The Future of Fandom – Détails, épisodes et analyse

Today on The Future of Fandom, we present the finale for our 2022 run of episodes. And hey, what good is a finale without a little Firework show? On this episode, we explore how Firework envisions the future of truly connected community-based live commerce in partnership with their Chief Business Officer, Jason Holland.

Jason thinks like a modern content creator. From a long form, he builds for the short. Discarding the text and display of the past, he sees live and short-form video as the way forward, the only way forward. Since he joined two and a half years ago, the business has taken off like a rocket and exploded onto the scene, boosted by partnerships with major retailers and tech titans in their ranks, and we'll explain more about that in the interview. Today, we'll also discuss how next-gen consumers are embracing live commerce, the future of commerce in Web3, and his vision for an optimal community-driven experience where every voice has a voice.

Jason will more than likely have a hand in the future of the way you shop. So, let's finish the year with a bang and predict the future with Firework and Jason Holland.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

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Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we serve up an open conversation about tennis. On this episode we explore how the US Tennis Association, or USTA, is crafting brand love (get it?) for next-gen fans in partnership with their Chief Brand Officer Amy Choyne.

Amy's been a lifelong tennis fan. She's attended the US Open ever since she was four. And in 2016, after various tenures stewarding brands across fashion and retail, she got the chance to serve at the helm of the sport she's loved ever since she could hold a racket. A little over six years later, Amy reflects on that time with me today and speaks about how fan engagement has evolved in that time and what she's excited about moving forward.

We also touch on topics like the growing intersection between elite athletes and social voices, the difference between sports fans and fans of other industries, and just a little bit about pickleball.

Let's predict the future with the USTA and Amy Choyne.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we teach you a lesson. On this episode, we learn about the consumerization of education and its future at the primary level with Age of Learning and their Chief Innovation Officer, and Head of Mastery and Adaptive Product, Sunil Gunderia.

It's no secret that one of the most disrupted arenas over the last few years has been the classroom. Alongside that, tech has evolved from forced Zoom rooms to increasingly individualized programs, giving children a new lease on their learning life.

Sunil has seen that firsthand and believes this proliferation of disparate educational content will only continue and broaden for our youngest students going forward. Of course, that individualized, disaggregated approach brings up questions of retaining educational communities and the comradery that results from early schooling. And we get some insight there as well. We also think about fandom in this way, not in the typical consumer lens we've been used to so far on this show. Open your books and your ears and let's predict the future with Age of Learning and Sunil Gunderia.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we bank for humans. You're a human, right? Well, then you're going to love this. On this episode, we explore how Dave is creating an ecosystem for, and inspired by, those facing economic hardship, through the lens of their CMO, Michael Goodbody.

Ever notice how most fintechs or financial apps you see gain popularity, target investing and other actions frequented by high earners or high net worth individuals. Well, guess what? Most people aren't in that position and the team at Dave noticed. It inspired Michael to join and build a community to serve a different set of needs.

It also brings up interesting brand questions like, how do you create an enthusiastic community around financial topics, which people don't love to talk about? How, even if you empower them to better their finances, do you retain that base?

Michael's got great insight here and I think it deserves more attention. So let's be humans together and predict the future with Dave and Michael Goodbody.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, get a life, or at least some insurance for it. On this episode we learn about some terms of digital engagement as a startup with Ladder and their VP of marketing, Olivia Borsje.

Ladder lets you get a life insurance policy in as little as five minutes, which is obviously a great pull, but it got me thinking. If you can get your customer to make a lifelong decision in such little time, how do you build community from minute six onwards?

Olivia does a great job explaining that, as well as, how to set yourself apart as a startup via a little shock value, and all together, what a best in class digital insurance experience of the future looks like. So let's stake a claim of our own and predict the future with Ladder and Olivia Borsje.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we craft brand love, find a common enemy and talk a little bit about SpongeBob. Together we'll explore how Betterment is setting up the next generation with a long-term investing focus, and building a fandom regardless, with our guest, their Chief Marketing Officer, Kim Rosenblum.

Most folks in their 20s and 30s will deeply appreciate Kim's contributions as a leader at Viacom where she led creative for properties like Nickelodeon. That's what makes her journey into FinTech all the more fascinating. The perspective of a media style approach to building a community of investors is one not often seen, but I think you'll agree that many of its principles work incredibly well when it comes to influencing your financial choices.

As someone who's had the pulse of the next generation since the '90s, Kim is in incredibly well-positioned to peer into the crystal ball and chat about what the leaders of this industry will need to do to stick. So let's do that now as we predict the future with Betterment and Kim Rosenblum.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we quit chasing memes and level up our understanding of the market. On this episode, we get a look at how Public.com is differentiating within one of the most commoditized financial services out there, stock trading, via their GM of IR innovation, Katie Perry.

App-based stock trading has gone from virtually non-existent to everywhere within the last seven to eight years, and so has the community surrounding it. The forums of yesteryear have become the full content studios of today, giving new meaning to what investor relations really is and the power it wields. Katie has invested in this world early and makes a few calls as to what's to come. So let's make a few asks of our own and predict the future with Public.com and Katie Perry.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, earn some cash! Or earn some back, anyway. On this episode, we go shopping with Rakuten to learn about might be on the horizon for online and in-store shoppers alike via their Chief Marketing Officer Dana Marineau.

Obviously over the last two years, we've seen shopping change a lot, being forced out of stores similarly, forced brands to think harder and fast about how to create better digital experiences, partnerships, and new way a to showcase product. Now that COVID seems to be on the decline, consumers continue to demand high-quality e- (and now hybrid) commerce. Dana's on the cutting edge there and has plenty to teach us about what to expect for best in class shopping. So fill your cart and we will start to predict the future with Rakuten and Dana Marineau.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we make ourselves at home -- or at least make a portfolio of them. In this episode, we rent some time with Roofstock and their Chief Marketing Officer, Suresh Srinivasan.

In a world where job and city hopping alike is often met with better opportunity, so too has buying a home lost a fraction of its luster. Today, we talk about the rise of home investorship as a proxy for ownership, especially among the newest generations in the workforce and what that means for the need to build best in class digital experiences to make the process more accessible and foster a neighborhood of happy homeowners from afar.

So, let's open the door on this topic and predict the future with Roofstock and Suresh Srinivasan.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we diversify our understanding of investing and provide some alternatives to watching stock tickers with Yieldstreet via their Chief Marketing Officer, Wittney Rachlin.

Yieldstreet gives regular folks the ability to invest in assets like art in short-term notes. Between the explosion and stock trading app use and the rise of crypto, it's no secret that investors are looking for new and different ways to invest their wealth -- and Wittney sees opportunities in building communities of people building a future of their own from investing in these alternatives "before it was cool." So let's have some fund and predict the future with Yieldstreet and Wittney Rachlin.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/join-the-future-of-fandom/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.