The Executive Brand Podcast – Détails, épisodes et analyse

Justin Rowe is the Founder of Impactable. Impactable is the #1 B2B LinkedIn agency where LinkedIn experts scale modern B2B startups with demand gen & retargeting frameworks.

Justin's story ranges from the Restaurant Industry to launching a lead gen agency that was acquired to now running the #1 LinkedIn Ads Agency.

We talk about the balance of LinkedIn Ads and Paid Search, how to effectively budget your campaigns and many other topics like:

- Strategies for Boosting Organic Content

- Paid Search vs. LinkedIn Ads

- Budgeting for LinkedIn Ads

- Campaign Structure for Cold vs. Retargeting Layers

- Content Strategy for Cold vs. Retargeting Ads

- Optimizing Ad Performance and Budget Allocation

- Optimizing LinkedIn Ad Spend

- Thought Leader Ads

- Troubleshooting LinkedIn Ad Performance

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Justin:

Justin’s Linkedin: https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable: https://impactable.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to LinkedIn Ads and Fletch

02:18 Strategies for Amplifying Organic Content

05:39 Paid Search vs. LinkedIn Ads: A Balanced Approach

09:23 Budgeting for LinkedIn Ads: Initial Considerations

11:44 Campaign Structure: Cold vs. Retargeting Layers

15:52 Attribution and Measuring Impact

19:27 Content Strategy for Cold and Retargeting Ads

23:32 Optimizing Ad Performance and Budget Allocation

27:49 Optimizing LinkedIn Ad Spend

30:09 Building Brand Awareness for Non-Market Buyers

32:02 Leveraging Engagement Signals for Outbound Strategies

35:09 The Hustle Behind Successful Marketing

37:08 Exploring Cross-Platform Advertising Strategies

39:00 The Evolution of Thought Leader Ads

40:58 Foundational Elements for LinkedIn Advertising Success

45:51 Troubleshooting LinkedIn Ad Performance

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, I break down the viral product launch template for LinkedIn.

I will talk about:

- Strategic Use of Funding Announcements

- The New PR Playbook for Founders

- Leveraging Social Proof for Growth

- Depth vs. Frequency in Content Creation

- Iterating on Content Strategy for Better Engagement

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Masterclass in Product Launch on LinkedIn

05:27 Strategic Use of Funding Announcements

08:48 The New PR Playbook for Founders

12:46 Building an Engaging Audience

17:14 Navigating Engagement Pods and Boosted Posts

20:08 Leveraging Social Proof for Growth

25:22 Building Strong Associations in Business

26:42 Starting from Scratch: The Power of Focus

27:45 Creating a Podcast to Connect with Your Audience

29:20 Leveraging Conversations for Content Creation

31:19 Establishing a Consistent Posting Cadence

33:41 Maintaining Momentum in Content Creation

36:59 Learning from Mistakes: The Importance of Focus

43:10 The Value of Newsletters in Building Relationships

44:51 Depth vs. Frequency in Content Creation

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Strategic Lessons from 1.5M LinkedIn Impressions:

I managed to double my impressions 2024 while posting less frequently. The whole experience has me reflecting on what "good" really means in terms of content.

I analyze what actually moves the needle on LinkedIn for B2B SaaS companies. I break down the exact approach that doubled my impression rate, with specific insights around:

- My mistakes and lessons learned

- The importance of targeting the right audience

- How to position technical solutions

- Content strategy: quality over quantity

- Engagement strategies for LinkedIn

- The Importance of consistency

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

Year in Review: Impressions and Insights - 00:00

Content Strategy: Quality Over Quantity - 02:48

The Power of Hooks and Engagement - 06:07

Mistakes and Lessons Learned - 08:52

Navigating B2B Content Creation - 12:08

Targeting the Right Audience - 14:58

The Importance of Consistency - 18:10

Leveraging Social Proof - 21:09

Engagement Strategies for LinkedIn - 23:52

Balancing Content for Talent and Customers - 27:04

Choosing the Right Marketing Channel - 30:02

Iterating for Success - 33:10

Final Thoughts and Future Directions - 35:48

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Chris Walker is the CEO of Passetto, a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+. Chris helps CEOs and GTM Leaders accelerate growth rate, lower CAC & maximize enterprise value through go-to-market optimization.

In this deep-dive conversation, Chris and I explored the realities of modern B2B marketing and what it takes to drive sustainable growth. We discussed how marketing success extends far beyond traditional metrics like leads and pipeline, and why marketing leaders need to develop strong business acumen to truly impact company performance.

Chris shared his insights from Passetto's first year, including how they've adapted their strategies in response to AI's impact on content creation. He emphasized that while everyone's rushing to pump out content, the real differentiator is building genuine connections with customers and truly understanding their problems.

We covered crucial topics like:

- Why marketing investments need to be viewed through a financial lens

- How unit economics should be a key target for marketing teams

- The power of invite-only webinars for engaging qualified prospects

- Why likes on social media often don't translate to business impact

- The critical role of data architecture in revenue operations

- How to build authentic content strategies that resonate with your audience

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/chriswalker171/

Passetto: https://www.passetto.com/

Podcast: https://www.youtube.com/watch?v=M3qbZH-0ysI&list=PLnkPVuIF6MO5FkU1c2trJiATku9VVAIhb

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

Navigating the Complexities of B2B Marketing - 0:00

Lessons from the First Year of Passetto - 3:03

Evolving Content Strategies in the Age of AI - 6:08

Building a Unique Value Proposition - 8:51

The Importance of Customer Connection - 12:09

Adapting Strategies for Different Stages of Growth - 15:04

Finding and Defining Your Point of View - 17:51

The Role of Leadership in Customer Engagement - 21:10

Understanding Customer Problems - 29:08

The Evolving Role of Software Companies - 30:56

Data Architecture and Revenue Operations - 33:34

The Importance of Customer Connection - 36:16

Innovative Content Strategies - 38:23

The Art of Content Creation - 40:48

Authenticity Over Popularity - 46:45

Measuring Content Impact - 52:14

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Adam Robinson is the Founder & CEO of Retention.com, a $25M ARR SaaS company that turns anonymous shoppers into revenue.

We talked about the importance of Founder-Led Marketing for business growth, the benefits of a founder brand, and many other topics like:

- Who Should Consider Building a Founder Brand

- Practical Steps to Get Started With Content Creation

- The Long-Term Advantages of Engaging With an Audience and Creating Valuable Content

- How to Find a Unique Angle to Resonate With Your Audience

- Setting Realistic Expectations for Growth

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Adam:

Adam’s LinkedIn: https://www.linkedin.com/in/retentionadam/

RB2B: https://www.rb2b.com/

Rentention.com: https://retention.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

RevGenius is an online, free 45K+ community for sales, marketing, rev-ops, and customer success professionals. They offer an inclusive space to learn, share, and bond over the revenue industry experience.

I talked to Jared Robin, the co-founder of RevGenius. We talked about the concept of audience-led growth, how founders can develop a unique point of view to differentiate themselves and many other topics like:

- How to Build a Unique Point of View and Identifying Your Unique Perspective

- Community vs. Audience: Understanding the Difference

- Content Creation Strategies and Insights

- The Importance of Building Relationships Over Numbers

- Balancing Time and Effort in Growth Strategies

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Jared:

Jared's LinkedIn: https://www.linkedin.com/in/jaredrobin/

RevGenius: https://www.revgenius.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Fletch offers product marketing for Early Stage B2B SaaS Startups. Fletch has helped over 300 startups discover their ideal product positioning and bring it to life on a newly crafted homepage.

I talked to Anthony Pierri and Robert Kaminsiki, the co-founders of Fletch. We discuss why they are relying on LinkedIn for business growth, how they are creating engaging graphics and many other topics like:

- Their Journey in Building a Personal Brand

- How They Use LinkedIn for Business Growth

- Content Creation Strategies and Insights

- Their Approach to Attribution

- The Power of Inbound Marketing

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Fletch:

Anthony's Linkedin: https://www.linkedin.com/in/anthonypierri/

Robert's Linkedin: https://www.linkedin.com/in/heyrobk/

FletchPMM: https://www.fletchpmm.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Rob Snyder is the Founder of Reframe. He helps founders navigate the early, messy, founder-led sales stage, 0->$1M ARR.

We discussed his journey from traditional business to startups, his insights on Founder-Led Marketing and many other topics like:

- How to transition to Founder-Led Marketing

- The importance of sales calls as feedback loops

- Understanding Product Market Fit

- The Leading Indicators of Retention

- The Importance of Obsession in Marketing

- Content Creation Strategies

- How to Find Message Market Fit

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Rob:

Rob's Linkedin: https://www.linkedin.com/in/rsnyder1/

Rob's website: https://www.robsnyder.org/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Peep Laja is the CEO of Wynter. Wynter is an on-demand market research platform for B2B. They help leaders answer "what are their pain points?" and "what would make them buy from us?". In under 48 hours.

We discussed the concept of Founder-Led Marketing, especially the importance of visibility and content creation for startups.

Peep talks about the balance between time spent on content creation and other business responsibilities and many other topics like:

- Why Founder-Led Marketing is essential for startups with limited resources

- That a visible founder can have a significant impact on customer acquisition

- Consistency and strong points of view are crucial for good content

- That content pillars should align with business goals and adapt over time

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Peep:

Peep's LinkedIn: https://www.linkedin.com/in/peeplaja/

Wynter: https://wynter.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Holly Pennington is the Marketing Director of MyWorkChoice. MyWorkChoice provides customized workforce solutions that give workers the flexibility they want while filling the shifts you need to meet production.

We discussed the challenges she faced, getting her CEO to post on LinkedIn, and how they built on Todd's personal LinkedIn profile to drive business results for MyWorkChoice.

She also explains why Founder-Led Marketing is becoming increasingly important and many other topics like:

- Understanding the personality of your CEO is key to effective marketing

- How using tools like Descript and ChatGPT can streamline content production

- Increasing post frequency can be achieved by repurposing successful content

- Setting realistic expectations for results is essential

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Holly:

Holly's LinkedIn: https://www.linkedin.com/in/holly-pennington/

Learn more about MyWorkChoice: https://myworkchoice.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding