraging others to invest in skills and overcome fears.

(8:31) - Personal example of improving math skills through practice and belief.

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(This episode is a re-run. Original airdate was on November 17, 2020)

Watch the YouTube video of this episode HERE

"Winners focus on winning, losers focus on winners.” Today, Alex (@AlexHormozi) shares advice to his younger self on the importance of continuous hard work and the realization that what was once considered hard work is only a fraction of one's true capabilities. He emphasizes the need to embrace uncertainty, delay immediate rewards, and prioritize work-life balance on a longer time horizon for entrepreneurial success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:42) - What hard work actually looks like

(3:44) - Uncertainty is the reality of entrepreneurship

(9:53) - No need for weekends, meaningful work.

(12:36) - Success is the ultimate revenge.

(15:39) - Genuine support and personal growth.

(17:48) - Ignore hate, embrace envy and jealousy.

(19:27) - Sadness from limited options, anxiety from lack of priorities.

(21:41) - Fear of judgment, but they don't matter.

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“In the beginning it's just ignorance, not stupidity. It's just that a lot of entrepreneurs early on don't know what good looks like.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their company Acquisition.com and their approach to building successful businesses. They share insights on scaling, creating a positive work culture, and the importance of fostering a win-win-win environment. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Follow BiggerPockets on:

➤ Instagram | Spotify | Apple

➤ Check out full episode on YouTube!

Timestamps:

(2:16) - Why they’re passionate about Acquisition

(7:04) - Workplace culture and the kind of talent they hire

(18:31) - Work dynamic of Alex and Leila

(24:52) - Why hiring is a skill in itself

(28:24) - How hiring becomes the biggest hurdle for growth

(33:09) - Shifting perspective of “hiring” to “talent acquisition”

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Watch the YouTube video of this episode HERE

Believe every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:43) - Selling skill comes with conviction and understanding prospects

(3:03) - 1st equation: sales skill multiplied by belief extent

(5:18) - 2nd equation: revolves around work ethic

(8:33) - Make a perspective shift for authentic communication

(8:47) - If you don't believe, convincing others and making sales is difficult

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(This episode is a re-run. Original airdate was on July 6, 2021)

"Customers are bloodhounds for value." In this episode, Alex (@AlexHormozi) explains a framework for different ways that you can make your offer more attractive and ultimately drive to more positive word of mouth, repeat purchases, and higher conversions.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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"Fundamentally, if you're making more money back from customers than it costs you to get them, then you are printing money." Today, Alex (@AlexHormozi) shares his three-step process for scaling ads in portfolio companies, emphasizing the importance of tracking ad spend, preparing to lose money, and optimizing for the lifetime gross profit to customer acquisition cost ratio. He also discusses the benefits of split testing and creating multiple ad creatives to find the winning formula for successful advertising campaigns.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:54) - Phase 1: Track expenses, spend only when traceable.

(1:44) - Phase 2: Start with money loss, find winners, extend payback.

(6:18) - Phase 3: Reach money printing. Measure LTGP/CAC for growth.

(6:40) - Focus on LTGP/CAC ratio, efficient acquisition, quick payback.

(9:51) - Businesses grow through client-financed acquisition, overcoming bottlenecks.

(11:58) - Scale advertising once foundational aspects are perfected.

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"You want to own the business, not have the business own you.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to discusses the importance of building a good product, relinquishing control as an entrepreneur, and the concept of compounding in business. The conversation also touches on the challenges of ego, the readiness of a product, and the perspective on competition. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!

Timestamps:

(1:29) - Relinquishing control struggles

(6:10) - Vision for acquisition

(10:21) - Identifying readiness

(13:31) - Small-business competition fixation

(17:31) - AI discussion

(19:48) - Traits vs skills

(22:39) - Motivation beyond money

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It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:00) - Optimism helps confront harsh realities.

(3:33) - Thrive in new challenges, embrace change.

(4:34) - Persistently optimistic, confront brutal facts.

(7:26) - Innovation and customer communication.

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(This episode is a re-run. Original publishing date was on June 02, 2020)

"You can learn every platform on your own. It just takes more time." Today, Alex (@AlexHormozi) shares his experience of growing his audience across all platforms through hiring agencies to help him with content creation and platform strategy. He emphasizes the importance of setting clear expectations and learning from the agency to eventually bring the work in-house for long-term success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:34) - Outsource and learn from experts.

(6:48) - Be cautious when using agencies.

(9:35) - Long-term consulting relationships are valuable.

(16:30) - De-risk future investors by using in-house agencies.

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“A lot of times people were very driven by like their mission or their purpose or their big vision, and I had none of those things.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to share his thrilling entrepreneurial journey, from facing financial ruin to leveraging his brand's power and transforming his course through strategic pricing and company sales. Discover the significant roles of luck, pain, and respect in entrepreneurship, along with the importance of a long-term perspective and effective time management for success. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!

Timestamps:

(1:26) - The power of building a brand

(7:51) - Financial setback due to fraudulent activity

(14:44) - The role of luck in success

(18:49) - Importance of acceptance in relationships

(22:08) - Three traits of driven individuals

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You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:08) - Personal story of lack of focus and its consequences

(2:55) - The 5 Phases of Niche Hopping

(8:31) - Encouragement to stick with one niche and become better

(10:24) - Importance of testing and improving processes

(11:36) - Avoid being spread too thin; don't mix strategies

(14:07) - Choose one niche and stick with it, don't bail.

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(This episode is a re-run. Original airdate was July 17, 2020)

"The amount of work that's required to make something exceptional precludes you from doing multiple things.” Today, join Alex as he gives advice from business owners on importance of character and time in achieving success, finding the best method for generating leads, running searches on different platforms and comparing the response rates to determine the most effective method, and more.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:45) - Lead generation strategies.

(4:11) - Cutting toxic friendships.

(8:41) - Resetting boundaries with family.

(9:56) - Offering free value to pay offers.

(11:53) - Trust and increasing conversion rates.

(14:50) - Finding Your Niche

(18:12) - Semi private model.

(22:07) - Doing six-week transformations.

(25:26) - Brand deals and the crypto space.

(31:05) - Goals and relationship compatibility.

(32:30) - Settling for a $45,000 employee.

(34:54) - Scaling and attracting talent.

(38:25) - Getting the commission breath.

(40:55) - Moving through the org.

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“So you have to suck for a long time until it's unreasonable that you don't suck.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about the importance of ignoring negative voices and self-doubt when pursuing success. They share their experiences and lessons learned in business and personal growth. The conversation also touches on the topic of balancing work and passion, with one of the hosts reflecting on how monetizing his passion turned it into work rather than enjoyment.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Straight Outta Lair’s YouTube Channel!

Timestamps:

(1:08) - Monetizing passion and work.

(3:14) - Training with others for growth.

(9:37) - Seasons of doing deals and a season of "no".

(14:08) - Identifying business constraints.

(20:14) - Turning a hat back to front and hustling.

(28:43) - Losing time in younger generation.

(30:35) - Volume begets quality.

(34:47) - Picking the right opportunity vehicle.

(36:50) - Chasing low-hanging fruits and leveraging for success.

(42:16) - Entrepreneur seasons and commitments.

(45:47) - Don't stop in the game.

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Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:58) - Skill development through consistent action

(4:00) - Importance of knowledge and learning from mentors

(7:15) - Value of earning while learning and gaining experience

(10:29) - Self-awareness and adjusting expectations in business and fitness

(13:17) - Intrinsic motivation vs extrinsic motivation

(14:46) - Consistency beats intensity

(16:10) - Liking business for success

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was Oct. 12, 2021)

Watch the YouTube version of this episode HERE

"Little 1% improvements over and over again yield these 50% boosts." Today, Alex (@AlexHormozi) shares with us how he was able to double the size of one of his portfolio companies in just 60 days by solving five key problems. He explains the importance of having processes in place for each function of acquisition and how product problems can impact sales. He then reveals the data of the company before and after the changes were made.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:06) - Explanation of key terms: show, offer, close, cash, units

(5:12) - #1-2: Low show rate & Multitasking inefficiencies

(8:01) - #3: Low close rate

(9:22) - #4-5: Ineffective reminders & Low cash collected

(10:24) - Ineffective discovery, need to dig deeper

(11:10) - Ask why customers want the product/service

(14:21) - Delivery of message is important, tone and emphasis

(20:09) - Culture fit and tactical knowledge in hiring process

(23:59) - Optimize sales script, handle objections

(27:24) - 40% sales improvement, 80% offer rate, 41% close rate

Follow Alex Hormozi’s Socials:

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"The reason why this thing is really fast is the same reason why it's not going to make you a billionaire" In this episode, Alex (@AlexHormozi) He breaks down the pros and cons of the education or coaching business, how quickly it can scale, but the roadblocks to scale that it's likely to run into along the way.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Follow Alex Hormozi’s Socials:

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"You can't have strong character without going through hard things.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about pivotal moments of transformation, family dynamics, and the pursuit of excellence in their chosen fields. They also discuss overcoming adversity, and the pursuit of meaning and purpose.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Straight Outta Lair’s YouTube Channel!

Timestamps:

(4:09) - Living with conviction

(8:59) - How Alex got into entrepreneurship

(11:01) - Starting and scaling fitness businesses

(15:18) - Learning from failures is crucial

(19:02) - Entrepreneur takes risks, overcomes adversity

(26:05) - Desperation can lead to innovation

(32:13) - Overcoming adversity leads to success

(33:55) - Embrace challenges for personal growth

(38:42) - Finding meaning in life

(41:47) - Approval from others is fleeting

Follow Alex Hormozi’s Socials:

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"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making big changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a major pivot in his business and encourages listeners to confront hard decisions with no half-measures.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:25) - Old must die for the new to live; commit fully.

(4:00) - Act boldly now to dominate future markets; no half measures.

(6:50) - Procrastination leads to bigger problems; take action now.

(8:30) - Embrace change for growth; no other option.

Follow Alex Hormozi’s Socials:

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(This episode is a re-run. Original airdate was June 20, 2019)

Watch the YouTube version of this episode HERE

"You need to sell more customers. You need to make them worth more.” Today, Alex (@AlexHormozi) outlines strategies to enhance the value of a business, including cash flow, profitability, growth, and audit readiness, with a focus on reaching a 5 million EBITDA mark.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:37) - The 3 Important Variables

(4:10) - Leadership Team In Place Running Day To Day

(15:09) - Marketing Without The Face Of The Founder

(18:06) - Delivery Without The Face Of The Founder

(22:25) - Multiple Reliable Acquisition Channels

(31:36) - Reliable Recurring Revenue

(40:19) - Diverse Customer Base

(45:20) - Automated Metric Tracking

(52:22) - High Cash, Profitable, Growing

(59:38) - Audit Ready Financials

(1:03:29) - 5MM+ in EBITDA

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