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S6 Ep64: Focus Group Shows Why Susan Collins is in Trouble (with Alex Seitz-Wald)24 Oct 202600:50:57

Maine is getting a lot of national attention for such a small state. Sen. Susan Collins is trying to win a sixth term despite losing some shine of off her reputation as an "independent" senator. A lot of former Collins voters are ready for her to go, but still harbor a lot of goodwill towards her. Collins' opponent isn't inspiring much confidence from them, either. Midcoast Villager deputy editor Alex Seitz-Wald joins to discuss how Mainers are feeling about her this year, where they're finding Troy Jackson lacking, and some of the other local issues that may play a big role in this race.

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Show links:
Alex's appearance on The Bulwark Daily in July
The Midcoast Villager 

S6 Ep63: Some Trump Voters Are Gushing Over This Iowa Democrat (with Elaine Godfrey)17 Oct 202600:48:00

There are a lot of red states with big elections this year where Democrats are 'sayin' there's a chance,' like Mississippi, Nebraska, South Carolina, or Iowa, where they may have more than just a chance. The Atlantic's Elaine Godfrey joins Sarah to talk about her travels with Iowa's two leading Democratic candidates, the other long shots Democrats are eyeing in red states, and what disaffected Trump voters are saying about all of it.

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Show links:
Sarah's Focus Group Newsletter on Ashley Hinson
Elaine Godfrey: A Democrat in Name Only
Elaine Godfrey: Democrats Might Actually Win Iowa
Elaine Godfrey: The GOP’s Culture-War Hail Mary

The Bulwark's October Surprise sale ends soon. Get 30% off your annual subscription through SUNDAY.

S6 Ep62: Republicans Thought Florida Was Safe. Then Everything Changed (with Kimberly Leonard)10 Oct 202601:09:01

Republicans have been on a long winning streak in Florida...but they might be playing defense in 2026...because they have one candidate who's REALLY into data centers, and another candidate running what's being called a 'Joe Biden Basement' campaign. And the Democratic ticket may be one of the oddest couples in the history of politics, led by a former Republican Congressman (David Jolly) and a DSA-aligned state legislator (Angie Nixon). POLITICO's Kimberly Leonard joins Sarah to discuss whether Florida is back in the 'swing state' column in 2026.

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S6 Ep61: These Trump Voters Are Considering the Unthinkable: Voting for a Democrat (with Amy Walter)03 Oct 202601:06:12

It’s October, and the political environment is really, really, REALLY bad for the Republican Party. Cook Political Report editor in chief Amy Walter explains how Cook is approaching its race ratings this year, and she and Sarah discuss the ever-growing list of reasons swing voters are mad about the state of the country, discuss Michigan’s Senate race and Sarah’s latest Focus Group Newsletter, and have a more high-minded discussion about how AI is affecting voters’ information diets (and the next election).

Show links:
Sarah’s Michigan Focus Group Newsletter
Subscribe to the Cook Political Report!
CPR’s PollTracker (Trump Approval Rating Aggregator)
CPR’s “Find a Race” sorter
CPR’s Battleground District Project

S6 Ep60: Republicans Are Suddenly Fighting for Their Lives in Ohio (with Andrew Tobias)26 Sep 202600:55:13

Ohio used to be the biggest swing state in the country. It's turned pretty red, (Trump won it by 11 points in 2024) but it's very hotly contested this year, and there's one big overarching local issue driving it. Signal Ohio state government and politics reporter Andrew Tobias joins Sarah to break down the major players.

Show links:
Signal Ohio
Sarah's Focus Group Newsletter on Vivek Ramaswamy
Sarah's Thank You to the Bulwark Community (Comment here for her AMA next Friday)

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Send questions for the show to focusgroup@thebulwark.com.

S6 Ep59: LIVE from San Francisco: Focus Groups Are Revealing a HUGE Weakness for Republicans19 Sep 202601:09:43

Recorded on Monday, Sept. 14 and the Commonwealth Club in San Francisco, Sarah and Pod Save America’s Dan Pfeiffer discuss her book, How to Eat an Elephant, what focus groups are, why she does them, and she uncorks some fresh focus group content on-stage. Sarah will be back behind the mic next week.

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S6 Ep58: Something's Happening in Texas (with Chris Hooks)12 Sep 202600:55:10

Against all odds, Democrats still have a chance in the Texas Senate race. So, is it because Ken Paxton is bad, or because of James Talarico's Nice Young Man energy? Turns out, both.

Veteran Texas journalist Christopher Hooks of Texas Monthly joins Sarah to talk about Ken Paxton's sordid history in Texas Republican politics, how Texas Trump voters are responding to James Talarico, whether the race for governor may turn competitive, and how data centers and Flock surveillance cameras are presenting an opportunity to recapture some disaffected Trump voters.

Go to https://Leesa.com for 30% off select mattresses during their Labor Day sale, PLUS get an extra $50 off with promo code FOCUSGROUP, exclusive for my listeners.

Get tickets for our Ohio live show, benefitting the Springfield, OH community.

Subscribe to Sarah's Focus Group Newsletter for more exclusive insights on the Texas race this coming Tuesday.

Show Links:
Chris Hooks: Ken Paxton Now Has to Do the Unthinkable: Try

S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)05 Sep 202600:49:57

North Carolina has been a difficult nut for Democrats to crack for nearly two decades. But relatively popular former Gov. Roy Cooper appears to be on the verge of changing that this year, partly because NOBODY knows who his opponent is. Western Carolina University political science professor Chris Cooper joins Sarah to discuss this year's U.S. Senate race, the House landscape in North Carolina and whether some recent successes for Democrats can translate into carrying the state in 2028.

Become a Bulwark+ member to receive Sarah's upcoming Focus Group Newsletter.

Show links:
By Chris Cooper: Anatomy of a Purple State

S6 Ep56: Why Ed Markey May Survive a Revolt Against Old Candidates (with Adam Reilly)29 Aug 202601:01:05

Why is 80-year-old Ed Markey surviving a Democratic revolt against aging politicians? Sarah Longwell and GBH’s Adam Reilly listen to Massachusetts voters explain why Rep. Seth Moulton’s 'new generation' argument isn’t landing—and what the race reveals about what Democratic voters really want.

Plus, they discuss Moulton’s attacks on Markey, his damaging comments about trans athletes, and a brutal debate exchange over AI.

Nobody else in political media does quite what we do with these focus groups: talking to voters week after week and letting you hear for yourself what’s actually driving their decisions. If you’re able, please considering becoming a paid member of the Bulwark and help keep this one-of-a-kind project going.

S6 Ep55: Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter)22 Aug 202601:01:03

Amy Walter returns to the pod for a pundit therapy session. She and Sarah discuss:

  • A recent focus group of Georgia swing voters, and what they think of Sen. Jon Ossoff and his opponent.

  • The massive polling misses in the Wisconsin and Michigan primaries, and listen to a focus group of Wisconsin voters that tell us (in retrospect) how David Crowley was able to pull of a last minute surge.

  • In light of AOC's 'Woke 1 was crazy' comments, they discuss swing voters' biggest complaints about each of our political parties, and whether the parties' brand problems are driven by politicians, or by other people in voters' lives.

Show links:

Subscribe to the Cook Political Report! (https://www.cookpolitical.com/subscribe)

CPR’s PollTracker (Trump Approval Rating Aggregator) (https://www.cookpolitical.com/survey-research/cpr-polltracker/trump-trendlines)

CPR’s “Find a Race” sorter (https://www.cookpolitical.com/races)

CPR’s Battleground District Project (https://www.cookpolitical.com/survey-research/battleground-district-project)

For a limited time, go to https://TempoMeals.com/THEFOCUSGROUP for 60% off your first box.

S6 Ep54: MAGA's Future is in Florida (with Will Sommer)15 Aug 202600:43:07
The battle lines of the next Republican primary are being drawn in Florida's Republican primary for governor. There's a 'MAGA Establishment' frontrunner running with Donald Trump's endorsement (but who a lot of Republicans aren't that excited about), there's a flamboyantly racist groyper with a wild personal life, and a more Ron DeSantis-aligned candidate struggling to catch on. False Flag author Will Sommer joins Sarah to talk about:
  • The Florida governor's race
  • The future of the 'America First' faction that Tucker Carlson is leading
  • The growing dissatisfaction among rank-and-file Trump voters

Bulwark LIVE: The GOOD FIGHT TOUR with Tim, Sarah, Sam and JVL is coming to the Southeast in October. Tickets go on sale August 21. Bulwark+ members get early access via our presale starting August 18. Watch your inbox for details. Head to TheBulwark.com/Events for details and to get your tickets.

There are more tickets to see Sarah and JVL on September 8 in NYC! We are about to sell out the orchestra section—but we want to sell out the balcony, too. It’s a point of pride. Come hang with us. Tickets are here.

S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)08 Aug 202600:42:07
After Sen. Lindsey Graham’s passing in July, South Carolina is holding a special Republican primary to replace him as the nominee for U.S. Senate. His sister, Sen. Darline Graham, has President Trump’s endorsement. But the polls (and our focus group) suggests that that may not be enough to fend off a cadre of other challengers. Associated Press national politics reporter Meg Kinnard joins Sarah to discuss Lindsey Graham’s legacy among South Carolina Republicans, and the state’s unexpected (and fast) special election.
S6 Ep52: Jonathan Cohn: Pure Michigan Chaos01 Aug 202601:03:18

At the end of one of the most expensive Democratic primaries for Senate in American history, Abdul El-Sayed appears to be pulling away. We've been talking to Democratic primary voters in Michigan about El-Sayed and Rep. Haley Stevens, and what they like (and don't like) about each candidate. Jonathan Cohn, author of the newsletter The Breakdown and The Bulwark's resident Michigander, joins the show to discuss a primary that Sarah thinks has gone on for way too long.

episode links:
How Old-School Race Animus Could Shake Up the Michigan Senate Race
Why Gretchen Whitmer’s Senate Endorsement Matters
Why Mallory McMorrow’s Campaign Didn’t Survive

S6 Ep51: Amy Walter: Pennsylvania's Trump-Shapiro Voters25 Jul 202600:56:56

In Pennsylvania, Gov. Josh Shapiro is on track for a pretty big win in November. And he can't do that without winning over a lot of former Trump voters, including the ones in our focus group. Cook Political Report editor in chief Amy Walter returns to the show to discuss how our Pennsylvania focus group felt about Shapiro, AND Sen. John Fetterman, and about the Trump administration. They also break down whether Democrats should be concerned about the generic ballot polling we're seeing right now.

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show links

S6 Ep50: David French: Character Counts For Less18 Jul 202600:53:22

American politics and politicians are decidedly lower-character than they used to be. So, how did we get here? And why have voters seemingly lowered their expectations?

The New York Times’ David French joins the show to discuss Americans’ relationship with low-character politicians like Richard Nixon, Bill Clinton, and Donald Trump, and how our major political parties have handled candidates like Ken Paxton and Graham Platner in 2026.

Show notes:
David French: The Platner Trap

S6 Ep49: Tommy Vietor: Democrats’ Way Forward on Israel11 Jul 202600:46:17

Many Democratic primaries in 2026 have been hashing out America’s relationship with Israel, because Democratic voters' opinions of Israel have taken a nosedive the last three years. Pod Save America and Pod Save the World co-host Tommy Vietor joins Sarah to discuss the role Israel-related politics has played in the 2026 midterms, and the role it may play in the next presidential primaries.

There are more tickets to see Sarah and JVL on September 8 in NYC! We are about to sell out the orchestra section—but we want to sell out the balcony, too. It’s a point of pride. Come hang with us. Tickets are here.

S6 Ep48: Heather Cox Richardson: America's 250 Great (and Awful) Years04 Jul 202601:07:43

If you're wondering how (and whether) America is worth celebrating on this particular July 4th, this show will be a bit of a pep talk for you. Heather Cox Richardson joins Sarah to discuss voters' complicated relationship with patriotism this year, and the lessons of history for rebuilding from the Trump years.

Through July 6: Join The Bulwark for $86 a year—14 percent off.

Follow Heather Cox Richardson's 250 to 250 project, which marks the 250th anniversary of the Declaration of Independence by telling the stories of the people, places, and events that have moved the United States toward a more perfect Union.

S6 Ep47: Kyle Clark: Colorado's Mad Libs27 Jun 202600:55:46

Colorado isn't much of a swing state anymore, but we're covering its primaries anyway. Both of its senators and one longtime member of Congress are facing bigger headwinds than you might expect. Our focus groups of Colorado Democrats will tell you why. Kyle Clark, host of Next with Kyle Clark, joins Sarah to discuss Colorado's upcoming primaries. Plus: Kyle's crazy run-in with the Republican frontrunner for governor, whether Rep. Lauren Boebert has gotten less crazy, and how Democrats feel about Gov. Jared Polis's pardon of Tina Peters.

Show notes:
Kyle's interview with Rep. Lauren Boebert

S6 Ep46: Patrick Svitek: Texas & Maine Swing Voters Sound Off20 Jun 202600:50:06
Barrels of ink have been spilled about James Talarico, Ken Paxton, Graham Platner, and Susan Collins. For the first time, we're listening to how swing voters in Texas and Maine are assessing these two races. We hear from 2024 Trump voters in Texas who disapprove of the president, and Mainers who voted for Joe Biden for President in 2020 and for Susan Collins down-ballot. CNN political reporter Patrick Svitek joins to break these groups down, and to preview some upcoming congressional primaries.
S6 Ep45: Rachel Janfaza: You Kids, Get Off My Lawn!13 Jun 202600:41:22

Gen Z swung hard for Trump in 2024. Now his approval with them is under 30%. What happened, and what does this generation’s mix of political views (especially on the war in the Middle East) mean for 2026? Bulwark contributor Rachel Janfaza is back on the pod to discuss. Plus: Sarah has some opinions about Gen Z’s new social habits, and we get into how AI is quietly destroying the entry-level job market — including, yes, applications to scoop ice cream.

show links:
Rachel Janfaza: Are lines the new third space?
Rachel Janfaza: I Applied to 70 Jobs: Meet the Class of 2026

S6 Ep44: Amy Walter: Everyone Is on the Take06 Jun 202600:41:03

Summer’s here, and Sarah’s taking a break from primary election coverage to take stock of the national political landscape. We haven’t talked to swing voters in a little while about the overall state of the country, and it’s becoming clear that the war in Iran is overshadowing, well, everything. Plus: The post-redistricting U.S. House math for Democrats, and a local issue bubbling up all over the country that has some lessons about why Americans are so disillusioned.

Sarah all kicks this around with one her favorite nerds: Amy Walter, publisher and editor-in-chief of the Cook Political Report.

Note: The discussion of Maine’s Senate race took place BEFORE the June 4 New York Times reporting on Graham Platner.

Subscribe to the Cook Political Report!

By Amy Walter: Taking Stock of the House Math
CPR’s PollTracker (Trump Approval Rating Aggregator)
CPR’s “Find a Race” sorter
CPR’s Recent Poll: Battleground District Project

S6 Ep43: Peter Hamby: California Is The Progressive Id30 May 202601:07:30

Everyone loves to complain about how California is governed...even some of the Democrats in our focus groups. So, how is the Democratic primary to replace Gavin Newsom shaping up? Plus, a proto-Trump is running for Los Angeles mayor, and Republicans are noticing beyond California. Puck News's Peter Hamby returns to the show to download on how California politics is shaping the rest of America in 2026.

By Peter Hamby:
California Love
Is Xavier Becerra the Best California Can Do?

Get 50% off of a new Bulwark+ subscription for the next year, that’s everything we offer on our website, by going to thebulwark.com/sanity – this is a limited time offer

S6 Ep42: Adam Jentleson: More Heterodoxy, Please23 May 202601:11:56
Sarah is sick and tired of the arguments about whether Democrats should move to the left or the center, because Democratic voters’ answers to this question overlap a lot more than the online turf wars suggest. Adam Jentleson, founder of the Searchlight Institute and author of the forthcoming book Supermajority returns to the show to dig into why voters don’t think in partisan boxes, how some surprising Democratic figures are breaking ideological molds, and what a genuinely big-tent coalition actually looks like in practice.
S6 Ep41: Greg Bluestein: Georgia's Root Canal Primary16 May 202600:53:58

Georgia's primaries for Governor and U.S. Senate have LOTS of things for political nerds (like you, dear listener) to chew on. But the Republican and Democratic voters we talked to felt pretty sick of politics.

Some of what we learned:

  • How Republicans feel about their chances against Jon Ossoff in the fall (not good)
  • Why a Trump-like billionaire is overshadowing Trump's endorsed candidate for governor
  • Whether Democratic voters will tolerate a former Republican Lieutenant Governor running as a Democrat

The Atlanta Journal-Constitution's Greg Bluestein joins the show.

By Greg Bluestein:

S6 Ep40: Tim Miller: Good Riddance, Bill Cassidy?09 May 202600:53:34

This week's show has a rare note of agreement with our MAGA focus group participants. In Louisiana, Bill Cassidy is running for re-election to the Senate, and trying to pass himself as a MAGA true believer, even though after January 6 he voted to bar Donald Trump from office forever. Our Republican focus groups know he's full of it, and so does Tim Miller who joins the show this week.

Tim and Sarah also discuss Republican voters' recent Strange New Respect for Marco Rubio, JD Vance's falling stock, and whether Republicans have an appetite for a future Donald Trump, Jr. candidacy.

Tickets for our Bulwark Live shows in San Diego and Los Angeles in May: https://thebulwark.com/events

S6 Ep39: Chuck Schumer’s Candidate Got Humiliated in Maine06 May 202600:12:53

In this bite-sized bonus Focus Group episode, Sarah Longwell breaks down the political earthquake in Maine after Janet Mills dropped out of the Senate race. Why are Democratic voters rejecting establishment candidates, forgiving scandals that once would’ve been disqualifying, and demanding fighters over polished politicians?

Tickets for our Bulwark Live shows in San Diego and Los Angeles in May: https://thebulwark.com/events

S6 Ep38: America's 'House of Cards' Mentality (with David Frum)02 May 202600:48:09

Usually, an assassination attempt outside a dinner with the president would be a HUGE news event. Instead, the voters in our focus groups weren't talking much about it, and when we brought it up, we heard a LOT of conspiracy theories. We also talked to some Republican voters about whether '86' is really a violent threat, as this week's indictment against James Comey alleges. Atlantic staff writer David Frum joins Sarah for a wide-ranging conversation on the week's events, voters' reactions, and keeping American democracy strong for the long haul.

By David’s wife, Danielle Crittenden: Dispatches from Grief: A Mother’s Journey Through the Unthinkable

By David Frum:
The David Frum Show
MAGA’s Strange Quiet After the Shooting

Get tickets to The Bulwark's May live shows in San Diego and Los Angeles!

S6 Ep37: Trump Promised Lower Prices. Everything Got Worse! (w/ Rotimi Adeoye)30 Apr 202600:45:19

Enjoy a bonus episode of The Focus Group Podcast—Rachel Janfaza talks with Rotimi Adeoye about why moderate Gen Z focus group participants feel locked out of the economy. They discuss Rotimi’s “House by 30” idea, why vague promises aren’t cutting it, and how both parties—especially after Trump’s failed affordability pledges—are losing trust with young voters who feel like they did everything right and still can’t get ahead.

Read Rotimi Adeoye in the New York Times: https://www.nytimes.com/2026/03/30/opinion/democrats-homeownership-affordability.html

Tickets for our Bulwark Live shows in San Diego and Los Angeles in May: https://thebulwark.com/events

S6 Ep36: America's Divisions: Getting on Our Nerves (with Jessica Tarlov)25 Apr 202601:11:41

Everyone agrees that America is too divided. But ALMOST everyone is also contributing to that division in one way or another. So, how do we rebuild a country where Americans can live with each other a little easier? Sarah and our guest both have some ideas. Professional disagreer Jessica Tarlov of the Raging Moderates podcast and Fox News’s The Five, joins Sarah to discuss America’s political divisions and how voters across the political spectrum are feeling about them.

Pre-order Jessica’s upcoming book, I Disagree: Winning Arguments Without Losing Friends.

Get tickets to The Bulwark's May live shows in San Diego and Los Angeles!

S6 Ep35: Trump Voters Say 'Nope' to the Pope (with Jonathan V. Last)18 Apr 202601:12:08

Donald Trump and Pope Leo XIV are probably the two most prominent Americans in the world right now, and they're fighting. So we asked American Catholics (including those who voted for Trump) what they thought of their feud, and about Trump's Truth Social Post depicting himself as Jesus. JVL returns to the show with some choice words for some of his fellow Catholics, and discusses the role the Catholic Church has played in American politics more broadly.

Get tickets to The Bulwark's May live shows in San Diego and Los Angeles! 

S6 Ep34: Why Women Don’t Need Men Anymore—In Their Own Words (w/ Sami Sage)17 Apr 202600:45:45

On this bonus episode of The Focus Group, Rachel and guest Sami Sage of Betches Media wonder whether millennials are truly still ‘cringe.’ They also discuss the Gen Z gender gap, and how some politically moderate young women are navigating that political divide in their personal lives.

By Sami Sage:

In Paperback on April 28: Democracy in Retrograde: How to Make Changes Big and Small in Our Country and in Our Lives (https://www.simonandschuster.com/books/Democracy-in-Retrograde/Sami-Sage/9781668053492)

Check out 'The Context', from the Charles F. Kettering Foundation: https://kettering.org/thecontext/

S6 Ep33: The Sad, Mad GOP Base (with Amy Walter)11 Apr 202600:51:59

EDITOR'S NOTE: This episode has been updated to remove comments made by or about a focus group participant who we believe misrepresented his political viewpoints to gain access to the group. We are reviewing our participant screening processes accordingly.

If there's a blue wave in the 2026 elections, it'll be either because new people start voting for Democrats, or the current Republican base gets sad and stays home. So we convened a focus group of 2020 and 2024 Trump voters who are unhappy with his administration to give you a sample of the kind of despair that could keep Republicans home in November. Amy Walter, editor-in-chief of the Cook Political Report, returns to the show to break down the midterm landscape.

S6 Ep32: It's "Messing With Me Mentally" (with Ashley Parker)04 Apr 202600:52:16

The Iran War has been going on for a month, and it’s deeply, DEEPLY unpopular. Plus, we get reactions from swing voters on the characters inside the Trump administration who they like (like Marco Rubio), or REALLY dislike (listen to find out). Atlantic staff writer Ashley Parker returns to the show.

By Ashley Parker:
The Wrath of Stephen Miller

Pre-order Sarah’s book, How to Eat an Elephant, coming in September!

S6 Ep31: PSA: AI is NOT Your Boyfriend!! (with Megan McArdle)28 Mar 202601:00:27

Artificial intelligence is such a big change to human civilization that our political class is struggling to keep up. The voters in our focus groups are struggling, too. The Washington Post's Megan McArdle joins the show to discuss how everyday Americans are using (and misusing!) AI, its impact on the political process and information environment, and how public policy can adapt to this brave new world.

Megan McArdle's Washington Post Podcast, Reasonably Optimistic

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S6 Ep30: ‘All of You Could Be Democrats’ (with Anderson Clayton)21 Mar 202600:44:48
A lot of the young people we’ve been talking to recently in our focus groups are relatively apolitical, and many of them don’t vote. But what DO these young people care about? And what could mobilize them in the future? Rachel Janfaza discusses with Anderson Clayton, the youngest state party chair in the U.S. and chair of the North Carolina Democratic Party.
S6 Ep29: Illinois Senate Race: Daaaa Dems (with David Axelrod)14 Mar 202600:51:53

The Democratic primary for US Senate in Illinois is a bit quiet, according to our guest. But underneath the surface, one candidate has a VERY interesting way of getting attention...and voters are starting to notice. David Axelrod, former adviser to President Obama, joins the show to discuss this Chicago-style Senate race. 

Pre-order Sarah’s book, How to Eat an Elephant, coming in September!

S6 Ep28: BONUS POD: Iran Fears &...Focus Groups Love The Bulwark?12 Mar 202600:57:41

Sarah was out last week, and felt she had to bring you some timely focus group reactions to the War in Iran. We also check in on their feelings about the Trump administration (especially their handling of the Epstein Files), and talk about a growing strain of conspiracy theorizing tied to Israel (Jeffrey Epstein and Charlie Kirk are BOTH involved!)

Finally, we’ve recently seen members of the Bulwark community pop up in the wild in our focus groups. Hear what drew THEM to The Bulwark. Sarah and Bill Kristol sift through it all.

Pre-order Sarah’s book, How to Eat an Elephant, coming in September!

S6 Ep27: What's a "Rug Pull"? (with Ed Elson)07 Mar 202600:58:36

Rachel Janfaza sits in for Sarah on this week’s Focus Group to take a look at Gen Z’s personal finances, from their long-term outlooks to their day-to-day habits…especially their investments in crypto and how they’re engaging with sports betting and prediction markets. Ed Elson, co-host of Prof G Markets, joins Rachel.

Pre-order Sarah’s book, How to Eat an Elephant, coming in September!

Show notes:
Rachel in The Up and Up: How Gen Z spends, saves, and invests
Rachel in The Up and Up: The Kalshi election
Ed’s interview with Kalshi founder Tarek Mansour

S6 Ep26: Twitter vs. Texans (with Elaine Godfrey)28 Feb 202600:50:41

The Texas Senate primary on March 3 between James Talarico and Rep. Jasmine Crockett is a toxic cesspool on Twitter. But Texas Democrats are practically giddy over how much they like both candidates. Atlantic staff writer Elaine Godfrey, who's profiled both candidates, joins the show to chat about the race and discuss why she was kicked out of a Jasmine Crockett campaign event.

By Elaine Godfrey:
Why I Got Thrown Out of a Jasmine Crockett Rally
Audio of Elaine being kicked out: ‘Elaine From Atlantic … She Needs to Leave’
Texas's Pete
A Democrat for the Trump Era

S6 Ep25: Texas-Sized Scandal (with Eric Benson)21 Feb 202600:51:51

Sen. John Cornyn has been a consistent ally of President Trump. Even Trump likes him just fine...but that may not be enough to save him in Texas, because he may have just been too mild-mannered for too long. He's running against a scandal-plagued (but combative) Attorney General, and a less scandal-plagued (but also less known) newcomer. Texas Monthly writer Eric Benson joins Sarah to break down the Republican brawl in the Lone Star State.

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Show notes:
Eric Benson's John Cornyn profile: The Last Ride of Big Bad John

S6 Ep24: Two Qual Researchers Walk Into a Bar (with Margie Omero)14 Feb 202600:52:38

More and more Trump voters are souring on his administration. But why? Inflation, immigration, and Epstein are all in the mix, but there's a giant mosaic of disappointments. We needed a second qualitative researcher to make sense of it all. Democratic pollster Margie Omero joins the show to discuss what she's heard in her own focus groups, listen to Trump voters who are down on his job performance, and check in with the Democratic base.

Get free shipping and 365 day returns from Quince at https://Quince.com/THEFOCUSGROUP.

Margie's focus groups:
Trump’s Problems With Latinos Go Deeper Than the Economy
14 Wellness Voters Talk Parenting, MAHA and Social Media

S6 Ep23: Young Trump Voters Have Feelings (with Rachel Janfaza)07 Feb 202600:53:46

Why are Gen Z men drifting right while Gen Z women move left? And why do right-wing zoomers think the gender gap is so wide? Sarah Longwell talks with the newest Bulwark contributor Rachel Janfaza, founder of The Up and Up, to analyze new focus groups of Gen Z Trump voters. They also get into these voters' Trump fatigue on foreign policy, why a future JD Vance presidential run isn't appealing, and whether these voters could ever date someone across the political divide.

The Bulwark is heading to Minneapolis, and then to Texas. Get your tickets at https://TheBulwark.com/Events.

Show notes:
Rachel in Vox: The quiet reason why Trump is losing Gen Z
From November 2025: Rachel Janfaza on The Focus Group Podcast

S6 Ep22: Put Excuses on ICE (with Adrian Carrasquillo)31 Jan 202600:42:10

We saw an ICE officer kill an American citizen for the second time in less than three weeks. This time, it was harder for some of the voters we talked to to make an excuse for it. Bulwark immigration correspondent Adrian Carrasquillo returns to the show to discuss his reporting and listen to voters' raw reactions to what they're seeing in the news.

Show notes:
The abhorrent power of the photograph of a 5-year-old held by ICE

By Adrian Carrasquillo:
Why a Scared 5-Year-Old Boy Shook Our National Conscience
Portraits of the Minneapolis Resistance

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S6 Ep21: The Heebie Jeebie GOP (with Will Sommer)24 Jan 202600:41:15

Some strange, under-the-radar things are happening on the right. Marco Rubio is experiencing a strange rehabilitation with the Republican base, and some young men are excited about taxing OnlyFans. Meanwhile, JD Vance is still on the struggle bus with swing voters, especially women. Will Sommer, The Bulwark’s right-wing fever swamp correspondent, joins Sarah to break down the growing rift between the MAGA establishment and the America First wing—and what it means for 2028.

By Will Sommer:
MAGA Influencers Cheered Trump’s Venezuela War. Their Audience Said ‘WTF?!’
Meet the First Groyper Politician 

S6 Ep20: Playing Stupid Games, Winning Stupid Prizes (with Bill Kristol)17 Jan 202600:51:43

There's a lot of bad news right now—so much that none of it is breaking through that much to the voters we talked to. From the ICE killing of Renee Good to the Epstein files to the criminal investigation into Jerome Powell, Bulwark editor-at-large Bill Kristol joins Sarah for a reflective conversation on the tough times we live in and how voters are processing them.

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Previous shows discussing the Epstein Files:
With Will Sommer (November 2025)
With Ashley Parker (September 2025)
With Will Sommer (July 2025)

S6 Ep19: What a Difference a Year Makes (with Jonathan Chait)10 Jan 202600:52:38

The United States just captured Venezuela's dictator, and we needed to get some quick voter reactions. Is this REALLY what the newest members of Trump's coalition voted for? We're also sensing growing discontent from them with the state of the country, and with the Trump administration governing more for its friends than for them. Atlantic staff writer Jonathan Chait joins the show to break down voter sentiment nearly a year into Trump's term.

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S6 Ep18: Sarah’s First Focus Groups03 Jan 202600:44:55
Sarah started doing focus groups in 2018 and 2019 hoping to save the Republican Party from Trump—by finding a primary challenger who wouldn’t embarrass themselves. Instead, she discovered voters who were fine with Trump, and she picked up a years-long addiction that turned into this show. We listen to audio from Sarah’s earliest focus groups with reluctant Ohio Trump voters, and not-so-reluctant New Hampshire Trump voters. Then, Sarah and producer Conor Kilgore take some listener questions and look ahead to 2026 races.

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S6 Ep17: America on Tape: A Brutal (and Hopeful) Year27 Dec 202503:03:07
A year in review from The Focus Group Podcast: the revealing moments, toughest conversations, and warnings that hit a little harder with hindsight—from swing voters to Democrats to cracks inside MAGA.

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Original episodes:

Nothing is True, Everything is Possible (with Anne Applebaum): 
https://audioboom.com/posts/8711563-nothing-is-true-everything-is-possible-with-anne-applebaum

Do the Next Right Thing, Change the World (with Heather Cox Richardson):
https://audioboom.com/posts/8741588-do-the-next-right-thing-change-the-world-with-heather-cox-richardson

The GOP's Life After Trump (with Robert Draper):
https://audioboom.com/posts/8806639-the-gop-s-life-after-trump-with-robert-draper
S6 Ep16: MAGA's 'Crunchy' Surprise (with Jonathan Cohn)20 Dec 202500:47:52
Robert F. Kennedy, Jr.'s 'Make America Healthy Again' movement and its adherents have done some of the most harm of anyone in Donald Trump's second term. The voters who are motivated by 'MAHA' are also some of the most interesting. The Bulwark's resident healthcare expert, Jonathan Cohn joins the show to break down the policy consequences of RFK's healthcare regime, and what motivates the everyday 'MAHA' voter.

By Jonathan Cohn:
This Is What It Looks Like When RFK Jr. Wins
S6 Ep15: The Civilian-Military Relationship (with Mark Hertling)13 Dec 202500:52:58
The American military used to be one of the more trusted institutions in America. In 2025, it's a major political football. But how much do voters know about the military and its proper use? Bulwark military expert, Lt. Gen. Mark Hertling (Ret.) joins the show.

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Show notes: Get free shipping and 365 day returns with Quince at
https://Quince.com/THEFOCUSGROUP.
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