142. AD-POCALYPSE | WTF Is Happening in Advertising Right Now? (feat. H/L)
Saison 1 · Épisode 142
mardi 13 mai 2025 • Durée 49:38
Co-host Alex dives deep into the current world of advertising with H/L agency's very own Roselyn Pla, Daisy Serafini, and Dallas Baker. They discuss how the industry has evolved, the impact of data-driven decision-making, the rise of influencer marketing, and the growing influence of AI on creativity. H/L shares insights on breaking into the industry, pushing creative boundaries, and maintaining authenticity in a crowded, fast-paced digital world.
ABOUT H/L
H/L is an independent advertising agency committed to making a lasting impact—for its clients, its people, and the communities it serves. With a mission to meaningfully advance business, careers, and culture, H/L goes beyond great ideas to build momentum that drives real, measurable growth. Every campaign, media strategy, and market gain is part of a bigger vision: to create opportunity and lasting impact.
Headquartered in some of the most culturally rich cities in the U.S. and beyond, H/L draws strength from the diverse perspectives of its team—known as H/Lers. This diversity fuels creativity and brings unexpected insights to every engagement. The agency is deeply connected to the communities where it lives and works, giving back generously and drawing inspiration from the people and places that shape it.
H/L is known for cultivating long-term client relationships—often spanning decades—thanks to its values of inclusivity, adaptability, and relentless pursuit of what’s possible. At its core, H/L is an agency that’s not just based in communities—it’s made by them.
This episode was hosted by Alex Detmering, produced by Britton Rice, Alex Detmering and Nicole Lazar. Videography by Yavor Vesselinov. Our original logo is by Nate Betts.
141. ULTRAS | Why Liquid Death’s Creative VP Andy Pearson Runs 100 Miles
Saison 1 · Épisode 141
mardi 6 mai 2025 • Durée 01:09:49
What do 314-mile foot races and viral ad campaigns have in common? In this episode of Furious Curious, Britton and Alex sit down with Andy Pearson — VP of Creative at Liquid Death — to unpack how ultra-endurance running informs high-level creative thinking, brand-building, and navigating chaos.
From hallucinating gingerbread men during 100-mile races to directing absurdly brilliant ads for one of today’s most unconventional brands, Andy reflects on why pushing limits physically helps sharpen creative instincts mentally.
This episode explores the meditative power of movement, the cultural rise of ultrarunning, and the importance of playing more — even in a world obsessed with metrics. It’s a lesson in how absurd ideas, when fully committed to, can change the game.
Filmed and edited by Yavor Vesselinov, with additional production by Weston Simpson and Johnny Matlack. Hosted and produced by Britton Rice, David Harper, Alex Detmering, along with Alexander Woell and Nicole Lazar. Original logo is by Nate Betts.
Key Chapters with Timestamps
[00:01:00] Origins of Ultramarathon Passion – Discover how a book, a hangover, and a mountain view launched Andy’s endurance journey.
[00:05:00] Ultra as a Response to Creative Burnout – Running became a counterweight to the brutal ad agency grind.
Updates!
Saison 1
mardi 5 novembre 2024 • Durée 00:25
Hello Furious Curious listeners. We will be back in ’25 with a slate of new epic episodes and a few suprises.
In the meantime, we will continue to surface the best of our previous episodes in our feed for you to enjoy, ya know… just in case you missed them the first time.
Enjoy your Q4, we’ll see you soon. And stay curious.
140. GNOSTIC STATES | Drug-free Altered Consciousness for Creatives
Saison 1 · Épisode 140
mardi 10 septembre 2024 • Durée 51:49
In this episode, The Furious Curious dives into the world of altered states of consciousness and their potential to enhance creativity and problem-solving. Hosts David and Britt discuss techniques for achieving these states without substances, including Gnostic states—altered consciousness reached through singular focus. They explore methods such as holotropic breathwork, sleep deprivation, polyphasic sleep cycles, lucid dreaming, binaural beats, and hypnagogic light sessions.
The hosts share personal insights and experiences, emphasizing the importance of consistency, intention, and journaling for tracking progress and gaining valuable insights.
Takeaways:
Altered states of consciousness can boost creativity and problem-solving.
Gnostic states are achieved through singular focus.
Techniques like holotropic breathwork, sleep deprivation, and polyphasic sleep cycles can induce altered states.
Professional guidance is recommended for certain practices.
Altered states can lead to increased self-awareness, spiritual experiences, and deeper understanding.
Lucid dreaming allows individuals to become aware of and control dreams.
Binaural beats and hypnagogic light sessions use specific frequencies to induce relaxation or altered states.
Consistency, intention, and journaling are crucial for exploring altered states effectively.
Chapters:
00:00 Introduction: Unlocking the Power of Altered Consciousness
04:08 Understanding Altered States of Consciousness
139. ONLINE GURUS | How to Not be a “Fluffluencer"
Saison 1 · Épisode 139
mardi 3 septembre 2024 • Durée 01:14:26
Summary
In this episode, The Furious Curious delves into the world of online gurus, discussing how to avoid becoming a “fluffluencer.” They explore the reasons behind the rise of online gurus, including the demand for simple answers in a complex world and the accessibility of social media. An online guru is defined as an internet personality who offers simple or secret solutions to complex problems. The hosts highlight red flags to watch out for, such as overblown promises, lack of credentials, high-pressure sales tactics, cult-like behavior, lack of transparency, promoting dependency, and an excessive focus on the guru. They also identify green flags, including realistic expectations, credentials and experience, empowerment, ethical conduct, and a focus on personal development.
The episode covers topics like discernment, sharing ideas online without becoming a full influencer, the importance of personal experience, understanding concepts versus real-world application, the dangers of creating bad guys and in-groups/out-groups, using flash for credibility, and using vulnerability at manipulation. The hosts emphasize the importance of self-awareness, humility, and genuine intentions in content creation.
Takeaways
The rise of online gurus is fueled by the desire for simple answers in a complex world and the accessibility of social media.
Red flags to watch out for include overblown promises, lack of credentials, high-pressure sales tactics, cult-like behavior, lack of transparency, promoting dependency, and an excessive focus on the guru.
Green flags include realistic expectations, credentials and experience, empowerment, ethical conduct, and a focus on personal development.
Content creators should add value to the world without resorting to manipulative or deceptive tactics.
The education system often fails to provide practical knowledge, leading to a demand for online gurus who fill that void.
Critical thinking and self-reliance are crucial in navigating the world of online gurus.
138. EMPATHY FATIGUE | Creators in the Age of Emotional Exhaustion
Saison 1 · Épisode 138
mardi 27 août 2024 • Durée 36:56
Exploring empathy fatigue and its impact on creators. Understanding the differences between empathy, sympathy, and compassion, as well as the symptoms of empathy fatigue.
KEY TAKEAWAYS:
Recognize that your audience is likely exhausted, so consider creating calming content.
Embrace in-person experiences to counter digital overload.
Avoid empathy fatigue as a creator by being selective in where you invest your emotional energy.
Cultivate empathy through writing exercises and mindfulness meditation.
Focus on understanding and connecting with your audience’s experiences.
TIMESTAMPS:
00:00 - Introduction: Empathy Fatigue and Its Impact on Creators
Hosted and produced by Britton Rice, with contributions from David Harper, Alexander Woell, Chase Domergue, Alex Detmering, and Nicole Lazar. Our original logo was created by Nate Betts.
137. DEAD INTERNET THEORY | Why Creatives Should Care
Saison 1 · Épisode 137
mardi 20 août 2024 • Durée 38:47
The Dead Internet Theory is an online conspiracy theory that asserts much of today’s internet activity is generated by bots and AI rather than real people.
This week, Chase, Harper, and Alexander break down Dead Internet Theory, why it’s important, and what it means to create in the age of AI.
This is The Furious Curious podcast, where we explore culture to inspire creators.
TIMESTAMPS:
00:20 - Definition
06:00 - Examples
07:40 - Suspending Disbelief
10:10 - Youth and the Digital World
12:30 - Downsides
13:20 - What the Bots Say About the Bots
14:20 - Hypotheticals
15:20 - The Alternatives That May Re-emerge
19:05 - Reasons Why: A Premium on Human-Made
21:40 - Reasons Why: The Rise of Large Language Models (LLMs)
23:15 - Reasons Why: The ’16 Election
24:20 - Media Literacy
26:10 - The Evolution of Twitter (X)
27:15 - “The Inversion”
29:40 - Reasons Why: Do Social Media Companies Love Bots?
Evoking emotions through your craft doesn’t happen by luck. This week, we’re breaking down the essence of methodically communicating fear via Creepypasta and some horror theory.
But, what is Creepypasta, and why are we talking about it? We’ll explore that and we’ll explore what fear and horror actually are, and why we experience them. Plus! We’ll dive into some tips and techniques for crafting spine-chilling tales.
135. FAILED FUTURES | Lessons from the Amazing Innovations that Didn't Change Anything
Saison 1 · Épisode 135
mardi 30 juillet 2024 • Durée 01:08:53
Everyone loves a success story. But what about tales of failure?
This week Alex, Alexander, and Chase unpack some of tech’s most marvelous misses. Th en we'll ask ourselves, as creators, what can we learn from history’s almosts.
Because if failure is the best teacher, may these disasters be our Yoda.
TIMESTAMPS:
00:50: Intro
03:30: Failed Future #1: Nuclear-Powered Cars
13:36: Nuclear-Powered Cars - Lessons for Creators
19:10: Failed Future #2: General Magic Smartphone
31:08: General Magic Smartphone - Lessons for Creators
134. CREATOR TO LEADER | The Magic of Creative Leadership (feat. Designer, Jon Delman)
Saison 1 · Épisode 134
mardi 23 juillet 2024 • Durée 01:19:12
This week, Brit and Harper talk with designer Jon Delman about creative leadership.
Jon Delman has had a diverse and influential career in design over the past 27 years. He is currently leading the Design Systems team at Workiva, focusing on helping product and engineering teams build world-class enterprise software. Jon has a wealth of experience working with major brands such as Google, Apple, Splunk, and Samsung. His prior roles include Executive Creative Director at Ueno, Group Creative Director at Beyond, and Creative Director at Huge.
In addition to his professional endeavors, Jon has also been involved in educational initiatives, contributing as a guest speaker on topics like building a learning organization and leading change management in digital environments. Jon’s deep commitment to fostering a nurturing environment for design teams is reflected in his public discourse about leadership in design. He emphasizes the importance of kindness, curiosity, and authenticity in leadership, advocating for a more inclusive and supportive approach within creative teams. This philosophy aims to challenge the often rigid norms of leadership within the design industry and promotes a more flexible and humane approach to managing and inspiring teams.
His blend of hands-on design work and educational outreach highlights his dedication to both practicing and teaching design, aiming to inspire and develop the next generation of designers.
TIMESTAMPS
7:24 - How to cultivate curiosity within oneself
11:28 - Embracing “not getting it”
16:57 - Staying in your craft
23:33 - How creatives take in work from a team
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Hosted and produced by Britton Rice, along with David Harper, Alexander Woell, Chase Domergue, Alex Detmering, and Nicole Lazar. Our original logo was designed by Nate Betts.
Hosted and produced by Britton Rice, with David Harper, Alexander Woell, Chase Domergue, Alex Detmering, and Nicole Lazar. Original logo by Nate Betts.
Hosted and produced by Britton Rice, along with David Harper, Alexander Woell, Chase Domergue, Alex Detmering, and Nicole Lazar. Our original logo is by Nate Betts.
Hosted and produced Britton Rice and David Harper, along with Alexander Woell, Chase Domergue, Alex Detmering, and Nicole Lazar. Our original logo is by Nate Betts.
