The Fitness Marketing Agency Podcast – Détails, épisodes et analyse

This week, we're joined by Rob and Silke Martin, owners of Choice Training Club in Mallorca, who share how they made the bold decision to leave CrossFit behind and build a business entirely on their own terms. 

Rob and Silke have worked with hundreds of clients while transforming their gym into a self-sustaining, system-driven operation. In this powerful episode, they reveal what it really takes to go from coach to business owner, master retention, and create a brand that stands the test of time.

Key highlights of this episode include: 

✅ Why owning your brand unlocks true business freedom.

✅ The mindset shift from passionate coach to strategic owner.

✅ How structured onboarding transformed retention overnight.

✅ Marketing that speaks to clients—not just workouts.

✅ Systems that build accountability and sustainable growth.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Ben and Luke cut through the noise with proven sales strategies for online coaches and gym owners. Forget endless DMs and emails, discover why phone calls and Zoom close clients faster and better.

Learn how avoiding sales is holding you back, how to connect with prospects that convert, and what it takes to shift from trainer to entrepreneur. 

Key highlights of this episode include: 

✅ Why automations and DMs rarely convert new clients.

✅ The simple sales method that guarantees more revenue.

✅ How your mindset as a coach affects client results.

✅ Why objection handling is at the heart of coaching.

✅ The real difference between a trainer and an entrepreneur

You can check out FMA Demo, http://fmademo.co, to see how it all works. 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Within the industry, the majority of fitness business owners are male while the majority of consumers are female. This has led to many female consumers having poor experiences with exercise and fitness. Emma Hokayem was initially one of those women. After noticing the gap in the market (which still remains HUGE today) Emma is the proud Founder & CEO of EH Fitness which specifically helps women to overcome many challenges that the current system ignores. In doing so she's tripled her business in under 12 months! Find out the secret to a super successful fitness business whilst helping hundreds of women in the fitness space.

In this episode, Emma shares:

• The challenges faced being a woman running a business 

• The education around post-natal exercise and menopause

• How she wants to create change in a male dominated industry for education around the issues women are facing and how exercise can have a hugely positive impact

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ 

Connect with Emma on Instagram: https://www.instagram.com/eh_fitness_edinburgh/ 

Ben, Charlie and the Fitness Marketing Agency team are currently working with over 400 fitness businesses. The whole purpose of this podcast is to show fitness business owners what's working right now in the industry. If you are a fitness business owner, an entrepreneur, a fitness enthusiast, a coach or anyone else working in the fitness industry - this is for you. 

Thank you for listening.

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ 

Find out more about our podcast here: https://fitnessmarketingagency.com/fmapodcast 

This week, we're joined by FMA Clients, Max Munro and Ruby Hunter, co-founders of Optimal Performance 24, who scaled their gym to £20K/month in just 12 months.

Max and Ruby share how they built a thriving community, charged premium prices with confidence, and created onboarding and retention systems that keep clients coming back. Their journey is proof that smart systems not just hustle drive real growth.

Key highlights of this episode include:

✅ The crucial decision that prevented their second site from failing.

✅ Why mentorship was their best first investment not equipment.

✅ The onboarding system that turns nervous prospects into confident clients.

✅ How premium pricing attracts committed members who stick around.

✅ The retention systems keeping their churn as low as 3%. 

Connect with Ruby: https://www.instagram.com/rubyhunter/

Connect with Max: https://www.instagram.com/maxmunro20/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're breaking down why paid ads are the missing link for online coaches in 2025. Forget boosted posts, forget waiting months for clients to trickle in—this episode reveals why ads are the fastest way to scale your business.

We cover why organic reach is dying, why mentors aren't telling the full truth about ads, and how you can stop fishing in the wrong pond and start getting clients fast.

Key highlights of this episode include:

✅ Why organic marketing is slowing down and losing impact.

✅ The myth of boosted posts—and why they waste money.

✅ How paid ads shortcut client acquisition and save time.

✅ Why most fitness business mentors avoid teaching ads.

✅ The mindset shift needed to scale with confidence.

You can check out FMA Demo, http://fmademo.co, to see how it all works.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're breaking down the truth about marketing metrics with insights every gym owner and online coach needs to hear.

Too many fitness businesses waste money chasing low-cost leads that never convert. In this episode, we reveal the strategies that actually drive profit—from refreshing your offers to building stronger sales systems.

Key highlights of this episode include:

✅ Why cost per lead doesn't guarantee profitability.

✅ How benefits-driven ads outperform feature-driven campaigns.

✅ The power of refreshing your offers to stand out.

✅ Creative variation strategies that slash ad costs in half.

✅ Why sales skills—not just leads—make or break your business.

You can check out FMA Demo, http://fmademo.co, to see how it all works.

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by Jack Burton, a gym owner with three thriving clubs and over 7,500 members, to share the mindset and strategies that fuel long-term success in a competitive market.

From starting as a teenage PT with no business experience to running multiple sites, Jack reveals how constant reinvestment, team building, and calculated risks have shaped his journey.

Key highlights of this episode include:

✅ Why constant reinvestment is the secret to lasting gym success.

✅ How to open and grow gyms without relying on marketing.

✅ The mindset shifts needed to step away from day-to-day operations.

✅ Lessons from turning tough landlord negotiations into growth opportunities.

✅ Why keeping your product ahead of competitors matters more than price.

Connect with Jack: https://www.instagram.com/jackwburton/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business. 

Where to follow FMA? 

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by the founders of one of Ireland's fastest-growing gym brands, Steve and Stuart, who scaled from a single studio to eight thriving locations, all without relying on paid marketing.

They reveal how a science-driven training model, an unshakable focus on culture, and the right systems created explosive growth in a crowded fitness market.

Key highlights of this episode include:

✅ The gym model that scaled to 3,000 members with no marketing.

✅ How culture and presence fuel long-term gym success.

✅ Why coaching technique beats flashy marketing every time.

✅ The systems that make scaling and franchising possible.

✅ Building trust with members from day one.

Connect with:

Steve Weinmann: https://www.instagram.com/stephenweinmann/

Stuart Grehan: https://www.instagram.com/stuart_grehan/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fitnessmarketing.agency/

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

This week, we're joined by Jessica Cook, founder of Thrive Academy, who reveals how she escaped the chaos of running a successful gym to build a scalable, thriving online coaching business.

After hitting rock bottom during COVID and facing emotional exhaustion, Jessica made a bold decision to reinvent not just her business but her life. 

In this no-BS episode, she shares the mindset shifts, business mistakes, and systems she used to go from overworked gym owner to fulfilled online coach making consistent sales each month.

Key highlights of this episode include:

✅ The mindset shift that triggered a complete business reinvention

✅ Why running online workouts can still trap you in burnout

✅ The biggest mistake coaches make when moving online

✅ How personal healing led to business transformation

✅ The key to building a scalable, values-driven coaching program

Connect with Jessica: https://www.instagram.com/jessicacooke/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness