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https://www.estateagentconsultancy.com/your-first-100000-digital-course
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Views Don’t Pay the Bills: Turning Social Media Into Instructions

lundi 9 novembre 2026 • Durée 12:32

Tens of thousands of views. No new clients. Sound familiar?

In this episode, Chris Webb explains why most estate agents stop their social media strategy at the reel, and how to turn that attention into instructions.

Chris covers the real purpose of social media for an agent: being known, liked and trusted before the valuation. He explains how to work out what content to make by imagining a seller sitting next to you in the pub. You’ll also hear why a high-value lead magnet beats a five-minute PDF every time, and how to nurture leads so sellers feel they owe you the instruction. Finally, Chris explains why 200 local views beat 200,000 views from Mongolia, and how tracking links and AI show you exactly what’s working.

Get it right and social media becomes a lead-producing machine you can turn up or down whenever you like.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

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Nobody’s a Natural: How Estate Agents Can Beat Camera Shyness

samedi 7 novembre 2026 • Durée 01:07:08

You know video works. You know vendors and landlords want to see who they’ll be dealing with before they pick up the phone. But the moment the camera’s on, your mind goes blank, you hate how you sound, and the recording ends up deleted.

This episode is taken from Toby’s live show Distracted - a live stream in which anyone can join as a surprise guest. It’s about camera shyness, and why it stops so many good agents from showing up online. Toby looks at why we cringe at our own faces and voices, and how to get through it so filming becomes routine.

Toby is joined by Natalie Barton and Alistair Brown. Alistair explains why nobody is a natural on camera, and why a highly polished video can actually work against you. Natalie argues against trying to nail everything in one take, and shows how filming in short chunks takes the pressure off.

In this episode:

Why nobody starts out a natural on camera
How too much polish can make you less trustworthy
Filming in chunks instead of chasing the perfect one-take video
Toby’s own research and tips

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

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Low Guide Prices, Upfront Fees and Walking-Down-the-Street Videos | Jack Bowyer

vendredi 6 novembre 2026 • Durée 34:01

In this episode, Chris talks to Jack Bowyer, a self-employed estate agent in Wandsworth, about what it really takes to build a successful estate agency on your own. Jack’s first attempt nearly ended in disaster, so he explains what he got wrong, what he changed the second time round, and the simple habits that made the difference.

They cover why you shouldn’t be a “secret agent”, how to make unstaged social media content work, why Jack prices properties lower than the competition and explains it to sellers, and how an upfront marketing fee and signed paperwork filter out time-wasters. They also get into choosing the right clients, outsourcing, and building a business without sacrificing your family life.

In this episode:

Why Jack’s first attempt at self-employment nearly failed
Why “telling everyone” you’ve launched matters
How walking-down-the-street videos build trust before the valuation
How to explain a low guide price and still win the instruction
How to charge an upfront marketing fee
Why a problem client costs you far more than you earn
Practical ways to protect family time

This episode is sponsored by Iceberg Digital, an AI operating system for estate agents that brings prospecting, marketing, CRM, compliance and your website into one connected system. Book a demo at icebergdigital.co.uk.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

Your Next Instruction Could Already Be in Your Database | Mark Hinkins, Rex

jeudi 5 novembre 2026 • Durée 42:24

How much business are you missing from the contacts already sitting in your CRM?

Rachel is joined by Mark Hinkins from Rex to explore how estate agents can use AI, smarter systems and better follow-up to uncover opportunities and free up time for the conversations that matter.

They discuss how AI can identify who to call, why to call them and what to say — alongside the crucial question of when technology should hand over to a human.

Plus, why being a brilliant estate agent doesn’t automatically make running your own business easy, how sales and lettings teams can stop opportunities slipping between them, and why getting the basics right still matters as much as the latest AI features.

A practical conversation about making your systems work harder while keeping personal service at the heart of your agency.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

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Stop Punching Yourself Twice

mercredi 4 novembre 2026 • Durée 10:14

That “have I got an exam coming up?” feeling when you wake up. Sound familiar?

In this episode, Chris Webb opens up about the nerves he felt in the run-up to the Personal Estate Agency Awards. He shares what he does to keep them under control, and how you can use the same approach in your own business.

Chris explains “punching yourself twice”: dreading something for weeks, then having to do it anyway. He covers why your brain tries to keep you on the sofa, and a study he cites showing that 91% of the things people worried about never happened. Using his talk at Propex as an example, he shows how to separate what you can control from what you can’t. You’ll hear how to turn valuation nerves into a checklist: a 10-out-of-10 pre-valuation process, over-researching the property, and nailing your pitch. Chris also explains why there are levels to this game, from his first £200,000 offer to negotiating on a £4 million house without blinking, and why, as Rachel Ollington puts it, every new level brings a new devil.

Prepare what you can control, let go of the rest and get on with it. Most of what you’re dreading will never happen.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

November Lead Generation Series: Turn Your Let-Only Landlords Into Fully Managed Clients

mardi 3 novembre 2026 • Durée 11:58

I've said it before and I'll say it again, your let-only landlords could be some of the easiest opportunities for growth sitting right under your nose.

They already know your agency, they’ve used your tenant-find service and they’ve seen how you work. So why are they still managing the property themselves?

In the first of my November Landlord Lead Generation series, I’m sharing three practical conversations you can have with your let-only landlords as we head into 2027 to demonstrate the value of your fully managed service, from the Rental Property Database and upcoming EPC changes to the questions landlords are asking about the Renters’ Rights Act.

It’s all about picking up the phone, understanding what your landlords need and showing them where your agency can help.

If you want to grow your managed portfolio in 2027, start with the landlords you already know.

Your action point: Make a list of your let-only landlords and identify who you need to speak to first.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

Your January Sellers Have Already Picked Their Agent

lundi 2 novembre 2026 • Durée 09:27

“We’ll get the marketing going properly in January.” Sound familiar?

In this episode, Chris Webb explains why the sellers who move in January make their choice in November and December, and how to make sure it’s you they choose.

Chris starts with the 95% of homeowners who aren’t on the market today but are thinking about it, from the “New Year, new house” Christmas dinner conversations to the ones having one last Christmas before the divorce. He explains why the agent who knocks three weeks after a price reduction has already lost, because the seller made their mind up a month earlier. Then he walks through what to do now: helpful Q4 content such as spring-move checklists and the mistakes homeowners make, a fresh look at your past valuations, withdrawn properties and old enquiries, and doubling down in December while your competitors go Christmas shopping. Go from gear three to gear four while they drop to gear two, and you’ll be the fit one at the gym when the January crowd turns up, just like the agents who kept working through lockdown.

Start now, and you’ll be on chapter three of 2027 while everyone else is still rubbing the sleepy dust out of their eyes.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

The Most Important Episode You’ll Hear This Year (And It’s Not About Listings)

samedi 31 octobre 2026 • Durée 30:58

She felt fit, healthy and completely well. Then she found a lump in the shower.

In this Saturday episode, Toby Martin shares one of the two sessions at the heart of the 24-Hour Open House, a conversation with Emma Hildesley of Breast Cancer Now and Emma Harvey-Kitching, who was diagnosed with breast cancer at 39, more than a decade before NHS screening begins.

Emma Hildesley explains what Breast Cancer Now actually does: free support for anyone affected, including a nurse-led helpline, online forum, groups and one-to-one matching with volunteers who’ve been through it, alongside research that has helped transform HER2-positive breast cancer from a subtype once linked with very poor outcomes into one with highly effective, personalised treatments. Emma Harvey-Kitching talks candidly about finding a lump, waiting months before seeing her GP, starting chemotherapy within four weeks of diagnosis, keeping working through treatment, and why finishing treatment isn’t the same as feeling “all better”. She also explains how Breast Cancer Now’s information helped her make sense of what her doctors were telling her, without falling down a Google rabbit hole. The episode closes with practical advice for everyone, men included: the TLC approach (Touch, Look, Check) and the signs and symptoms worth getting checked.

It won’t help you win more instructions, but it might help you protect something far more important.

❤️ Donate to the 24-Hour Open House at 24hourwebinar.com. Every penny is split evenly between Breast Cancer Now and Andy’s Man Club, and every donor gets on-demand access to all 37 session recordings.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

“I Just Had to Make It Work” – Gemma Castillo on Building Her Estate Agency From Scratch

vendredi 30 octobre 2026 • Durée 35:40

Gemma Castillo didn’t spend years working her way up through traditional estate agency before going self-employed. She took the opportunity, committed to making it work and learned along the way.

Three years later, Gemma has built a successful estate agency business — and in this episode, we unpack exactly how she did it.

We talk about the reality of starting with no listings, why consistent lead generation matters, the marketing that helped Gemma win her first instructions and how she went from avoiding social media to using her personality to attract clients.

We also get into outsourcing, sales progression, communication, referrals and why trying to do absolutely everything yourself can eventually hold your business back.

If you’re thinking about becoming a self-employed estate agent — or you’ve already launched and want to grow — there are plenty of lessons in Gemma’s journey you can apply to your own business.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

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All Estate Agents Are the Same… Aren’t They?

jeudi 29 octobre 2026 • Durée 16:52

“I could do your job. You just put houses on Rightmove.” Sound familiar?

In this episode, Chris takes on one of the most frustrating things an estate agent can hear and shows you how to become a field of one in your local market.

You’ll hear how to niche your messaging so the right sellers feel you’re made for them, and how to turn features into benefits sellers can’t ignore (that £8,000 photography conversation). Chris also covers front-loading your valuation process so sellers have chosen you before you arrive, and building a memorable selling framework they can explain to their partner afterwards. Finally, you’ll hear why the seller’s real goal is getting to their next home, and how lining up with that wins you the instruction.

Do this well and fee becomes a non-issue for most sellers.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

Lire plusRéduire

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