Explorez tous les épisodes du podcast The Gambling Files

In this episode Fintan and Jon welcome back Keith O'Loughlin, now a best-selling author! Of course he’s also an expert in sports betting and gaming, and in this episode he tells us about his new venture, shares insights on transforming the betting industry, making sports betting more accessible, and the importance of trust and fun in gaming. We explore innovative betting technologies, responsible gambling, and the future of sports and media integration.

Stuff we talk about, in a list:

• The evolution of sports betting over the last 20 years
• The importance of trust and simplicity in betting platforms
• Innovations in media integration for sports betting
• The role of responsible gambling and protecting players
• The concept of 'fun' in betting and sports engagement
• The impact of technology and AI on betting experiences
• The story behind the name 'Funteron' and its mission
• The future of sports rights and viewer engagement
• The challenges and opportunities in expanding betting to new markets
• Keith's insights on the importance of experience over trophies

Choice quotes:

"The medal is just a piece of metal."

"Life is about experiences, not trophies."

"Your scoreboard in life is not about money."

Chapters, but add 30 seconds or so because of the music which we use with permission by Mara Carlyle:

• 00:00 Introduction to Keith O'Loughlin and the episode's focus
• 02:16 Keith shares his recent experiences and insights
• 09:21 Keith discusses his book about Eddie Jordan
• 11:48 Upcoming book 'The Medal Is Just Metal' and its themes
• 16:13 Personal stories about achievements and trophies
• 18:07 The true scoreboard of success in life
• 19:29 Challenges in the current global landscape
• 25:59 Keith's new betting business and industry insights
• 34:19 Simplifying sports betting and making it fun
• 40:17 How integration with media works in betting platforms
• 48:17 Future vision for responsible and fun betting

Keith on LinkedIn: https://www.linkedin.com/in/keitholoughlin/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode of the industry's shiniest five-year-old podcast, Robert Lenzhofer discusses the innovative Hizi platform, a self-service operating system for iGaming studios that simplifies game development, deployment, and management, aiming to revolutionize the industry with cloud-based solutions. Hosts Fintan Costello and Jon Bruford welcome Robert – a returning guest! – as they discuss the usual mish-mash of topics alongside Robert’s innovation.

As ever, we thank our superb sponsors – you can find out more about Optimove, World Gaming, and GLI further down this page…

Choice quotes:

• "This is more like an operating system for studios"
• "Allows you to create any RNG game directly in the back office"
• "It's like AWS for the gambling industry"
• “The RGS all grown up. The operating system for studios.”
• “If you still have to code into the backend, then it’s not self-service.”
• “We just give you the best tool that possibly can be built.”

Chapters (but add 30 seconds or so because of our beautiful music, which is copyright Mara Carlyle…)

• 00:00 - Opening banter and the challenge of recording multiple episodes
• 01:02 - Moving house, lampshades, and the magnetic knife rack
• 03:18 - Holiday talk, hustle culture, and the death of downtime
• 04:04 - The world’s best theme park in Devon: Diggerland, and possibly the best jingle for a theme park ever.
• 10:29 - Robert’s summer chaos and building a point-and-click adventure with his daughter
• 12:20 - Introducing Robert Lenzhofer and the move beyond Holle Games
• 13:01 - What Hizi means and why it is about more than an RGS
• 14:43 - What the platform is for in practical studio terms
• 15:48 - Why RGS infrastructure should be treated like a commodity
• 16:29 - Self-service signup and instant dedicated instances
• 18:14 - Pricing tiers and what’s included in the basic package
• 19:20 - The no-code, AI-assisted Hizi engine
• 21:02 - Early traction, partner growth, and game deployments
• 23:36 - What studios actually do inside the platform
• 24:34 - Why billing and back-office tooling matter for small teams
• 26:15 - Migration paths for existing studios and hybrid deployments
• 27:40 - How Hizi compares with Stake’s model and game-upload systems
• 29:00 - The “end of RGS” idea and B2C engine support
• 31:12 - Could a simple card game or pub machine be built on Hizi?
• 33:15 - How the platform reduces startup friction and contract pain
• 35:07 - What onboarding looks like and the learning curve
• 36:06 - Why Hizi’s challenge is broader than a single-operator system
• 37:43 - Scaling with a lean team and moving from beta to wider onboarding
• 41:39 - Distribution as the bottleneck for smaller studios
• 44:05 - Starting a game studio and the “Doctor Hour” joke
• 45:16 - Bamboo Guerillas arrives
• 47:56 - Closing thanks and an invitation to revisit the project in 12 months

Robert on LinkedIn: https://www.linkedin.com/in/robertlenzhofer/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode, Jordan Lea from Deal Me Out discusses the evolving landscape of gambling regulation, black market impacts, prediction markets, and industry challenges. We explore how regulation, industry reputation, and consumer safety are interconnected and what future steps are needed.

This episode is brought to you thanks to the auspices of our Mighty Sponsors: GLI, Optimove, and World Gaming. More on their magnificence after the bit where you can see what’s in the podcast.

Things we talk about, but in a sexy list:

• Gambling regulation and its evolution
• Impact of black market gambling on the industry
• Prediction markets and their perception as safer alternatives
• Industry reputation and media portrayal of gambling
• Regulatory challenges and government engagement
• Black market gambling's influence on consumer behaviour
• Strategies for industry self-regulation and public trust
• The role of education and community engagement in harm prevention
• Future trends in gambling technology and regulation
• The importance of industry unity and advocacy

Choice quotes:

"The industry has improved significantly over the years"

"Illegal gambling is a growing problem we must address"

"Prediction markets are being mistaken for safer alternatives"

Chapters – but add 30 seconds or so because of our beautiful music, which the rights holder – Mara Carlyle – has allowed us to use:

• 0:01 — Intro and film chat
• 1:10 — John’s cinema rundown
• 3:09 — Nirvanna the Band, the Show, the Movie
• 5:52 — Catching up and sponsor banter
• 8:00 — Fintan’s podcast charts success
• 9:39 — GLI sponsor read
• 11:00 — Guest intro: Jordan Lea from Deal Me Out
• 14:06 — What Deal Me Out does
• 15:19 — Funding changes and shifting priorities
• 16:17 — Pivot to illegal gambling
• 19:15 — Offshore vs licensed markets
• 23:57 — First report findings
• 27:12 — Youth gambling, gaming, and Roblox
• 31:12 — Second report findings
• 34:09 — Regulation, taxation, and industry politics
• 37:11 — Why the industry isn’t the only messenger
• 42:24 — What the industry should do differently
• 46:29 — Grassroots brand building and good causes
• 48:15 — Media narratives and image change
• 52:25 — Prediction markets and investment behaviour
• 57:49 — What young people are seeing
• 60:29 — What Deal Me Out is doing next
• 64:31 — Parliament and industry representation
• 66:01 — Where to find Deal Me Out

Jordan on LinkedIn: https://www.linkedin.com/in/jordan-l-6160391b9/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Just Jon in the driving seat this episode, so what could possibly go wrong? He’s joined by Ryan Robey from Staicy.win, who shares insights into AI-driven sports betting, community building, and the US gambling landscape. Discover how data, human oversight, and community engagement are transforming betting strategies and industry perceptions.

This episode is brought to you by the titans at Gaming Laboratories International, Optimove, and World Gaming, plus the letters X and T, and the number 28.

Stuff we talk about, in list form:

• AI-driven sports betting models
• Community building in betting platforms
• Data sources and analytics in sports predictions
• Human oversight and AI collaboration
• US gambling laws and market dynamics
• Arbitrage betting and market edges
• Community engagement and social aspects of betting
• Impact of sports events like World Cup on betting trends

Choice quotes:

• "We identify where Vegas is lagging behind"
• "Our community is what sets us apart"
• "All the colour in bourbon comes from the wood"
• “The reason that people go to sports bars is not because they have this burning desire to go spend money to do something they could otherwise do for free. They do it because they love community.”

Chapters, but add 40 seconds maybe because of our beautiful music:

• 00:00 - Fintan’s new podcast and today’s sponsor rundown
• 02:27 - Why Optimove and GLI are supporting the show
• 05:00 - Introducing Ryan Robey and Staicy.win
• 06:38 - Why the company spelling includes an “I” for AI
• 07:35 - How Staicy.win builds betting predictions from data and models
• 09:40 - Arbitrage betting versus finding real edge in player props
• 11:40 - Where the data comes from: Stat feeds, betting lines, and APIs
• 15:08 - Why human oversight still matters in an AI betting platform
• 17:08 - Building guardrails around a custom betting LLM
• 18:24 - The team behind Staicy.win and why Ryan avoids “goobers”
• 24:12 - Strange office interactions and the Delaware mailbox story
• 26:11 - How the subscription model works and where the revenue comes from
• 28:09 - From crypto community project to a real betting business
• 31:21 - Transparency, ROI, and why community is the core differentiator
• 36:03 - World Cup betting, Spain futures, and soccer learning curves
• 39:01 - Leicester City in Vegas and the power of sports fandom
• 43:40 - Scottish supporters, St. Patrick’s Day, and sports-bar chaos
• 45:18 - Ryan’s day job as a trial lawyer in Lexington, Kentucky
• 49:28 - A courtroom case involving a horse-drawn carriage in a Christmas parade
• 51:35 - Bourbon, Kentucky, and the difference between whiskey and bourbon
• 56:27 - Why lawyers hate John Grisham and legal fiction gets law wrong
• 61:17 - How Grisham may have changed the portrayal of lawyers in media
• 64:14 - Gambling stigma, legal betting, and the US college sports problem
• 67:44 - College player props, integrity concerns, and Kentucky’s rules
• 69:05 - Getting into the Apple App Store and coming back during football season
• 70:19 - Closing thoughts on disappointing your family and trial catchphrases

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-robey-3b092356/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode, Nick Papagorgio, CEO of DEDPRZ Casino, shares insights into the world of crypto gambling, the importance of player trust, and the future of online casinos. Discover how innovative strategies and community engagement are shaping the industry. Hosts Fintan Costello and Jon Bruford explore the evolving landscape of gambling streaming, the challenges of streamer marketing, and innovative approaches to engaging audiences in the gambling industry. Our guest Nick shares insights on responsible gaming, licensing, and the future of casino content.

Stuff we talk about, but in a list:

• Crypto casino licensing and regulation
• Player trust and community engagement
• Use of NFTs and blockchain technology
• Impact of AI and provably fair systems
• Future trends in online gambling
• The evolution of gambling streaming and its impact
• Challenges of streamer marketing and fake statistics
• Building long-term relationships with streamers
• Legal and licensing considerations in different markets
• Responsible gaming tools and player protection
• Innovative casino game development and provably fair systems
• The potential of private tables and unique dealer content
• The role of energy and entertainment in casino streams

Choice quotes:

• "Streaming slots is quite compelling"
• "Gambling streamers now make more than athletes"
• "Gambling streaming is like a mind sport"

Chapters, but add 30 seconds or so because of our lovely music:

• 00:00 - Cold open and banter
• 03:04 - Weight loss, gym talk, and summer energy
• 09:08 - Optimove sponsor read
• 12:41 - GLI sponsor read and guest intro
• 15:55 - DEDPRZ Casino origin story
• 18:02 - Crypto, fiat, and licensing
• 21:03 - Building trust in a crypto casino
• 23:38 - Support, payouts, and player experience
• 29:54 - What makes DEDPRZ different
• 38:06 - Why gambling streams work
• 46:24 - How Nick vets streamers
• 55:52 - Responsible gambling tools and self-exclusion
• 58:52 - Nick’s recovery story
• 66:21 - Streaming as a business model
• 73:33 - Closing thoughts and wrap-up

Nick on LinkedIn: https://www.linkedin.com/in/nick-papagorgio-38b2b6274/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Oh man, if ever there was an episode where you need Fintan, it’s this one. But alas, he is away doing things that no doubt Jon would barely comprehend. So, in this episode, Jon meets Simon Mach (in unconnected news, Jon is soon changing his name to Max Power), CEO of MyCryptoParadise. Simon shares insights into crypto trading signals, market analysis, and the psychology behind crypto trading. We explore how risk management, belief, and market manipulation influence cryptocurrency volatility and trader behaviour, and more.

Things we talk about, but in a list:

• Crypto trading signals and their components
• Risk management and trade planning in crypto
• Market influence factors: liquidity, belief, and manipulation
• Psychological aspects: FOMO, anxiety, and discipline
• Regulation and its impact on crypto legitimacy

Choice quotes:

• "Risk first, trade second."
• "Crypto value is based on belief."
• "FOMO influences all aspects of life."

Chapters, but add 30 seconds because of our beautiful music:

• 00:00 Introduction to Simon Mach and MyCryptoParadise
• 07:04 What Are Crypto Trading Signals and How Are They Used?
• 14:08 Factors Influencing Crypto Volatility and Market Manipulation
• 22:09 The Role of Belief and Liquidity in Crypto Prices
• 29:56 Psychological Factors: FOMO, Anxiety, and Emotional Discipline
• 42:58 Why Crypto Is Different from Traditional Currencies
• 56:09 Crypto Regulation and Its Future Impact
• 01:00:02 Closing Remarks and How to Connect with Simon Mach

Simon on LinkedIn: https://www.linkedin.com/in/simon-mach-38299033a/

Website - https://mycryptoparadise.com

YouTube - https://www.youtube.com/@MyCryptoParadise

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

So, we got an email from some dude saying hey, I want to come on the podcast, I’ve got a story to tell… And he did! Noah Rafkin had a great idea for a website, it works as both information and a unique (we think, anyway) affiliate experience for players; it’s all good. So Noah tells us about Bonus Bandit, shares insights into the sweepstakes industry, transparency issues, and how data can empower consumers. We discover how his platform aims to protect players and promote industry accountability.

This episode is brought to you by our partners GLI, Optimove, and Clarion Ga World Gaming. We love you. More on this love further down…

Things we talk about, in a list:

• Sweepstakes industry transparency
• Data-driven trust scores for gambling sites
• Consumer protection in online gambling
• The architecture of sweepstakes sites and LLCs
• Impact of regulation on gambling operators

Chapters, but add a good 40 seconds because of our gorgeous music (Bowlface en Provence, by the unique Mara Carlyle)

• 00:00 Introduction and episode overview
• 01:00 Meet Noah Rafkin, founder of Bonus Bandit
• 02:04 Sponsors and sponsorship messages
• 04:54 The origin story of Bonus Bandit
• 07:05 The importance of trust and transparency in gambling
• 08:54 How Noah started in the sweepstakes industry
• 11:05 The methodology behind Bonus Bandit's trust scores
• 12:57 The role of news and public sentiment in site evaluation
• 14:54 Open data and transparency in the industry
• 17:03 Criteria used to assess sweepstakes sites
• 19:03 Common issues in redemption and verification processes
• 21:02 The impact of reviews and public sentiment analysis
• 23:09 The architecture of LLCs and site networks
• 25:07 Regulation, transparency, and industry challenges
• 27:08 The real-time data updates and industry relevance
• 29:05 Customer experience issues and site practices
• 31:02 The problem with site opacity and LLC structures
• 32:59 Industry regulation and site accountability
• 35:08 The profitability of honest gambling sites
• 36:52 The proliferation of sister sites and shell companies
• 38:53 Data privacy laws and site compliance
• 40:54 The story of site LLCs and opacity
• 42:49 Industry regulation, lawsuits, and site networks
• 45:01 Initial impact and user feedback on Bonus Bandit
• 46:50 The future of transparency and industry influence
• 48:45 Industry accountability, good practices, and consumer trust
• 50:59 Closing remarks and industry outlook

The Wyoming Papers: https://bonusbandit.win/a1-utech-sweepstakes-network/

Bonus Bandit on LinkedIn: https://www.linkedin.com/company/bonus-bandit/

Bonus Bandit in the wild: https://bonusbandit.win/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Another sooper-dooper episode of the gambling industry’s most-tolerated podcast. Hurrah!

In this episode, Jon Bruford is joined by Northridge Law’s Melanie Ellis to delve into UK gambling regulations, industry changes, and the impact of recent policy shifts. They also touch on personal stories, societal issues, and the future of gambling oversight.

This episode might mark a new record too, as they manage to make it to around 28 minutes before they actually talk about gambling…

What we talk about in a list but not in order:

• UK gambling regulation updates
• Impact of recent policy changes on industry
• Personal stories and societal issues in gambling
• Future trends in gambling oversight
• Industry challenges and opportunities
• Baking

Choice quotes:

• "You can be fat and active, look at me."
• "Who doesn't love Doogal?"
• "This episode is brought to you by GLI."

Chapters, but add a bit because of our sensational music (which is Bowlface en Provence, by the wonderful Mara Carlyle, used with the artist’s permission):

• 00:00 Introduction and Guest Introduction
• 00:57 Personal anecdotes and nicknames from childhood and adulthood
• 07:03 Introduction of sponsor Gaming Laboratories International (GLI)
• 07:59 Discussion on global gambling jurisdictions and GLI's role
• 11:03 Nicknames in life and their significance
• 15:57 Discussion on company names and rebranding, including Optimove
• 21:08 Personal stories about weight, health, and medical interventions
• 27:58 UK gambling regulation updates: affordability checks and industry response
• 35:02 Discussion on the departure of key regulators and industry changes
• 39:54 Job opportunities in gambling regulation and industry challenges
• 49:50 UK government proposals on unlicensed gambling sponsorships
• 54:57 Prediction markets and their regulation in the UK
• 01:00:10 Legal considerations for prediction markets and betting exchanges
• 01:04:56 Concluding thoughts and industry outlook

Mel on LinkedIn: https://www.linkedin.com/in/melanie-ellis/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode, Jon Bruford and Fintan Costello meet industry expert Patrick Jay about trust in gambling, customer experience, and the future of gaming regulation. They explore how trust impacts regulation, customer loyalty, and industry innovation.

It’s a jolly good episode, and one that is brought to you by our sponsors GLI, Optimove, and World Gaming. More info and links to their worlds of wonder is after the episode info below.

Things we discuss in said episode, in a list:

• Customer trust as the root of regulation and industry health
• The importance of seamless customer journeys and quick payouts
• The impact of regulation driven by trust issues
• Innovation cycles in gaming and betting
• The role of customer experience in brand and product differentiation

Chapters (but add about 30 seconds because of our beautiful music):

• 00:00 Introduction and episode overview
• 01:53 Sponsorships and industry partnerships
• 06:56 Introducing Patrick J. and his background
• 11:00 The core argument: industry fighting the wrong war
• 14:11 Customer trust as the root cause of regulation
• 17:46 The impact of trust on regulatory actions
• 21:59 Customer service and trust: lessons from Amazon
• 25:49 Building customer trust through fast payouts
• 29:52 Simplifying user journeys and product focus
• 34:01 The importance of focus and avoiding shiny object syndrome
• 37:57 Experience as the core of product and brand
• 41:52 Comparing airline apps: British Airways vs EasyJet
• 44:45 The pace of change in AI and challenger brands
• 49:55 The value of focus and simplicity in innovation
• 53:20 The role of trust in the betting experience

Patrick on LinkedIn: https://www.linkedin.com/in/patrick-jay-1493694/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In another blockbuster episode of the gambling industry’s favourite podcast, Simon Westbury, Chair of 1XCare, discusses industry perceptions around 1XBET and the new project 1XCARE, regulatory challenges, player protection, and the future of responsible gambling initiatives. He shares insights on transparency, research, and collaborative efforts to improve industry standards. Yeah, we talk about a lot of stuff. No Fintan, sadly.

What we discuss, in an easily-digestible list:

• Industry perception and misperceptions of 1X Care
• Regulatory evolution and licensing strategies
• Player protection and safer gambling initiatives
• Research and data in gambling harm prevention
• Transparency and accountability in industry practices
• Collaborative efforts for industry improvement
• Impact of regulation on market expansion
• Holistic approaches to gambling addiction

Choice quotes:

• "Industry wants to work with us and engage."
• "We need to win the conversation with society."
• "Gambling has an image problem that needs addressing."

Chapters, but add 30 seconds maybe for the lovely music:

• 00:00 Introduction and Sponsorships
• 09:12 1X Care and Addressing Misperceptions
• 15:00 Player Protection and Industry Challenges
• 22:06 Research and Polarization in Gambling Addiction
• 28:01 Collaboration and Future Directions
• 34:14 Understanding Regulatory Challenges in the Industry
• 40:18 The Importance of Transparency and Accountability
• 52:02 Addressing Gambling Addiction and Its Root Causes
• 58:24 The Future of One X Care and Industry Engagement

Simon on LinkedIn: https://www.linkedin.com/in/simonwestbury/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode, Jon and Fintan are joined by the incomparable, inimitable Frank Op de Woerd to discuss the latest developments in Dutch gambling regulation, market challenges, and innovative marketing strategies. They also share insights on international trends, legal issues, and the future of online gambling. As ever, Frank is an absolute legend.

What we talk about in a handy, concise list. Why not print it out, keep it in your pocket just in case?

• Dutch gambling regulation updates
• Market channelisation and illegal operators
• Impact of regulation on gambling addiction
• Innovative marketing and affiliate strategies
• International trends in gambling legislation

Choice quotes:

• "Wow, what a week at IGB London."
• "Mentally, the clarity from fat jabs is extraordinary."
• "Fifty percent of GGR goes to the illegal market."

Chapters – but add a bit because of our beautiful theme music:

• 00:00 Introduction and Light Banter
• 03:30 IGB London Experience
• 06:16 Sponsorships and Marketing Solutions
• 09:39 Introduction of Guest Frank op de Wood
• 12:11 Discussion on Weight Loss Treatments and Experiences
• 17:11 The State of Football in the Netherlands
• 22:18 Gambling Regulations and Developments
• 30:03 Challenges in Channelization and Market Dynamics
• 35:29 Addressing Gambling Addiction and Support Systems
• 40:53 Public Perception and Future of Online Gambling

Frank on LinkedIn: https://www.linkedin.com/in/frankopdewoerd/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode, we dive into the fascinating intersection of sports, gambling, and data science as Fintan and Jon are (re)joined by Matt Bakowicz of the brilliantly-named American University. Matt shares insights into how predictive models, AI, and statistical analysis are transforming the ways we understand and wager on sports, from horse racing to the World Cup and beyond. It meanders too, looking at how the World Cup has not succeeded quite so well in cities lacking a traditional tourism infrastructure, betting values on the British Open, and how to best get out of a bunker. A sandy, golfy bunker, obv.

What we covered, but in a list:

• The role of AI and statistical models in sports betting and prediction markets
• The influence of crowd behavior and betting signals on golf and soccer outcomes
• The economics of mega-events like the World Cup and Olympics, including infrastructure and profitability
• The evolving landscape of sports betting regulation and the impact on bookmakers
• Real-world examples from horse racing, golf, and international tournaments
• How data-driven models shape athlete predictions and betting strategies
• The significance of international sports markets and their cultural influences
• Practical insights for sports fans, bettors, and industry professionals

Chapter list (but add a bit because of our sexy music)

• 00:00 - Welcome and World Cup chaos
• 03:16 - Media wires, PR, and headline inflation
• 09:52 - GLI sponsorship and gaming compliance
• 11:37 - Introducing Matt Bakowicz
• 19:16 - Royal Ascot, Kentucky Derby, and AI models
• 23:30 - Allocating bankroll with two betting strategies
• 27:13 - AI vs AI in modern betting markets
• 30:50 - Teaching sports betting and gaming in university
• 42:30 - World Cup pricing, tourism, and host-city economics
• 50:47 - Why Americans are embracing the World Cup
• 57:40 - Penalties, shootouts, and the psychology of endings
• 62:56 - Futures markets and sportsbook risk
• 76:11 - The Open Championship and golf betting value

Matt on LinkedIn: https://www.linkedin.com/in/matthew-bakowicz-b016a738a/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Join us as Stuart Hunter discusses the upcoming iGB Live! event in London, the industry innovations, and how the show continues to evolve. Discover what makes this year's event unique and why it's set to be a must-attend for professionals in gaming and betting.

What we talk about but in a list with, for reasons unknown, time stamps:

• The transition of IGB Live from Amsterdam to London and the new opportunities this brings (00:00-02:00)
• Exciting enhancements including a refreshed floor plan, sports betting focus, and new networking venues (08:00-10:57)
• The exclusive MA Summit, bringing together investors, regulators, and industry leaders in a private setting (33:00-35:55)
• Strategies for growth, optimizing the attendee experience, and maintaining high quality standards (26:00-29:24)
• The importance of London's proximity to finance and recent venue improvements at Excel (25:00-26:00)
• Unique cultural and safety insights from London and Barcelona based on personal stories (18:00-23:50)
• The future of industry awards hosted in iconic London landmarks and playful merchandise ideas (13:30-14:42)
• Insights into the 'London-centric' approach and upcoming projects targeted at high-level industry engagement (33:00-36:04)

Chapters, but add a bit because of our sexy music and that:

• 00:00 - Welcome and episode overview
• 02:00 - Transition of IGB Live from Amsterdam to London
• 08:00 - Enhancements at IGB Live 2026
• 10:57 - The new Fox venue takeover and post-show networking
• 13:30 - Affiliate Awards redesign and exclusive venues
• 18:00 - Personal stories of London and Barcelona safety tips
• 23:50 - Merchandise, branding, and fun stories
• 33:00 - The M&A Summit and industry engagement strategies
• 36:04 - Future growth opportunities and high-level project highlights

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Join hosts Jon Bruford and Fintan Costello as they navigate the latest happenings in the gambling world, share hilarious and frustrating Vegas hotel stories, and discuss the future of casino brands and online gambling. This episode offers a mix of industry analysis, personal anecdotes, and industry expertise – perfect for gambling industry professionals alike.

Things we discuss, but in a list:

• The current state of the gambling industry and recent acquisition talks about MGM and Caesars
• The challenges and opportunities in online casino branding and international expansion
• Personal Vegas travel stories highlighting hotel and flight mishaps
• Insights from recent conferences, research on gambling addiction, and emerging industry trends
• Industry figures like Barry Diller and their influence on gambling and entertainment sectors
• Practical tips for travellers regarding hotel bookings and airport routines

There’s a lot of chapters here…

• 00:00 - Introduction and episode teaser
• 00:17 - The importance of industry updates and recent mergers
• 00:42 - Reflection on Vegas trips and what happened there
• 01:18 - Fintan’s attention to detail and its industry roots
• 02:16 - Personal publishing career and job reference stories
• 03:33 - Insights into gambling industry executives and references
• 04:27 - The strategic value of casino brands like MGM, Caesars, and Wynn
• 08:24 - The high-stakes world of casino takeovers and debt analysis
• 11:23 - Branding versus online presence of Caesars and other casino brands
• 13:10 - Global online casino strategies and brand recognition
• 15:16 - Industry valuations and property assets
• 16:25 - The competitive landscape among Vegas casinos and international brands
• 18:42 - Vegas property assets and potential for sale
• 19:12 - The Las Vegas conference on risk, gambling addiction, and key speakers
• 21:02 - Notable presentations and insights on luck and outcomes in sports and gambling
• 22:54 - Highlights from conference speakers and research data access
• 24:37 - Industry personalities and their entertainment-style presentations
• 25:50 - Musical and cultural references within industry discussions
• 26:23 - Interviews with gambling academics and researchers on addiction
• 29:36 - Industry events, influential figures, and upcoming projects
• 30:43 - Personal Vegas hotel stories and travel tips
• 34:29 - Hotel renovation frustrations and service experiences
• 37:00 - Airline travel anecdotes and misconceptions about aircraft features
• 38:12 - The true cost of Vegas resort fees and amenities
• 40:29 - Drive from Vegas to Arizona, industry insights, and final thoughts

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Dive into the fascinating world of arbitrage betting, risk management, and innovation in the gambling industry through expert insights. Sergi Mykhailenko, Chief Product Officer at Odds Market and Betburger, shares the latest trends, technological shifts, and future prospects shaping this dynamic sector. In conversation with hosts Fintan Costello and Jon Bruford, we get into evolution, risk management, prediction markets, and punters – and of course, much more.

Things we talk about, but in a list:

• Sergi explains arbitrage as exploiting discrepancies between sportsbooks, highlighting how they use automated systems to identify thousands of opportunities every second.
• The discussion covers how sportsbooks' risk management is evolving with AI and data, shortening average account lifespans due to increased technological sophistication.
• The industry is shifting towards crypto-based platforms with minimal KYC, creating new opportunities and risks for sharp bettors.
• Prediction markets are seen as a significant frontier, especially with crypto integration and regulatory arbitrage in various countries.
• Sergi emphasizes the importance of volume and diversification for sharp players, and how bookmakers attempt to detect and restrict successful arbitrageurs.
• The conversation also touches on the future of in-play arbitrage, the role of data-driven decision making, and how regulation shapes market opportunities.

Choice quotes:

• "I think I may have found the world's easiest job. It's basically hot and sunny in Las Vegas for three hundred and sixty days of the year." Bruford
• "The rise of crypto and prediction markets is fundamentally shifting risk management – they are lowering barriers and increasing speed." Sergii Mykhailenko
• "Arbitrage is a vital part of the stock market or part of efficient markets because it gets to the true price quicker." Fintan Costello

Chapters and all that, but add 30 seconds or so because of all the razzamatazz:

• 00:00 - Introduction to the podcast and hosts' recent Vegas trip
• 04:24 - Sergii’s background and his role at Odds Market and Betburger
• 06:24 - The importance of arbitrage and sports betting tools
• 09:54 - How Betburger helps bettors find arbitrage opportunities
• 14:22 - Handling situation when outcomes include draws and overtime
• 17:13 - Industry evolution and risk management advancements
• 19:47 - The transition from gambling expertise to IT-driven risk management
• 23:43 - Prediction markets, meme coins, and regulatory challenges
• 30:42 - Shifts in crypto betting due to KYC and ease of access
• 35:21 - Risks and trust issues for bettors in crypto sportsbooks
• 40:43 - Operator behaviours around player limits and risk strategies
• 52:39 - The upcoming World Cup and sports arbitrage opportunities

Resources & Links:

Sergii on LinkedIn - https://www.linkedin.com/in/sergey-mykhailenko/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode, Fintan Costello, Jon Bruford, and returning guest Mark Flores Martin of XGENIA explore the transformative potential of open-sourcing AI platforms in the iGaming industry. They discuss innovative developments, the future of AI-driven game creation, and how transparency and collaboration can reshape gambling technology.

This episode is brought to you by our sponsors: Optimove, GLI, and World Gaming, all of which are utter, utter legends. Scroll down for more information on their market-defining wares.

Things we talk about, but in a list:

• The shift toward open-source AI platforms in the gambling industry
• How community collaboration accelerates innovation in iGaming software
• Mark Flores Martin’s vision for Xgenia’s open-source, community-supported AI ecosystem
• The advantages of open source over proprietary models for security and adaptability
• The role of AI in hyper-customization and game development
• Future trends: AI-generated games, hyper-customization, and industry evolution over five years
• The impact of AI on responsible gaming and player safety
• How open-source AI can lower barriers for startups and small developers
• Marketplace for plugins, integrations, and community contributions
• The importance of transparency, safety, and open standards in gaming AI development

Choice quotes:

• Fintan: "True happiness is jumping out of bed in the morning, excited to go to work, and at the end of the day, you're excited to go home to your family."
• Mark Flores Martin: "We've pushed the fully agentic platform out, which means you ask for something, and AI just does it for you in the background."
• Jon: "One of my worries about AI development in games is that someone is going to make a super addictive slot that optimizes for danger."

Chapters and all that, but add 30 seconds or so because of all the razzamatazz:

• 00:00 - Welcome and episode overview
• 01:29 - Pleased vs dissatisfied: the internal debate
• 02:01 - Aging, philosophy, and podcast journey
• 03:49 - Mark Flores Martin’s recent developments and platform open-sourcing
• 04:42 - The significance of open-source AI in gambling
• 05:40 - GLI sponsorship and industry standards
• 06:27 - Mark’s work on the fully agentic AI platform
• 07:25 - The role of open-source in fostering ecosystems
• 08:06 - Building community-driven marketplaces for AI plugins and tools
• 09:04 - Future of hyper-customized AI-generated games
• 10:48 - Support for community contributions and open development
• 11:15 - Headless AI creation and automation in game design
• 12:42 - The importance of transparency and trust in open platforms
• 14:15 - AI as a moat for the industry and developing features efficiently
• 15:12 - Business models based on open source and community engagement
• 16:23 - The evolution of open-source development with AI assistance
• 17:28 - Balancing security, innovation, and industry standards
• 19:21 - Building complex applications like raffles with AI tools
• 20:03 - Accessibility of AI platforms for startups and small teams
• 21:02 - AI-driven code understanding and secure development
• 22:41 - Marketplace for features, plugins, and integrations
• 24:52 - Industry evolution, AI-driven new game types, and market share
• 26:26 - The future of AI in responsible gaming and player protection
• 31:26 - Practical steps to launch gambling platforms using AI
• 32:20 - Building apps and integrations with AI support
• 33:24 - Payment integration and third-party tools
• 34:28 - Robotics, hardware, and accessible AI tech
• 35:56 - Industry outlook in five years: AI-driven innovation
• 38:29 - Risks of highly addictive AI-enhanced games
• 41:30 - AI education and user protection through AI
• 45:00 - AI’s role in personal data, user experience, and safety
• 48:14 - Accessing XGENIA codebase and community collaboration
• 48:55 - Future industry landscape and closing thoughts

Resources & Links:

Mark on LinkedIn - https://www.linkedin.com/in/markfm/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Join hosts Jon Bruford and Fintan Costello as they dive into the intricacies of government decision-making, UK gambling industry impacts, and US gambling evolution, with insightful comments from seasoned journalist Matthew Lynn. This episode unravels the complex relationship between politics, economics, and gambling regulation across the UK and US –perfect for industry insiders and curious listeners alike.

Things we talk about, but in a list:

• The short-termism of political leaders, especially in economic policymaking, exemplified by UK Chancellor Rachel Reeves’ gambling tax decisions
• The economic and social impact of tax increases on the UK high street gambling industry and related sectors like horse racing
• US gambling landscape: legal sports betting expansion, prediction markets, and tribal influence in regulation
• The influence of political and economic backgrounds of leaders on fiscal decisions and public industry health
• The chaotic nature of political leaks and media strategy around budgets and tax policies
• Potential future developments in US gambling regulation and the role of tribal governments

Choice quotes:

• Matthew Lynn: "Rachel Reeves, who's a pretty terrible Chancellor in my view, put up gambling duty quite significantly in the last budget. And it's clearly backfiring."
• Matthew Lynn: "The gambling industry is a major British industry. It's also a major industry on the high street. Go to any high street anywhere in Britain, you get to see a bookmaker."
• Jon Bruford: "The gambling industry is the easy puppy to kick."
• Fintan Costello: "The shop closures would probably happen anyway, because a lot of the tax changes were aimed at the online gambling rather than the land-based stuff."

Chapters and all that, but add 30 seconds or so because of the sexy music. Also there are a lot of them so you might want to sit down before you read this:

• 00:00 - Introduction to the podcast’s international focus and hosts' banter
• 01:14 - Insights into the UK’s political stance on immigration and industry reflections
• 02:42 - Sponsorship mentions and industry service providers (OptiMove, GLI) explained
• 05:13 - Overview of upcoming industry events and awards in gambling
• 07:11 - Guest Matthew Lynn joins to discuss UK fiscal policy, gambling taxes, and political decision-making
• 12:15 - Deep dive into the UK’s recent gambling duty hike and industry repercussions
• 14:08 - The broader economic effects of tax policies on high street gambling venues and related industries
• 19:33 - Critique of Rachel Reeves’ short-term fiscal strategies and their long-term risks
• 20:02 - The impact of increased taxes on the UK gambling industry and potential spillover into horse racing
• 22:15 - Discussion on political short-termism, government indecisiveness, and the importance of experienced leadership
• 23:36 - US gambling landscape: regulation of sports betting in various states, prediction markets, and federal vs state oversight
• 38:34 - The emerging dominance of prediction markets and the strategic influence of tribes in US gambling regulation
• 44:36 - US political and economic updates: President Biden, foreign policy, and upcoming challenges for the US
• 55:24 - Final reflections on government chaos, industry resilience, and unpredictable futures

Resources & Links:

Matthew on LinkedIn - https://www.linkedin.com/in/matthew-lynn-0b131a1/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode, John and Fintan take a candid, humorous dive into their personal lives, the gambling industry, and the quirks of university branding, uncovering unexpected insights along the way. Whether discussing the challenges of regulation, humorous stories from school days, or the latest in gaming and media, this episode offers an eclectic mix of entertainment and industry critique.

What we talk about, but in a list:

Personal stories and humorous anecdotes from school and family life

The impact of regulations and regulatory culture within gambling and financial sectors

A humorous discussion on university branding, naming conventions, and brand perception

Industry updates: shares, mergers, and the influence of short sellers on gaming tech companies

Exploration of journalism, hacking, and investigative work in Malta and beyond

Cultural commentary on football, movies, and pop culture influences

The nuances of proposing, relationships, and family life humor

Industry insights on AML, KYC, and financial crime in casinos and banking

Chapters, kinda. Might want to add 30 seconds though, because of the world-class music:

00:00 - Introduction and episode overview, hosts' banter

02:01 - Commentary on parenting, daycare, and homeschooling debates

04:18 - Nostalgic school stories and interactions with teachers

08:35 - Personal education background and university experiences

12:02 - Comparing industry sponsors to top universities

15:12 - Spotlight on Gaming Laboratories International (GLI) and their services

16:56 - Pop culture talk: The Simpsons and Roy Keane history

18:24 - Industry sponsors: OptiMove, World Gaming, and tech insights

21:12 - Upcoming conferences, Vegas trips, and podcast plans

23:15 - Regulatory shifts: Andrew Rhodes, gambling sector transitions

26:25 - Naming strategies: from Hawkbridge to animal-themed brands

29:47 - Industry updates: Shares, mergers, and short seller activities

34:05 - Investigative journalism, hacking stories in Malta, and the importance of free press

36:50 - Reflections on HSBC, money laundering, and financial regulations

39:44 - Casino money laundering stories and compliance pitfalls

44:03 - Cultural references: Saipan movie and Irish football stories

50:00 - Industry scandals, regulatory fines, and legal deterrents

55:23 - Personal anecdotes and humorous speculation on relationships and daily life

59:10 - Family life, balancing work, and the humour of multiple wives

62:00 - Exploring menopause, aging, and humour about energy and exhaustion

65:11 - Wrapping up sponsorship shout-outs and reflections on authenticity

66:21 - AI, cloning, and the future of podcast production

68:02 - Closing remarks and goodbyes

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode of The Gambling Files, Fintan and Jon explore innovative casino game designs, the importance of influencer marketing, and strategies for successful game launches. Join us for a deep dive with Angel Espino, a casino game development specialist, and industry veterans as we discuss what it takes to create compelling, fast-paced, and engaging games that resonate with the next generation of players.

Things we talk about, but in a list:

• The creative process behind designing PokerJack, a game combining poker and blackjack mechanics
• How the game speeds up play and maintains player engagement
• The significance of influencer marketing in game promotion and reaching new audiences
• Strategies for casinos to test and implement new games effectively
• The challenges in breaking into crowded casino floor spaces and how to stand out
• The importance of simplicity in game design for quick adoption by dealers and players
• How local and tribal casinos serve as ideal testing grounds for new games
• The evolving landscape of casino marketing, including social media and influencer collaborations
• Insights into game licensing, the site license model, and the importance of timing and luck in game success
• The future of casino gaming and emerging trends like online influence marketing

Choice quotes:

• "The episode is chock-full of great quotes. Instead of reading them here, come and have a listen. TOTALLY worth it.”

Chapters and all that, but add 30 seconds or so because of the sexy music. Also there are a lot of them so you might want to sit down before you read this:

• 00:00 - Introduction to the episode and guest Angel Espino
• 01:07 - The humorous conversation about swagger and rhythm in walking
• 02:26 - Overview of sponsors and media ventures, including Desert Island Discs concept
• 03:54 - Highlighting industry guests and their unique stories
• 05:00 - Discussion about the evolution of casino game innovation and testing environments
• 06:47 - The significance of simple, fast-paced games for casino floors
• 07:44 - Recognizing key supporters like GLI and their role in game verification
• 08:57 - Expectations for G2E conference and the importance of industry events
• 09:45 - Understanding the testing and approval process in casinos
• 12:27 - Introduction to the game's mechanics—Poker Jack—combining poker and blackjack
• 13:51 - Betting strategies and the gambling mathematical foundation of Poker Jack
• 15:16 - Side bets, super shot wagers, and game payout structures
• 16:12 - The potential for game modifications like introducing like introducing zero cards
• 17:43 - House edge calculations and target qualifiers based on dealer qualification criteria
• 18:11 - Call bets, double call bets, and decision processes for players
• 19:25 - Explaining the rules of three-card poker for game understanding
• 20:03 - Dealer qualifications and strategic considerations in game design
• 22:07 - Speed of game play and the appeal of action-packed casino games
• 23:03 - House edge variations based on different dealer qualification thresholds
• 24:26 - Testing phases and initial implementations at casinos like Ameristar and Minnesotan properties
• 25:02 - The importance of dealer training and simplicity for rapid adoption
• 27:13 - Testing, KPIs, and how casino properties evaluate new game performance
• 28:48 - The significance of game placement and marketing within casino spaces
• 30:17 - Influencer marketing and real estate as tools to stimulate interest
• 32:07 - Challenges in gaining shelf space with blockbuster casino games
• 33:42 - The rarity of successful game launches and ongoing industry difficulties
• 34:11 - Licensing models and site licenses for game distribution
• 35:02 - The complexity of game implementation and the importance of timing
• 36:43 - Tribal casinos as early adopters and testing grounds for new games
• 37:20 - The importance of presentation, quick explanations, and dealer training for successful pitches
• 38:27 - Developing easy-to-understand games for quick onboarding in casinos
• 39:04 - Influencer impact on online marketing and game popularity
• 44:37 - Strategies for creating buzz via streaming and social media
• 45:34 - The viral potential of local food and entertainment influencers
• 46:37 - Building relationships with influencers for ongoing game promotion
• 50:23 - The role of influencers in driving traffic and gaming interest
• 51:21 - How customer demand shapes the casino game landscape
• 52:07 - Innovative use of branding and swag for marketing presence
• 54:29 - Availability of Poker Jack online and upcoming launches
• 56:16 - Creative branding ideas, including merchandise and unique sponsorships
• 57:38 - The importance of resourcefulness and tailored game marketing
• 58:36 - Challenges of entering crowded casino markets and the importance of timing
• 59:10 - Industry expert insights on luck, market conditions, and game placement

Resources & Links:

Angel on LinkedIn - https://www.linkedin.com/in/angel-espino-800b2911/

Casino Gaming Development on LI: https://www.linkedin.com/company/casino-gaming-development/posts/?feedView=all

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode of The Gambling Files is brought to you by GLI, Optimove, World Gaming, and the letters A, X and G; also the colours purple and green(ish), and your neighbours Tiberius and Quetzalcoatl from just down the road.

Explore how AI, data analytics, and innovative modelling are transforming the casino industry. From floor optimisation to customer experience improvements, learn from Anastasia Baran, COO of NQube, about the future of gaming technology.

This episode offers practical insights into how data and AI are shaping modern casino strategies, highlighting both technical advancements and industry mindset shifts. Anastasia Baran shares her experience overcoming industry scepticism, emphasising the importance of trust and proven results in integrating AI.

• The evolution of AI in land-based casinos since 2016 and core services like slot floor optimisation
• How detailed, granular data informs machine placement and purchasing decisions
• The impact of casino size on AI efficiency, with optimal floors around 80 to 100 machines
• Strategies for reducing machine counts post-COVID without revenue loss
• The psychological effects of machine popularity, scarcity, and distraction on player behaviour
• Communication of data-driven insights versus traditional gut feel and experience
• The importance of data quality, cleaning, and establishing AI readiness in casinos
• Online vs land-based casino model differences and opportunities
• Challenges in early AI adoption and overcoming industry scepticism
• Communication strategies with traditional casino operators and building trust
• The future of AI companies in gaming and potential IPOs

Choice Quotes:

• "AI is not just a tool; it's a transformative force in the casino industry."
• "Data-driven decisions are reshaping how casinos operate and engage with players."
• "Trust and proven results are essential in overcoming industry scepticism towards AI."

00:00 - Introduction to the episode and guest Anastasia Baran

01:14 - Why Fintan is in 4K today: Equipment upgrades and story behind it

02:01 - The fascination with testing and word-shaped acronyms

03:36 - Difference between acronyms and initialisms explained (NASA vs FBI)

04:16 - Sponsorship segment: Gaming Laboratories International overview

05:27 - Discussion of Optimove's acquisition and its role in CRM and gamification

10:26 - Core of NQube's AI-driven slot floor optimisation and data granularity

12:04 - Casino size thresholds for effective AI application

15:04 - How data informs machine purchase decisions based on player response

17:00 - Segmenting players and machines with advanced algorithms

18:18 - Balancing machine placement and floor design for maximum revenue

22:10 - Removing machines to optimize for safety and revenue during COVID

24:52 - Impact of choice overload and psychological factors like scarcity

27:24 - Communicating and managing player perceptions and misinformation

28:10 - Experimental research on player detection of hold changes and social influence

33:36 - Challenges of early AI adoption and building industry trust

37:45 - Overcoming scepticism from experienced casino GMs

41:40 - Applications of AI in online vs land-based casinos

45:14 - Data quality, cleaning, and building AI readiness in casinos

47:08 - Loyalty programs versus in-floor machine data analysis

50:07 - Personal favourite casinos and memorable experiences

52:22 - Observing casino floors with a data-driven mindset

54:05 - Future IPO prospects for NQube and the AI boom

55:01 - Favourite Spielberg films and nostalgic experiences in Vegas

• Gaming Laboratories International (GLI)
• NQUBE
• Optimove
• World Gaming

Anastasia on LinkedIn - https://www.linkedin.com/in/anastasia-stasi-baran-2b761033/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Join us for an insightful conversation with Anastasia Rimskaya, Chief Account Officer at Aviatrix, as we delve into the evolution of crash games, their integration into mainstream iGaming, and the innovative features shaping the industry’s future. We get into the category’s rise (and rise), innovations within crash games, the difficulties of regulation and licensing, how the company might grow and move forward, and some neat new tricks we will be seeing soon… Of course, we go into way more than this, but you get the idea.

Chapters (but add a bit, like 30 seconds, for the intro. Mind you, I chopped some out of it as well later on so… Hey, maybe these are just right!):

• 00:00 - Welcome and guest introduction
• 01:17 - What does Aviatrix do and their core product
• 02:55 - Mechanics of the crash game and NFT airplane customisation
• 04:42 - Mainstream adoption and market evolution
• 06:33 - Social features: Skins, clans, and community engagement
• 08:52 - Licensing and regulatory landscape
• 11:14 - Dealing with regulators and compliance
• 13:32 - Reputation and perception of crash games
• 16:03 - Future trends and innovations in crash and iGaming
• 18:47 - Expanding into slots, instant games, and metaverse experiences
• 21:05 - Key markets and player demographics
• 23:24 - The simplicity and universality of crash games
• 25:00 - The concept of crash games as a 'perfection' in game design
• 27:38 - Closing thoughts and upcoming game titles
• 37:40 - Final remarks and contact information

This episode offers a comprehensive look at how innovation, social features, and strategic regulation are shaping the future of crash and iGaming. Whether you're a game developer, operator, or enthusiast, you'll gain valuable insights into what makes these games engaging, compliant, and scalable across global markets.

Choice Quotes:

• "The simplicity of crash games is their genius; anyone can pick it up in seconds."
• "NFT-enabled airplanes bring a unique customisation to the gaming experience."
• "Our focus is on creating AAA products with high-quality design and gamification."
• "Crash games have become a staple in casinos worldwide, a must-have in any portfolio."
• "We are always adding different gamifications and features to entertain players."

Anastasia on LinkedIn - https://www.linkedin.com/in/anastasia-rimskaya/

https://www.aviatrix.bet/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Join us for an engaging conversation with Brad Broderick, Director of Casino Business Development at Norwegian Cruise Line Holdings. Discover the mechanics of casino operations at sea, how cruise lines adapt to regulations, and the unique demographic and cultural aspects of cruising. Plus, explore Canadian icons, industry resilience post-COVID, and Brad’s personal stories from the industry. What’s not to love?

Stuff we talk about but in a bullet-point list:

• The logistics of casino operations on international waters, including currency and licensing
• How Norwegian Cruise Line's onboard casino limits and game variety compare to land-based casinos
• The demographic trends of cruise passengers, focusing on North American and European markets
• Trends in themed cruises and large-scale charters for events and industry groups
• The impact of COVID-19 on cruising and expected future industry evolution
• The importance of networks, reputation, and personal style in the casino industry
• Brad's reflections on Canadian culture, icons, and his favourite places

Chapters – but you might want to add 30 seconds or so because of the music and all that:

• (00:00) - Introduction to the podcast and Brad Broderick
• (02:08) - Industry gratitude and the importance of organizations like GLI
• (04:02) - Sponsorship shoutouts: Gaming Laboratories International and OptiMove
• (07:36) - Brad’s role and background, how he's shaped by UK influences
• (12:14) - Brad's foundation in the industry and Canadian influences
• (15:50) - The impact of Terry Fox as a Canadian hero
• (20:42) - Norwegian Cruise Line's fleet size and brands
• (23:37) - How onboard casino operations work, including currency and limits
• (27:37) - The demographic makeup of cruise passengers and future trends
• (31:56) - Cruise industry resilience and COVID-19 impacts
• (38:19) - Legal regulations and licensing for onboard casinos
• (45:11) - Game variety and the appeal of cruise ship gaming
• (50:54) - The allure of cruise destinations and activities
• (62:43) - Canadian culture, movies, and favourite icons
• (75:45) - Canadian film and music influences
• (77:35) - Brad’s favourite Canadian mountains
• (78:55) - Final thoughts on cruise industry advantages and future

Brad on LinkedIn - https://www.linkedin.com/in/bradbroderick/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode of the Gambling Files Podcast, hosts Jon Bruford and Fintan Costello engage in ‘humorous banter’ while introducing their guest, Josh, co-founder and CEO of ChatBet AI. The conversation covers various topics, including sponsorships, personal updates, and the innovative functionalities of ChatBet AI, which allows users to place bets directly within messaging apps. The hosts explore the significance of user engagement in the gambling industry and how technology is reshaping the betting landscape.

In this conversation, the speakers delve into the innovative technology behind sports betting interactions, focusing on the integration of AI and messaging platforms. They discuss how AI can enhance user experience by allowing for intent-driven interactions, the importance of responsible gambling measures, and the evolution of user behaviour in betting. The conversation also touches on the challenges of regulatory compliance and the future prospects of AI in the betting industry.

What we talk about, but in a list:

1. The podcast opens with humorous banter between the hosts.
2. Sponsorships play a crucial role in the podcast's funding.
3. Personal updates reveal Jon's move to a disabled-adapted house.
4. ChatBet AI allows betting through messaging apps like WhatsApp.
5. Operators can engage users more effectively through personalized messaging.
6. Messaging apps have a high user engagement rate.
7. The importance of reducing friction in the betting process is emphasized.
8. Operators can create one-to-one conversations with users.
9. The podcast highlights the evolving landscape of iGaming.
10. The hosts express excitement about the future of technology in gambling. The technology allows for direct messaging with betting companies.
11. AI can autonomously place bets without human intervention.
12. Messaging platforms are becoming the primary interface for betting.
13. User intent can be captured more effectively through natural language.
14. Responsible gambling measures are integrated into the AI system.
15. The evolution of user behaviour is shifting towards messaging apps.
16. AI systems must be trained to understand user language and intent.
17. Regulatory compliance remains a critical aspect of AI in betting.
18. The market is seeing a shift towards personalised user experiences.
19. ChatBet is currently operational in regulated markets like Peru and Mexico.

Choice quotes:

1. "Sponsorships are available"
2. "Messaging is the new interface."
3. "Intent-driven execution is the future."
4. "Messaging is not just another channel."
5. "We are capturing intent at the source."

Chapters (but add 30 seconds or so because of the music, innit):

1. 00:00 Introduction and Banter
2. 01:28 Sponsorships and Promotions
3. 05:58 Personal Updates and Life Changes
4. 08:17 Guest Introduction and ChatBet AI Overview
5. 10:31 ChatBet AI Functionality and User Engagement
6. 14:53 Understanding the Technology Behind Betting Interactions
7. 17:02 The Role of AI in Sports Betting
8. 20:57 Transforming User Experience with Intent-Driven Interaction
9. 24:51 Addressing Responsible Gambling and Regulatory Challenges
10. 30:43 The Evolution of User Behavior in Betting
11. 37:29 Building a Robust AI System for Betting
12. 40:27 Current Market Applications and Future Prospects

Josh on LinkedIn - https://www.linkedin.com/in/joshuaswerdlow/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Join hosts Jon Bruford and Fintan Costello as they explore a wide range of topics from marketing strategies, AI innovations, gambling industry insights, to humorous stories about marathons, mountaineering, and quirky sports team names. This episode offers industry analysis, industry humour, and future trends in gambling and gaming.

Choice quotes:

1. "My knees are great, really."
2. "Great mugs, though."
3. "AI can't touch me, Fint."

Chapters (but add 30 seconds or so on because of the music and all that innit)

1. 00:00 Introduction and Guest Fatigue
2. 03:01 Endurance Training and Humbling Experiences
3. 05:56 Smoking and Quitting: Personal Stories
4. 09:00 Sponsorships and Marketing Insights
5. 12:06 Merchandise and Listener Engagement
6. 15:09 AI and Its Impact on Daily Life
7. 18:49 The Rise of AI Agents
8. 19:30 Introducing the Gambling Book Club
9. 22:44 Engaging Authors and Readers
10. 27:40 Exploring the Gambling Industry
11. 29:33 Caesars Entertainment Takeover Discussion
12. 39:47 The Mystery of REIT Money
13. 40:45 Regulatory Challenges in Gambling
14. 42:49 Innovation in Gaming: The Unregulated Edge
15. 44:37 Game Discovery and Player Engagement
16. 46:30 The Role of Game Developers
17. 52:12 March Madness and the Future of Betting Markets

Useful resources

Gaming Laboratories International (GLI) - https://gaminglabs.com

OptiMove - https://optimove.com

World Gaming – www.worldgaming.com

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this decadent, luxurious episode of The Gambling Files, we explore innovative approaches to risk management in online gambling, featuring insights from Hayden Bowman of iBankroll and Bernard Marantelli of White Swan Data. Discover how liquidity provision, data analytics, and regulation are shaping the future of gaming and betting industries.

Chapters (but add maybe 25 seconds for the music and that):

00:00 Introduction and Podcast Hosts

01:09 Guest Introductions: Hayden Bowman and Bernard Marantelli

01:41 Overview of GLI and Sponsorships

04:17 Introduction to iBankroll and its Core Services

05:39 What is Bankroll as a Service (BaaS)?

07:03 Mechanics of Liquidity Provision in Gambling

09:00 Handling Large Payouts and Risk Scenarios

10:41 Fraud Risks and Player Retention Strategies

12:07 Liquidity Constraints in Crypto and Top Operators

13:16 The Commoditisation of House Bankroll Management

14:32 Player Experience and Liquidity Challenges

15:34 Deliberate Casino Management and Payout Delays

16:22 Building Trust and Industry Transparency

17:29 Funding and Business Model of iBankroll

18:22 Future Plans and Expansion of Liquidity Services

20:12 Sportsbook Liquidity and Risk Hedging

21:52 Whiteswan Data: Market Mispricing and Opportunities

22:53 Market Efficiency and Data Analytics in Betting

23:48 The Shift from Predatory to Gamekeeper Models

25:34 Adding Value Across the Gaming Ecosystem

27:32 Prediction Markets and Future Trends

31:33 Regulation and the Future of Prediction Markets

33:56 Volatility, Entertainment, and Social Betting

36:17 Recruitment of Quantitative and Data Science Talent

39:24 Advice for Young Professionals in Gaming and Gambling

41:14 The Importance of Surrounding Yourself with Driven People

44:37 Lottery Payouts, Taxation, and Risk

47:52 Michael Owen and Personal Anecdotes

48:33 Closing Remarks and Thanks

Useful resources

Gaming Laboratories International (GLI) - https://gaminglabs.com

OptiMove - https://optimove.com

World Gaming – www.worldgaming.com

White Swan Data - https://whiteswandata.com/

iBankroll - https://ibankroll.com

Hayden on LinkedIn - https://www.linkedin.com/in/hayden-bowman/

Bernard on LinkedIn - https://linkedin.com/in/bernardmarantelli

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

Join Fintan and Jon for an insightful discussion with Professor Matt Bakowicz, program director of the sports management program at American University in Washington D.C. Matt shares his extensive industry experience in sports betting, casino management, and academia, alongside the evolving landscape of gaming regulations, integrity in sports, and the future of entertainment. Whether you're into sports management, gambling regulation, or the intersection of entertainment and responsibility, this episode offers valuable perspectives from a seasoned expert. The integrity segment is particularly excellent.

Things we talk about, but in a list:

1. Matt's background in casino operations, sports betting, and esports management
2. Designing a sports management program focused on commercial and operational skills
3. The importance of industry experience in academic teaching
4. Challenges and strategies in maintaining integrity in sports betting
5. Advances in detecting and addressing match-fixing and prop bet manipulation
6. Regulatory landscape in U.S. sports betting and prediction markets
7. Responsible gambling, education, and the role of regulation versus personal responsibility
8. The influence of media, marketing, and terminology on industry perception
9. Future of the Super Bowl halftime shows and the blending of music and entertainment
10. Tips for beginners in golf: focusing on short game and mental discipline
11. The impact of sports betting trends on baseball, golf, and college sports
12. The importance of niche expertise and sustained passion in career success

Choice quotes:

1. "Welcome to the Gambling Files podcast."
2. "Prediction markets need strict regulation."
3. "Find your niche and lean into it."

Chapters (but add 30 seconds or so because I added the music):

1. 00:00 - Welcome and episode overview: industry insights with Prof. Matt Bakowicz
2. 02:10 - Matt's career transition from casino management to academia
3. 04:12 - Building a practical, industry-connected sports management program
4. 06:16 - Course tracks: operations, analytics, sports gaming, and marketing
5. 09:12 - Inside the sports betting industry: operations, regulation, and integrity
6. 11:25 - Industry and academic experience: the value of real-world insight
7. 12:22 - Managing ethical challenges in casino and sports betting environments
8. 16:53 - Managing client interactions and the gray areas in the gaming industry
9. 18:02 - Prop bet manipulation: detection, regulation, and enforcement
10. 20:18 - Vulnerabilities in college sports and the importance of education on integrity
11. 23:48 - Strategies to prevent match-fixing and manipulation
12. 26:23 - The regulatory evolution in U.S. sports betting and prediction markets
13. 28:27 - The analogy with crypto markets: manipulation and regulation
14. 30:02 - The "Safe Bet Act" and proposed regulation changes in the U.S.
15. 32:19 - How betting on predictable events could be regulated in the future
16. 35:23 - Responsible gambling, personal responsibility, and regulatory balance
17. 37:54 - Impact of regulation on prediction markets and betting behavior
18. 43:02 - The future of Super Bowl halftime shows: entertainment as spectacle
19. 45:44 - Music, entertainment, and media predicting future trends
20. 47:48 - Matt’s experience in golf and tips for improving short game
21. 50:08 - How industry experience influences golf betting strategies
22. 52:02 - The importance of passion and niche expertise in career development
23. 55:45 - The mindset of obsessive pursuit and chasing success in sports-related fields
24. 56:55 - Industry terminology and marketing’s influence on perception
25. 60:43 - The ongoing challenge of responsible marketing and self-regulation
26. 62:21 - Player protection tools: setting limits and emotional decision-making
27. 64:07 - Regulation and personal responsibility: learning from road safety laws
28. 66:18 - Closing remarks: the value of passion, expertise, and continuous learning

Stuff:

Gaming Laboratories International - https://gaminglabs.com

American University - https://www.american.edu/

Prediction Market Regulation - CFTC - https://www.cftc.gov

Safe Bet Act search: https://www.congress.gov/search?q=%7B"source"%3A"legislation","congress"%3A"all","search"%3A"safe+bet+act"%7D

Prince's Purple Rain Performance - https://www.youtube.com/watch?v=xxxxxx

Springsteen’s halftime show: https://www.youtube.com/watch?v=i4-0nbHFi4o&list=RDi4-0nbHFi4o&start_radio=1

Matthew Bakowicz on LinkedIn: https://www.linkedin.com/in/matthew-bakowicz-b016a738a/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford...

In this episode of The Gambling Files podcast, hosts Jon Bruford and Fintan Costello explore various themes related to gambling, sports betting, and the upcoming World Cup. Joined by guest Jeevan Jeyaratnam from Abelson Sports, they discuss the adaptability of the brain, the importance of marketing in engaging casual bettors, and the evolving landscape of prediction markets. The conversation also touches on the ethical implications of celebrity involvement in betting and the strategies operators can use to attract and retain customers during major sporting events.

The things we talk about, but in a list:

1. The brain is incredibly adaptable, adjusting to new experiences like wearing contact lenses.
2. World Cup 2026 is expected to have a significant impact on North American sports betting.
3. Engaging casual bettors requires building narratives around less popular matches.
4. Prediction markets are gaining traction, but their long-term sustainability is uncertain.
5. Celebrity involvement in betting raises questions about ethics and insider information.
6. The importance of marketing strategies in the gambling industry cannot be overstated.
7. Casual bettors are more likely to engage with narratives and stories around games.
8. The betting landscape is evolving with new technologies and market dynamics.
9. Understanding customer behaviour is crucial for operators during major sporting events.
10. The future of sports betting will likely involve more integration of technology and data analytics.

Choice quotes:

1. "The brain is incredibly adaptable."
2. "World Cup 2026 will be a big deal."
3. "Engaging casual bettors is key."

Chapters (but add 30 seconds because of the music, probably)

1. 00:00 Introduction and New Format Exploration
2. 03:05 Contact Lenses and Vision Adjustments
3. 05:58 The Brain's Adaptability and Surgery Insights
4. 11:59 Podcast Sponsors and Marketing Insights
5. 14:54 Introducing the Guest and Podcast Evolution
6. 16:10 Introduction and Background of Abelson Sports
7. 22:10 The Impact of Major Sporting Events
8. 30:02 World Cup Dynamics and U.S. Engagement
9. 36:59 Betting Patterns and Market Engagement Strategies
10. 42:02 Emerging Trends in Betting and Customer Engagement
11. 43:19 The Rise of Prediction Markets
12. 45:51 Market Manipulation and Its Implications
13. 48:58 Impact of Non-Regulated States on Betting Markets
14. 50:51 Novelty Markets and Their Appeal
15. 55:58 The Future of Prediction Markets
16. 01:00:01 Closing Thoughts and Reflections

Jeevan Jeyaratnam on LinkedIn: https://www.linkedin.com/in/jeevan-jeyaratnam-abelsonodds/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello don’t even appear to realise it’s their 250th episode. Oh well, at least we spotted it. The duo discuss significant changes in the gambling industry, including the departure of Michael ‘The Doog’ Dugher from the Betting and Gaming Council, and Andrew Rhodes from the Gambling Commission. They analyse the implications of recent budget changes on online operators and the horse racing industry. The conversation also covers the recent $1.2 billion acquisition of Legend by Genius, highlighting the negotiation strategies involved. Finally, they preview upcoming events and conferences in the gambling sector, emphasising the importance of networking and knowledge sharing.

Choice quotes:

1. "We would love to have you on."
2. "It's a tough gig. It's a tough gig."
3. "It's only held every three years."

Chapters, but you might want to add on 30 seconds because of the music:

1. 00:00 Introduction to the Gambling Industry News
2. 00:51 Leadership Changes in Gambling Organizations
3. 07:06 Impact of Regulatory Changes on the Gambling Sector
4. 11:04 The Future of Gambling Leadership
5. 18:57 Recent Major Deals in the Gambling Industry
6. 25:36 Market Reactions to SEO Assets
7. 26:25 Challenges in Affiliate Asset Management
8. 27:32 The Impact of Price Tags in Negotiations
9. 28:53 The Value of Reputation and Integrity
10. 29:23 Sponsorships and Industry Events
11. 34:53 Upcoming Conferences and Networking Opportunities
12. 39:52 The Significance of the World Cup in North America

Yeah, we’re on LinkedIn. And so is Pini!: https://www.linkedin.com/in/piniyakuel/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode of the Gambling Files podcast, hosts Jon Bruford and Fintan Costello discuss Jon's recent trip to Barcelona, sharing experiences from the ICE event, dining adventures, and encounters with pickpockets. They also delve into the highlights of the Gambling Book Awards, including the presentation of awards and the excitement surrounding the event. The episode concludes with discussions about new sponsorships and upcoming events in the gambling industry. We’ve kept it simple this episode.

Choice quotes:

1. "I went to Barcelona with Snoopy."
2. "The crowd went wild!"
3. "It's a nice endorsement."

Chapters, but you might want to add 30 seconds to these because of the music…

00:00 Welcome and Barcelona Adventures

03:02 Dining Experiences in Barcelona

05:57 Encounters with Pickpockets

12:11 The Gambling Book Awards

24:00 New Sponsorships and Future Events

Yeah, we’re on LinkedIn. And so is Pini!: https://www.linkedin.com/in/piniyakuel/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services around the world.

GLI provides suppliers, operators, and regulators with expert guidance for navigating the future of gaming and ensuring gaming innovations meet regulatory standards with confidence in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

OK, no intro on this episode for a bunch of excellent reasons. First, Fintan could not be there (WE MISSED YOU GOOD, BRAH); second, as it was at ICE do you really need us to tell you awesome things about Clarion and how they made the industry’s best show somehow even better?; and third, we introduce a new sponsor onto the podcast next week and it’s nice to build towards that. Oh, and fourth, this is an interview with the top man at one of our current excellent corporate overlords. I’ll let AI give you the bones of what we talked about, it’s topical after all…

In this episode, Jon sits down with Pini Yakuel to discuss the state of the gambling industry as we head into early 2026. Pini reflects on the lessons learned from the massive AI investments of 2025 and introduces his core philosophy for the future: Positionless Marketing.

The conversation covers how AI is shifting the industry back toward "artisan" values, the importance of incremental self-improvement, and what operators should be analysing ahead of the 2026 World Cup.

Oh, and a phrase you will want to take away for future use: “Good, better, best; never let it rest”.

Chapters (which we can do because there was no separately recorded intro, you see)

0:00 The scone debate

4:15 Sophisticated vs. Complex: Pini explains why he prefers the word "sophisticated" when describing powerful software and how users often surprise developers.

7:50 Reflections on 2025: A look at the "continuum" of learning and the evolving hype vs. reality of AI.

9:30 The M&A Landscape: Pini discusses why Optimove passed on several acquisitions in 2025 and the current valuation of SaaS companies.

11:00 "Good, Better, Best": The philosophy of "Kaizen" (continuous improvement) and why progress is the key to happiness.

13:50 Delayed Gratification: The challenge of focus in a "cheap dopamine" world and how environment impacts the brain's ability to work.

16:45 The desk, feng shui and the Black Museum – a detour.

20:55 Why the positionless marketer is an artisan, not a factory worker.

26:40 The 2026 World Cup: Preparation strategies for operators, focusing on past behavioural data and managing "generosity budgets".

Choice quotes:

"Positionless marketing is about expanding our range and versatility, allowing us to change the organizational structure we’ve been confined to since the Industrial Revolution."

"Happiness is an upward trend line of your development... whether it's skill-based, spiritual, or just being a kinder person.”

Pini Yakuel on LinkedIn: https://www.linkedin.com/in/piniyakuel/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

We also say goodbye to the lovely folks at EveryMatrix this episode. It's been a genuine pleasure, and regardless of sponsorship, they're a terrific group of people with some wonderful product. Get the demo, you'll see exactly what we mean.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

After a mercifully brief introduction [0:00 – 7:26], Fintan and Jon welcome Clarion Gaming’s (OR IS IT?) Stuart Hunter to talk about next week’s big ICE show.

He shares insights on the preparations, challenges, and innovations that will enhance the attendee experience, highlights the importance of the StandOut Awards, the (surprise!) rebranding of Clarion, and the strategic partnerships that will shape the event. Additionally, he provides practical tips for attendees on navigating the venue and transportation options, emphasising the growth and evolution of the gaming industry [7:27 – 50:30]

Choice quotes:

"The StandOut awards recognise those people."

"It's a lighthouse moment once a year."

"We're excited. We'll be there."

Stuart Hunter on LinkedIn: https://www.linkedin.com/in/stuart-hunter-6456691b/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

It’s a lightning – pun intended – intro this week, with Jon and Fintan discussing Fintan being blurry. It’s so good it even works without video! [0:00 – 3:57]

Then we meet Bruce Horner – minus The Range – director of sales from Voltage to discuss the implications of the Lightning Network in the iGaming industry. The conversation covers the evolution of Bitcoin as a payment method, the advantages of using the Lightning Network for faster and cheaper transactions, and the importance of privacy and compliance in the gambling sector. Bruce shares insights on how Voltage is facilitating these transactions and the future of cryptocurrency in regulated gaming environments.

Choice quotes:

1. "It's a strong name alright."
2. "It's extremely private."
3. "It's a two-sided marketplace."

Bruce Horner on LinkedIn: https://www.linkedin.com/in/brucelhorner/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

We open with Jon still sounding a bit sad without Fintan, but he really is trying his hardest [0:00 – 4:48].

Then the chaps meet Thomas Smallwood, CCO, and Daniela Lanzolla, COO of OpenSlots. The conversation delves into the structured process of game creation, emphasizing the importance of initial documentation and the rapid turnaround for mockups and animations. Daniela Lanzolla outlines how the game creation process is organized into milestones, with a focus on collaboration between various teams, including graphic design and marketing, to ensure that the final product aligns with the client's vision [4:49 – 45:48].

Thomas Smallwood on LinkedIn: https://www.linkedin.com/in/thomassmallwood/

Daniela Lanzolla on LinkedIn: https://www.linkedin.com/in/daniela-lanzolla-741457145/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

First off, Fintan and Jon talk about some things, and a few other things, but not too many things [0:00 – 13:05].

Then they’re joined by author Markus Heitz to talk about his Gambling Book Awards-longlisted novel The Devil's Playbook, a complex thriller that intertwines elements of card games and historical fiction. He shares insights into his writing process, the significance of historical accuracy, and more. The discussion also touches on literary influences, the symbolism of the Ace of Spades, and the portrayal of vampires in literature. Heitz emphasizes his passion for storytelling and the importance of research in crafting compelling narratives. Oh, and we get into medieval Hungarian nobility for a while there too [13:06 – 53:04].

Oh, and for more info... Here's the song Markus mentions that they did a video for to promote the book: https://www.youtube.com/watch?v=BuVci-j31tc

And the Hungarian queen we talk about is here: https://en.wikipedia.org/wiki/Barbara_of_Cilli

Choice quotes:

1. "It's a complex thriller."
2. "I invented the game."

Markus’s website: https://www.mahet.de/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble (but delicious) reindeer selves.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off with just Jon talking about stuff and things [0:00 – 5:09], before the episode proper. He sounds kind of sad without Fintan there though.

In this episode, Mark Flores Martin and Adam Davis from Xgenia discuss the evolution of their AI-driven game development platform, the importance of integrating AI into business processes, and the future of automation in the gambling industry. They explore the challenges and opportunities presented by AI, emphasizing the need for a solid foundation in AI integration and the potential for agentic AI to revolutionize workflows. The conversation highlights the balance between human oversight and AI capabilities, as well as the growth and adaptation of Xgenia in a rapidly changing technological landscape [5:10 – 59:09].

Choice quotes:

1. "We're an AI-first company."
2. "AIs can make errors."
3. "We need more AI."

Mark Flores Martin on LinkedIn: https://www.linkedin.com/in/markfm/

Adam Davis on LinkedIn: https://www.linkedin.com/in/adamodavis/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off with some kind of intro or other, Jon and Fintan talking about something probably [0:00 – 8:56], before meeting the latest author with a book up for the inaugural Gambling Book Awards.

We meet the lovely Connor Hutchinson, a writer whose first novel, Dead Lucky, has won many plaudits. It’s about a young man who works as a professional embalmer, and is also a gambling addict. Yes, you read that right and yes, it’s a very dark comedy. But Connor did his homework on addiction before starting the book, and that’s part of what makes it so interesting and so perfect for the Gambling Book Awards. So while it may be a very funny book, it also contains many raw elements and realities.

Our conversation also gets into grief and funerals, because well, embalming [8:57 – 1:01:13].

Connor Hutchinson on LinkedIn: https://www.linkedin.com/in/connor-hutchinson-347528167/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off with some fluff, nonsense and frippery from Fintan and Jon [0:00 – 10:42] before meeting our exalted guest. Now, apologies for a couple of things on this episode. Fintan’s mic goes weird (most noticeable on the intro), and our guest is a tiny bit quiet.

We discuss the evolving landscape of gambling compliance with James Killsby from Vixio Gambling Compliance, getting into the recent tax changes in the UK gambling industry, the implications for horse racing, the rise of the black market, and the challenges faced by suppliers in obtaining licenses. The conversation also touches on the fragmented nature of the US gambling market and the potential need for federal oversight to create a more cohesive regulatory environment. Finally, they explore the declining popularity of horse racing and the political dynamics that influence its future.

Choice quotes:

1. "It's a dark day for the UK industry."
2. "Horse racing is declining worldwide."
3. "Horse racing is the sport of kings."

James Kilsby on LinkedIn: https://www.linkedin.com/in/james-kilsby/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are the Santa Claus to our humble reindeer selves.

In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. No nosebags for these guys!

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. If Optimove were a reindeer, you know they’d be Rudolph.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do. And that’s why they’re Santa, and the industry is the grateful recipient of their mighty gifts.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/

Get our newsletter: https://thegamblingfilestldr.substack.com/

You can consider this episode an early Christmas present from us. Seriously, it’s that good. I’m not kidding, listen to the whole thing, then you’ll know what Jon and Fintan are eulogising about in the intro [0:00 – 26:44]. And wait til you get to the DHL story! Mindblowing.

This episode’s guest is Keith O'Loughlin, a veteran of the gambling industry and author of a new book Eddie Jordan: Full Throttle. They explore the life lessons learned from Eddie Jordan's experiences, the impact of Keith's book and its charitable contributions, and insights into business and sponsorships. The conversation emphasises the importance of empathy, motivation, and the belief that one person can make a difference in the world.

Keith also explains the huge role Eddie played in former F1 world champion and all-round legend Michael Schumacher’s career, and regales us with some frankly wonderful stories from their friendship and business dealings – including the time they almost bought Playtech… [26:45 – 1:29:34]

Choice quotes:

• "What would Eddie Jordan do?"
• "It's a three-step plan."
• "He was a talent scout."
• "We cycled all over the world."
• "We were fucking doing it."
• "Eddie was the first person to give Michael Schumacher a drive."

Keith O’Loughlin on LinkedIn: https://www.linkedin.com/in/keitholoughlin/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Eddie Jordan to our Michael Schumacher. No, hang on, that can’t be right.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off with Fintan and Jon talking about some things, then some other things; Fintan and Jon reflect on the year, discuss news highlights, and delve into the implications of privatisation in the UK. We also get into the importance of player retention in the industry and may even mention support from sponsors that make the podcast possible [0:00 – 25:08].

Then we’re joined by author Rob Furber, to discuss his memoir 'The Gambler,' which intertwines his unique experiences in betting on unconventional events like Eurovision and reality TV with a personal love story. The discussion delves into the intricacies of TV betting, the influence of politics on Eurovision, and the challenges faced by new authors in the publishing world. Rob shares insights into his betting strategies, the impact of reviews on book success, and the potential for future projects, including a sequel and adaptation of his memoir [25:09 – 1:05:18].

Rob Furber on LinkedIn: https://www.linkedin.com/in/rob-furber-b2717916/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Terry Wogan to our Lordi.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

This week’s episode proper sees Jon and returning interim stand-in temporary co-host Melanie Ellis – of Northridge Law fame – get right into it. Well, Jon does as he has a rant about the new tax regime coming to the UK and the sheer arrogance of politicians in suggesting the gambling industry should be helping children out of poverty. Yes, poverty that was created by these very same politicians over decades, some of them directly. He’s angry. They probably talk about other stuff as well… [0:00 – 39:18]

In the main conversation, Fintan and guest Steve Ruddock explore the distinctions between betting and gambling, emphasizing the legal implications of these terms as defined by the Commodities Exchange Act. Steve discusses how betting on predetermined events differs from creating games solely for gambling purposes, highlighting the nuances in legal definitions and their impact on the gaming industry. And Jon tells them both who Quentin Tarantino’s favourite crime writer is [39:19 – 1:21:55].

Choice quotes:

• "There's no reason to roll dice other than to gamble on it, right?"
• "The Packers are gonna play the Lions no matter what."
• "Those are different things."

Steve Ruddock on LinkedIn: https://www.linkedin.com/in/steve-ruddock-23148138/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Debra Winger to our Bette Midler.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. They’re the wind beneath the wings of some of the industry’s biggest names.  

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating hit singles/karaoke favourites like ‘Wind Beneath My Wings’, and to support friends in need in lifelong relationships. And if you haven’t seen the movie Beaches, why haven’t you???

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. You know ICE, it’s the show where Bette Midler shows up at the end and realises her quiet friend has been everything in her life all along; and Debra Winger realises how much she really is valued. But I warn you, bring tissues. Not to ICE, to a screening of Beaches.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

Yep, it’s a special bonus episode, and it kicks off with Jon chatting with special interim stand-in temporary co-host Melanie Ellis of Northridge Law fame, and they somehow manage to not talk about tax in the UK [0:00 – 18:45]. No, they saved that for 238…

Then Jon and Fintan meet Jonathan D Cohen, whose book Losing Big: America’s reckless bet on sports gambling is an incisive look at how things progressed post-PASPA – and how the US got crucial aspects really, really wrong. It’s not an anti-gambling book by any stretch, it’s a realistic look at how things could have been done, and the human cost of how they were actually done.

We get into the issues caused by insufficient or poorly thought-out regulations, a lack of accountability for regulators, the adversarial relationship that is often there between businesses and regulators, and much more. It’s a good, bonus listen. Hey, it’s Christmas soon and we are just thinking of you [18:46 – 1:13:15].

Jonathan Cohen on LinkedIn: https://www.linkedin.com/in/jonathan-cohen-6219b989/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Debra Winger to our Bette Midler.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. They’re the wind beneath the wings of some of the industry’s biggest names.  

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating hit singles/karaoke favourites like ‘Wind Beneath My Wings’, and to support friends in need in lifelong relationships. And if you haven’t seen the movie Beaches, why haven’t you???

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. You know ICE, it’s the show where Bette Midler shows up at the end and realises her quiet friend has been everything in her life all along; and Debra Winger realises how much she really is valued. But I warn you, bring tissues. Not to ICE, the a screening of Beaches. 

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off with Jon and Fintan discussing a bit of everything, with some exasperation reserved for past events in Vegas where there were zero arrests despite money laundering and lax AML on a grand scale, allegedly; Fintan also reminisces about his time on a building site, when he actually worked for a living [0:00 – 19:13].

Then we meet star guest John Caldwell of i3Soft, a company building casino software and games that they say will change the way people play for money. Unfortunately for John, he also worked for Atlantic Records at a key point in Jon’s life, managing a band Jon likes very much, so you know that also gets into the conversation. We discuss playing Pop-A-Shot against Living Colour, and John’s crazy origin story of his path to the gambling industry. It’s well worth a listen, and a reminder of how many fantastic personalities we have in this industry [19:14 – 1:10:09]. 

Choice quotes:

• "I was actually killing members of Living Colour at Pop-A-Shot."
• "I was destroying, destroying Will Calhoun."

John Caldwell on LinkedIn: https://www.linkedin.com/in/john-caldwell-5909791/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Rocky IV to our No Retreat, No Surrender.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I were in a beatdown in some back alley bar, you bet your sweet tush I’d want EveryMatrix watching my back.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to punch baddies in the face repeatedly, then make a pithy one-liner while looking very cool indeed.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. You know ICE, it’s the show where everybody is there and we all have a big rumble at the end. I’m kidding, I’m kidding…

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off with one of those ‘allsorts’ conversations between Fintan and Jon, and this one comes with a warning – nothing graphic is covered, but a cyst being lanced is discussed. Or should that be disgust? Either-or. [0:00 – 24:56]

Then, we welcome another author on to the podcast, with a book submitted to the Gambling Book Awards. Alex Duff is our guest, to discuss his terrific book 'Smart Money: The Fall and Rise of Brentford FC'. The conversation explores Brentford's unique journey in football, the impact of data analytics and gambling on the club's success, and the rivalry between key figures Matthew Benham and Tony Bloom. The hosts delve into the Moneyball approach in football, emphasizing the importance of finding value in players and maximizing their potential. The episode concludes with reflections on the future of Brentford FC and the broader implications of their story in the world of sports [24:57 – 1:09:18].

Choice quotes:

• "Brentford's success is down to being smart."
• "It's a tribute to that sort of thinking."
• "I think it basically comes down to money."

Alex Duff on LinkedIn: https://www.linkedin.com/in/alex-duff-35489133/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle. 

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix’s Val Kilmer/Iceman, I’m choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in.

 Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like pulling serious Gs to lose enemy bogies. Yeah, you heard me.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where we will all smother ourselves in baby oil before we play beach volleyball. WHOO!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

Jon and Fintan get into the recent appearance by the BGC’s Grainne Hurst in front of British Parliament, and Jon is unusually full of praise and has an idea that the casino industry should be uniting to change the narrative… Among other things, of course, including Fintan’s executive slouch, being a supple panther and much much more, including of course our delicious sponsors, the always-sexy EveryMatrix; the permanently virile Optimove; and the expo tyrannosaurs Clarion Gaming [0:00 – 24:01].

Then we get into it (I say we, but it’s just Jon) with SBRnet President Neil Schwartz, a first-time guest. We dive deep into the world of sports fandom data, discussing everything from the US sports gambling landscape to the massive economic ripples created by major global events.

We discuss:

• Why “sports fandom” is a better growth lever than chasing promos
• The US sports betting picture through a fan-data lens
• How mega-events (hello, World Cup) ripple into betting and team strategy
• What an annual national survey of fans actually measures — and how operators/teams use it
• Practical ways to turn fan insights into better product, CRM and media planning.

And much more, of course. [24:02 – 1:23:49]

Neil Schwartz on LinkedIn: https://www.linkedin.com/in/neil-schwartz-96a4816/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix’s Val Kilmer/Iceman, I’m choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like pulling serious Gs to lose enemy bogies. Yeah, you heard me.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where we will all smother ourselves in baby oil before we play beach volleyball. WHOO!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

We kick off with the usual shenanigans from Fintan and Jon, mostly Fintan though as Jon is generally the voice of reason here [0:00 – 19:00].

Then we come to our second guest of the Gambling Book Awards era (www.gamblingbookawards.com).

The magnificent Peter Venison shares his experiences working with the legendary Sol Kerzner, a titan in the hospitality and gambling industries. Peter’s experiences led to him writing the book Sol: My Friend and Adversary, which came out in early 2025. The discussion covers Kerzner's visionary approach to building resorts, the evolution of the gambling landscape in South Africa, and the cultural and social changes during that era.

Venison reflects on the challenges and successes of creating Sun City, the marketing strategies employed, and the impact of Nelson Mandela on the industry. The conversation concludes with insights into Venison's excellent memoir about Kerzner and the book's reception, and possibly the greatest tax wheeze we have ever heard of [19:01 – 1:18:43].

Choice quote:

"We were agents of change."

Peter Venison on LinkedIn: https://www.linkedin.com/in/peter-venison-b4849630/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

First up, we're joined by stand-in interim temporary agency co-host Melanie Ellis of Northridge Law fame, and we talk a bit about things in the UK. Mel luckily brings her brand of common sense to the table, which is definitely an area Jon is lacking [0:00 – 29:24]. We get into the social impact of tax hikes for the UK industry, among many other things – including the revelation that Melanie is no longer baking pastries. I KNOW RIGHT.

Then we're joined by the genuinely excellent Huw Thomas of Recovery in Gaming. Jon revels in the chance to speak to a fellow addict and they get into what a good support network means for people, and how Huw's growing organisation can support people in the industry at events, conferences and the like. Huw also points out that with a bit of funding, they can help a lot more people… Huw is, as ever, candid and frank in conversation [29:25 – 1:13:47]. It's all well worth a listen.

Huw Thomas on LinkedIn: https://www.linkedin.com/in/huwowenthomas/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

It’s an epic episode this week, with one extra-long intro and a really special main guest. Oooh, maybe we could call it an epicsode!

The brilliant Scott Longley steps in for Fintan in the intro, and it developed into quite a long chat about the state of things in the UK at the moment. We got right into the implications of taxation, the rise of the black market, and the historical context of gambling regulation. We delve into the importance of betting shops to local communities and the relationship between the racing industry and betting operators, then the challenges faced by regulators and the potential consequences of government actions on the gambling landscape. We go far and wide in this one [0:00 – 49:39].

Then we meet our special guest, the first of our author guests with a book submitted for the inaugural Gambling Book Awards. Meet Alex O’Brien, science writer and passionate poker player. Alex’s book The Truth Detective: Lessons from Poker on Risk, Reward and Imperfect Information is available from all good bookshops right now and it’s well worth a read.

In this episode, Alex discusses the importance of critical thinking, the overlap between science writing and poker, and the role of women in the poker industry. Alex shares insights on parenting, teaching children critical thinking through poker, and the evolution of women's poker tournaments. The conversation also touches on misinformation, perfectionism, and the future of poker and parenting [49:40 – 1:38:32].

Choice quotes:

• “Hey, it’s Enrico Palazzo!”
• "Practice makes progress, not perfect."
• "Poker is a game of understanding others."

Alex O’Brien on LinkedIn: https://www.linkedin.com/in/alex-o-brien-8876686/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Mad Max: Fury Road, to our Mad Max: Beyond Thunderdome.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to fight to the death in a weird, muddy amphitheatre in a dystopian future, I’d want these guys with me.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like the sacred gasoline – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where there is that guy shooting all fire out the end of his guitar which he’s playing on the roof of a truck. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

First up, Fintan and Jon reveal their new thing, the Gambling Industry Journalist of the Year award that will also make its debut at ICE, and this bad boy comes with a stonking cash prize of £4000 for the winner [0:00 – 26:45]. Yeah, I know right? Jon’s a shoo-in. Or deserves a shoeing, one or the other.

Then the chaps are joined by Howard Stutz, senior reporter (and utter legend) from The Nevada Independent, to discuss the current state of Las Vegas, including the controversial narrative that 'Vegas is dead.' With an 8% drop in visitation in July, international numbers crashing, and people generally having a good old moan about the cost of things, they explore room rates, visitor trends, the impact of resort fees, and the entertainment landscape, including the Sphere. The conversation also touches on international visitor trends, the future of conventions and sports events, and the dynamics between local casinos and the Strip. Finally, they discuss the A's move to Las Vegas and the implications for the city's future [26:46 – 1:19:37].

Howard Stutz on LinkedIn: https://www.linkedin.com/in/howard-stutz-b3b0219/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the horse’s head, and EveryMatrix will make you an offer you won’t want to refuse.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people to abandoned level crossings for an ambush – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys infinity plus one.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

It’s another BIG NEWS episode!!!! We kick off the latest episode with Fintan and Jon discussing all manner of waffle, including the upcoming Gambling Book Awards, sponsorship opportunities at ICE, and the importance of celebrating journalistic excellence in the gambling industry.

Additionally, we also announce a new podcast focused on addiction, exploring various aspects of the topic beyond just gambling addiction. It’s called Addiction: An Hour With Auer, is co-hosted by Dr Michael Auer, and will be appearing very soon [0:00 – 25:22].

Then guest Ady Totah joins us to discuss what’s going on in the world of live dealers in iGaming, and the dichotomy we are seeing with some land-based gambling veering away from live dealers. We explore the implications of AI in various sectors (including medicine) and discuss the potential impact on employment and the future of capitalism. The conversation also delves into the importance of human interaction in gambling, the challenges of game aggregation, and the need for personalization in online gambling experiences. Ady shares insights on how Lucky Streak is adapting to these changes and the opportunities that lie ahead [25:23 – 1:12:14].

Choice quotes:

• "Sponsorships are available."
• "We're launching a new podcast."
• "AI is the cryptocurrency of 2025."
• "We are in a race to the bottom."
• "Live dealer allows you to feel not-alone."

Ady Totah on LinkedIn: https://www.linkedin.com/in/ady-t-7b55983b/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Godfather II, to our Godfather III.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the horse’s head, and EveryMatrix will make you an offer you won’t want to refuse.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people to abandoned level crossings for an ambush – of DATA!!!

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/

First up, Jon and Fintan share some exciting news with listeners about how sexy the website just got – check it out at www.thegamblingfiles.com. [0:00 – 11:25]

Then we welcome Jeff Laniado, Director of Sales at Optimove, discusses the evolving landscape of the online gaming industry, particularly focusing on sweepstakes casinos. He highlights the importance of player retention, the critical first 48 hours of player engagement, and the role of CRM in enhancing player experiences. We get into the challenges faced by operators in a competitive market and the need for personalized engagement strategies to retain players. Jeff shares insights on the distinct player types within the gaming ecosystem and the significance of understanding these differences for effective marketing strategies. It’s very good, we promise [11:26 – 1:00:38].

Sign up for Optimove's awesome egg-related breakfast here: https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=DVoQZSrtVEeKfSSYgnrG7_GV1ngBAmZBpK5N-V9i3ERUOVg4NzhWR1UzQkxGSjdXUllWWEJNQjE0NC4u

Choice quotes:

• "Player attention is fragile."
• "CRM fundamentals do matter."
• "I love working at OptiMove."

Jeff Laniado on LinkedIn: https://www.linkedin.com/in/jeff-laniado-911b6052/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin’ to our Breakdance 2: Electric Boogaloo.  

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…

 Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free! 

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/  

Get our newsletter: https://thegamblingfilestldr.substack.com/