The Flower Files: The Wildly Native Podcast – Détails, épisodes et analyse
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The Flower Files: The Wildly Native Podcast
Liza Goetz
Fréquence : 1 épisode/8j. Total Éps: 115

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.
Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them.
Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.
Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.
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See allScore global : 62%
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Ep 89 - Building Lush, Natural Holiday Wreaths
Saison 2 · Épisode 89
mardi 25 novembre 2025 • Durée 37:31
Want a wreath that looks designer without the designer price tag? We walk through a simple, durable method for crafting lush holiday wreaths using farm-grown, foraged, and locally sourced materials—plus the pro tricks that keep everything secure, balanced, and beautiful all season.
Whether you’re crafting solo, hosting a wreath party, or selling at a market, this guide helps you design pieces that feel natural, personal, and bragworthy. If this sparked ideas, subscribe, share the show with a friend who loves holiday decor, and tag Wildly Native Flower Farm with your finished wreath—we want to see what you create!
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
Ep 88 - More Petals, Less Panic: How To Grow Without Melting Down
Saison 2 · Épisode 88
mardi 18 novembre 2025 • Durée 36:25
Stop guessing and start testing. We sat down with operator and entrepreneur Ashish Gupta to unpack how creative founders and flower farmers can scale without losing the craft—or their minds. From mapping your weekly work to isolating true needle-movers, you’ll hear a clear framework to align your role with your energy and hire for the right gaps, even when you can only afford a part-time seat.
If today sparked a next step for you, hit follow, share this with a builder who needs it, and leave a review to help more founders find the show. Then pick one test to run this week and tell us how it goes.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
Ep 79 - When Flowers Become Medicine: A Gardener's Mental Health Journey
Saison 2 · Épisode 79
mardi 16 septembre 2025 • Durée 22:12
Have you ever noticed how your shoulders relax and your breath deepens when you step into a garden? There's something profound happening in that moment—something that goes far beyond pretty flowers and vegetable harvests.
Whether you have acres of land or just a pot of basil on your windowsill, your garden can become sacred ground for mental wellness. Every time we dig, water, prune or harvest, we're not just caring for plants—we're tending to something essential within ourselves. I'd love to hear what your garden has taught you about mental health. Share your experiences, and remember: may your mind be as nourished as your soil, and may your flowers remind you of the beauty in every season of life.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
Ep 78 - Preserving Your Flowers In Resin - Chatting with Andrea Cole About How to Preserve Your Bouquet
Saison 2 · Épisode 78
mardi 9 septembre 2025 • Durée 35:16
What if the flowers from your wedding day, memorial service, or special celebration could last forever? Andrea Cole, founder of Designs by Andrea, brings this possibility to life through her remarkable flower preservation artistry. In this captivating conversation, Andrea reveals how a Valentine's bouquet and the discovery of her husband's grandmother's pressed flower hobby sparked a passion that evolved into preserving thousands of meaningful floral arrangements.
Discover how these preserved florals become more than just decorative pieces—they transform into treasured heirlooms that tell stories and preserve memories for generations to come. Want to see Andrea's stunning work? Find her on Instagram @designsbyandrea, TikTok @dvandrea, or visit dvandrea.com to explore the magical world of flower preservation.
Find Andrea and schedule your bouquet preservation here:
Instagram - https://www.instagram.com/designs.by.andrea?igsh=M3kzNW9vcno5eXdn
Website - https://www.dbandrea.com/?utm_campaign=gmb
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
Ep 77 - Ghosted, Rejected, and Undervalued: Why Potential Clients Walk Away
Saison 2 · Épisode 77
mardi 26 août 2025 • Durée 37:32
Ever felt that gut-wrenching disappointment when a potential client ghosts you after what seemed like the perfect consultation? You're not alone. In this refreshingly honest episode, we dive deep into why couples don't book with flower vendors—and why that might actually be the best thing for your business and mental health.
Listen in, share with a fellow flower friend, and remember: your best work happens when you're working with clients who celebrate your vision, not just tolerate it.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
Ep 76 - The Power of Reviews: Growing Your Business Through Social Proof
Saison 2 · Épisode 76
mardi 19 août 2025 • Durée 26:40
Customer reviews aren't just nice-to-have compliments—they're powerful marketing tools that build trust and credibility for your business. In this revealing episode, we dive deep into why reviews matter so much, especially for emotionally-driven businesses like floristry and farming where connection and beauty are everything.
Ready to put these insights into action? We challenge you to reach out to three past customers this week and ask for reviews using the conversational approaches we've shared. Tag us on Instagram to share your experience and the responses you receive! Remember, every time someone shares their positive experience with your business, they're helping future customers feel confident choosing you—and that's a beautiful cycle worth nurturing.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
Ep 75 - Talking About Orchids With the Largest Wholesale Supplier in the US!
Saison 2 · Épisode 75
mardi 12 août 2025 • Durée 34:40
Ever wonder how those stunning orchids end up in your local grocery store? This eye-opening conversation with Toine Overgaag, president of Westerlay Orchids, reveals the fascinating journey from Dutch immigrant orchid growers to building one of America's largest sustainable greenhouse operations.
Whether you're a backyard grower with a single orchid on your windowsill or building your own flower business, this episode delivers practical wisdom about growing your passion into something sustainable and meaningful. As Toine says, reflecting on the best advice he's received: "Make decisions, or decisions will be made for you."
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
Ep 74 - Confessions of Accidental Plant Killers
Saison 2 · Épisode 74
mardi 5 août 2025 • Durée 41:52
Ever caught yourself apologizing to a withering houseplant? You're not alone. The myth of the "black thumb" has discouraged countless would-be plant parents from bringing green life into their homes. But here's the liberating truth we unpack in this episode: nobody is born with a universal talent (or lack thereof) for growing plants.
Whether you're hesitantly considering your first houseplant or already turning your apartment into an urban jungle, this episode offers both the encouragement and practical knowledge to transform your relationship with indoor plants. Share your plant victories with us—snap a picture of your favorite houseplant, tag us @wildlynative, and join our community of plant enthusiasts where both black and green thumbs are welcome!
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
Ep 73 - Flower Farmers: It's a Real Job
Saison 2 · Épisode 73
mardi 29 juillet 2025 • Durée 30:24
The muddy, exhausting, and deeply rewarding reality of flower farming doesn't match the idyllic images you see on social media. When you picture flower farmers, you probably imagine whimsical figures floating through fields in flowy dresses, effortlessly gathering perfect blooms. But as Kenley and Lizzie of Wildly Native Flower Farm reveal, the truth involves 5:30 AM starts, battles with intimidating insects called cicada killers, and planning complex crop rotations 18 months in advance.
Want to experience locally-grown flowers with exceptional quality, sustainability, and unique varieties? Find Wildly Native Flower Farm's arrangements at several local shops or follow them to learn more about their wedding and event designs. Share your thoughts on the real work behind beautiful things—we'd love to hear from you!
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1
Ep 72 - From Paychecks to Petals: Navigating Life as Your Own Boss
Saison 2 · Épisode 72
mercredi 23 juillet 2025 • Durée 40:50
Ever wondered what it's really like to run your own business? Behind the Instagram-worthy moments and "follow your passion" platitudes lies a complex reality that entrepreneurs rarely discuss openly.
If you're considering entrepreneurship or struggling in the "messy middle" of building your business, know that you're not alone. The path isn't easy, but for those who choose it, the ability to create something meaningful that reflects your values makes the journey worthwhile. Take the leap – and know that sometimes your parachute may look different than expected, but you'll find your way.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1


