Explorez tous les épisodes du podcast The Fearless Business Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| How to Develop an Abundance Mindset in Business | The Business Bench | 08 Nov 2026 | 00:19:47 | |
"One of the things I'm feeling a lot of is scarcity." That is how filmmaker Sam Howe opens up on this episode of The Business Bench, and it is a feeling most business owners will recognise instantly. Busy being busy, pouring everything into good projects, then finishing depleted and starting the chase all over again. Robin Waite takes him through the shift that changes everything: stop staring at your own lack, and start focusing on the impact your work has on other people. Scarcity is familiar, often rooted way back in childhood, and that is exactly why it feels safe even when it is holding you back. From there the conversation moves into gratitude, treating yourself like your best client, and the energy shift that turns "please can I have the fee" into "let us create something amazing together." That shift is not just nice to have. It is what lets Sam, a filmmaker used to eight thousand pound projects, propose a sixty thousand pound documentary, because the value was always there. What you will learn:
Robin's line to sit with: "It's about waking up in the morning and going, what's one small step I can take to change and inspire someone's life?" Read the full write-up: robinwaite.com/blog/how-to-develop-an-abundance-mindset Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The Fearless Lead Engine: How to Generate Leads in Any Niche | 01 Nov 2026 | 00:19:24 | |
Lead generation is the number one struggle Robin Waite keeps hearing about from coaches, consultants, freelancers and small business owners. At Ideas Fest, a two-day business festival with around 6,000 entrepreneurs, almost everyone he spoke to named leads as their biggest challenge, and almost everyone named LinkedIn as their plan to fix it. In this episode Robin shares a better plan: the Fearless Lead Engine. It has three parts. Marketing assets build trust and keep working without you. Traffic puts those assets in front of other people's audiences through speaking, partnerships and podcasts. Capture turns interested strangers into named contacts you can follow up with like a human being. Robin explains why missing any one of the three stops the whole engine, how a single podcast appearance brought him 3,000 leads after four and a half years of social media had brought the same number, and the simple voice note follow-up he uses after every talk. He is also honest about the timescale: expect 6 to 12 months to build an engine that runs smoothly. What you will learn:
Signature Robin moments: the car engine with the pistons missing, the 3,000 leads from one podcast interview, and his challenge to the room at Ideas Fest: are we really that unsophisticated with our marketing that the only idea we have is one networking website? Read the full write-up: robinwaite.com/blog/fearless-lead-engine-generate-leads-any-niche Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Surviving Entrepreneur Burnout: How to Get Out of a Business Dip | 26 Oct 2026 | 00:11:16 | |
It is easy to scroll through the highlight reel of other entrepreneurs and assume everyone else has it figured out. In this episode, Robin Waite does the opposite. After 22 years in business, award wins and bestselling books, he talks openly about a September that left him stressed, tired, overwhelmed and, for the first time in ten years of coaching, not enjoying the work. Robin explains how a strong couple of years led him to take his eye off the ball, how quickly a rainy day fund can shrink when consultations dry up, and why being a hands-on parent makes a dip feel even harder. He is candid that a lot of what rattles around your head in these moments is not true, and that separating the real from the imagined is part of the work. He then walks through the 4 Stages of Business Growth from his book Fearless Business Blueprint: Consolidation, Imposter, Fear Zone and Breakthrough. Robin has been through the dip five times before, and his goal each time is the same: get into it and out of it as quickly as humanly possible. If you are in the fear zone right now, this one is for you. What you will learn:
Robin's message to anyone listening: "Whatever it is that you're going through in your business right now, I get it. I'm going through it as well." Read the full write-up: robinwaite.com/blog/surviving-entrepreneur-burnout-business-dip Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How to Make More Money From Clients You Already Have | 31 May 2026 | 00:06:53 | |
Most coaches are sitting on an extra £2K a month and don't even know it. If you're already working with coaching clients, you have everything you need to add a significant recurring revenue stream without finding new clients, increasing your hours, or changing your business model. One simple product addition is all it takes. In this episode, Robin breaks down exactly how to add half day and full day intensive sessions as upsells to existing clients, and why just three quarterly bookings at £1,500 each can transform your monthly income. What you will learn:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The 3 Passive Income Streams Most Coaches Overlook Completely | 24 May 2026 | 00:09:49 | |
Most coaches have money sitting in their business doing absolutely nothing. Interest on savings, affiliate recommendations and underutilised assets are three of the simplest ways to generate extra income each month with minimal effort. Yet most coaches overlook all three completely. In this episode, Robin shares the exact passive income streams he uses to generate consistent additional revenue in his coaching practice, including the one mistake he made for over 12 months that was quietly costing him hundreds of pounds every single month. WHAT YOU'LL LEARN:
🔗 Grab your free Marketing Asset Matrix by dropping "matrix" in the comments or reaching out at fearless.biz Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How to Stop Coaching Clients Leaving Without Paying in Full | 17 May 2026 | 00:09:55 | |
Most coaches are losing thousands every month and blaming the wrong things. It is not your pricing, your niche or your marketing. For many coaches just starting out, the single biggest drain on monthly revenue is the absence of one simple document. Robin learned this the hard way, losing close to £24,000 in his first year of coaching before finally fixing it. In this episode, Robin shares the exact mistake that cost him £2,000 a month, how a simple client agreement transformed his retention and cash flow, and why getting clients to sign a contract is about far more than legal protection. WHAT YOU'LL LEARN:
🔗 Want a copy of Robin's coaching agreement template? Reach out directly at robinwaite.com/app and mention this episode Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| 6 Mistakes Stopping Small Business Owners Getting Clients | 10 May 2026 | 00:14:45 | |
Most coaches are broke not because they lack talent but because they are invisible. The work is good. The results are real. But without the basic foundations of a credible online presence, consistent social proof and the right volume of activity, even the best coaches struggle to attract and enrol clients. The frustrating part is that most of these fixes take less than a day and cost almost nothing. In this episode, Robin breaks down the six mistakes he sees small business owners making repeatedly and the simple, inexpensive fixes that can start generating more leads and enquiries almost immediately. WHAT YOU'LL LEARN:
🔗 Grab your free business scorecard at fearless.scoreapp.com Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How I Freed Up 20 Hours a Week in My Coaching Practice | 03 May 2026 | 00:09:34 | |
Most coaches are not burned out because they work too hard. They are burned out because they are working on the wrong things. Robin discovered this the hard way two years into running his coaching practice, when a mentor looked at his diary and immediately spotted the problem. The fix took less than 30 days and freed up 20 hours every single week, without dropping a single client or reducing his income. In this episode, Robin shares the exact diary audit system he now uses to protect his time, batch his energy and run a thriving coaching practice in just six hours of coaching per week. WHAT YOU'LL LEARN:
🔗 Thinking about making the shift to group coaching? Apply for a free diagnostic call at robinwaite.com/app Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Why Google Is Dead and AI Search Is Your Biggest Opportunity | 26 Apr 2026 | 00:22:54 | |
Google's monopoly on search is over. Most business owners have no idea what to do next. Organic traffic from Google has dropped by 30% in the last 12 months alone. The businesses picking up those lost leads are not the ones spending more on ads or posting more on social media. They are the ones showing up in AI search tools like ChatGPT, Perplexity and Claude. And right now, almost none of your competitors know how to get there. In this episode, Robin breaks down exactly how AI search works, why it represents the biggest shift in digital marketing in 20 years and the five practical steps any business owner can take today to start getting found without spending a penny. WHAT YOU'LL LEARN:
🔗 Get early access to ZeroClick Authority at fearless.biz Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The Unconventional Growth Strategy That Took Me From Zero to $300K | 19 Apr 2026 | 00:12:47 | |
One podcast interview generated as many leads as four and a half years of social media. Here is what that taught Robin about growing a business. Most coaches believe that consistent social media content is the path to sustainable revenue. Robin believed the same thing, until a single guest appearance on Ali Abdaal's podcast produced 3,000 leads in one conversation and made him question everything his team had been doing for years. In this episode, Robin breaks down the unconventional strategies that took his coaching practice from zero to $300,000 a year, why 10x thinking beats working harder every time, and how partnerships with the right audiences can do in one day what social media cannot do in years. What you will learn:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The Networking Strategy Most Coaches Are Too Logical to Try | 12 Apr 2026 | 00:10:43 | |
Most business investments come with a clear ROI. This one did not. Robin went anyway. Flying business class to Dubai, hosting a rooftop dinner for 20 clients and spending three days at one of the world's biggest creator economy conferences is not a decision that makes sense on a spreadsheet. But after 10 years of building a coaching practice with clients in 30 countries, Robin has learned that the most valuable business moves rarely do. In this behind the scenes episode, Robin shares what a day in the life of a global business coach actually looks like, why deepening partnerships matters more than chasing leads, and why trusting your gut over logical ROI calculations is sometimes the most strategic thing you can do. What you will learn:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| 10 Things I Wish I Knew Before Starting My Business | 05 Apr 2026 | 00:29:14 | |
Most of the things holding your business back today were learned behaviours from your 20s. With over 20 years in business, several six-figure ventures and a recent health diagnosis that brought everything sharply into focus, Robin reflects on the 10 things he would go back and tell his younger self about money, health, business and life. Some of these lessons cost him dearly. All of them are avoidable. In this episode, Robin gets candid about the mistakes that quietly shaped his 20s and the simple shifts that would have changed everything. WHAT YOU'LL LEARN:
🔗 Grab a free signed copy of Take Your Shot at fearless.biz/tys Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How to Get More Coaching Clients Without Relying on Social Media | 29 Mar 2026 | 00:28:37 | |
Most coaches are waiting for clients to come to them. That's exactly why they're struggling. Social media posts, perfecting a website and tweaking a lead magnet are not client acquisition strategies. They are procrastination dressed up as productivity. Real client acquisition requires getting in front of people, building trust at scale and creating systems that generate leads whilst you sleep. In this episode, Robin shares the exact strategies he used to build his coaching practice from scratch, including how guesting on over 200 podcasts, building his own community and playing the long game with event sponsorship created a pipeline of qualified leads that still delivers results years later. WHAT YOU'LL LEARN:
🔗 Grab a free signed copy of Take Your Shot at fearless.biz/tys Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Why I Quit Social Media and Doubled My Coaching Revenue | 24 Mar 2026 | 00:15:55 | |
Most coaches are posting every day and wondering why nobody is buying. Here is why.
Social media is not a client acquisition strategy. It is an awareness tool. And confusing the two is costing coaches thousands in lost revenue every single month. In 2022, Robin quit social media entirely, rebuilt his marketing strategy from the ground up and doubled the revenue in his coaching practice as a result. In this episode, Robin reveals the three-tier marketing framework that replaced his social media strategy, why vanity metrics like likes and shares are the enemy of real growth and how one partnership generated over £250,000 in new revenue from a single podcast appearance. WHAT YOU'LL LEARN:✅ Why social media is a short-term awareness tool and nothing more and what most coaches get dangerously wrong about it ✅ The three-tier marketing framework covering short, medium and long-term lead generation strategies that work together ✅ Why marketing assets beat social media every time and how to build content that generates leads whilst you sleep ✅ How strategic partnerships create explosive inbound growth without spending a penny on paid advertising ✅ Why a hyper-engaged audience of 1,000 people beats 100,000 passive followers every single time Contact Robin🔗 Grab a free signed copy of Take Your Shot at fearless.biz/tys Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| 3 Simple Ideas That Made me a Successful Business Owner | 04 Apr 2025 | 00:20:25 | |
Why do some entrepreneurs make success look effortless, while most small business owners feel like they're pushing jelly up a hill? In this episode Robin shares the three simple ideas he believes made him a successful business owner over a 20 year career, and how you can start using them today. He starts with the story of a coach who had done just five consultations in a year, and what that taught him about action. What you will learn:
Books mentioned: The Slight Edge by Jeff Olson, The Infinite Game by Simon Sinek, and The Lean Startup by Eric Ries. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The 1-Page Business Plan That Makes Me 300K a Year | 28 Mar 2025 | 00:09:21 | |
Do you really need a 40 page business plan to succeed? After 20 years in business, building several six figure ventures and selling one, Robin Waite has found something far simpler: a one page plan, small enough to fit on a postage stamp, that sets a clear revenue target and works backwards to the business model you need. In this episode Robin walks through his Goal Focused Pricing framework step by step. You set a realistic revenue goal for the next 12 months, work out the price and number of clients that will get you there, then do the sales and marketing maths: how many consultations, conversations and leads you need each week. It works for coaches, consultants, freelancers and small business owners who want clarity, profit and freedom without drowning in spreadsheets. What you will learn:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The Best Marketing Strategies for Coaches and Consultants | 21 Mar 2025 | 00:13:06 | |
Marketing can feel like shouting into the abyss. Every coach, consultant and freelancer is fighting for attention, and very few are actually being heard. In this episode, Robin Waite shares a simple marketing framework to help you rise above the noise, build real connections and create long term success. Robin explains why traditional social media marketing is failing so many business owners, and what to do instead: partner with people who already have your audience, give away a free gift that is genuinely valuable rather than just another PDF, and get back in the room with people face to face. What you will learn:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How I Built a 6k Newsletter That Makes $25k per Month | 07 Feb 2025 | 00:20:04 | |
Ever wondered how to turn a small email list into a revenue machine? In this episode Robin Waite breaks down the framework that helped grow a 6,000 subscriber newsletter into a $300K a year business, from attracting leads at scale to nurturing them into paying clients. Robin covers the true value of every subscriber, how to grow a list fast without paid ads through list swaps and partnerships, and why physical books and in depth resources outperform generic PDFs as lead magnets. Plus, how one podcast appearance doubled an email list in just 90 days. What you will learn:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How to Achieve More in 12 Weeks Than Most Do in a Year | 31 Jan 2025 | 00:07:53 | |
If you have a hundred ideas and not enough hours, this short episode is for you. Robin shares the simple framework he uses to set and hit big, hairy, audacious goals (BHAGs): pick the few activities that make the biggest difference, set one ambitious target around them, and track it somewhere you will see every day. His example is Operation Podblast. A handwritten postcard on his desk took him from a goal of 30 podcast bookings to 47 in about three months, with 33 interviews recorded in the first 90 days. What you will learn:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| If I Started Investing From Scratch, This Is What I’d Do | 24 Jan 2025 | 00:18:20 | |
Robin Waite shares a practical, straightforward framework for building wealth, whether you are a new investor or an experienced business owner. It is about avoiding risky schemes, protecting your cash, and building multiple income streams that buy back your time. Robin explains why most businesses do not really have a cash flow problem. They have two different problems: making money, and keeping it. He shares how small daily habits build an investor's mindset, why a six month safety net comes first, and a real example of turning £200 into £100,000. What you will learn:
This episode shares Robin's own experience and is general education, not financial advice. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Smartest Way to Make $10k | 10 Jan 2025 | 00:15:49 | |
In this episode, Robin breaks down the ultimate framework for hitting consistent $10,000 months in your business—without relying on gimmicks or quick fixes. Discover why mindset is your biggest ally, how to refocus on the fundamentals that work, and strategies for pricing, scaling, and staying in the game long-term. Robin also tackles the importance of getting out from behind the screen, overcoming fear, and building authentic connections that drive real results. Whether you're an entrepreneur starting out or scaling to the next level, this episode is packed with actionable insights to transform your approach and your bottom line. The Pathway to Consistent $10K Months 1. Mindset Mastery: Your Biggest Barrier to Growth
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| 28 of the Best Business Ideas to Start with Under £200 | 03 Jan 2025 | 00:40:52 | |
Ready to escape the 9-to-5 grind and start your entrepreneurial journey without breaking the bank? In this episode, Robin explores 28 innovative business ideas you can kick off with just £200 or less. Whether you're passionate about pets, skilled in social media, or have a knack for writing, there's a business idea for you. Key Framework for Business SuccessRobin outlines a simple yet powerful framework to guide your side hustle or business venture:
Here’s a sneak peek at some of the standout ideas discussed:
These ideas are perfect for starting small, testing the waters, and scaling up as you grow. We also share practical marketing tips like leveraging local Facebook groups and networking to find clients. Tune in now to discover actionable insights and start building the life you want today! Don’t forget to grab your free copy of “Take Your Shot” by visiting Fearless Biz. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How I Stay Productive 96% of the Week | 20 Dec 2024 | 00:20:57 | |
Struggling to get through an endless to do list, or feeling worn down by the grind of running a business? In this episode Robin Waite shares Matt Essam's 3 F's Framework, a simple productivity system for running your business with purpose and joy while keeping balance in your life. Robin explains why lasting productivity comes from enjoying the work rather than forcing yourself through it, and walks through each of the three F's in turn: Freedom, Fulfilment and Finance. What you will learn:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How to Avoid Online Banking and Push Payment Scams | 13 Dec 2024 | 00:19:00 | |
In this episode, Robin explores the alarming rise of online banking and push payment scams. As technology evolves, scammers are becoming increasingly sophisticated, exploiting human psychology and digital vulnerabilities. Tune in to learn actionable strategies for protecting your hard-earned money and avoiding common traps. Key Topics Covered: 1. Understanding Online Banking Risks Discover how the transition to online banking and app-based platforms has created new vulnerabilities, especially for small business owners. 2. Phishing Scams: How to Spot and Avoid Them Learn to identify phishing emails, text messages, and WhatsApp scams. Find out the red flags—like typos, fake links, and urgent calls to action—that scammers use to trick you. 3. The Anatomy of Push Payment Scams Delve into how scammers use stolen credentials, spoofed phone numbers, and psychological tactics to pressure victims into authorizing fraudulent transactions. 4. Practical Tips to Protect Your Money
5. Your Rights and What to Do If You’re Scammed Find out how to report fraud, seek refunds, and approach financial ombudsmen if you've fallen victim to a scam. 6. Why Financial Institutions Need to Step Up A call to action for banks like Revolut to enhance consumer protection measures and take responsibility for securing digital banking systems. Your Input Matters Have you been a victim of a scam or found creative ways to stay safe? Share your experiences in the comments to help others protect themselves. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How to Build a Bigger Audience Online - Eric Cogorno | 22 Nov 2024 | 00:42:48 | |
In this episode of the Fearless Business Podcast, we dive into the strategies and secrets behind building a personal brand and growing an online audience with golf coach and entrepreneur, Eric Cogorno. Eric shares the framework that took him from a small-town golf coach to managing a thriving online business with over 400,000 followers and a $1.5 million annual revenue. Whether you’re a coach, entrepreneur, or small business owner; if you're looking to grow your social media presence, master content creation, or turn your passion into profit, this episode is packed with actionable insights. It provides a roadmap for growing your brand and achieving long-term success online. Key Takeaways from the Eric Cogorno Framework:1. Master Your Craft Before You Market Learn why being great at what you do is the cornerstone of creating engaging and authentic content. Eric shares how years of dedication to golf coaching gave him the confidence to shine online. 2. The Power of the First 100 Videos Eric reveals why your first 100 posts are pure practice and how to refine your content through small, consistent improvements. 3. Create Content for Your Audience, Not Yourself Discover how to identify what your audience craves and tailor your videos to their needs. Eric's strategy of "modelling, not copying" is a game-changer. 4. Consistency is King: Post Like a Pro Find out how posting consistently—three times per week for seven years—helped Eric build trust, credibility, and a loyal following. 5. Turn Viewers into Customers with Irresistible Offers Learn the importance of pitching your services and creating subscription-based models that keep customers engaged and coming back for more. How to get hold of Eric:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The Easy Button for Podcasters - Adam Adams | 15 Nov 2024 | 00:41:00 | |
Thinking about starting a podcast or taking your existing show to the next level? In this episode, Robin sits down with Adam Adams, founder of Grow Your Show, to explore how he helps podcasters simplify their journey to success. From selling his own popular podcast to building a thriving podcast agency, Adam shares his insights on creating a valuable, marketable podcast and attracting the right audience. Get ready to learn about the framework that can turn your podcast into a profitable asset! Key Takeaways for Podcasters: 1. Creating a Podcast as a Marketing Asset Adam emphasizes treating your podcast like a long-term investment. Discover why having a targeted audience and delivering consistent value can turn your show into a sustainable, valuable marketing asset that holds intrinsic worth for potential buyers. 2. Defining Your Target Audience from Day One Avoid the common pitfall of attracting the wrong listeners! Adam explains the importance of knowing your ideal audience's demographics, psychographics, and interests, ensuring that every episode speaks directly to them. 3. The Three Pillars of Influence for Building a Successful Podcast Adam outlines the three essential pillars for any podcaster aiming for growth:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Listen to This To Get Your First 5 Customers | 08 Nov 2024 | 00:25:29 | |
Just started your business and wondering how to get those first customers through the door? In this episode, Robin walks you through a proven framework for landing your first five clients quickly and efficiently. With a combination of real-life networking, irresistible offers, and powerful referral strategies, you'll be well on your way to building a solid customer base. Whether you're a new entrepreneur or looking to scale up, this guide will help you break through the noise and grow your business. Key Framework to Getting Your First 5 Customers: 1. Leverage In-Person Networking Get out from behind the screen and meet people in person! Learn how to make genuine connections at local networking events, build trust face-to-face, and use follow-up strategies to turn those conversations into clients. 2. Tap Into Your Existing Network for Referrals Your first five clients are closer than you think. Discover how to tap into your current connections—whether on LinkedIn, in your community, or even at school pick-ups—to generate warm leads and referrals. 3. Create an Irresistible Offer Struggling to build trust as a new business? Offer something so compelling that potential clients can’t say no. From free consultations to email audits, Robin shows you how to create an offer that minimizes risk and attracts your ideal clients. 4. Build Excitement with a Waitlist Launch your product or service with a waitlist to generate buzz. Find out how to create demand, ensure your prospects are a perfect fit, and guarantee you’ll sell out by the time you officially launch. 5. Go on a Podcast Tour Leverage the power of podcasting to reach a wider audience. Robin explains how to appear on established podcasts in your niche, use their existing audience to grow your brand, and consistently drive leads—even months or years after the episode airs. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Make More Profit than 99% People | 01 Nov 2024 | 00:22:42 | |
Are you struggling to make consistent profits despite putting in long hours? In this episode, Robin reveals a proven framework to help you generate more profit and keep more money in your business. Robin walks you through simple, yet powerful strategies that can dramatically increase your bottom line, reduce stress, and give you the financial freedom you deserve. Learn how to avoid common mistakes, charge what you're worth, and build long-term profitability like the top 1% of business owners. Key Profit-Boosting Strategies: 1. Raise Your Prices (Without Losing Clients) Discover how small price increases can lead to huge profit gains. Robin explores real-life examples of businesses that boosted profits by 10-20% with minimal client attrition. Learn how to confidently increase your rates and still attract premium clients. 2. Maximize Customer Lifetime Value Learn the secret to long-term profitability: increasing your customer lifetime value. Robin breaks down how to turn one-time buyers into repeat clients with subscription models, care plans, and excellent customer service—creating a predictable income stream for your business. 3. Keep More of Your Money Stop letting hidden expenses eat away at your profit. Robin shows you how to streamline your overheads, manage subscriptions, and implement smart financial practices to keep more cash in your pocket. Plus, learn the "Profit First" approach to ensuring your business pays you first, every time. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Consider This Before Choosing a Business | 25 Oct 2024 | 00:12:36 | |
In this episode, Robin dives into a powerful framework for building a successful and sustainable business in 2024. With 95% of businesses failing within the first 10 years, it’s crucial to get things right from the start. Robin breaks down the three essential criteria for evaluating any business idea, plus shares bonus insights on how to test your concept before investing time and money. Tune in for actionable advice to help you stay ahead in the competitive market. Key Insights from This Episode:1. Passion: Loving What You Do and Who You Work With Starting a business isn't just about making money. It’s about working with people you enjoy and having passion for what you do. In tough times, passion is what will keep you going and help you overcome growing pains. 2. Return on Investment: What’s in It for Your Clients? A sustainable business hinges on delivering measurable value. Discover how to ensure your product or service provides a strong ROI for clients, driving repeat business and customer loyalty. 3. Premium Clients: Can They Afford Your Services? A great product needs the right market. Learn how to identify clients who not only need your services but can afford them. We discuss the importance of finding premium clients to grow your business effectively. Bonus: Financial Planning and Testing Your Idea with a Waitlist Before launching, do the math! Robin explains how to create a simple one-page business plan to ensure your pricing aligns with your capacity. Plus, find out how setting up a waitlist can help you test demand and refine your offering—using tools like Score App. Don't miss out on this episode packed with insights to set your business up for success in 2024! Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Mastering Mindset & Money: Des Hamilton on Overcoming Challenges and Building Success | 27 Sep 2024 | 00:57:07 | |
In this compelling second part of our interview with TikTok and YouTube superstar Des Hamilton, we dive even deeper into the mindset and resilience required to turn £200 into £100K. Des opens up about the personal struggles he faced along the way, from moments of doubt to overcoming setbacks in his Amazon business. He shares candid insights into how he and his wife Claire navigated these hurdles and how their determination has led to sustainable growth and transformation. Des discusses how slow, intentional growth has made them better with money and more resilient in the face of challenges. From understanding imposter syndrome to managing family responsibilities, Des offers practical advice for staying the course in both business and life. Tune in to hear how Des applies strategic decision-making, embraces his shadow work, and stays focused on his ultimate goal of financial freedom for his family. Key Talking Points:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| From £200 to £100K: Des Hamilton’s Journey of Strategy, Authenticity, and Growth | 20 Sep 2024 | 00:50:28 | |
In this two-part interview, we sit down with Des Hamilton, a TikTok sensation with over 70,000 followers known for his inspiring challenge of turning £200 into £100K within two years using Amazon FBA. With his strategic approach, honest values, and focus on family, Des has become a relatable and motivating figure in the online entrepreneurial space. In part one, Des shares the humble beginnings of his business journey, the early challenges of balancing family life with financial goals, and how his research-driven approach and authentic personality helped him succeed on TikTok and beyond. If you're interested in understanding more about Amazon FBA Des has a thriving Facebook Amazon FBA Community you can join to learn more. Des also highlights the importance of finding a niche, staying true to personal values, and his belief in long-term consistency over quick wins. We dive into his two-year roadmap for growing wealth from scratch and how strategic planning helped him surpass his financial target ahead of schedule. This episode is packed with insights on mindset, business growth, and the power of honest storytelling in building a personal brand. Key Talking Points:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How Chris Do Built an $80M Agency and 2.5M YouTube Subscribers | 31 Aug 2024 | 00:46:41 | |
Chris Do has built an $80 million agency over 22 years and created The Futur, a YouTube channel with over 2.5 million subscribers. He founded Blind, a motion design and brand strategy consultancy, in 1995, producing work for clients including Nike, EA Sports, Microsoft and Snapchat. Through The Futur, his mission is to teach one billion people how to make a living doing what they love. In this conversation, Robin Waite and Chris dig into his journey, the lessons he has learned and the strategies behind his success: finding your superpower, being authentic in your branding, reinventing yourself before you are forced to, and pricing on outcomes rather than time. What you will learn:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The Hourly Rate Trap: How to Escape and Maximise Your Earnings | 27 Aug 2024 | 00:13:40 | |
Unpack the hidden drawbacks of hourly pricing in this insightful episode with Robin Waite. Discover why hourly rates might be limiting your business growth and learn about alternative pricing strategies that can enhance your profitability. This discussion is a must for any service professional looking to move away from traditional billing methods and towards a value-based pricing model. Key Insights from This Episode: 1. The Ethical Dilemma of Hourly Rates:
Join Robin as he breaks down the fundamentals of pricing strategies that empower business owners to earn more while working less. This episode is ideal for freelancers, consultants, and any professionals tired of the traditional hourly grind who are ready to revolutionise their pricing model. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Overcoming Sales Silence: Strategies to Prevent Prospects from Ghosting | 21 Aug 2024 | 00:20:22 | |
In this must-listen episode, uncover the common reasons why prospects might disappear after initial sales interactions and learn actionable strategies to prevent being ghosted. Robin Waite explores the psychological aspects of sales interactions, the importance of qualifying leads accurately, and how to maintain control over the sales process to ensure continuous engagement and prevent potential clients from fading away. Key Points Covered: 1. Understanding Ghosting in Sales:
Equip yourself with the knowledge to transform your sales approach, reduce the frequency of ghosting, and build a more reliable pipeline of engaged clients. This episode is filled with invaluable insights for anyone in sales, coaching, or service-based industries looking to refine their client interaction skills and boost their success rate. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Why You Need to Stop Writing Proposals! | 15 Aug 2024 | 00:13:36 | |
Discover the pitfalls of traditional sales proposals and learn effective strategies to enhance your sales process in this enlightening episode. Our expert delves into why relying on proposals can hinder your business growth and offers practical advice on adopting a direct selling approach. Tune in to shift your sales dynamics and double your revenue without ever writing another proposal. Key Takeaways from This Episode: 1. The Inefficiency of Sales Proposals:
Listen and Learn: Join us to revolutionise your sales approach, enhancing client interactions and boosting your business's performance. Whether you're a freelancer, consultant, or run a creative agency, this episode is packed with actionable insights that can transform how you sell your services. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Need More Clients? Be Careful What You Wish For! | 30 Jul 2024 | 00:11:52 | |
In this candid episode, we dive deep into the challenges of overwhelming success. Discover why being ultra-busy might not be the dream it seems and learn three essential tips to help you balance your workload and maintain your sanity. We explore the importance of reclaiming your time and setting achievable goals to avoid burnout. Listen in as three critical lessons are unfolded:
Discover the hidden dangers of being too busy. In this episode, we uncover the reality behind the hustle and bustle. Learn how excessive workload can impact your well-being and hinder your business growth. We delve into the challenges of maintaining a healthy work-life balance while running a successful enterprise. Tired of the hustle?Discover how constant busyness can actually hinder your business growth. In this episode, we explore the challenges of balancing a packed schedule with creativity and productivity. Learn how to prioritise your time and build a sustainable business that allows you to enjoy the journey. We also discuss the importance of creating valuable content and marketing assets to generate leads effortlessly. This episode is a must-listen for small business owners and entrepreneurs aiming for sustainable growth without compromising their well-being or creative drive. Tune in to gain practical tips and heartfelt advice to help you navigate the complex terrain of business management. Whether you're overwhelmed with demand or seeking to increase your business activity, this episode offers valuable perspectives to help you balance ambition with personal well-being. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Turning Creatives into Strategic Thinkers - Anneli Hansson | 13 May 2024 | 00:59:04 | |
Are you tired of being treated like an order-taker? Let me help you become your clients’ go-to for solving their business problems and developing their brands.
We do a deep dive into Personal Branding and Long-Term Brand Strategy.
A LITTLE BIT ABOUT MY GUEST TODAY:
Anneli Hansson is the Swedish sustainability award-winning Brand strategist and author of the best-selling course Brand Strategy Fundamentals together with The Futur. On a mission to create sustainable brands for the future, she now educates through her own programs, helping creatives transform into strategic thinkers. Her 20+ years of experience spans from both international client work and coaching start-ups, to being the CBO and CMO of Lantmännen, a multi-billion-dollar company and Northern Europe's leader in agriculture, machinery, bioenergy, and food products.
Visit Anneli's Website: https://www.annelihansson.com/
Connect on LinkedIn: https://www.linkedin.com/in/theannelihansson/
And follow Anneli on Instagram: https://www.instagram.com/theannelihansso
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| My Business Lessons From Disney World | 30 Apr 2024 | 00:18:20 | |
Earlier on this year I took a family trip to Disney World Florida for the first time. I've never been before so I had absolutely no point of reference as to what the experience was going to be like. It goes without saying that it was epic. While I was out there I still carried on with my Weekly Group Coaching calls with my amazing Fearless Crew, and so after ten days at Disney I shared my business lessons with them on the call. So, what you're listening to is me speaking on a coaching call, if it feels more or less formal than usual or different to my typical podcast recordings. What were my business lessons from Disney? 1. Add Upgrades and Upsells Into Your Business:There is just incredible demand at Disney...throughout the year...ALL of the time! And despite there being four parks there are only a handful of big experience rides at each park. Which means that if you want to get onto those rides, you've got to a) upgrade to the Genie+ feature in the Disney App...which is a daily upgrade of about $36 per person (EVERY DAY!!!!)...which then unlocks Lightning Lanes. What could you introduce into your business to give people an upgrade? In Fearless Business I have the Group Accelerator, but if you want to hang out with me 1:2:1 then you have to upgrade to my Hybrid Coaching programme or full 1:2:1 Business Coaching. Food at Disney is also a premium. Drinks are a premium. With their having a captive audience you can't escape spending even more money while you're there. 2. Customer Services and Remarkable ValueJust brilliant...at every single part of Disney...just brilliant! 3. Stimulating the Demand with FREE Marketing!What I loved was the photographers throughout the parks and it was included to have your photos taken. You could approach any photographer and have your photo taken, scan your card and they'd send it into your Disney App within seconds. Why would they do this for free? Instead of you paying for it? Disney know that you're going to share their photos on social media and with your family, and they want those photos and Disney to be seen in the best possible light. So it's brilliant free marketing for Disney. What could you do to encourage people to talk about and share your business and brand FOR FREE? And FOMO is a huge part of marketing within the parks as well. The queues are long and it makes you want to go on the rides MORE not less. So if you are too cheap you're signalling to the market that you "have lots of supply" available...i.e. you're not in demand. So, why would people get FOMO when you're not in demand. Limit your supply and you'll find you have a waitlist for your services. 4. Requesting ReviewsDisney have all sorts of marketing assets driving people towards their parks. But within 15 minutes of me leaving the park in my Uber, I received a notification asking for a review. Which got pumped straight out into social media. How can you automate requesting review from your customers? Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How I Generated £150k From a Single Podcast Interview | 22 Apr 2024 | 00:26:11 | |
In August '23 I was particularly fortunate to be a guest on the Deep Dive Podcast with Ali Abdaal. For those who don't know Ali has 6 million subscribers to his main YouTube channel. That one single podcast interview generated 1,500 leads for my business in the subsequent 90 days, which led to 80+ sales calls and over £150,000 in booked revenue. It blew my mind how one podcast interview could make or break the fortunes of a business owner, and so in this episode I dissect what steps I went through in order to get this podcast booked. My blinding flash of the obvious was that it was all down to the Partnerships that I built that this podcast even came about. From doing the Key Person of Influence course ten years ago with Daniel Priestley, to my friendship with author Simon Alexander Ong they all played a part. The 5 Steps for Partnership are:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How I Get More Downloads on my Podcast Episodes | 15 Apr 2024 | 00:07:12 | |
I get asked very frequently what my process is for producing a podcast episode, and in this episode of the podcast (a bit meta!!) I break it down for you. My Podcast process is quite simple:
This means I can get a very simple podcast episode up in a very short period of time. The other things to consider on your podcast are:
Hope you found this helpful, let me know if you did!! Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How to Grow a Successful Wedding Business - Katie Lyth and Roxy Bond | 27 Oct 2023 | 00:45:29 | |
The wedding industry is a world of dreams, where every couple envisions their special day as perfect, memorable, and stress-free. As a wedding industry professional, your mission is not just to meet these expectations but to surpass them. In this illuminating podcast episode, we dive deep into the wisdom of Robin Waite, a seasoned expert in business. He shares invaluable insights on pricing strategies, the art of sales, and building a successful wedding business that leaves both you and your clients feeling fulfilled. Katie Lyth is one half of The Wedding Business Hub alongside her business partner Roxy Bond they make a dynamic team and are wedding industry experts. They are dedicated to helping small businesses in the wedding industry achieve remarkable financial milestones. With a passion for entrepreneurship and an in-depth understanding of the unique challenges and opportunities within the wedding sector, They are a trusted guide for aspiring and established wedding professionals alike. What We Discussed on The WedPro Podcast
Facebook: The Wedding Business Hub Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The Benefits of Podcasts and Video for Business - Darren Ockenden | 24 Oct 2023 | 00:51:44 | |
I had a really fascinating conversation between Business Coach, Robin Waite and Darren Ockenden, founder of Motion to Profit, about the benefits of Video and Podcasts for small business owners and why it's wortwhile investing the money into building these as a marketing asset. Having served as a police officer for 14 years, Darren is the visionary behind Motion to Profit, a top-rated marketing agency specialising in Video Production and Podcast Management. The podcast discussion covered a wide range of topics related to personal branding, content creation, and business growth. Here are some key highlights from the conversation: What We Discussed With Darren Ockenden
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Money Mastery: A Conversation with Rob Moore | 09 Oct 2023 | 00:59:07 | |
In this episode of the Fearless Business Podcast, Rob Moore joins seasoned business coach Robin Waite to talk about entrepreneurship and money mastery. Rob Moore is a self-made property investor, entrepreneur, accomplished author, record-breaking individual, dynamic speaker, skilled pilot, and proud father. He holds co-ownership in seven companies specialising in property, lettings, and finance. Rob has forged partnerships with some of the most prominent names in the business and household spheres. He has made appearances as a business mentor on prime-time TV shows, including those on Living, Channel 4, the BBC, The Independent, and The Business Channel. Moreover, Rob is dedicated to mentoring individuals striving for success, helping them attain greater financial prosperity and recognition in both business and life. He is the acclaimed author of bestsellers like "LIFE LEVERAGE" and "MONEY" and serves as the host of the widely followed DISRUPTIVE ENTREPRENEUR podcast. In the world of entrepreneurship, there are those who play it safe, and then there are those who embrace the challenges with a fearless attitude. Rob Moore, a renowned entrepreneur, author, and coach, undoubtedly falls into the latter category. In this insightful interview, we had the privilege of delving into Rob's world, exploring his journey, mindset, and the secrets behind his remarkable success. What We Discussed with Rob Moore on the Fearless Business Podcast
Future Impact: Rob Moore's fearless approach and commitment to empowering entrepreneurs make him a leader in the field, with a growing impact on the world of entrepreneurship. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| How to Scale Through Sales - Andrew and Pete | 10 May 2023 | 00:46:52 | |
Andrew and Pete; international keynote speakers, ATOMIC founders, authors and YouTubers, are the multi award winning business duo who help small business owners scale their business so they can stop swapping time for money. What will be discussed on today’s show:
Instagram: https://www.instagram.com/andrewandpete/ Linkedin: https://uk.linkedin.com/company/andrew-and-pete Twitter: https://twitter.com/AndrewAndPete Facebook: https://www.facebook.com/andrewandpete Website: https://www.andrewandpete.com/ Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Setting Objectives and Key Results - Paul Wilson | 27 Mar 2023 | 00:18:17 | |
In this episode of the Fearless Business Podcast I hand over the reins to one of our certified mindset coaches, Paul Wilson, who runs a group coaching/hypnotherapy session to help our members to gain clarity over what their objectives for the month ahead look like, what is getting in their way and the key results. Objectives and Key Results (OKRs) are something I discovered in the book Measure What Matters by John Doerr. He uses some fantastic examples but what really stands out for me is why OKRs are better for businesses than traditional goal setting. Paul now hosts a regular monthly OKR sessions once a month with the members in our business accelerator to lock on their objectives for the month ahead, with remarkable results. A bit about PaulPaul uses Advanced Conversational Hypnotherapy to quickly and easily resolve some of life's most difficult problems such as anxiety, erectile dysfunction and female sexual dysfunction, driving and passenger anxiety, smoking & alcohol dependence and phobias without the use of medications and months of talk therapy. Based in Folkestone with online consultations for any timezone. I also coach business owners to let go of Procrastination, Perfectionism and Imposter Syndrome - letting go of beliefs that are holding them back from success in their field. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The Challenges of Being a Man in Today’s World - Craig White | 14 Mar 2023 | 00:39:40 | |
Craig White gained his first coaching certification at the age of just 16. Now 51 he has been coaching professionally for over 28 years. Long history coaching and consulting in pro rugby (Tigers/Wasps/Ireland/Wales/British Lions) Background in sports coaching, leadership, culture building, yoga, meditation, and men's work Creator of Men Without Masks. What will be discussed on today’s show:
Craig and his amazing team run retreats for men throughout the year; you can download Craig’s free e-book, Secrets of a Man Without His Mask How to get hold of Craig:Websites: https://www.craigwhitementoring.com/ and https://www.menwithoutmasks.com/ Instagram: https://www.instagram.com/craigwhitementoring/?hl=en Linkedin: https://www.linkedin.com/in/craig-white-mens-coach/ Facebook: https://www.facebook.com/craig.white.165 YouTube: https://www.youtube.com/@MenWithoutMasks Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Should I Put My Prices on My Website? | 07 Mar 2023 | 00:18:21 | |
This Podcast episode covers one of the most commonly asked questions I get during coaching sessions which is, “Should I advertise my prices on my website?” The very short answer is, “No!” don’t advertise your prices on your website. There are several reasons for this which I go through in the podcast episode and I’ll also outline below: 1. You Could be Qualifying Prospects Out Too SoonIn the example I walk listeners though in this episode of the Fearless Business Podcast, I talked about a beauty business that I worked with. They were so focussed on getting more customers via marketing as a way to grow their business, they were ignoring just about every other metric within the business. I looked at their finances and the business wasn’t looking shabby profit wise, but growth had slowed down dramatically. The numbers, which did look interesting to me, were on their cold leads into warm enquiries. It transpired many of their customers were “price sensitive” and were asking for prices up front in Messenger and via email. And my client was giving them the prices. This isn’t a big issue in its own right however it quickly became apparent that many of their prospects were uneducated buyers. I challenged their belief that giving away prices was a qualifier. It can be used to qualify prospects, but only when demand is so high there are few other ways to qualify prospects. They were adamant about giving the prices away as their belief was that, “If we don’t give prices when people ask then we are being dishonest!” and they believed in this quite strongly. I suggested we focus on a campaign to get prospective buyers into their clinic before giving their prices away for 30 days and see if it made any difference. I offered to match any drop in sales if they felt strongly my way contributed to losing clients. After 30 days their conversion from cold lead to warm prospect went up by 40% and this continued through into the profit and loss account 60-days later. By inviting prospects into the clinic they could see how amazing my client was, how professional their clinicians were, the quality of the services they provided and above all could learn about the treatments they were interested in buying. There was no pressure selling, just an opportunity to experience what it would be like to visit the clinic and experience a treatment and consultation. 2. You May Still Be Adjusting To New PricesIf you’re going through a process of increasing your prices, then I’d recommend not publicising your prices. Pricing is mostly based on mindset and confidence. Today you might not be so bullish about your prices, business or yourself and so it’s “easier” to fall back on your prices that are black and white on your website. However, tomorrow, for whatever reason, you might be feeling really confident having listened to a podcast from Robin about increasing your prices…but you can’t increase your prices…because they are in black and white on your website. I don’t know who made up this stupid rule about putting prices up maybe once a year and by only 5-10% if that…what a stupid rule, who decided that one? When you’re adjusting and testing new price points for your products, you might adjust your prices 6-10 times throughout the year until you reach a natural point of supply and demand. Imagine having to do 6-10 updates on your websites and marketing material. So, while you’re testing new prices, remove all traces of your price list from websites, social media and your email marketing so that people have to enquire about your products and prices to find out more. If you’re worried about this then please go back and re-read my comments in the section above. 3. Pricing Is a Conversation StarterPeople buy for many reasons and your prices only make up a small percentage of that buying decision, here are some example of other reasons why people buy, or at least enquire about your products:
Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Why £1 Saved Means £2 Less to Earn | 28 Feb 2023 | 00:18:48 | |
Most business owners are stuck in the "sales cycle of doom", constantly marketing, selling and delivering just to get by, with very little profit to show for it. In this episode Robin explains why every £1 you save in your business means you need to bring in £2 to £3 less in revenue, and why that means you need fewer clients, not more. By the time you take off direct costs, VAT, staff, corporation tax and overheads, each £1 of income is often worth around 50p. Robin walks through a coaching business that cuts £200 a month from its software subscriptions and shows how that saving means one less client to enrol each year, freeing up at least 17 hours of consultations and prospect conversations. What you will learn:
The moral of the story: keep your costs low and your income high. Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| The Data Driven Agency - Marcel Petitpas | 22 Feb 2023 | 00:37:28 | |
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specialising in Agency Profitability Optimisation, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability. When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. What will be discussed on today’s show:
Instagram: https://www.instagram.com/getparakeeto/ Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/ Twitter: https://twitter.com/Parakeeto Facebook: https://www.facebook.com/agencyprofitability Website: http://www.parakeeto.com/ Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||
| Latent Demand - Stop Putting Out Rubbish Offers | 06 Dec 2022 | 00:20:35 | |
If you're putting offers out there on social media, week in and week out, wondering why literally nobody is interested in your offer, you'll find out why in this episode of the podcast. A mistake people make is that they think it's their "audience" who are fools for not wanting to take the marketer up on their amazing offer. They didn't stop to ask several very pertinent questions before spraying marketing muck all over their audience. These questions include:
In fact all of these could indeed be true but your messaging sucks so while your offer is great your value proposition sucks and so the market indeed ignores your offer. This is not, however, their fault, it's yours and you need to own it and ensure your offer has some context based on the questions I've posed above. Your offer should be an invitation to take the next step on your process and NOT to buy something from you. Let me explain, most people are littering the marketplace with cheap offers which are sub £200. Cheap and dirty and they think that will attract buyers in. However, this rarely works. This thing called Latent Demand exists. An example of latent demand would be the shoppers trawling the aisles of Sainsburys for bread and milk and then stumbling across the baked beans shelves and spotting that Heinz have a 2-for-1 sale on beans. It is the latent demand which stimulates people to buy the offer NOT the actual offer itself. In this example, you don't have loads of people sniffing around your aisles for staple foods, it's rare any small business has this level of latent demand (think here; a Facebook Group with 10,000 members, that's your equivalent of latent demand). So for most, their offer goes completely unnoticed in all the plethora of other market stallholders shouting, "Buy my stuff! Buy my stuff! Buy my stuff!" Resources and links
About Robin Waite Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients. | |||