In this special live episode from Viva Fresh 2025, Craig and Ed sit down with TIPA President Dante Galeazzi and Fulltilt Marketing Vice President Jen Velasquez to unpack the tenth edition of the show in Houston.

Recorded on the expo floor, they cover:

• The year-long planning that brought together 2,800 attendees, 191 booths and over 400 retail & food-service buyers

• How “coast-to-coast, border-to-border” participation underscores the Tex-Mex corridor’s role as North America’s produce connector

• Creative pre-show networking ideas—from lazy-river floats with cocktails to poolside pitch sessions

• Blending culinary innovation with industry advocacy: scratch-made produce dishes, keynote highlights and everything in between

• The unsung work of TIPA’s volunteer leaders and Full Tilt Marketing to nail every operational detail

• Early reflections on the keynote delivered by the former migrant farmworker-turned-astronaut

Plus candid stories from the floor, a few laughs, and a sneak peek at Viva Fresh 2026 in San Antonio.

🎧 Sponsored by: EXP Group, LLC, Athos, Texas International Produce Association (TIPA), SunFed, IFCO, Monterey Mushrooms, AnaVale Produce Corp, AgroGonzáMex, Agrival by First Produce, and Art Mx.

In this special edition of The Fresh CrEd from Viva Fresh 2025, we sit down with Jon Holder, VP of Produce and Floral at Superior Grocers, for a grounded and heartfelt conversation about his decades-long journey through the grocery world—from sacking groceries at 16 to leading procurement for a major California retailer.

John reflects on:

• The evolution of produce retail across generations

• Growing demand for tropicals and Hispanic-focused offerings

• Tariff uncertainty and pricing pressures

• Why respect and relationships still matter most in the produce industry

Plus: hunting stories, career pivots, and a powerful reminder that perseverance through personal loss can shape not only your leadership—but your legacy.

🎧 Listen now and get a front-row seat to one of retail’s most quietly influential careers.

🔈 Sponsored by: SunFed, IFCO, Monterey Mushrooms, EXP Group LLC, AnaVale Produce, ArtMX Produce, Agro GonzaMex, Athos, Agrival, and the Texas International Produce Association

#FreshCrEd #ProduceIndustry #RetailLeadership #JohnHolder #SuperiorGrocers #VivaFresh2025 #FoodIndustry #CareerJourney #PodcastLaunch

In this compelling episode of The Fresh CrEd, we’re joined by Jennie Coleman, President of Equifruit, a pioneering Fairtrade brand on a mission to transform the produce industry with what they call “Banana Justice.” Jennie brings a fresh perspective on fair wages, sustainable sourcing, and the role of ethical practices in the global banana market.

Through an engaging discussion with hosts Ed Bertaud and Craig Slate, Jennie shares how Equifruit is challenging traditional industry practices and changing the way we think about bananas.

From her journey into fair trade to the impact Equifruit is making for farmers and communities worldwide, Jennie’s insights shine a light on the possibilities of a fairer, more sustainable future in agriculture.

Topics Covered:

• Jennie’s unique path from international development to transforming the banana industry

• Equifruit’s commitment to fair wages, sustainability, and ethical sourcing

• The real impact of fair trade practices on farming communities

• Strategies for educating consumers and retailers on the true cost of produce

• How Equifruit’s bold approach is setting new standards for the industry Join us as Jennie reveals why fair trade matters—not just for farmers, but for consumers who want to make a difference with every purchase.

Special Thanks to Our Sponsors:

• Title Sponsor: Equifruit

• Supporting Sponsors: Lakeway Produce, HM Produce, Kern Ridge Growers, JR Imports, SunFed, and IFCO

Don’t forget to subscribe for more episodes of The Fresh CrEd as we bring you real stories and insights from leaders across the produce industry.

If you’re interested in fair trade, ethical sourcing, or creating impact through sustainable choices, this episode is for you!

#ProduceIndustry #FairTrade #SustainableAgriculture #TheFreshCrEd #BananaJustice #Equifruit #EthicalSourcing #AgricultureInnovation #SustainableFarming #SocialImpact

In this insightful episode of The Fresh CrEd, hosts Ed Bertaud and Craig Slate sit down with Yan Branco, Lead of Produce Sourcing Innovation and Controlled Environment Agriculture (CEA) Development at Sobeys. Yan shares his journey from his family farm in Canada to his role at one of North America’s leading grocery retailers, bringing a fresh perspective on the future of produce.

 

Yan breaks down the importance of a “marathon mindset” when it comes to tech adoption in the produce industry, especially with advancements like AI and vertical farming. From overcoming early hurdles to understanding the true pace of innovation, Yan shares how retail leaders are cautiously embracing change while navigating the unique challenges of produce sourcing and consumer education.

 

Listeners can expect a mix of humor, hard-earned industry wisdom, and honest reflections on what it takes to balance tradition with transformation in the fast-evolving world of agriculture. With topics ranging from the competitive pressures of the food market to strategies for increasing produce consumption, this episode is packed with valuable insights for anyone interested in food, farming, and the future of produce.

 

Key Highlights:

 

•Yan’s career journey in the produce industry

•Why patience is essential in tech and innovation for agriculture

•Vertical farming, AI, and the potential for industry-wide transformation

•The role of consumer education in driving produce consumption

•Building a collaborative approach to achieve industry change

 

Tune in for Yan Branco’s fresh perspective on what lies ahead for produce, and don’t miss upcoming episodes as we explore more voices from the Global Produce & Floral Show!

 

Special Thanks to Our Sponsors:

 

•Title Sponsor: Lakeway Produce

•Series Sponsors: HM Produce, Kern Ridge Growers, Equifruit, JR Imports, SunFed, and IFCO

 

Be sure to subscribe to The Fresh CrEd for more industry insights, stories, and future-focused conversations from leaders who are shaping the produce world!

In this special episode, we sit down with Congressman Ruben Gallego, a dedicated public servant with a compelling story of perseverance and dedication. Born to immigrant parents from Colombia and Mexico, Ruben shares his journey from humble beginnings on the south side of Chicago to serving in the U.S. Marine Corps and eventually representing Arizona in Congress.

 

Join us as we delve into:

 

•His personal narrative: Overcoming adversity, serving in Iraq, and the challenges faced upon returning home.

•The transition to politics: What motivated him to run for office and his approach to serving his constituents.

•Immigration and border security: Insightful discussion on the complexities of immigration reform and its impact on both the economy and society.

•Agriculture and trade: The importance of the produce industry, tariffs, and fostering strong trade relationships with Mexico.

•Water rights and sustainability: Addressing the critical issue of water resources between the U.S. and Mexico and its effect on farmers.

 

This episode offers a candid look into the life of a congressman who continues to fight for the American dream and the constituents he serves. Whether you’re interested in politics, agriculture, or inspiring life stories, this conversation with Rep. Gallego is not to be missed.

In this insightful conclusion to our Fresh Insights: The Future of Food Service series, we sit down with Julie Krivanek, President of Krivanek Consulting and a renowned expert in executive development.

With over 30 years of experience, Julie has worked closely with leaders in the fresh produce industry to enhance their leadership skills and create succession plans that ensure long-term business success.

Julie shares her deep knowledge on the evolving leadership challenges in the produce sector, particularly in the face of an increasingly complex and globalized market.

From developing talent to navigating family-owned business transitions, this conversation is a must-listen for executives, professionals, and entrepreneurs in the fresh produce industry looking to sharpen their leadership edge.

 

This episode is brought to you by Kern Ridge Growers, Wiggins Farms, SunFed, and IFCO.

 

Don't miss out on Julie’s transformative insights into leadership, coaching, and succession planning in an industry that's constantly evolving.

Subscribe and visit www.thefreshcred.com for more exclusive content!

Welcome to another installment of Fresh Insights: The Future of Food Service on The Fresh CrEd podcast! In this episode, we sit down with award-winning Chef David Ruiz, a culinary visionary who is transforming the way we think about fresh produce and modern menus.

Chef Ruiz shares his journey from the kitchen to becoming a key innovator in the food service industry. He discusses the latest culinary trends, the importance of sustainability, and how to effectively integrate fresh produce into high-impact menus. Whether you’re a culinary professional, a food enthusiast, or simply curious about the future of food service, this episode offers valuable insights into the evolving world of fresh food.

A special thank you to our series partners: Kern Ridge Growers, Wiggins Farms, SunFed, and IFCO for their support.

Don’t miss out on Chef Ruiz’s expert insights—subscribe now and visit www.thefreshcred.com for more exclusive content!

Welcome to the next installment of Fresh Insights: The Future of Food Service! In this episode, we dive deep into the world of food distribution with Joe Merenda, a seasoned leader in the produce industry.

With decades of experience under his belt, Joe shares his unique perspective on the challenges and opportunities facing foodservice distribution today.

From navigating supply chain disruptions to embracing new technologies, Joe discusses the critical factors that are shaping the future of the industry. He also offers insights into how companies can adapt to the ever-changing landscape of foodservice, ensuring they stay ahead of the curve.

Whether you're a produce professional, an industry insider, or simply interested in the behind-the-scenes workings of food distribution, this episode offers a wealth of knowledge and expertise.

Special thanks to our sponsors: Kern Ridge Growers, Wiggins Farms, SunFed, and IFCO.

Tune in to gain valuable insights from one of the industry's most experienced voices, and don't forget to subscribe for more episodes of Fresh Insights!"

Welcome to the third installment of Fresh Insights: The Future of Food Service! In this episode, we sit down with Andy Hamilton, CEO of Markon, a visionary leader in the fresh produce industry. Andy shares his expertise on the economic factors influencing the produce sector, the challenges faced by distributors, and the strategic decisions that are shaping the future of fresh food.

Andy offers a deep dive into the impact of global economic trends, supply chain dynamics, and the ongoing evolution of consumer demands in the produce industry. His insights provide valuable perspectives for anyone interested in the intersection of fresh food and business strategy.

This episode is filled with actionable insights on navigating the complexities of the modern produce landscape, making it a must-listen for industry professionals, business leaders, and anyone passionate about fresh food.

Special thanks to our sponsors: Kern Ridge Growers, Wiggins Farms, SunFed, and IFCO. Tune in and learn from one of the industry's leading voices as we explore the future of fresh produce.

Don't forget to subscribe and visit www.thefreshcred.com for more exclusive content!"

This episode of The Fresh CrEd podcast is brought to you by Wiggins Farms.

Welcome to the 2nd installment of Fresh Insights: The Future of Food Service! Join us as we sit down with two industry leaders who are transforming the fresh food landscape. Steve Grinstead, CEO of FreshEdge, and Dorene Mills, award-winning chef at Hannaford Supermarkets, share their insights on the current trends and future of fresh produce.

Steve discusses the rapid consolidation in the food distribution industry, the importance of innovation, and the future outlook for fresh produce. Dorene dives into the evolving world of home meal solutions, the growing demand for fresh and ready-to-eat produce, and her journey as a chef driving change in the supermarket sector.

This episode is packed with valuable insights on market trends, consumer behavior, and the importance of adaptability in the food industry. Whether you're a food enthusiast, industry professional, or simply curious about the future of fresh food, this episode is for you.

Special thanks to our sponsors: Kern Ridge Growers, Wiggins Farms, SunFed, and IFCO.

Tune in and discover how these leaders are paving the way for a fresher, healthier future.

Don't forget to subscribe and visit www.thefreshcred.com for more exclusive content!

In this kickoff episode of our special series "Fresh Insights: The Future of Foodservice," recorded live at the IFPA Foodservice Conference, we sit down with Cathy Burns, CEO of IFPA. Cathy shares her expert perspective on the latest trends and innovations shaping the foodservice industry. From sustainability to consumer preferences, gain invaluable insights that will keep you ahead of the curve.

🔔 Don't forget to subscribe to The Fresh CrEd for more expert interviews and industry insights!

A special thank you to our sponsors: Kern Ridge Growers, Wiggins Farms, SunFed, and IFCO. Your support makes this series possible. Visit our website at https://thefreshcred.com for more information.

Join us for an enlightening episode of The Fresh CrEd Podcast recorded at the Viva Fresh Expo, featuring Mayra Vazquez, co-founder of Latin Specialties. Discover Mayra’s journey from Mexico City to the bustling produce markets of Houston, and how she’s leveraging her media background to drive significant advancements in the industry. What's Inside This Episode:  • Diverse Leadership Roles: Mayra serves as co-chair of the Houston Fresh Fruit and Vegetable Association and is a member of the Texas International Produce Association Board of Directors, demonstrating her influential presence in the industry. Both organizations have recently partnered to enhance the produce industry in Texas, focusing on infrastructure improvements and market efficiency.  • Sustainable Development: Explore how Latin Specialties is addressing sustainability challenges by enhancing cold storage facilities in central Houston and supporting regenerative agriculture to reduce logistical inefficiencies. This effort is aimed at reducing the environmental impact and improving the efficiency of produce distribution.  • Houston's Produce Scene: Gain insight into the current state and future potential of Houston's produce market, including exciting updates about the Port of Houston’s upcoming cold treatment certification, which will streamline the importation of fresh produce. This development is expected to significantly benefit the local produce industry by improving access and reducing transportation times.  • Personal Narrative: Hear Mayra’s compelling story from her beginnings as a journalist at CNN to becoming a key player in the produce industry, driven by her family's agricultural roots and her commitment to sustainability. Her unique background and experiences highlight her dedication to making a positive impact in the industry . We extend our gratitude to our partners Born Farms, Art MX, Mucci Farms, Sev-Rend, Santos International, 4Earth Farms, Sunfed, Zubelle Industries, IFCO, and our beverage sponsor, Tehuacán, for their invaluable support in making this event possible. Tune in to gain valuable insights into the produce industry and the experiences that shape its leaders. Don’t forget to like, subscribe, and comment with your thoughts or questions! 🔗 Useful Links: Spotify: https://open.spotify.com/show/1j9dfxbFMDhVdrsoCdQCCu Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fresh-cred/id1566145559 Instagram: https://www.instagram.com/thefreshcred/ LinkedIn: https://www.linkedin.com/in/the-fresh-cred-51ab69234/ 🌐 Visit Our Website for more episodes and updates: https://www.thefreshcred.com

In this inspiring close to our Viva Fresh 2025 series, we sit down with Jesse Jones, professor and advisor at the University of Texas Rio Grande Valley, and graduate student Sabastian Melendez to talk about building bridges between higher education and the produce industry through the Edge Program.

 

We explore:

• Jesse’s journey from the fields to the front of the classroom

• The value of exposing students to real-world produce careers

• Why South Texas is ripe for agricultural investment

• How competitions and hackathons could unlock next-gen solutions

• The industry’s biggest challenges—from outdated systems to tech adoption

• Sabastian’s take on bringing marketing and innovation to a “simple but high-quality” industry

 

It’s a conversation about roots, relevance, and rethinking how we attract the next wave of talent into agriculture.

 

🎧 Sponsored by:

SunFed, IFCO, Monterey Mushrooms, AnaVale Produce Corp, AgroGonzáMex, Agrival by First Produce, Art Mx, Athos, and the Texas International Produce Association (TIPA).

Huge thanks to these partners for making our Viva Fresh 2025 series possible.

Welcome to another episode of The Fresh CrEd Podcast! Today, we're excited to have Mr. Lorren Walker, President and CEO of Elias Walker, and former Chief of Staff at USDA Ag Marketing Services. With a stellar career in agricultural policy, Lorren has been pivotal in shaping the regulations that keep our food supply safe and sustainable.

In this episode, Lorren shares his journey from his early days in food policy in Washington, D.C., to leading a top-tier consulting firm. We dive deep into the importance of advocacy, the intricacies of the farm bill, and the critical role of fresh produce in schools. Recorded live at IFPA's Washington Conference, this conversation provides unique insights into the agricultural sector's challenges and opportunities.

Special thanks to our sponsors for this episode: Cactus Packaging Supplies, Equifruit, Corner Image Packaging, Sunfed, and IFCO. Your support helps us bring these important conversations to our listeners.

Tune in for an engaging and informative discussion that’s perfect for industry professionals, growers, and anyone passionate about the future of fresh produce. And remember, subscribe to The Fresh CrEd Podcast to stay updated with our latest episodes! https://linktr.ee/TheFreshCrEd #agriculture #farming #farmlife #sustainableagriculture #WashingtonDC

🌞 How is the produce industry coping with extreme weather? 🌞 Join Craig Slate and Matt Mandel on this episode of the Credible Vegetable Report as they break down the latest updates affecting the produce world. From the impacts of Hurricane Beryl and heatwaves in the Southeast and Pacific coastal areas to the ongoing drought challenges faced by Texas growers, we’ve got it all covered. 📈 What’s in this episode: 00:01:30 Weather Watch: Hurricane Beryl projections, heat advisories, and drought impacts. 00:10:00 Food Safety Alert: Listeria outbreak in New York affecting fresh spinach. 00:15:00 Market Insights: Rabobank BBQ Index and its implications for 4th of July celebrations. 00:20:00 Technological Innovations: How robotic harvesting is revolutionizing the industry in Kent, England. 00:25:00 Crop Updates: Promising news from Ohio growers. 🔗 Links and Resources: National Weather Service Meteorologists projections: https://www.usatoday.com/ Solata Foods LLC Spinach Recall: FDA Spinach Recall Information  https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/solata-foods-recalls-fresh-spinach-and-spinach-products-due-possible-health-risk Commercial Robotic Harvesting: Dogtooth Technologies https://www.dogtooth.tech Follow us on Instagram, LinkedIn, and Facebook! https://linktr.ee/TheFreshCrEd 📸 Image Credits: Weather map: Credit USA Today Robotic harvesting: Credit Dogtooth Technologies Limited 👍 Enjoyed the episode? Like, comment, and subscribe for more updates! 🔔 Stay Connected: Click the bell icon to get notified about our latest videos! #ProduceIndustry #WeatherImpact #FoodSafety #RoboticHarvesting #AgricultureTechnology

In this episode of The Fresh CrEd, we are honored to welcome back Richard Kottmeyer, a renowned global thought leader in agribusiness and ag tech.  Richard shares his expert insights on: - The economic effects of COVID-19 on agriculture - Changes in consumer behavior towards fresh produce - The role of AI and technology in the future of farming - Predictions for the future of family farms and corporate agriculture - The critical importance of policy changes in immigration and technology Tune in for a comprehensive discussion that covers the challenges and opportunities in the agri-business world today. A special thank you to our title sponsor, Cactus Packing Supplies, and our other sponsors Equifruit, Corner Image Packaging, Sunfed, and IFCO. Watch the episode or connect with us here!: https://linktr.ee/TheFreshCrEd #Podcast #Agriculture #Economics #FreshProduce #Innovation #PostCOVID --- **Connect with The Fresh CrEd:** Linktree: https://linktr.ee/TheFreshCrEd **Sponsors:** 🌵 Cactus Packing Supplies: sales@cactuspacks.com | 956-369-2055 🍌 Equifruit 📦 Corner Image Packaging 🌞 Sunfed 📦 IFCO

Join us for a compelling episode of The Fresh CrEd Podcast, proudly sponsored by Corner Image Pkg. This week, we sit down with Dante Galeazzi and Lance Jungmeyer, two prominent figures in the produce industry, recorded live at the Washington Conference. Discover why these critical issues matter to you as a consumer, producer, or industry stakeholder. What's Inside This Episode: Tomato Suspension Agreement: Understand how the Tomato Suspension Agreement could affect the prices and availability of your favorite produce items, and why it's crucial for the U.S. and Mexican markets. Labor Challenges: Learn why labor shortages in agriculture might lead to higher costs and reduced supply of fresh produce, and the urgent need for reform in the H-2A visa program. Water Crisis: Explore how severe water shortages in key agricultural regions impact the food supply chain, and what innovative solutions are being considered to ensure sustainable water resources. Industry Insights: Gain valuable perspectives on how these issues impact both producers and consumers, and the steps needed to ensure a stable and prosperous agricultural sector. Engaging Discussions: Hear Dante and Lance share their expert insights, backed by years of experience, as they navigate these complex topics and advocate for meaningful change. Special Thanks: We extend our gratitude to our title sponsor, Corner Image Pkg, and our other sponsors: Equifruit, Cactus Packaging Supplies, Sunfed, and IFCO for their invaluable support in making this episode possible. Tune in for an eye-opening conversation that highlights the critical issues and future of the fresh produce industry. Don’t forget to subscribe, rate, and review the podcast! Youtube: https://www.youtube.com/channel/UCETk4G_CQY_5ChS25CYZRGw Instagram: https://www.instagram.com/thefreshcred/ LinkedIn: https://www.linkedin.com/company/the-fresh-cred 🌐 Visit Our Website: https://www.thefreshcred.com #TheFreshCrEd #Podcast #Agriculture #ProduceIndustry #TomatoSuspensionAgreement #LaborReform #WaterCrisis #DanteGaleazzi #LanceJungmeyer #WashingtonConference #CornerImagePkg

Join us for an insightful episode of The Fresh CrEd Podcast as we sit down with Cathy Burns, CEO & President of the International Fresh Produce Association (IFPA). Recorded live at the Washington Conference hosted by IFPA, Cathy shares her expertise on the critical issues shaping the fresh produce industry today.

What's Inside This Episode:

Advocacy in Action: Learn about the importance of advocacy in Congress and how the IFPA is driving legislative support for the fresh produce industry.

Farm Bill Focus: Dive into the challenges and significance of the Farm Bill, and why it's crucial for the future of agriculture.

Health Innovations: Discover the transformative potential of produce prescriptions and their impact on public health.

Industry Insights: Hear Cathy's perspective on the current state and future of specialty crops, and the ongoing efforts to secure greater investment.

We extend our gratitude to our partners for their invaluable support in making this episode possible.

Tune in to gain valuable insights into the fresh produce industry and the dedicated efforts of the IFPA. Don’t forget to like, subscribe, and comment with your thoughts or questions!

🔗 Useful Links: Instagram:  https://www.instagram.com/thefreshcred/ LinkedIn: https://www.linkedin.com/company/99338034 🌐 Visit Our Website for more episodes and updates: https://www.thefreshcred.com

#ProduceIndustry #AgricultureAdvocacy #FarmBill #HealthInnovation #IFPA #WashingtonConference

Join us for an eye-opening episode of The Fresh CrEd Podcast as we explore the cutting-edge techniques transforming the produce industry with Alan and Christopher Safieh from Born, a division of Unispice. Discover how they are harnessing AI and regenerative agriculture to create a more sustainable and predictable food supply. Learn how their innovative approach can significantly impact the future of farming and food security. What's Inside This Episode: Agriculture Revolution: Explore how Born is using AI and data to transform farming into a precise and predictable science. Sustainable Innovations: Dive into their commitment to regenerative agriculture and the remarkable environmental benefits. Predictive Farming: Understand how their advanced technology ensures consistent supply and quality, reducing waste and inefficiency. Personal Journeys: Hear the inspiring stories of Alan and Christopher Safieh and their passion for driving change in the produce industry. We extend our gratitude to our partners Born Farms, Art MX, Mucci Farms, Sev-Rend, Santos International, 4Earth Farms, Sunfed, Zubelle Industries, IFCO, and our beverage sponsor, Tehuacán, for their invaluable support in making this event possible. Tune in to gain valuable insights into the produce industry and the experiences that shape its leaders. Don’t forget to like, subscribe, and comment with your thoughts or questions! 🔗 Useful Links: Spotify: https://open.spotify.com/show/1j9dfxbFMDhVdrsoCdQCCu Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fresh-cred/id1566145559 Instagram: https://www.instagram.com/thefreshcred/ LinkedIn: https://www.linkedin.com/in/the-fresh-cred-51ab69234/ 🌐 Visit Our Website for more episodes and updates: https://www.thefreshcred.com #ProduceIndustry #AgricultureInnovation #Sustainability #RegenerativeAgriculture #BornFarms #Unispice"

In this episode, we sit down with Mark Santos of Santos International. Mark shares the incredible journey of his family business from its beginnings to becoming a leader in the customs brokerage and cold storage industry. Learn about the challenges and triumphs they've faced over 50 years, the secrets to their success, and Mark’s exclusive insights on the current trends and future of the produce industry. What's Inside This Episode: Family Business Legacy: Discover the rich history of Santos International and how it evolved from a small operation to a significant player in the industry. Industry Insights: Gain valuable insights into the current trends, challenges, and future outlook of the produce logistics sector. Personal Commitment: Hear about the personal dedication and hard work that drive Santos International's success. Expansion and Growth: Learn about their strategic expansions in McAllen and Laredo and the importance of cold storage in their operations. We extend our gratitude to our partners Born Farms, Art MX, Mucci Farms, Sev-Rend, Santos International, 4Earth Farms, Sunfed, Zubelle Industries, IFCO, and our beverage sponsor, Tehuacán, for their invaluable support in making this event possible. Tune in to gain valuable insights into the produce industry and the experiences that shape its leaders. Don’t forget to like, subscribe, and comment with your thoughts or questions! 🔗 Useful Links: Spotify: https://open.spotify.com/show/1j9dfxbFMDhVdrsoCdQCCu Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fresh-cred/id1566145559 Instagram: https://www.instagram.com/thefreshcred/ LinkedIn: https://www.linkedin.com/in/the-fresh-cred-51ab69234/ 🌐 Visit Our Website for more episodes and updates: https://www.thefreshcred.com #VivaFreshExpo #ProduceIndustry #CustomsBrokerage #ColdStorage #FamilyBusiness #IndustryInsights"

Join Craig Slate and Dustin Blank of Farmer's Alliance in this insightful episode of "The Credible Vegetable Report" as they explore the crucial issues and trends impacting the vegetable market in spring 2024. Dive deep into the discussions on weather challenges, labor costs, market dynamics, and evolving consumer habits that are reshaping the agricultural industry. 🌟 Why Watch? Gain expert insights into the pressing issues affecting the vegetable market, from severe weather impacts to labor cost challenges. This episode offers valuable information for industry professionals, farmers, marketers, and anyone interested in the future of agriculture and food trends. What’s Covered: 🌪️ Storms & Crop Damage: Severe Weather Impacts: Craig and Dustin discuss the recent storms in Georgia and Texas, detailing how extreme weather conditions, including high winds and heavy rainfall, have affected vegetable crops like squash and peppers. Recovery and Outlook: Learn about the immediate effects of the storms on crop yields and the strategies farmers are employing to recover and protect their future harvests. 💼 Labor Costs in Agriculture: Rising Labor Costs: The conversation delves into the increasing labor costs due to regulatory changes and the reliance on the H-2A visa program for farm labor. Operational Challenges: Dustin shares insights into how labor management has become a critical aspect of farming operations, impacting everything from production to profitability. 📊 Market Trends: Vegetable Market Analysis: An in-depth look at the current state of the markets for cucumbers, bell peppers, squash, and Roma tomatoes. The discussion includes recent price trends, supply chain disruptions, and predictions for market movements in the coming months. Consumer Demand Shifts: Insights into how consumer preferences have shifted towards more fresh produce and the implications for market demand and pricing. 👨‍🌾 Consumer Habits: Long-Term Trends: Exploration of how consumer buying habits have evolved over the past 20 years, with a notable increase in the consumption of fresh vegetables. Market Implications: Discussion on how these changing habits are influencing farming practices, marketing strategies, and overall market dynamics. 🔍 Key Takeaways: Adaptation Strategies: Practical advice for farmers on adapting to weather challenges and managing rising labor costs. Market Insights: Data-driven analysis and forecasts for key vegetable markets. Consumer Trends: Understanding the shifts in consumer behavior and how to leverage these trends for business growth. 👇 Engage With Us: Have you noticed any changes in your vegetable-buying habits? Share your experiences and questions in the comments below! We love hearing from our viewers and fostering meaningful discussions. Useful Links: Farmer's Alliance: https://www.farmers-alliance.com ProduceIQ Graphs: https://www.produceiq.com/index 🔔 Subscribe and Stay Updated: Don’t miss out on our latest episodes! Subscribe and hit the bell icon to stay informed with "The Credible Vegetable Report." #VegetableMarket #AgricultureTrends #MarketDynamics #HealthyEating #2024Trends #FoodIndustry #Farming #Crops #H2A

Join us for an engaging episode of The Fresh Cred Podcast, recorded live at the 2024 Viva Fresh Expo in Houston, Texas! Dive into our conversation with Jaime Buentello, H-E-B's Business Development Manager, as he shares his 26-year journey with H-E-B and offers a behind-the-scenes look at the company’s operations and culture. What's Inside This Episode: Jaime's Journey: Learn about Jaime's path from Del Rio, Texas to his current role at H-E-B, including his early days working in retail and his progression through various roles in the company. Career Insights: Discover valuable career advice and insights into what it takes to succeed in the produce industry, including the importance of face-to-face interactions and building trust. Company Culture: Hear about H-E-B’s approach to employee development and the emphasis on cross-functional experience to build knowledgeable leaders. Personal Stories: Enjoy personal anecdotes from Jaime’s life, including his love for football, music, and family. We extend our gratitude to our partners Born Farms, Art MX, Mucci Farms, Sev-Rend, Santos International, 4Earth Farms, Sunfed, Zubelle Industries, IFCO, and our beverage sponsor, Tehuacán, for their invaluable support in making this event possible. Tune in to gain valuable insights into the produce industry and the experiences that shape its leaders. Don’t forget to like, subscribe, and comment with your thoughts or questions! 🔗 Useful Links: Spotify: https://open.spotify.com/show/1j9dfxbFMDhVdrsoCdQCCu Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fresh-cred/id1566145559 Instagram: https://www.instagram.com/thefreshcred/ LinkedIn: https://www.linkedin.com/in/the-fresh-cred-51ab69234/ 🌐 Visit Our Website for more episodes and updates: https://www.thefreshcred.com #VivaFreshExpo #ProduceIndustry #BusinessDevelopment #HEB #CareerJourney #IndustryInsights

Who is Mike Xu, and what is GrubMarket? Discover the answers this week on The Fresh CrEd. Join us for an exclusive interview with Mike Xu, CEO of GrubMarket, as we delve deep into his journey and the transformative impacts of his company on the food industry. This episode features Pamela Riemenschneider from The Produce Reporter, who will guide the conversation by bringing forth key industry questions to Mike, offering listeners a clearer view of the challenges and innovations shaping the food sector. Join Pamela and Craig Slate, CEO of Sunfed, as they sit down with Mike at GrubMarket's headquarters in San Francisco. Together, they will explore how strategic acquisitions and ground-up technological innovations are not only reshaping the food supply chain but also setting new standards for what we should expect from our food systems. Tune in to gain unique insights into how embracing technology can lead to greater #efficiency and #sustainability. This conversation is more than an interview; it's a window into the future of food distribution. Don’t forget to subscribe and follow The Fresh CrEd to stay ahead of the curve in technology and tradition. For more information and to listen to the episode, visit our website: https://www.thefreshcred.com Listen to the full episode here and learn more about how GrubMarket is harnessing AI and technology to redefine industry standards: https://www.GrubMarket.com Catch Pamela on The Produce Reporter! https://www.youtube.com/@ProducewithPamela/videos #TheFreshCrEd #GrubMarket #Sunfed #FoodTech #AgTech #Innovation #Podcast #TechInnovation #SustainableAgriculture #Leadership #ChangeMakers #Disruptor

In this high-energy episode recorded live at Viva Fresh 2025, we sit down with Austin Moore of H-E-B to talk early grind, retail strategy, and what it takes to grow within a Texas grocery giant. From his days hustling produce at 15 under legendary “notorious peddlers” to leading with intention at one of the nation’s top retailers, Austin brings a fresh, grounded take on the business.

 

We dig into:

• Getting his start with cash-in-hand pirates of West Texas produce

• The evolution from street smarts to corporate leadership

• How H-E-B balances scale with community focus

• The difference between managing vs. developing people

• Why patience and people-first mentality still win

• His unexpected entry into retail—and what’s kept him hooked

 

Plus, some wild stories from the early days, a few laughs, and a sharp look at where the industry’s headed.

 

🎧 Sponsored by:

EXP Group, LLC, Athos, Texas International Produce Association (TIPA), SunFed, IFCO, Monterey Mushrooms, AnaVale Produce Corp, AgroGonzáMex, Agrival by First Produce, and Art Mx.

 

Big thanks to each of these incredible partners for making this Viva Fresh 2025 series possible.

Join us for an engaging episode of The Fresh CrEd Podcast, recorded live at the 2024 Viva Fresh Expo in Houston, Texas! Dive into our conversation with Mark Hoppenjans from Sev-Rend as he discusses how their innovative packaging solutions are propelling the produce industry forward. In his first Viva Fresh appearance, Mark shares his insights on the significance of sustainable practices and the evolving dynamics of industry relationships. What's Inside This Episode: Discover the unique atmosphere and personal connections that define the Viva Fresh Expo. Learn how Sev-Rend is leading the way in sustainable packaging and automation, directly impacting produce handling and customer engagement. Explore the challenges and opportunities in implementing eco-friendly materials in packaging, from biodegradable options to advanced recycling practices. We extend our gratitude to our partners Born Farms, Art MX, Mucci Farms, Sev-Rend, Santos International, 4Earth Farms, Sunfed, Zubelle Industries, IFCO, and our beverage sponsor, Tehuacán, for their invaluable support in making this event possible. Tune in to gain valuable insights into the future of the produce industry and how innovation is driving growth. Don’t forget to like, subscribe, and comment with your thoughts or questions! 🔗 Useful Links: https://www.sev-rend.com Spotify: https://open.spotify.com/show/1j9dfxbFMDhVdrsoCdQCCu Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fresh-cred/id1566145559 Instagram: https://www.instagram.com/thefreshcred/ LinkedIn: https://www.linkedin.com/in/the-fresh-cred-51ab69234/ 🌐 Visit Our Website for more episodes and updates: The Fresh CrEd #VivaFreshExpo #ProduceIndustry #SustainablePackaging #BusinessInsights #InnovationInAgriculture

Join us for an engaging episode of The Fresh CrEd Podcast, recorded live at the 2024 Viva Fresh Expo in Houston, Texas! Hosts Craig Slate and Ed Bertaud unite with special guests Dante Galeazzi and Melinda Goodman for an in-depth discussion on this year's spectacular expo achievements and the vibrant future of the produce industry.

🌟 What's Inside This Episode:

• A vibrant introduction to the 2024 Viva Fresh Expo
• Dante Galeazzi shares hilarious anecdotes and his dual role as an announcer
• Melinda Goodman talks about the overwhelming success and attendee feedback
• Insights into the growing significance and impact of the Texas Mexico corridor in the produce industry

We extend our gratitude to our partners Born Farms, Art MX, Much Farms, Sev-rend, Santos International, 4Earth Farms, Sunfed, Zubelle Industries, IFCO, and our beverage sponsor, Tehuacán, for their invaluable support in making this event possible.

🎧 Tune in to discover how these leaders and our community drive the produce industry forward. Don't forget to like, subscribe, and comment with your thoughts or questions!

🔗 Useful Links:

• Spotify: https://open.spotify.com/show/1j9dfxbFMDhVdrsoCdQCCu
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fresh-cred/id1566145559
• Instagram: https://www.instagram.com/thefreshcred/
• LinkedIn: https://www.linkedin.com/in/the-fresh-cred-51ab69234/

🌐 Visit Our Website for more episodes and updates: https://www.thefreshcred.com

#VivaFreshExpo #ProduceIndustry #AgriculturePodcast #BusinessInsights #InnovationInAgriculture

Join us in this engaging episode of The Fresh CrEd Podcast, recorded live at the Viva Fresh Expo in Houston, Texas! Hosts Craig Slate and Ed Bertaud bring together Patrick Kelly and Shay Myers, two pivotal figures in the produce podcasting scene, for a deep dive into the trends and transformations within the produce industry. 🌟 What's Inside This Episode: - Introduction to Viva Fresh Expo - Patrick Kelly on transitioning from citrus sales to podcasting - Shay Myers discusses the impact of farming innovations on business growth - Insights into the future of the produce industry from our guest speakers Discover how these leaders leverage their unique experiences to drive the industry forward. Don't forget to like, subscribe, and comment with your thoughts or questions! 🍊 Visit Our Website https://www.thefreshcred.com Remember to check out our guests' podcasts for more insightful content: Produce Industry Podcast with Patrick Kelly https://www.theproduceindustrypodcast.com/ Produce Common Sense with Shay Myers https://producecommonsense.buzzsprout.com/ #VivaFreshExpo #ProduceIndustry #AgriculturePodcast #BusinessInsights #InnovationInAgriculture

Dive into the latest episode of our podcast, recorded live from the dynamic Southern Exposure event in Tampa, Florida, 2024, where we explore the future of agribusiness through the lens of industry experts and innovators. This episode features an in-depth conversation with Robert Guenther of Breakthrough 365, who discusses his transition from a leading advocate in Washington, D.C., to spearheading efforts to tackle the agricultural industry's most pressing issues through his new venture. Guenther shares his insights on the challenges and opportunities within agribusiness, including critical policy discussions, labor reforms, and the pivotal role of bipartisan support in advancing the sector. He highlights the importance of navigating the complexities of import/export dynamics, strengthening supply chain resilience, and ensuring governmental support for both veteran farmers and those new to the field. Key highlights of the episode include: The journey from advocating for fresh produce industry policies to founding Breakthrough 365 to achieve impactful results in agribusiness. A deep dive into the evolving landscape of agricultural policy, labor reforms, and the necessity for robust, year-round supply chains. Expert analysis on the future of farming, emphasizing the need for strategic governmental support to cultivate sustainable agricultural practices. This episode offers invaluable perspectives for anyone interested in the intersections of business, policy, and innovation within agribusiness. Whether you're an industry professional, policymaker, or agribusiness enthusiast, join us for a thought-provoking discussion on shaping a sustainable future for the industry that sustains us all. Get in touch with Robert! Linkedin: https://www.linkedin.com/in/rlgmd1987/ Email: Rguenther@btgr365.com Breakthrough 365: https://www.linkedin.com/company/breakthrough365-government-relations-strategies/ USDA Urban Agriculture and Innovative Production (UAIP) Grants: https://www.usda.gov/urban Farm Bill Information: https://www.usda.gov/farmbill Stay tuned for more episodes that bring the forefront of agribusiness straight to your ears, and visit our website for more information on this episode's topics and what's coming next in the series.

In this episode of The Fresh CrEd podcast, recorded live from the bustling floor of SEPC's Southern Exposure, we sit down with Mike Downey, the strategic mind behind Military Produce Group's mission to nourish our nation's service members. Dive into a discussion that traverses from the origins of SEPC's premier event to the vital role fresh produce plays in supporting military families across the globe. What You'll Discover: A Veteran's Vision: Join us as Mike Downey shares his incredible journey from the early days of SEPC to spearheading efforts that ensure our military personnel have access to the freshest, most nutritious produce. Discover the evolution of an event that's grown from a humble gathering to a cornerstone of the produce industry. The Mission Behind Military Produce Group: Unpack the story of a privately held powerhouse that's more than just a supplier — it's a lifeline to the men and women who serve. Learn about the logistical marvels and heartfelt dedication required to feed the forces, from stateside bases to Guantanamo Bay. From Field to Commissary: Mike delves into the unique challenges and triumphs of delivering fresh food to military families, offering insights into how these efforts foster wellness, morale, and a taste of home, no matter where duty calls. A Personal Touch: Beyond the business, Mike gets personal, sharing his own pursuits of health and happiness through hobbies like golf, music, and culinary adventures. It’s a testament to the balance and passion that drive his professional endeavors. Exclusive Insights: Stick around for an exclusive look into Military Produce Group's operations and the impact of their work on the military community. This episode is more than just a conversation; it's an homage to those who serve and the dedicated individuals ensuring their well-being through quality nutrition. Join the Mission: Tune in for an enlightening journey into the heart of military nutrition with Mike Downey. Whether you're in the produce industry, part of a military family, or simply a patriot at heart, this episode promises to enrich your understanding and appreciation for the essential connection between agriculture and the armed forces. #SEPCSouthernExposure #MilitaryProduceGroup #FeedingTheFrontlines #ProduceIndustry #HealthyEating #SupportOurTroops

Join Us for a Special Episode of The Fresh Cut, recorded Live @ SEPC's Southern Exposure in Tampa, Florida. This episode features Yasmani Garcia from Sweet Seasons, a trailblazing produce company from McAllen, Texas, known for their commitment to innovation, quality, and flavor. Yasmani shares a peek into their exciting innovations in the fresh produce industry and what they're showcasing at SEPC's Southern Exposure. In This Episode: Spotlight on Sweet Seasons: Discover the buzz around Sweet Seasons' first exhibition, their spicy super peppers, versatile jackfruit, and exotic cacao beans, showcasing their innovative approach to produce. Acknowledgements: Thanks to Our Partners: A big thank you to our partners, Sunfed & IFCO, for leading in quality produce and packaging, and to Zubelle Industries for their expertise in sustainable packaging and design. A special shoutout to Sweet Seasons for their collaboration and support, making this exploration of fresh produce innovation possible. Mark Your Calendars: Don't miss "The Credible Vegetable Report with Paul Manfre" launching March 29th for insights into the latest fresh produce trends, available on your favorite podcast platforms. Stay Connected: Follow The Fresh Cut on social media for up-to-date episodes and deep dives into the fresh produce world. Your engagement matters to us and enriches our community. Experience the innovation at SEPC Southern Exposure with Sweet Seasons in this enlightening episode of The Fresh Cut. Join us on this flavorful journey! Stay Tuned for a Special Treat: As a thank you for joining us on this flavorful journey, don't switch off just yet! We've saved a special treat for those who've made it this far. At the end of our interview, we'll share an exclusive 1.5-minute highlight clip from the Sweet Seasons booth at SEPC Southern Exposure. Get a glimpse of the innovation, energy, and vibrant produce that made their booth a standout at the event. It's a vivid snapshot of the passion and creativity fueling the fresh produce industry, brought to life by Sweet Seasons. Don't miss it!

Join us on The Fresh Cut for a landmark episode direct from SEPC's Southern Exposure in Tampa, Florida. We're thrilled to welcome Paul Manfre, the renowned Red Pepper King, to the Fresh Cred family. Starting March 29th, dive into "The Credible Vegetable Report with Paul Manfre," your weekly dose of expert analysis on fresh produce sales, quality, consumer trends, and much more. In this engaging episode, discover Paul's journey from the vibrant streets of New York to becoming a pivotal figure in the fresh produce industry. With decades of experience, Paul's new show promises to spice up the conversation around fresh produce, focusing on everything from domestic and international sales to innovative strategies for boosting consumption. What's Inside: Paul's Vision: Learn about his commitment to increasing fresh produce consumption and his plans for the new show. Market Insights: Get a sneak peek into Paul's expert analysis on current trends in fresh produce and how he plans to address consumer demand. Engagement & Growth: Understand Paul's approach to engaging with a broader audience and enriching the industry dialogue. Special Thanks to Our Partners: This episode and the launch of "The Credible Vegetable Report" are made possible by the generous support of our sponsors. A heartfelt thank you to: Sunfed: Pioneers in providing fresh, quality produce year-round. IFCO: Innovators in reusable packaging solutions for the fresh food sector. Zubelle Industries: Leading the way in sustainable agriculture technologies. Sweet Seasons: Celebrating the bounty of the earth with their delicious, seasonally harvested fruits. Don't Miss Out: Mark your calendars for the premiere of "The Credible Vegetable Report with Paul Manfre" on March 29th. Available on YouTube, Apple Podcasts, Spotify, and wherever you enjoy your podcasts. Get ready for invaluable insights that promise to transform your understanding of the fresh produce industry. Connect with Paul: LinkedIn: Paul Manfre - https://www.linkedin.com/in/paul-manfre-1214a134/ Website: https://www.redpepperking.com Company: http://topkatz.com Follow Us for More: Stay updated with The Fresh Cut and never miss an episode. Follow us on X, Instagram, Facebook, and LinkedIn for the latest in fresh produce insights and industry trends. Engage with Our Community: We love hearing from you! Share your thoughts, questions, and insights with us in the comments below. Let's cultivate a vibrant community passionate about the fresh produce industry.

Celebrating Fresh Perspectives: A Holiday Collection from The Fresh CrEd Podcast" invites you on an inspiring journey with three industry trailblazers. Discover their unique insights and innovative approaches in the dynamic world of produce.

Laura Himes: Trailblazing in Retail Uncover Laura Himes’ remarkable journey at Walmart, where she revolutionizes retail strategies and empowers future leaders. Her episode offers a fascinating glimpse into the complexities and innovations driving today's produce industry.

Iñigo Canalejo Lasarte: Pioneering Sustainability Join Iñigo Canalejo Lasarte in a compelling exploration of sustainability in the produce industry. From IFCO's breakthrough initiatives to global environmental efforts, his story is a testament to the power of green innovation.

Pamela Riemenschneider: Capturing the Produce Narrative Dive into the colorful world of Pamela Riemenschneider, where her passion for produce journalism brings stories to life. Her journey from photojournalism to produce reporting is a vibrant blend of advocacy, creativity, and industry love.

Celebrate the holidays with The Fresh CrEd Podcast in this special bundle, showcasing stories of resilience, innovation, and global insights in the produce industry.

Greetings, Fresh CrEd listeners! We're back with another compelling episode from the Global Produce and Floral Show in Anaheim, California. We are so ready to dive into an enlightening conversation with our distinguished guest, Michael "Schutty" Schutt, the dynamic Director of Business Development at Bay Area Herb. In this episode, Schutty shares his fascinating journey in the produce industry, starting from a humble beginning at 16 in a local grocery store, climbing the ranks to become an industry influencer. His story is a testament to the power of growth, adaptability, and resilience in an ever-changing industry landscape. Schutty brings to the table a wealth of knowledge on personal branding, embracing discomfort, and the art of driving change, both in personal endeavors and professional pursuits. His insights into the evolving dynamics of the produce industry, particularly in connecting with the younger generation through innovative outreach, are thought-provoking and valuable. We explore Schutty's unique approach to business development at Bay Area Herb, discussing the complexities of retail strategies and supplier relationships. His dedication to promoting health and nutrition, coupled with his engaging storytelling, makes this episode a must-listen for industry veterans and newcomers alike. A special thanks to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association for their support. Their contribution helps us bring these insightful stories from the heart of the produce world to you. Join us in this episode with Michael "Schutty" Schutt for an inspiring blend of industry expertise and personal flair that epitomizes true leadership in the produce sector, all here on Fresh CrEd.

Celebrate the holiday season with The Fresh CrEd Podcast as we present "Global Insights and Industry Pioneers: Trailblazing Voices," a special bundle that showcases the inspiring stories and innovative minds in the produce industry.

• Jordan Okumura: Delve into a captivating discussion about the intersection of lifestyle, nutrition, and parenthood. Jordan shares how to balance health-conscious choices with life’s little pleasures, providing insights on achieving a runner's high and rethinking common foods. This episode is a treasure trove of wisdom for parents and wellness enthusiasts alike.
• Tomas Gonzalez: Journey with Tomas through his incredible life story, from his early experiences in Cuba to his influential role at Walmart. Discover how his love for agriculture and childhood memories shape his current work in organic produce and sustainability. Tomas's episode is an inspirational tale of passion, growth, and impact in the agricultural world.
• Kim Chackal: Follow Kim's unexpected venture into the banana industry, where her marketing expertise is revolutionizing our perception of this beloved fruit. Explore Equifruit's dedication to Fair Trade, sustainable farming, and learn about their unique shark branding. Kim's mission to ensure fair compensation for banana farmers is both enlightening and impactful.

Happy Holidays from all of us at The Fresh CrEd Podcast! Join us in this bundle for a journey that celebrates innovation, resilience, and global insights in the produce industry.

In this high-energy episode recorded live at Viva Fresh 2025, we sit down with Anthony Serafino, President of EXP Group LLC, to talk leadership, tropicals, and the state of the industry. From navigating volatile tariffs to building a people-first culture, Anthony brings bold insights and sharp perspective.

 

We dig into:

• His journey from family business to president at 30

• EXP Group’s expansion from New Jersey to Texas

• Why tariffs are hitting harder than COVID-era disruptions

• The rising mainstream appeal of tropicals like yuca and papaya

• How leadership and communication are critical under pressure

• What Tokyo taught him about respect, toilets, and perspective

Plus, a few laughs, a love for running, and a pledge to hit the pickleball court next year.

 

🎧 Sponsored by:

EXP Group, LLC, Athos, Texas International Produce Association (TIPA), SunFed, IFCO, Monterey Mushrooms, AnaVale Produce Corp, AgroGonzáMex, Agrival by First Produce, and Art Mx.

 

Big thanks to each of these incredible partners for making this Viva Fresh 2025 series possible.

In this captivating episode of Fresh CrEd, streamed live from the bustling Global Produce and Floral Show in Anaheim, California, we dive into a narrative that spans continents and redefines innovation. Our guest, Raul Fernandez of Thx! Dreams, brings a story that intertwines global experiences with groundbreaking agricultural advancements. Raul's journey is nothing short of remarkable. Born in Costa Rica, raised in Argentina, and having lived across diverse cultures, his global perspective is a mosaic of unique insights. This episode traverses his intriguing path, from his early beginnings in various countries to spearheading pivotal changes in the produce industry. Raul recounts his pivotal role at Chiquita, where his creativity and problem-solving skills led to notable industry advancements. But it's his current venture with Thx! Dreams that truly captures the essence of his mission – a commitment to revolutionizing how we view and support farmworkers globally. This conversation isn't just about agricultural innovation; it's a deeper exploration of social responsibility and sustainability. Raul eloquently discusses the importance of connecting consumers with the real stories behind their food, transforming the agricultural narrative into one of community, support, and empathy. Join hosts Craig Slate and Ed Bertaud as they navigate this inspiring journey, uncovering the layers of passion and drive that fuel Raul's vision. His dedication to empowering communities and reshaping the agricultural industry will leave you both enlightened and inspired. As we wrap up this engaging episode, we extend our heartfelt gratitude to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Your support is invaluable in helping us bring these insightful and entertaining stories from the world of produce. Stay tuned for more episodes from the show, where the fascinating stories of leaders and innovators in the produce world continue to unfold.

Welcome back to The Fresh CrEd, coming to you from the vibrant Global Produce and Floral Show in Anaheim, California. In this special 'Part Deux' episode, we’re thrilled to feature Pamela Riemenschneider, a renowned figure in the produce media world, joining us straight from Austin, Texas.

Pamela takes us on a delightful journey from her beginnings as a photojournalism graduate to becoming a prominent voice in the produce industry. Her tales are sprinkled with humor and insight, including quirky anecdotes and a memorable tale from a golf tournament.

As someone known for her vivid personality and unique approach to branding in produce, Pamela discusses how embracing her extroverted side has been instrumental in shaping her professional persona. Recorded against the backdrop of the bustling Global Produce and Floral Show, this episode perfectly captures the dynamic and spirited essence of the produce industry. Pamela's vibrant energy and deep expertise, coupled with the lively atmosphere of the event in Anaheim, create a truly memorable listening experience.

As we wrap up this episode, we extend our heartfelt gratitude to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Your support is invaluable in helping us bring these insightful and entertaining stories from the world of produce.

Join Craig Slate and Ed Bertaud in this engaging episode of The Fresh CrEd Podcast, live from the International Fresh Produce Association's Global Produce and Floral Show. Our distinguished guest, David Figliola, Business Unit Director at HEB, shares his extensive experience and insights into the produce industry.

David Figliola takes us through his remarkable journey, beginning with his early days in the dynamic environment of wholesale trading at CH Robinson. He recounts the evolution of his career, leading up to his influential role at HEB, where he now oversees key strategic initiatives for a range of produce categories.

David provides a deeper look into the human aspects of the industry, highlighting the significant impact of strong leadership and mentorship throughout his career. He discusses the art of developing one's leadership style and the importance of fostering future talent within the industry.

As we wrap up this enriching episode, we express our heartfelt thanks to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Their support significantly enhances our podcast and the wider produce community.

Don't forget to subscribe to The Fresh CrEd Podcast for more fascinating discussions and industry insights. Stay tuned for upcoming episodes where we continue exploring the vibrant world of produce and floral!

In this captivating episode of The Fresh CrEd, hosts Craig Slate and Ed Bertaud welcome Iñigo Canalejo Lasarte, Vice President of ESG and Strategic Marketing at IFCO, all the way from Madrid. Dive into a fascinating conversation that spans from Spain to sustainability, as Iñigo shares his journey from the automotive industry to the forefront of environmental and social governance in the produce sector.

Iñigo, with his rich background from Madrid and the automotive industry, discusses his transition to spearheading sustainable practices in the produce world. The episode offers insights into ESG, revealing how it extends beyond traditional environmental efforts to include broader social and ethical responsibilities within business operations. Explore the intricate balance between business efficiency and environmental sustainability, as Iñigo delves into the evolving landscape of corporate responsibility and the vital role of ESG in today's world.

From his personal anecdotes about running with the bulls in Pamplona to his family's winemaking traditions, Iñigo's stories are as diverse as they are enlightening. The conversation also ventures into the world of wine, uncovering the familial connection to the vineyards of Spain.

As we close this enriching episode, we extend our heartfelt thanks to our partners, Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association, for their unwavering support. Their collaboration makes episodes like this possible, enabling us to bring you closer to the fascinating world of fresh produce.

In this captivating episode of The Fresh CrEd Podcast, we're joined by Laura Himes, whose global journey in the produce industry takes center stage. From her early days in Lawrence, Kansas, to her anthropology studies in California and abroad, Laura's passion for cultural exploration sets the tone for her remarkable career.

Laura recounts her adventures, from archaeological digs in Greece to immersive language learning in Costa Rica, each experience shaping her path. She delves into her challenging yet rewarding tenure with Chiquita across multiple continents, and her strategic move to Walmart, where she now contributes to global produce roles.

Throughout the episode, Laura offers unique insights into the nuances of working in different sectors of the produce industry, from supplier to retailer. Her story is a testament to the diverse opportunities and challenges in this dynamic field.

Join us on The Fresh CrEd Podcast as Laura Himes shares her inspiring journey and invaluable lessons from a life in global produce.

Special thanks to our partners - Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association - for their support in bringing these stories to light.

Dive into a compelling conversation with Mike Laws, founder of Laws Logistics, on The Fresh CrEd Podcast. Recorded amidst the lively atmosphere of the Global Produce and Floral Show in Anaheim, this episode provides unique insights into the world of produce logistics.

Mike shares his journey from his early days in South Texas to establishing Laws Logistics, highlighting the role of strategic planning in navigating the fluctuating landscape of logistics. He discusses the importance of forecasting and long-term planning in the industry, reflecting on how these approaches are crucial in times of disruption.

Aside from business talk, Mike offers a glimpse into his personal health journey, emphasizing the power of diet and exercise in managing well-being. The episode wraps up with plans for a future remote show in Naples, Florida, promising more insightful discussions and a hint of leisure with golf.

Special thanks to our partners Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association for their support. Their contributions greatly enrich our podcast and the broader conversations in the produce industry.

Tune in to this episode of The Fresh CrEd Podcast for a blend of professional insights and personal stories in the dynamic world of produce logistics with Mike Laws.y

In this episode of The Fresh CrEd Podcast, we sit down with Cathy Burns, the visionary CEO of the International Fresh Produce Association, at the heart of the Global Produce and Floral Show in Anaheim. Cathy gives us an insider's view of orchestrating one of the produce industry's most pivotal gatherings, blending insights with anecdotes from the event floor.

Cathy's conversation takes us through the vibrant corridors of the show, weaving stories of innovation, technology, and the spirited people behind them. She dives into the essence of what makes these events more than just exhibitions – they are incubators for ideas and partnerships shaping the future of our plates.

Beyond the bustling show, Cathy discusses the power of advocacy in the produce world. It's not just about having a seat at the table; it's about creating new ones. She talks passionately about grassroots movements and strategic policy engagement, crucial elements in steering the course of the industry towards a healthier, more sustainable future.

As we close this enriching episode, we extend our gratitude to those who support and drive our journey: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Their commitment not only fuels our podcast but also nurtures the growth and reach of the produce community.

Join us for this engaging episode with Cathy Burns on The Fresh CrEd Podcast, and be part of a conversation that's more than just talk – it's about transforming how we think about and consume produce. Remember to like, subscribe, and share if you're ready to dig deeper into the world of fresh produce.

#CathyBurns #IFPA #ProduceIndustry #InnovationInAgriculture #TheFreshCrEd

Join us on The Fresh CrEd Podcast for a compelling episode recorded live at the International Fresh Produce Association's FoodService Conference. Our esteemed guest, Nelia Alamo, the VP of Marketing at Markon Cooperative, brings her seasoned insights from a career spanning over 25 years in the produce industry. Growing up amidst the rich agricultural lands of California, Nelia shares her deep-rooted connection to the field and the evolution she’s witnessed firsthand. Amid the energetic buzz of the IFPA FoodService Conference, Nelia sheds light on the growing trend of value-added produce in the culinary world. Discover how innovative produce solutions are tackling labor shortages in restaurants and changing the way chefs design their menus. Nelia discusses the significant shift towards plant-centric dishes, a change driven by health-conscious, younger consumers demanding sustainable and wholesome food options. Through her role at Markon Cooperative, Nelia plays a pivotal part in developing programs that not only supply foodservice operators with quality produce but also engage the next generation. She highlights the importance of outreach to university students, introducing them to the diverse and rewarding career paths within the produce industry. As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click.  Tune into The Fresh CrEd Podcast for this enlightening conversation with Nelia Alamo, and gain a fresh perspective on the produce-led transformation happening in foodservice. Remember to like, subscribe, and share if you're inspired by the innovative strides being made in the world of fresh produce! 🍽️🌱 #FreshProduceTrends #IFPAConference #NeliaAlamo #TheFreshCrEd

Join us as Tamara Muruetagoiena, an esteemed expert in environmental sustainability, sheds light on the pressing issues surrounding recycling and its effectiveness, particularly in the context of plastic waste where only about 8% gets recycled in the US. Delve into the complexities of the recycling industry, impacted by oil market fluctuations, and the technological challenges of transforming plastic into reusable materials.

Tamara also discusses the global response to climate change, highlighting the agriculture industry's unique position as a potential climate change mitigator through soil carbon sequestration. She underlines the importance of collective action in the produce sector and beyond, aiming to make a significant impact on our planet's health. As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click. 

This enlightening session is a must-watch for anyone concerned with environmental issues and seeking to understand the realities behind recycling programs and global sustainability efforts.

For further insights and inspiration on sustainability, subscribe to our channel, hit the notification bell, and join the conversation in the comments.

#RecyclingTruths #ClimateGoals #TamaraMuruetagoiena #EnvironmentalSustainability #ProduceIndustry #SoilHealth #CarbonSequestration #GlobalInitiatives #PlasticWaste #SustainableFarming

Dive into another enriching episode of The Fresh CrEd Podcast with your hosts, Craig Slate and Ed Bertaud. This time, we're excited to bring you a captivating discussion with Todd Gosule, the mastermind behind B&W Quality Growers. As a company with an astonishing history dating back to 1870, B&W Quality Growers stands as a beacon of innovation and sustainability in the world of greens.

Join us as Todd delves into the storied history of B&W, highlighting their pioneering ventures from growing watercress to embracing other nutrient-packed greens like arugula and spinach. With operations spanning across 8 states, Todd gives us an inside look into how B&W ensures a year-round supply of their top-tier products.

As we chew on the intriguing fact that watercress is the most nutrient-dense green out there, Todd enlightens us with its myriad of health benefits. Memories are shared as Craig and Ed recall their early encounters with Todd in their produce careers, painting a vivid picture of the journey they've all shared. Throughout the episode, while our hosts attempt to bring in their signature quirky twists, Todd keeps us rooted with rich insights about B&W's customer-focused strategies and why chefs can't get enough of their products.

Tap into this delightful blend of history, humor, and horticulture! If you've ever been curious about the intricacies of the produce industry or just love a good story about family, dedication, and greens – this episode is a must-listen. As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click. 

Do you have a favorite B&W product? Share with us in the comments! And if this conversation spiced up your playlist, hit that like button and subscribe for more fresh content. #WatercressWonder #FreshCrEdPodcast

This week on The Fresh CrEd, we’re joined by Joe Watson, Vice President of Retail, Foodservice, and Wholesale Membership at IFPA, to dive into what makes the IFPA Retail Conference such a must-attend event for the produce industry.

Joe shares what sets the Retail Conference apart — from its intimate size and tailored programming to the connections forged on the golf course and at evening receptions. We explore how events like this strengthen our industry’s sense of community and why shaking hands and sharing stories face-to-face still matters more than ever.

Tune in to hear Joe’s insights, a few behind-the-scenes highlights, and a glimpse of what’s ahead as we head to Dallas for this year’s conference!

 

🎙 Topics include:

• Why intimacy and focused programming create bigger impact

• The magic of golf, networking, and evening events

• What attendees can expect at the 2025 IFPA Retail Conference

• The evolving role of community and connection in the produce industry

 Enjoy the episode and get ready to join us at the Retail Conference!

Join your favorite hosts, Craig Slate and Ed Bertaud, on this zest-filled episode of The Fresh CrEd Podcast as we peel back the layers of the citrus industry with our special guest, John, a seasoned expert in the fruit realm. Ever wondered about the differences between your favorite lemons? Or how global trade dynamics affect your local grocery store’s citrus section? John has got all the juicy details. From navigating the vast marketplaces of fruit sales to identifying the subtle nuances of various lemon varieties, John's insights are as refreshing as a cold lemonade on a summer day. And who knew there was so much to say about talkies and citrus tastings? Our discussions also drift towards the exciting prospects of a road trip deep into citrus country. What might we find there? As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, Limoneira, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click.  If this episode left a zesty impression on you, do us a favor and hit that like button, share your favorite citrus story in the comments, and don't forget to subscribe! With your continued support, we promise to squeeze every drop of info from our next topics. 🍋 #CitrusTalk #FreshCrEdPodcast"

Join hosts Craig Slate and Ed Bertaud as they welcome Chef Travis Johnson, the esteemed Executive Chef at the University of Notre Dame, to the latest episode of The Fresh CrEd Podcast. Dive deep into the culinary world as Travis retraces his roots, beginning in Iowa and subsequently illuminating his experiences in New Orleans at Tulane University and Tallahassee at Florida State.

It's no small feat managing the food operations for massive game day events at Notre Dame with an astounding 80,000 attendees. Travis sheds light on the meticulous planning, production, and passion that go into keeping fans fed and happy during the thrilling Saturdays in the fall. But it's not all about the numbers for Travis; he emphasizes the importance of quality, sourcing fresh ingredients from local farms. Learn how Travis's partnerships with these farms not only supply his kitchens but also serve as educational platforms for students to learn about nutrition.

Lastly, get an insider's view on Travis's debut at the IFPA Foodservice Conference. Discover the immense value he found in networking, staying updated with the latest in food products and tech, and forging potential partnerships. And, of course, feel the excitement in the air as Travis anticipates the upcoming Notre Dame football season, especially the thrilling opener in Dublin, Ireland. As we wrap up our time at the IFPA Foodservice Conference, we can't help but feel grateful. A big shoutout to Gill's Onions, B&W, Fulltilt Marketing, SunFed, IFCO, and the International Fresh Produce Association for being such fantastic partners. And hey, Chakravision Media, thanks for capturing all the great moments. It's teamwork like this that makes everything click.   If you enjoyed these interviews and insights, please give us a like, drop a comment, or hit that subscribe button. Every bit of your support keeps us going and pushes us to bring you even better content. 

Embark on a journey with us in this riveting episode of Fresh CrEd, recorded live from OPS in Monterey, California, as we delve into the rich tapestry of Matt Mandel's experiences. From light-hearted youthful pranks in agricultural warehouses to a brief dabble in computer programming and a heartfelt return to the family’s agricultural roots, Matt shares an enlightening narrative that beautifully bridges his diverse experiences and lessons learned, all wrapped up in genuine tales and subtle wisdom from the fields and farm life. His stories not only highlight the allure hidden in the agricultural world but also provide a glimpse into the life choices and twists that shaped his career, making it a truly invigorating conversation you don't want to miss. Special Thanks: We're immensely grateful for the unwavering support from our partners: Gill's Onions, B&W, Organic Produce Network, Sunfed, IFCO, Limoneira, ChakraVision Media, and Fulltilt Marketing. These conversations were brought to life during the Organic Produce Summit. Stay connected for more insights, stories, and industry updates. If you haven't yet, click 'Subscribe' and be part of our growing community!

Join us as we delve into an enlightening conversation with Joseph Bunting, the Director of Produce at United Supermarkets. Not only has Joseph spearheaded various innovations at United Supermarkets, taking it from 39 to an impressive 97 stores, but he also co-runs a cattle ranch in West Texas, a legacy that he upholds alongside his brothers. In this episode, Joseph shares his unique perspective on the organic produce trends, the innovation behind organic banana sales, and the challenges and joys of balancing life between a bustling retail environment and the tranquil fields of his cattle ranch. This episode provides an intimate look into the career and passions of a man who truly embodies the spirit of Texas. Special Thanks:  We're immensely grateful for the unwavering support from our partners: Gill's Onions, B&W, Organic Produce Network, Sunfed, IFCO, Limoneira, ChakraVision Media, and Fulltilt Marketing. These conversations were brought to life during the Organic Produce Summit. Stay connected for more insights, stories, and industry updates. If you haven't yet, click 'Subscribe' and be part of our growing community!