The Fifteenth Page Show | AI Systems, Marketing Tips, andContent Marketing Strategy for Busy Teams – Détails, épisodes et analyse

Now That You're Set Up—Here's How to Actually Prompt AI

You've uploaded your brand playbook. You've set up your Claude Project. Your custom instructions are dialed in. So why does the output still feel a little… off? In this episode, Amanda and Rachel go back to basics and break down the prompting skills that close the gap between "technically correct" and "actually sounds like my brand."

The fix isn't a better tool or a fancier setup—it's how you talk to the tool once the foundation is already in place. These four moves work across ChatGPT, Claude, and any AI tool you're using.

In this episode, we cover:

• Why prompting AI like a search engine produces generic output—and what to do instead
• The difference between giving AI a task versus giving it a job, and why that one shift changes the output completely
• How naming a specific reader (not just a demographic) gives the tool something real to aim for
• Why telling AI what to avoid is often more powerful than telling it what to do
• How to iterate on output instead of starting from scratch every time—and why that's faster
• Why none of this replaces your brand playbook, and how prompting and brand documentation work together

This week's action step: Think about a deliverable you have coming up this week. Write your prompt using the four-step checklist from this episode—describe the job, name the reader, add constraints, and iterate on the output. Notice how the result compares to what you've been getting.

If you've ever felt like you're briefing a brand-new freelancer every single time you open an AI tool—re-uploading your brand guide, re-explaining your audience, re-describing your tone—this episode is going to change your workflow. Amanda and Rachel break down two Claude features that eliminate the endless repetition and finally make AI feel like a team member who actually remembers who you are.

This is a follow-up to last week's episode on switching from ChatGPT to Claude, but you don't need to have listened to that one first. Whether you're already using Claude or just curious about what's out there, this episode walks you through exactly how Projects and Skills work, when to use each one, and how they compare to what you might already be doing in ChatGPT.

In this episode, you'll learn:

• Why your AI output keeps drifting off-brand—and how to fix it with one setup step

• What a Claude Project is and how to set one up for your business (it's like a client folder your AI can actually read)

• How to use the Project Knowledge base to give Claude lasting context across every conversation

• What Skills are and how they teach Claude repeatable workflows 

• The key difference between Projects and Skills, and when you need one, the other, or both

• How to connect Google Drive so your Project stays up to date automatically

• Why your Brand Playbook is still the single most important thing to upload into any AI tool

This week's action step: Pick one area of your business where you spend the most time going back and forth with AI. Go to Claude, create your first Project, upload your Brand Playbook, and see how different the output feels when the tool actually knows who you are.

Need help building your Brand Playbook or setting up AI workflows for your team? Reach out to Fifteenth Page at fifteenthpage.com.

Fifteenth Page helps brands and marketing teams build practical AI content strategies rooted in editorial excellence. Brand messaging has always been our thing—and in the age of AI, it matters more than ever.

We’re kicking off Season Two of The Fifteenth Page Show with a topic every health brand needs to understand: ChatGPT Health.

This new, health-focused experience inside ChatGPT promises deeply personalized insights grounded in a user’s own medical records, and data. While it hasn’t rolled out publicly yet, its arrival signals a major shift in how people will seek, trust, and consume health information.

In this episode, Amanda and Rachel break down what ChatGPT Health's launch means for women’s health brands creating content today. If your brand treats, educates, advises, or supports people in the health space, this conversation is essential listening.

What We Cover in This Episode

- What ChatGPT Health is—and how it differs from standard ChatGPT

- How personalized, data-driven AI will change consumer expectations for health content

- Why generic health education will no longer feel “useful”

- The behavioral shift toward earlier self-education and smarter patient advocacy

- How ChatGPT Health may impact SEO, blogs, and traditional content strategies

- Where brands can complement AI instead of competing with it

- Why context, nuance, and credibility matter more than ever

- How storytelling and subject-matter expertise create trust AI can’t replicate

- The rise of “how to talk to your doctor” content—especially in women’s health

- What brands should start doing now to prepare for this shift

Key Takeaways for Health Brands

- AI will win at personalization—brands should win at meaning, nuance, and trust

- The job of brand content is no longer to give answers, but to explain the why

- Credibility, transparency, and evidence-based practices are no longer optional

- Editorial standards, clinician review, and clear sourcing build durable trust

- The most valuable content helps people understand, advocate, and feel supported

About the Show

The Fifteenth Page Show brings you smart conversations at the intersection of brand strategy, content, and AI-powered systems. Hosted by Amanda and Rachel of Fifteenth Page, each episode helps brands sharpen their messaging and scale their brand marketing content without losing their sanity.

It’s the last Fifteenth Page Show of the year—and we’re wrapping with five trends that will shape brand marketing in 2026.

Fresh off our holiday party (yes, matching Grinch sweatshirts were involved), we’re keeping this one short and strategy-packed. This isn’t about chasing shiny trends. It’s about recognizing real shifts in audience expectations and brand behavior.

Inside:

• Why “AI slop fatigue” is real—and what replaces it

• How brands are rethinking trust as a key performance metric

• The return of IRL experiences (and what “micro-experiences” really mean)

• Why nostalgia is back (and working)

• The new SEO: Generative Engine Optimization (GEO)

Plus, a heartfelt thank you to our listeners—for tuning in, sharing, and helping us grow this little pod into something powerful.

👉 If you’re a marketer, founder, or creative in women’s health, this one’s for you. Trend-forward, people-first, and totally slop-free.

✨ Want more AI + brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights from our studio: fifteenthpage.com/about 

As the year wraps up, Fifteenth Page is looking ahead to what 2026 demands from brand and content leaders—especially in women’s health. In this episode, we break down five essential brand marketing resolutions that will help your business build authority, stay competitive in an AI-driven landscape, and scale content without losing credibility or voice.

What We Cover in This Episode:

1. Get Serious About AEO & GEO: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are no longer optional. We discuss how brands can optimize content so it’s easily surfaced, cited, and trusted by AI tools like ChatGPT—without throwing out their existing SEO strategy. The key shift? Designing content for answerability, not just rankings.

2. Nail Your Brand Voice & Messaging: If your brand voice lives mostly in people’s heads, it’s time to document it. We explain why clearly defined messaging isn’t just a content exercise—it’s a strategy check that reveals gaps, misalignment, and missed opportunities across your brand.

3. Clean Out Your Content Closet: A content audit in 2026 needs to go beyond traffic metrics. We talk about how to evaluate whether content is building or diluting your authority, how to identify strategically off-brand pages, and why brand voice clarity must come before content cleanup.

4. Invest in the Right Storytellers: As AI levels the content playing field, storytelling becomes the differentiator. We explore why brands are increasingly hiring editors, journalists, and brand marketers—and how the right storytelling talent can help your brand stand out in a crowded landscape.

5. Treat Content QA Like Product QA: Your product wouldn’t ship without testing—so why does your content? We break down what content quality assurance should look like in women’s health, from medical review to brand voice checks, fact-checking, and editorial workflows that support scale without sacrificing trust.

What brand marketing goals are on your list for 2026—and what’s getting deprioritized? Share your thoughts in the comments. We can’t wait to see what your brand is building next year!

GET IN TOUCH: Need help making your 2026 goals reality? Explore our brand marketing packages and get in touch at fifteenthpage.com

AI isn’t replacing your creative team—but it can tank your brand if no one’s watching.This week, we break down Valentino’s now-infamous “AI slop” campaign, our tests with Google’s Pumeli tool, and the very real risks of removing humans from the creative process.

If you're a marketing or content leader feeling the pressure to automate everything, this episode is your (reassuring) reality check.

In this episode:• The Valentino AI fail everyone’s talking about. Watch at your own risk here.• What Google’s Pumeli gets right—and very wrong• Why human editors remain non-negotiable for brand trust

🎁 Get a free 30-minute strategy session: First come, limited spots. Book your free strategy session.

In this Thanksgiving-week episode, we’re talking about one of our all-time favorite topics: Brand Voice—and why it’s becoming the last true differentiator in the age of AI-generated everything.

As AI makes it easier than ever to produce content at scale, brands are running into a new problem: sameness. When everyone uses the same tools, the same models, and the same “friendly conversational” defaults, it becomes nearly impossible to stand out.

That’s where brand voice becomes your best advantage.

If you’ve been feeling like your content is drifting into AI-generic territory, or if you know your brand voice currently lives inside one person’s head and nowhere else, this episode is your nudge to finally codify it.
Because the brands that win in 2025 and beyond will be the ones who sound unmistakably like themselves—not because they create the most content, but because they’ve created the most distinctive.

RESOURCES MENTIONED:

• Brand Voice Toolkit: Your starting place for defining a tone that AI can actually work with—not flatten.
• Get in Touch: Need help defining or refining your brand voice—or figuring out how to translate it into your AI workflows? We’d love to support you. Visit fifteenthpage.com to get in touch.

Planning a big 2026 launch? Whether it’s a new product, new brand, or fresh campaign—this episode is your step-by-step guide to setting it up for success (without the stress).

We’re deep in the holiday campaign season, but the savviest brands are already thinking months ahead. In this episode, we break down the exact systems and strategies you should put in place now to ensure a smooth, cohesive, and high-converting launch later.

Here’s what we cover:

• Why your messaging framework is your campaign’s backbone—and what to include

• The proof points that matter: testimonials, founder story, real reviews, clinical research

Try this: The exact ChatGPT prompt we used to write our founder story 

• Creating a scalable editorial strategy (even if you’re using AI or freelancers)

• What content systems to build now to save time later (plus our fave tip: a custom GPT for your campaign)

• How to turn your 2026 launch into a calm, collaborative, conversion-ready rollout
  

Whether you’re an emerging brand or scaling fast, this framework will set you up with launch confidence.

🧠 Bonus: Want our Go-to-Market Package details? Head to Fifteenthpage.com or reach out for a free strategy call.

Amanda Flores and Rachel Morris reflect on three years of building Fifteenth Page, a women-led brand studio. They share the real talk on partnership, purpose, and the lessons that keep both friendship and business thriving.

Links & Mentions

• CliftonStrengths Assessment

• Learn more about Fifteenth Page

• Follow us on Instagram @fifteenth.page

Are copywriters really being replaced by AI—or just learning to work smarter with it?

In this episode, Rachel and Amanda answer the most common questions they get about using AI in copywriting and content strategy. They share how AI has changed their workflow, what still needs a human touch, and the tools that actually save time for small teams.

You’ll also hear how they talk to clients about ChatGPT, the risks of using AI in women’s health content, and Amanda’s must-try ChatGPT parenting hack that’s saving parents everywhere this holiday season—grab the link here.

✨ Want more AI + brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights: fifteenthpage.com/about