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From Baking to Coaching: The Rise of a Six-Figure Path (with Julie Heinrich)22 Nov 202500:34:43

In this episode, I sit down with Julie Heinrich, a business coach for bakers and food entrepreneurs, to unpack her incredible journey from a home baker to the founder of Booked Out Baker.

Julie shares how she started her baking business at just 16, navigated imposter syndrome, and evolved into a confident CEO who now helps other bakers turn their passion into profitable, booked-out businesses.

In this episode, you’ll learn:
✨ How to overcome imposter syndrome and own your genius
✨ The importance of identity work in building a scalable business
✨ How to create offers and programs that truly serve your clients
✨ Why long-term growth beats quick wins and viral strategies
✨ How attending live events and masterminds accelerates your confidence and business impact

Julie also opens up about her experience with my ICONIC Mastermind, the evolution of her offer suite, and the transformative power of showing up even when you feel scared. This episode is packed with insights for bakers, food entrepreneurs, and coaches ready to level up their business, brand, and confidence.

Connect with Julie Heinrich
Instagram: @julieheinrich.official

🔥 Whether you’re an online coach, service provider, or creator ready to expand your impact, this episode will help you rewire your subconscious, elevate your identity, and lead your brand with conviction.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

How Somatic Healing Unlocks Sustainable Success (with Leni Sundermeier)25 Oct 202500:46:40

In this episode, I interview somatic healing and embodiment coach Leni Sundermeier to unpack the powerful connection between your body, emotions, and business growth.

We dive deep into how nervous system regulation impacts your ability to hold success, wealth, and visibility — and why traditional mindset work alone often isn’t enough. Leni shares how somatic healing helps women move beyond self-sabotage, burnout, and perfectionism by learning to feel instead of fix.

If you’ve ever wondered why you “know all the strategy” but still feel stuck, anxious, or disconnected — this conversation will show you how creating safety in your body becomes the foundation for sustainable success.

What you’ll learn in this episode:
✨ Why awareness alone isn’t enough without body integration
✨ The real reason so many women experience emotional burnout and dysregulation
✨ How somatic work bridges the gap between mindset and true embodiment
✨ The role your nervous system plays in money, worth, and self-trust
✨ How to stop numbing, scrolling, or overworking — and start feeling safe in success

Connect with Leni Sundermeier:
Instagram: @leni.love
Website: https://www.lenilove.life
Free 5-Day Ritual to Connect with Your Body: join.lenilove.life/the-reclaim-ritual
Podcast – The Between Space: Listen on Spotify

🎥 Watch Leni’s Reconnect Masterclass — an experiential 30-minute body-based practice where Leni guides you to land in your body, move energy, and reconnect beyond the mind.

🔥 Whether you’re an online coach, service provider, or creator ready to expand your impact, this episode will help you rewire your subconscious, elevate your identity, and lead your brand with conviction.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Savage Sales:
https://eviedawson.com/savage-sales

Lessons in Leadership from the Messy Middle16 Aug 202500:14:37

Your biggest challenges are your greatest initiations into the next level of leadership. 

In this raw and unfiltered episode, I pull back the curtain on what it really looks like to scale to multi-six and seven figures as an online coach or service provider—while navigating the shadows, duality, and uncomfortable decisions that no one talks about.

I share the behind-the-scenes leadership lessons from pivoting a profitable launch, building long-game backend systems, and leading yourself through visibility fears, client challenges, and personal disruptions.

If you’re ready to:
💸 Why pivoting 2 days pre-launch was the BEST thing I could do for sales
💸 How to handle challenges like an ICON
💸 How July was over a $50k sales month while navigating the duality of leadership 

…then this episode will give you the mindset shifts, identity upgrades, and emotional mastery you need to rise into the 1%.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

All In August:
https://eviedawson.com/all-in-august

I Wish I Knew This Before Selling High Ticket — Feminine Sales Strategy That Changed EVERYTHING13 Aug 202500:21:45

You don’t need ads, complicated funnels, or endless sales calls to sell high-ticket offers. You need magnetic messaging rooted in feminine sales psychology—and that’s exactly what I’m breaking down in today’s episode.

I went from charging £250/month to selling out five-figure offers with nothing but identity-led content, DM conversations, and deep embodiment—and in this training, I’ll show you how to do the same.

This episode is for the woman who knows she’s here to sell premium offers with soul—not pressure. If you're done with convincing and ready to start magnetizing, press play.

Inside this episode:
 💸 3 content prompts to activate subconscious buying triggers
 💸 Why low prices actually repel your most premium clients
 💸 The sales psychology that made me walk away from a mentor I loved
 💸 How to shift from hustle to effortless, energetic sales
 💸 The messaging strategy that fills my DMs with hell yes clients

This is the same system I used to go from undercharging and overworking... to fully booked with dream clients who pay in full, show up fully, and feel like family.

Take the free quiz to uncover your dream client’s subconscious buying type (so you can speak directly to their decision-making process) 😉
https://eviedawson.com/buyer-type-quiz

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Feminine Sales System
https://eviedawson.com/the-feminine-sales-system

3 Content Prompts to Sell Out Your High-Ticket Offers 08 Aug 202500:23:08

If your content looks good but isn’t calling in the high-level, ready-to-buy clients you know you're meant for—this episode is your wake-up call. Most women unknowingly repel premium clients because their brand is built from the wrong identity. 

In this deep-dive, I break down the energetic and subconscious shifts required to step into your ICON era, and why your story, brand presence, and identity are the keys to magnetising soul-aligned clients.

You’ll learn:
 💸 The 3 hidden reasons your brand isn’t converting high-ticket clients
 💸 How your current identity might be subtly repelling dream opportunities
💸 What actually creates obsession and trust in the premium coaching space
💸 Why feminine sales energy is the secret to effortless client attraction

This isn’t about changing your niche—it’s about activating your magnetism, claiming your truth, and becoming the woman whose presence sells for her.

Join the ICON ERA FREE telegram group for weekly trainings on Messaging, Sales, Leadership & Activating your ICONIC Era ❤️‍🔥

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Feminine Sales System
https://eviedawson.com/the-feminine-sales-system

You’re Repelling 75% of Your Dream Clients — How Feminine Sales Psychology Changes Everything26 Jul 202500:15:07

If you’re not signing the dream clients you know you’re meant to lead, I want you to listen to this episode on repeat. Most women in business are unknowingly repelling up to 75% of their dream clients — simply because they’re only speaking to one buyer archetype: their own. 😳

In this episode, I’m breaking down exactly how to use feminine sales psychology to unlock the subconscious buying triggers for all four buyer types — so you can stop leaving money (and impact) on the table.

Tune in to learn:
💸 Why you’re only attracting a quarter of the clients you could be serving
💸 The 4 buyer archetypes and how to speak to each one
💸 The subconscious sales triggers that create an instant “yes!”
💸 How to shift from just inspiring your audience to actually influencing their buying decisions
💸 And why identity-led selling is the most powerful strategy you’ll ever use

This isn’t just about sales strategy — this is about embodied selling, energetics, and becoming the magnetic leader your dream clients crave.

✨ Take the free Buyer Archetype Quiz and discover who you’re naturally selling to — and who you’re repelling: https://eviedawson.com/buyer-type-quiz

Subscribe for weekly episodes on feminine business, sales energetics, and magnetic brand strategy.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Feminine Sales System:
https://eviedawson.com/the-feminine-sales-system

How a Client Breaking a Contract Led to a £30,000 Sale16 Jul 202500:12:12

Inside this raw and powerful episode, I share the exact week I lost a client and signed a £30,000 high-ticket sale straight from my DMs—while sick on holiday in Spain.

I’ll take you behind the scenes of the duality of leadership—what it really means to be an embodied CEO, a self-led woman who can hold the storm and rise higher because of it.

You’ll hear how I pivoted from fitness to business coaching, what really happens when a client wants to break a contract, and how to lead yourself through the fears, spirals, and ego patterns that sabotage most entrepreneurs when challenges hit.

✨ Inside we cover:

  • The reality of high-level leadership: rejection, duality & emotional resilience
  • A real £30k cash sale story while on holiday
  • How to lead clients with integrity (even when they want to quit)
  • The mindset & energetics that attract premium clients while you sleep
  • The exact conversation I had that turned a client’s “I’m leaving” into a powerful transformation
  • The truth about why your business tests you right before your next level

This is your sign to hold the line, stand in your truth, and lead yourself—no matter what.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Sold Before The Pitch:
https://eviedawson.com/sold-before-the-pitch

What I’d Do If I Wanted to Blow Up My Sales in July10 Jul 202500:15:24

If you’re ready to make July your highest cash month yet — this episode is your playbook.

I’m sharing exactly what I’d do if I wanted to explode my sales this summer: the mindset shifts, daily actions, and sales moves that will help you show up boldly, magnetise dream clients, and stack your income without burnout.

Inside, you’ll learn:

💸 Why people buy more in summer (and how to use this to your advantage)
💸 The daily sales targets & habits I use to create Stripe notifications on autopilot
💸 How to shift your identity to match the level of wealth you want to receive
💸 The content & messaging tweaks that position you as the premium choice
💸 The sales challenge you can start today to blow up your income in July

If you’re an ambitious online coach or service provider who’s done playing small — this is your sign to show up like the iconic leader you know you are.

Plug in, take notes, and let’s blow it up together.

✨ DM me “SALES CHALLENGE” on Instagram if you want in — or tag me while you’re listening so I can celebrate you!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Sold Before The Pitch:
https://eviedawson.com/sold-before-the-pitch

Join HERE for the Quantum Lounge

The Power of Self-Leadership, Strategy & Going All In with Beth Cave28 Jun 202500:43:13

In this episode, I sit down with powerlifting coach and business owner Beth to unpack how she quantum leaped her coaching business in just 9 months—going from self-doubt and playing small to fully owning her voice, raising her prices, and creating an industry-shifting brand.

We dive deep into the power of self-leadership, foundational strategy, and how Beth built unstoppable momentum without relying on sales calls or pushy tactics. Instead, she leveraged identity work, energetic alignment, and a unique approach to scaling her offers with ease.

What you'll learn in this episode:

  • How Beth built self-trust and consistency to fast-track results
  • Why she stopped fitting into the “powerlifting coach” mold and created her own niche
  • The strategy behind her first 8-week challenge and £100+ price increase
  • How she sold out her offers—without doing sales calls
  • The mindset behind building a standout brand in a saturated industry
  • Why being a “self-led client” is the secret to exponential growth

Beth's Instagram page:
https://www.instagram.com/bethfit.uk

Podcast “Lift to Lift Yourself”:
https://open.spotify.com/show/0f97anE4arPvhuWbJKmJSU

✨ Whether you're building your first offer or ready to expand into a whole new identity—this episode will show you how to combine strategy + energetic leadership to scale.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

Sold Before The Pitch:
https://eviedawson.com/sold-before-the-pitch

The GAP between your old self + your next level21 Jun 202500:23:04

Feeling stuck between who you were and who you're becoming? 

This episode is your wake-up call. If you’re in the “void” — that uncomfortable, uncertain in-between before your next level — you’re not doing anything wrong. You’re evolving.

Evie dives into what it really takes to cut ties with outdated identities, outgrow old containers, and fully embody your next-level self. You’ll learn the energetic + strategic tools to lead yourself when nothing makes sense, when fear is loud, and the path isn’t clear — but your vision still pulls you forward.

This one’s for the woman who knows she’s meant for more and is done playing small. You’re not stuck. You’re expanding. And the quantum leap? It’s closer than you think.

👁‍🗨 Topics covered:

  • Identity shifts & the “no-man’s land” between levels
  • Letting go of what's no longer aligned (clients, content, containers)
  • What true embodied self-leadership looks like
  • How to trust the leap before you see results
  • Energetics + mindset shifts to hold the void and rise

This is for the woman who feels the magnetic pull of her next level—and is brave enough to leap.

🔗 Download the FREE “Cut the Cord” Meditation mentioned in this episode.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

Dangerous Woman:
https://eviedawson.com/dangerous-woman

It's NOT your strategy its THIS14 Jun 202500:18:54

Discover the mindset secrets behind consistently hitting five-figure months — even through niche changes and life upheavals. In this episode, I reveal why 95% of business success depends on who you become rather than just the strategies you use.

I dive deep into the powerful mindset principles that help you scale from multi-five-figure months to consistent six-figure months, focusing on:

  • How to cultivate a clear, flexible vision without being attached to the “how”
  • Developing emotional agility to adapt to changes and setbacks
  • The importance of fast decision-making and overcoming the “waiting mode”
  • Why self-trust and resourcefulness are your secret weapons in business growth
  • Balancing masculine and feminine energy to lead with creativity and strategy

If you’re an entrepreneur ready to break free from mindset blocks, accelerate your scaling journey, and master the emotional resilience needed to sustain long-term success, this episode is for you.

Tune in for actionable mindset hacks that will change the way you approach your business — so you can stop overthinking tactics and start building unstoppable momentum today!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

Dangerous Woman:
https://eviedawson.com/dangerous-woman

How to Make £35,000 from a £33 Micro Offer13 Jun 202500:26:47

What if a £33 micro offer could generate £35,000 in aligned, premium sales—without a single slide, sales call, or hard pitch?

In this high-level training pulled straight from the Sold Before the Pitch VIP Vault, I’m walking you through the exact psychology, strategy, and energetic shifts behind one of the most powerful launches I’ve ever done. You’ll learn how I used one low-ticket offer to create massive momentum, attract dream clients, and sell into higher-ticket spaces without the bro marketing or pressure tactics.

💸 We dive deep into:

  • Sales psychology that taps into subconscious buying behavior
  • How micro offers create identity resonance & trust fast
  • Turning one viral brand moment into a scalable client funnel
  • How I use live hot seats, bonus upgrades & Telegram chats to build community, drive urgency & increase conversions
  • The full strategy that bridges low-ticket to high-ticket, naturally

If you’re an online coach, mentor, or creative service provider who’s done with launch burnout and ready to magnetize premium clients through your brand—this episode is your roadmap.

Grab your spot in Sold Before the Pitch for just £22 and unlock the full VIP Vault via the link in the show notes.

This is the kind of strategy that turns momentum into money—and micro ideas into ICONIC income. Let’s dive in.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

Sold Before The Pitch:
https://eviedawson.com/sold-before-the-pitch

From Playing Small to Becoming the Woman Who Has It All (with Alex Najarian)18 Oct 202500:48:19

In this episode, I sit down with business mentor Alex Najarian to unpack what’s really holding you back from your next level of income, visibility, and leadership.

If nothing changes in the next 180 days—your results, your confidence, and your impact will stay exactly the same. This conversation is your wake-up call to stop outsourcing your power to strategy and start rewiring the identity that drives it.

Alex and I dive deep into subconscious beliefs, energetic leadership, and the inner work required to step into your next level—without burnout, hustle, or fear of being seen.

What you’ll learn in this episode:
👉🏼 How fear disguises itself as logic and keeps you playing small
👉🏼 The subconscious patterns blocking your next income leap
👉🏼 Why comfort is your biggest business risk
👉🏼 How to embody self-leadership & show up as the woman who already has it all
👉🏼 The identity and energetic upgrades that make scaling inevitable

Alex Najarian's Instagram page:
https://www.instagram.com/alexnajarian

✨ Whether you’re an online coach, service provider, or creator ready to expand your impact—this episode will help you rewire your subconscious, elevate your identity, and lead your brand with conviction.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Savage Sales:
https://eviedawson.com/savage-sales

How to Sell Without Sales Calls: Storytelling, Psychology & Content That Converts06 Jun 202500:28:25

Tired of feeling pushy in the DMs, burnt out from sales calls, or constantly trying to justify your prices? 

In this powerful episode, I pull back the curtain on the exact strategy I used to sell high-ticket offers without ever jumping on a single call — just through content, storytelling, and aligned sales psychology.

✨ We dive deep into:

  • The sales psychology behind premium clients buying without being convinced
  • How to collapse time using your personal story
  • Why storytelling is your most powerful sales tool in the age of AI
  • The 5 core content pillars that attract and convert dream clients
  • The truth about objection handling and why most coaches get it wrong
  • How to create content that’s emotionally magnetic, not just “valuable”
  • The art of developing a unique edge and sticky metaphors that make people stop scrolling

Whether you're a coach, personal brand, or service provider — this episode will show you how to master storytelling, leverage subconscious buying behavior, and build content that leads people to walk themselves into your sales funnel.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

Dangerous Woman:
https://eviedawson.com/dangerous-woman

Identity Shift Meditation (Chord Cutting) 06 Jun 202500:08:06


Free chord-cutting meditation for the woman currently in the void between leaving the old identity behind, and stepping into your NEW self, before you see the physical evidence in the 3D.


For daily mindset, business and self-leadership trainings PLUS instant access to a hub of meditations and energetic expansion to support your next level, join the Quantum Lounge membership here: https://portal.eviedawson.com/courses/offers/bcc4b07a-0365-4401-9ff5-03d870f90f4d


See you over on IG: https://www.instagram.com/itseviedawson/

How to Build Unshakable Self-Belief & Lead with Fearless Identity30 May 202500:21:43

What if the biggest advantage in business isn’t your strategy, your content, or your offer—but the way you believe in yourself?

In this powerful episode, I reveal the real reason I’ve grown a magnetic personal brand, scaled my business with ease, and made bold moves without second-guessing myself: unshakable self-belief. Not the fluffy kind—but the kind built from subconscious identity work, emotional resilience, and radical personal ownership.

We dive deep into:

  • Why emotional self-leadership is your real unfair advantage in today’s AI-saturated business world
  • How to navigate fear, doubt, and limiting beliefs without needing to “heal” everything first
  • The psychology of conviction: building the identity of the version of you who always wins
  • Courage, shadow work, and the truth about fear-based decision-making
  • What it actually takes to show up as a powerful, in-demand personal brand across multiple platforms

If you’re a female entrepreneur, online coach, or service provider who wants to build a brand that’s rooted in truth, power, and trust—this episode is your permission slip to stop outsourcing belief and start owning your magic.

✨ Subscribe, share, and tag me @eviedawson on Instagram with your biggest takeaways!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

Dangerous Woman:
https://eviedawson.com/dangerous-woman

Set this as your ALARM. You need to hear this. 27 May 202500:16:38

In this unapologetically powerful episode, I’m sharing a raw audio training straight from inside The Quantum Lounge —and trust me, you’ll want to listen to this on repeat.

If you’ve ever felt stuck, second-guessed your next move, or blamed strategy when success still felt out of reach... this is your wake-up call. Because here’s the truth: Your business is a mirror of your beliefs.

You’re not lacking strategy. You’re lacking radical self-belief. And until you shift that internally, the external won't change.

Inside this episode:

  • The mindset shift that helped me go from £1k/month to multi-6-figures
  • How to hold your vision during challenges instead of collapsing
  • What to do when self-doubt creeps in (and why it’s not the real you)
  • The real reason personal development books & live events feel so powerful
  • A powerful reminder that you get to decide how your day, week, and life unfold

This is the energy inside The Quantum Lounge daily—and today, I’m letting you in for free.

✨ If you’re ready to build a 7-figure identity, attract premium clients, and lead with unshakable self-belief… press play.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

JOIN HERE: The Quantum Lounge

How Your Identity and Mindset Drive Business Success25 May 202500:18:52

In this episode, I reveal the powerful connection between your internal identity, self-leadership, and the amount of money you make in your business. Discover why mindset and subconscious beliefs are the true drivers of growth—not just strategies or hacks. 

Learn how to overcome limiting beliefs, break repetitive patterns, and shift your perception to see every challenge as an opportunity.

I share my personal journey of trying every business strategy, failing, and ultimately realizing that the key to fast growth is leading yourself through every step with resilience, openness, and an empowered mindset. Whether you’re struggling with visibility, sales, or scaling your brand, this episode will help you realign your energy, dissolve resistance, and step fully into your authentic power as an entrepreneur.

✨ Tune in for actionable insights on:

  • Why self-leadership beats strategy every time
  • How subconscious beliefs shape your business results
  • Transforming failure and criticism into growth opportunities
  • The mindset shift from victim to empowered creator
  • Aligning your intentions with your business goals for lasting success

If you’re ready to stop chasing tactics and start building a business that flows effortlessly from your true identity, this episode is for you!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

The Brand Mirror:
https://eviedawson.com/brand-mirror

Why Strategy Alone Isn’t Working: The Truth About Self-Leadership18 May 202500:24:34

If you’ve been endlessly searching for the perfect content strategy, viral hooks, or high-converting sales frameworks—but still feel stuck in your business—this episode is the wake-up call you need.

In this raw and unfiltered conversation, I unpacks the real reason you're not seeing the results you desire: a lack of radical self-leadership.

🔍 You'll discover:

  • Why most online coaches and entrepreneurs hide behind strategy instead of stepping into their power
  • How to identify self-sabotage patterns that keep you in consumption and procrastination mode
  • What it actually looks like to lead yourself through fear, uncertainty, and the unknown
  • The uncomfortable truth about why blaming the algorithm, the niche, or the market isn’t the answer
  • How self-trust, not another content plan, will make you magnetic to premium clients

This is a powerful episode that most people won’t finish—because it will challenge your ego and stretch your self-concept. But if you're ready to step into true energetic alignment, authentic leadership, and sustainable business growth... this might just be the turning point.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

The Brand Mirror:
https://eviedawson.com/brand-mirror

How to Sell Without Saying a WORD — The Art of Feminine Influence27 Apr 202500:20:36

The easiest way to sell as a woman is not found in a strategy or a blueprint, but through cultivating influence.

When you know how to lead with embodied conviction, your audience feels it.
Sales become natural. Clients come to you.
And your presence alone becomes your most powerful marketing tool.

In this episode, I’m breaking down how to build magnetic influence that converts — without needing to push, prove, or perform. If you're a female entrepreneur scaling your coaching or service-based business, and you’re done with forcing strategy that doesn’t fit… this will resonate deeply.

💸 You’ll Learn:

  • How to sell without selling (and why this works best for women)
  • The identity shift that makes content + sales feel effortless
  • Why being liked ≠ being paid (and how to bridge that gap)
  • The energetic difference between inspiration and influence
  • What it really means to lead as your next-level self

This episode is all about unlocking the internal power that makes your sales inevitable and effortless. Get ready to step into your highest potential and start selling without resistance!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

The Feminine Sales System™:
https://www.eviedawson.com/the-feminine-sales-system

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

From Inspirational to Influential: The Mindset Shift That Grows Your Brand23 Apr 202500:25:24

Are you building a brand that inspires... or one that influences?

In this powerful episode, I breaks down the real difference between being an inspirational coach and becoming an influential leader—and why that distinction directly impacts your income, authority, and client attraction.

❤️‍🔥 You’ll discover: 

  • Why likes, shares, and comments don’t pay the bills
  • The secret to building a brand that lingers in people’s bodies and minds
  • How to embody true influence through identity, energetic power, and brand conviction
  • The exact mindset shift you need to move people into action (and into your offers)
  • What it takes to be a woman of influence in a crowded online space

This episode is for the coach or service provider who is done being “just inspirational” and is ready to disrupt her industry, claim her voice, and lead unapologetically.

If you’re ready to go from validation-seeking to industry-shaping, this is the episode for you.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

The Feminine Sales System™:
https://www.eviedawson.com/the-feminine-sales-system

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

I Burnt Down My 6-Fig Business20 Apr 202500:29:08

In this episode, I reveal the feminine scaling secrets that helped me—and countless women—build businesses that reach six figures with ease and authenticity. If you're ready to scale your business without sacrificing your personal energy or values, this episode is a must-listen. 

Learn how to leverage your unique feminine energy to attract premium clients, create a sustainable business model, and implement strategies that align with your lifestyle and goals. 

I’ll share actionable tips on positioning your brand, crafting irresistible offers, and overcoming common challenges that women entrepreneurs face on their journey to six figures. 

🚀 We dive into:

  • The psychology behind feminine sales and attracting high-ticket clients.
  • Creating content that sells for you without the need for chasing.
  • Aligning your energy to build a sustainable six-figure business.
  • Structuring your offers to magnetize your ideal clients.

Don’t miss out on this transformative episode—listen now to unlock the secrets of feminine scaling and take your business to the next level!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

The Feminine Sales System™:
https://www.eviedawson.com/the-feminine-sales-system

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

Quantum Leaps in Business & Personal Branding with Shiri Lider16 Apr 202500:36:51

In this episode, mindset and business coach Shiri Lider shares her transformative journey from fitness coaching to pioneering business and mindset coaching for female entrepreneurs. Discover how embracing self-trust, intuition, and identity shifts led Shiri to experience a quantum leap in both her personal and professional life.

🚀 We dive into:

  • The importance of self-trust and intuition in making bold business moves.
  • How balancing masculine and feminine energies can unlock new levels of growth.
  • Practical tips on authentic brand messaging, connecting with your ideal clients, and creating content that aligns with your vision.
  • Shiri’s proven strategies for scaling a business by staying true to your purpose and vision.

Shiri also gives us a sneak peek into her upcoming free masterclass on upgrading your identity to achieve bigger results, perfect for women ready to step into their next level of leadership.

Shiri’s Instagram page:
https://www.instagram.com/shirilider/

Sign up for Shiri’s FREE masterclass - Upgrade Your Identity for Bigger Results:
https://dashboard.mailerlite.com/forms/1316870/151201133680920427/share

Shiri’s Podcast, Aligned in Action:
https://open.spotify.com/show/2lxn9499vJGkZwuD1r6Ar0?si=O6F68ol7Q_e9XhBTD0ElKA

If this episode resonated with you, be sure to subscribe, leave a review, and share with fellow entrepreneurs who are ready to take bold action and experience their own quantum leap!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

The Feminine Sales System™:
https://www.eviedawson.com/the-feminine-sales-system

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

The Energetics of Leading Yourself to Your Next Level11 Oct 202500:38:59

If nothing changes in the next 180 days… where will you be?

In this powerful episode, I unpacks the real reason you keep hitting the same walls in business and life — and why fear, comfort, and subconscious safety are silently running the show.

This isn’t about strategy. It’s about identity. Because until your subconscious believes you’re safe to hold more — more money, more success, more visibility — you’ll keep playing small, no matter how hard you work.

Inside this episode, you’ll learn:
✨ How to recognize when fear is disguising itself as “logic” or “timing”
✨ The subconscious patterns keeping you in the same income level
✨ Why comfort is your biggest business risk
✨ How to shift from survival to self-leadership
✨ The identity upgrade required to become the woman who already has it all

This is your wake-up call to stop waiting for the perfect moment and start becoming the version of you who leads, believes, and builds differently. Because if nothing changes in 180 days… everything stays the same.

Prefer to watch the Instagram Live replay of this episode instead?
👉🏼 Watch It Here

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

How to Curate a High Ticket Brand11 Apr 202500:11:51

You want to sign high-ticket clients and sell out your premium coaching offers—but your brand still looks and feels like a 3-figure business. In this episode, I’m breaking down the real reason your messaging isn’t landing, your visuals aren’t converting, and your dream clients aren’t buying: your branding doesn’t reflect the level you’re trying to operate at.

❤️‍🔥 This episode is your wake-up call. We're diving into:

  • Why your visual branding is repelling the very women you want to attract
  • The role of subconscious marketing and non-verbal sales psychology in high-ticket conversions
  • How to make your brand aesthetics match your premium pricing and offers
  • What high-level women actually look for before buying from you
  • The micro-details that signal power, luxury, and intentionality—without needing a glam shoot

Whether you're a mindset coach, business mentor, or embodiment facilitator, your brand visuals must be aligned with your energy, voice, and pricing to attract premium clients consistently.

🚀 Book a 1:1 Brand Expression Intensive: https://www.eviedawson.com/offers/yFFZ9MWG

Let’s make your brand feel like the luxury experience your dream clients are craving.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

The Feminine Sales System™:
https://www.eviedawson.com/the-feminine-sales-system

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

Identity Shifts I implemented for 20k months08 Apr 202500:29:01

If you’re a female entrepreneur who’s ready to break through income ceilings and scale your business to consistent 20k months, this episode is for you.

In today’s episode, I’m sharing the identity shifts I made that took me from struggling to hitting 20k months, and how these same shifts can work for you too. Scaling your business isn't about doing more—it’s about transforming how you show up as the CEO of your brand and stepping into the next-level version of yourself.

💡 I’ll be covering:

  • Why sticking to old strategies can keep you stuck at the same income level
  • The identity shifts that helped me move from hustle mode to CEO energy
  • How to align your offers with your vision and values for effortless growth
  • Real-life examples from my journey that led to scaling with ease (without burning out!)

This episode is all about embracing the energetics of growth and stepping into your role as a confident, successful entrepreneur.  If you’re ready to shift your mindset, align with your highest potential, and scale without stress, this episode is a must-listen!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Embodied CEO Membership:
https://www.eviedawson.com/embodied-ceo-membership

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

It's BLOW UP SEASON (Podcast ONLY Challenge) 01 Apr 202500:05:08

To join the challenge, share any podcast episode to your IG stories and tag me so that I know you're committed to making April your best month EVER.


1. Give the podcast a review, screenshot it, and DM it to my team support HERE:https://t.me/+y27zYL68aQ1jM2M0 : you'll get 10 points  

2. Share the episode to your IG Stories & tag me (@itseviedawson) throughout the month of May 1st and each time you share, you'll get 5 points EACH TIME!

3. Send this podcast to an amazing human that needs to hear the podcast today (send a screenshot to Team with the list of who you shared it with):https://t.me/+y27zYL68aQ1jM2M0  10 points 


4 x 1 week of 1:1 coaching up for grabs, worth £777. If you're ready to collapse timelines and BLOW IT UP, GO GO GO



Subconscious Selling Secrets That Prevent Objections29 Mar 202500:23:22

If you're tired of feeling like you need to convince, explain, or “handle objections” every time you sell... this episode is going to shift everything.

Because the truth is… when you sell from subconscious alignment, objections dissolve before they even come up.

In this episode, I’m breaking down the exact energetic and identity-based shifts I made that allowed me to go from chasing unaligned leads to attracting soulmate clients who were already a YES.

You’ll learn how to rewire your messaging, embody trust, and become the woman people feel safe to invest in, before you even pitch.

💡 What You’ll Learn:

  • Why objections aren’t a sales issue; they’re a subconscious belief
  • How to dissolve resistance before your audience reaches out
  • What subconscious selling really means (and how to use it)
  • The identity shift that activates “I’m in” energy from dream clients
  • How to speak to the internal beliefs she doesn’t even know she’s holding

Join the Feminine Sales System: https://www.eviedawson.com/the-feminine-sales-system

Subscribe, review & share if this episode hit, because this is the new era of sales 💅🏻

Building Out your 6-Figure Offer Suite25 Mar 202500:15:48

Feeling stuck in your business model? In this episode, I take you behind the scenes of a powerful 90-minute client intensive where we completely transformed a marketing coach’s business—shifting her from low-ticket, time-draining offers to a scalable, high-impact offer suite that aligns with her vision for freedom and 100K+ months.

Here’s what you’ll learn:
✔️ Why your subconscious mind may be blocking your success
✔️ The biggest mistake keeping you trapped in time-for-money services
✔️ How to reverse-engineer your offer suite for long-term wealth & freedom
✔️ The power of niching down to become the go-to authority in your industry
✔️ Pricing psychology: Why charging more attracts higher-level clients

If you’re ready to shift from just another coach to an ICONIC industry leader, this episode is for you! 🎧✨

Unlock your FREE gift: 7-day access to The Embodied CEO Membership → https://www.eviedawson.com/embodied-ceo-membership

💃 Let’s connect on Instagram → https://www.instagram.com/itseviedawson/

People NEED what you have to offer19 Mar 202500:17:23

If you keep making business decisions based on your current circumstances, you’ll stay stuck exactly where you are. In this episode, I break down the biggest mistake female entrepreneurs make when trying to reach the next level—operating from their present reality instead of stepping into their future self.

We’ll cover:
🔥 How to shift your energy and sell with conviction
🔥 The role of subconscious programming in your results
🔥 Why focusing on your current income is keeping you stuck
🔥 How to embody the version of you who already has what you desire

Your business, income, and success are a reflection of who you were—but it’s time to step into who you are becoming. Get ready for a mindset shift that will change the way you sell, show up, and scale your business!

Unlock your FREE gift: 7-day access to The Embodied CEO Membership → https://www.eviedawson.com/embodied-ceo-membership

💃 Let’s connect on Instagram → https://www.instagram.com/itseviedawson/

STOP Selling Like a Man! The Secret to Effortless Sales for Women16 Mar 202500:27:44

Ready to make sales feel effortless, natural, and FUN?


If you’ve ever felt icky, exhausted, or out of alignment when selling, chances are you’re using outdated, masculine strategies that don’t work for women. The truth is, women buy differently, and the key to effortless sales isn’t forcing or convincing—it’s magnetizing and inviting.

In this episode, I’ll show you:

  •   Why traditional sales tactics repel women (and what to do instead)
  •  The secret to selling with ease, flow, and feminine power
  • How to make dream clients run to your DMs with NO objections
  • The one shift that makes sales feel SO good (like chatting with a friend!)

Get ready to shift into effortless, abundant sales... because YES, it really gets to be this easy when you use your feminine essence.


FREE Feminine Sales Masterclass: https://www.eviedawson.com/feminine-sales-masterclass


Timestamps:

00:00 Why Selling to Women Is 100X Easier Than You Think
 01:15 Why Traditional Sales Tactics Are Failing You
 02:45 The #1 Mistake Most Female Entrepreneurs Make in Sales
 05:30 My Story: How I Went from Dreading Sales to Loving It
 08:10 How to Shift Your Energy & Sell with Confidence
 10:45 Why Pain Point Selling Is Pushing Women Away
 13:30 The Secret to Making Sales Feel Exciting & Aligned
 16:00 How to Call Women INTO Their Power (Instead of Shaming Them)
 18:45 How to Shift Your Identity for Effortless Sales
 22:00 The Be-Do-Have Formula for Magnetic Sales & Business Growth



 #FeminineSales #FemaleEntrepreneur #WomenInBusiness #MagneticSales #SalesWithoutSelling #AttractionMarketing #AlignedSelling #DesireMarketing #EffortlessSales #HighTicketSales #WomenWhoSell #BusinessMindset #SellingToWomen #MagneticMessaging

Upgrade Your Self Concept for Fast SUCCESS!02 Mar 202500:19:16

Your business growth is a direct reflection of your self-concept. If you’re working towards hitting your next income level, attract high-level clients, or show up with unshakable confidence in your brand—it’s not about strategy, it’s about identity.


In this episode of The Evie Dawson Podcast, we’re diving deep into self-concept and personal identity shifts—the key to scaling your business effortlessly.


Inside this episode, you’ll learn:


 ✅ What self-concept really is & how it impacts your business success.
✅ Why you’re stuck at your current income level (and how to shift it fast).
✅ The identity upgrade process to step into your next-level self.
✅ How to reprogram your subconscious mind to align with 7-figure success.
✅ The BE-DO-HAVE method to achieve effortless sales & magnetism.

💡 Your thoughts, beliefs, and identity shape your reality—so if you’re ready to go from just another entrepreneur to an industry ICON, this episode is a must-listen.


✨ Ready to take this work deeper? Join Embodied CEO, my exclusive membership for female entrepreneurs ready to master their mindset, messaging, and business strategy to scale to multi-6 and 7 figures.


🎉 Special for Podcast Listeners: Use code PODCAST at checkout for 50% off your first month!


🔗 Join here: https://www.eviedawson.com/offers/PiyAg9m2?coupon_code=PODCAST 


Hit play, subscribe, and let’s upgrade your self-concept for limitless success. 


#PersonalBranding #EntrepreneurMindset #SelfConcept #7FigureBusiness #IdentityShifting #SubconsciousReprogramming #MagneticBranding #BusinessGrowth





3 Strategic Shifts to go from Coach to CEO15 Feb 202500:27:29

In this episode of Evolve with Evie, she explore the 3 essential strategic shifts every female fitness entrepreneur needs to make to go from coach to CEO. If you're ready to stop feeling stuck and start scaling your fitness business, this episode will guide you through the mindset, business, and client strategies that will help you build a sustainable, profitable business. 

Tune in for actionable tips on stepping into your CEO role, attracting ideal clients, and creating a business model that works for you.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Embodied CEO Membership:
https://www.eviedawson.com/embodied-ceo-membership

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

4 Words You Need in Your Content 11 Feb 202500:10:54

In this episode of Evolve with Evie, she shares the key to creating magnetic messaging that turns your followers into paying clients. Learn how to craft content that resonates deeply with your ideal audience and drives real conversions. Evie discusses why it’s essential to stop creating content just for likes and instead focus on messaging that speaks to your audience's needs.

Tune in and discover how to elevate your content, build trust, and grow your fitness business with powerful, client-converting messages.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

Copy This Style of Content, It Will Blow Up Your Business30 Sep 202500:19:29

Struggling to stand out online? In this episode, I reveals how to discover your unique content blueprint so you can create content that feels natural, fun, and magnetic—without relying on cookie-cutter frameworks or copying trends.

Inside, you’ll learn:
💸 Why traditional content frameworks block your creativity (and what to do instead)
💸 How to create authentic content that converts without feeling forced
💸 The role of energy, conviction, and feminine flow in powerful content creation
💸 How to stop outsourcing your voice and start attracting premium, soul-aligned clients

If you’re an online coach or service provider ready to build a personal brand that sells effortlessly, this episode will help you step into your essence, own your message, and finally trust your natural creative flow.

Join the SECRET PROJECT WAITLIST ♥️ If you’re craving your biggest season of sales yet, get on the list.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

How to be THE Leader and Coach Clients Out of Victimhood04 Feb 202500:22:01

In this episode of Evolve with Evie, she discusses how female fitness entrepreneurs can step into their role as powerful leaders and coach clients out of victimhood.

Learn how to empower clients to take responsibility for their transformation, shift from problem-solving to empowering, and create an environment where clients thrive. Whether you're just starting out or looking to elevate your coaching, this episode offers actionable insights to help you build a thriving fitness business centered on empowerment and lasting client transformation.

🥂💸 PODCAST EXCLUSIVE BONUS!
When you join the Embodied CEO Membership and send Evie @itseviedawson a DM with "PODCAST", you will receive a bonus 30 minute 1:1 session worth £300+!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Embodied CEO Membership:
https://www.eviedawson.com/embodied-ceo-membership

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

Blueprint to £10k Months31 Jan 202500:27:14

In this episode of Evolve with Evie, she dive into the blueprint for female fitness entrepreneurs to reach £10k months and beyond. Evie shares actionable strategies to scale your business, attract high-ticket clients, and build a sustainable income. Learn the mindset shifts and practical tips that will help you streamline your business and achieve the financial success you’ve been aiming for.

Join the FCK AVERAGE CHALLENGE inside of The Embodied CEO Membership:
https://www.eviedawson.com/embodied-ceo-membership

Tune in now to start implementing your own blueprint for success!

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

The Uncomfortable Truth about Hitting Multi 6-Figures28 Jan 202500:28:40

In this episode of Evolve with Evie, she dive into the uncomfortable truths of reaching multi 6-figure revenue in your fitness business.

While hitting this milestone might seem like the ultimate success, it often brings unexpected challenges. From managing overwhelming stress to navigating growth pains and scaling without burning out, Evie shares candid insights on what it really takes to thrive at the top. If you're a female fitness entrepreneur or aspiring to scale, this episode will give you the mindset shifts and strategies to overcome the hidden hurdles of success.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

Overcoming Fear and Shifting Your Identity for Business Success16 Jan 202500:32:58

In this episode, Evie dives deep into how fear and subconscious resistance can hold you back from reaching your full potential as a female fitness entrepreneur. She explores the root causes of these mental blocks and shares effective strategies to shift your identity and mindset toward success.

Evie highlights how to transform fear into motivation, make bold business decisions, and step into your future self with unwavering confidence. Whether you're struggling with self-doubt or feeling stuck in your business, this episode offers practical tips and mindset shifts to break through those barriers.

If you're ready to evolve, overcome fear, and take your fitness business to the next level, tune in for actionable insights that will help you unlock your true entrepreneurial potential and thrive.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

Feminine Fridays Make Me More Money14 Jan 202500:18:45

In this episode of Evolve with Evie, she explores the power of embracing feminine energy to elevate your business. By implementing Feminine Fridays, she’s experienced a shift from hustle to alignment, leading to greater success and income. Evie shares how stepping into relaxation, tapping into your vision, and celebrating your wins can transform your business.

Tune in to discover how you can attract success effortlessly and create a more aligned, profitable business by embodying your true feminine energy.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

Shift Your Mindset to Generate More Income09 Jan 202500:20:21

To join my FREE Identity Upgrade Masterclass mentioned in the audio, sign up here: https://www.eviedawson.com/identity-upgrade-masterclass !! 

Your revenue is *always* a reflection of your thoughts, beliefs and money mindset. This is the self-help gurus leave out - because while you can create the vision boards and manifest all you like, until you REMOVE the patterns and programmes that are keeping you stuck; your affirmations are just words repeated.

In this transformative 20-minute audio, we dive deep into the powerful connection between your thoughts and your financial reality. Discover how subconscious rewiring and manifestation techniques can help you break free from limiting beliefs and attract the abundance you deserve.

What You'll Learn:

  • The science behind subconscious rewiring and its impact on your income
  • Practical manifestation techniques to increase your revenue
  • How to identify and shift negative thought patterns that hold you back
  • Real-life examples of how I have transformed my revenue and gone from 0-6 figures through mindset changes

Journal prompts following the video:

  • What experiences do I desire?
  • How will hitting this financial goal help me get attain those experiences?
  • What part of me doesn't want this?
  • Where does this resistance come up? 

I hope you loved this episode! Please share, subscribe and comment your biggest takeaways to help this video reach more ambitious CEOs like you❤️

To join my FREE Identity Upgrade Masterclass, sign up here:  https://www.eviedawson.com/identity-upgrade-masterclass

Follow me on instagram: https://www.instagram.com/itseviedawson/

Access my free content to clients workshop and workbook to attract dream clients: https://www.eviedawson.com/Content-to-clients

2025 is YOUR year + podcast challenge!07 Jan 202500:04:24

2025 is here, and it’s time to go bigger and bolder than ever. In this episode of Evolve with Evie, I share why this year is set to be unlike anything you’ve experienced before. After deep reflections, I’ve revamped the podcast to deliver powerful, actionable episodes designed to help you achieve explosive growth.

Rate the podcast, screenshot and DM it to me @itseviedawson alongside your favourite episode and why, and I will send you my FULL identity shifting 2025 goal setting ✨

If you are going ALL IN in 2025, post an IG story with a selfie / pic you feel so incredibly confident in, claiming it. Tag me @itseviedawson and one of you will win ANY programme of your choice 😈

LFG xx

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

Are You Playing the Game to Win or Just to Not Lose?05 Jan 202500:16:33

In this episode of Evolve with Evie, we explore how everything in your life is a reflection of your internal beliefs and how this affects your journey as a female fitness entrepreneur. Learn the importance of shifting from playing not to lose, to playing to win. We discuss how addressing limiting beliefs can help you manifest success, align with your true desires, and embody your future self.

Discover practical tools to attract your ideal clients, reach new milestones, and create the fitness business you’ve always dreamed of. Tune in and start manifesting the success you deserve today!


Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

Turn Your Personal Story into Sales19 Dec 202400:12:53

In this empowering episode, Evie dives into how your personal journey can become your most powerful business tool. Female fitness entrepreneurs, it's time to embrace your unique story to build trust, attract dream clients, and boost sales authentically.

Discover how to craft a compelling narrative that resonates with your audience, turn your struggles and triumphs into a relatable and inspiring brand, and use your story as a foundation for client connections and long-term growth.

If you're ready to evolve your fitness business and create magnetic messaging that feels aligned and authentic, this episode is for you!


Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

When It Feels Like Nothing Is Working17 Dec 202400:09:40

In this episode, Evie dives into the frustration of feeling like nothing is working, a common experience for female fitness entrepreneurs in a season of expansion. She explores the uncomfortable gap between where you are and where you want to be, sharing how your thoughts shape your reality and why trust is key to unlocking success.

If you're struggling with doubt or fear, this episode will help you shift your mindset and stay aligned with your goals. Plus, Evie shares details about Expand the Mastermind — designed to help you scale your business and step into your highest potential.

Listen now to start transforming your mindset and your business!


Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass

Expand the Mastermind:
https://www.eviedawson.com/expand-the-mastermind

How to Create an Offer that Sells Itself EFFORTLESSLY21 Sep 202500:19:08

Are you spending hours perfecting Canva graphics or stressing over sales tactics, yet still struggling to sell your offers? The truth is, dream clients don’t buy because of the prettiest content—they buy because your offer speaks directly to their deepest desires and identity.

In this episode, I shares proven SELL Method for creating an offer that sells itself—no endless sales calls or pushy strategies required. 

You’ll learn:
👉🏼 How to speak to your client’s true desires (not just what you think they need)
👉🏼 How to eliminate what’s failed before and position your offer as a fresh, powerful solution
👉🏼 How to layer proof and possibility with storytelling that builds subconscious certainty
👉🏼 How to link your offer to identity, so clients feel pulled toward your work without resistance

Whether you’re an online coach or service provider ready to attract premium clients with ease, this episode will help you craft offers that stand out in a saturated market and convert without pushy sales calls.

Join the SECRET PROJECT WAITLIST ♥️ If you’re craving your biggest season of sales yet, get on the list.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Follow Evie on YouTube:
https://www.youtube.com/@itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Posting with Purpose to Attract Your Dream Clients15 Dec 202400:08:46

Are you posting on Instagram just for the sake of it?

In this episode, Evie explores why posting without purpose can hurt your brand and how to create intentional content that speaks to your dream clients. Learn the essential questions to ask before posting: who your dream client is, the purpose of your content, and how you want your audience to feel. By the end of this episode, you’ll know how to craft posts that attract the right clients and elevate your fitness business. Stop posting for the sake of posting—start creating content with impact!


Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass 

The Laws of Success10 Dec 202400:15:45

In this episode, Evie dives into the Law of Assumption and how it can revolutionize your business. Discover how shifting your mindset and aligning your beliefs with success can create real, tangible results. From real-life examples to actionable affirmations and visualizations, learn how to harness the power of neuroplasticity and your Reticular Activating System (RAS) to attract dream clients, boost sales, and embody your next-level self.

This isn’t just mindset talk—it’s a strategy to transform your business and life. Tune in to start shaping your reality today!


Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass 

What to Do if You Feel Like the World's BEST Kept Secret05 Dec 202400:08:59

Do you feel like the world’s best-kept secret? You’re an amazing coach with life-changing skills, but when you show up on Instagram, it feels like crickets. In this episode, Evie explores why your brilliance might not be showing up in your business and how to shift your mindset and strategy to unlock your full potential.

If you know you’re meant for more – more success, more visibility, more impact – this episode is for you. Tune in to learn how to break free from limitations and make your genius shine! 


Join the free Blow it Up Challenge:
https://www.eviedawson.com/3-day-blow-it-up-challenge

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass 

You Don’t Need Anything Outside Yourself to Reach Your Next Level03 Dec 202400:09:48

In this empowering episode of Evolve with Evie, she shares candid insights on why your next level isn’t something you find—it’s something you claim. She dives into how to break free from self-sabotage, trust yourself instead of seeking external answers, and align with sustainable growth.

Evie reminds you that success is about who you are, not just what you do, and emphasizes the importance of nervous system regulation in scaling your business.

This episode is a powerful call to reclaim your power and recognize that everything you need is already within you. 💬 DM Evie on Instagram if this resonates—your messages make her day!


Join the free Blow it Up Challenge:
https://www.eviedawson.com/3-day-blow-it-up-challenge

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Stand Out Content Masterclass:
https://www.eviedawson.com/standout-content-masterclass 

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