Explorez tous les épisodes du podcast The Freelance Fix
| Titre | Date | Durée | |
|---|---|---|---|
| 129 | 7 questions your website should answer to convert clients | 28 Sep 2026 | 00:17:44 | |
Is your website actually doing its job to convert clients? Or is it just ‘nice enough’ but secretly dropping the ball once you’ve sent people there from Instagram 👀. Your dream clients have a tonne of questions in their head when they land on your website, and if you're not answering them, they're clicking away and booking someone who does. In this episode I'm diving into the 7 questions your website copy needs to be answering, so that your site is working FOR you (not dropping the ball). Links: — The In Demand Identity Kit (nail your personal brand foundations in less than 2 hours): https://www.byrosanna.co.uk/in-demand-identity-kit — My website design services: https://www.byrosanna.co.uk/squarespace-website-design — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 128 | From service-provider to ‘personal brand / founder’ | 21 Sep 2026 | 00:16:52 | |
if you're a service-based business owner and your whole online presence revolves around your portfolio and testimonials, your potential clients are going to compare you to everyone else who just shares their work. But when you build a personal brand? You become incomparable. People follow you for you, your approach and your opinions. They build real trust in you as a person, so by the time they get in touch, they've basically already decided they want to work with you. In this episode I'm getting into why that shift from service provider to personal brand is more important than ever. Links: — The In Demand Identity Kit (nail your personal brand foundations in less than 2 hours): https://www.byrosanna.co.uk/in-demand-identity-kit — Yesteryear by Caro Claire Burke: https://www.goodreads.com/en/book/show/238226942-yesteryear — Grace Beverley (example of a strong personal brand): https://www.instagram.com/gracebeverley/ — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 127 | My thoughts on AI as a website designer | 14 Sep 2026 | 00:27:50 | |
Lately if you have a scroll through social media comment sections, it feels like you have to be either pro-AI or anti-AI, with no room for a real conversation in the middle. So in this (slightly rambly) episode, I want to open up that conversation and zoom out a little! I'm sharing how I'm approaching AI as a website designer, a business owner who loves tech, and someone who also loves the environment, and I'm diving into a few angles I think are missing from a lot of the discourse. Plus you’ll learn how I'm using AI intentionally in my own business in 2026. Links: — The Scout Mindset by Julia Galef: https://www.goodreads.com/en/book/show/42041926-the-scout-mindset — Lauren Devane’s Artificial Insanity Substack article on how we’re entering the ‘AI Speakeasy Era’: https://youraiauntie.substack.com/p/human-made-in-the-streets-chatgpt — Ceel’s Lockley’s podcast episode on ‘Why AI is making us better at Offer Strategy’ https://youraiauntie.substack.com/p/human-made-in-the-streets-chatgpt — Tayla Burrell’s Substack article including the AI Resonance Pyramid, and mention of Steve Jobs’ 10/80/10 principle: https://taylaburrell.substack.com/p/how-to-use-ai-without-giving-your — The In Demand Identity Kit (build your personal brand): https://www.byrosanna.co.uk/in-demand-identity-kit — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 126 | Motherhood changed my business brain chemistry | 07 Sep 2026 | 00:16:41 | |
I can't quite believe I'm saying this, but my baby turned 1 this week 🥹 12 of being a self-employed new mum (running on a genuinely alarmingly low amount of sleep) has taught me more than I expected, so this is a reflective one. I'm sharing the 3 biggest ways having a baby has changed how I run my business and how I think: why less time has made me ruthlessly simplify (fewer tools, fewer subscriptions, less faffing), how I realised I'm a chronic over-optimiser and why letting go of that has made me calmer, and the way it's completely changed how I feel about aspirational vs relatable content, both the stuff I consume and the stuff I create 🤍 Links: — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 125 | Fix this BEFORE spending hours creating content | 31 Aug 2026 | 00:13:19 | |
You’re pouring hours into content (more Reels, more carousels, "maybe I need to start a YouTube channel" etc) and have convinced yourself that's what'll finally get you more clients - while barely touching the one thing that actually converts all that traffic: your website. What would actually happen if you went viral tomorrow? Would your website be ready to turn those people into paying clients, or would they land, get confused, and leave? 👀 Before you make another piece of content, follow the checklist in this episode to make sure your website is ready to do the work for you! Links: — The Sell With Your Site Kit (a template + prompts for every page of your website): https://www.byrosanna.co.uk/sell-with-your-site-kit — My Flodesk setup guide + tutorial (get started with email marketing): https://www.byrosanna.co.uk/flodesk — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 124 | How to deal with difficult clients (my WASABI model) | 24 Aug 2026 | 00:12:44 | |
Ever got midway through a project with a client who's got you screaming silently into a pillow? Or lying awake at night because your brain won't stop worrying about a certain project? Or picked up alarm bells from a potential client you can't quite put your finger on? Honestly we’ve all been there. BUT before you rant about them on Threads (please don't do this 😅) or go and kick a doorframe, I want to give you a mindset model to move forward positively instead 🍣 Links: — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 123 | How can you scale a service-based business model? | 17 Aug 2026 | 00:18:33 | |
What happens when you’ve hit capacity for your 1:1 done-for-you services? You can’t physically take on any more clients and you’ve already upped your prices. What happens next if you want to grow your revenue? I'm walking through the 3 typical business models that service businesses use to grow past that ceiling, including a sneaky 4th one no one really talks about… Links: — The In Demand Identity Kit (uncover your personal brand + trust-building stories): https://www.byrosanna.co.uk/in-demand-identity-kit — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 122 | Substack, blogging, and SEO in the era of AI | 10 Aug 2026 | 00:18:33 | |
It feels like Substack is everywhere right now, and honestly it's giving 2015 blogging renaissance vibes! But should you start one INSTEAD of a blog or an email list? In this episode I'm getting into where Substack genuinely fits vs where it really doesn't, the big difference between renting your audience and owning it, and the question I get asked constantly right now: is blogging for SEO even worth it anymore when everyone's asking ChatGPT and Claude instead of Googling? (Plus why AI traffic might actually be better for you.) Links: — The In Demand Identity Kit (uncover your personal brand + trust-building stories): https://www.byrosanna.co.uk/in-demand-identity-kit — The Sell With Your Site Kit (plan, write & optimise your website to convert): https://www.byrosanna.co.uk/sell-with-your-site-kit — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 121 | What planning a wedding taught me about service business websites | 02 Aug 2026 | 00:19:00 | |
As a website designer, I’m usually the one building the websites, not hiring people from them 😅 But planning our wedding flipped me into full customer mode, trawling through supplier websites and getting weirdly worked up about the same things I bang on about to my clients all day long. So this episode got a little bit ranty (with love, I promise) as I walk through the things that drove me up the wall as a customer, and the stuff every service business website really needs if you want people to trust you, contact you, and book you. (Plus, the story of how one of our dogs made our wedding ceremony very memorable…) Links: — The Sell With Your Site Kit (plan, write & optimise your website to convert): https://www.byrosanna.co.uk/sell-with-your-site-kit — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 120 | 3 years on! How has online marketing changed in 2026? | 28 Jul 2026 | 00:12:15 | |
After three years away (a wedding, a honeymoon, a baby, and a whole lot of nappies later 🫠) The Freelance Fix is officially back. And oh boy, has the online business world changed while I've been gone. In this comeback episode I'm catching you up on where I've been, then getting into the two big shifts I'm seeing in how we market our businesses online: how AI has completely changed the value of content (and why personal brands are the one thing it can't replace), plus the comeback of long-form content and why 2016 energy is back. If you're a solo business owner craving a calmer, more human way to show up online (minus the hustle culture and marketing-bro nonsense), this one's for you 🌴 Links: — In Demand Identity Kit (build your personal brand): https://www.byrosanna.co.uk/in-demand-identity-kit — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/ | |||
| 119 | Behind the scenes of The Organised Business Blueprint course | 14 Nov 2023 | 00:09:56 | |
It’s launch day for The Organised Business Blueprint course! Here’s everything you need to know about what’s inside the course, what you’ll learn, who it’s for, PLUS some awesome bonuses included too. So if you’re wondering whether this is the right course for you - this episode will give you a sneak peek. LINKS MENTIONED: The Organised Business Blueprint course (join today!): https://www.byrosanna.co.uk/organised-business-blueprint The Streamlined Content System course + course bundle: | |||
| 118 | How to prioritise freedom in your business | 31 Oct 2023 | 00:14:29 | |
It’s easy for solo business owners to find themselves in ‘hustle mode’, trying to get more work & clients, only to find themselves overworked and on the edge of burnout. In this episode I wanted to share my story with this, and how I ended up regaining my motivation back in 2018, and designing a freedom-based business from there. LINKS MENTIONED: The Organised Business Blueprint course (learn more + waitlist sign up): https://www.byrosanna.co.uk/organised-business-blueprint | |||
| 117 | All the ways I'm using ChatGPT in business and life in 2023 | 12 Oct 2023 | 00:15:16 | |
Have you been using ChatGPT much in your business yet? I am LOVING using AI technology as a helpful tool for lots of things in my business, so I thought I’d share what this looks like, PLUS some fun and unique ways I’ve been using it in every day life too. LINKS MENTIONED: How to use ChatGPT in your content marketing (+ an introduction to ChatGPT): https://www.byrosanna.co.uk/blog/chatgpt-content-marketing The Streamlined Content System course + course bundle (includes whole modules on AI and a ChatGPT prompt bank!): https://www.byrosanna.co.uk/streamlined-content-system ‘Design Your Simple Content Funnel’ FREE masterclass: | |||
| 116 | How to create content that doesn't make you cringe | 28 Sep 2023 | 00:20:31 | |
It’s normal to experience ‘Content Cringe’, either from your own content marketing, or someone else’s. But does it actually matter? What does your cringing feeling actually mean? And what can we do to make sure our content doesn’t cringe us out? This is what I’m sharing in today’s episode. LINKS MENTIONED: ‘Cringe Mountain’ content on TikTok: https://www.tiktok.com/@erica_mallett/video/7214804177522871570 The ‘Cringe Mountain’ email newsletter: https://cringemountain.beehiiv.com/subscribe Getting clear on your ideal customers and target audience: https://www.byrosanna.co.uk/blog/target-customer-cv Watch my FREE ‘Design Your Simple Content Funnel’ masterclass: https://www.byrosanna.co.uk/content-masterclass The Power of Storytelling in Content Marketing: https://www.byrosanna.co.uk/blog/storytelling-content-marketing Learn how to plan & create intentional content in less time with The Streamlined Content System course and course bundle: https://www.byrosanna.co.uk/streamlined-content-system View all my online marketing courses: https://www.byrosanna.co.uk/marketing-courses | |||
| 115 | Running an online business with separate tools vs all-in-one platforms | 14 Sep 2023 | 00:14:39 | |
If you run a business with an online presence, you’ve probably noticed just how many software and app subscriptions you need just to be online - such as website hosting, email marketing, course hosting platforms and more. But is it best to opt for different separate tools, or go for an ‘all in one’ style platform that does ALL things in one place? I’m discussing in the week’s episode! LINKS MENTIONED: Why I love & use Flodesk: https://www.byrosanna.co.uk/flodesk Save 50% off your first year of Flodesk with my sign up link*: https://flodesk.com/c/00G2QH Squarespace website hosting platform*: http://squarespace.syuh.net/rj713 Squarespace Email Campaigns tool*: http://squarespace.syuh.net/rj713 ‘Design Your Simple Content Funnel’ FREE masterclass: Teachable course hosting platform*: http://teachable.sjv.io/a1L67q *indicates an affiliate link | |||
| 114 | How to stay consistent with your content marketing | 29 Aug 2023 | 00:14:41 | |
Showing up consistently on your content marketing platforms is something that most of us find challenging. It takes TIME, and as business owners with clients to attend to and products to create, it can become draining if we don’t have the right systems in place. In this episode I’m sharing the 3 things that inconsistency in content marketing comes down to, and what’s needed to fix this. LINKS MENTIONED: Lemon Cake game for Nintendo Switch*! (random thing I’ve been loving this week): The Compound Effect book by Darren Hardy* ‘Design Your Simple Content Funnel’ FREE masterclass: The Streamlined Content System course + course bundle: https://www.byrosanna.co.uk/marketing-courses *indicates an affiliate link | |||
| 113 | DESIGNING your business like you would design a website | 15 Aug 2023 | 00:14:51 | |
Freedom-based lifestyle businesses don’t happen by accident, they happen by DESIGN. In this episodes I’m breaking down how we can use website design principles to help us to DESIGN our online businesses in a way that prioritises freedom. PLUS revealing the new word/term I’m using to describe what I do… LINKS MENTIONED: Vix Meldrew’s Mastermind group: Olivia Bossert (fashion photographer): https://www.oliviabossert.com/ Chloe Slade (Money Mindset coach) from Vibe & Flow: https://www.instagram.com/vibe_and_flow/?hl=en-gb Romain Escoffier (private dining): https://www.instagram.com/romainescoffier.privatedining/?hl=en-gb My Squarespace website design services: Board of Innovation Business Design definition: https://www.boardofinnovation.com/what-is-business-design/ Diary of a Business Designer podcast definition: https://diaryofabusinessdesigner.com/episodes/what-is-a-business-designer/ The Streamlined Content System course + course bundle: https://www.byrosanna.co.uk/marketing-courses The Organised Business Blueprint program waitlist: https://www.byrosanna.co.uk/organised-business-blueprint Business Design Sessions: https://www.byrosanna.co.uk/business-design | |||
| 112 | 6 ways your website is losing you clients | 25 Jul 2023 | 00:18:57 | |
Over the last few months while planning our wedding, I’ve been on a LOT of wedding supplier websites, and it’s surprised me how many simple mistakes I’m seeing which has put me off as a customer! So I wanted to share some easy quick fixes and things to check to make sure you’re not losing clients from your website too. LINKS MENTIONED: My Squarespace website design services: Should you put your prices on your website? (blog post): Free website image compressor (make your images load faster!): Free broken link checker: | |||
| 111 | Here's why you don't need to stress about Threads | 11 Jul 2023 | 00:12:58 | |
Some people find it fun & exciting to play around with a new social media platform, but if you're someone who is feeling stress, FOMO and a sense of obligation to jump on Threads, have a listen to this episode first! We cover: What is Threads? What the vibe is on there right now Why you don’t need to stress about it Suggestions for what to do instead + What I think Threads means for content in general LINKS MENTIONED: ‘Letters from a Lifestyle Biz’ weekly email newsletter: https://www.learn.byrosanna.co.uk/newsletter ‘Elevate with Ease’ Q3 1:1 Business Mentorship (learn more and apply here): https://www.learn.byrosanna.co.uk/mentoring Olivia Bossert Photography: https://www.oliviabossert.com/ Prefer to read? Check this out as a blog post: https://www.byrosanna.co.uk/blog/lifestyle-business | |||
| 110 | Putting freedom first with a 'lifestyle business' | 26 Jun 2023 | 00:23:35 | |
In this episode I’m sharing what having a ‘lifestyle’ or ‘freedom based business’ means and what it can look like (and how different it can be for different people and different industries!), along with how to start prioritising this with your own business. We cover: What is a lifestyle business Myths & assumptions about lifestyle businesses Benefits of a lifestyle business & what it can look like How to prioritise a lifestyle business LINKS MENTIONED: ‘Letters from a Lifestyle Biz’ weekly email newsletter: https://www.learn.byrosanna.co.uk/newsletter ‘Elevate with Ease’ Q3 1:1 Business Mentorship (learn more and apply here): https://www.learn.byrosanna.co.uk/mentoring Olivia Bossert Photography: https://www.oliviabossert.com/ Prefer to read? Check this out as a blog post: https://www.byrosanna.co.uk/blog/lifestyle-business | |||
| 109 | How affiliate marketing can add a new income stream to your business (with Alex Okell) | 12 Jun 2023 | 00:29:07 | |
Looking for additional income streams to add to your business? Affiliate marketing can be a fantastic form of 'passive' income, and in today's episode I'm joined by nutritionist & business strategist, Alex Okell, about: How Alex pivoted from 1:1 nutritionist to a business with multiple ‘passive’ income streams (primarily affiliate marketing!) What is affiliate marketing and who can become an affiliate? How to choose the right company to affiliate for and pitfalls to avoid Alex’s current content and blogging strategy to help her generate income through affiliate marketing LINKS MENTIONED: Sign up for Alex’s FREE ‘Aligned Affiliates’ masterclass: https://alex-okell.mykajabi.com/a/2147568319/nFcJSDuz ‘The Anatomy of a High Converting Affiliate Blog Post’ paid masterclass by Alex: https://alex-okell.mykajabi.com/a/2147567757/nFcJSDuz Discover more about Alex and her brands here: https://alexokell.com/ *Please note the links above are affiliate links! Very meta of me… | |||
| 108 | Prepping your website for your content marketing (optimise for more traffic!) | 29 May 2023 | 00:15:38 | |
Optimise your website so that you can make the most of new traffic coming from your social media platforms and content marketing! There's no point putting all of that time & effort into your content if your audience is turned off when they get to your website. So I'm sharing my best tips for getting your website prepped and optimised! LINKS MENTIONED: The Streamlined Content System course/course bundle (join before 1st June to save £60!): http://thestreamlinedcontentsystem.com/ Everything you need to know about what’s inside The Streamlined Content System (podcast episode): https://www.byrosanna.co.uk/podcast/inside-streamlined-content-system | |||
| 107 | Decluttering your content marketing for more ease & focus | 25 May 2023 | 00:09:48 | |
Content creation can feel easy (and fun!), but if your process is a mess, or your strategy hasn’t been revisited in a while, that’s going to make it feel difficult. In this episode I’m sharing my best tips for cutting the fluff and getting more focused with your marketing again! LINKS MENTIONED: The Streamlined Content System course/course bundle (join before 1st June to save £60!): http://thestreamlinedcontentsystem.com/ Last week’s episode talking you through everything you need to know about what’s inside The Streamlined Content System: https://www.byrosanna.co.uk/podcast/inside-streamlined-content-system My YouTube channel: https://www.byrosanna.co.uk/youtube | |||
| 106 | An inside look at The Streamlined Content System | 18 May 2023 | 00:13:34 | |
This week I'm launching my new course - The Streamlined Content System! 🎉 So in today’s episode I wanted to share what's inside, what's included in the bundle, who it's for, and basically everything else you could need to know about it! 👇🏼 JOIN THE WAITLIST 👇🏼 THE OTHER COURSES INSIDE THE BUNDLE 📌The Pinterest Traffic Playbook: ✍🏼 Blogging with Purpose 💌 Email Marketing with Flodesk + Bonus Intentional Instagram mini course | |||
| 105 | Creating Content that Converts Your Audience | 01 May 2023 | 00:10:12 | |
In this episode, I’m share 7 tips for making sure your content marketing is focusing on conversions (actually turning your audience into paying customers). Because yes, we of course want our content to be helpful and inspirational to our audience so that they can connect with our brand more and engage with us, BUT we also need our content marketing to encourage that audience to eventually ‘convert’ (ie. become customers) to make it all worth it! Links & resources Join my email list for this month’s focus on content marketing tips & insights! Learn how to STREAMLINE, AUTOMATE & REPURPOSE your content marketing in my new course - The Streamlined Content System. Join the waitlist here: Submit a question to the podcast! | |||
| 104 | Q1 review & Q2 planning (my quarterly reset routine) | 17 Apr 2023 | 00:19:26 | |
Join me for my Q2 reset routine in my business, as it’s time to do some reflection over the past 3 months of 2023, and set goals & intentions for the next quarter! Links & resources Download my FREE 90 Day Planner workbook: The Expansive AF Minimind with Vix Meldrew My recent course ‘The Pinterest Traffic Playbook’: Submit a question to the podcast! | |||
| 103 | How content & online courses have changed for 2023 (with Vix Meldrew) | 03 Apr 2023 | 00:34:40 | |
I’m chatting with Online Learning Expert + Offer Launch Strategist, Vix Meldrew all about how content marketing and the online course world has changed over the last couple of years. We discuss what’s changed and how as business owners we can stay ahead and stand out. Links & resources Sign up to Vix’s ‘Launch Letters’ email list: Learn more about Vix Meldrew & how to work with her: Check out Vix’s Instagram for valuable insights: My recent course ‘The Pinterest Traffic Playbook’: Submit a question to the podcast! | |||
| 102 | How do you identify yourself as a business owner? | 21 Mar 2023 | 00:12:26 | |
In this episode I’m talking about ‘identity’ and how the language we use can affect our confidence (and our customers' confidence!) when we describe ourselves as business owners. Links & resources Submit a question to the podcast! Message me on Instagram Vix’s Minimind | |||
| 101 | 3 Ways to Get More Traffic to Your Website | 07 Mar 2023 | 00:07:39 | |
I’m sharing the top 3 ways I get 1000s of visitors to my website and seeing my content every month (that doesn’t involve paid ads or posting to Instagram!). Links & resources Submit a question to the podcast! More SEO tips for Squarespace website: https://www.byrosanna.co.uk/blog/seo-squarespace-optimise-website Is blogging worth it (podcast episode): https://www.byrosanna.co.uk/podcast/blogging-worth-it The Pinterest Traffic Playbook (save £20 on my new online course if you join before 14th March!) https://www.learn.byrosanna.co.uk/pinterest-traffic-playbook | |||
| 100 | I just split my business up! (+ 100th episode reflection) | 13 Feb 2023 | 00:20:17 | |
Insights into the new direction of byRosanna, PLUS I’m celebrating my 100th podcast episode! I’ll be sharing my journey with The Freelance Fix and some podcasting lessons along the way. Links & resources Submit a question to the podcast! My new website: https://www.learn.byrosanna.co.uk My new website design focused Instagram page: https://www.instagram.com/byrosanna.design/?hl=en Vix Meldrew (she runs the ‘Expansive AF Minimind’ I’m part of): https://www.vixmeldrew.com ‘How to Make Money from Your Email List (FREE MASTERCLASS)’ | |||
| 99 | Is Chat GPT the future of content creation? (+ how to use it strategically in your business!) | 27 Jan 2023 | 00:13:09 | |
You can use ChatGPT’s AI to generate blog posts, Instagram prompts, website meta descriptions, and tonnes of written content at the click of a button. But how does it work and can it really do all of the content creation work for us effectively? In this episode I'm going to cover: What is ChatGPT? What can ChatGPT do? How to use it Limitations & considerations How to use it WISELY + How ChatGPT will affect the future of content creation! Try it for free here: https://chat.openai.com/ Watch this as a video on YouTube to see me using this in action: https://youtu.be/mjQVQstIpQc Links & resources Submit a question to the podcast! ‘How to Make Money from Your Email List (FREE MASTERCLASS)’ | |||
| 98 | My 2023 content marketing strategy (platforms & goals) | 16 Jan 2023 | 00:15:38 | |
I'm sharing my content strategy for marketing my business across social media (such as TikTok, Instagram and Pinterest), plus YouTube, podcast episodes, blogging. We'll go through each content platform and my goals for each, plus what kind of content I plan to create and how often I'll post. Links & resources Submit a question to the podcast! My YouTube channel: https://www.byrosanna.co.uk/youtube ‘How to Make Money from Your Email List (FREE MASTERCLASS)’ ‘Create Your 30 Content Calendar & Content Ideas’ (FREE MASTERCLASS) | |||
| 97 | Year in review (+ my 2022 financial breakdown!) | 02 Jan 2023 | 00:25:30 | |
In this episode you'll follow me as I go through my highlights & lessons learned in my business for 2022, as well as a breakdown of my goals and what I spent money on in 2022. Links & resources Submit a question to the podcast! Download my FREE Annual Goal Planner workbook: https://www.byrosanna.co.uk/blog/goal-planner-workbook Profit First book: https://amzn.to/3ib9GKf * *indicates an affiliate link | |||
| 96 | Best email subject lines (+ losing Instagram followers?) | 12 Dec 2022 | 00:20:45 | |
Over the last year I've consistently seen open rates of 45-50% on my emails to my list of over 6000 subscribers, which as industry averages go is pretty high! There are lots of factors at play here but I believe my subject lines have helped me out, so I wanted to share some tips and a few of my best performing ones in this episode. I'm also discussing the fact I've been LOSING followers on Instagram recently (and why I'm okay with it!). Links & resources Submit a question to the podcast! Get 50% off your first year of Flodesk (email marketing software) with my link: https://flodesk.com/c/00G2QH Learn more about Flodesk and why I recommend it: https://www.byrosanna.co.uk/flodesk Join my ‘Email Marketing with Flodesk’ online course to learn how to grow and nurture an email list: https://byrosanna.teachable.com/p/flodesk-email-marketing *indicates an affiliate link | |||
| 95 | Money mistakes small businesses & freelancers make | 05 Dec 2022 | 00:13:27 | |
I'm sharing 5 common money mistakes that either I've made myself or I see other small business owners making. I'm definitely NOT a financial advisor, but I hope these tips & 'warnings' can help if you've been avoiding all things 'financial' in your biz. Links & resources Submit a question to the podcast! ‘You’re Not Broke, You’re Pre-Rich’ book*: https://amzn.to/3F2SbTU NEST pension (UK): https://www.nestpensions.org.uk/schemeweb/nest/my-nest-pension/joining-nest/joining-as-self-employed.html Lifetime ISA (LISA - UK): https://www.gov.uk/lifetime-isa How to monetise your email list FREE masterclass: https://www.byrosanna.co.uk/email-list-convert-sign-up Business insurance info: https://www.moneysupermarket.com/business-insurance/ Quickbooks (bookkeeping software): https://quickbooks.intuit.com/uk/ ‘Profit First’ book*: https://amzn.to/3FsajI9 *indicates an affiliate link | |||
| 94 | Free vs. Paid Content (how much should I give away for free?) | 24 Oct 2022 | 00:25:11 | |
When creating free content such as blog posts, YouTube videos, podcast episodes or social content, it can be hard to work out whether you're giving away 'too much', or too little. In this episode I'm sharing some considerations and tips to help with deciding what should go where! Links & resources Submit a question to the podcast! Read the blog post & see the funnel diagram: Watch my FREE content planning masterclass: How to deliver opt-in freebies to your audience Is blogging still worth it? | |||
| 93 | How to get ORGANISED in your business for 2023 | 17 Oct 2022 | 00:18:53 | |
Learn more about the Organised Business Blueprint course. A live 4 week course to help you create a streamlined business system and focused mindset. I'll be sharing what we'll cover in the course, what you get in terms of curriculum and live sessions, why I created it, who it's for and some FAQs as well. 🌟 Join the Organised Business Blueprint course before Oct 21st! 🌟 + learn more here 👇🏼 | |||
| 92 | Setting business goals for Q4 & client 'red flags' | 11 Oct 2022 | 00:21:46 | |
In this episode I'm shared my quarterly goal setting process & what makes a useful 'goal', plus talking about some typical client 'red flags' for service-based businesses. What do they actually mean under the surface? When should we and shouldn't we listen to these? LINKS MENTIONED / RESOURCES: 🌟 Join the Organised Business Blueprint course before Oct 21st! 🌟 + learn more here 👇🏼 ‘Q4 Plan With Me’ YouTube video: https://youtu.be/DmfC1I9-pcw FREE 90 Day Planner workbook Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions | |||
| 91 | Maintaining energy levels as solo business owner | 03 Oct 2022 | 00:17:33 | |
It's tough when you see other businesses around you growing quickly or seeming like they're 'go go go' all the time, but is it actually possible to find and maintain that kind of energy? LINKS MENTIONED / RESOURCES: 🌟 Join the Organised Business Blueprint course waitlist before 10th October! 🌟 + learn more here 👇🏼 Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions | |||
| 90 | Showing your face in your business; how important is it? | 19 Sep 2022 | 00:17:46 | |
Building a connection with potential clients is crucial on our websites and in our marketing, but is it possible without showing your face on camera? In this week's episode I'm discussing this topic, plus what to do when imposter syndrome rears its head. 🌟 Giveaway 🌟 Want to win one of my marketing courses (eg. Pinterest marketing, Instagram, Email marketing etc.)? Leave a review of The Freelance Fix podcast on your Apple Podcasts app before the end of September! Be sure to message me on Instagram (@by.rosanna) to let me know you've done it :) Thanks in advance! LINKS MENTIONED / RESOURCES: Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions How to foster a more open, personal brand: 11 Tips for Writing Your About Page The Organised Business Blueprint 2022 waitlist: Comparison, competition & copycats Chillpreneur book by Denise Duffield-Thomas *indicates affiliate link | |||
| 89 | How far should I plan my content in advance? + Taking time off | 12 Sep 2022 | 00:16:23 | |
Is it possible to plan your content TOO far ahead? In this week's episode I'm discussing the types of content that can and can't be planned too far in advance, plus what to do if you're taking a holiday as a business owner. 🌟 Giveaway 🌟 Want to win one of my marketing courses (eg. Pinterest marketing, Instagram, Email marketing etc.)? Leave a review of The Freelance Fix podcast on your Apple Podcasts app before the end of September! Be sure to message me on Instagram (@by.rosanna) to let me know you've done it :) Thanks in advance! LINKS MENTIONED / RESOURCES: Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions FREE Content Planning masterclass: ‘Coffee Letters’ email newsletter: How your personality affects how you run your business *indicates affiliate link | |||
| 88 | Instagram hashtag research + should you rebrand? | 05 Sep 2022 | 00:18:32 | |
If you've ever wondered how to do 'hashtag research' for your Instagram posts, I'm sharing my tips and tools to use these strategically. I've also been asked how to know when is the right time to rebrand in your business, so we'll get into this in this week's episode as well! 🌟 Giveaway 🌟 Want to win one of my marketing courses (eg. Pinterest marketing, Instagram, Email marketing etc.)? Leave a review of The Freelance Fix podcast on your Apple Podcasts app before the end of September! Be sure to message me on Instagram (@by.rosanna) to let me know you've done it :) Thanks in advance! LINKS MENTIONED / RESOURCES: Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions Flick Hashtags research tool* How to do hashtag research with Flick YouTube video: How to do a ‘brand audit’ *indicates affiliate link | |||
| 87 | Squarespace and SEO (+ How often should I be posting on social media?) | 15 Aug 2022 | 00:22:45 | |
If you've ever wondered whether Squarespace websites perform well in search engines in comparison to other website platforms, this episode is for you! I also discuss about how often to post on social media too. LINKS MENTIONED / RESOURCES: Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions Blogging with Purpose online course (this has lots of tips for blogging for SEO!) View all the on-site SEO tools & settings Squarespace offers: Get in touch with me to design your Squarespace site! How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up Instagram Stories Success online course: https://www.byrosanna.co.uk/shop/p/instagram-stories-success Grow With Pinterest online course: | |||
| 86 | Is blogging worth it these days? + Best business books | 08 Aug 2022 | 00:25:44 | |
The way people consume blogs has totally changed in recent years, so as a small business with limited marketing resources, you may be wondering whether it's still worth the time and effort to write regular blog content. I'll be talking about this in today's episode, plus sharing some of my favourite business books! LINKS MENTIONED / RESOURCES: Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions Blogging with Purpose online course: How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up (Books) Deep Work by Cal Newport* (Books) Superfans by Pat Flynn* (Books) Tribes by Seth Godin* (Books) Mindset by Carol Dweck* (Books) Chillpreneur by Denise Duffield-Thomas* (Books) Profit First by Mike Michalowicz* (Books) You’re Not Broke, You’re Pre-Rich by Emilie Bellet*: *Indicates an affiliate link | |||
| 85 | Should you start a TikTok? + Ideal customer myths | 01 Aug 2022 | 00:25:47 | |
Are you considering starting a TikTok for your business or wondering whether it will be worth it? I'm chatting through some considerations in today's episode, plus answer your questions around ideal customers (and whether it's okay to have more than one!). LINKS MENTIONED / RESOURCES: Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions Intentional Instagram Reels online course: SnapTik (download TikToks without the watermark): How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up Ideal customer free resources: Understanding Your Ideal customer masterclass & workbook: Should you split your business up? (podcast episode): | |||
| 84 | Why no one is opening your emails + are your sales slow right now? | 21 Jul 2022 | 00:19:41 | |
Running an email list takes effort, you want to make sure people are actually opening the newsletters you send! I'm sharing my tips to improve your email open rate in this episode, plus also some suggestions for what to do if business is slow right now. LINKS MENTIONED / RESOURCES: Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up All about Flodesk (my fave email marketing software): https://www.byrosanna.co.uk/flodesk Cleansing your email list: https://www.byrosanna.co.uk/blog/why-i-deleted-1000-email-subscribers-last-week Create a Target Customer CV: Brand Audit free workbook: Website Audit free workbook: Free Marketing Plan template: Create a 30 day content plan (free video training) | |||
| 83 | Finding clients when you're starting out + are you charging enough? | 18 Jul 2022 | 00:17:41 | |
I'm answering your questions about how to go about finding your first clients as a new designer, and also some tips for pricing your services and how to know if you're charging too much or too little. LINKS MENTIONED / RESOURCES: Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions Grow With Pinterest online course: https://byrosanna.teachable.com/p/pinterest-marketing-ecourse How to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up How to Price Your Services masterclass: https://www.byrosanna.co.uk/shop/p/price-services-business | |||
| 82 | Saying 'no' to client requests + what's going on with Instagram? | 11 Jul 2022 | 00:23:12 | |
This is my first episode in this new format where I’ll be answering questions & helping with struggles that you guys have submitted to me about your business! In this week’s episode, I'm answering your questions about setting boundaries around work and using referrals in your service business, plus how to adapt to the recent changes in Instagram and what to focus on for your business. LINKS MENTIONED / RESOURCES: Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questions How to Make Money from Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up Understanding Your Ideal customer masterclass: https://www.byrosanna.co.uk/shop/p/ideal-customer-masterclass Email Marketing with Flodesk online course: https://byrosanna.teachable.com/p/flodesk-email-marketing | |||
| 81 | 15 Reasons Why Your Website Isn't Converting | 13 Apr 2022 | 00:23:30 | |
If you're struggling to get your website visitors to fill out your contact form, or you're not getting as many product sales as you'd like, there are plenty of reasons why this could be happening. I'm sharing 15 of the top reasons, and how to improve your 'conversion rate'. LINKS MENTIONED / RESOURCES: How to set up Google Analytics on your website: https://www.byrosanna.co.uk/blog/set-up-google-analytics How to set up ‘conversion tracking’ in Google Analytics: https://www.ruleranalytics.com/blog/analytics/google-analytics-conversion-tracking/ What is ‘bounce rate’ and how to reduce it: https://www.byrosanna.co.uk/blog/reduce-bounce-rate Create a Target Customer CV (free template): https://www.byrosanna.co.uk/blog/target-customer-cv Understanding Your Ideal Customer masterclass: https://www.byrosanna.co.uk/shop/p/ideal-customer-masterclass Free Marketing Plan template: https://www.byrosanna.co.uk/free-marketing-plan-template Create a 30 day content plan (free masterclass): https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up Online courses for marketing your business: https://www.byrosanna.co.uk/shop Where to find + how to add images to your website: https://www.byrosanna.co.uk/blog/format-website-images How to set up Facebook Messenger live chat on your website: https://www.youtube.com/watch?v=iaS413ClzW8 | |||
| 80 | What NOT to do on Instagram right now | 06 Apr 2022 | 00:15:44 | |
Instagram is constantly changing at the moment, so I thought I'd share my tips and things to avoid when it comes to marketing your business on the platform. LINKS MENTIONED / RESOURCES: Intentional Instagram Reels: https://byrosanna.teachable.com/p/intentional-instagram-reels Free Instagram for Business online course: https://www.byrosanna.co.uk/free-instagram-course-online-training | |||