Our guest, Hannah Skardon, has a remarkable career in Fast Moving Consumer Goods: fast, international, and cross-functional. With that background, she's taken the challenge of leading Retail Media at the company where she's grown her career: Reckitt, the leading Health & Hygiene company. In this episode, she joins Efrain and Daniel to speak about her learnings in going from local to global and back again, moving countries and, now, facing the challenge of winning on the digital shelf.

Topics discussed:

• How someone with a Brand Marketing Background approaches eCommerce
• Demystifying Digital across functions
• Must do's for brands on the Digital Shelf: getting the basics right
• Retail Media compared to classic Shopper Marketing and its fit in a company's overall Marketing Mix
• AI and other Emerging tech that will impact our industry

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

In a day & age where Brands are becoming more and more obsessed with understanding with their consumers, Conversational Commerce seems to be the final means to that end. But how can brands effectively engage the consumer in a two-way dialog? Well, Pietro Cammerini from Merx may have the solution: Whatsapp. With 97% open and 70% engagement rates and 150 Billion daily messages, this could be the untapped channel to unlock true consumer understanding. This, combined with cutting-edge AI tech, could be a game changer for your brand.

Tune in to learn about:

• Pietro's background in Accenture working with FMCG companies
• Starting a Conversational Commerce company and getting backing from Antler, one of the world's top Venture Capital firms
• What a customer journey looks like on Whatsapp
• Different use cases across the full marketing funnel
• Benefits and recommendations of use for FMCG Brands

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

If there is one thing we have learnt this year in The FMCG Guys Podcast is that the often overlooked B2B channel is key to the present and, especially, the future of Consumer Goods Companies. Digital is playing a key role in building the relationship between distributors, small shops, consumers with the brands. Our guest, Patricia Amaro, is arguably one of the best in the biz: she's worked in this confluence for many years, having built a platform at Unilever which is now one of the largest B2B marketplaces in Latin America, built global capabilities at Reckitt and, currently, looking after the digitalization at Mars Wrigley.

 Tune into this conversation to learn about:

• Patricia's impressive career journey from digital start-ups to building eB2B capabilities globally
• The strategic importance of (e)B2B in modern FMCG companies
• Different eB2B platforms and models
• Being strategic and smart when deploying globally

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Tom Langley is the Head of Retail Media at John Lewis Partnership, the owner of Waitrose (Supermarket) and John Lewis (Department Store). He joined Christina and Daniel to explain the Partneship's approach to Media in Premium categories, covering:

• How FMCG Brands can position themselves by investing in Waitrose Media
• Retail Media in Department Stores
• How under-invested premium categories like Electricals, Home or Fashion will evolve
• Building an ecosystem of partners and suppliers as a Best Practice

Kristof Neirynck is the CMO and General Manager Western Europe at Avon. He joins Christina and Daniel to share how he's transforming a brand with a huge legacy to make it succesful in the future. 

Tune in to learn about:

• Kristof's Career Path prior to joining Avon
• Transforming a company's cutlure
• Avon's B2B2C business model in the 21st century
• How Avon is getting ready to be succesful in the future

Book Recommendation: Jim Collins - From Good to Great

Albert Heijn, part of Ahold Delhaize is the clear dominant in the Dutch Grocery Market. We bring you their VP Retail Media, Rolf Oosterhoff to understand how they are executing Retail Media to drive an above average conversion rate for FMCG Brands. Tune in to learn about:

• The Dutch Grocery Retail Market
• Albert Heijn's value proposition to stay ahead of competition
• Top and bottom funnel value for brands
• Combining Retail Media with traditional channels

Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and:

• Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce
• The evolution of his leadership style and working from home or the office
• Sustainability's stategic importance
• The ups and downs of the category in the last 4 years

Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about:

• The current eCommerce scenario for FMCG in Europe
• Media Mix Measurement & Path to Conversion
• Measuring every touchpoint with consumers
• Retail Media Management for Consumer Goods Companies

Follow the FMCG Guys on LinkedIn

Iradj's prior appearence on the show:

• Apple Podcasts
• Spotify

We are back with another episode of #theSocialCorner hosted by our marketing expert Rafael Schwarz.

Social #influence plays a massive role in consumers discovery of food and beverage products, while physical #grocery stores still dominate actual purchases.

Here are Rafael's conclusions from a recent study with more than 3,000 grocery shoppers.

more #socialmediamarketing insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Paul Martin, Global Head of Retail at KPMG joins us this week to go over the "Retail's Delicate Balance", the firm's latest industry report. Tune in to learn about:

• Paul's passion for a "tangible" industry like FMCG and Retail
• Key take away's from the Consumer Goods Forum in Kyoto and the talk of the town in the industry
• Company collaboration from farm to fork
• The 3Ps of Retail: Profit, People and Planet
• Finding balance through Purpose

We are back with another episode of #theSocialCorner hosted by Rafael Schwarz, looking at the key social media marketing trends for the second half of 2023.

Rafael is looking at the dominance of TikTok, the growth of #influencermarketing, the impact of #AR and #VR on online shopping and the evolution of #socialcommerce.

More social media marketing news and insights next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby joins us to share his Retail Media wisdom. With him, we'll explore how the UK largest grocer views Media and much more:

• Connecting Retail Media with Tesco's In-store experience
• #forgetthefunnel to create a true 360 brand experience
• Closing the loop and assessing returns on investment
• dunnhumby: putting a loyalty plus Retail Media proposition together

We are back with another episode of #theSocialCorner hosted by our social media marketing expert Rafael Schwarz.

More and more brands are turning to granny influencers to engage with affluent older generations.

More insights into this new #influencermarketing trend in our latest video powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building.

Learn about Sergio's journey from corporate to entrepreneurship through:

• His background in top-tier FMCG
• Why he made a step change in his career to become an entrepreneur
• The Olive Oil category and how he approached Marketing and brand building
• Transferable skills from corporate to entrepreneurship
• Things he would do differently in the corporate world after running his own business

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about:

• Building capabilities across Amazon, brick + click, DTC and Retail Media
• Democratization of eCom across other functions
• The evolution of the Digital Leader: from specialist to generalist
• Steering an eCommerce agenda from HQ

Watch on YouTube: https://www.youtube.com/watch?v=w8DmlSadcx8&pp=ygUWYm9yaXMgcnV0dGVuIGZtY2cgZ3V5cw%3D%3D 

Join the Giveaway by Clicking Here!

Learn more about w'air Here

Hosted by Adeel Ansari, Head of HR Strategy, ER, Comms & DEI (DE/CH) Dorothee Noll and usual co-host Daniel Torres Dwyer go over the latest trends in People & Talent.

Tune in to learn about:

• The post-COVID working scenario (working from home or the office)
  - Diversity and inclusion
  - Leveraging Social Media for Recruitment
  - Attracting and Retaining high potential top talents

Watch on YouTube: https://www.youtube.com/watch?v=-agCGKG_FUM 

Antonio Iandolo is the Chief Executive Officer at Eminence, part of the Delta Galil Group. They are a market leader in the underwear category and joins us to speak about:

• His experience navigating M&A
• Why his category is closer to FMCG than fashion given its accessibility 
• How his category is ideal to be truly omni-channel
• The importance of margin in a high volume accessible business

Follow us on LinkedIn and leave a review if you've enjoyed this episode!

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting from the Cannes Lions International Festival of Creativity.

If 2015 was #adtech's high summer, this week has been the #creators' turn to plant their flags in the French riviera.

#Creators and #influencers have taken over the Croisette, and CMOs' schedules, at Cannes Lions this week. Social platforms and #influencer agencies have prominent beach spots and rented villas at the festival, hosting fringe programming, press meetings and exclusive parties.

Have a look at attached video summary for more news and insights from #canneslions2023, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

The Trade Compliance department is emerging to guide companies through an increasingly complex world. We invited Bruna Romano, who heads it up at PUMA Group to understand:

• The impact of global turmoil for business
• How Trade Compliance can influence in a company
• Best Practices and pitfalls in approaching regulation
• How having the right Trade Compliance policy can help a company win

If you enjoy the show, please leave a review below!

We are back with another episode of #TheSocialCorner with Rafael Schwarz, reporting from the Cannes Lions International Festival of Creativity.

Did you know that Cannes has turned into THE go-to-event for #adtech and #martech companies? and do you know why they are all there?

Have a look at attached video to find out more...

More news and insights from Cannes next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Andrey Dyatlov, Founder and CEO of Rapid Delivery Analytics, a platform that enables FMCG brands to gather data from Q-Commerce and Rapid Delivery players, joins us to speak about:

•  The Evolving FMCG Landscape
• The Need for Real-Time Market Insights
• Use Cases and Success Stories
• The Future of Rapid Delivery in Consumer Goods

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, looking at some new functionalities of the TikTok ad manager.

If your brand is active on TikTok, you should have a look at the various #video insights available there to optimize the performance of your tiktoks.

More #socialmediamarketing news and insights every Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Servio Calvo joins us from bread king Bimbo, where he acts as National Accounts Director, to go over his international career, his passion about sustainability and how he connects this with commercial performance.

Tune in to learn about:

• Linking Sustainability Goals to overall business performance
• Involving commercial team in this industry-wide objective
• The Spanish Retail Market
• Benefits of having an international career with local, regional and global roles

Little did Raphael Savalle know when he was doing his MBA at Kellogg that we would end up being interviewed by one of his classmates: our very own Efrain Rosario! Raphael is now the Chief Financial Officer at Weleda, a world leader in holistic, natural, organic cosmetics and pharmaceuticals, and he joins the podcast to explain his unique career path and his approach to business: performance with a purpose.

Tune into this podcast to learn about:

• Raphael's career path at Unilever, Bel, Coty and more!
• Working in Europe and the US
• Adapting to different environments: bankrupcy, IPO, Digital
• Weleda's mission, vision and growth ahead
• His unique approach to the role of a Chief Financial Officer

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Anna Bertoldini, Head of Employer Branding at NielsenIQ, is our guest this week. With her, Christina and Daniel explore how she leverages storytelling to build a compelling employer brand. Tune in to learn about:

• Building an employer brand that reflects the actual company culture
• Attracting and retaining top talent
• Balancing having a diverse team with a solid company culture
• Measuring success and what good looks like

Please leave a review to support us!

Are you already leveraging the Power of People in your marketing strategies?

In this latest episode of #TheSocialCorner, our #marketingstrategy expert Rafael Schwarz is sharing options for companies to better engage their employees, consumers, agency partners and advocates in times of crisis.

This is the last #podcast covering marketing in times of high inflation or economic crisis - have a look at the previous episodes for details about pricing, distribution, advertising and innovation.

More #marketing insights and updates every Thursday powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.

Tune in to learn about:

• Best Practices when setting up a Retail Media Network
• How FMCG companies can better leverage this channel
• Connecting Retail Media Data with an overall Data Strategy
• The benefit for the consumer

Do you know how to adjust your #marketing strategies in times of crisis?

We are back with another episode of #TheSocialCorner, hosted by our #marketingstrategy expert Rafael Schwarz. in this episode, Rafael is evaluating options that brands have for adjusting their #distribution strategy in times of high inflation.

Next week he will look at the importance of #people and human partnerships to successfully navigate any crisis.

More #socialmediamarketing news and insights every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands' Executive Team, joins Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about:

• Paola's Career background
• Transitioning to Imperial Brands after 22 years at P&G
• Advocacy Marketing & the changes happening in tobacco
• Challenges for women to reach the C-Level and promoting diversity in her organization
• Leading and making change through Strategy & Execution

We are back with another episode of #TheSocialCorner, hosted by our #marketing expert Rafael Schwarz.

In this episode, Rafael is evaluating options that brands have for adjusting their #pricing in times of high inflation.

Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

The FMCG Guys Efrain & Daniel are joined live by Jennifer Silverberg (CEO at SmartCommerce) and Stijn Demeersseman (GM/Category Lead at Amazon) to go over the top topics and themes exposed at Shoptalk Europe 2023.

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting live from the OMR online marketing festival in Hamburg, Germany.

These last days, Hamburg has welcomed nearly 70.000 international experts from across the digital and marketing space for the #OMR2023 Festival. In keynotes by key industry leaders and international stars on multiple stages, Masterclasses and Side Events, experts discussed trends and challenges for #digitalmarketing.

In this episode Rafael is summarizing the key messages from the last days, including the state of #socialmedia and #influencermarketing, #socialcommerce, #metaverse, #community engagement and #AI.

Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Patrick Inen, who heads up eCommerce for smart lighting brand Philips Hue at Signify, joins the podcast this week to speak about:

• The evolution of eCommerce since he started in 2014
• Smart Lighting in Digital and eCommerce
• Building a unique proposition on Direct to Consumer
• Linking commercial and tech

We are back with another episode of #TheSocialCorner hosted by our #marketing expert Rafael Schwarz.

Last week Rafael shared his insights and learnings how to adjust #advertising and promotion in times of crisis - this week he is talking about the impications for product #innovation and portfolio management.

Come back next Thursday for more insights and best practices for #FMCG brand management in times of crisis.

Powered by The FMCG Guys and TERRITORY Influence

Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness. 

Tune in to learn about:

- Stephanie's career journey

- Her background in competitive sports

- Moving internationally, and doing so with a family

- Evolving as a Leader

Alex Smith, Commercial Director at YF (formerly Young Foodies), is our guest this week. YF helps young FMCG brands scale through an array of solutions spanning across Sales, Investment or Recruitment.

 Tune into this conversation to learn about:

• YF's mission and business model
• How they partner with brands and retailers
• Developing an FMCG innovation pipeline
• Upcoming areas of growth in FMCG

We are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz.

Consumer preferences and behaviors are impacted significantly by high inflation and economic uncertainty - but how can #marketing leaders react? is it time to invest now? time to downsize the portfolio? time to innovate?

In our new #podcast series Rafael will share learnings and implications how brands might adjust traditional marketing Ps in times of crisis. dial in every Thursday for more insights and best practices for #FMCG brands.

Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Sebastian Micozzi, Global SVP Digital Marketing & Transformation at Bacardi is our guest in this episode. He joined Daniel to share his thoughts on:

• The evolution of Branding
• Digital's impact on Marketing and FMCG
• Finding leaders in Digital & Marketing
• Going into General Management from Marketing

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz.

During the pandemic marketing teams learned to use #influencers as content creators due to their production autonomy and engaging content.

In this episode Rafael is sharing practical tips, best practices and insights to leverage all types of influencers purely for their #content creation capabilities.

Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Sid Baveja, Founder and CEO of Humanery,is our guest this week. We are also accompanied by guest co-host George Argyropoulos.

Tune into this conversation to learn about:

• Sid´s background and going from corporate to entrepreneur
• The Self-Care for Men category
• Humanery's business model
• What are the next steps of the business

After the Easter break we are back with another episode of #TheSocialCorner hosted by Rafael Schwarz.

Marketing teams are still at large neglecting the passion of their brand lovers and fail to involve them as #content creators or brand advocates.

In this episode Rafael is sharing practical tips, best practices and insights to better nurture #brandlovers and turn customers into advocates.

Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Simeon Siegel, a top voice in today's Retail scene (Dubbed "one of the more intellectual students of retail on Wall Street" by WWD), sat down with Daniel at Shoptalk for this full-length episode to go over:

• The current post-pandemic Retail Scenario
• Brands going back to Wholesale
• Excess inventories
• Leadership churn and challenges

Ian Simpson from Sensor Tower joins us to explain how he helps his Consumer Goods clients win through understanding their competitors' retail media performance data.

You can learn more about Sensor Tower's Retail Media Intelligence Here.

Itay Kahana  from Watchful joins us to tell us how monitoring the experience in your competitors  Digital Store can help you win online.

From working in a Plant to Managing a Region; from Supply Chain to Sales through Marketing and from Shampoo to Plant-Based Fish Alternatives, Christine Mei is a Leader that's seen (practically) it all. 

Tune into this episode to hear her story: growing up in Texas, working in P&G Plant as a graduate, going to China in the early 90s, changing industries, going back to the US… and much more!

Our guest is Jessica Watson comes with a unique international background with her "business school" Procter & Gamble, where she worked in the UK, Australia and Singapore in both local and regional roles. She's now the General Manager for the UK at Glanbia Performance Nutrition (GPN), in which she's applying her best practice background to a growing category that also falls into one of her passions: high performance in both life and business.

 Tune into this conversation to learn about: 

• Starting a career at P&G and making unusual international moves
• Changing companies: cultural change and learning a new category
• Performance Nutrition: growth, route to market and more
• Leadership: evolving, keeping a high performing culture across levels and demographics

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

William Margaritis sat down with Daniel at Shoptalk in Vegas to go over the tech updates that most impressed him at Shoptalk last week, as well as going into the Retail vs Wholesale debate.

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, reviewing concrete use cases for #ChatGPT.

How well does this #AI application perform in daily agency life? can it help editorial teams speed up some standard tasks or get them started on some creative work?

With all the buzz and excitement about #ChatGPT it is time to put it to the test.

More insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Andrew Hamada, Co-Founder and CEO Reason Automation (and former Amazonian) joins us live to explain how he's helping companies gather quality data from Amazon.