Explorez tous les épisodes du podcast The Full Mooney Podcast
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| #016 — Brandt Goodwin | 04 Sep 2026 | 03:31:27 | |
Brandt Goodwin has spent decades inside one of the most fascinating industries most people never truly understand. From dealing blackjack and poker to working alongside professional gamblers, casino executives, and entrepreneurs, he's built a career around reading people, managing risk, and making decisions under pressure. Along the way, he's also navigated injuries, competition, relationships, and the challenge of finding purpose beyond chasing the next win. In this conversation, Brandt and Kevin (friends for 30+ years) explore everything from aging as an athlete and the psychology of competition to life inside casinos, entrepreneurship, card counting, perfectionism, and what it really means to be present. They unpack the realities of the gambling industry, discuss why great coaches adapt instead of forcing a system, and examine how our identities evolve as we get older. It's a wide-ranging conversation about ambition, resilience, relationships, and building a life that lasts longer than your career. Summary Brandt Goodwin has spent his life chasing mastery, whether it was in sports, the casino industry, fitness, or business. In this conversation, he and Kevin Mooney unpack what happens when identity collides with age, competition, and changing priorities. What starts as a conversation about training quickly expands into injuries, ambition, career decisions, entrepreneurship, gambling, relationships, and the search for meaning. Brandt shares stories from years as a blackjack and poker dealer, explains how professional gamblers actually think, and breaks down the reality behind card counting, casino operations, and risk management. Along the way, the discussion shifts into personal territory as both reflect on perfectionism, being present, long-term relationships, and the challenge of finding contentment instead of constantly chasing the next thing. It's a conversation about growing older without giving up your edge, understanding the psychology behind competition, and recognizing that success isn't always about winning. Sometimes it's about building a life you actually want to keep living. Chapters: Takeaways
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| #015 — Ryan Blake | 28 Aug 2026 | 01:46:32 | |
Ryan Blake is a coffee roaster, creative, and longtime friend who has spent years building businesses, chasing ideas, and questioning the way creative work is marketed and sold. What starts as an absurd conversation about launching a Lord of the Rings-inspired foot-themed OnlyFans quickly turns into a surprisingly honest discussion about burnout, AI, strategy, social media, entrepreneurship, coffee culture, and why making things is often more rewarding than endlessly talking about them.In this conversation, Ryan and Kevin Mooney bounce between ridiculous business ideas, the state of marketing, the explosion of AI tools, creative burnout, networking, content creation, and the future of human creativity. Along the way they debate coffee snobbery, influencer culture, agency life, local community, live events, and why authentic conversations are becoming harder to find online. Equal parts comedy and creative therapy, this episode is a reminder that sometimes the best ideas come from saying yes to the dumb ones first.Find Ryanhttps://www.theroveagency.com/http://instagram.com/theroveagencyhttps://www.linkedin.com/in/ryanwblake/Chapters:00:00 The Birth of a Terrible Business Idea08:48 Burnout, Strategy, and Selling Creative Work18:22 Building Before Overthinking22:59 Coffee Culture and Creative Elitism35:12 Why Conversational Podcasts Work42:58 Real Community vs. Internet Culture53:21 The Content Creator Trap01:02:03 Tactical Marketing vs. Real Strategy01:10:39 AI, Creativity, and Thinking for Yourself01:17:02 Fly Fishing, Coffee, and Small Town Life01:30:14 Building Things That Actually Matter01:49:43 Wrapping Up... and Game of Toes | |||
| #014 — Travis Weaver | 21 Aug 2026 | 02:12:59 | |
Travis Weaver is the founder of Fortitude Fitness Training in Bend, Oregon, and has spent more than two decades helping people move better, get stronger, and stay active for life. His path into fitness wasn't planned. After leaving a successful but unfulfilling corporate career, a life-changing injury forced him to rethink everything—from his career to his purpose. What started as a search to heal himself evolved into a coaching philosophy centered on longevity, intelligent movement, and building confidence through fitness. Today, Travis specializes in helping adults over 40 regain strength, reduce pain, and continue doing the activities they love without intimidation or ego. Summary In this conversation, Travis Weaver shares the unlikely path that led him from selling software in the corporate world to building Fortitude Fitness Training. He reflects on the wakeboarding accident that changed the trajectory of his life, the dissatisfaction he felt climbing the corporate ladder, and why he chose purpose over security. Travis explains how years of coaching, injury rehabilitation, snowboard instruction, and operating multiple gyms shaped his philosophy around movement, longevity, and sustainable fitness. The conversation explores why traditional gyms often fail everyday adults, the rise and evolution of CrossFit, and how Travis developed a coaching model focused on guidance instead of intimidation. He discusses the importance of movement quality over ego, why accountability and community matter more than motivation, and how Fortitude helps adults in their 40s, 50s, 60s, and beyond continue living active lives. Along the way, Travis and Kevin dive into entrepreneurship, building culture, overcoming setbacks, and why the best coaches are ultimately guides—not drill sergeants. Find Travis Website: https://fortitudefitnesstraining.com/ Instagram: https://www.instagram.com/fortitudefitnesstraining/ Facebook: https://www.facebook.com/FortitudeFitnessTraining/ Chapters 00:00 Welcome and First In-Person Podcast 03:00 Why Travis Left Corporate America 08:10 Stop Living for the Weekend 12:30 From Software Sales to Personal Training 16:45 The Wakeboarding Accident That Changed Everything 22:15 Starting Over With No Money or Connections 29:00 Learning to Coach Before Opening a Gym 36:00 Building a Reputation One Client at a Time 43:00 Why Most People Exercise the Wrong Way 50:00 Discovering Functional Fitness and CrossFit 58:00 Injuries, Longevity, and Coaching Philosophy 01:05:00 Why Adults Over 40 Need a Different Approach 01:12:00 Accountability, Coaching, and Community 01:20:00 What Makes Fortitude Different 01:29:00 Scaling Workouts for Every Ability Level 01:37:00 The Business Challenges of Running a Gym 01:45:00 Building Community Instead of Just Memberships 01:53:00 Why Fitness Is About Living Better, Not Looking Better 02:01:00 Personal Training vs. Semi-Private Coaching 02:10:00 Creating the Best Hour of Someone's Day 02:17:00 Where to Find Fortitude Fitness Training | |||
| #013 — Kasey Devine | 26 Jan 2026 | 02:06:56 | |
Kasey Devine is a Midwest-based entrepreneur and former HR and sales leader who’s spent over a decade inside the payroll, benefits, and PEO world, helping teams grow through complexity, change, and scale. After rising through leadership roles at companies like ADP and TriNet—and realizing he’d outgrown traditional corporate paths—Kasey left to build Entravia, a venture-backed HR tech startup designed to simplify one of the most opaque industries small business owners face. Grounded in faith and driven by problem-solving, his work focuses on removing friction, restoring clarity, and building tools that actually help the people keeping the economy running. Summary In this conversation, Kasey Devine shares his unique journey from a sales role to becoming an entrepreneur and the founder of Entravia. He discusses the challenges and lessons learned throughout his career, particularly during the COVID-19 pandemic. Kasey emphasizes the importance of resilience, problem-solving, and ethical leadership in business. He also delves into the significance of PEOs for small businesses and how technology can streamline complex processes. The conversation highlights Kasey's mission-driven approach to entrepreneurship and his vision for the future of Entravia. In this conversation, Kasey Devine and Kevin Mooney explore various themes related to leadership, problem-solving, and the dynamics of startups. They discuss the importance of execution, building cohesive teams, understanding personality types, and the art of hiring. The conversation also delves into the challenges of navigating the startup landscape, funding strategies, and the evolution of technology in development, particularly through the lens of vibe coding and AI. Throughout, they emphasize the significance of communication, networking, and learning from failures as essential components of personal and professional growth. Find Kasey: https://entravia.co/ https://www.linkedin.com/in/kaseydevine/ Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 Introduction and Background 05:31 Learning and Growth at ADP 08:02 Leaving ADP and New Opportunities 10:54 Understanding PEOs and Their Importance 13:46 Challenges in the Startup Environment 16:26 The Entrepreneurial Mindset 19:31 Building a New Venture 22:08 Reflections on Employment and Entrepreneurship 27:40 Finding Purpose and Taking Risks 29:20 The Birth of Entravia 30:16 Identifying Industry Gaps 32:04 Leveraging Technology for Small Businesses 33:27 The Mission Behind Entravia 36:25 Data Ownership and Accessibility 38:38 Business Model Evolution 40:27 The Importance of Problem Solving 41:10 Capitalism and Problem Solving 48:16 Navigating Investor Relationships 50:29 Building a Values-Driven Team 58:52 The Importance of Communication in Startups 01:01:39 Building a Cohesive Leadership Team 01:04:39 Understanding Personality Types in Hiring 01:06:47 The Art of Effective Communication 01:10:01 Navigating the Challenges of Hiring 01:12:11 The Role of Trust and Alignment in Business Success 01:12:35 Funding and Growth Strategies for Startups 01:16:07 Exploring Vibe Coding and Its Impact 01:22:15 The Role of AI in Startup Development 01:29:05 Understanding the Sales Perspective 01:32:32 Building Relationships for Investment 01:34:25 Identifying Market Needs and Solutions 01:38:05 Listening to the Inner Voice 01:41:41 Adapting Business Models 01:45:39 The Importance of Customer Discovery 01:51:47 Personal Growth Through Challenges 01:55:33 Final Thoughts and Wisdom | |||
| #012 — Felice Della Gatta | 11 Dec 2025 | 02:22:06 | |
For the past fifteen years, Felice has worked with small teams all over the world to design brands, products, and marketing and advertising campaigns that are beautiful, impactful, and meaningful. But all he really cares about is doing good work with good people. He facilitates, researches, empathizes, creates systems, writes, scribbles, daydreams, picks colors, and pushes pixels while juggling business goals, handling project constraints, and designing for excellence — all with ethics. Summary: In this conversation, Felice Della Gatta and Kevin Mooney explore the nuances of design, branding, and the evolution of a freelancer into a collaborative role. They discuss the importance of understanding clients, the balance between product and brand marketing, and the challenges of defining what 'right' means in design. The dialogue emphasizes the need for creative confidence, the value of community, and the significance of feedback in the design process. In this conversation, Felice Della Gatta and Kevin Mooney explore the intricacies of client relationships in the design industry, emphasizing the importance of respect and understanding in the creative process. They discuss the challenges freelancers face in maintaining authority while managing client expectations and feedback. Find Felice: https://felicedellagatta.com/ https://www.linkedin.com/in/felicedellagatta/ Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 The Informal Podcasting Approach 00:00 Building Connections Through Conversations 00:20 The Value of Casual Conversations 02:50 Understanding Clients Beyond Design 05:37 The Role of Product in Branding 08:33 Brand Marketing vs. Product Marketing 11:14 The Journey of a Freelancer 13:55 Shifting Perspectives on Freelancing 16:38 The Desire for Community and Collaboration 19:31 Defining 'Right' in Design 21:59 The Challenges of Team Dynamics 24:42 Finding the Right Fit in Hiring 27:22 Reaping the Benefits of Experience 29:59 Navigating Client Relationships 38:16 The Nuances of Branding and Perception 40:51 The Importance of Input in Creative Processes 43:54 Selling Ideas vs. Selling Products 51:23 Creative Confidence and Responsibility 57:12 Navigating Client Relationships and Feedback 01:07:38 Client Relationships and Respect 01:11:53 The Role of the Consultant 01:16:52 Working with Small Businesses 01:22:55 Balancing Operations and Authority 01:30:13 Lead Generation Strategies 01:41:49 The Value of Conversations 01:44:27 Creating Meaningful Content 01:51:47 Navigating the 7-11-4 Rule 01:55:43 Finding Purpose in Change 02:06:15 Embracing New Opportunities Takeaways: - Casual conversations can lead to valuable insights. - Understanding clients' backgrounds is crucial for effective design. - Product quality often outweighs brand in early stages. - Brand marketing should complement product marketing. - Freelancing can evolve into collaborative opportunities. - Community and connection are vital for growth. - Design excellence requires teamwork and shared values. - Team dynamics can significantly impact project outcomes. - Defining 'right' in design is subjective and challenging. - Input quality is essential for creative output. I have the utmost respect for my clients, all of them. - I am very selective with my clients because I've worked in companies that were creating misery. - Clients are very close to the work, which can be both good and bad. - I have a very good example of what not to do, who not to work with. - I share with you everything that I know, and then I step back. - I want to enable people and help them get to their goals. - Everything in business comes down to lead generation. - I want to create content that aligns with my values. - I want to uncover opportunities and enable people. - I trust that I am where I need to be right now. | |||
| #011 — Marcelo Russo | 12 Nov 2025 | 02:49:22 | |
Marcelo Russo is an Argentine-born visionary dedicated to helping people and ideas find each other — blending technology, empathy, and strategy to make others smarter and more connected. He is the Co-founder of Fri3nds Agency. Find Marcelo: Website: www.fri3nds.com Instagram: @themarcerusso X: @themarcerusso LinkedIn: Marcelo Alejandro Russo Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 Admiring Brilliance: A Conversation About Leadership 05:21 From Tech to Creativity: Marcelo's Journey 10:25 Building a Creative Agency: The Friends Agency 15:14 Navigating Growth: From 17 to 4 20:33 The Challenge of Scaling: Retaining Talent 29:45 Navigating the Challenges of Agency Management 35:30 Establishing Guiding Principles for Team Dynamics 42:25 The Role of Organizational Health in Business Success 52:57 Learning from Past Mistakes: Growth and Adaptation 01:01:19 Ego and Opportunity: Expanding Business Verticals 01:07:44 The Importance of Cohesion in Teams 01:13:40 Navigating Client Engagements 01:20:23 Creating Productive Friction 01:28:21 Transformative Relationships and Personal Growth 01:39:18 Dog Tales and Personal Connections 01:46:25 Networking Adventures in New York 01:50:53 The Value of Authentic Connections 01:58:50 Breaking the Ice: Vulnerability in Conversations 02:06:01 The Nature of Conversations 02:11:15 The Role of Hobbies in Life 02:19:58 The Pressure of Monetizing Hobbies 02:26:49 Finding Joy in the Process Takeaways:
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| #010 — Mauro Medina Susarrey | 03 Nov 2025 | 02:13:45 | |
Mauro Medina Susarrey is a Brand Designer & Creative Director with over 15 years of experience working at the intersection of creativity and strategy. His career has been guided by curiosity and a willingness to explore the unknown—qualities that have taken him across industries, disciplines, and countries. Early in his journey, Mauro co-founded a design studio (2009–2014) where he collaborated with clients in entertainment, tech, data analysis, medical, sports, food supplements, consumer goods, festivals, and non-profits. During this time, he also worked as a production designer on commercials and music videos, including projects for The Format and Pontiac. These experiences exposed him to the many layers of design and storytelling, inspiring him to see brands not as one-dimensional but as living, breathing ecosystems. Over the years, Mauro has worked across photography, film, motion graphics, sound design, web development, and brand strategy. This multidisciplinary background gives him a 360° perspective on how brands come to life across different mediums and contexts. His portfolio spans global collaborations with clients such as ConsenSys, CoinMarketCap, Formosa Group, and Facebook, and his projects have taken him to cities like Los Angeles, New York, San Francisco, London, Singapore, Paris, and Mexico. Today, Mauro runs a design studio alongside his wife, an architect and interior designer. Together, they focus on bridging the Gap of the tangible and intangible sides of branding—crafting strategies, environments, and experiences that bring brands to life in a holistic way. Find Mauro: Website: https://kult.mx Linkedin: www.linkedin.com/in/maurodesigner Instagram: https://www.instagram.com/bymauro.mx/ Instagram Kult: https://www.instagram.com/studiokultmx/ Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 The Journey Begins. From Mexico to Graphic Design 09:52 Facing Challenges: The Impact of ESL Classes 20:05 The Shift to Strategy: Learning and Unlearning 30:08 Deepening Understanding: The Role of Client Relationships 33:14 The Birth of a Brand 34:05 Navigating Client Relationships 37:21 From Jack of All Trades to Specialization 43:31 Transitioning to Ensenada 46:14 Cultural Shifts in Design 51:49 Building Relationships in Business 01:05:40 Emotional Connections in Branding 01:09:28 Reading Visual Cues for Emotional Connection 01:10:44 The Importance of Authentic Client Relationships 01:12:00 Cultural Shifts in Design and Branding 01:14:02 Challenges in the Tech Industry 01:15:55 The Role of Empathy in Tech Branding 01:16:50 Navigating Software Limitations and Client Needs 01:23:00 The Frustration with Automated Customer Service 01:24:42 The Ethical Dilemma of AI in Design 01:29:39 Generational Perspectives on Technology and Relationships 01:39:30 The Cynical Nature of Brands and Consumer Relationships 01:40:28 Revisiting Brand Ethics and Responsibility 01:43:50 The Ethics of Design in Modern Society 01:47:29 Resilience and Sticking to Your Principles 01:50:33 Navigating Client Relationships and Strategy 01:57:23 The Importance of Context in Strategy 02:08:45 The Power of Design and Community Influence Takeaways: - Recognizing effective strategies can be challenging. - Shifting perspectives is crucial for achieving better results. - Initial skepticism is common when encountering new strategies. - Mindset shifts require effort and awareness. - It's important to acknowledge when something is better. - The conversation highlights the difficulty of change. - Effective strategies often come with a learning curve. - Understanding the point of contention is key to progress. - Embracing new ideas can lead to significant improvements. - The journey of recognizing better strategies is ongoing. | |||
| #009 — José Caballer | 14 Oct 2025 | 01:31:05 | |
José Caballer is Designer, creative director, educator, and entrepreneur, known for blending design thinking with business processes to help organizations and creative professionals thrive.With over 28 years of experience in design and digital technology, Jose started his journey at the Art Center College of Design and became a Design Director at Razorfish during the dot-com boom in 1997. In 2001, he founded The Groop, a creative agency that earned recognition as one of the Inc 500 fastest-growing companies.In 2012, José pivoted towards education with the launch of The Skool, an innovative platform that later became The Futur, where he focused on teaching business skills to creatives. His work at the intersection of design, business, and technology led him to ConsenSys in 2017, where he integrated blockchain solutions into design frameworks.José founded The Systm, focusing on developing high-performance work methodologies, inspired by design thinking, startup frameworks, and his passion for aligning personal growth with business success. Through The Systm, José coaches creative leaders on optimizing workflows and building sustainable, innovative businesses.As a coach, facilitator, and mentor, José’s mission is to revolutionize how work is done by empowering individuals to align their mind, body, and spirit with their professional pursuits, creating high-fidelity, collaborative teams that thrive in the 21st century. Find José: https://thesystm.co/ https://www.linkedin.com/in/josecaballer/ https://www.instagram.com/josecaballer/ Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 Navigating Burnout: A Personal Journey 14:00 Lessons from the Universe: Co-Creation and Self-Discovery 27:43 Building Community: The Intersection of Purpose and Connection 30:59 Cultural Reclamation and Film Development 31:24 Pursuing Passion Projects 32:22 Life Transitions and Daily Rituals 33:22 The Great Reset: Finding Clarity 35:12 The Joy of Podcasting 36:37 Sacrifices for Passion 37:01 Building a Community and Finding Value 38:40 Launching a School and Creating Value 41:02 The Importance of Belief and Execution 42:45 Providing Value and Asking for Money 43:42 Unique Perspectives on Brand Strategy 45:30 Building Cohesive Teams 48:14 The Playground of Ideas 50:02 Collective Health and Organizational Purpose 52:31 Future-Proofing Through Community 55:35 Defining Purpose in a Collective 57:12 Navigating Imposter Syndrome 58:54 The Role of Community in Execution 01:01:14 Navigating Identity and Accountability 01:03:33 Understanding Organizational Dynamics and Personal Trauma 01:07:09 The Evolution of Creative Work and Personal Growth 01:11:02 Redefining Work and Life Around Essence 01:14:01 Creating Community and Sharing Stories 01:16:15 Developing Core Concepts and Personal Goals Takeaways: - Burnout can stem from overwhelming responsibilities and lack of self-care. - Coaching can provide valuable insights and support during personal crises. - Creating a community can foster collective growth and accountability. - Self-discovery is a continuous journey that requires vulnerability and honesty. - Authenticity in one's work leads to greater fulfillment and impact. - Setting boundaries is crucial for maintaining mental health and well-being. - The importance of sharing personal stories to connect with others. - Navigating the complexities of identity and societal expectations is essential for growth. - Embracing change and uncertainty can lead to new opportunities. - Collaboration and co-creation can enhance personal and professional development. | |||
| #008 — Amit Shetty | 02 Oct 2025 | 02:02:57 | |
Amit Shetty is a creative lead, strategist, curious explorer, and mentor on a journey from the bustling lanes of Hyderabad to the global stage of design. His story includes thirteen years of translating complex puzzles into scalable, human-centered solutions across SaaS, healthcare, and beyond. His roots run deep in both design thinking and visual storytelling, forged first in animation studios, then shaped leading product design for millions of users. In this conversation, Kevin Mooney and Amit Shetty explore how AI is reshaping creativity while underscoring the irreplaceable value of human imagination. They discuss intention and impact in communication, branding challenges, and understanding client needs, along with balancing budgets in creative projects. Storytelling is highlighted as essential in branding, and marketing is seen as an evolving landscape where technology and humanity must coexist. They also cover user experience—prioritizing simplicity and convenience, the role of loyalty programs, and frameworks that guide design solutions. Generational shifts, especially growing awareness of mental health and the need for foundational design skills, are noted. Finally, they stress authenticity and direct communication in content creation and professional interactions. Find Amit: LinkedIn: www.linkedin.com/in/itsamyth/ Instagram: www.instagram.com/its_a_myth/ Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 The AI Conversation: A New Era 02:50 Creative Industry Evolution: AI's Role 05:34 The Human Touch: Meraki in Creation 08:34 Branding and Therapy: Understanding Client Needs 11:07 Intention vs. Impact: The Core of Communication 13:49 Navigating Budget Constraints in Creative Projects 17:03 The Balancing Act: Quality vs. Cost 19:36 The Importance of Storytelling in Branding 22:45 The Role of Experience in Design 25:25 The Evolution of Marketing: Trends and Impact 28:19 The Future of Design: Bridging Technology and Humanity 59:22 User Experience and Convenience 01:02:01 Understanding Loyalty Programs 01:02:58 Frameworks and Their Importance 01:06:07 The Role of Communication in Design 01:07:50 Value in Conversations 01:09:29 Connecting with Younger Generations 01:12:36 Generational Perspectives on Work 01:17:03 Mental Health and Adaptability 01:21:26 The Importance of Foundational Skills 01:24:11 The Evolution of Design and Technology 01:29:09 Exploration in Content Creation 01:34:47 The Role of Authenticity in Content 01:45:18 The Value of Direct Communication Takeaways: - AI is a hot topic, but human creativity remains essential. - The concept of 'Meraki' emphasizes putting soul into work. - Branding requires understanding the client's story and needs. - Intention and impact are crucial in communication. - Budget constraints can limit creative solutions. - Quality of the product is paramount for success. - Storytelling is key to effective branding. - Experience in design leads to more efficient solutions. - Marketing trends come and go, but core values remain. - Balancing technology and humanity is the future of design. - User experience should prioritize convenience and simplicity. - Understanding loyalty programs is crucial for effective design solutions. - Frameworks provide structure but should be flexible to adapt to specific projects. - Clear communication enhances collaboration and understanding in design. - Value in conversations is about making meaningful connections. - Connecting with younger generations requires understanding their unique perspectives. - Generational differences influence work ethics and priorities. - Mental health awareness is growing among younger generations. - Foundational skills are essential for effective design work. - Exploration and curiosity should be encouraged in content creation. | |||
| #007 — Jacob Cass | 15 Sep 2025 | 01:12:34 | |
Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder, flamingo enthusiast and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses. For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs. JUST Creative was created to help businesses & individuals Stand The Flock Out™ in saturated markets. JUST Creative is an award-winning branding agency, industry-leading blog and vibrant creative community and we help brands Stand The Flock Out™. Specializing in Brand Strategy, Identity Design, and Growth, JUST Creative caters to individuals and businesses with a bold streak — those who ‘Dare to Flair’. Find Jacob: Website: https://justcreative.com/ Facebook: https://www.facebook.com/justcreativedesign Twitter: https://twitter.com/justcreative LinkedIn: https://www.linkedin.com/in/jacobcass/ Instagram: https://instagram.com/justcreative Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 The Journey into Design 08:45 Agency Life and Strategic Growth 17:05 The Evolution of Brand Strategy 24:43 Digital Products and Monetization Strategies 36:06 Navigating Product Development and Collaboration 38:54 The Journey of a Creative Drifter 41:21 The Rise and Fall of a Successful Blog 43:39 Adapting to SEO Changes and AI Influence 48:46 The Future of SEO in an AI-Driven World 55:35 Building the Brand Builders Alliance 01:00:05 Balancing Value and Pricing in Community Building 01:05:26 Future Plans and Ongoing Projects Takeaways: - Jacob's journey into design began with a high school career advisor. - He transitioned from agency life to understanding brand strategy. - The importance of digital products and workshops in his career. - SEO changes significantly impacted his business model. - Building a community requires understanding the audience's needs. - Over-delivering can lead to burnout in community management. - The Brand Builders Alliance focuses on community, resources, and mentorship. - Jacob's past ventures taught him valuable lessons about business. - He emphasizes the importance of personal branding and unique value. - Future projects include a major summit and continued community growth. | |||
| #006 — Bryan Ruiz Jimenez | 08 Sep 2025 | 01:51:28 | |
Bryan is an unorthodox autodidact Brand Strategist & Creative Director at http://archimedes.agency, educator @ "Creativos Empodera2" creative academy (Spanish language), host @ The Brand Rehab Podcast, host @ The Archimedes Effect Podcast, producer @ The Jehu Garcia Podcast. He's half chaotic creative and half structured strategist. He has a passion for innovation, education, creative design, and venturing out into the unknown. Find Bryan: https://exponential-brand-growth-qw7mv8d.gamma.site/ https://www.linkedin.com/in/bryanjimenez/ Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 The Unexpected Journey of Education 02:38 Navigating Life's Challenges and Opportunities 05:09 The Role of Identity and Culture in Personal Growth 07:38 From Zero to One: Overcoming Barriers 10:19 The Evolution of a Designer's Journey 12:50 The Intersection of Art and Design 15:15 Learning Through Persistence and Experience 17:48 The Importance of Strategy in Design 20:23 Understanding the Difference Between Art and Design 23:07 The Role of Self-Perception in Professional Growth 25:29 Building a Successful Business from Scratch 33:09 The Value of Formal Education in Design 33:54 Understanding the Unknown Unknowns 35:37 The Importance of Strategy in Design 37:17 Learning Strategy: The Core Framework 38:15 The Journey to Elite Education 41:58 The Impact of Brand Strategy on Design 45:42 Design as a Business Tool 50:26 The Role of Design in Business Success 53:07 Using Strategy to Guide Client Feedback 56:44 Navigating Client Relationships and Feedback 01:02:02 The Obligation of Designers to Educate Clients 01:05:49 Understanding the Creative Mindset 01:11:11 Navigating Client-Creative Relationships 01:16:30 The Importance of Discrimination in Design 01:22:13 The Evolving Landscape of SEO and Marketing 01:28:25 Building Effective Teams for Business Success 01:34:02 The Struggles of Survival and Community Support Takeaways: - Education can be an unexpected journey. - Career paths are often non-linear and filled with challenges. - The phrase 'fake it till you make it' can be misleading. - Role-playing can help in personal and professional growth. - Overcoming barriers is essential for success. - Persistence is key in learning and career development. - Cultural influences shape our professional identities. - Education plays a crucial role in career advancement. - Design must be tied to business strategy for effectiveness. - The future of design is evolving with technology. - Design must serve the business first. - Client feedback should be rooted in business objectives. - Creatives need the freedom to do their work. - Understanding the distinction between art and design is crucial. - Business owners often lack an eye for good design. - Building trust with your creative team is essential. - Survival struggles can hinder creativity. - A team is necessary for effective branding. - Discrimination in design can be positive when discerning quality. - Creatives think and work differently than business owners. | |||
| #005 — Heather Crank | 03 Sep 2025 | 01:35:31 | |
Heather Crank, an award-winning visual artist and designer, is celebrated for her remarkable versatility and creativity. She skillfully bridges fine art and business, capturing audiences with dynamic films showcased at prestigious venues like the Guggenheim and the SUPERNOVA Animation Festival. With an impressive clientele spanning technology, film, music, and education, Heather’s work exemplifies exceptional skill in both motion, graphic design and Gen Ai. Heather holds a BFA in graphic design from the California College of Arts, and is a recipient of the Adobe Achievement Award as well as a silver IDA. A leader in Gen AI Heather has given multiple talks about the future of creativity including the Groundbreakers Summit, in Denver, Co and the University of Southern California Creative Summit "Riptide". In 2022 Heather had the privilege of being profiled by Debbie Millman in her ongoing exploration called "What Matters". In 2023 Heather taught her first Adobe Live focused on Storyboarding in Adobe Firefly. She is also a collaborator/co-founder of the podcast "The Developing Life" focused on interviewing creative thinkers, empathic leaders and the ethical use of AI. Find Heather: https://crahmanti.com/ https://www.linkedin.com/in/heather-crank-crahmanti/ https://www.instagram.com/heathercrank/ Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters 00:00 Introduction and Background 02:45 Heather's Journey to Bend 05:32 Family History and Local Roots 08:14 Career Path and Motion Design 10:51 Transitioning to AI and Current Work 13:31 The Evolution of Motion Design 16:25 The Impact of AI on Creative Industries 19:27 Future of Motion Design and Industry Trends 28:55 Navigating AI Tools for Production 31:26 The Human Element in AI Production 34:54 The Future of AI and Consciousness 37:59 The Complexity of AI Intelligence 42:20 Human Connection in an AI World 46:05 Understanding Personality Types and Their Impact 01:00:53 The Journey to Entrepreneurship 01:03:21 Challenges in the Agency World 01:05:18 Positive Leadership Experiences 01:11:54 Navigating Client Expectations 01:14:41 Reflections on Career Choices 01:15:41 The Intersection of Art and Technology 01:22:53 Imagining a Different Path 01:26:05 The Value of Authentic Conversations Takeaways - Heather has deep family roots in Bend, being a 'Bend founder'. - She transitioned from a career in modern dance to motion design. - AI has become a significant part of her creative process. - The creative industry is evolving with the influx of new talent in Bend. - AI is a powerful tool for automation but cannot replace human creativity. - Understanding design principles is crucial for effective use of AI. - Community plays a vital role in supporting creative professionals. - The future of AI in design is uncertain but holds potential for growth. - Human connection remains essential in a tech-driven world. - Heather emphasizes the importance of asking the right questions in design. - Heather identifies as an INFJ, while Kevin is an ENTP. - Kevin describes himself as an introverted extrovert. - Heather loves community but finds social interactions exhausting. - INFJs often attract people naturally, unlike Kevin. - Kevin's wife, also an INFJ, needs social interaction to recharge. - Heather discusses the challenges of working in a competitive agency environment. - Leadership style significantly impacts team dynamics and morale. - Heather emphasizes the importance of understanding individual motivations in the workplace. - Kevin reflects on the financial pressures that shape career choices. - Heather is exploring the intersection of AI and art in her creative process. | |||
| #004 — José Caballer | 25 Aug 2025 | 01:59:27 | |
José Caballer is Designer, creative director, educator, and entrepreneur, known for blending design thinking with business processes to help organizations and creative professionals thrive.With over 28 years of experience in design and digital technology, Jose started his journey at the Art Center College of Design and became a Design Director at Razorfish during the dot-com boom in 1997. In 2001, he founded The Groop, a creative agency that earned recognition as one of the Inc 500 fastest-growing companies.In 2012, José pivoted towards education with the launch of The Skool, an innovative platform that later became The Futur, where he focused on teaching business skills to creatives. His work at the intersection of design, business, and technology led him to ConsenSys in 2017, where he integrated blockchain solutions into design frameworks.José founded The Systm, focusing on developing high-performance work methodologies, inspired by design thinking, startup frameworks, and his passion for aligning personal growth with business success. Through The Systm, José coaches creative leaders on optimizing workflows and building sustainable, innovative businesses.As a coach, facilitator, and mentor, José’s mission is to revolutionize how work is done by empowering individuals to align their mind, body, and spirit with their professional pursuits, creating high-fidelity, collaborative teams that thrive in the 21st century. Find José: https://thesystm.co/ https://www.linkedin.com/in/josecaballer/ https://www.instagram.com/josecaballer/ Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 The Journey of Self-Discovery 02:49 The Influence of Personality Types 05:28 Understanding Communication Through Personality 08:06 The Role of Community in Personal Growth 10:28 Navigating Burnout and Career Transitions 13:15 The Future of Work and Collaboration 16:06 Creating a New World Through Collective Wisdom 42:16 The Impact of Corporate Culture on Conversations 45:45 Navigating Identity and Agency in Work Environments 49:59 The Journey of Authenticity and Self-Expression 55:12 The Role of Content Creation in Personal Growth 59:53 Finding Purpose in Conversations and Connections 01:04:32 The Evolution of Branding and Personal Identity 01:17:15 Collective Accountability and Community Support 01:19:31 Redefining Wealth and Abundance 01:21:21 The Shift from Traditional Employment to Personal Development 01:25:45 The Future of Branding and Community 01:29:58 Tokenization and the New Economy 01:34:44 The Value of Authenticity and Individual Expression 01:39:17 Creating a New Reality through Personal Empowerment Takeaways: - Kevin expresses gratitude for the opportunity to speak with José. - José reflects on the importance of community and shared experiences. - Both speakers discuss their journeys in understanding personality types. - The conversation highlights the role of personality in effective communication. - Kevin shares his experience with burnout and its impact on his career. - José emphasizes the need for authenticity in personal and professional life. - The importance of creating a supportive community is discussed. - Kevin talks about exploring new opportunities after closing his agency. - José shares insights on integrating personal experiences into professional growth. - The future of work is framed as a collaborative effort among diverse individuals. Sharing knowledge can lead to future opportunities. - Authenticity in podcasting fosters genuine connections. - Building community is essential for growth. - Personal branding should reflect true self-expression. - The future economy values individual contributions. - Decentralization empowers creators and communities. - Value creation is rooted in authenticity and essence. - We must embrace our unique identities to thrive. - The importance of personal responsibility in design and branding. | |||
| #003 — Ryan Blake | 18 Aug 2025 | 01:35:45 | |
Ryan is a Coach, Entrepreneur, and Founder of ROVE Agency. He lives with his wife and 2 kids Upcountry on Maui. His track record over the last 18 years includes industry marketing coverage ranging from brand narrative & campaign strategy, design, copywriting, advertising, analytics, web design, project management (and more). You name it, he’s probably done it. He holds a BA in International New Media Communications from Oregon State University. He’s worked at agencies both large and small, as well as in-house for some amazing brands like Disney/ABC Television Group, The Syndicate, 10 Barrel Brewing, Air Kauai, Thump Genuine Coffee, and many more. Find Ryan: https://www.theroveagency.com/ Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc Chapters: 00:00 Exploring Podcast Dynamics 02:51 Navigating the Structure of Conversations 05:43 The Challenge of Niche Marketing 08:39 Monetizing Social Media: The New Frontier 11:24 The Ethics of Coaching and Community Building 14:09 Client Relationships vs. Community Coaching 17:09 The Balance of Responsibility in Business 19:47 The Importance of Clear Expectations 22:43 Learning from the Coaching Model 25:39 Building Trust and Accountability 28:26 Final Thoughts on Business Strategies 34:42 Establishing Trust in Client Relationships 37:14 The Role of Content in Building Relationships 41:49 Building Credibility and Personal Branding 46:52 Navigating Growth and Competition 52:38 Simplifying Marketing Language for Clients 58:23 Understanding Social Media Goals and ROI 01:06:49 The Importance of Call to Action in Social Media 01:09:05 Understanding the Holistic Approach to Marketing 01:11:14 Simplifying the Client Agency Relationship 01:14:04 The Value of Experience and Learning from Failures 01:16:57 The Myth of the Silver Bullet in Marketing 01:19:14 The Balance Between Purpose and Profit 01:23:25 Creating Meaningful Work and Client Relationships Takeaways: - Conversations can be structured yet free-flowing. - Finding a rhythm in podcasting is essential. - Monetizing content requires understanding audience needs. - Coaching models shift responsibility to clients. - Building a community can reduce client management stress. - Personal branding is crucial for credibility. - Content serves as the first conversation with potential clients. - Authority in coaching can lead to better client outcomes. - Navigating local and national markets is key for growth. - Authenticity in branding fosters trust. Marketing is more than just external communication; it's an internal process. - Clients often seek solutions without understanding the complexities involved. - Trust is a crucial element in the marketing process. - Defining marketing terms in relatable ways can enhance client understanding. - Social media strategies must align with clear business goals. - Creative problem-solving is essential for effective marketing solutions. - Misconceptions about social media success can lead to misguided strategies. - Calls to action should be clear and compelling to drive engagement. - SEO is a critical component that many clients overlook. - A holistic approach to marketing is necessary for long-term success. | |||
| #002 — Cara Steinmann | 13 Aug 2025 | 02:30:10 | |
Cara Steinmann helps purpose-driven women service entrepreneurs build strategic networks that lead to referrals, collaboration, visibility and fun. Founder of the Ravel Collective, host of Ravel Radio podcast and creator of the RAD Referrals Roadmap, Cara inspires women to forge meaningful connections that positively impact their personal and professional lives. She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to remove the obstacles that keep women separate, so they can build more wealth and amplify their impact together. Find Cara: https://ravelcollective.com/ https://www.linkedin.com/in/carasteinmann/ https://www.instagram.com/cara.steinmann https://podcasts.apple.com/us/podcast/ravel-radio/id1677954920 Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc | |||
| #001 — Peter Coughlin | 06 Aug 2025 | 02:16:19 | |
Peter Coughlin is an entrepreneur and product developer specializing in the e-bike and e-moto industry. He is the founder of Rippin Moto, where he designs and manufactures performance parts and accessories, including brake systems for electric motorcycles. A former co-founder of EVO Gimbals, Peter has extensive experience in bringing innovative products to market and supporting the growing electric motorcycle community. Affiliate Links: Webflow: https://try.webflow.com/1p91anb2byd3 Bloom: https://bloom.cello.so/hXX9A7c0zQc | |||