Explorez tous les épisodes du podcast The Frontier Leader Show – AI Strategy, Leadership & Decision-Making for Senior Leaders
| Titre | Date | Durée | |
|---|---|---|---|
| The Frontier Leader Show - Trailer | 27 Apr 2026 | 00:01:26 | |
Welcome to The Frontier Leader Show. In this quick trailer, host Martin Wheatley introduces the show: conversations with senior leaders and operators about what it actually takes to lead well in an AI-shaped world; where judgement, not technology, is the real differentiator. Every episode delivers practical frameworks, candid stories from the front line, and specific moves you can apply to sharpen decisions, lift team performance, and lead with confidence through uncertainty New episodes drop weekly. Subscribe now and never miss a conversation that could change how you lead, decide, and build what's next.
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley
Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Scaling a Fintech Where AI Is Part of the Operating Fabric, with Julian Schoemig | 27 Apr 2026 | 00:31:24 | |
What happens when a founder can interrogate the collective knowledge of his entire company before walking into a customer meeting, without interrupting a single team member?
Julian Schoemig, CEO and co-founder of Diesta, joins Martin Wheatley to talk about building a fintech platform at the awkward intersection of insurance and payments, and what scaling a 25-person startup actually looks like when AI is part of the operating fabric.
They get into: ✅ Why vibe coding gets you 80% of the way there, and why the final 20% is where leadership earns its keep ✅ How Julian uses internal MCP servers to prep for client conversations and cross-check his own thinking against the team's documented reasoning ✅ The hidden cost of interruption in hybrid teams, and how AI tooling protects deep work ✅ Three waves of insurtech in 25 years, and why the cycles are now compressing into five ✅ Where Diesta is heading next on payment initiation, and what "Rec and Roll" actually means
🔑 Key takeaway: AI can write 80% of the code, the design, and the first draft of almost anything. The 20% that's left is where judgement lives, and it's the part that cannot be delegated.
If you're leading a scaling business and trying to work out where AI sharpens judgement rather than just speed, this one's worth the thirty minutes.
Connect with Julian: Website: https://diesta.co.uk/
Timestamps: 00:00 Introduction to AI Leadership 01:04 Introduction to Diesta and Julian Schoemig 03:14 Daily Operations in a FinTech Startup 04:47 Technology Transformation in the Insurance Industry 08:43 Challenges of Legacy Systems and Scaling 12:17 The Role of AI in Scaling and Governance 15:42 Leadership Adaptations in a Growing Company 22:28 Future Vision for Diesta 25:05 Takeaways and Personal Insights
Get your copy of the Multiply Method ✖️
It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI.
Connect with Martin: Websites: www.theaileaderlab.com / www.rawsonellis.com LinkedIn: www.linkedin.com/in/martinjwheatley
Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Why Your AI Pilot Will Fail Before You Start It, with Neil Alderson | 27 Apr 2026 | 00:43:09 | |
Most AI pilots don't survive past the proof-of-concept stage. So is the problem the technology or what's underneath it?
Neil Alderson (independent advisor to CFOs and finance leaders, 25+ years in finance and transformation) joins Martin to work through what actually has to be true before AI starts delivering returns inside a finance or operations function.
We get into: ✅ Why "speed to value" pressure is causing leaders to skip the groundwork that makes transformation stick ✅ The difference between real transformation and "just a bit of change happening" ✅ How dirty data and broken processes create noise that derails programme governance ✅ Where AI tools like Copilot and Claude Cowork genuinely help and where the human element still comes at a premium ✅ Why trust and authentic connection will matter more, not less, as AI scales
🔑 Key takeaway: AI is an enabler, not the answer. Get the data and the decisions right, then let the tools multiply them.
Connect with Neil: LinkedIn: https://www.linkedin.com/in/neilalderson/ Website: https://www.neilaldersonltd.com/
Timestamps: 00:00 Introduction to AI Leadership 02:09 The Evolution of Transformation and AI 06:07 Understanding the Why Behind Transformation 09:59 Best Practices for Initiating Change 14:11 The Role of AI in Transformation 17:59 Data Fundamentals in Transformation 21:59 Balancing Speed and Data Integrity 26:03 Scalability of Data Principles 28:21 Aligning Data Structures with Business Goals 32:28 The Importance of Holistic Reading and Learning 37:33 Enhancing Creativity with AI Tools 43:02 The Human Element in Business Success
Delivering Happiness by Tony Hsieh How to Make a Billion in Nine Steps by Sir Richard Harpin
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Get your copy of the Multiply Method ✖️
It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI.
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley
Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| The AI Leadership Wake-Up Call, with Iain Morrison | 27 Apr 2026 | 00:41:13 | |
Most AI consultants will tell you "AI won't take your job." Iain Morrison won't. He thinks that answer is too comfortable, and the real picture is more nuanced, more honest, and ultimately more useful.
Iain is the founder of Enlightened People, an AI-enabled HR consultancy, a Chartered Fellow of the CIPD, and an ICF accredited coach. He helps HR teams and SME leadership groups figure out what AI actually means for their people.
In this episode, Martin and Iain dig into why so many AI rollouts fail before they start, what "shadow AI" is doing to your data security right now, and why the organisations treating AI as an opportunity tool will be the ones that grow.
You'll hear about: ✅ The wild maturity gap ✅ Why banning AI outright creates more risk than it prevents ✅ "AI washing" and why some big redundancy headlines have very little to do with AI ✅ Why your expertise is the irreplaceable last 20% that AI can't cover ✅ How entry-level careers are about to look very different ✅ Three practical starting points: be curious, pick one model and stick with it, and two books worth your time
🔑 Key takeaway: AI will reshape workforces. But leaders who empower their people with these tools, rather than strip headcount to the bone, will build more innovative organisations that grow faster.
Connect with Iain:
Timestamps: 00:00 Introduction to AI Leadership 02:08 The Evolution of HR Consulting with AI 04:24 Demystifying AI for Leaders 07:25 Engagement and Adoption of AI in Organizations 10:00 Budgeting for AI Implementation 12:25 The Role of AI in Small vs. Large Organizations 15:13 Navigating AI Fears and Misconceptions 17:20 The Future of Work and AI's Impact 20:18 Entry-Level Careers in an AI World 21:53 AI Washing and Its Implications 22:55 The Rapid Evolution of AI Technology 24:32 Where Companies Are Getting it Wrong 27:31 How Should Experts be Using AI 31:45 Three Things 39:17 The Importance of Human Expertise in AI
Resources mentioned: Co-Intelligence by Ethan Mollick
Get your copy of the Multiply Method ✖️
It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI.
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley
Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| The 70-Person Team Running a One-Person Business, with Wendy Kier | 04 May 2026 | 00:38:29 | |
What if the executive team you've always needed was already sitting in ChatGPT?
Wendy Kier, founder of Empower AI, runs her business with 70 custom GPT agents. Twelve of them are strategic partners: a CEO called Lucas, a business coach, a marketing manager, a sales mentor. The rest handle task work like social media, newsletters, and client reports. It's the team most solo founders could never afford to hire, built inside one platform.
Wendy joins Martin to explain her methodology, why she's stayed in ChatGPT while everyone else has been chasing Claude, and why she thinks vibe-coded agents aren't safe to sell commercially.
They get into: ✅ Building agents from a proper job description, with a 24-step master document and lock-in guardrails ✅ Why the CEO agent is Wendy's favourite, and how solo founders use it for weekly founder reports ✅ The AI Book Companion: turning a book into an agent so readers have an ongoing conversation with the author's thinking between coaching or therapy sessions ✅ Using Projects as a "filing cabinet" rather than a prompted container, and why that makes ChatGPT smarter ✅ The discipline of staying in your lane when every week a new model claims to be in the lead
🔑 Key takeaway: depth beats novelty. The operators getting real leverage from AI aren't the ones testing every tool. They're the ones building properly around the one that works for them.
Connect with Wendy: Website: www.wendykier.com, Email: wendy@wendykier.com Timestamps: 00:00 Introduction to AI Leadership 00:13 Wendy Kier's Journey with AI 04:07 Empower AI: Bridging Gaps in Business 06:22 Creating AI Agents for Business Efficiency 09:08 The Role of AI in Decision Making 11:42 ChatGPT vs Claude 14:56 Setting Up Custom GPTs 18:51 AI Book Companions: A New Frontier 20:58 Enhancing Reader Engagement Through AI Book Companions 25:42 Building AI Agents with Purpose 27:58 Navigating the AI Landscape: Choosing the Right Tools 29:32 Creating and Updating AI Agents 32:58 Innovative Use of ChatGPT Projects 36:02 Final Thoughts and Future Directions
_____ Get your copy of the Multiply Method ✖️
It's a FREE roadmap walking you through how to multiply the capabilities of you people and your business with AI.
www.theaileaderlab.com/roadmap Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley | |||
| AI for Leadership: You can't Multiply by Zero, with Bob Gentle | 11 May 2026 | 00:47:25 | |
AI gives leaders an amplifier they've never had before. The trouble is, an amplifier amplifies whatever's already there. If the messaging is unclear, AI just makes the unclear bit louder. That's where this conversation with Bob Gentle starts, and it's where most of the AI for leadership conversation should probably start too. Bob is a personal brand strategist with almost 20 years in digital marketing. He works with CEOs, boards and senior leaders on building authority that actually converts, and he hosts Building Your Leader Brand, which sits in the global top 2% on ListenNotes. He's also one of the more interesting practitioners I've come across on using AI without losing the human signal. In this episode we get into: ✅ Why courage used to be the currency of thought leadership, and what's quietly replacing it now AI has made content production almost free - ✅ Bob's "you can't multiply by zero" rule, and how it lined up with the AI Maths Framework I've been working on (Division, Subtraction, Addition, Multiplication) ✅ The AI-augmented content workflow Bob has built using Notion, Zapier, Poppy and Claude that protects his voice rather than erasing it ✅ Why discernment is becoming the new premium skill for leaders ✅ The 80% imposter syndrome stat that should probably change how you talk to your senior team ✅ Why your website is almost certainly built for the wrong 1% of visitors ✅ And a CIA quantum entanglement story. Yes, really. The takeaway I came away with: AI is an amplifier. It is not a substitute for the work of being clear about who you are and who you're for. Find Bob's Leader Brand Roadmap at amplifyme.agency/roadmap, and his podcast Building Your Leader Brand wherever you get yours. For practical resources on AI for leadership, head to theaileaderlab.com Connect with Bob: Website: www.amplifyme.agency LinkedIn: https://www.linkedin.com/in/bobgentle/
00:00 Introduction to Leadership in an AI World 01:37 Understanding Leadership Branding 05:41 The Impact of AI on Leadership and Branding 09:37 Building Trust and Authenticity in Leadership 14:43 Leveraging AI for Enhanced Leadership Communication 21:17 Creating Systems for Efficiency in Leadership Branding 22:52 AI as a Strategic Advisor 25:28 Leveraging Notion for Workflow Management 27:03 The Importance of Clarity in Messaging 28:40 The CIA and the Science of Observation 31:45 Amplification vs. Elimination with AI 35:16 Three Key Takeaways for Business Success
www.theaileaderlab.com/roadmap
Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley
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| The Frontier Brief - 8th May 2026 | 08 May 2026 | 00:15:49 | |
Three pieces of AI news from the past month. One uncomfortable pattern underneath all of them. ✳️ OpenAI's AI Jobs Transition Framework, and the gap between theoretical and realised AI exposure across 150 million US jobs ✳️ Anthropic's Economic Index data on the widening gap between practised and casual Claude users ✳️ A Chinese court ruling that signals where the legal line is being drawn on AI-driven redundancy These three signals point at the same problem from different angles. Martin borrows the OpenAI term of "capability overhang": the space between what AI can do and what your people are actually getting out of it. Most businesses have one but few are closing it on purpose. A practical filter on AI adoption, leadership decisions, and where senior leaders should be focusing their attention right now. Useful for CEOs, MDs, and operators of SME businesses navigating AI strategy. Follow The Frontier Leader Show for monthly Frontier Briefs and weekly conversations on leading through AI.
Get your copy of the Multiply Method Roadmap ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of you people and your business with AI.
www.theaileaderlab.com/roadmap Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley
Please take a second to rate and review this show. ❤️ It will mean a lot to me.. | |||
| AI Agents in Business: Inside Bentley Lewis with Lewis Maleh | 18 May 2026 | 00:43:46 | |
Most teams are using AI now. Nothing in the actual business has changed. If that sounds familiar, this episode is for you. Lewis Maleh runs Bentley Lewis, a global executive search firm with team members in London, the US, Europe, Tokyo and Mumbai. He's one of the few founders I've spoken to who's moved past "the team uses ChatGPT" and built AI properly into how the firm operates. Which is a different conversation entirely. A few things you'll hear: ✅ Meet Nina, the AI agent on Lewis's team. ✅ What happens when you send your AI avatar to an interview ✅ How he is now building internal apps without writing a line of code, using voice-to-text and Claude ✅ The split in the recruitment market between AI-screened entry level and 100% sourced executive search ✅ How his team has learnt and grown together with technology I came away from this one thinking about the difference between having AI in your business and AI being in the business. They're not the same thing, and the gap between them is where most firms are stuck. Connect with Lewis: X: https://x.com/lewismaleh?s=20 "The Recruitment Show with Lewis Maleh" podcast is available on Apple, Spotify and YouTube: https://linktr.ee/BentleyLewis Timestamps: 01:38 The Evolution of Recruitment 03:29 The Journey of Bentley Lewis 06:14 Adapting to Remote Work 09:48 The Impact of AI on Recruitment 11:27 Networking in the Age of AI 15:14 The Future of Work and AI 19:40 Navigating Job Market Changes 22:28 Exploring AI Tools and Their Impact 27:10 The Evolution of AI in Business 32:02 Building and Utilizing AI Agents 36:03 Investing in Team Development and Networking 37:32 Three Things Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Leaders Aren't Ready for What AI Is Bringing, with Pierre Naggar | 25 May 2026 | 00:44:28 | |
"Leaders are not ready for what AI is going to bring." That's how Pierre Naggar opens this conversation. And it lands hard.
Pierre Naggar is the founder of BrightPro and spent almost 30 years in digital marketing and advertising tech before moving into AI automation.
In this episode, we get into what's actually going on inside companies trying to adopt AI, and where it tends to come unstuck.
We cover:
The important bit: AI adoption isn't transformation. Pilots and Copilot rollouts don't count for much until the operating model itself starts to shift.
If you're a senior leader trying to work out whether your AI activity is actually going somewhere, this one's worth a listen.
Connect with Pierre: Linkedin: https://www.linkedin.com/in/pierre-naggar/ Website: https://www.brightpro.ai Email: pierre.naggar@brightpro.ai
Timestamps: 00:00 Introduction to AI Leadership 01:46 Pierre Naggar's Background and Experience 02:34 The Birth of BrightPro and AI Opportunities 04:24 Personal Journey with AI Tools 08:21 Practical Implementation of AI in Organizations 13:40 The Role of Chief AI Officer 18:34 Governance and Accountability in AI Implementation 24:23 AI Adoption: The Current Landscape 30:28 Leadership and Organizational Readiness for AI 38:07 The Future of AI: Opportunities and Challenges 43:42 Outro
Book Referenced: The Profitable AI Advantage by Tobias Zwingmann
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley
Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Connection Intelligence: Leading Across Generations and AI, with Jenny Ainsworth | 01 Jun 2026 | 00:37:31 | |
When AI can outpace what you know, what's actually left for a leader to do? Jenny Ainsworth has a stark answer, and a useful one.
Jenny is a bestselling author and founder of the Connection Intelligence methodology. Before that, she was Disney's European training manager, with 20+ years working with leadership teams across sectors from finance to pharmaceuticals. Her new book Connection Intelligence lands in a workplace now juggling four generations and an AI tool for every task. In this conversation we get into:
The thread running throughout: tech and humanity aren't opposites. The leaders who get that will be in a very different place to the ones who don't. ⭐️ Make sure to grab a copy of Jenny's book today: "Connection Intelligence" by Jenny Ainsworth ⭐️ Connect with Jenny: LinkedIn: https://www.linkedin.com/in/jennyainsworth Website: https://jennyainsworth.com
Timestamps: 00:00 Welcome to the Show! 01:43 Introduction to Jenny Ainsworth 03:04 The Evolution of Leadership and Connection Intelligence 05:27 Understanding Connection Intelligence 07:08 Generational Perspectives in the Workplace 09:59 Flexibility in Leadership Styles 12:52 AI's Impact on Leadership 16:55 Balancing Technology and Humanity in Leadership 18:11 Building Psychological Safety in Hybrid Teams 20:58 Building Psychological Safety in Teams 25:07 The Importance of Connection in the Workplace 28:49 Leveraging AI for Enhanced Productivity 31:54 Key Takeaways for Effective Leadership
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Your AI Resume Is Already Written. Did You Write It? With Jason Barnard | 22 Jun 2026 | 00:42:40 | |
There's already an AI resume written about you. The only question is whether you wrote it, or the machine guessed. Jason Barnard has spent 25 years studying how algorithms decide what to say about people and brands. He founded Kalicube, coined the term Answer Engine Optimisation (AEO) back in 2017, and turns out he's a fellow Yorkshireman who used to live just down the road from me. He might even know my mum.
✳️ Why Google and AI now act as an "untrained sales force", and how most businesses have them quietly selling for the competition Whether you're working out where to start with AI or you're uneasy about what the machines are already saying about you, this one's worth your time. LinkedIn: https://www.linkedin.com/in/jasonmbarnard/ Website: https://www.kalicube.com FREE Kalicube audit: https://audit.kalicube.pro/
TimeStamps 00:00 Introduction to the Frontier Leader Show 01:43 Jason Barnard: A Journey from Music to AI Branding 03:50 Understanding ANSA Engine Optimization (AEO) 06:39 CaliCube: Empowering Entrepreneurs in the Digital Age 08:54 The Simple Process of Digital Branding 10:53 Tracking Digital Footprints and AI Representation 14:09 The Power of Consistent AI Representation 17:31 Google Marketing Live: Insights on AI and Search 20:30 Creating Your Own Digital Truth 22:15 The Importance of Continuous Digital Management 23:08 The Importance of Early Adoption in AI and Blockchain 24:00 Centralizing Data for AI Optimization 25:16 Creating a Lexicon for AI Understanding 26:49 The Challenges of Data Management in AI 29:25 10 Stages to Implementing AI Effectively 34:34 Practical Tips for Business Leaders Using AI 37:35 3 Takeaways
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| What AI Actually Demands From Leaders, with Cristina Gurguta | 15 Jun 2026 | 00:39:26 | |
AI doesn't remove the need for leadership. It just raises the standard required."
This week I sat down with Cristina Gurguta. Director of Research and Innovation and Associate Partner at INSUS Industrial Sustainable Solutions, and the voice behind the Baby Data Scientist platform.
Cristina started her career as a police officer investigating fraud. Now she investigates data. The overlap, she says, is bigger than you'd expect.
In this episode we get into: ✳️ Why most AI pilots fail and technology is almost never the reason ✳️ Her kill switch protocol, built to shut down AI proposals before they cost the organisation anything ✳️ How she ran an 8-session AI accelerator across 1,500 people, from beginners with no technical background through to data scientists ✳️ Why the AI orchestrator role that's emerging doesn't require writing a single line of code ✳️ What the 4,000 Weeks question really means now that AI is giving back hours each week ✳️ A book recommendation involving vampires. You'll have to listen.
Connect with Cristina: LinkedIn: https://www.linkedin.com/in/cristinagurguta/ Website: https://www.insus.ch Website: https://thebabydatascientist.com/
Books mentioned on the show: Four Thousand Weeks: Embrace your limits. Change your life. Make your four thousand weeks count.
Timestamps: 00:00 Introduction to AI Leadership 03:32 Challenges in AI Adoption 04:48 The Importance of Practical AI Models 06:06 INSYS Approach to AI Training 07:22 Scaling AI Training Across Organizations 09:10 The AI and ML Accelerator Program 11:22 The Kill Switch Protocol in AI Projects 15:13 Navigating AI Risks and Regulations 18:13 The Role of AI Orchestrators 21:36 The Productivity Paradox: AI and Meaningful Work 24:02 Empowerment Through AI: Changing Roles and Skills 26:29 AI as a Tool for Enjoyment and Efficiency 26:49 Integrating AI into Daily Life: Tools and Applications 30:30 Building AI Intuition: Leadership in the Age of AI 31:28 Mentorship and Lifelong Learning 35:10 Experiences Beyond AI: Human Connections and Growth 36:54 Future Aspirations: Expanding Horizons in AI
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| The ROI of a Lightbulb: Rethinking AI and Leadership, with Mark Schaefer | 08 Jun 2026 | 00:41:41 | |
Strip the humanity out of your business to cut costs and you don't get a leaner company. You get a worse one.
Mark Schaefer, marketing futurist, author of 12 books and the man behind the blog GROW, joins Martin Wheatley to talk about the part of the AI conversation almost nobody is having: not how we use AI, but how our customers are starting to.
We get into: ✳️ Why protecting your brand's DNA matters more as AI spreads, and how "humanity as a luxury" could become a genuine point of difference ✳️ Cognitive offloading vs cognitive surrender, and the MIT study where 73% of people accepted a wrong answer from AI ✳️ The single thing Mark thinks leaders get most wrong (it involves trying to prove the ROI of a twenty-pound subscription) ✳️ Why smaller businesses may be better placed to get this right than the giants ✳️ Markbot, the free AI clone Mark built from 16 years of his own work
Whether you're weighing up where AI fits in your business or trying to bring your people with you rather than past them, there's plenty here to sit with.
Connect with Mark: LinkedIn: Linkedinlinkedin.com/in/markwschaefer Website: BusinessesgrowMarketing Keynote Speaker, Strategy Consultant, and Author | Mark Schaefer
Mark's books mentioned on the show: How AI Changes Your Customers: The Marketing Guide to Humanity's Next Chapter Audacious: How Humans Win in an AI Marketing World Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
Timestamps: 00:00 Introduction 02:12 Mark Schaefer: A Journey Through AI and Marketing 03:47 The Psychology of AI and Its Impact on Humanity 06:27 Cognitive Offloading: The New Norm? 09:08 Relationships with AI: A New Frontier 11:05 AI in Therapy: A Double-Edged Sword 13:26 Human Connection in an AI World 13:56 The Backlash Against AI 16:48 Balancing AI Implementation and Human Touch 20:16 Creating a Custom AI: Markbot Experiment 21:40 Scaling Mentorship and Leadership Tools 24:26 The Three Pillars of AI Strategy 30:09 Transcendent Content and Personal Experience 31:55 Challenges in AI Adoption for Leaders 34:54 Key Takeaways for AI and Leadership
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Where Do You See Yourself in Five Years? | 29 Jun 2026 | 00:23:49 | |
"Where do you see yourself in five years?" used to be an easy interview question. With the AI job-apocalypse headlines flying around, it's a much harder one to answer now. This week is a solo one. No guest. I'm sharing a talk I gave last week on the gap between what the media says AI is doing to jobs and what the data actually shows on the ground. I get into: ✳️ Why paying for ChatGPT, Claude, Gemini or Copilot puts you in the top 0.8% of the world, and how early that means we still are
00:00 Introduction 01:32 Introduction to AI in Transactional Finance 04:05 Understanding AI Adoption and Usage 08:43 AI's Role in Enhancing Productivity 13:43 Enterprise Data Models and AI Integration 19:06 Governance and Control in AI Usage Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Honey, I Blew Up the AI Bill | 20 Jul 2026 | 00:16:46 | |
In this solo episode, I break down how AI token pricing actually works, and why it's about to matter for a lot more people than it used to. I get into: ✳️ Why input tokens and output tokens are priced completely differently ✳️ What my own email triage agent cost the first day the meter switched on, and what that scales to ✳️ The Jevons paradox: token prices have fallen roughly tenfold in a year, and the bills have gone up anyway ✳️ A KPMG stat that a third of UK leaders admit they don't really understand how their AI costs are structured ✳️ Why running every task on the frontier model instead of a cheaper one can cost five times as much for no real gain ✳️ How to set a budget for something you can't price until you've run it once ✳️ And when self-hosting a model stops being overkill and starts being the sensible option Useful whether you're piloting your first AI agent or already running several across a team. Time stamps: 00:00 Introduction to Token Costs 04:59 The Impact of Token Costs on Businesses 10:00 Navigating the Future of AI Costs
www.theaileaderlab.com/roadmap Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| AI Multiplies Whatever Environment It Lands In, with Greg Hoffman | 13 Jul 2026 | 00:42:07 | |
Everyone's reading the same headline... Billions poured into AI, and most CEOs still can't point to the productivity gains. Greg Hoffman reads it differently.
In this episode, Greg Hoffman (Chief Legal Officer turned Chief Transformation Officer, now author of the leadership parable Performance Through People) joins Martin to work through why AI keeps amplifying the wrong things.
And the through line: AI is a multiplier, and it multiplies whatever environment it lands in. Good leadership or bad, it scales both.
We get into: ✳️ Greg's PTP methodology and the background for his new book ✳️ Why we're sitting in the valley of a J curve, and how it echoes the dot com adoption dip ✳️ The thesis that clarity plus capability equals trust, and why trust is what actually lets a team move fast ✳️ Empowerment as a dial, not a lever ✳️ Lauren, the AI coach Greg built into his PTP programme, and why good coaching no longer has to stay locked to the executive floor ✳️ The one thing he's convinced AI will never replace ✳️ And why he now walks round his house talking to Claude through his AirPods
Whether you're rolling AI across a team or still working out where it actually helps, this one's worth your time.
Connect with Greg: Greg's Book: Performance Through People, https://amzn.to/4vwtibj LinkedIn: https://www.linkedin.com/in/greg-hoffman-leader/ Website: https://ascensionpg.com/ Email: greg@ascensionpg.com
Timestamps: 00:00 Introduction to Leadership in an AI World 02:04 Greg Hoffman's Career Journey 05:29 The Connection Between Trust and Leadership 06:04 AI Adoption and the J-Curve 09:09 Public Perception of AI and Trust Issues 10:33 The Need for Leadership in AI Implementation 11:23 Extreme Ownership and Empowerment 12:28 Performance Through People Framework Overview 15:31 Operational Clarity in Leadership 19:21 Capability Analysis for High Performance 21:04 Empowerment and Trust Dynamics 22:20 Measuring Impact and Continuous Improvement 23:54 Transformative Leadership in Practice 27:21 The Role of AI in Leadership Development 30:03 Human Judgment vs. AI in Leadership 34:33 Building Intentional Leadership Environments 36:13 Key Takeaways for Effective Leadership
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley
Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Why AI Adoption Lives or Dies on the People, Not the Tech, with Paula Carter | 06 Jul 2026 | 00:44:37 | |
When Paula Carter took over one national rollout, adoption was sitting at 42%. By the time she left, it was 98%. The technology never changed. Paula has spent over two decades leading change at scale, from digitalising the NHS Spine to rolling out near real-time school attendance data across the UK, alongside global roles at BT and change frameworks inside the Ministry of Justice. She now runs Inicio Success, working with leaders on people-centred change that actually sticks. In this episode we get into: ✳️ Why AI adoption tends to live or die on the people work, long before the tool goes anywhere near a desk ✳️ Her what, why, how and when starting point, and why the "how" has to be built with the people doing the job today ✳️ The bus analogy she uses for change: willing passengers versus a coach full of people who feel dragged aboard ✳️ Why resistance usually turns up as "I'm too busy", and a kinder way to handle it ✳️ The three AI tools she actually reaches for, plus the odd brand test she runs on herself using her own photo ✳️ One quirky detective-drama habit that tells you more about change management than it has any right to Whether you're about to start an AI programme or trying to rescue one that's stalled, this one's worth your time. Connect with Paula: LinkedIn: https://www.linkedin.com/in/paula-carter-b4145549/ Website: https://iniciosuccess.co.uk/ Email: paula.carter@iniciosuccess.co.uk
Timestamp: 00:00 Introduction to Leadership in an AI World 01:22 Paula Carter's Background and Experience 04:33 The Importance of Change Management 07:15 Understanding People in Change Initiatives 08:39 Case Study: Digitalizing School Attendance 13:24 People-Centered Change at Scale 17:00 The Evolving Role of Leadership 18:49 Implementing AI: The What, Why, How, and When 21:26 The Role of Trust in Change Management 26:15 Conclusion: Navigating Change in a Fast-Paced Environment 26:35 The Pace of AI Adoption 27:41 Building Relationships with AI Tools 31:02 Navigating Change in Organizations 33:27 Empowering Teams for Change 35:19 Personal Growth Through Change 38:48 The Importance of Clarity in Change Management 41:24 Hydration and Mental Clarity
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Dubai's Two Year Deadline for Agentic AI, with Jeff Ross | 18 Aug 2026 | 00:39:10 | |
Dubai has given its entire private sector a two year deadline to adopt agentic AI. No pilot phase. Meanwhile, the honest answer to "what does your AI tool actually do for you" can often be a shrug, or three minutes of enthusiasm that never lands on anything specific.
That is where this conversation with Jeff Ross lives. Jeff has spent 25 years being sent into businesses that had come loose, hotel groups, retail chains and service organisations across three continents, with stints at Starwood, St Regis, Swissôtel, TUI and Apple Retail. These days he runs Nexus Point Project Management from Dubai, helping owners across the UAE, the GCC and Southeast Asia get the important things done once growth has outpaced what the founder can hold in their own head. We get into:
The mandate is arriving whether leaders are ready or not. Readiness starts with being able to explain, in one sentence, what the tool in front of you is actually for.
Connect with Jeff: LinkedIn: https://www.linkedin.com/in/jeffrossme/ Website: https://www.nexuspoint.me/
Timestamps: 00:00 Introduction to Leadership in an AI World 03:30 Jeff Ross: A Journey Through Hospitality and Business 05:46 AI Implementation in Dubai: A Bold Mandate 09:33 Challenges in Leadership and AI Adoption 12:05 Change Management: Lessons from Experience 16:33 Utilizing AI Tools for Business Efficiency 17:17 Transformative Potential of AI in Past Projects 19:07 Leveraging AI for Process Improvement 20:11 Embracing Technology in Education 22:03 Generational Perspectives on AI and Employment 24:10 Leadership in the Age of AI 27:54 Knowledge Retention in Organizations 30:43 Client Engagement and Ideal Partnerships 33:45 Leadership Ethos and AI Implementation
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Every Company Needs Someone With AI in Their Job Title, with Jim Spignardo | 11 Aug 2026 | 00:33:29 | |
Ask most businesses who actually owns AI and you get a pause, followed by a name and a caveat about how it isn't really that person's job. Jim Spignardo reckons that has about twelve months left to run.
Jim's the Director of Cloud Strategy and AI Enablement at ProArch, a global IT services and consulting firm, and he's the person doing that job inside his company.
He reports an assisted value figure of AI to his executive team every single month. It's gone from a few thousand dollars a month to somewhere around $75,000, across 160 licensed users in a company of roughly 400.
In this episode we get into:
Jim's book, The AI Turning Point, came out in March and there's a second one on the way.
Share this with whoever in your business has quietly been doing the AI job without the title.
Connect with Jim: Website: https://spignardo.com/ LinkedIn: https://www.linkedin.com/in/spignardo/ Jim's Book: https://link.amazon/B0dNQNvL3
Timestamps: 00:00 Introduction to AI Leadership 02:09 Jim Spignardo's Role and Focus 04:06 The AI Turning Point Book Overview 07:18 Challenges of Legacy Systems and AI Integration 09:55 Measuring ROI in AI Adoption 12:47 The Importance of Governance in AI 18:10 Navigating Change in Organizations with AI 18:37 Navigating AI Governance and Strategy 19:27 Data Security in AI Implementation 21:52 Understanding AI Usage and Monitoring 23:19 The Future of AI: Risks and Opportunities 25:23 Public Sentiment on AI: A Complex Landscape 27:53 Key Takeaways for Business Leaders
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| Open Weight, Closed Weight or Open Source: What Every Leader Actually Needs to Know | 04 Aug 2026 | 00:14:06 | |
What happens to your AI-powered workflows if the model you built them on disappears overnight? I'm on my own this week, catching leaders up on what actually happened in AI through July, because it was a genuinely packed month even by this year's standards. In this episode:
Whether you're trying to work out what "open weight" actually means or you're just wondering what your backup plan is if your AI vendor gets cut off tomorrow, this one's for you. Timestamps: 00:00 Introduction 01:57 Reverse Information Paradox 03:28 Open vs Closed Models 05:46 July Updates 06:54 The Emergence of Open Weighted Models 10:16 Closed or In-house? 12:15 Future of AI: Open Models vs. Frontier Models Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||
| AI Can't Write Your Story, But It Can Find It, with Rob D. Willis | 28 Jul 2026 | 00:33:52 | |
AI can generate a thousand polished slides that say absolutely nothing. So what actually makes a leader worth listening to now?
Rob D. Willis went from producing top 10 records in Germany to coaching executives on narrative. He calls himself a strategic story producer, and the parallel holds up. An artist used to walk into his studio with an eight minute song and no chorus, and his job was working out what they were really trying to say. He does the same thing now for leaders at HelloFresh, Moneybox, Salesforce, Babbel and Pfizer. Rob also hosts the fantastic Chief Story Officer podcast. In this episode we get into:
Key takeaway: the stories you need are already sitting inside your organisation. AI is unusually good at surfacing them but working out which ones matter is still your job.
Connect with Rob: Website: https://robdwillis.com/ Chief Story Officer Podcast - Apple: https://podcasts.apple.com/gb/podcast/chief-story-officer/id1852972717 Chief Story Officer Podcast - Spotify : https://open.spotify.com/show/1SY7gFeUEMFZz9hCcoCd3G?si=f4ff0a957a1b4967 LinkedIn: https://www.linkedin.com/in/robdwillis/ Instagram: https://www.instagram.com/robdwillis TikTok: https://www.tiktok.com/@robdwillis YouTube: https://www.youtube.com/@strategic-stories
Time Stamps: 00:00 Welcome 02:33 From music studio to boardroom 05:32 What Burnham does with pronouns 08:08 When HR and compliance flatten it 10:11 Be strategic before structural 12:07 Eight slides became forty 13:59 Context, direction, action, consequence 16:56 How to open, and how not to 19:11 What AI is good at with stories 23:34 Rob's Obsidian and Claude setup 28:57 Three takeaways
Get your copy of the Multiply Method ✖️ It's a FREE roadmap walking you through how to multiply the capabilities of your people and your business with AI. www.theaileaderlab.com/roadmap
Connect with Martin: Websites: www.theaileaderlab.com LinkedIn: www.linkedin.com/in/martinjwheatley
Subscribe to The Frontier Leader Show wherever you listen to podcasts. | |||