In this episode of The F Word, we’re joined by Sophie Palmers, Client Success Manager at Solve – a Cornwall-based B Corp digital agency that builds what lasts.

From beautiful websites and smart SEO strategies to thoughtful design and social content, Solve helps businesses create strong digital Foundations that can grow and evolve for years to come. Sophie’s role is all about relationships: understanding client goals, challenges, and ambitions, and making sure Solve Feels like an extension of their team.

We chat about:

 • Why your website is your hardest-working employee, showing up 24/7, 365 days a year
 • What really makes a strong digital Foundation to build on
 • The balance between design, SEO, and storytelling to build websites that work
• Why environment matters – how Solve’s calm, welcoming office reflects their ethos
• B Corp values: putting people and planet First, From green hosting to client partnerships
• Managing expectations: the difference between “page one of Google tomorrow” vs. long-term sustainable growth
• The role of AI in digital marketing (something we’re all talking about) a tool for support, not replacement
• Why sometimes outsourcing to true experts can be the most liberating decision for a business

Sophie reminds us that digital marketing isn’t one-size-Fits-all:
 "It’s about creating the right foundation, so your business can keep building and growing – floor by floor – without having to constantly repair the base."

And she leaves us with a favourite quote:
 "Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad."

Enjoy episode 34 of The F Word.

Find out more:
 Solve

solve.co.uk
 B Corporation  ⬅️ link - https://bcorporation.uk/

Instagram: @solvewebmedia ⬅️ link  https://www.instagram.com/solvewebmedia/

LinkedIn: www.linkedin.com/in/sophie-palmer-stowell-a89228102

For more episodes, head to whyfield.co.uk/podcasts

And… For more From us, Find us on all socials at @whyfield

In this episode of The F Word, hypnotherapist and wellbeing creator Adam Pearson returns to the podcast for even more calming yet empowering chatting about the changes you can make to get the most out of your life.

What started 15 years ago as Adam overcoming his own confidence challenges quickly led to helping someone else conquer their Fear of Flying. That breakthrough moment didn’t just get a client onto a plane, it sparked a much bigger question for her: “What else have I not been doing in my life that I actually could do?”

Today, Adam works with individuals and groups to help people relax, reframe, and rise beyond phobias and anxieties that hold them back, and in this conversation we explore what it really means to Fly, both literally and metaphorically.

We Focus on:
 • The hidden cost of phobias and why so many people never seek treatment
 • Why phobias are reversible, and how overcoming one Fear can unlock wider growth
 • Adam’s I RISE Framework: simple, powerful steps to calm the nervous system and expand your potential
 • The science of positivity, pro-noia, and why reframing your story really matters
 • How small shifts in language and Focus can ripple into better health, business, and relationships
 • Adam’s mission to make effective tools for overcoming Fear accessible to thousands more people

Whether it’s Fear of Flying, public speaking, or the quiet anxieties that hold you back day-to-day, this episode is a reminder that problems don’t need to be permanent or complicated.

"They don’t need to be that way. Problems can seem complex, but solutions don’t need to be." 

Enjoy episode 33 of The F Word.

Find out more:
 adampearson.com
 Sign up for Adam’s weekly newsletter for tips, tools, and prompts to help you rise (you’ll find the link on his website)

Instagram: @newquayhypnotherapy ⬅️ link  www.instagram.com/newquayhypnotherapy/

LinkedIn: www.linkedin.com/in/adamgpearson

For more episodes, head to whyfield.co.uk/podcasts

And… For more From us, Find us on all socials at @whyfield

In this episode of The F Word, we delve into how any passion, even ones that could be seen as a little ‘weird’, can be transformed into a thriving business, with our inspiring guest Cassie Kemp, owner of Cornwall Caricatures and host of the Work it Weirdo podcast. 

Cassie’s talent for drawing emerged at a young age. From a toddler, to now, and nearly a decade into her career, she is just as passionate about her business as she was when she first started. 

Growing up being both academic and creative, Cassie shares her journey, from being the only member of her family to attend university to heading down the road of a corporate job, which at the time felt like the only path that was an option for her… and how that all changed. 

Along the way, her work has allowed her to connect with so many fascinating people, listening to their unique stories and life journeys. Inspired by these conversations, Cassie realised they deserved a larger audience, sparking the idea for her podcast, ‘Work It Weirdo’ where she continues to share these incredible stories with the world. (Definitely one to listen to next!) 

Speaking of… it’s time to listen. 

Enjoy episode 24 of The F Word

Find out more about Cassie and her caricatures, as well as how to book her for your next event: 

Instagram: https://www.instagram.com/cornwallcaricatures/

Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassiekemp/

And, don’t forgot to head her Spotify to catch episodes of her podcast, ‘Work It Weirdo’: https://spotify.link/Fl825zsROJb

To find out what guest she’ll be chatting to next, head to her Work it Weirdo socials: https://www.instagram.com/workitweirdo/

To watch this episode, or our previous episodes, head over to our YouTube channel: 

https://www.youtube.com/@whyfield

And… For more From us, Find us on all socials at @whyfield and www.whyfield.co.uk

In this episode of The F Word, we explore the journey of Farm to plate, and everything inbetween, with Lucy Jones and Victoria Amran, Founders of The Cornish Food Box Company, and sisters! 

Lucy and Tor have created something truly special, all starting from a single veg box delivered out of the boot of Tor’s car, to becoming a pillar of Cornwall’s local Food movement. They are passionate about supplying good, local, and real Food to Cornwall from Cornwall, supporting local growers, Farmers, Fishermen, bakers, and makers, all while delivering the Food we should be eating. 

With issues such as Food security, Food waste, climate change, and Financial challenges hitting our headlines, it’s so important for us to change the way we think about Food, and how we can better support ourselves and our communities. 

Whether you’re curious about what’s really in your ‘Food’ (or ‘edible Food-like substances’), want to make radical changes to your diet or weekly shopping habits, or you’re looking to get inspiration to cook Fresh meals from scratch, this episode is packed with insights, practical tips, and the powerful reminder that small changes make a big impact. 

Enjoy episode 23 of The F Word.

P.s For more reading on ultra-processed Food and while we all can’t stop eating it, Tor has recommended ‘Ultra-Processed People’ by Chris van Tulleken.

Discover the bounty of amazing products and produce on The Cornish Food Box’s website: www.thecornishfoodboxcompany.co.uk

Find out more, including tips and recipe inspo, on their socials: 

Instagram: https://www.instagram.com/cornishfoodbox/

Facebook: https://www.facebook.com/cornishfoodbox

Connect with Lucy and Tor on LinkedIn: 

https://www.linkedin.com/in/lucy-jones-b9744314/

https://www.linkedin.com/in/victoria-amran-5407aa3b/

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield
And… For more From us, Find us on all socials at @whyfield
and  www.whyfield.co.uk

In this episode, we got to dig into Cornwall with John Brown, CEO of Cornwall Chamber of Commerce, and founder of Build The Fearless. 

John is a contagiously passionate advocate for Cornish business. In John’s words, we want and need to do more shouting about Cornwall… and do it draped in a St Piran’s flag!

John shares his journey, from his early days with a short stint in journalism, to diving into the world of PR and Comms in agency, working internationally, and then Founding Don’t Cry Wolf, a B Corp agency, doing all the right things in people and practice, rewriting the rules and pushing boundaries. And then, the hard realities of business closure and the topic of ‘Failure’.

We discuss John’s work at the Cornwall Chamber, where he’s unapologetically Focused on making Cornwall a powerhouse of industry, sustainability, and social innovation. From championing the talent and determination of Cornish businesses, to addressing issues like housing and healthcare, John unpacks why Cornwall is an investable, thriving hub of opportunity. “If you’re not looking at Cornwall, you’re losing out”. 

“You are going to get a return on investment because of the innovation, the talent, and the stubbornness of the Cornish people. It’s an investable proposition.”

There is so much more to share from this episode, but we’ll leave it to the man himself.

We absolutely loved chatting with John, and we know you’ll love listening. 

Enjoy episode 22 of The F Word. 

P.s there is a real F word in this ep, just in case you’re listening near little ears. 

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbrownpr/

Keep up to date with Cornwall Chamber of Commerce: https://www.cornwallchamber.co.uk/

Find your fearlessness: https://www.buildthefearless.com/

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield
And… For more From us, Find us on all socials at @whyfield
and  www.whyfield.co.uk

 In this episode, we got to dig into Cornwall with John Brown, CEO of Cornwall Chamber of Commerce, and founder of Build The Fearless. 

John is a contagiously passionate advocate for Cornish business. In John’s words, we want and need to do more shouting about Cornwall… and do it draped in a St Piran’s flag!

John shares his journey, from his early days with a short stint in journalism, to diving into the world of PR and Comms in agency, working internationally, and then Founding Don’t Cry Wolf, a B Corp agency, doing all the right things in people and practice, rewriting the rules and pushing boundaries. And then, the hard realities of business closure and the topic of ‘Failure’.

We discuss John’s work at the Cornwall Chamber, where he’s unapologetically Focused on making Cornwall a powerhouse of industry, sustainability, and social innovation. From championing the talent and determination of Cornish businesses, to addressing issues like housing and healthcare, John unpacks why Cornwall is an investable, thriving hub of opportunity. “If you’re not looking at Cornwall, you’re losing out”. 

“You are going to get a return on investment because of the innovation, the talent, and the stubbornness of the Cornish people. It’s an investable proposition.”

There is so much more to share from this episode, but we’ll leave it to the man himself.

We absolutely loved chatting with John, and we know you’ll love listening. 

Enjoy episode 22 of The F Word. 

P.s there is a real F word in this ep, just in case you’re listening near little ears.

In this episode, we’re delighted to sit down with Amber Cowburn Armoogum, Founder of Working Well, Global Head of Wellbeing at the British Council, and Founding trustee of the Invictus Trust, as well as two-time Ted Talker, and passionate (and award-winning) workplace wellbeing trainer.
Amber shares all things wellbeing, From her own Family experiences, and Founding of the Invictus Trust, into why she continued on the path to supporting others, in many different spaces and sectors, with their mental health and wellbeing.
We discuss why authentic workplace wellbeing is so important, and needs to be at the Foundation of what you do, not just the ‘sparkly’ stuff on top. And, Furthering the topic of ‘sparkly’ we unwrap the Festive season, how a time for joy can often Feel the opposite, and why connection (and sometimes disconnection) is so important, allowing yourself time to breathe, while also reaching out to your loved ones, and those in need.
Amber also brilliantly breaks down ‘stress’, why stress in its own right is not a positive or a negative thing, how it represents motivation, purpose, duty, and how without it, you can feel lacking in Focus and drive. But, how too much of it is the thing that tips the balance, and can lead to harm on your mental and physical health.
You’ll honestly want to listen to Amber talk all day long. This is an episode packed Full with so many takeaways. Drop what you’re doing (unless it’s a hot cup of Festive hot chocolate… ouch!) and listen now.
We hope you enjoy episode 21 of The F Word.
Connect with Amber on LinkedIn: www.linkedin.com/in/ambercowburn/
Find out more about workplace wellbeing: www.instagram.com/working_well_
Support the Invictus Trust: www.invictustrust.co.uk
To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield
And… For more From us, Find us on all socials at @whyfield
and www.whyfield.co.uk

Sometimes taking that scary step can lead to something special! 

In this week’s episode of The F Word, we’re joined by our very own, Jess Crook! This is a notable ep for us, getting to chat to Jess, who has seen Whyfield through it all over the past ten years. 

Jess joined us as an apprentice in our tiny broom-cupboard-sized office of three staff, and then quickly moved her way up, gaining qualifications, taking on responsibilities, and guiding the team on her way. Now, she’s our Director of People and Development with a team of 20 (and no longer in that tiny office), a Shareholder, and a mum! 

We get to hear Jess’ journey through her roles, why apprenticeships are a brilliant way to dive into the world of work, how she’s seen Whyfield evolve over the years, and how she’s navigating life with her beautiful Son, Harrison, while on a phased return to work. 

We hope you enjoy episode 20! 

Connect with Jess on LinkedIn: https://www.linkedin.com/in/jessica-crook-285b1a91/

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, Find us on all socials at @whyfield

and www.whyfield.co.uk

In this episode, we’re joined by Helen Tite of iCareiMove.

Helen shares her vision For how we can help ourselves and others Flourish – at work, in life, and in the moments when imposter syndrome creeps in. She’s on a mission to create workplaces and communities that empower women, support their health, and allow them to thrive with confidence and authenticity.

We dive into topics like women’s health inequalities, why so many women are leaving the workforce, and how businesses can step up to support their Female employees better, understanding cycles, creating open conversations around taboos, and giving women the space they need with the right support.

This episode isn’t just for women – it’s for everyone who wants to live longer, and live better, and why these conversations matter to everyone. How understanding women’s health can make you a better partner, sibling, colleague, or Friend.

We hope you enjoy episode 19 of The F Word

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helentite
Discover more via iCareiMove: www.icareimove.com

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, Find us on all socials at @whyfield

and www.whyfield.co.uk

In this episode, we’re joined by Kate Clark, founder of Anchors Coaching. 

Kate walks us through what Anchor Coaching is all about, and why she decided to set up a business and dive into this new and exciting chapter, when Friends were telling her “why don’t you retire?”… it’s got a little something to do with living to 108… all is explained in the episode 🥰.

We discuss the benefits of having a coach and how they can help if you if you’re Feeling stuck, overwhelmed, lacking confidence, approaching a milestone, or wanting something different but not knowing how to get there. She also shares her Feelings on networking, how it has changed over time, and how Cornwall is made for it… who doesn’t love chatting business in the sea, Followed by a coffee on the beach? 🌊

We hope you enjoy episode 18 of The F Word. 

Connect with Kate on LinkedIn: https://www.linkedin.com/in/kate-clark-the-anchors-coach/

More of Anchors Coaching: www.anchorscoaching.co.uk

Dive in to daily Anchors Coaching on Instagram: www.instagram.com/_the_anchors_coach_

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials

and www.whyfield.co.uk

In this episode, we get to chat with Matthew Kenworthy Gomes about the celebrations of Cornwall Pride over the years, and the impact it’s had on the people of Cornwall. 
As well as the progress we’ve made, and how Far we’ve come in terms of inclusivity as a county, we also delve into the ways in which progress still needs to happen to ensure EVERYONE Feels safe and can be who they are. 

Matthew also gives us a breakdown of the elements of the Intersex Progress Pride Flag and what each section represents. So, the next time you’re celebrating Pride and you see that incredibly impressive 40-Foot-long Flag pass you in the street, you’ll understand exactly what it means and the communities it celebrates. 

We hope you enjoy this Fantastic episode of the podcast! 

Celebrate Cornwall Pridecornwallpride.org

Follow along: www.instagram.com/cornwallpride/?hl=en

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials

and www.whyfield.co.uk

Your home should be a sanctuary – a space to breathe, to relax, to Feel at ease. It’s not about lavish interiors; it’s about creating a place where you can look around and say, “I love it here”. 

In this episode, we welcome Helen Grundy-Smith, owner and Creative Director of Cotton Mills, a design house offering Full-service interior design, specialising in bespoke and handmade. 

Helen’s journey in business is a little different than those who have joined us in previous episodes. Instead of a journey of building a business from the beginning, we talk about Helen’s bold move to buy an already up-and-running business, and how this came to be. 

Through taking risks, in challenging economic times, in a creative industry sometimes stifled with mass-production, Helen speaks about the importance of tradition, thoughtful technique, and timeless design, that really means something. 

Helen has a clear passion. Not just for design and interiors, but For her team and the impeccable work they do, both with the pieces they create and design, but also in the way that they work with their clients. It’s truly something special when a team can come in and still make you Feel at ease in your own home while transforming the space. 

We hope you enjoy episode 16 of The F Word.  

Connect with Helen on LinkedIn: www.linkedin.com/in/1to1

Discover design at Cotton Mills: cotton-mills.co.uk

Cotton Mills on Instagram: www.instagram.com/cottonmillsdesignhouse

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials

and www.whyfield.co.uk

Get ready to be captivated by Adam and his incredibly interesting work in hypnotherapy.

In episode 15 of The F Word, we’re joined by Founder of Newquay Hypnotherapy, Adam Pearson, as he shares his journey of discovering hypnotherapy was his calling, and how it can help us break Free of those things that might be limiting us, From a phobia of Flying or wanting to quit smoking, to gaining confidence in public speaking. 

A client once said “I can’t get on planes, I take my daughter to the airport, but I don’t Fly. Do you know anyone that cures phobias?” Within a Few hours of them working together she got on a plane and rest was history. And From there, she asked “what else am I doing in life that I don’t realise I am holding myself back From?”

If you’ve ever Felt held back by self-doubt or anxiety, or you’re interested in the power of conversation and connection in hypnotherapy, then you won’t want to miss this one!

Enjoy episode 15 of The F Word. 

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamgpearson/

Find out more about hypnotherapy: https://www.newquayhypnotherapy.com/

Keep up with Newquay Hypnotherapy on Instagram: https://www.instagram.com/newquayhypnotherapy/

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials

and www.whyfield.co.uk

In this heartfelt and thought-provoking episode of The F Word, Laura is joined by long-time Friend and business inspiration, Trevor Worth – Founder and CEO of Portcullis Legals – to talk about Finality, what it means to truly prepare for the Future, and why the way we leave things behind can say just as much as how we lived.

Trevor shares the story of launching Portcullis back in 1988, long before approachable legal services were the norm. From driving “Wills on Wheels” to homes across the region, to introducing the UK’s first permanent 4-day work week (which went viral worldwide!), Trevor has always believed in doing things differently, For the right reasons.

Listen for:

• Why Finality isn’t just about endings, but about clarity, kindness, and intention
• How planning for the Future can ease the emotional toll on your loved ones
• The unseen risks of DIY wills and why legal planning is too important to just wing it
• The legacy of leadership, from community impact to supporting your team
• How personal service is becoming the greatest USP in a digital world
• What the 4-day week really means for teams, clients, and company culture

With powerful stories, practical insights, and some wise (and witty!) analogies, this conversation reminds us that thinking about the end isn’t morbid, it’s one of the most generous and thoughtful things we can do.

"If it’s not in black and white, it’s not done. It’s like booking a holiday – if you don’t put it in your diary, it’s not going to happen."

Enjoy episode 32 of The F Word.

Find out more
Portcullis Legals
portcullislegals.co.uk

Instagram: @trevorworth1 ⬅️ link  https://www.instagram.com/trevorworth1/

LinkedIn: www.linkedin.com/in/trevorworth1

📝 If you haven’t looked at your will in a while – or don’t have one yet – this is your sign.

For more episodes, head to whyfield.co.uk/podcasts

And… For more From us, Find us on all socials at @whyfield

When in doubt… speak to Lucy! 

The Academe’s co-founder, Lucy Cox, joins us for this empowering episode of The F Word, to share her passion for Finding confidence, and how it can improve your personal and professional life, from employee to CEO. 

If you’ve ever struggled with Imposter Syndrome, anxiety, low confidence, or anything that could be stunting your growth and your happiness, this episode is for you. Lucy’s positive outlook is contagious, but as with anything, this has been built from her own personal experiences and hurdles that she’s had to navigate and overcome. 

Discover how simple microadjustments can elevate your confidence and help you grow. 

Enjoy episode 14 of The F Word. 

Books mentioned: 

Lucy’s book: I’m Super Too! When anxiety is your super-power: https://www.amazon.co.uk/Im-Super-Too-anxiety-Super-power/dp/B0D7M9RHBJ?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=A3P5ROKL5A1OLE

The Expectation Effect by David Robson: https://www.amazon.co.uk/Expectation-Effect-Your-Mindset-Transform/dp/B09MV2WSJW/ref=sr_1_1?crid=2S1I453YYNHBB&dib=eyJ2IjoiMSJ9.pCa_cE02enrxtHJ7pTH5EqbKPU8U3E74VFAbWlydZFpuIROX7E-PCVL8j200ujfqsPLV_wHz2l9xqxRgYLWabFxtCUiuSNzHGleltNCqyPwcd4r00FHjCgELDclo7a90sNtckQY_8QEId1HMbwAHDw.aB_28c72M-_NaAfV8PqVVlNdWnCQHnClPLHc47hX-HA&dib_tag=se&keywords=david+robson+the+expectation+effect&nsdOptOutParam=true&qid=1727881556&s=books&sprefix=david+robson+the+expectation+effect%2Cstripbooks%2C79&sr=1-1

Positive Intelligence by Shirzad Chamine: https://www.amazon.co.uk/Positive-Intelligence-Individuals-Achieve-Potential/dp/1608322785/ref=sr_1_1?crid=37WCBM30OT2B9&dib=eyJ2IjoiMSJ9.fg1riiCclP1f0gznWz7BtnQ34TQa1Q0Vi5jDoM_tOqDh23hjR6qt5REv2HOwNRyyfSTWmRFwUeGOE2GUkhUOGmyFUeGaOSYxfNrzg8eT6t76IhNLyvkyX7BGYUZKWBBhsE0aJ50qPswcQ0eYid02JA.qGFxumF8G7KqFQWuYrSQBw5vAZtPE5n0bNpfpPvnzzU&dib_tag=se&keywords=positive+intelligence+shirzad+chamine+paperback&nsdOptOutParam=true&qid=1727881634&sprefix=positive+intell%2Caps%2C74&sr=8-1

Catch Lucy on LinkedIn: https://www.linkedin.com/in/lucycox/

Find out more about confidence creation: https://theacademe.co.uk/

Follow The Academe on Instagram: https://www.instagram.com/the.academe/

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials 

and www.whyfield.co.uk 

Sit tight for this one… if you can. Today’s episode is all about Focus. Specifically, trying to navigate this with ADHD. 

October is ADHD awareness month, so what better time to sit down with an amazing business owner (or two!) to discuss what it’s like running a business with neurodivergence?

Spoiler: it makes it really hard. BUT, it can also be a ‘super power’. You’re 300 times more likely to start your own business if you have ADHD, so that absolutely says something. 

In this episode, we get to chat to Tanya Blackman, of Kartha, as she discusses her business, how she tackles the day-to-day, and how she discovered she has ADHD. 

This is a special episode for sure.

We hope you enjoy episode 13 of The F Word. 

Follow Kartha on Instagram: https://www.instagram.com/kartha_cleans_cornwall/

Find out more: kartha.co.uk

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials 

and www.whyfield.co.uk 

Welcome to episode 12 of The F Word, where we’re joined by Richard Woods of Rewind Radio to discuss all things broadcasting in Cornwall. 

We landed on the word Frequency for this episode, but as it turns out, it’s suited more to the regularity of radio than tuning into a station on the airwaves… as Rewind is on DAB! But, we discuss the developments of this, the why, and how you can access it, all on the pod.

We delve into how Richard came to start the station, his amazing studio space and team, and the exciting events he’s got coming up. 

The common theme in this episode is Cornwall, and why Rewind are there to support this beautiful county, its communities, its charities, and its businesses. Including a very special charity Radiothon (find the links for this below). 

We hope you love this one! 

Enjoy episode 12. 

Find out more about the Cornwall’s Rewind Radiothon (48 hours of non-stop radio): https://www.rewindradio.co.uk/news/news/rewind-radio-charity-radiothon/

Connect with Richard on LinkedIn: https://www.linkedin.com/in/richard-woods-rewindradio/

Listen to Rewind: https://www.rewindradio.co.uk/

Watch this episode, and our previous episodes, on our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials 

and www.whyfield.co.uk 

Music credits - 'Jazzaddicts' by Cosimo Fogg

Welcome to episode 11 of The F Word. Laura is joined by Abi and Jake From The Cornish Larder, as they delve into their shared experience of what it was like setting up a business in Cornwall, with neither of them having much of a business background, all from a genius idea one Christmas!

Listen as Jake and Abi talk through the highs and lows From the very start of their business, working From a small space in the kitchen and spare room of Jake’s parents' house, to being in their second much bigger unit, now suppling the work leaders with their apple chutney!

Enjoy this delicious episode of The F Word.

Follow The Cornish Larder on Instagram: @thecornishlarder

Shop their products:www.thecornishlarder.co.uk

Watch this episode, and more of The F Word, on YouTube: https://www.youtube.com/@whyfield

 And… For more From us, we’re @whyfield on all socials andwww.whyfield.co.uk 

Music credits - 'Jazzaddicts' by Cosimo Fogg

Welcome to the 10th episode of The F Word. In this episode, we get to chat to Michele and Angus about the creation of their brand in the midst of the 2020 pandemic – a lockdown hobby turned thriving business – with an amazing team, beautiful products, and now, their gorgeous rebrand to Good Tuesday.

Listen as Angus and Michele talk through the process of the rebrand and name change, and why they decided it was the right time… it’s all about remaining critical in order to keep moving forward. Plus, we discuss B Corp, team work, and why good work is the root of this magic brand, encompassing honesty, kindness, excellence, efficiency, curiosity, sustainability, and joy.

We hope you love episode 10 of The F Word.

Discover Good Tuesday on Instagram: @goodtuesday__ https://www.instagram.com/goodtuesday__

And shop all thing good on their website: goodtuesday.com

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials.

whyfield.co.uk

Music credits - 'Jazzaddicts' by Cosimo Fogg

In this episode, we are joined by Chris Thomson of Marwick Marketing to chat about what things lie ahead in the world of marketing. When we mention the Future, this can only lead to a discussion on AI and how it may no longer be considered Futuristic or a ‘gimmick’, but something businesses will adapt in as soon as six months. So, how do we prepare?

Listen as we discuss this and more, including what it’s like to be running a marketing agency, not only in Cornwall, but also in ‘the Meth capital of Canada’!

We hope you enjoy episode 9 of The F Word.

Connect with Chris on LinkedIn: https://www.linkedin.com/in/christianthomson/

Keep up to date with Marwick Marketing  on Instagram:  https://www.instagram.com/marwickmarketinguk 

Or chat to Chris directly: christian@marwickmarketing.com

Music credits - 'Jazzaddicts' by Cosimo Fogg

This is certainly a corker of an episode.

Shane Solomon joins us for a very special episode of The F Word, talking about connections and why it’s important to get out there and meet people… and how it can lead you to rub shoulders with the stars.

In all honestly, we nearly couldn’t get through this episode, the laughter was too much. You’ll have to watch to Find out why (sorry audio listeners).

We really hope you enjoy episode 8 of The F Word.

Connect with Shane on LinkedIn: https://www.linkedin.com/in/shane-solomon-3030a036/

Find out more about Corker Media: www.corker.media/

Music credits - 'Jazzaddicts' by Cosimo Fogg

Welcoming Sophie Gratton, from Girls in Cornwall Business, to the 7th episode of The F Word.

It’s no secret that Sophie has been taking the Cornish business networking circuit by storm, giving women a place in which they can connect as well as share their stories, gain confidence, collaborate, and talk about things that you wouldn’t necessarily Feel safe to share in certain environments.

Listen as Sophie shares what led her to this line of work and the challenges she has come across while running a business. Plus, how she has been able to balance everything as the wearer of many hats, while learning to set those hard boundaries she needs to allow herself to be successful in work and life.

If you haven’t already joined a Girls in Cornwall event, you absolutely should. You can Find out more via the Girls in Cornwall and Girls in Cornwall Business socials. 

Enjoy episode 7 of The F Word.

Follow Girls in Cornwall Business on Instagram: @girlsincornwallbusiness https://www.instagram.com/girlsincornwallbusiness/

View upcoming events on the GIC website: https://www.girlsincornwall.com/event

Music credits - 'Jazzaddicts' by Cosimo Fogg

Oh, do we have an episode for you!
We are delighted to welcome Jess Ratty on to The F Word this week, from Halo.
Jess can only be described as a Force. She’s oozes ambition, strength, positivity, drive, and passion. In her own words “I’m that hungry for it, I just go For it”.
Jess joins Laura to chat about everything from keeping that spark alive and plans For the USA, to the many challenges in business, including a very honest conversation about money… something that can absolutely be a topic to tread across lightly, but with everything else in life, Jess tackles this with authenticity, relatability, and, well… she’s just utterly inspiring.
Enjoy episode 6 of The F Word.
Connect with Jess on LinkedIn: https://www.linkedin.com/in/jessicaratty/
Follow her on Instagram: https://www.instagram.com/_jessification_/
Music credits - 'Jazzaddicts' by Cosimo Fogg

Join Kelly Thomas, of Friends, as she shares her honest outlook on brand. What is it and how important it is for your business? SPOILER ALERT… very!

Laura and Kelly have known each other since almost day one of Whyfield. When they met at a business show, Kelly took one look at the Whyfield brand and almost gasped in horror. Kelly isn’t afraid have honest conversations with her clients and Friends about how they can elevate what they’re already offering and develop the work they’ve already put in. You don’t have to completely rebrand to stand out, but you should make time to look at who you are, why you do what you do, and question whether this is something that you’re communicating through your branding. If not, Kelly could be your girl!

We absolutely loved chatting to Kelly! This is an extra-long episode of magic, so grab yourself a drink (and a notepad) and get stuck in.

Enjoy episode 5 of The F Word.

Follow Design By Friends on Instagram: @designbyfriends https://www.instagram.com/designbyfriends/

Visit the website: https://www.designbyfriends.co.uk

Music credits - 'Jazzaddicts' by Cosimo Fogg

Trigger warning: This episode discusses sexual harassment, sexual assault, and related experiences in the workplace.

In this episode of The F Word, we sit down with Joe Nicholls, Partner and Employment Lawyer at Stephens Scown, to talk about Freedom, specifically, Freedom from sexual harassment at work.

With over 15 years’ experience in employment law, Joe leads on employment tribunals and disputes, helping both businesses and individuals navigate some of the most challenging issues in the workplace. He explains recent and upcoming legal changes, why they matter, and how employers can take meaningful steps to create safer, Fairer environments.

Here's what you can listen to (or watch) in this ep:
 • What the law currently says about harassment and discrimination under the Equality Act 2010
 • The new proactive duty for employers to prevent sexual harassment – and what ‘reasonable steps’ really mean
 • The controversial return of employer liability for harassment by third parties (e.g. customers, suppliers, guests)
 • Extended time limits for bringing harassment claims, and what that means in practice
 • How businesses can proactively assess risk, update policies, and Foster a culture of safety and respect
 • Why prevention is better than tribunal, for people, reputation, and long-term business health

Joe reminds us that this isn’t just about compliance:
 "It is about fundamentally trying to protect your people and protect your culture. The consequence of that is a good news story for you: it’s about reputation, retention, and the ability to recruit."

Enjoy episode 31 of The F Word.

Find out more
Stephens Scown LLP

stephens-scown.co.uk

Instagram: @stephens_scown ⬅️ https://www.instagram.com/stephens_scown/

LinkedIn: www.linkedin.com/in/josephcnicholls

  The Fawcett Society – Sexual Harassment Research   ⬅️ https://www.fawcettsociety.org.uk/tackling-sexual-harassment-in-the-workplace 

For more episodes, head to whyfield.co.uk/podcasts

And… For more From us, Find us on all socials at @whyfield

Welcome to episode four of The F Word, where we’re diving into Food with Rupert Cooper from Philleigh Way Cookery School and Cove Café.

Listen as Rupert shares his journey from rugby player to chef, and what inspired him to make the move to the culinary. Plus, what is the ‘rule of three’? What is the importance of balance and taking breaks? And, what sporting personality trait helps push Rupert in his business life? Find out about this, among other strategies, including looking after your customers and ensuring they have the best experience possible to keep them returning, not just once, but again and again.

Enjoy episode 4 of The F Word.

Follow Philleigh Way and Cove Cafe on Instagram: @philleighway @covecafehaylebeach

https://www.instagram.com/philleighway/

https://www.instagram.com/covecafehaylebeach/

Visit the website: www.philleighway.co.uk

Music credits - 'Jazzaddicts' by Cosimo Fogg

A warm welcome to episode three of The F Word, chatting all things Fitness with Krev Performance’s James Earp and Dylan Myers.

Fitness is always a topic on everyone’s lips, especially now as looking after yourself has become the new ‘cool’. Laura chats with the brains (and muscles, of course!) behind Krev as they uncover the true ‘Why’ behind going to the gym, besides wanting to look your best. What is the best motivator to get the most of training at the gym?

Did you know Krev Performance has no mirrors?

As well as the journeys of their members, the boys also talk about their own journeys to getting where they are, and Future plans for Krev now that the gym is bursting at the seams.

Enjoy episode 3 of The F Word.

Follow Krev Performance on Instagram: @krevperformance | https://www.instagram.com/krevperformance/

Head to their new website: www.krevperformance.co.uk

Welcome to episode two of The F Word, featuring Harriet Frost from Grit Culture.

In this episode, Laura and Harriet chat all things Flexibility, what that means at Grit Culture with team and clients across the globe, how to navigate different time zones, and the ‘pinch me’ moments of being in a business with great people doing cool things.

Harriet is always a breath of Fresh air, and we’re so chuffed that she was able to join us on to the pod. You don’t want to miss this one.

Enjoy episode 2 of The F Word!

Follow Grit Culture on Instagram: @grit.culture / https://www.instagram.com/grit.culture/

Or pop Harriet an email to chat: harriet@grit-culture.com

Music credits - 'Jazzaddicts' by Cosimo Fogg

Welcome to the very first episode of our The F Word, brought to you by Whyfield.

In this episode, Laura is joined by Chris Whitley of Figure 8 Consulting. Chris talks us through the planning that gets you to where you want to be in your business. We chat about what strategy really means, and why it’s essential for growth.

Whether you’re just starting out, needing a change, or moving towards something big, creating a plan with your goals, and the reasons behind them, is key.

Enjoy our first episode of The F Word!

Connect with Chris on Linkedin: https://www.linkedin.com/in/cewhitley/

www.figure8consulting.co.uk

Music credits - 'Jazzaddicts' by Cosimo Fogg

In this episode of The F Word, we’re joined by Lyssa-Feê Crump, marketer, sustainability advocate, and self-confessed all-round nerd – as we talk about Friction: how the tough stuff often pushes us toward something better.

Currently Head of Marketing at Hiyield (an employee-owned, B Corp certified digital agency with a big Focus on sustainability), Lyssa shares her personal and professional journey, including how a moment of Friction during the pandemic led her to launch her own business, and how Friction continues to spark new ideas, solutions, and opportunities today.

We dive into:

• The real meaning of Friction, and why it’s not the same as conflict

• Why being uncomfortable can be the launchpad for creativity and innovation

• How digital tech and marketing still carry environmental impact, and what businesses can do about it

• Why sustainability isn’t about perfection, but progress

• Employee ownership, inclusive design, and how to build better From day one

• Web accessibility and why it matters (plus advice on how to get started)

Whether you’re growing a business, building a team, or Figuring out how to be “just that little bit better”, this episode is packed with honest reflections, useful insights, and a whole lot of spark.

"Friction isn’t the problem – it’s the spark. Comfort might feel nice, but it rarely changes the world."

Enjoy episode 30 of The F Word.

Find out more
HiYield
www.hiyield.co.uk

Instagram: @lyssacrump ⬅️ link https://www.instagram.com/lyssacrump/

LinkedIn: www.linkedin.com/in/lyssafeecrump

📚 Books mentioned:
– Radical Candor by Kim Scott ⬅️ link - https://www.radicalcandor.com/

For more episodes, head to whyfield.co.uk/podcasts

And… For more From us, Find us on all socials at @whyfield

In this episode of The F Word, we talk ‘where trees meet seas’ with Carl Rowlinson, Founder of Plant One Cornwall, a lifelong tree lover, and passionate advocate for biodiversity and community-led conservation.

From his beginnings as a tree surgeon to launching a mission that blends business, community, and environmental action, Carl shares how Plant One is working to restore Cornwall’s woodlands.

We talk about:
• Why Cornwall is the most deforested region in Europe, and how history has shaped its landscapes
• The ambition to restore 3,000 hectares of woodland in the next 25 years
• Agroforestry: how Food, Farming, and trees can thrive together
• The surprising role of Jays in planting oak Forests!
• Flowscape: the unseen connections between land and sea, and how reforestation upland impacts kelp and seagrass on the coast
• Why businesses are the secret to scaling conservation, and how they can get involved
• The joy (and challenge) of planting trees in Cornish weather

Carl reminds us that this work is about more than carbon offsetting or numbers of trees. It’s about creating living, breathing woodlands, reconnecting people with nature, and leaving something Future generations can look at and say: “I helped make that.”

"It’s a really good way to connect. Connect back to the earth.”

Enjoy episode 29 of The F Word.

Find out more and get involved
Plant One Cornwall

plantonecornwall.com
No Trees No Seas campaign – live now!  - https://www.crowdfunder.co.uk/p/no-trees-no-seas

Instagram: @plant_one_cic  https://www.instagram.com/plant_one_cic/

LinkedIn: www.linkedin.com/in/carl-rowlinson-2607a3b3

For more episodes, head to whyfield.co.uk/podcasts

And… For more From us, Find us on all socials at @whyfield

In this episode, we loved sitting down with Becky Loto, business mentor, strategist, and the Founder of Tides Business. Becky has an inspiring journey that has taken her across the world, from Cornwall to Mexico and back again. She shares her experiences of building businesses (sometimes without a strategy) and how she discovered her true passion.

Becky has an infectious energy that really gives you the hope that you can achieve anything you want to, but with a caveat that not every day is going to be a good day in business and that’s okay too. It’s how we draw a line under it and pick ourselves up again that’s important…not Forgetting to have FUN!

You’re going to love hearing Becky’s story, and we hope it brings you that spark to ignite your ideas or passion projects, or reignite your Fire for something that you might have put on the back burner. 

Enjoy episode 28 of The F Word.

Becky offers VIP 1:1 strategy days, group strategy days, 1:1 mentoring, workshops and you can hire her as an inspirational speaker for her event. Connect with her on LinkedIn to chat: https://www.linkedin.com/in/rebecca-loto-certified-business-strategist-and-mentor/

Dive into Tides Business on Instagram: https://www.instagram.com/tidesbusiness/

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, Find us on all socials at @whyfield
and  www.whyfield.co.uk

In this episode, we got to sit down with Tom Woodley, Co-Founder and Managing Director of The Cornish Company. 

We’re sure you’ve already heard about The Cornish Company, but you might not have heard the incredible story behind it… yet! 

We start at the beginning, how The Cornish Company was founded just over four years ago, during the pandemic lockdown, with Tom and his brother, James. Having always had the idea of creating a Cornish ecommerce company, they knew they had to go for it while online shopping was booming. 

From their dad’s kitchen, to the lounge, to the garage, they grew and grew in such a short space of time. Now, they’ve settled into their 18,000 square foot warehouse, ready to deliver more Cornish goodness to your door!

But how did they start this hugely successful business from scratch? What were the challenges? And what are the highlights in building such a fast-growing business in this beautiful part of the world? You’ll have to listen to find out! 

Enjoy episode 27 of The F Word.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-woodley/

Check out The Cornish Company: https://www.instagram.com/thecornishcompany/

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, Find us on all socials at @whyfield
and  www.whyfield.co.uk

In this episode, we got to dive into the world of Film with Sam Oatey, founder of Oatey Media.

We start by taking it back to the beginning, 2011 to be exact, talking about how Sam got into the Film industry, even though his Family were heavily into Farming. Once he discovered his passion for Film, he knew he could do something with it. 

Sam now works nationally and internationally, creating video for businesses, brands and corporate clients, as well as awareness projects like the viral video for Man Down which reached six million views in just a week!

As well as the successes, we chat about challenges Sam has Faced along the way, how imposter syndrome has sometimes made him question himself, and how Finding a healthy work-life balance has been one of his biggest hurdles. 

Sam has some really valuable advice for those just starting out, and reflects on the key lessons he's learned throughout his journey. Click play now! 


Enjoy episode 26 of The F Word.

Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-oatey-

Keep up with what Oatey Media are working on:

https://www.instagram.com/oateymedia/

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, Find us on all socials at @whyfield
and  www.whyfield.co.uk

In this episode of The F Word, we talk all things Football with Rob Butland from Truro City Football Club, from Cornwall’s highest-ranking team not having a ground to play on in the county, to moving home to their very own stadium, with an average of 1500 spectators each match.

We hear not only about Rob’s journey into the role he plays at the Football club but also the incredible journey that the team themselves have had, discussing both the highs and lows and how they plan to continue to improve. 

We dive into how Cornwall can have the mindset of ‘if you want to make it, you have to leave’, and although this is a great option for someone, we need to be able to provide that in Cornwall, allowing kids to grow up, stay in Cornwall, and achieve their goals in whatever sport they want and how the club want to make sure they are setting the bar and show that it is possible.

The club prides itself on using local businesses and it's great when businesses get involved, whether through sponsorship or partnership or simply enjoying a day out watching a match with the family.

Enjoy episode 25 of The F Word

Find out more about Truro City Football Club and what's coming up for both the team and the stadium: 

Instagram: https://www.instagram.com/tcfcofficial/

Connect with Rob on LinkedIn: https://www.linkedin.com/in/rob-butland-192b9a95/

To watch this episode, or our previous episodes, head over to our YouTube Channel.

https://www.youtube.com/@whyfield

And… For more From us, Find us on all socials at @whyfield and www.whyfield.co.uk