Explorez tous les épisodes du podcast The Fintech Marketers and Leaders Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| The challenges and opportunities of rebranding, with Leah Glass, VP, Global Marketing at Convera | 12 Aug 2024 | 00:29:51 | |
Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand. Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments. Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation. She oversees lead generation, sales enablement, customer retention, integrated campaigns, and product marketing, ensuring alignment with business goals and customer needs. Join them as they cover topics such as:
Leah says: “You're never going to know 100% if your messaging resonates with your audience before you go to market.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth | 05 Aug 2024 | 00:46:33 | |
Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech. OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors. At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set the strategic direction for stakeholder engagement globally. Cool fact: Valentina was named the Standout 35 of Innovate Finance’s Women in Fintech Powerlist in 2018. Valentina and Shameer cover topics such as:
And a lot more. Valentina says: “Make sure you create a fantastic customer experience. You want people to shout about you rather than at you.” Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to innovate and thrive in Fintech using AI, with Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido | 19 Feb 2024 | 00:32:17 | |
We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition. With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla. At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully. If you’re in fintech, you’ve probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis. In this episode, you’ll learn about:
💡Paul says: “We're only gonna see bigger and better things coming from AI in the future.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk And connect with Paul here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to Rebrand for Fintech Growth, with Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions | 12 Feb 2024 | 00:34:35 | |
Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth. With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events. Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace. Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions. In this episode, you’ll learn about:
Subscribe here: 👉 Website And connect with Raquel here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to build a human-centric FinTech brand, with Ariana Sverdlik, Head of Global Brand at SumUp | 05 Feb 2024 | 00:37:03 | |
Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand. From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others. At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all major global activities—product launches, campaigns, experiments—all the good stuff. SumUp is a leading global financial technology company helping over 4 million small merchants start, run and grow their businesses. The company has recently received €285 million in funding. In this episode, you’ll learn about:
💡Ariana says: “Global brand building doesn't happen overnight, and it doesn't happen in one place.” Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Ariana here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to Unleash Your Fintech’s Creative Edge, with Harshil Varsani, Head of Creative at TotallyMoney | 29 Jan 2024 | 00:32:25 | |
Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs. A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers. Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent. Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances. In this episode, you’ll learn about:
💡Harshil says: “The role of a creative leader is to bring out the best qualities out of creatives and help connect the dots.” Help us out! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: Website And connect with Harshil here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to make community building work for your fintech with Henry Barton, Head of Community and Brand at Uncapped | 22 Jan 2024 | 00:36:41 | |
Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities. Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand. In this episode, you’ll learn about:
💡Henry says: “Community is like an organic beast—it needs feeding, maintaining, and constant care.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: And connect with Henry here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Creating diversity of thought in fintech with Monica Millares, Product Principal at BigPay | 20 Nov 2023 | 00:42:32 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay. As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers. She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she worked with brands like Visa, Barclays and Tandem Bank. Monica is part of the founding team BigPay, one of the largest NeoBanks in Southeast Asia, with over 1.37 million users. BigPay helps people with money management, payment and lending solutions, sending money abroad, and much more. In the latest episode of our podcast, she shares her thoughts and advice on Product leadership and growth, improving communication between marketing and product teams, diversity of thought, inclusion and mentorship, and much more. Join them as they cover topics such as: 👉Product leadership and growth in FinTech 👉Managing growth and product development 👉Diversity and inclusion in FinTech leadership 👉Diversity and mentorship in the workplace 👉Career development, mentorship, and self-promotion Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Monica here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Humanising fintech through video content, with Daniel Yubi, Founder and CEO at Payable | 13 Nov 2023 | 00:38:19 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable. Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard. Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year. Daniel and Shameer spoke about the launch of Payable, the value of content creation, and what it feels like to be a YouTube and a Fintech founder. Join them as they cover topics such as: 👉YouTube video creation and FinTech marketing 👉The birth of the fintech industry 👉Payable's go-to-market strategy 👉Creating content that resonates with your audience 👉The trap of authenticity in content creation 👉How the next 12 months look like for Payable Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 🎧YouTube And connect with Daniel here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Customer listening as the heart of marketing, with Samantha de Groen, Product Marketing Manager at Bunq | 06 Nov 2023 | 00:32:09 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq. Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are. Samantha's role is to connect the dots between data research, user feedback, Bunq's overall growth direction as a brand and how to communicate that to users. Listen to Samantha share her insights on the importance of customer listening, removing the taboo around money talks and the importance of brand consistency, among other things. Join them as they cover topics such as: 👉Understanding customer wants and needs 👉The importance of having user personas 👉Differentiating your brand from the competition 👉Talking about money and banking on social media 👉Creating a multi-channel playbook 👉Brand consistency 👉The challenges of entering new territories 👉Sustainability as a unique selling proposition Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Samantha here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Educating customers through social media, with Oliver Mott, Head of Social Media at Starling Bank | 30 Oct 2023 | 00:39:43 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank. Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better. Oliver talks about Starling’s biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more. Join them as they cover topics such as: 👉Social media trends in financial services 👉Starling's recipe for TikTok 👉Influencer marketing strategy and creativity 👉Balancing creativity and compliance in finance 👉Demonstrating influencer marketing ROI 👉Starling and Twitter (X) strategy 👉The role of social media in product development 👉Keeping a loyal community while scaling Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Oliver here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| User acquisition and the power of thought leadership, with Shaul Weisband, Co-Founder and CMO at Jifiti. | 23 Oct 2023 | 00:38:07 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space. Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust. Shaul and Shameer discuss topics like: 👉Enabling banks and lenders in the BNPL space 👉Aquiring customers in the B2B space 👉B2B marketing strategies and thought leadership 👉Brand positioning 👉Tackling price sensitivity in financial products 👉Demand generation and lead nurturing 👉Building tailor messages and content And much more! Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Shaul here 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Marketing campaign evolution and embracing change, with Ian Roberts, Marketing Director, Direct Acquisition at Vitality | 29 Jul 2024 | 00:42:04 | |
Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change. A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking. With more than a million members, Vitality helps people live longer, healthier and financially secure lives, offering health insurance, life insurance and investments. Join Ian and Shameer as they cover topics such as:
Ian says: “Without purpose, your brand is at risk of being scattergun.” Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Becoming The Netflix of Payments, with Kealan Lennon, Founder & CEO CleverCards | 16 Oct 2023 | 00:37:34 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards. Clever Cards is a configurable digital payments platform on a mission to simplify employee benefits payouts and expenses. Since its launch in 2022, CleverCards has been on a hyper-growth journey. Kealan shares how CleverCards launched a digitally disruptive product and signed up 2,500 businesses in eight weeks — a record in the Fintech industry. Listen to Shameer and Kealan talk about the power of word of mouth, how CleverCards is doubling its team and how to identify strategic partners on the road to rapid growth. 👉Entrepreneurship, leadership, and risk mitigation 👉The road to rapid growth and innovation 👉Scaling a fintech startup through distribution and referrals 👉Product development and partnerships in fintech 👉Payments industry challenges and work culture And much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with Kealon here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Unlocking GenZ Audiences with Maria Tsarkova Growth & Acquisition Lead at Tandem Bank | 09 Oct 2023 | 00:34:13 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank. Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages. Listen to Maria and Shameer talk about building and implementing Loop’s go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisition is helping Tandem access Gen Z audiences. They cover topics such as: 👉Developing Loop’s go-to-market strategy 👉Leveraging TikTok through organic content and influencer marketing 👉Launching a new app with limited resources. 👉Reducing acquisition costs 👉Building brand awareness and trust 👉Why Tandem acquired Loop And a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with Maria here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Helping the SaaS Industry Grow Better, Faster, Safer with Andrew Davies, CMO at Paddle | 02 Oct 2023 | 00:41:42 | |
In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax and compliance for over 5000 software companies and has since raised $200m at a $1.4bn valuation and acquired subscription metrics firm ProfitWell. Andrew’s significant experience shaping fast-growing B2B tech businesses, having co-founded B2B personalisation platform Idio - acquired by Insight Partners in 2019 - and serving as VP of Corporate Marketing at digital experience tool Optimizel makes this episode of The Fintech Marketers and Leaders Podcast particularly insightful. Join Shameer and Andrew as they dive into: 👉The importance of understanding your target market 👉Conducting quality market research 👉Building a pipeline that serves your sales team 👉Having a varied range of content in your strategy 👉How to get results and feedback that matters 👉Frictionless selling Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Andrew here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Simplifying bank payments for 75,000+ businesses with Ben Morfoot, Product Director at GoCardless. | 25 Sep 2023 | 00:35:48 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their platforms. Tune in to hear Ben and Shameer talk about anything from what’s hot in the payments industry to building a tight cross-functional team and balancing product complexity and product value dynamics. They cover: 👉 Overview of the payment industry in the current economic climate 👉 The process behind creating the Embed product 👉 GoCardless' market research process 👉 Identifying which user group to go after 👉 Balancing the dynamics of product complexity and product value 👉 The relationship between Product and Marketing teams 👉 The challenges that service providers face 👉 Measuring user adoption and the impact of UX … and a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Ben here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Helping +10 million people seek financial advice, with Karen Barett, Founder & CEO @ Unbiased | 18 Sep 2023 | 00:46:23 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Karen Barett, Founder & CEO of Unbiased. Unbiased connects people with financial advisors, mortgage brokers and accountants and has helped over 10 million people seek financial advice. A few years ago, Karen Barett was going through a hard time at home and was struggling to find a financial advisor who matched her needs. She then decided to build Unbiased and help people make big financial decisions at crucial times. Listen to Shameer and Karen talk about the mindset shift from running a small business to scaling a business and how Unbiased added +20 billion in assets under management to professional advisors. They covered: 👉Gaining traction with the business in the first stage 👉Getting the funnel to work correctly 👉What are personal finance management apps missing 👉Bringing tech in-house to help you scale 👉Monetising your user base 👉The importance of referrals and recommendations 👉Getting more women in fintech 👉The challenges of launching into the US market Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Karen here: 👉 Website
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| When Paid Media Meets Influencer Marketing, with Ross Smith and Julia Lucas from Growth Gorilla | 11 Sep 2023 | 01:02:03 | |
Ladies and gents, the latest Team Talk is fresh out of the oven! Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together. Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, whitelisting, and a whole lot more. Join them as they cover topics such as: 👉Merging influencer campaigns with existing paid campaigns 👉The impact of influencer partnerships on a Fintech’s growth 👉Organic marketing vs performance & influencer marketing 👉How to engage your audience on social media 👉How the Halo effect increases consumer trust 👉What comes first: paid or influencer marketing? 👉Platform selection and targeting audiences 👉Planning a paid & influencer marketing campaigns 👉UGC misconceptions and pricing 👉Running whitelisting campaigns KEY TAKEAWAYS
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Role of Consistency in Meeting Customer Expectations, with Andrea Linehan, Global Chief Marketing Officer at Currency Fair | 04 Sep 2023 | 00:38:59 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Andrea Linehan, Global Chief Marketing Officer at Currency Fair. Along with Wise, Currency Fair is a pioneer in the peer-to-peer marketplace of global money transfers. Andrea joined Currency Fair to sustain the consumer side of the business and build its b2b offering. Listen to Andrea and Shameer talk about how to tailor your marketing strategies to captivate, educate, and retain customers, the value of consistency in meeting and managing customer expectations, and a lot more. Join them as they cover topics such as: 👉 Combining B2B marketing with B2C marketing 👉 How AI will influence customer behaviour 👉 How to manage tech and trends to stay ahead of the curve 👉 Building and maintaining customer trust 👉 Removing friction and streamlining the customer journey 👉 Leveraging content marketing to generate revenue 👉 Tailoring marketing strategies to captivate, educate, and retain customers 👉 The critical role of consistency in meeting and managing customer expectations 👉 Hyper-targeting and its impact on brand equity and customer engagement Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 🎧 Website 👉 Email: hello@growthgorilla.co.uk And connect with Andrea here: 🔗 Website
About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Art of Crafting Compelling Content with Geoff Whitehouse, Content Lead at Clearbank | 31 Jul 2023 | 00:47:54 | |
In the latest episode of The Fintech Marketers and Leaders Podcast, we delve into the world of content creation in the financial technology industry. Joining Shameer Sachdev for this episode is Geoff Whitehouse, Content Lead at ClearBank and self-proclaimed Fintech nerd. With extensive experience working in renowned firms like Publicis Sapient, 11:FS, and TrueLayer, Geoff brings a wealth of knowledge and expertise to the table. 👉His journey into fintech and much, much more... Geoff’s expertise and passion for content creation make this episode of The Fintech Marketers and Leaders Podcast a must-listen for all aspiring content creators, marketers and leaders in the fintech looking to captivate, educate and attract customers. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with Geoff here: 👉 Website
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Navigating Growth in Risky Markets with Amanda Lieu, Director of Brand, Product Marketing, and Growth at Seon | 24 Jul 2023 | 00:27:38 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Amanda Lieu, Director of Brand, Product Marketing and Growth at Seon. Seon is building a centralised department system of fraud, and Amanda is there to help businesses and high-risk markers find clever ways to fight fraud. Listen to Shameer and Amanda talk about the importance of staying on brand while driving growth, respecting geographic nuances, being in sync as a company, building products that align with customer needs—and a lot more. Join them as they cover: 👉Driving B2B growth in different territories 👉Balancing quantitative & qualitative data when making decisions 👉The importance of customer conversations 👉Seon’s winning CRM mechanism 👉Using your unique offering to drive users and create awareness 👉Seon’s state of play with cybersecurity and preventing fraud 👉The impact of AI in preventing fraud 👉The link between growth, innovation and diversity
Subscribe here: 👉 YouTube And connect with Amanda here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Mastering the Art of Managing Multiple Businesses with Joao Monteiro, CEO at CarteiraX | 17 Jul 2023 | 00:32:12 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joao Monteiro, CEO of CarteiraX, a freshly launched digital bank from Brazil. Apart from being the founder of Geomatrix Holdings, 4xC, and CarteiraX, Joao is an award-winning FinTech entrepreneur with over 20 years of experience across fintech, forex, brokerage, trading, AI, and technology. Joao shares Carteira X’s launch story, the importance of focusing on a human-centric approach, how to fight hyperinflation, and the secret to successfully managing several businesses. The topics Shameer and Joao cover: 👉What markets is CarteiraX reaching in Brazil 👉Building credibility as a new business 👉Focusing on a human-centric approach 👉Using AI to improve customer support 👉Collaborating with your competitors 👉How to fight hyperinflation 👉Exciting FinTech trends: Robo advisor, Chat GPT, NLP 👉The secret to managing several businesses Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 www.thefmlpodcast.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Building genuinely disruptive products, with Chris Franklin, CMO at VibePay | 22 Jul 2024 | 00:41:25 | |
We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind. Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the British Triathlon Federation. Chris joined VibePay as CMO five months ago — a pay-by-bank payment platform born out of the ashes of the COVID crisis. It offers instant, free A2A payments to people and businesses, helping them avoid traditional payment rails, which come with high fees and delays. Tune in to learn more about:
And a lot more. Chris says: "Make your marketing something people can buy into.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The importance of leadership and investing in your team, with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty. | 10 Jul 2023 | 00:36:05 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty. The brain behind Monty Finance, Charles created the corporate strategy, launched a NeoBanking proposition in under a year, initiated 300+ potential partnerships discussions, closed 15+ strategic partnerships, and built a team of 80+. Listen to Charles and Shameer talk about promoting innovation, the importance of project management, being a role model and inspiring your team, hiring staff members who can pick up the ball, convenience as key in the future of digital banking, and a lot more. Join them as they cover: 👉Expanding from MENA to the EU and the UK 👉The challenges of internationalising your product or service 👉Regulation of the telecommunication space 👉Acquisition marketing mix in different territories. 👉Managing growth in the B2C sector 👉The direction of digital banking 👉Managing a large team 👉The importance of recognising your team 👉Hiring mistakes to learn from Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉www.thefmlpodcast.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Fintech Marketers And Leaders Podcast: Team Talk Ep. 2 | 03 Jul 2023 | 00:43:47 | |
Welcome to the second edition of The Fintech Marketers and Leaders podcast Team Talk! Every month we’ve got Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joining host Shameer in a laid-back conversation about what’s happening in Fintech. This time, they focused on what's new with the challenger banks, the rise of AI in Fintech, and where social media advertising is heading. Listen to our team share their take on Starling’s, Monzo’s and Revolut’s recipes for success, trusting traditional vs digital banks, how influencer, paid, and organic social media marketing can amplify each other and more. Here’s what they covered: 👉Anne Boden stepping down as CEO of Starlink 👉Monzo hitting profitability for the first time 👉Revolut acquiring 30 million retail users 👉Balancing the good and bad behind AI 👉How AI can make CRM work easier 👉The Data vs Creativity rant 👉AI influencers as brand avatars 👉The antidote to intrusive ads Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Driving Sustainable Growth with Jakub Zakrzewski Chief Growth Officer in Residence at Techstars Berlin | 23 Jun 2023 | 00:41:02 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jakub Zakrzewski, Chief Growth Officer in Residence@ Techstars. After a decade of working with big e-commerce and logistics companies in Asia, Jakub moved to London as Head of Growth at Revolut, where he fell in love with Fintech. Currently Chief Growth Officer in Residence@ Techstars in Berlin, he makes sure companies are set up for success from the early stages with the product they're building, the problem they're solving, and the way they want to structure their growth. Listen to Jakub talk about his job helping companies understand the product market fit, figuring out how to get the first few clients, creating a playbook for hypergrowth and more. 👉What does a chief growth officer in residence do 👉Building and structuring successful teams 👉The importance of product marketing fit 👉Acquisition strategy for B2C vs B2B 👉Growth vs Profitability from an investor perspective 👉Hiring the best talent for international expansion 👉Leveraging tools as a solopreneur And a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Scaling Across Borders with Haralds Zukovs, Head of Marketing at Credolab | 18 Jun 2023 | 00:26:22 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Haralds Zukovs, Head of Marketing at Credolab. Credolab is the largest data analytics platform that helps companies score risk and detect fraud using advanced behavioural analytics leveraging smartphone and web metadata. In previous roles, Haralds has created organic viral content on Facebook with 230K in just two days. As a marketing leader at Credolab, he has helped build marketing divisions, increase client acquisition and boost conversion rates. Listen to Haralds and Shameer talk about Credolab’s scaling journey from one to 38 countries, the importance of understanding your ideal customer profile and how to combine traditional and alternative data with helping clients make risk-adjusted decisions. Join them as they cover: 👉How to decide what countries to expand into 👉How is Credolab acquiring new customers 👉Competing with the larger competitors 👉Leveraging untapped marketing channels 👉Rapid testing vs statistically significant data 👉Using Linkedin for better traffic, lead generation and branding And a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Building a Future-Proof Brand with Oscar Mackenzie, Head Of Marketing at Shares | 05 Jun 2023 | 00:36:24 | |
One platform has captured the attention of brands worldwide: TikTok. With its explosive growth and unparalleled reach, TikTok presents a unique opportunity for fintechs to connect with their target audience in an engaging way like never before. Oscar Mackenzie is no stranger to the world of marketing. Having crafted campaigns and content for renowned names like Red Bull, The North Face, Juventus FC, Lego, and Jeep during his agency tenure, Oscar brings a wealth of knowledge and expertise to the table. In 2021, he ventured into the fintech industry, taking the helm of the marketing team at Shares—a fast-growing fintech company making waves in the UK and expanding into Europe. At Shares, Oscar has spearheaded the development of a community-based approach to investing, which has gained remarkable traction on social media platforms. With over 30k followers on TikTok and an impressive 1 million organic views, Oscar and his team have not only cracked the TikTok code but also mastered the art of building a brand for the future. Join Shameer and Oscar as they discuss:
Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Unlocking The Power of Community-led Marketing with Tom Davies, Head of Marketing at Yonder | 28 May 2023 | 00:37:22 | |
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Tom Davies, Head of Marketing at Yonder. After growing brands like Monzo and Wise, Tom joined Yonder in the early stages and helped build and launch a fully-fledged, FCA-authorised and regulated rewards credit card brand in less than 12 months. Listen to Tom share how Yonder used a community-led marketing approach to raise 62,5 million Series A and hit a crowdfunding target in 48 hours. Other topics Tom and Shameer cover: 👉Leading with a community-focused marketing strategy 👉Getting your audience excited about your product launch 👉Building an engaged community of brand advocates 👉How Yonder’s website traffic tripled after launching an OOH marketing campaign And much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Creating A Positive Impact As A FinTech with Nathan Spiteri, Head of Growth At Plend | 22 May 2023 | 00:28:31 | |
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Nathan Spiteri, Head of Growth at Plend. Nathan, who calls himself a “start-up geek,” is growing Plend, an ethical consumer lender on a mission to give underserved people in the UK access to affordable credit. Listen to him talk about how Plend is educating people on borrowing options, how to make sure you align with the right partners, and why hiring people who share the company’s vision is important. Other topics Nathan and Shameer cover: 👉What makes Plend different from other traditional lenders 👉Using affiliate marketing as a main acquisition channel 👉Keeping great relationships with affiliate partners and increasing traffic 👉Why Plend has an annual financial inclusion report 👉Hiring employees passionate about making an impact And a lot more! Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Selling A Story Instead of Features, With Rory Woodbridge, Senior Director of Product Marketing at Pleo | 15 May 2023 | 00:37:12 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Rory Woodbridge, Senior Director of Product Marketing at Pleo, a platform helping finance teams manage company spending. Before Pleo, Rory worked with big names like Google, Amazon and YouTube and is one of the first people in Europe to work on Google Play. He also runs the popular Substack newsletter, The Product Marketer. At Pleo, Rory is leading the company’s product marketing department, making sure product work is being effectively communicated and building a love for the product. Listen to Rory and Shameer talk about how Pleo has got over 25,000 businesses in their customer base, the importance of a win-loss analysis programme, building a strong reputation for rapid growth, why simplicity in user experience creates brand ambassadors —and a lot more. Join them as they cover: 👉the differences in marketing a FinTech versus a corporation 👉compliance and regulations vs creativity 👉reputation as a source of rapid growth 👉user experience simplicity and product adoption 👉using employees’ presence on LinkedIn to build a personal brand 👉using customer insights to find out your biggest product gaps 👉avoiding feature blindness in competitive industries Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Importance of Adaptability and Versatility in Fintech with Sam Knott, VP of Acquisition at Marshmallow | 14 May 2023 | 00:40:07 | |
For the latest episode of The Fintech Markers and Leaders podcast, we sit down with Sam Knott, a seasoned marketer and the VP of Acquisition at Marshmallow. Sam played a pivotal role in building and expanding Dyson globally by driving rapid growth, launching new categories, and transforming the Direct-To-Consumer business from a 4% share to 40%, making it Dyson's largest channel. Sam’s experience in brand building and growth hacking helped Marshmallow—a company providing insurance for under-served groups—reach new levels of growth. We dive into Sam’s journey from Dyson to Marshmallow and discuss the importance of adaptability and versatility in today's fast-paced fintech. industry. Join Shameer and Sam as they cover: 👉Launching into new territories 👉Fixing underperforming territories 👉The power of audience segmentation 👉Targetting underserved communities 👉Building a financially inclusive brand 👉Driving growth in a saturated market 👉Optimising data and channels
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Sam here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Breaking the B2B Branding Mould With Marc Winitz, CMO at Rapyd | 08 May 2023 | 00:45:10 | |
Branding is more than just a logo or visual identity. It's about building trust, telling a unique story, and delivering on your promise to customers. That’s exactly what Rapyd has accomplished with their new, bold, brand identity. Whether it's a small business looking to move into a new market or a multinational company expanding globally, Rapyd wants to help their customers take bold steps to achieve their goals. Marc Winitz, CMO, shares the secrets behind Rapyd's recent rebrand, exploring what it means to both the fintech, and their customers to "build bold." Since joining as their first marketing hire 4 years ago, Marc has been pivotal in building an entirely new identity for Rapyd, pushing them to become one of the boldest B2B fintechs in the space. 👉 The role of branding 👉 Developing brand story 👉 Building a unique voice and visual identity from scratch 👉 Demystifying B2B brand rules 👉 The power of having a fearless yet smart approach 👉 Targeting customer segments 👉 Leveraging product marketing 👉 Operationalising demand generation 👉Leveraging paid media as a B2B 👉Utilising organic social media 👉 Building brand ambassadors Subscribe here: www.thefmlpodcast.com And connect with Marc here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder | 15 Jul 2024 | 00:46:20 | |
We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age. Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life. Yonder is the credit card for modern explorers, on a mission to improve people's relationship with credit. Join them as they cover topics such as:
Loïs says: ~“People choose you because you've created some sort of emotion in them.”~ HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Future of CRM for Fintechs with Shanae Peynado, CRM Manager at Growth Gorilla | 01 May 2023 | 00:37:29 | |
In the latest episode of the Growth Gorilla podcast, host Shameer Sachdev sits down with Shanae Peynado, CRM Manager at Growth Gorilla, to discuss the future of CRM for fintechs. Shanae has a wealth of experience in the CRM industry and has made it her mission to improve customer engagement and experience for our clients. In this episode, Shanae shares her insights on:
This episode is packed full valuable lessons for fintechs looking to enhance their customer engagement and drive growth in the digital age. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Shanae here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Revolutionising Financial Wellbeing with Chieu Cao, CEO and Founder of Mintago | 24 Apr 2023 | 00:43:17 | |
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sits down with Chieu Cao, CEO and Founder of Mintago, to discuss the importance of financial well-being in the workplace and how Mintago is revolutionizing this sector. Chieu has a wealth of experience in the tech industry, having previously worked for Microsoft, Amazon, and Yahoo. With 21 years of experience, Chieu has made it his mission to improve people's financial education and wellbeing. As an active leader in the wellbeing and startup community, Chieu has co-founded Perkbox, the UK's employee experience platform, and now leads the charge at Mintago. In this episode, Chieu shares his insights on:
And much, much more. Mintago is the UK's most complete and inclusive financial wellbeing solution. Their platform empowers employees to take control of their personal finances and further engage with their pension. Through their pension dashboard, financial wellbeing app, and educational resources, Mintago encourages employees to improve their financial health while helping businesses save on their national insurance costs. As the cost-of-living crisis continues to affect individuals and businesses, financial wellbeing has become a critical aspect of the workplace. Join Shameer and Chieu as they discuss the revolutionary work being done at Mintago to promote financial wellbeing and positively impact people's lives. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Chieu here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Maximising Growth Through Performance Marketing Strategies With Ross Smith, Head Of Performance Marketing at Growth Gorilla | 03 Apr 2023 | 01:00:28 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ross Smith, Head Of Performance Marketing at Growth Gorilla. Since joining our team, Ross has been pivotal creating unique performance marketing strategies for our clients and uses his 13+ years working on paid marketing and search to catalyse real growth for them. Ross brings an abundance of B2B and B2C experience ranging from Retail, Marketing, Gaming and Fintech to our table. From choosing the right performance marketing channels for your fintech to the importance of testing creative and messaging, Ross and Shameer dive into the ins and outs of performance marketing and give an inside look into how to maximise growth for fintechs in this exclusive episode. Join them as they cover: 👉How to choose the right performance marketing channels 👉The right time to add another marketing channel to your strategy 👉Using social channels to acquire clients when Search is not an option 👉Facebook versus Tik Tok — on which one to put your money? 👉No one uses Facebook anymore — myth or reality? 👉How to set up your paid and acquisition budget 👉When's the right time to start testing your messaging 👉What a tracking and analytics setup looks like for our clients 👉From launching a product to scaling and driving growth 👉What Fintechs need to be aware of when launching into new territory Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! 👉 YouTube And connect with Ross here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Building Decentralised Communities of Brand Ambassadors with Anna Stone, Co-Founder at GoodDollar | 30 Mar 2023 | 00:34:36 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Anna Stone, Co-Founder at GoodDollar. Anna’s journey to blockchain started with her desire to work on financial inclusion. GoodDollar is the brainchild behind Anna and the CEO of eToro, Yoni Assia, who shared the same vision—making capital markets accessible to anyone. Listen to Anna and Shameer talk about how GoodDollar enables anyone to get into blockchain and how the company used the power of community to scale to half a million users. Join them as they cover: 👉The go-to-market strategy they used to scale to 1,500,000 users 👉How having a clear mission and vision helps build a brand 👉Setting up and nurturing local communities 👉The key to growing your network by 1000 users/day 👉How community leaders can educate users on product use 👉Web2 vs Web3 marketing and current challenges … and much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: And connect with Anna here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Intersection of Data Residency and Future of BNPL with Jeff Parker, Managing Director International at Marqeta | 27 Mar 2023 | 00:36:18 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jeff Parker, Managing Director International at Marqeta, the modern card-issuing company that empowers innovators to change the world. With over 20 years of experience in the financial services space across four continents, Jeff brings a wealth of knowledge and expertise to the table. In this episode, Jeff and Shameer discuss Marqeta's international expansion strategy, navigating global requirements, the future of buy now pay later, and much more. Join them as they cover: 👉 The role of data residency in Marqeta's international expansion strategy 👉 Navigating requirements when operating globally 👉 Marqeta's role in the Buy Now Pay Later space 👉 The future of B2B for Buy Now Pay Later 👉 Opportunities for embedded finance in this space 👉 The future of lending 👉 How B2B is going to benefit the B2B space and impact legacy banks 👉 What the future holds for Marqeta 👉 What's happening in the Fintech space 👉 And much more! Jeff also shares his insights on the importance of customer experience, the combined power of people and technology, and how Marqeta is adapting to the latest fintech trends. Don't forget to subscribe to The Fintech Marketers and Leaders podcast, so you never miss an episode! Subscribe to the podcast here: 👉 Website And connect with Jeff here: 👉 Website
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech's growth, head to "growthgorilla.co.uk". And make sure to search for "the fml podcast" in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don't forget to click follow to ensure you don't miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| From Zero to 1.6 Million: How Plum Scaled Their User Base With Joost Brok, VP of Marketing at Plum | 20 Mar 2023 | 00:26:37 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joost Brok, VP of Marketing at Plum, the financial well-being app for saving, spending, earning and investing. Joost is a data-led growth and marketing expert with 10 years of branding, marketing technology, B2B and B2C growth experience. He shared Plum’s inspiring journey of successfully launching into nine European countries. Tune in to listen to Joost, and Shameer talk about the key initiative that helped Plum drive growth, missed opportunities, the main challenges Plum faced in its journey and a lot more. Join them as they cover: 👉Plum’s growth journey to 1.6 million users 👉How Plum expanded into 9 European countries 👉The key initiative that helped Plum drive growth 👉Having a blueprint that works and tweaking it 👉When to make the move from performance to the above-the-line activity 👉Tracking and interpreting data when making strategic decisions 👉The main challenges Plum faced in its growth journey Don't forget to subscribe to The Fintech Marketers and Leaders podcast, so you never miss an episode! Subscribe here: 👉 www.thefmlpodcast.com And connect with Joost here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| FML Live: Maximising The Impact of Influencer Marketing for Fintechs | 14 Mar 2023 | 01:14:59 | |
In this exclusive episode of The Fintech Marketers and Leaders Podcast, we dive into the highlights from the recent live recording, where experts in fintech influencer marketing shared their insights on how fintechs can effectively leverage this powerful marketing tool. From the common misconceptions to the latest trends in TikTok and beyond, we explore the key takeaways that every fintech should keep in mind when working with influencers.
Check out the highlights:
These are just some of the key takeaways from our FML Live event. For more insights and strategies, be sure to listen to the full podcast episode. And if you're a fintech brand looking for guidance on influencer marketing, don't hesitate to contact us to learn more about how we can help you build your brand's awareness and grow your tribe. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! www.thefmlpodcast.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Power of Diversity and Inclusion in Fintech With Lissele Pratt, Co-Founder at Capitalixe | 13 Mar 2023 | 00:36:14 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Lissele Pratt, the co-founder of Capitalixe, a fintech consultancy that provides global payments and banking solutions to high-risk verticals such as gambling, crypto, Forex, and financial institutions. Lissele, a Forbes 30 Under 30 honoree and a recognised expert in foreign exchange, payments, and fintech, shared her entrepreneurial journey and how fintechs can bring about change by promoting diversity and inclusion in the workplace. "Always looking at new avenues and constantly strategising is my growth strategy." - Lissele Pratt Lissele's approach to growth reflects her passion for innovation and constant evolution. In sharing her personal experiences, she emphasises the crucial role of a diverse and inclusive work environment in fostering innovation and driving growth within companies. Her insights underscore the importance of creating an environment that supports different perspectives, encourages collaboration, and cultivates a culture of creativity and progress. Join them as they cover: 👉What’s going on in the crypto market, CFD, Forex and gambling world 👉The race between banks vs crypto and its impact on customer acquisition 👉Adopting blockchain technology 👉The biggest challenges for cross-border payments 👉Capitalixe’s catalyst for growth 👉Being a female founder within the tech space And much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Lissele here: 👉 LinkedIn About The Show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Fintech Marketers And Leaders Podcast: Team Talk | 06 Mar 2023 | 00:40:27 | |
Welcome to a special edition of The Fintech Marketers and Leaders podcast! Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joined Shameer in a laid-back conversation about what’s going on in the fintech marketing world. They touched on all the juicy stuff—from Rihanna’s Super Bowl marketing manoeuvre to new platforms like TikTok stealing Google and Facebook’s shine dilemma. Here’s what we talked about: 👉Was Rihanna the real Super Bowl winner? 👉Is GPT AI just a big faff, or can it influence Google, SEO and paid search? 👉The recent features TikTok has been rolling out 👉Are we shifting away from traditional online advertising platforms to non-traditional ones? 👉How does TikTok challenge traditional media, and what does that mean for new brands? If you’re still not sold, these quotes will do the trick. “My relationship with TikTok got so deep I had to get my boyfriend to set a lock code on my account.” - Shanae “I don't google anything anymore. I TikTok.” - Julia “There’s a joke that the best feature on Bing was the import tool, where you pour your Google campaigns into Bing.” - Ross “What’s going on with putting stories on everything … like there’s someone who watches WhatsApp stories.“ - Shameer Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Unlocking The Path To Growth: Building Strong Partnerships With Nick Reid Head Of Strategic Growth At BankiFi | 27 Feb 2023 | 00:39:57 | |
Recently featured in Capsule's Top 50 Innovative scale-ups to watch in 2023, BankiFi is taking the fintech world by storm. We had the pleasure of speaking with Nick Reid, Head of Strategic Growth, UK & Europe, on our latest episode of The Fintech Marketers and Leaders podcast. Tune in to hear Nick share some incredible insights into how BankiFi is helping banks become more customer-centric. We dive into the concept of "outside-in" banking, where the focus is on delivering value to customers rather than just selling products. This innovative approach allows banks to understand the needs of their SME customers better and offer personalised solutions. Nick shares his tips on how young startups can build partnerships with big banks, emphasising the importance of understanding the bank's objectives and how your startup can help achieve them. Join host Shameer Sachdev and Nick Reid for this fascinating conversation where they cover everything from the future of the banking sector to how banks can stay ahead of the curve by embracing innovation. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 www.thefmlpodcast.com And connect with Nick here: 👉 Nick About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to craft authentic brand narratives, with Toni Gregory, Head of Content Marketing at GoCardless | 07 Jul 2024 | 00:38:45 | |
Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy. Toni’s also leading GoCardless’ event series supporting Women in Tech. GoCardless helps over 75,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Toni’s also leading their event series supporting Women in Tech. Tune in to learn more about:
And a lot more. Toni says: “Planning matters. It’s all about the prep work, the brief you put together, the questions you think of ahead of time.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: About the show The Fintech Marketers and Leaders Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “The Fintech Marketers and Leaders Podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Revolutionising Fintech with Open Finance With Huw Davies and Chris Michael, Co Founders at Ozone API | 20 Feb 2023 | 00:34:08 | |
On the latest episode, our host Shameer Sachdev sat down with Chris Michael and Huw Davies, the Co-Founders of Ozone API. Chris has 30 years of experience building high-performing technology teams across various sectors, while Huw has over 24 years of experience in payments and financial services. Huw shared his experience in leading the ecosystem growth at OBIE and driving adoption and usage, while Chris provided us with real-life examples of innovative technology solutions he has developed for global blue-chip brands. They both offered their perspectives on how open banking and open finance are changing the fintech industry, as well as the challenges and opportunities they see in the space. Building trust with customers is crucial in B2B offerings, and our guests shared their insights on how they build trust with their customers, the obstacles they have seen to building those foundations with users, and the techniques they have learned along the way. If you're interested in learning more about open banking, open finance or how to achieve global growth, don’t miss this episode of The Fintech Marketers and Leaders Podcast. Be sure to tune in and listen to our guests' valuable insights to help your fintech grow. Don't forget to subscribe to our show so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Chris & Huw here: 👉 Chris 👉Huw 👉 Website: ozoneapi.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Growing a Successful Fintech App with Iain Russell, Head of Performance Marketing at MoneyHub | 13 Feb 2023 | 00:35:15 | |
In this latest episode of The Fintech Marketers and Leaders podcast, we sat down with Iain Russell, MoneyHub's Head of Performance. MoneyHub won "Open Banking Product of the Year" at FS Tech Awards in 2021—among many other awards. Iain loves the fast-paced environment at MoneyHub and has a lot to share about the fintech startup world, starting from making the best out of limited budgets to the importance of testing and the mistakes marketers make you should avoid. Join host Shameer and Iain as they dive into: 👉How to do marketing on a limited budget 👉The AHA moment you want to drive people to 👉Why you should test multiple channels in your acquisition strategy 👉The importance of keeping a record of all your data And much, much more. Whether you're a startup founder, marketer, or investor, this episode is jam-packed with valuable insights and tips for anyone in Fintech. Grab a cup of coffee, sit back and enjoy the episode! Subscribe here: 👉 YouTube 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Iain here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| From Local Flexibility to Global Success: The Growth Story of Payslip with Fidelma McGuirk, CEO and Founder | 06 Feb 2023 | 00:33:30 | |
In this latest episode of The Fintech Marketers and Leaders podcast, we had the privilege of sitting down with Fidelma McGuirk, the founder and CEO of Payslip. Back in the day, Fidelma understood multinational employers needed to automate, standardize and centralize their global payroll. In 2016, she had a vision — building a solution to simplify payroll management — and that's how Payslip was born. Today, Payslip has become a leading player in the global payroll management space. Fidelma shares her entrepreneurial journey and Payslips's growth journey and expansion across US and EU markets. She gives insights into the future of global payroll management and advice for other entrepreneurs in the fintech space. Join host Shameer Sachdev and Fidelma as they dive into: 👉How did Payslip onboard its first customers 👉How has Payslip's approach to marketing and sales changed over the years 👉How does Payslip drive brand awareness And much, much more. Stay tuned for more episodes of the Fintech Marketers and Leaders podcast, where we bring you insights and inspiration from some of the most innovative and influential fintech leaders. Subscribe here: 👉 YouTube 👉 www.thefmlpodcast.co.uk 👉 Email: hello@growthgorilla.co.uk And connect with Fidelma here: About the show The Fintech Marketers and Leaders podcast is brought to you by Growth Gorilla. Make sure to search for “The Fintech Marketers and Leaders podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow, so you don’t miss any future episodes. On behalf of the team, thanks for listening. | |||
| Secrets of Crowdfunding Success With John Hills, Head of B2B Marketing at Crowdcube | 30 Jan 2023 | 00:40:50 | |
From starting out with early-stage starts-ups to working with Canada’s largest equity crowdfunding platform, John’s natural interest in the industry has helped his career stretch to almost every corner of the Fintech space. John Hills is now Head of B2B Marketing for Europe’s leading equity crowdfunding platform, Crowdcube. He’s now working with Crowdcube to continue to help companies achieve their goals and investors buy into some of Europe’s most exciting businesses. Join host Shameer Sachdev and John as they dive into: And much, much more… This episode is jam packed with valuable insights and tips for anyone in the Fintech industry. Whether you're a startup founder, marketer, or investor, there's something for everyone to learn from John's experiences. So, grab a cup of coffee, sit back and enjoy the episode! Tune in to this episode of The FML Podcast to find out more… 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with John here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||