Explorez tous les épisodes du podcast The Endurance Coaching Business Podcast

AI is helping me get more done than ever before.

I can create content faster, build resources quicker, write better, and move ideas forward in a fraction of the time it used to take. But lately I've noticed a downside that I don't hear many people talking about.

The more productive AI makes me, the easier it is to take on too many projects, switch contexts constantly, and feel like I'm somehow falling behind despite working harder than ever.

In this episode, I share some of my own struggles using AI inside Training Tilt and explore why the challenge is no longer creating things. It's deciding what deserves your attention. I talk about decision fatigue, unfinished projects, overwhelming customers with too much content, and why judgment is becoming more valuable than ever in an AI-powered world.

I also share a few practical strategies I'm using to help myself slow down, focus on what matters, and avoid turning AI into another source of stress.

If you've been using AI in your coaching business and finding yourself busier, more distracted, or overwhelmed by all the possibilities, I think you'll relate to this one.

The goal isn't to become a content factory. The goal is to build a better coaching business.

🎥 Watch the video

👁️‍🗨️ Read the blog version of this episode

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, I unpack a tension I’ve been feeling more and more as AI becomes part of my daily workflow.

AI has become incredibly useful. It helps with content, software development, problem solving, and all sorts of work that used to take much longer. In many cases, it feels almost magical. But there’s a catch.

Used carelessly, AI can make us faster while also making us lazier in the ways that matter most.

This episode is about that hidden downside. Not because AI is bad, but because it changes how we work. And if we don’t update our process along with the tools, we risk skipping the thinking that builds real competence.

I talk about this mostly from the perspective of software development and running a software business, but the same lessons apply to coaching too. Whether you’re using AI to write training plans, athlete messages, content, or admin workflows, the risk is similar: AI can produce solid output, but it can’t fully replace context, judgment, or oversight.

The real problem isn’t that AI makes mistakes. The real problem is that it can make it easier for us to approve work we haven’t properly interrogated.

That’s where bad habits creep in.

In this episode, I explore why speed can hide weak process, why review is not the enemy of speed, and why AI is starting to feel less like a tool and more like an employee or collaborator. And if that’s true, then it needs to be managed the same way we’d manage a team member: with direction, oversight, review, and feedback.

The conclusion is simple: the answer isn’t to use less AI. The answer is to build a better workflow around it.

In this episode, we cover:

• Why AI can improve productivity while quietly weakening judgment
• The danger of confusing fast output with finished work
• How AI fills in gaps when it lacks context — and why that matters
• The hidden risks of skipping review and testing
• Why competence is built through process, not just outcomes
• The idea of treating AI more like a team member than a tool
• How coaches and business owners can use AI responsibly without losing their edge

Key Takeaway:

AI is powerful, but it still needs management. The goal isn’t blind trust or fear. It’s better process, better review, and more deliberate thinking.

“Review is what makes speed sustainable.”

Why this matters for coaches:

If you’re using AI to help with programming, communication, content, or business systems, this matters just as much for you as it does for developers. AI can save time, but it can also create a false sense of confidence. The coaches who benefit most will be the ones who combine AI speed with human judgment.

🎥 Watch the video

👁️‍🗨️ Read the blog version of this episode

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Wearable technology has changed endurance coaching.

Athletes now have access to more data than ever before — sleep scores, HRV, readiness metrics, training load, stress levels, and countless performance stats.

On the surface, that sounds like progress.

But in reality, many coaches are seeing a new problem emerge: athletes drowning in data but starving for clarity.

In this episode, we explore why more wearable data does not automatically lead to better coaching and how coaches can turn overwhelming metrics into meaningful guidance.

Because the real value of coaching is not collecting more numbers — it is helping athletes understand what actually matters.

We talk about:

- Why wearable data often creates confusion instead of clarity

• How metrics like HRV and readiness scores can cause athletes to second-guess training
• The hidden anxiety that constant feedback can create
• Why context and interpretation matter more than raw data
• How great coaches use data to support judgement, not replace it
• How helping athletes make sense of their data improves engagement and retention

Modern athletes have access to more metrics than ever before.

But the coaches who stand out are not the ones analysing the most dashboards.

They are the ones who create clarity, build confidence, and guide athletes through the noise.

If you coach endurance athletes — or run a coaching business — this episode will help you think differently about the role wearable data should play in your coaching process.

🎥 Watch the video

👁️‍🗨️ Read the blog version of this episode

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

HYROX is quickly becoming the “second sport” for runners and triathletes — and if you coach endurance athletes in 2026, you need an answer when athletes ask about it.

In this episode, I share a practical debrief after racing HYROX Auckland: what surprised me, what the event demands, and why HYROX is a genuine opportunity for endurance coaches (not just a trend).

Because here’s the coach reality: if your athletes want to do HYROX, they’ll get coached somewhere — either by you, or by a gym/HYROX coach. That’s not just a training block… it’s a relationship risk.

In this episode:

• What HYROX really is: running compromised, over and over
• The biggest performance levers: pacing, station economy, and transitions
• What the stations do to your running (and why that matters for programming)
• The common mistake endurance athletes make: trying to “add HYROX” on top of normal training
• The key training priorities for endurance athletes prepping HYROX: 

      - repeatable running (not peak running)

      - leg strength endurance (knee-dominant durability)

      - grip + trunk resilience

      - station skill and standards

• How to add HYROX to your offer without blowing up your business: 

      - add-on blocks

      - year-round hybrid memberships

      - HYROX on-ramps that convert into endurance coaching

Why athletes like HYROX:

• Simple, standardized format (easy to benchmark)
• Endurance-friendly: paced, repeatable, rewards grit
• Clear goal + high event energy + strong community
• Strength component without needing advanced lifting skills

Why it’s good for your coaching business:

• Retention + LTV: keeps athletes engaged and paying year-round
• Continuity: you control the return-to-endurance transition
• Differentiation: “endurance-first hybrid coaching” stands out
• New revenue streams: add-ons, seasonal packages, hybrid memberships
• Lead gen pipeline: HYROX athletes often graduate to running/triathlon goals

📸 More from HYROX Auckland (photos)

🎥 Watch the video

👁️‍🗨️ Read the blog version of this episode

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

#HYROX #EnduranceCoaching #TriathlonCoach #RunningCoach #HybridTraining #CoachingBusiness

HYROX has moved from “fitness racing” to a specific, mainstream target for runners and triathletes — and it’s showing up inside the coaching market fast. More endurance coaches are quietly adding HYROX blocks, hybrid memberships, and “run + strength” packages to keep athletes engaged (especially when triathlon feels a long way off).

In this episode, Cam makes the case that endurance coaches should take HYROX seriously — not just as a training format, but as a retention and growth lever for your business.

Because if your athlete leaves your ecosystem for 8–16 weeks to join a gym program or HYROX-specific coach, you risk:

• Losing the relationship
• Splitting training history across systems
• Becoming the “summer triathlon coach” instead of the year-round performance partner

Cam’s take: the coach who can say “Awesome — let’s do it properly and keep your long-term endurance goals intact” is the coach who keeps athletes long-term.

What You’ll Learn

• What HYROX is: 8 × 1 km runs + 8 functional stations (sleds, ergs, carries, lunges, wall balls, and more) in a standardized race format
• Why endurance athletes gravitate toward it: pacing, repeatability, benchmarking, and “engine + strength” demands that feel familiar
• Why continuity matters: owning the HYROX block means you control the transition back to SBR (instead of inheriting a messy handoff)
• The two-way pipeline: 

- Endurance athletes doing HYROX as an off-season race target

- HYROX athletes “graduating” into half marathons, marathons, trail, and triathlon — and needing long-term structure (your strength as an endurance coach)

• The business case for coaches: 
  1. Retention + Lifetime Value
  2. Differentiation (without trying to out-gym the gyms)
  3. New revenue streams without a full rebrand
  4. A forcing function to upgrade strength coaching
  5. Staying fresh as a coach by learning something new

• HYROX vs CrossFit: why HYROX tends to be more accessible and systemizable for endurance populations (with less technical movement complexity)
• The real challenges + fixes: 

- Station competence → education + reps
- Equipment/logistics → gym partnerships + smart substitutions
- Programming conflicts → treat HYROX like a real season with trade-offs
- Brand confusion → position as endurance-first hybrid coaching

Key Takeaway

HYROX isn’t a weird outlier anymore — it’s becoming a mainstream “second sport” for endurance athletes who want something competitive, measurable, and community-driven.

You don’t need to become a full-time HYROX specialist.

But if your athletes are asking about it, you need an answer — and ideally, an offer.

Because the coach who can say “Yes — and we’ll do it properly” is the coach who keeps the relationship, keeps continuity, and builds a business that lasts.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI training apps, “smart” plans, and chatbot coaches are everywhere right now.

If you’ve ever wondered:

…you’re not alone.

In this episode/article, we dig into a different angle you probably aren’t hearing:

We unpack why being a business owner is often safer than being an employee in an AI-driven world—and how endurance coaches can use AI as a power tool instead of seeing it as competition.

In this episode, you’ll learn:

• Why quitting coaching to get a “stable job” might actually be more risky
• What AI does really well in endurance sport (and where it completely falls short)
• The parts of coaching AI can’t touch: 
        - Human connection and trust
        - Context and judgment in messy real life
        - Community, identity, and belief
• Practical ways to use AI to support your coaching, not replace it
        - Automating repetitive admin and content tasks
        - Enhancing your programs and education
        - Making marketing easier and more consistent
• How to think about your future as a coach in a world where AI is here to stay

If you’ve been quietly asking yourself, “Should I just quit coaching?” this conversation is designed to help you zoom out, see the bigger picture, and make decisions from a place of clarity—not fear.

Takeaways you’ll walk away with:

• A clearer understanding of where AI really fits in endurance coaching
• Confidence in the value you bring that AI can’t replicate
• A few concrete ideas to experiment with over the next 90 days

If you’re an endurance coach feeling the “AI panic,” this one’s for you.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we dig into the real reasons athletes disengage — and the simple systems endurance coaches can use to boost engagement without adding more work. You’ll learn how to create a coaching experience that keeps athletes connected, motivated, and coming back.

We cover:

• Why engagement isn’t about constant communication
• How predictable touchpoints reduce athlete drop-off
• The hidden role community plays in long-term motivation
• Why athletes can’t use your content (and how to fix it)
• The onboarding mistakes that quietly hurt retention
• Simple engagement systems that save time instead of adding admin
• How to support more athletes without burning yourself out

You’ll walk away with:

• A clearer understanding of what truly drives athlete motivation
• Practical frameworks you can apply immediately
• Ways to improve retention without becoming a 24/7 support line
• Tools to scale your coaching impact with less effort

This is your guide to creating smarter, more sustainable athlete engagement — the kind that frees you to coach, not chase.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI tools are popping up everywhere in endurance coaching. Most of them promise smart plans, automatic analysis, and dashboards that claim to know everything about fatigue and form.

But here’s the real question: are these tools supporting coaches or replacing them?

In this episode, we break down:

• What today’s AI tools actually offer
• The difference between AI that replaces coaches vs AI that supports them
• Why that difference matters for your coaching business
• How some platforms say they’re built “for coaches” while quietly designing features that cut coaches out
• The kind of AI that helps you save time, stay organised, and stay in control of your coaching decisions
• Why the best AI acts like a second brain, not a second coach

If you want to protect your value as a coach and use AI in a way that strengthens your relationships—not weakens them—this one’s worth a watch, listen or read.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Sales in a coaching business isn’t about being pushy, it’s about having the guts to put yourself out there and take the hits that come with it. In this episode, I break down what it really feels like to sell your coaching programs, the unsubscribes, the criticism, and all the punches in the face. While they aren’t proof you’re growing, they’re requirements for it.

I share a real-life example from a coach who launched her program and saw her email list rise and fall like a rollercoaster, the raw, honest side of sales most people don’t talk about.

You’ll learn how to handle rejection, why unsubscribes are actually a good thing, and how to keep showing up even when it hurts.

Here’s what to expect when you start really selling:

• Unsubscribes and rejections
• People ignoring your emails
• Moments of self-doubt when your numbers drop
• People replying to complain that you’re selling to them
• People talking behind your back or criticizing you just because you’re marketing — sometimes potential clients, other times your peers or competitors
• The sound of crickets when it feels like no-one is even listening

👉 Listen in if you’re ready to stop avoiding sales and start treating it as the skill that separates a struggling coach from a sustainable business owner.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

After more than a decade building Training Tilt, I’ve started to realize that maybe knowing your weaknesses isn’t what holds you back — it’s your blind spots. 

The things you don’t yet know are there can quietly limit your growth as a coach and a business owner.

In this episode, I share some personal reflections on:

✅ How strengths, weaknesses, and blind spots actually work together
✅ What I’ve learned about awareness after 10+ years building Training Tilt
✅ How seeing yourself more clearly can unlock sustainable growth

💬 Whether you’re a coach or a creator, this one’s about self-awareness, curiosity, and learning to grow without trying to be perfect.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI is changing the coaching landscape—but not in the way many people think. A few months ago, we explored the AI Coaching Hype Cycle, and now that the dust has settled, it’s time to revisit how coaches can actually use AI in their businesses.

In this episode of Endurance Coaching Business, we dive into two very different approaches:

• AI as a vending machine → quick prompts, generic outputs, shallow results.
• AI as a collaborator → a true assistant coach that amplifies your philosophy, context, and voice.

We’ll cover:

• Why AI coaching platforms still miss the human nuance that athletes need.
• The dangers of relying on generic outputs without your coaching context.
• Practical examples of vending machine vs. collaborator prompts.
• Why coaches who learn to use AI well will thrive, and those who don’t risk being left behind.

The takeaway? AI won’t replace great coaches—but it will expose shallow coaching. The future belongs to those who treat AI as a partner in amplifying their expertise, not a shortcut to replace it.

👉 Coaches, I’d love to hear your experiences with AI—what’s worked, what hasn’t, and how you’re experimenting. Send me a message or comment where you’re listening.

Resources Mentioned:

• The AI Coaching Hype Cycle episode/blog post https://trainingtilt.com/the-ai-coaching-hype-cycle

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

🎥 New Coaching Dashboard + Announcement Features | Training Tilt Update

In this quick update, Cam from Training Tilt walks through two powerful new features that help endurance coaches save time and communicate more effectively with their athletes:

✅ Coaching Dashboard – View multiple clients in one place. See upcoming workouts, recent sessions, events, and training plans all in a single, scrollable view.

✅ Announcements – Push short, timely messages directly to your clients' dashboards. Great for weekly plan updates, race reminders, or any key info you want to share.

Whether you're a solo coach or managing a team, these features are designed to make your day-to-day easier and help you stay connected with your athletes.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

🚀 New Coaching Dashboard Sneak Peek!

We’ve just rolled out the first part of our brand-new Coaching Dashboard — designed to give you a fast, clear snapshot of multiple athletes’ training, events, and recent work in one place. In this video, I walk you through:

✅ Adding up to 10 athletes for side-by-side tracking
✅ Viewing upcoming workouts, training plans, and events
✅ Checking recent activity with quick access to full workout analysis & messaging
✅ How this looks for both coaches and athletes on web and (soon) in the mobile app

This is part one of a multi-stage release — editing workouts directly from the dashboard and more features are on the way.

💬 Your feedback is key! Let me know what you’d like added or changed before the next release.

More info in the full release

https://build.trainingtilt.com/announcements/new-split-dashboard-release-1

In this episode, I unpack one of the most misunderstood tools in the business toolkit: paid advertising.

A lot of coaches think paid ads are the shortcut to filling up their roster or selling out their programs—but that’s only part of the story (and honestly, the least effective part when done in isolation).

I dig into:

• Why paid ads shouldn't be your whole strategy, but rather a distribution channel for your existing content, lead magnets, webinars, and partnerships
• The three types of ads you should be thinking about: lead generation, brand awareness, and direct sales—and how using them out of order wastes your budget
• How to create and use lead magnets that actually attract and pre-qualify the right kind of clients
• The biggest mistakes coaches make with targeting and how to narrow your audience for better results
• Whether or not to hire an ad manager, and why you still need to stay in the driver's seat

If you’ve been throwing money at Facebook or Instagram ads without much to show for it—or you’ve been hesitant to try them at all—this episode will give you the clarity and strategy you need to make smarter moves.

🎧 Listen, take notes, and walk away with a game plan that aligns with everything you’re already doing in your coaching business.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

How to Build Trust and Get Clients Through Communities (Without Being Salesy)

If you’ve ever wondered how to actually get clients without constantly promoting yourself, this episode is for you.

We’re diving into the idea of building trust within the communities where your ideal clients already spend their time—whether that’s online in Facebook groups or Strava clubs, or in person at local races, expos, or club runs.

In this episode, you’ll learn:

• Why showing up to help is more powerful than pitching your services
• The difference between online and offline communities (and how to use both)
• How to engage in a way that builds trust and positions you as the go-to expert
• Where to find endurance-specific communities, both digital and local
• The dos and don’ts of sharing links or mentioning your services

This approach is all about playing the long game—creating meaningful connections and showing up consistently, without coming across like a walking ad.

🎧 Whether you're a running coach, triathlon coach, or in the endurance space in general, this one’s packed with simple, actionable advice that will help you get visible in a way that actually works.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

We’ve just shipped a bunch of quality‑of‑life improvements to the Training Tilt mobile apps! Both Android and iOS are rolling out now (iOS finishing its staged release over the next few days), and White‑Label/Ultimate Plan customers will see their custom apps update in the coming week.

In this episode, I walk you through:

• Bug fixes

– Calendar now always jumps to today instead of sometimes scrolling randomly

– Social‑group image uploads on Android work again

– Workout‑description links are clickable on every device

• Workout detail screen overhaul

– New header with title, duration & intensity summary

– Structured chart supports multiple targets per interval

– “Send to device” and downloads dropdown right up top

• Inline videos & recipes

– All linked media appears right below the workout—no extra taps

• Tab reorganization

– Downloads moved into Details, map moved into Analysis

– New standalone tabs for Conversation, Feel Score, and Actual Perceived Exertion

• Conversation‑style comments

– Workout comments now live as threaded conversations, matching the web app

• Client Notes go mobile

– Full “Client Notes” conversation UI, private (yellow) vs. client‑visible notes

– Coaches and clients can both chat in‑app, plus switch between multiple clients

– Web app also gets the new conversation view under Communication (off by default for now—toggle it on in Settings)

What’s next?

I’m gearing up to polish social groups and group chat over the next few weeks, then bring our web‑only “Performance” analytics into the apps. Got a feature in the web app you’d love on mobile? Let me know—I’ll scope it and see what’s involved.

Enjoy the update, and happy coaching!

— Cam

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Unlock the power of webinars to grow your coaching business!

In this episode, I break down exactly why live webinars are such a game changer for coaches — whether you’re helping runners avoid common training mistakes or guiding triathletes on race-day fueling. Webinars let you connect with potential clients in real-time, share valuable insights, and build genuine trust (way more than static content ever could).

I’ll walk you through the WAVE Framework (Welcome, Align, Value, Engage), so you can structure your webinar like a pro and keep your audience hooked from start to finish.

We also talk promotion strategies (even if you’re starting with a tiny email list), how to repurpose content you already have, and how to close with a strong, time-sensitive offer that actually gets people to take action.

Whether you’re thinking about your first webinar or looking to improve your next one, this episode will help you create sessions that feel authentic, valuable, and get results.

👉 Ready to level up? Tune in now and start planning your next webinar!

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we dive into why email marketing is still one of the most effective tools coaches can use to build deeper relationships and grow their business — without feeling pushy.

Key points we cover:

• Why email is making a big comeback while social media gets noisier
• How often you should really be emailing your list (spoiler: more than you think!)
• How to create lead magnets that your ideal clients actually want
• Why unsubscribes are not the enemy — they’re a gift
• The importance of subtle, friendly calls to action
• How to stay top of mind and build long-term trust through consistency

Whether you're just starting to build your list or trying to get more confident hitting 'send', this episode will help you shift your mindset and take action.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Challenges are powerful, structured programs designed to engage and motivate participants while highlighting your coaching expertise. They serve as an effective entry point for potential clients, offering a taste of your coaching style and helping athletes prepare for specific goals or local events.

In this episode, we discuss how to design impactful fitness challenges that attract your ideal audience, from beginners looking to build confidence to seasoned athletes targeting higher performance levels. We cover the essential steps for creating successful challenges:

1. Designing Your Challenge
   • Align challenges with your expertise and participants' specific needs.
   • Set clear, achievable goals with structured, easy-to-follow daily activities.
2. Pricing Strategies
   • Choose between free, low-cost, or tiered pricing based on your audience's perceived value and your goals for audience building.
3. Promotion Techniques
   • Leverage social media, email marketing, and community platforms like Facebook Groups.
   • Offer incentives for early registration.
4. Effective Management
   • Communicate clearly, regularly engage participants, and foster community interaction.
5. Upselling Premium Coaching Services
   • Provide clear, enticing next steps for participants to transition smoothly into premium services with special offers or personalized follow-up.

Key Takeaways:

• Use challenges to attract and build trust with potential clients.
• Connect challenges to local events for increased relevance.
• Design your challenges as a natural stepping stone toward your comprehensive coaching offerings.

Tools Mentioned:

• Facebook Groups
• Email marketing platforms
• Training Tilt for managing digital workouts and group programs

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Challenges are powerful, structured programs designed to engage and motivate participants while highlighting your coaching expertise. They serve as an effective entry point for potential clients, offering a taste of your coaching style and helping athletes prepare for specific goals or local events.

In this episode, we discuss how to design impactful fitness challenges that attract your ideal audience, from beginners looking to build confidence to seasoned athletes targeting higher performance levels. We cover the essential steps for creating successful challenges:

1. Designing Your Challenge
   • Align challenges with your expertise and participants' specific needs.
   • Set clear, achievable goals with structured, easy-to-follow daily activities.
2. Pricing Strategies
   • Choose between free, low-cost, or tiered pricing based on your audience's perceived value and your goals for audience building.
3. Promotion Techniques
   • Leverage social media, email marketing, and community platforms like Facebook Groups.
   • Offer incentives for early registration.
4. Effective Management
   • Communicate clearly, regularly engage participants, and foster community interaction.
5. Upselling Premium Coaching Services
   • Provide clear, enticing next steps for participants to transition smoothly into premium services with special offers or personalized follow-up.

Key Takeaways:

• Use challenges to attract and build trust with potential clients.
• Connect challenges to local events for increased relevance.
• Design your challenges as a natural stepping stone toward your comprehensive coaching offerings.

Tools Mentioned:

• Facebook Groups
• Email marketing platforms
• Training Tilt for managing digital workouts and group programs

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Content Marketing for Coaches: Build Authority & Attract Clients
Content marketing is one of the best ways for endurance coaches to establish authority, build trust, and attract new clients. In this episode, we explore how to create and share valuable content across blogs, videos, social media, and podcasts to connect with your audience and ultimately grow your business.

Key Topics Covered:

• Overcoming Resistance – How self-doubt, perfectionism, and procrastination hold you back.
• Don't Obsess Over Quality at the Start – Get your content out there and improve over time.
• Consistency is Everything – Content marketing works like training: structured and consistent.
• Preparation & Content Planning – Have a list of ideas ready to keep creativity flowing.
• Types of Content for Each Stage of the Buyer’s Journey: 
  • Awareness Stage: Educational blog posts, short videos, and training tips.
  • Consideration Stage: Case studies, deep-dive blogs, and webinars.
  • Decision Stage: Success stories, coaching comparisons, and behind-the-scenes content.
• Short vs. Long-Form Content – Use short-form for attention and direct to long-form for depth.
• Repurposing Content – Maximize reach by adapting content across platforms.

Key Takeaways:

• Content marketing builds trust over time—essential for attracting new coaching clients.
• Just publish! Quality improves with consistency and experience.
• Structure content like a training plan—scheduled and intentional.
• Use multiple formats (blogs, videos, podcasts) to reach different audience preferences.
• Plan ahead: Keep a running list of content ideas to avoid creative roadblocks.

Next Steps:

• Create a content idea list (Notion, Google Sheets, or a project management tool).
• Schedule time for content creation each week.
• Start small, stay consistent, and refine your approach as you go.

👉 Related Blog Posts:

• Selling Sawdust: Repurposing Your Content Efficiently
• Creating Blog Posts with an AI Assistant

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

All coaches know how powerful referrals from their existing customers are for attracting new clients. But most coaches leave it up to chance. The concept of one of your customers telling other people about you is related to the marketing term “Social Proof”

Social proof is essential in building trust and credibility with potential clients by showcasing the real-world success of people similar to them. This approach highlights the effectiveness of your coaching and makes it relatable, increasing the likelihood of engagement. By sharing testimonials and case studies from clients who mirror your target audience, you underline the practical benefits of your services and enhance your appeal, motivating potential clients to choose you for their coaching needs.

What’s covered in this episode

• Understanding Social Proof: The power of showing real results from real clients.
• Client Success Stories: How showcasing the achievements of others can attract new clients.
• The Psychology Behind Social Proof: Why we trust services that others like us have benefited from.
• Choosing the Right Clients for Testimonials: Strategies for selecting clients whose stories will resonate the most.
• Approaching Clients for Testimonials: Tips on how to ask for testimonials to ensure authenticity and ease for the client.
• Optimal Placement of Testimonials: Where to share client stories for maximum impact, including social media, your website, and during direct engagements.
• Multi-Medium Sharing: Using videos, written testimonials, and case studies across various platforms to showcase client success.
• Actionable Steps: Practical tips on how to collect and utilize testimonials effectively.
• Templates: A simple template you can send to your clients is included in the blog version

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Are you ready to expand your coaching business and reach new clients? In the first episode of our nine-part series, we dive into the power of strategic partnerships. Learn how collaborating with complementary businesses or brands can tap into established communities, creating valuable connections and boosting your visibility. 

1. Introduction to Partnerships
   • Definition: A partnership in coaching involves a collaborative relationship with businesses, organizations, or events that expands your reach by leveraging their audience and resources while providing mutual benefits.
2. Identifying Potential Partners
   • For endurance coaches: Consider local running stores, cycling shops, triathlon clubs, and event managers. Hosting events like a "Beginner's Running Clinic" can increase visibility for both your services and the partner’s products.
3. Benefits of Partnering with Industry Brands
   • Collaborate on content creation or promotions with brands related to nutrition, training devices, and sports gear. This can enhance your credibility and connect you with an audience that already needs these products.
4. Creating Win-Win Situations
   • A successful partnership should benefit both parties equally. Clearly articulate what you offer and expect in return to make the collaboration appealing and straightforward for potential partners.
5. Key Takeaways for Effective Partnerships
   • Ensure mutual value: Both parties should gain significantly from the collaboration.
   • Be clear and prepared: Articulate the value you offer and expect before reaching out.
   • Facilitate easy agreement: Present a clear, beneficial plan that saves potential partners time and effort.
6. Next Steps to Forge Partnerships
   • Identify and reach out to potential partners with a simple, effective proposal.
   • Follow up diligently to establish and nurture the partnership.
7. Tools and Resources
   • Use a platform like Training Tilt for efficient digital content and training plan delivery.
   • Keep track of your proposals with a dedicated spreadsheet and use digital templates for training plans.

Stay tuned for more insights in our series to transform your coaching approach and achieve sustainable growth through innovative strategies and practical tips.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Hey everyone, welcome back to the show! Today, we're diving into the less-than-stellar side of TrainingPeaks—a platform that seems designed to keep coaches stuck in the crowd. If you’re all about losing your unique brand, letting athletes wander off to a marketplace, and dealing with sluggish tech when you need it most, this episode is for you. We'll break down eight reasons why
TrainingPeaks might be exactly what you don’t want, and then we'll chat about an alternative that puts you in the driver's seat.

Episode Bullet Points

• Blending In with the Crowd 
  • Your unique coaching style and brand? They get lost under TrainingPeaks’ overwhelming branding.
  • If you’re happy being “just another coach,” then this is the perfect system for you.
• Losing Athletes to the Marketplace
  • TrainingPeaks pushes generic training plans and competing coaches via their marketplace.
  • Athletes can easily switch out, taking your hard-earned client relationships with them.
• Sluggish Platform Performance
  • Peak usage times lead to a sluggish, overloaded platform that barely works when you need it most.
  • Ideal for those who enjoy tech struggles on busy Sunday evenings.
• Lack of Control Over Business Growth
  • The platform is all about growing their brand, not yours—think of it as renting space where they call the shots.
  • Perfect if you don’t mind your business being a small cog in a much larger machine.
• Intellectual Property on the Loose
  • Your training plans and coaching insights can easily follow an athlete if they decide to switch coaches.
  • If you’re okay with your intellectual property being as portable as it is, TrainingPeaks delivers.
• Athlete-Driven Business Decisions
  • The platform lets athletes dictate how you run your coaching business, often to the detriment of your vision.
  • Great if you prefer your athletes making the decisions over your professional strategy.
• Stifling Innovation in Endurance Coaching
  • TrainingPeaks dominates by keeping the industry stuck in the past, slowing down innovation.
  • It’s the spot for those who don’t mind lagging behind as other industries move forward.
• Overloading Athletes with Confusing Data
  • Instead of empowering athletes, the platform dumps them with metrics they don’t understand.
  • Enjoy the chaos of explaining data and constantly justifying your expertise? Then you’re set.
• The Alternative: Taking Back Control
  • If you’re over the status quo and ready to reclaim your unique coaching brand, consider a switch to a platform that works with you.
  • Training Tilt offers the tools to run your business your way, without handing over control to a marketplace giant.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Happy New Year and welcome to 2025. Now is the perfect time to set your coaching business up for its best year yet. A strong start isn’t just about planning—it’s about taking action and getting the support you need to succeed. Whether you’re looking to scale, streamline, or completely reshape your business, the right guidance can make all the difference.

The best athletes have coaches to guide them, push them, and hold them accountable—and the same principle applies to running a successful coaching business. Whether you’re just starting out or looking to refine your approach, a coach will get you where you need to go faster and you'll make less mistakes.

Here are three options to help you take your coaching business to the next level:

1. Join Taylor Thomas’s Business Accelerator for coaches

2. Join Michelle Lake’s Dream to 6 for endurance coaches.

3. Work with me in a 3-month Mastermind + Office Hours program to strategize and execute your business plans using Training Tilt.

A Note on Investment and Commitment

Each of these programs requires a meaningful investment of both time and money. That might feel like a big step, but it’s this level of commitment that ensures you’re fully engaged in the process. When you commit to your goals in this way, you reinforce your focus and dedication, creating the foundation for real progress and growth. Coaches know this.

1. Accelerate Your Growth with Taylor Thomas

Taylor’s Business Accelerator program is a game-changer for endurance coaches looking to scale sustainably. His focus on strategy, operations, and team-building makes this program ideal for those ready to break through barriers and achieve next-level growth.

Learn more: Check out our podcast/video episode about Taylor and his program here.

2. Build a Stronger Business with Michelle Lake

Michelle Lake’s Dream to 6 Program is perfect for coaches who want to combine profitability with purpose. From marketing to building a business that truly works for you, Michelle’s approach empowers you to create something much more sustainable and financially rewarding long term.

Learn more: Dive deeper into Michelle’s program from our podcast/video episode with her here.

3. Join My Mastermind + Office Hours Program

For those looking for a hands-on, personalized approach, my Mastermind + Office Hours program is the perfect fit. If you have big ideas for your coaching business but have not yet been able to execute on them, then this might be a good option for you. Over three months, we’ll work together to:

• Define a strategy tailored to your coaching business.

• Set up everything in Training Tilt and other systems I recommend to streamline your operations and enhance your client experience.

• Step by step Migration sessions where you can move from platforms like Training Peaks to Training Tilt, ensuring minimal disruption for your clients.

• Weekly 90 minute group calls to work through strategies and execution in a structured way and to keep everyone in the group accountable.

• Twice a week "Office Hours" sessions were we can meet online as a group to work on executing our own projects but have me and the other members of the group available when you need help.

This program is about action—taking the ideas and goals you have and making them happen. You’ll not only benefit from my guidance but also from a small community of like-minded coaches working toward similar goals. Can I guarantee you will be successful in your business? No, of course not, success is never guaranteed. But if you commit and show up every week, I'll help you work through your strategies and road blocks along the way.

To make this happen I'll need at least 4 coaches to join the group, but to keep it personal and manageable, no more than 6. This program will start at the end of January, and deposits will need to be paid by January 15th to make sure I can confirm we have at least 4 coaches committed. If we don't get 4 coaches committed by the 15th then you'll get a full refund of the deposit and you'll still have the opportunity to join Taylor or Michelle.

Let me know if you interesting be emailing me at cam@trainingtilt.com and I'll send you details of the total cost and how to confirm you spot. 

Commit in 2025

Investing in your business is the first step to taking your business to the next level. These three programs offer different paths to success, whether you need expert advice, a clear strategy, or practical help with execution.

Pick the one that aligns with your goals, commit fully, and let’s make 2025 your breakthrough year.
Deciding where to invest your time and money is one of the hardest decisions to make, but the worst decision is always not making a decision at all.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Signup for a FREE trial at Training Tilt, our all in one coaching platform

We've released a lot of features and improvements since our last update. Thanks to all our coaches who have contributed to the roadmap and the development of our platform so far. We've come a long way since our basic website builder and training plan builder in 2014. You can follow along with road map and progress here in our roadmap and feedback tool.

More details in the episode but here is a quick list of improvements:

1. Open workout view or analyze in new tab
2. Choose a "Sync From Date" for Group Plans
3. Configurable Performance Charts
4. Share Completed Activities
5. Suunto Integration
6. Wahoo Integration
7. Coros Integration
8. New Notifications View
9. Select Multiple Chart Ranges

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we explore why clear communication is the cornerstone of effective coaching. Discover how to simplify your process, document effectively, and communicate with clarity to empower your athletes and improve their results.

Think Clearly: Simplify the Complex

• Focus on the essentials your athletes need to execute the plan effectively.
• Gauge each athlete’s level of understanding and adapt accordingly.
• Avoid overcomplicating plans; simplicity often leads to better results.

Document Clearly: Build a Roadmap for Success

• Use straightforward, athlete-friendly language, avoiding unnecessary jargon.
• Organize plans with bullet points, short paragraphs, or lists for easy reference.
• Anticipate common questions and provide brief explanations where needed.
• Maintain consistency across all training resources to build athlete confidence.

Communicate Clearly: Meet Your Athletes Where They Are

• Adapt communication styles to suit each athlete’s preferences and knowledge level.
• Regularly check for understanding and refine your approach based on feedback.
• Keep messages concise, focusing on actionable and relevant information.
• Balance clear guidance with encouragement to motivate your athletes effectively.

We also explore how Training Tilt’s tools make implementing these practices easier, from content management to AI-powered workout comment suggestions.

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, endurance coach and business mentor Michelle Lake shares invaluable insights for endurance coaches looking to grow their businesses. Michelle discusses her transition from competitive athlete to coaching and then to helping other coaches create sustainable and profitable coaching businesses. Some of the key takeaways include:

• The Power of Niching: Michelle emphasizes the importance of defining your niche to attract the right clients. By being specific, you resonate deeply with your ideal audience rather than trying to appeal to everyone and connecting with no one.
• Marketing Misconceptions: Many coaches believe marketing diminishes their credibility. Michelle counters this mindset, explaining that marketing is about finding and connecting with people who truly need your services, not about selling to everyone.
• Content Creation as a Tool: Content isn't just for attracting clients; it's a way to clarify your message, improve communication, and become a better coach. Michelle views content as a powerful accelerator for personal and professional growth.
• Community and Coaching for Coaches: Michelle highlights the value of being part of a community of like-minded coaches who can support and inspire each other. She also discusses how investing in coaching can accelerate business growth and overcome common hurdles.
• Dream to Six Program: Michelle introduces her flagship program, designed to help coaches transform their side-hustle coaching into full-time, profitable careers, with a goal of reaching six-figure incomes.

Where to Find Michelle Online:

• Instagram: @coachmichellelake
• Podcast: The Endurance Coachpreneur (available on Apple Podcasts, Spotify, and more).

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we dive into how major endurance coaching platforms, like TrainingPeaks, often overshadow coaches' individual brands. We explore the impact of platform-centric interactions on athlete loyalty and how these dynamics can influence the coach-athlete relationship. Discover how you can elevate your coaching business above the noise and ensure your brand is always front and center.

Key Points:

• The challenge of brand visibility for coaches on major endurance coaching platforms like TrainingPeaks.
• How TrainingPeaks' business model often prioritizes its brand over individual coaches.
• Examples of platform-centric athlete interactions, like login screens, notifications, and content discovery.
• How the marketplace model of TrainingPeaks positions coaches in direct competition with each other and with the platform itself.
• Comparisons to other professional industries where service providers can build and maintain their brand.
• The benefits of using Training Tilt for custom branding, including branded apps, custom domains, and removing platform competition.
• How Training Tilt allows coaches to take control of their brand presence and elevate their business.

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

How do you win against AI Coaching?

I've been thinking a lot about AI and coaching lately. It's natural and reasonable to wonder about the future role of a coach.

Just to be clear, when I talk about competing against AI, I am specifically talking about the platforms and tools that try to replace the coach by coaching athletes directly. You should of course leverage AI to help you do things faster, easier and better.

Don't try to compete directly against AI. In other words, you won't beat AI coaching at it's own game.

Instead, focus on what AI can't do well and emphasize the unique value you bring as a coach.

The future of coaching isn't about competing with AI. It's about doubling down on what AI can't do: creating meaningful relationships, fostering trust, and building communities through shared experiences.

Let's explore how you, as a coach, can cultivate these deep relationships that make your clients feel valued—and why this human touch is irreplaceable.

In the episode we cover how promoting shared experiences can give you the competitive edge.

Including the following ideas;

1. Group Challenges: Build Unity Through Collective Goals

2. Share the Struggle: Virtual and In-Person Meetups

3. The Power of Stories

4. Create Buddy Systems

5. Coach-Athlete Adventures

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Introduction

In this episode, we dive into the key strategies coaches can use to help athletes navigate the ups and downs of major races. From managing expectations early to celebrating every effort, learn how to support athletes through their toughest moments and foster resilience for long-term growth.

Manage Expectations Early

Setting realistic goals and managing expectations starts well before race day. This section explores the importance of regular conversations, realistic performance forecasting, and planning for potential setbacks, all to help athletes face challenges with confidence.

Offer a Supportive Post-Race Space

After a big race, emotions run high. We discuss how coaches can offer a supportive environment for athletes to process their feelings. From scheduling debriefs to asking open-ended questions, this section is all about leading with empathy and being available for athletes when they're ready to talk.

Help Athletes Process Disappointment Constructively

Disappointment is a natural part of any athletic journey. Learn how to acknowledge an athlete’s emotions, be honest without pandering, and shift the focus to what can be learned. This section highlights how coaches can help athletes turn setbacks into valuable learning experiences.

Encourage Reflection for Long-Term Growth

Reflection is key to long-term success. This section discusses how coaches can guide athletes through reflective questions and document lessons learned. Whether it's a great race or a challenging one, capturing these insights helps athletes grow and stay motivated.

Celebrate Wins (Even Small Ones)

Wins come in many forms, and not all of them involve a medal. Learn how to celebrate progress, perseverance, and effort to ensure athletes feel a sense of accomplishment, even if they didn't hit every goal. Celebrating small wins keeps athletes motivated and engaged.

Set a Path Forward

After the race, what's next? This section covers how to create a recovery plan and set new goals to keep athletes moving forward without burnout. Whether it’s a new race or a fun training challenge, having a plan helps maintain momentum and passion for the sport.

Final Thoughts

Coaching is about more than training plans; it’s about guiding athletes through both successes and disappointments. By being a steady, supportive presence, coaches help athletes grow stronger and develop a long-term commitment to the sport.

Wrap-Up

Thanks for tuning in! If you found these coaching tips helpful, be sure to subscribe and share this episode. Supporting athletes is a journey, and with the right tools, you can help make their experiences even more rewarding.

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we break down the key stages of branding for endurance coaches

Branding Isn’t Important When You Start Out
Initially, focus on delivering quality coaching and building relationships. Branding can wait until you’ve got a solid client base and at least some consistent revenue.

Your Brand Is Your Service
Early branding is about how you deliver your coaching, not just logos or color schemes. Your service, philosophy, and client interactions form the core of your brand.

Branding Isn’t Your Logo or Business Card
A brand goes beyond visuals; it's how athletes perceive you. Consistent, quality interactions build a brand more than any design can.

Brand Consistency Builds Trust
As your business grows, maintaining a consistent message and visual identity across all platforms helps build trust and loyalty. We explain how this affects client retention.

How to Create a Consistent Brand
We outline practical steps to establish and maintain a unified brand, from style guides to templates that ensure your visuals and messaging align.

When Does Branding Become More Important?

Once you’re past the initial growth stage, branding helps you stand out in a crowded market. We explore when to shift focus to branding and why it matters for scaling.

A Branded Coaching App with Training Tilt's Ultimate Plan

A custom-branded app can create a seamless and personal client experience, reinforcing your brand’s identity. It’s a step up from generic platforms, giving clients a sense of exclusivity and connection. We talk more about our branded offering.

To learn more about creating a custom-branded app for your coaching business, visit our Ultimate Plan: https://trainingtilt.com/custom-branded-coaching-app

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI doesn't do a good job of coaching, ignore what the direct-to-athlete platforms tell you about it. They are talking their own book. They won’t replace good coaches any time soon, if ever. Right now, they are just a much better version of a generic training plan.

All tech goes through a hype cycle, AI is no different and the AI hype cycle is probably going to be the most extreme tech hype cycle we’ve ever had.

I’ve already seen signs of athletes who were initially very excited, begin to lose interest.

• Boring repetitive workouts
• Workouts that are consistently too hard or too easy
• Random workouts showing up in their calendar

The funny thing is, this can just as easily happen when you have a coach, but you can have a conversation with your coach and resolve these pretty quickly and move forward.

A coach can explain to the athlete that sometimes workouts should be repetative to get the best results, and above all else, the human connection with a coach makes boring repetitive training a lot more fun, to the point where athletes might not even notice that it’s boring. That’s what humans can do for each other.

Let’s dig in a bit more to how I think things will play out. I’ll use the typical tech ”Hype Cycle” framework to make a bit of a prediction. The stages are the “Innovation Trigger”, “Peak of Inflated Expectations”, my favorite, the “Trough of Disillusionment”, the “Slope of Enlightenment”, and finally we settle on the “Plateau of Productivity”

Innovation Trigger

AI-driven platforms launch, claiming to offer personalized coaching without the need for a human coach. It sounds great—tailored workouts, data analysis, and 24/7 availability. Athletes are excited to try it, especially with the promise of performance improvement, paired with cutting out the cost of a coach.

Peak of Inflated Expectations

This is where the platforms really crank up the hype. They start pushing the idea that AI can handle everything a coach does. It’s marketed as a perfect substitute, capable of customizing workouts, adjusting on the fly, and reading athletes' needs based on data alone. Athletes jump on board, expecting AI to deliver.

But the cracks start showing pretty quickly.

Trough of Disillusionment

Once athletes start using these platforms, they realize AI has some big limitations. It’s not the game-changer they were expecting.

• Repetitive workouts: AI lacks variety. After a while, the workouts get boring because they don’t adapt the way a human coach would.
• Workouts that don’t fit: Athletes start noticing that the training is either too easy or too hard, and the AI doesn’t seem to adjust well to their personal progress or life context, much of which doesn’t show up in the data.
• Random, unrelated workouts: Sometimes the AI throws in sessions that don’t make sense or aren’t aligned with the athlete’s goals, making the whole experience feel disconnected.

At this point, athletes start losing interest, realizing that AI just can’t replace the personal touch and expertise of a human coach.

Slope of Enlightenment

After the initial excitement fades, it becomes clear that AI isn’t a full-on coach replacement—it’s a tool, or more like an assistant. AI can help with some of the workload—tracking progress, organizing data, or automating simple tasks—but it still needs a coach to provide the real guidance, creativity, and adjustments that athletes need.

Athletes and coaches start seeing that AI works best when paired with a coach, not as a standalone solution.

Plateau of Productivity

Eventually, AI finds its place. It becomes a useful tool to help coaches with the day-to-day stuff, but it’s not trying to take over the relationship. The hype settles down, and AI proves to be a supportive piece of the coaching puzzle, rather than the whole thing.

This cycle has played out over and over again with all technology and likely will be very similar with AI coaching.

Conclusion

AI can assist with creating workouts and providing data insights, but it can't replace the human touch essential for coaching. To truly connect with your athletes, you have to be a coach yourself.

AI lacks intuition, empathy, and understanding. It doesn’t know what it feels like to help an athlete push past their limits or guide them through their highs and lows.

But AI makes a great assistant.

Managing training plans and athlete data can be time-consuming. Some of it is tedious, repetitive, and takes away from what you do best: coaching.

That’s why we built tools like our AI Workout Builder and Writing Assistant. They handle the busywork, from generating workouts to fixing grammar and suggesting comments based on your athletes' training data and zones. All while keeping you in control.

So you can focus on what truly matters:

Building real connections, delivering personal guidance, and empowering your athletes to succeed.

Learn more about how we are building AI tools to supercharge coaches.
https://trainingtilt.com/ai-tools-for-coaches

You can read the full blog here
https://trainingtilt.com/the-ai-coaching-hype-cycle

You can watch the video version here
https://youtu.be/ZgsSG7iSWz8

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode of the "Endurance Coaching Business" podcast, Cam sat down with Taylor Thomas, founder of Thomas Endurance Coaching (TEC) and the Growth Circle accelerator program. They delved into the common struggles endurance coaches face when scaling their businesses and shared actionable insights to help coaches turn their passion into a profitable, sustainable career.

1. Building a Scalable Business Model

• Time vs. Money: Coaches often start by trading time for money, which isn't scalable. To grow, it's crucial to find ways to extend your reach without overextending yourself.
• Leveraging Technology: Utilize business focused platforms like Training Tilt and others to streamline operations, manage clients, accept payments, and deliver coaching services more efficiently.
• Diversifying Services: Consider offering different tiers of services, online programs, or group coaching to reach more clients without a proportional increase in workload.

2. Client Acquisition and Retention

• Understanding Your Ideal Client: Define who your ideal client is to tailor your marketing efforts effectively.
• Consistent Marketing Efforts: Treat marketing like endurance training—consistency and frequency are key. Integrate marketing into your daily activities rather than viewing it as a one-off task.
• Value-Driven Content: Provide valuable content that addresses the pain points of your target audience to attract and retain clients.

3. Mastering Sales Skills

• Authentic Communication: Approach sales calls as conversations where you listen intently and offer genuine solutions.
• Structured Approach: Implement a consistent structure for sales interactions, including setting clear next steps and follow-ups.
• Practice and Preparation: Hone your sales skills through practice, focusing on how to convey your value proposition effectively.

4. Transitioning from Coach to Business Owner

• Developing Business Acumen: Invest time in learning essential business skills like financial management, marketing strategies, and operational processes.
• Setting Up Systems: Create standard operating procedures to streamline tasks and ensure consistency as your business grows.
• Continuous Learning: Stay updated with industry trends and business best practices to adapt and evolve your coaching enterprise.

5. Seeking Support and Mentorship

• Community Engagement: Join groups or accelerators like the Growth Circle to connect with like-minded professionals.
• Accountability Partners: Collaborate with peers to hold each other accountable for business goals and share insights.
• Learning from Others: Leverage the experiences of seasoned coaches to avoid common pitfalls and accelerate your business growth.

Key Takeaways for Coaches

• Embrace Marketing as a Positive Tool: Shift your perspective on marketing from a necessary evil to a valuable way of connecting with those who need your services.
• Consistency is Crucial: Just as in endurance training, regular and consistent efforts in marketing and business development yield the best results.
• Focus on Relationship Building: Both in sales and client retention, building strong relationships is at the heart of a successful coaching business.
• Don't Go It Alone: Utilize resources, mentorship, and community support to navigate the complexities of running a business.

By addressing these common challenges with strategic actions and the right mindset, endurance coaches can transform their passion into a thriving business that not only supports them financially but also amplifies their impact on athletes' lives.

Visit the following links to learn more about Taylor Thomas, TEC and the Growth Circle

TEC IG - @thomasendurancecoaching

Personal IG - @taylor.j.thomas

Thomas Endurance Coaching (TEC) https://www.thomasendurancecoaching.com/

Growth Circle accelerator program https://www.thomasendurancecoaching.com/growth-circle/.

You can read the full blog here

You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

What do Starbucks and Coaching businesses have in common? Apart from being coffee lovers?

Apps and automation is one thing.

That’s pretty broad so you are probably wondering how that is relevant for you as a coach.

Well both Starbucks and coaches have the advantage of being able to add a lot of technology and automation to the way they deliver their products and services to their customers.

Equally, they both are in danger of adding too much automation, to the detriment of the relationships they have with those customers.

Read, listen or watch the story about Starbucks order ahead app and how it’s landed them in some difficulty. Learn how to avoid doing the same thing as a coach.

You can read the full blog here https://trainingtilt.com/dont-over-automate-your-coaching-business

You can watch the video version here https://youtu.be/Tgq1cY83XoI
 
Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Recently, I wrote a post about how some coaching platforms weren't operating in the best interest of coaches After that, I asked my email list to come and comment on one of my LinkedIn posts to help me get some traction. Only two people did. This made me realize something: not many coaches are using LinkedIn, or I hadn’t quite built enough credit with my audience yet. Probably a little bit of both.

I suspect most coaches are spending more time on platforms like Instagram, where engagement is high. This engagement feels great, but there is a problem. On Instagram a lot of people take small actions by liking, or commenting, but not big action, like booking a call with you to discuss your coaching.

I also recently wrote about charging premium prices and attracting higher-paying, less price-sensitive clients. So where are those clients? Probably on LinkedIn.

Instagram is flashy—it’s where you get likes, comments, and shares. But how often do those likes turn into paying clients? Sure, people might engage with your content more on Instagram, but LinkedIn users are more professional and less price-sensitive. They might not “like” your Instagram post, but they’re far more likely to book a call and become a customer.

Why LinkedIn Should Be on Your Radar

You might not think LinkedIn is the best place to share content, but LinkedIn users are actively looking for ways to improve their careers and lives, making them more likely to see the value in your coaching services.

LinkedIn hasn’t traditionally been the cool kid on the block, but that’s changing. It’s becoming more popular, not just for finding a new corporate job, but for connecting with professionals who are serious about personal growth and are willing to invest in themselves.

Instagram might give you more likes and views, but LinkedIn could give you “good” business. The people on LinkedIn are serious—they’re the ones who will read your posts, check out your profile, and reach out to learn how you can help them achieve their goals.

Patience Is Key

Building a presence on LinkedIn isn’t quick or easy. I’ve heard people say you might need to post 3-4 times a week for a year before you really start getting noticed. That feels about right to me. If it were easy and quick, everyone would be doing it. But if you’re patient and consistent, the rewards can be significant. Over time, you’ll build a network of connections who see the value in what you offer and are ready to invest in your services.

Instagram is great for show, but LinkedIn is where you can make the dough. If you haven’t already, it’s time to start treating LinkedIn as a key part of your marketing strategy. Your next high-paying client might just be one connection away.

It might be a good time to get started on LinkedIn, I’m trying to build up my own audience over there so please connect with me https://www.linkedin.com/in/camlangsford/

You can read the full blog here https://trainingtilt.com/instagram-for-show-linkedin-for-dough

You can watch the video version here https://youtu.be/jaybs5OxiCQ

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

The best coaches are not the cheapest, and the cheapest coaches are not the best.

One of the biggest mistakes coaches make is underpricing their services. I see it everywhere, coaches promoting the high quality of their service but charging cheap prices.

Cheapest and best? Nup, there is no such thing. Highest and Best is what is real.

The hard truth: you can’t be cheapest and best. If you’re trying to offer the best for the lowest price, you're setting yourself up for burnout, dissatisfaction, and ultimately, failure.

Here’s why it doesn’t work.

High-quality coaching and rock-bottom prices just don't mix. If you try to maintain top-notch service while charging low prices, you'll quickly find yourself stretched too thin. Quality coaching requires time, energy, and resources to tailor programs, offer personalized support, and stay updated with the latest training methods. When you undercharge, you can't afford to invest in these essentials, and that inevitably leads to a decline in the service you provide. In the long run, both you and your clients suffer.

You can read more about my thoughts on this and check out my “Price Effort Results Quadrant” framework that graphically shows the relationship between, price, effort and results.

In the post I cover a few important points

• Low prices attract the worst clients
• High prices attract the best clients
• The more effort you can afford to put in, the better the results
• 6 Reasons why coaches underprice their coaching

You can read the full blog here https://trainingtilt.com/highest-and-best

You can watch the video version here https://youtu.be/dKmCKX3Wx7o

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Our AI Coaching Assistant can now help coaches with their writing by suggesting comments to add to completed activities or help with replies to your clients.

The goal of the assistant in this case is not to automate comments to your clients but rather a way to speed up the process and save you from having to type all of what you wanted to say.

The assistant is aware of the clients details including their training zones and some other specific information about their training. This enables the assistant to be more accurate when suggesting comments for you to use.

You can and should also give the assistant specific instructions and some example comments to ensure that the suggestions are in line with your tone, your coaching principles and any specific way of structuring feedback. The more detailed instructions and examples you configure more the suggestions will align with your own style of feedback.

The assistant is currently only available in the web version of the platform in the new activity insights view.

Watch the video here https://youtu.be/MsRcxCHopRs
Listen to the audio version or read the full blog post with screenshots

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, I discuss a topic that's been on my mind: the "Bait and Switch" tactics some coaching platforms use. These platforms often offer seemingly great deals with cheap or "free for coaches" subscriptions and lucrative referral programs. But there's a catch—they also sell plans and self-coaching services directly to athletes, potentially cutting you out after you've brought your athletes onto their platform.

I share my thoughts on why it's essential to be aware of these tactics and to choose platforms that genuinely support you as a coach. I also recount a story about a coach promoting a platform purely for referral incentives without ever using it, highlighting the risks of short-term gains versus long-term business health.

We discuss how some platforms use coaches as their "Acquisition Channel," leveraging your audience to become their own, and why this can lead to athletes viewing the platform as a replacement for your services.

I cover the alternative platforms like Training Tilt, which focus solely on supporting coaches and don't sell directly to athletes. By offering low-touch coaching through training plans and membership features, you can keep athletes within your ecosystem, even if they seek less direct interaction.

Join me to learn about the long term impact of these tactics on your coaching business and share tips on maintaining strong relationships with your athletes. Let's focus on delivering top-notch coaching and choosing platforms that truly have our backs.

👉 Check out the full article: https://trainingtilt.com/coaches-falling-for-the-bait-and-switch

You can watch the video version here https://youtu.be/MXBYcH3fNsc

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Lately, my focus has been scattered, thinking about multiple tasks at once. I'm revisiting 'Exhaust the Body - Tame the Mind' to see how it helps with my mental clarity.

You can read the full blog here https://trainingtilt.com/exhaust-the-body-tame-the-mind

You can watch the video version here https://youtu.be/LgKWVYfu6lk

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Today's episode dives into the often-discussed topic of TrainingPeaks' pricing. While some coaches find it on the pricier side, we're taking a closer look at the value it offers, especially given its extensive features tailored for endurance coaching. Sure, it's not without its flaws, particularly in how it serves the coaching community, but there's no denying it's a powerful tool designed with specific needs in mind.

We also touch on the unfair comparison between TrainingPeaks and the everyday consumer apps we're all used to. Given that TrainingPeaks serves a niche, professional market with unique demands, its pricing model is structured differently from apps that cater to a broader audience with ad-based or data-selling revenue streams.

Moreover, with the economic landscape as it is—think rising costs across the board—it's likely we'll see TrainingPeaks adjusting its pricing to keep pace. This isn't about profit but ensuring the platform can continue providing high-quality services and innovation. For coaches, this may mean adapting to potential price increases, but it's all part of staying competitive and offering the best to their clients.

Lastly, we chat about the not-so-popular "licensing" fee for returning coaches, noting some recent positive changes in this area. Tune in for a balanced take on navigating the costs of doing business and making the most out of TrainingPeaks for your coaching needs.

You can read the full blog here https://trainingtilt.com/is-trainingpeaks-too-expensive

You can watch the video version here https://youtu.be/D4ZBpKOPJ8A

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Ever heard of the business phrase "selling sawdust"? It's a marketing concept drawn from a very traditional business, sawmills. A by-product of milling timber is of course sawdust. Sawdust is a product in itself but sawdust is not made to sell, it’s just created as part of the process of making a different product.

The sawdust is not wasted though, it’s sold and used for many things including gardening, smoking meat, animal bedding, oil spill cleanup, packaging and even crafts and DIY projects. All this to say it, doesn’t go to waste and can add to the sawmills bottom line.

How does this relate to us in the endurance coaching world? Well, it's all about spotting the gold in that can be found from the hard work put into coaching athletes.

You can read the full blog here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we're diving into something that's been buzzing around our world lately - the shutdown of Today’s Plan. It's not just big news because it shakes up the coaching software scene; it's also a moment that makes us think about what it means for all of us in this niche, especially for folks like me running Training Tilt and coaching businesses in general.

Here’s what we’re chatting about:

• The Big News: So, Today’s Plan is closing down. This was a bit of a bombshell when it dropped in December. It’s a mix of feelings, honestly. On one hand, it opens doors for Training Tilt, but it also has me feeling for the coaches and the team over at Today’s Plan. It's tough seeing a solid platform go under.
• Why Do Good Platforms Say Goodbye? It boils down to two things: money or motivation. Today’s Plan’s journey ended under Specialized’s roof, which got me thinking about how the big fish’s priorities can flip and affect the little guys. It’s a bit of a cautionary tale for anyone in the software game.
• A Peek Inside Training Tilt: This news had me looking in the mirror, thinking about our own path. We’ve been quietly doing our thing since 2014, focusing on helping coaching businesses without chasing the spotlight. It’s a different vibe from Today’s Plan, but it’s what keeps us ticking.
• Thinking Big(ger) for Coaching Businesses: The whole situation is a nudge for us to think about our game plans. It’s not just about making it through the year but building something that lasts and grows. We’re talking scalability and getting smart with our pricing - making sure we’re delivering value that our customers will happily pay for.
• Lending a Hand to Today’s Plan Coaches: With the news, we’ve been busy crafting ways to help coaches from Today’s Plan transition over with minimal fuss. It’s been a bit of a detour from our usual roadmap, but hey, it’s led to some pretty cool improvements on our end too.

Wrap-Up: This episode is a bit of a reflection, a bit of strategy talk, and a lot about finding our way in the twists and turns of this industry. The end of Today’s Plan is a reminder of the challenges we face, but also of the opportunities to do things our way, to innovate, and to keep pushing forward. Let’s keep the conversation going and turn these changes into chances to thrive.

Catch you next time!

If you’d prefer to read the written version visit the blog post: Shutting Down

In this episode, we explore the inevitability of criticism in the coaching world, especially for those who share their ideas publicly. We delve into why criticism is a part of the journey and how it can be used to refine and strengthen your coaching philosophy.

Key Points:

• Understanding that criticism is inevitable with increased visibility.
• The importance of maintaining your unique voice and style amidst criticism.
• Practical strategies for overcoming the fear of criticism.
• Why not every opinion needs to influence your coaching approach.
• The value of criticism in growing and connecting with your audience.

If you’d prefer to read the written version visit the blog post: The Timid Coach Goes Unnoticed.

Or if you prefer video you can watch on YouTube: https://youtu.be/PDQqgwYA0cw

In this episode, we delve into the concept of simplicity in the realm of coaching, particularly in the disciplines of running, triathlon, and endurance sports. Drawing inspiration from an artist's approach to mastery, we explore how this analogy beautifully applies to the art and science of coaching.

Topics Covered:

1. Simplicity as Mastery: How the most effective coaches adopt a minimalist approach.
2. Avoiding Overcomplication: The risks of relying too heavily on numerous tools and metrics.
3. Balancing Technology and Personal Touch: The importance of integrating modern tools with the human element in coaching.
4. Streamlining Your Coaching Practice: Tips for focusing on the essentials in your coaching strategy.
5. From Amateur to Master: Understanding the path to becoming a master coach.
6. Coaching as an Art and Science: Emphasizing the blend of intuition and information in coaching.

For those who prefer reading or need a written reference, the full blog post is available: https://trainingtilt.com/coaching-mastery-the-art-of-simplicity

Prefer a visual format? Watch our discussion on this topic on YouTube: https://youtu.be/BSvHcQzrdPg

🎧 Join us as we explore the diverse landscape of endurance sport coaching. Whether you’re coaching out of a love for the sport, or you’re mixing your passion with a dose of business acumen, understanding your current position is key to your evolution.

🔍 We dissect the characteristics of Hobbyist, Professional, and Transitional coaches:

🔥 The Hobbyist's fire is lit by passion alone, coaching for the joy and success of their athletes, often sidelining the financial aspect of their service.

📈 The Professional thrives on strategy and sees their passion for coaching as a part of a larger business model, aiming for both impact and income.

🔄 In the Transitional phase, coaches are on the brink of a pivotal transformation, moving from passion-led to profit-led. It's a delicate dance of self-discovery and business strategy.

🎥 Prefer video? Watch the video version on YouTube: https://youtu.be/l5ium9NEH4Y

🚀 Transform your coaching business with Training Tilt's comprehensive tools. Sign up for a free trial and start your path to financial freedom: https://trainingtilt.com/signup

📸 Credit to Michelle Lake, whose insights ignite change and growth in the coaching community. Follow her for daily motivation: https://www.instagram.com/coachmichellelake/

A follow on from last weeks release, you can now use the AI Cycling workout builder when building template plans or directly on a client calendar.

See the release notes

https://build.trainingtilt.com/announcements/create-cycling-workouts-in-the-calendar

Watch the video  demo on Youtube

https://youtu.be/lKxF9zLfOd4

Sign up for a free trial of our coaching platform at https://trainingtilt.com/signup

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

New feature released to Training Tilt. Use our AI tools to quickly and easily create cycling workouts by using text

Watch the video version on Youtube

https://youtu.be/ZkY3mzzO5rY

Sign up for a free trial of our coaching platform at https://trainingtilt.com/signup

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

Hope you and your athletes are setting some killer PRs and making gains! If not, all good, growth is rarely linear! I try to remind myself of that often!

Quick thing for today’s blog—I've been working on some new features for Training Tilt simultaneously and the context switching has started to mess with my mind and slowed my progress on all of them!

I’ve been dragging my feet so I need your help deciding which one to focus on and get over the line first.

Hit me up in the chat box, with your vote or even better create an account over on our roadmap tool and add your vote there.

The Contenders:

1. Performance Management Chart 📈

This one's all about Fitness, Fatigue, and Form. It’s now broadly accepted that these metrics are not 100% perfect for many reasons but with the right skills, experience and intuition can help coaches make better decisions.

Check it out and vote in our Roadmap

2. Conversations Feature 🗨️

Imagine a place within Training Tilt where you can text, send audio, or video messages to your athletes. You can even drag and drop content from your library right into the chat, including planned and completed workouts and charts.

Check it out and vote in our Roadmap

3. Structured Strength & Conditioning Workouts 💪

No screenshots to show for this one just yet!

A way for you to prescribe S&C workouts in a structured format, making it similar to the current workout builder. No more typing long instructions about exercises, sets and reps into the instructions field.

Check it out and vote in our Roadmap

What's Next?

Here's how you can help, you can do one, the other or both:

1. Use the chat box on this page and let me know the option you're most excited about and why. Your 'why' is super important to me!
2. Vote and comment on our Roadmap tool. Even if you're not a coach on Training Tilt, your opinion is valuable.

Your feedback will decide which feature gets my full attention to cross the finish line first.

You can read the full blog post here

Which Feature Should I Work On?

or watch the video version on Youtube

https://youtu.be/6VmcbPkvmlM

Sign up for a free trial of our coaching platform at https://trainingtilt.com/signup

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

Hey Coaches,

In this latest podcast episode, I dive into something that’s been on my mind: the business side of coaching. I share why coaches, especially in endurance sports, need to take their business acumen as seriously as their coaching expertise.

During my regular hunt for potential customers on LinkedIn, I stumbled upon Michelle Lake—a game-changing business coach specifically for endurance coaches. 🎯 She takes everything I’ve been trying to help you with to the next level.

We discuss four key insights from Michelle that really resonated with me:

1️⃣ Consistency in Content: Michelle emphasizes the need for coaches to be as consistent with their content as they are with their training plans.

2️⃣ Community Over "Online": The real magic of online coaching isn't the tech—it's the community you build among your clients.

3️⃣ Endurance in Business: Drawing parallels between endurance sports and the grit needed in business can reframe how you approach your coaching venture.

4️⃣ Pricing Strategies: Michelle reiterates a sentiment I share: when clients pay, they listen—and they pay attention.

You can follow Michelle on Instagram here.

Want to deep dive into all of this? Check out the full blog post.

I also mentioned a handy revenue calculator in the blog. It's a great tool for coaches who are serious about scaling their businesses. You can access the calculator right here.

Don’t forget to head over to Michelle’s Instagram for more content. Give her a follow, like her posts, and tell her I sent you.

Until next time, keep pushing your limits both on the field and in the office. 🏃‍♂️💼

You can read the full blog post here

Meet Michelle Lake - A Business Coach for Coaches

or watch the video version on Youtube

https://youtu.be/vSHRG08XFZI

You can find our "6 Figure Endurance Coaching Business" frame work and calculator here

https://trainingtilt.com/the-6-figure-endurance-coaching-business-framework

Sign up for a free trial of our coaching platform at https://trainingtilt.com/signup

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here