The Friday Accelerator with Karen Green – Détails, épisodes et analyse

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The Friday Accelerator with Karen Green

Karen Green | Helping food businesses sell more and sell better

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Business & Entrepreneuriat

Fréquence : 1 épisode/34j. Total Éps: 8

Business growth expert, former Tesco and Boots buyer, and author of Recipe for Success and Buyerology®, Karen helps food business founders, leaders and entrepreneurs achieve faster, smarter growth. She's helped deliver food business growth for over 1,000 clients, securing over £350m in new retail listings with supermarkets and more.

Listen to learn from Karen's food founder interviews: How to stay focused and on track to achieve your goals; The strategies behind their biggest wins; Top tips for growth, resilience, and leadership

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🇬🇧 Grande Bretagne - food
02/07/2026
#90
🇬🇧 Grande Bretagne - food
01/07/2026
#68
🇬🇧 Grande Bretagne - careers
26/03/2026
#87
🇬🇧 Grande Bretagne - careers
28/12/2025
#58
🇬🇧 Grande Bretagne - careers
29/11/2025
#88
🇬🇧 Grande Bretagne - careers
22/11/2025
#96

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https://pod.link/1849435884
16 partages
https://calendly.com/buyerology/friday-accelerator-1-1
16 partages
http://fridayaccelerator.scoreapp.com
8 partages

https://www.linkedin.com/in/huib-van-bockel-8454834/
2 partages
https://www.linkedin.com/in/meccaibrahim/
2 partages
https://www.linkedin.com/in/megan-tan-761b73129/
2 partages

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Why Selfridges Said Yes | Megan Tan on Supermarket Listings & Retail Strategy

Saison 1 · Épisode 8

vendredi 26 juin 2026 • Durée 43:26

Singapore has one of the world's great food cultures. But walk into almost any British supermarket, and you'll find Thai, Japanese, Indian, Korean and almost nothing from Singapore. Megan Tan noticed that gap when she moved to London. Leaving her career in corporate law, she started running supper clubs from her flat. Then she launched her first product - a ginger chilli sauce inspired by Hainanese Chicken Rice - in March 2025. Within two months, Yumm Singa was listed in Selfridges.

The road there wasn't so straightforward. She had a brand name she loved, a trademark already registered, but received a legal notice from one of Hollywood's biggest studios. What she did next says everything about how she thinks and how she's building Yumm Singa.

In this conversation with Karen Green, Megan talks about the commercial logic behind every decision she's made, why she spent December 2025 zombie-walking through supermarkets mumbling brand names, and why she treats every failed sales conversation as a diagnostic question rather than a rejection. It's a conversation packed with ideas, insight and honesty.

Why you need to listen to this:

Megan won a Selfridges listing two months after launch with a brand she now calls "cringe." The buyer saw the gap, not the packaging. There's a lesson in that for every founder.
She explains why she chose sauces over ready meals. It has nothing to do with passion and everything to do with capital, logistics, and giving herself a chance.
After spending months trying to define her customer, she was stuck. Find out the shift in thinking that made everything click.
Warner Brothers sent her a legal notice over her planned brand name. How she responded is one of the best founder resilience stories you'll hear - and it's not what you think.
Her prioritisation framework is genuinely useful: four categories, in order, that turn a chaotic to-do list into a productive working day.

Links:

Buy Yumm Singa and find stockists: https://www.yummsinga.com/

Connect with Megan on LinkedIn: https://www.linkedin.com/in/megan-tan-761b73129/

On Instagram: https://www.instagram.com/yummsinga/

On TikTok: https://www.tiktok.com/@yummsinga

References, books and podcasts mentioned:

Never Split the Difference by Chris Voss with Tahl Raz. The negotiation masterclass for founders https://www.blackswanltd.com/never-split-the-difference

The Aspire podcast by Emma Grede - Megan's current favourite business listen https://www.emmagrede.me/

Bread & Jam, the founders festival, where Megan pitched and won her Selfridges listing https://www.breadandjamfest.com/

Chapters:

0:01:00 - The Yumm Singa elevator pitch — market opportunity and mission

0:03:32 - What is Singaporean cuisine?

0:06:13 - Is it spicy? Singaporean flavour versus Sichuan heat

0:07:56 - From Homey Kitchen to Yumm Singa

0:09:59 - The meaning behind the name

0:11:48 - Warner Brothers sent a legal notice - and what happened next

0:19:25 - Connoisseurs or the broad market? The hawker centre philosophy

0:22:06 - Psychographics over demographics - Ozzy and King Charles

0:25:13 - The commercials - pricing, co-manufacturing, format choice

0:27:41 - Getting the Selfridges listing - and keeping the rate of sale up

0:31:08 - Growth strategy - independents now, supermarkets next

0:33:02 - How to prioritise when everything feels urgent

0:34:51 - The hardest thing in the next 30 days

0:38:46 - Productivity tools and the one distraction she'd remove

0:40:32 - Books and podcasts — Never Split the Difference

0:41:49 - Where to find Yum Singa

Ever wondered why sometimes achieving goals is effortless and other times, it feels like pushing water uphill? Get your Friday Accelerator scorecard to find out why. Answer ten questions about your approach to work, goals and success, to access your personalised report and action list. Go to fridayaccelerator.scoreapp.com now.

If you want a regular dose of inspiration and impetus for growth, resilience and success, subscribe to The Friday Accelerator wherever you get your podcasts - https://pod.link/1849435884 - and why not leave a review too.

If you want to accelerate your personal and business performance, you can book a discovery call at https://calendly.com/buyerology/friday-accelerator-1-1

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You Can't Be What You Can't See | Female Entrepreneurs & Challenger Brands

Saison 1 · Épisode 7

vendredi 29 mai 2026 • Durée 36:56

Why are so few of the FTSE 100 led by women? If you asked a young person on the street to name a famous businesswoman, would they struggle? And if you're building a food business without a financial safety net behind you, would you expect to receive investment — not because you've been turned down, but because somewhere along the way you absorbed the idea that it simply wasn't an option for someone like you. Mex Ibrahim has spent years trying to change all that — and she's blunt about why it's still so hard.

Mex is co-founder of Women in the Food Industry, a UK-based non-profit community connecting women across all food verticals — from hospitality to farming, from food production to writing. She shares what she thinks is holding women back in food, explains why the funding gap for female founders isn't improving, why 'bootstrapping' is often something of a myth, as well as how and why women approach building food businesses differently.

Listen to the interview to find out:

What Women in the Food Industry does and why it spans all food roles and verticals
The 'bootstrapping' myth
The gap that disproportionately affects women - but nobody ever talks about
How women and men approach food entrepreneurship differently
The class-coded psychology of asking for investment

Links, Resources and Book Recommendations

Women in the Food Industry: https://womeninthefoodindustry.com/
Connect with Mex on LinkedIn: https://www.linkedin.com/in/meccaibrahim/
The Quiet Burn by Lynne Blade: https://www.amazon.co.uk/Quiet-Burn-Ambitious-Recognizing-Preventing/dp/1639081305/
The Tipping Point by Malcolm Gladwell: https://www.amazon.co.uk/Tipping-Point-Little-Things-Difference/dp/0349113467/
F*** Being Humble by Stephanie Sword Williams:

Chapters

Building a Category Leader | Supermarket Strategy with Ramona Hazan

Saison 1 · Épisode 6

vendredi 24 avril 2026 • Durée 36:48

Ramona Hazan built the UK's #1 hummus brand (Ramona's) from a one-bedroom flat full of chickpeas to the chillers in Tesco, Sainsbury's, Morrisons, and Waitrose. In this episode, she reveals the exact supermarket listings strategy and retail negotiations that got her there - plus the brand pivot no one saw coming. If you're a founder chasing major retail, this is the playbook you need.

In this conversation, Ramona talks about what that journey actually looked like: from a one-bedroom flat full of chickpeas to mainstream retail, via a brand name she had to abandon for a reason no one could have foreseen.

We get into investment and why she's sceptical of large seed rounds before revenue, and what building a resilient business actually means in practice. She talks about quality as the only true non-negotiable and shares the factory-floor story that proved her approach had worked. How she defines a successful week might quietly change how you think about your own.

If you're building a food business, this is essential listening:

Why 21 years without a ‘hockey-stick moment’ is actually good business
The most dangerous thing a founder can do when it comes to investment
How Ramona branded her way through the "wall of beige" in the chilled aisle
Why getting into Tesco doesn't mean your sales will take off - yet
How and why she measures the "love" coming from customers

Links

Find out more about the Ramona’s range: https://ramonaskitchen.coma

Connect with Ramona on LinkedIn: https://www.linkedin.com/in/ramona-hazan/

Chapters

01:52 - How a brand breaks through in an own-label category

03:07 - When a global movement destroys your brand name

04:14 - 17 years of no - and the break that finally came

She Couldn't Buy It, So She Built It: Borough Broth's Ros Heathcote

Saison 1 · Épisode 5

vendredi 13 mars 2026 • Durée 38:18

Ros Heathcote founded Borough Broth in 2015 with no food industry background, no manufacturing experience and no contacts - just a gut health problem, a systems-thinking brain, and a butcher who was paying to throw his bones away. Within a year, she had a Selfridges listing. Today Borough Broth is stocked in Tesco, Sainsbury's, Waitrose, Ocado, Whole Foods, Planet Organic, Abel & Cole and more, and has just completed a raise with Piper Private Equity.

This is a candid conversation about what a decade of slow, deliberate building actually looks like, including the moment when it didn't go to plan and Ros felt like "jumping off a building". Listen to find out:

Why Ros founded Borough Broth despite having no food industry experience, but with key skills and strengths.
How her journey began as part of a personal health regimen and how it became a business.
The transition and challenges of scaling from small, shared kitchen to a larger industrial environment.
The importance of staying on top of financials and building investor relationships.
How she runs Borough Broth, the transition to an SLT and the demands on a founder as the business grows up.

Chapters:

01:34 — Origin story: gut health, a dismissive GP, and butcher's waste bins

05:12 — From IT consultant to food founder

06:44 — Early growth: organic beginnings, Selfridges in year one

09:15 — How the Ocado relationship started

12:20 — Raising with Piper Private Equity: how it actually happened

14:31 — Is broth a one-trick pony? The frozen cube launch

19:04 — From solo founder to SLTs, and how Ros structures her week

21:48 — Goal setting, board meetings and KPIs post-raise

23:20 — The EOS model: Visionary vs Integrator

30:22 — Burnout, Long Covid, and the retailer crisis that risked everything

From Red Bull to Natural Energy Rebel: Huib van Bockel on Building Tenzing

Saison 1 · Épisode 4

vendredi 30 janvier 2026 • Durée 39:26

Huib van Bockel spent eight years as head of marketing for Red Bull UK and Europe before leaving to launch Tenzing, a natural energy drink inspired by what Sherpas drink when climbing Everest. Now approaching its 10th anniversary, Tenzing is the fastest-growing energy drink in the UK, stocked in all major supermarkets, and recently received investment from Heineken.

In this episode, Huib shares the origin story - including tracking down Sherpa Tenzing's family to get their blessing - and the product formulation and innovations that defied industry norms. He's disarmingly honest about the emotional reality of competing against giants: the constant underlying terror, periods of near-depression, and why founders have to project confidence while feeling anything but.

Listen to the episode to discover:

Why he left Red Bull and how long it really took him to make the leap
The hidden rule that keeps every soft drink at exactly 11 grams of sugar - and how breaking it became Tenzing's biggest competitive advantage
Why Huib was happier at Red Bull but more fulfilled running his own business
The surfing lesson that became his philosophy for building the business
The shark attack problem: what founders should really be worrying about
Why Huib will be more worried than excited when the time comes to exit

Chapters

00:01:13 - The Red Bull years: From bad energy to good energy

00:03:44 - Why Tenzing?

00:05:03 - Natural caffeine - spin or science?

00:09:52 - Biggest risk, biggest asset

00:10:27 - The retail journey and Heineken's investment

00:15:16 - What does success look like?

00:17:49 - A founder's Monday morning

00:21:59 - Surfing, skiing, and staying sane

00:24:33 - "That wave's not going to catch you"

Profitable Pivots: How Ella Rauen-Prestes Built Fitbakes' FMCG Success

Saison 1 · Épisode 3

mercredi 28 janvier 2026 • Durée 32:27

What made Ella Rauen-Prestes walk away from supermarket listings most founders dream of? Discover how the Fitbakes founder turned strategic pivots into challenger brand growth, moving from cakes to bars to bread. In this food entrepreneur interview, learn how successful FMCG founders prioritise profitable growth over scale and navigate product-market fit with real-world insights. Karen Green explores the leadership decisions that built a thriving food business in the UK's super-competitive health-conscious market. FitBakes is the UK-based brand that makes low-carb, high-protein bakes with real ingredients. Originally from Brazil, where healthier baking is second nature, Ella spent over 20 years in the corporate world before friends encouraged her to turn her baking into a business. Her story matters to food founders and leaders looking to exit because she represents a different playbook: deliberately choosing profitability over growth to achieve her goals. In an industry littered with brands that scaled fast and burned out even quicker, Ella's approach - procedures, ruthless discipline, and following the market rather than fighting it - offers a way to find sustainable success. Listen to the podcast to discover:

The exact revenue milestones that marked the business’s real progress
How Ella and her husband Lucien divide responsibilities to run a business together without destroying their marriage
The secret customer service weapon that turns furious customers into loyal advocates
What Ozempic and Mounjaro mean for the future of food brands like Fitbakes
The specific turnover targets she's working toward for an exit
Her honest take on navigating perimenopause while starting and running a business

Find FitBakes:

Buy online at fitbakes.co.uk
Also stocked at Amazon, Ocado, Holland & Barrett, and a range of independent stores

Connect with Ella: https://www.linkedin.com/in/mprestes/ Ella's podcast recommendations: The Economist podcasts https://www.economist.com/podcasts Harvard Business Review IdeaCast: How I Built This:

How ByRuby Won Over Charlie Bigham

Saison 1 · Épisode 2

vendredi 21 novembre 2025 • Durée 33:27

Milly Bagot co-founded ByRuby with a mission to create premium frozen meals that taste like "one of your really good friends - who happens to be a great cook - has filled your freezer for you." What started as a side project at Finn's deli in Chelsea transformed into a standalone business that grew fast and caught the attention of Charlie Bigham.

In this conversation, Milly shares the story of that accelerated their growth, the challenges of balancing profitability and growth, what it's like being part of a much larger organisation now and how By Ruby has helped change the perception of frozen food. She's refreshingly honest about the challenges in retail, the drivers of that early growth, and why she refuses to compromise on quality even when costs are rising.

Listen to discover:

The journey that took Ruby from Finn's deli to the Charlie Bigham family
All about the ideas and experiences that sparked the ByRuby concept
How to 5x your rate of sale in the supermarket
What her non-negotiables are even in a challenging market
How she runs her week and plans for success while 'staying sane'
Where she has her best ideas and makes time for growth

Where to Find ByRuby:

Buy online at https://byruby.co.uk/
Also available on Ocado and in independent shops across the UK
Follow on Instagram for freezer hacks and foodie inspiration at https://www.instagram.com/byrubyfoods/

Connect with Milly on LinkedIn: https://www.linkedin.com/in/milly-bagot-83a22517a/

Front Room to Forty People: Kelly Dowson, FIS Group

Saison 1 · Épisode 1

mercredi 29 octobre 2025 • Durée 37:00

Kelly Dowson is the managing director of FIS Group, the innovation and research business on a mission to help reimagine the future of food and drink. Listen to this episode of The Friday Accelerator to hear how this consultancy business went from front room to 40 people inside 15 years.

Kelly shares her experiences, learnings and approaches to the personal and business aspects of that success. Listen to this episode to discover:

How she went from ‘brutal’ sales role to startup to 40 people and £7m turnover
The challenges of running and scaling a consultancy-led business
Kelly’s personality type, setting goals for herself and her teams, and how she stays on target
FIS Group’s approach to risk-taking and the times they’ve got it wrong
Some surprising findings from early studies of the impact of GLP-1

Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kelly-dowson-7159b53/

Find out more about FIS Group: https://www.fis-group.co.uk/

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