The Fearless Foodie (formerly, Oh For Food's Sake) is a space for honest chats, practical tools, and the reminder that being fearless doesn’t mean having it all sorted – it means feeling the fear and doing it anyway. Especially when the industry we love often feels like it’s breaking us.
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And fearless starts with you.
Be Bold. Be Brave. Be Fearless
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I wanted to start this season with a topic that comes up time and time again when I'm working with leaders across food manufacturing and retail.
"Be more strategic."
It's one of the most common pieces of feedback people receive as they progress in their careers, yet it's rarely explained in a way that's practical or useful.
In this episode, I explore what strategic leadership actually means and why so many people find the transition difficult. Across food manufacturing and retail, I see talented managers promoted because they're brilliant at delivering results, only to discover that leading strategically requires a completely different set of skills.
With businesses asking teams to do more with less, it's easy to become trapped in firefighting mode. The constant pressure to solve today's problems leaves little space to think about tomorrow's opportunities, making it difficult to step back and see the bigger picture.
I introduce the four pillars of Fearless Strategic Leadership, a framework I've developed alongside Donna Ward-Higgs to help leaders build practical strategic capability.
See Wider
Understand the wider system you operate in, not just your own area of responsibility. Look beyond immediate problems to recognise patterns, relationships and opportunities.
Think Deeper
Create space to make sense of complexity, ask better questions, and focus on what really matters rather than reacting to every urgent request.
Stand Firmer
Have the confidence to back your judgement, communicate priorities clearly, and hold your ground when difficult decisions need to be made.
Bring People on Board
Create clarity, build trust, and help others understand where you're heading so they can make decisions without relying on you for every answer.
Throughout the episode, I also explore why self-awareness sits at the centre of strategic leadership. Understanding your own habits, behaviours, and reactions under pressure makes it much easier to recognise when you've slipped back into firefighting mode and when it's time to step back.
Rather than trying to change everything at once, I encourage you to think about which of the four pillars feels strongest today and which one could benefit from a little more attention.
Strategic leadership is not about having all the answers. It's about creating enough space to think clearly, make better decisions, and help others do the same.
Timestamps
00:00 – Why "be more strategic" is such frustrating feedback
02:26 – Why so many leaders get stuck in the weeds
03:47 – The difference between busyness and strategic thinking
06:15 – The four pillars of Fearless Strategic Leadership
10:47 – Moving from doing the work to leading the work
11:19 – Practical questions to strengthen each pillar
Connect with me here:
https://www.linkedin.com/in/amywilkinsoncoach/
Useful Links & Support
If this episode resonated, especially around leadership development and building strategic capability, here are a few places to continue the conversation.
Fearless Strategic Leadership
Learn more about the Fearless Strategic Leadership framework and how it helps leaders develop practical strategic thinking.
Work with Fearless Foodie
Leadership development and team support tailored to food manufacturing and retail environments.
https://fearlessfoodies.co.uk
A Big Thank You to Our Sponsors
IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise.
https://www.ifp-labs.com/
Bethan’s Bite-Sized Bulletin June 2026
Saison 4
lundi 29 juin 2026 • Durée 03:31
Welcome to Bethan’s Bite-Sized Bulletin - your quick-fire briefing on what’s happening across the food and drink industry. In under five minutes, journalist and Food Manufacture editor Bethan Grylls shares the latest headlines, trends and developments to keep you in the know.
Explore more industry news at foodmanufacture.co.uk
You can follow us here on Instagram: @thefearlessfoodiepod
Find Amy on Instagram or LinkedIn for further support with industry coaching and facilitation.
IFP Labs sponsors the Fearless Foodie Podcast https://www.ifp-labs.com/en/index.php
Your People Are Not Machines: A Leadership Reality Check
Saison 4 · Épisode 30
mardi 23 juin 2026 • Durée 25:24
You would never run a production line without maintaining it. Yet many businesses are expecting people to operate at full capacity without the support, recovery, or development they need.
In this episode, I share what I am hearing from leaders and teams across food manufacturing and retail. Regardless of company size, sector, or role, the same themes keep appearing. People are tired. Teams are stretched. Leaders are being asked to deliver more with less.
We explore the wider challenges facing the industry, from rising costs and restructuring programmes to ongoing talent shortages and declining business confidence.
One of the biggest concerns is the impact these pressures are having on people. Burnout is increasing. Development budgets are being reduced. Teams are losing experienced colleagues while remaining employees absorb additional responsibilities.
I also discuss the hidden costs of short-term decision-making. Overpaying people to stay while under-investing in their development may solve an immediate problem, but it does little to build long-term engagement or capability.
There is a particular focus on what happens when people become stuck in survival mode. Creativity drops. Innovation slows. Confidence decreases. The energy needed to improve and move forward gets replaced by the need to simply get through the day.
We also look at the challenges facing the next generation entering the industry. If new talent sees stressed teams, limited development opportunities, and constant pressure, it becomes harder to attract and retain the people the industry needs.
Most importantly, this episode focuses on what leaders can do, even when budgets are tight.
Supporting people does not always require expensive wellbeing programmes or large-scale initiatives. Honest conversations, regular check-ins, appreciation, development opportunities, and simply acknowledging the reality people are facing can make a significant difference.
The external pressures may not be going away any time soon. But how leaders show up for their teams remains one of the most important choices they can make.
Food Manufacturing's Talent Problem Isn't What You Think
Saison 4 · Épisode 29
mardi 16 juin 2026 • Durée 38:32
The phrase "talent shortage" gets used a lot in food manufacturing and retail. But is there really a shortage of talent, or are we simply overlooking people who do not fit traditional expectations?
In this conversation, I’m joined by Rich Howell, founder of Marvel FMCG, to explore some of the biggest challenges facing recruitment in the food industry today.
We discuss the biases that continue to influence hiring decisions. Age, career gaps, industry background, and assumptions about what a successful career should look like can all prevent businesses from accessing exceptional people.
A major theme throughout the episode is the idea of the squiggly career. Many of the most capable people have taken sideways moves, stepped back for personal reasons, changed industries, or followed paths that do not fit a neat progression.
Rather than seeing these experiences as weaknesses, we discuss why they often build resilience, adaptability, and broader perspectives that businesses desperately need.
The conversation also looks at flexibility and how expectations around work have changed. Candidates are increasingly looking for roles that fit around their lives, while businesses continue to wrestle with how to attract and retain talent in a competitive market.
We explore Marvel FMCG’s approach to recruitment, including anonymised CVs and focusing on skills and potential rather than assumptions or labels.
There is also a strong message for hiring managers. The candidate experience matters. Small acts of communication, respect, and transparency can make a significant difference to how people experience your business and whether they choose to join it.
Ultimately, this episode is a challenge to rethink what talent really looks like and to recognise that some of the best people may not have the most obvious CVs.
Timestamps
00:00 – Is there really a talent shortage in the food industry?
02:43 – Building Marvel FMCG and becoming a force for good in recruitment
The Conflict Pattern That Could Be Holding You Back
Saison 4 · Épisode 28
mardi 9 juin 2026 • Durée 16:52
Conflict often gets treated like something to avoid. But in reality, conflict is part of collaboration, decision-making, and working with other people.
In this episode, I start with a situation that will feel familiar to many people in food manufacturing and retail. You are sitting in a meeting, you have put time and effort into a project, and suddenly someone challenges your idea.
Your heart rate increases. Your mind starts racing. You feel defensive, frustrated, or tempted to shut down completely.
These reactions are not signs that you are bad at communication. They are human responses.
I explore the Thomas-Kilmann conflict model and the five conflict styles people naturally move towards under pressure: competing, avoiding, accommodating, compromising, and collaborating.
The important thing is that none of these styles are right or wrong. They all have strengths and risks. The challenge comes when we rely too heavily on one style and stop adapting to the situation in front of us.
I share examples of how each style can show up inside food businesses and the impact they can have on trust, credibility, and relationships.
We also explore practical shifts that can help in real-life situations. That might mean asking a question instead of withdrawing when you normally avoid conflict. It could mean holding your position a little longer if you usually accommodate everyone else. Or recognising when pushing harder is actually damaging the conversation.
The aim is not to become someone different. It is about becoming more aware of your own patterns and making small adjustments that strengthen relationships and improve outcomes.
I also introduce Fearless Influence as a practical way for teams to continue these conversations and better understand how conflict shapes communication and collaboration.
If you want stronger conversations, healthier challenge, and more confidence in meetings, this episode is a reminder that conflict does not have to damage relationships. Handled well, it can strengthen them.
Trust Over Fear: The Leadership Shift Food Teams Need
Saison 4 · Épisode 27
mardi 2 juin 2026 • Durée 39:59
Leadership often gets reduced to targets, results, and performance. But in food manufacturing and retail, where pressure is constant and expectations are high, how people feel at work can have a huge impact on what they achieve.
In this conversation, James shares his journey from working in kitchens to leading product and innovation teams at Sainsbury’s. Along the way, he experienced very different leadership styles and learned important lessons about the type of leader he wanted to become.
One of the strongest themes in this episode is trust. James reflects on moving away from the traditional “shouty chef” approach and realising that fear might drive short-term compliance, but it rarely creates sustainable performance.
We discuss what happens when leaders create environments where people feel safe to contribute, ask questions, and make mistakes without worrying about punishment.
There is also honesty around the reality of career changes and reinvention. Moving from kitchens into head office environments meant learning new skills, adapting to uncertainty, and becoming comfortable with being uncomfortable.
We also explore the relationship between resilience and support. Resilience should not mean expecting people to absorb endless pressure. Strong teams are built through trust, development, and helping people succeed rather than simply expecting more from them.
Another important discussion is around standards. Maintaining high expectations matters, but there is a difference between driving performance and creating anxiety.
James shares practical advice on helping people learn from mistakes rather than fear them, building intrinsic motivation within teams, and understanding the responsibility leaders have to shape someone’s experience of work.
The episode closes with a powerful reminder that treating people like humans is not a soft leadership approach. It is often the thing that creates the strongest teams.
Timestamps
Bethan’s Bite-Sized Bulletin May 2026
Saison 4
mercredi 27 mai 2026 • Durée 02:48
Welcome to Bethan’s Bite-Sized Bulletin - your quick-fire briefing on what’s happening across the food and drink industry. In under five minutes, journalist and Food Manufacture editor Bethan Grylls shares the latest headlines, trends and developments to keep you in the know.
Explore more industry news at foodmanufacture.co.uk
You can follow us here on Instagram: @thefearlessfoodiepod
Find Amy on Instagram or LinkedIn for further support with industry coaching and facilitation.
IFP Labs sponsors the Fearless Foodie Podcast https://www.ifp-labs.com/en/index.php
The Four M’s Food Leaders Can No Longer Ignore
Saison 4 · Épisode 26
mardi 26 mai 2026 • Durée 40:17
Supporting women in the food industry should not be seen as a nice to have. It is a commercial, cultural, and leadership priority.
In this live conversation, I’m joined by Tracy Southwell and Ross Dennison to talk honestly about what inclusion actually looks like in food manufacturing and retail.
We start with a reality many businesses are facing. Experienced people are retiring, skills shortages are growing, and attracting the next generation of talent is becoming harder. Keeping great people matters more than ever.
Tracy shares practical examples from March Foods of what supporting women looks like in real life. Not policies written in boardrooms, but meaningful changes on the factory floor. Flexible shifts. Wellness spaces. Job redesign. Cross-training. Conversations that happen before someone feels forced to leave.
One of the strongest parts of this discussion is what Tracy calls the “four M’s”. Maternity, menopause, miscarriage, and menstruation. Topics that have historically been uncomfortable in workplaces, but that affect retention, wellbeing, and performance every single day.
Ross brings a valuable perspective on allyship, sponsorship, and what it means for men to actively support women, not just agree with the idea of fairness. We discuss why influence matters, why calling out poor behaviour matters, and why creating opportunities for others should be seen as leadership, not activism.
We also go beyond gender. Diversity of thought, life experience, and background all shape stronger teams, better decision-making, and healthier cultures.
There is honesty throughout this episode about the realities of factory life, targets, shift patterns, and commercial pressure. But there is also optimism. Because small, practical changes can have a huge impact.
Whether it is creating more flexibility, supporting someone returning from maternity leave, or simply making it easier for people to speak openly about what they need, the message is clear.
Human workplaces build stronger businesses.
Creative Intelligence: Unlock the Strengths in Your Team
Saison 4 · Épisode 25
mardi 19 mai 2026 • Durée 37:16
Creativity is not a job title. It is how work gets done.
In this conversation, Susan shares her background in food product development and introduces Creative ID, a framework that helps people understand how they naturally approach ideas, problem-solving, and delivery.
Challenging the idea that creativity belongs to a small group of “ideas people”. In reality, every role in food manufacturing and retail requires creativity, whether that shows up in spreadsheets, processes, communication, or product development.
We explore the five creative styles and how each one contributes to getting work over the line. From generating ideas to refining, selecting, and supporting delivery, each style plays a role in turning thinking into action.
Susan and I share our own Creative ID profiles, which sit at opposite ends of the spectrum. This gives a real insight into how different styles show up at work, what energises people, and what can quickly drain them.
A big theme in this episode is energy. When you understand your natural way of working, you can start to recognise why certain tasks feel easy and others feel exhausting. This awareness is key to managing workload, avoiding burnout, and building teams that actually complement each other.
We also look at how creative differences can cause friction. What one person sees as structure, another might experience as restriction. What one sees as energy, another might find overwhelming. Understanding these differences helps teams move from frustration to collaboration.
There is also a practical side to this. We discuss how to use creative styles to allocate work more effectively, improve communication, and build stronger working relationships both inside and outside of work.
If you want to improve how your team works together, or simply understand your own strengths better, this episode offers a grounded and practical way to think about creativity.
The Assumption Trap: Why Food Products Miss the Mark
Saison 4 · Épisode 24
mardi 12 mai 2026 • Durée 40:08
Innovation in food is often overcomplicated. At its core, it comes back to whether people will actually buy your product more than once.
In this conversation, Scott shares the journey of Flava People, from its roots in butchery through to becoming a leading product development business. It is a story shaped by constant adaptation, changing consumer habits, and learning through experience.
We talk about the shift in how people cook and eat. Time pressure, convenience, and “occasion-led” eating are shaping behaviour more than traditional categories. People still want to feel like they have cooked, but they also want it to be quick, simple, and realistic.
A big theme in this episode is the danger of assumptions. It is easy for teams to convince themselves that consumers use products in a certain way, but when those assumptions are wrong, the consequences are clear. Products sit on shelves and do not repeat.
Scott shares examples of where this has happened, and why even strong ideas can fail if they are not grounded in real-life behaviour.
We also get into the commercial reality of food retail. The economics are tough. Cash flow matters. Rates of sale matter. And getting listed is not the finish line many believe it to be.
There is also a focus on creativity and discipline. Great ideas matter, but they need to be balanced with a strong understanding of the basics. Flavour, format, and convenience consistently outperform overcomplicated concepts.
For anyone working in product development or leading teams, this episode is a reminder to stay close to the customer, focus on what really matters, and not get distracted by trends at the expense of fundamentals.
Timestamps
00:00 – Why branding alone does not drive repeat purchase
00:10 – Introduction and focus on cooking habits and assumptions in product development
01:24 – Flava People’s journey and adapting over time
07:06 – Changes in cooking habits and the rise of convenience
10:22 – Shortcuts, “packet guilt”, and the need to feel like you have cooked
13:00 – The risk of building products on assumptions
15:09 – Challenger brands and the importance of standing out
17:39 – The reality of retail economics and rates of sale
21:08 – Working with retailers and adding real value
22:36 – Brand licensing and what makes it successful
27:06 – Marketing, branding, and product quality
29:34 – Why flavour remains the most important factor
34:32 – Advice for creatives: do not ignore the basics
37:07 – Where to find Scott and Flava People
Timestamps
00:00 – Why people need maintenance just like production lines
00:40 – What leaders and teams are really saying right now
02:14 – Falling business confidence and growing cost pressures
04:14 – Mergers, acquisitions, and the human impact of restructuring
06:29 – Overpaying, under-developing, and the trapped talent challenge
08:16 – Why younger talent is leaving the industry
09:27 – The reality of stress and burnout in food manufacturing
10:52 – When food jobs become spreadsheet jobs
13:01 – Frozen budgets, paused projects, and industry-wide impact
13:55 – Survivors’ guilt and life after restructuring
15:34 – The commercial cost of burnout and knowledge loss
17:07 – How survival mode damages innovation and growth
19:34 – Why honesty matters more than corporate wellbeing initiatives
21:15 – Preventative maintenance for people, not just equipment
22:11 – Practical ways to support teams without additional budget
23:48 – Final reflections on leading through difficult times
Connect with The Fearless Foodies
The Fearless Foodie Newsletter straight to your inbox. No fluff, no spam.
Subscribe at:
https://foodies.fearlessfoodies.co.uk/podcast
Connect with me here:
https://www.linkedin.com/in/amywilkinsoncoach/
Useful Links & Support
If this episode resonated, especially around resilience, leadership, and supporting people through change, here are a few places to continue the conversation.
Work with Fearless Foodie
Leadership development, resilience workshops, and team support tailored to food manufacturing and retail environments.
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise.
https://www.ifp-labs.com/
05:39 – Giving back through purpose-led recruitment
07:19 – Why the talent pool may be bigger than we think
09:48 – Looking beyond category experience and taking chances on people
13:31 – The reality of bias in recruitment, including ageism
16:31 – Career gaps, overqualified candidates, and flexible roles
19:50 – Is workplace flexibility moving forwards or backwards?
22:14 – Managing a five-generation workforce
27:11 – The candidate experience and where businesses get it wrong
29:00 – Why treating candidates like humans matters
34:27 – The strength of squiggly careers
35:46 – Building a more human approach to recruitment
Connect with The Fearless Foodies
The Fearless Foodie Newsletter straight to your inbox. No fluff, no spam.
Subscribe at:
https://foodies.fearlessfoodies.co.uk/podcast
Connect with me here:
https://www.linkedin.com/in/amywilkinsoncoach/
Useful Links & Support
If this episode resonated, especially around recruitment, career development, and attracting great people into the food industry, here are a few places to continue the conversation.
Connect with Rich Howell
Follow Rich for insights on recruitment, talent attraction, leadership, and building people-first cultures in the food and FMCG sectors.
Learn more about Marvel FMCG and their people-first approach to recruitment in the food and FMCG sectors.
https://marvelfmcg.co.uk/
Work with Fearless Foodies
Leadership development and team support tailored to food manufacturing and retail environments.
https://fearlessfoodies.co.uk
A Big Thank You to Our Sponsors
IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise.
https://www.ifp-labs.com/
Timestamps
00:00 – What happens physically when conflict shows up
01:20 – Understanding your default conflict response
03:19 – Introduction to the Thomas-Kilmann conflict model
03:40 – Competing style: strengths and risks
04:42 – Avoiding style: when it helps and when it hurts
06:12 – Accommodating style and the people-pleasing trap
07:19 – Compromising and why meeting halfway is not always best
09:27 – Collaborating and creating better outcomes
11:12 – Strengths and challenges of each style
12:04 – Practical ways to adjust your approach
15:16 – What to try in your next difficult meeting
15:54 – Why team awareness matters
16:22 – Final reflections on becoming bolder in conversations
If this episode resonated, especially around communication, confidence, and navigating difficult conversations, here are a few places to continue the conversation.
Fearless Influence
Support designed to help individuals and teams build confidence, communicate more effectively, and create healthier conversations in food manufacturing and retail. https://fearlessfoodies.co.uk
Recommended Reading
Never Split the Difference by Chris Voss
A practical guide to communication, negotiation, and understanding how people respond under pressure.
IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise. https://www.ifp-labs.com/
00:00 – Why helping people feel valued and trusted matters
00:37 – The realities and pressures of food manufacturing and retail
01:52 – James’s journey into kitchens and early career lessons
05:18 – Reinvention and navigating career pivots
08:05 – Toxic kitchen cultures and choosing a different leadership approach
10:27 – Motivating through trust instead of fear
12:27 – Learning through setbacks and failures
14:45 – The connection between team culture and performance
16:40 – Leadership as a responsibility and privilege
20:16 – Creating environments where people can learn and take risks
24:20 – Support, training, and maintaining standards
26:19 – Accountability without creating fear
29:19 – Building intrinsic motivation within teams
33:05 – Challenging low-trust cultures
34:44 – Becoming comfortable with being uncomfortable
38:00 – Why being treated like a human matters at work
If this episode resonated, especially around leadership, resilience, and building stronger team cultures, here are a few places to continue the conversation.
Connect with James Campbell
Follow James for insights on leadership, product innovation, and building high-performing teams.
Work with Fearless Foodie
Leadership development and team support tailored to food manufacturing and retail environments. https://fearlessfoodies.co.uk
A Big Thank You to Our Sponsors
IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise. https://www.ifp-labs.com/
Timestamps
00:00 – Why retaining talented women matters for business growth
00:14 – Welcome and setting the tone for the live conversation
00:38 – Why supporting women strengthens the whole industry
01:06 – Human skills, AI, and the future of food manufacturing
02:31 – Personal motivations for championing women at work
06:06 – The “four M’s” and practical workplace adjustments
08:32 – Normalising conversations around periods, menopause, and more
09:26 – Practical changes at March Foods that support retention
12:44 – Leadership, values, and avoiding hiring people just like you
14:00 – Male allyship, sponsorship, and calling out poor behaviour
16:43 – Confidence, credibility, and authenticity for women leaders
18:19 – Vulnerability and bringing your full self to work
22:49 – Small changes on the factory floor that make a big impact
27:01 – Job shares, flexibility, and supporting working parents
29:06 – Why everyone has a role to play in DE&I
31:41 – The power of women-only spaces and building confidence
36:13 – Supporting returning mums and creating fair career progression
If this episode resonated, especially around leadership, inclusion, and building workplaces where people can thrive, here are a few places to continue the conversation.
Connect with Tracy Southwell
Follow Tracy for practical insights on leadership, people development, and creating workplaces where women can thrive in food manufacturing. https://www.linkedin.com/in/tracy-southwell-97752625/
Connect with Ross Dennison
Follow Ross for insights on leadership, allyship, culture, and building stronger, more inclusive teams in food and manufacturing. https://www.linkedin.com/in/ross-dennison/
Work with Fearless Foodies
Leadership development, culture change, and team support tailored to food manufacturing and retail environments. https://fearlessfoodies.co.uk
01:00 – Susan’s background in food innovation and introduction to Creative ID
02:20 – Why creativity is not just for “ideas people”
03:44 – Creativity as problem-solving across all roles
06:03 – What Creative ID is and how it works
11:04 – The five creative styles and their role in teams
19:50 – Working in your preferred style and managing energy
27:02 – Using creative styles to improve teamwork
32:10 – Understanding your own and your team’s strengths
34:24 – Applying creative styles beyond work
35:53 – How to connect with Susan and learn more
Work with Fearless Foodie
Leadership development and team support tailored to food manufacturing and retail environments. https://fearlessfoodies.co.uk
A Big Thank You to Our Sponsors
IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise. https://www.ifp-labs.com/
If this episode resonated, especially around leadership, AI, and building stronger teams, here are a few places to go next.
Fearless Foodies
Leadership development and team support designed specifically for food manufacturing and retail environments. https://fearlessfoodies.co.uk
Flava People
Product development and flavour innovation specialists helping brands create food that works in real life, not just on paper. https://www.flavapeople.com
Connect with Scott Dixon
Follow Scott for insights on food innovation, branding, and commercial reality in the industry.
IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise. https://www.ifp-labs.com/
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