The eMobility Marketing Podcast – Détails, épisodes et analyse

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The eMobility Marketing Podcast

Theo Reichgelt

Business & Entrepreneuriat

Fréquence : 1 épisode/105j. Total Éps: 19

Marketing in eMobility is complex. Long sales cycles, technical products, and buyers who often know who they’ll speak to before you’re even in the picture. Theo Reichgelt speaks with founders, CMOs and commercial leaders across Europe and North America about how they approach marketing and growth. No fixed format. Just honest conversations about what works, what doesn’t, and how to build visibility in a market that’s still evolving.

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🇩🇪 Allemagne - marketing
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https://nl.linkedin.com/in/theoreichgelt
20 partages
https://www.linkedin.com/in/mteske
2 partages
https://dk.linkedin.com/in/clephilibert
2 partages

http://nexxtindustry.com
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Why Micromobility Companies Need to Stop Selling Green and Start Selling Economics with Lewis Howard

mercredi 24 juin 2026 • Durée 42:35

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Lewis Howard, co-founder of BridgeX, about the real bottlenecks in scaling micromobility for last mile delivery. Lewis explains why the hardware is no longer the hard part, and why everything around the vehicle, from charging and maintenance to insurance, financing, and route planning, is what determines whether a fleet deployment succeeds or fails. He shares how BridgeX operates as an asset-light orchestration layer, bringing together manufacturers, mechanics, financiers, and operators under a single framework to make quad bike deployments commercially viable. The conversation covers the lessons Lewis draws from the parcel locker industry, why uptime above 95% is the only metric that matters to fleet buyers, how marketing in micromobility needs to shift from green narratives to hard economics, and what urban last mile delivery will look like in five years. This is also the season finale of the eMobility Marketing Podcast. CHAPTERS (00:02) The real bottlenecks in micromobility (05:09) Working out the ownership supply chain (08:02) Why BridgeX starts with just two vehicles (10:12) What success looks like in a pilot (12:20) Safety and city infrastructure (18:43) The market underestimated the operational layer (19:09) Lessons from the parcel locker industry (22:08) Why BridgeX is an orchestration layer, not a fleet operator (27:42) What a real project looks like in practice (35:21) Marketing innovation vs. selling operational reliability (38:05) Operational trust as a competitive advantage (39:49) What micromobility will look like in five years Connect with Lewis Howard LinkedIn: https://www.linkedin.com/in/lhowardmgh Connect with BridgeX Website: https://bridgex.co Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com #eMobility #Micromobility #ElectricVehicles #eMobilityMarketingPodcast #LastMileDelivery #FleetManagement

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Why EV Charging Companies Need to Think Like Media Brands with Diana Cwick

mercredi 17 juin 2026 • Durée 33:11

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Diana Cwick, marketing and operations manager at Revs and host of the Charge Talk podcast, about why EV charging companies need to stop communicating like tech companies and start thinking like media brands. Diana explains why education is still the most critical and most underused growth lever in the industry, and why making your message tangible and relatable matters far more than listing product specifications. She shares how launching Charge Talk opened unexpected doors for her personally and for the Revs brand, why short-form content is now the real entry point for any audience, and how consistent content builds the kind of authority that puts you on a buyer's shortlist before a sales conversation even starts. The conversation also covers the risks of over-relying on AI-generated content, the power of mixing up content formats, and how a podcast episode can double as a sales tool. CHAPTERS (00:02) Why education drives growth in EV charging (02:20) Who needs the most education today (03:44) Why specs alone no longer sell (05:54) What buyers actually care about (07:35) Why Diana started Charge Talk (09:34) How the podcast opened unexpected doors (12:15) What thinking like a media brand looks like in practice (13:40) Short form as the real entry point (15:27) How content builds authority and trust (18:27) Does content actually shorten sales cycles? (23:25) The biggest mistakes companies make with visibility (25:58) AI, video and the future of content in eMobility (31:09) First advice for a CEO wanting more visibility (32:33) Using your podcast as a sales tool Connect with Diana Cwick Podcast: https://www.youtube.com/@chargetalkpodcast LinkedIn: https://www.linkedin.com/in/dianacwick/ Connect with Revs Website: https://www.refuelevs.com Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com

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EV Charging Jargon Is Killing EV Sales with Matt Teske, Founder and CEO of Chargeway

Saison 2 · Épisode 1

jeudi 5 février 2026 • Durée 43:21

Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Matt Teske, Founder and CEO of Chargeway, about the biggest EV adoption blocker most teams ignore: communication.

Matt explains why the industry keeps talking in engineering terms (kW, kWh, amps, volts, plug types) even though most buyers just want three answers: Can I plug in here? How long will it take? Can I trust it? He shares the “road trip mistake” that made him realize the fuel experience—not the car—is where new buyers get stuck.

The core problem: “250 kW” on a charger creates false expectations. If a driver plugs in and sees a lower number, they assume something is broken. In reality, charging speed changes based on the car and state of charge. Matt argues this gap between what’s promised and what’s experienced is what kills confidence.

Chargeway’s response is a simple visual language: colors for plug compatibility and a 1–7 level system for charging speed that maps to real-world time. Instead of forcing people to understand charging curves, it gives drivers a clear, repeatable expectation for how long a stop will take.

The conversation also covers why early-adopter language is failing mainstream buyers, why stakeholder “not invented here” thinking creates chaos, and why EV value depends heavily on lifestyle (home charging vs street parking). Matt’s bottom line: people won’t rush to buy cars that run on a fuel they don’t understand.

CHAPTERS
(00:00) Peak kW vs real-world speed
(01:27) Why this episode is about clarity
(03:13) Engineering talk turns people off
(06:34) kW vs kWh: the useless debate
(09:17) Are brands hiding behind jargon?
(15:50) Colors + numbers as a solution
(18:21) What “Level 6” means in time
(22:33) Adoption stalls on fuel confusion
(33:18) Benefits depend on your lifestyle
(40:04) One message to the industry

- Website: https://www.chargeway.net/
- App Store: https://apps.apple.com/us/app/chargeway/id1434740229- Google Play Store: Connect with Matt TeskeLinkedIn: Website: Hosted by Theo ReichgeltLinkedIn: Connect with Nexxt IndustryWebsite: ⁠For inquiries/sponsoring: email: hello@nexxtindustry.com

Scaling B2B Marketing in the EV Charging Industry with AMPECO’s CMO, Baycho Georgiev

Saison 1 · Épisode 5

jeudi 16 octobre 2025 • Durée 43:13

Welcome to the eMobility Marketing Podcast! Theo sits down with Baycho Georgiev, Chief Marketing Officer of @AMPECO , one of the world’s leading EV charging management software providers. Together they explore how AMPECO built a global B2B marketing engine powering charge point operators, utilities, and energy companies across more than 50 markets.

Baycho shares how AMPECO scaled its marketing from zero to a global presence—bridging the gap between brand and demand, connecting marketing with sales, and building thought leadership that feels human. He explains why every touchpoint in B2B marketing is both a brand and demand moment, how internal ambassador programs drive trust, and why “taste” is now the most critical skill in content marketing.

From defining marketing success by revenue, to mastering event strategy at the Intercharge Network Conference, Baycho reveals how to build credibility, unity, and measurable impact in a fast-growing but still maturing e-mobility industry.

If you’re a CPO, EMSP, marketer, or enterprise growth leader, this episode offers a masterclass on scaling B2B marketing with precision, authenticity, and long-term vision.

Chapters
00:00 The Cooperative Spirit of the EV Charging Industry
00:52 Introducing Baycho Georgiev & AMPECO’s Global Role
01:39 Building Marketing From the Ground Up
02:58 Hardware vs. Software Marketing in EV Charging
04:18 Building Trust Through Reliability & Unified Experience
07:08 Balancing Lead Generation, Brand, and Growth Stages
10:52 Brand Building Through Thought Leadership
11:45 Turning Every Team Member Into a Brand Ambassador
14:29 Content Creation: Everyone’s a Marketer Now
16:20 The Rise of Taste as a Core Marketing Skill
19:19 Measuring Success: Attribution, Revenue & Impact
22:19 Aligning Marketing and Sales Under One Goal
23:53 Event Strategy: AMPECO’s Platinum Sponsorship at ICNC
27:41 Why Events Combine Brand and Demand Better Than Any Channel
28:10 Knowing When to Invest in Sponsorships30:28 How to Evaluate Channel ROI and Get Honest Feedback32:13 Bringing Benchmarks From Other Industries34:27 Defining Success Metrics & Staying Flexible36:40 Lessons From 5 Years of E-Mobility Marketing38:28 Collaboration and Knowledge Sharing Across Markets39:30 Why North America Lags Behind Europe in Charging Innovation40:30 Where to Connect With Baycho GeorgievConnect with Nexxt IndustryWebsite: ⁠For inquiries/sponsoring: email: hello@nexxtindustry.com

How FLEXECHARGE Builds Trust in a Market Buyers Still Struggle to Understand

Saison 2 · Épisode 2

mercredi 18 mars 2026 • Durée 36:41

Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Christophe Lephilibert, Marketing & Communications Director at FLEXeCHARGE, about how to market a highly technical EV charging product that buyers barely see and often do not fully understand.

Christophe explains why FLEXeCHARGE leads with pain, value, and business outcomes instead of product detail. For charge point operators, the message is simple: if you want to scale charging sites, add more chargers, and work around grid limits, you need software that helps charging infrastructure and the grid work together.

The conversation breaks down why authority matters more than short-term lead generation in complex B2B markets. Christophe shares how FLEXeCHARGE builds trust through education-first marketing, consistent thought leadership, webinars, and a niche podcast built for EV charging professionals, not a mass audience.

They also get into founder-led content, employee advocacy, and the real work of making internal experts visible. Christophe’s approach is practical: do not force everyone into video. Match the format to the person, make content easy to create, and help technical people share what they know in a way buyers can actually absorb.

The episode also covers customer proof, why first logos matter, how to avoid content island syndrome, and why sales and marketing need to act like one team. Christophe’s bottom line: in long sales cycles, the best follow-up is not another reminder. It is relevant content that adds value.

CHAPTERS
(00:00) Give value in follow-ups
(00:51) Selling invisible software
(02:29) Authority beats lead gen
(03:21) What FLEXeCHARGE solves
(06:33) Building marketing from zero
(11:07) Why the podcast works
(15:14) Founder-led content that lands
(20:17) Trust starts with first logos
(23:19) Where marketing goes next
(31:15) Sales and marketing align

Connect with Christophe Lephilibert
LinkedIn: https://dk.linkedin.com/in/clephilibert
Podcast: Website: Hosted by Theo ReichgeltLinkedIn: Connect with Nexxt IndustryWebsite: ⁠For inquiries/sponsoring: email: hello@nexxtindustry.com

Why EV Charging Visibility Is Broken—and How to Fix It with Cirrantic's Arne Meusel

Saison 1 · Épisode 8

mercredi 3 décembre 2025 • Durée 43:23

Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Arne Meusel, Managing Director and Co-Founder of Cirrantic, the company behind one of the most sophisticated POI data pipelines in the e-mobility ecosystem. While most CPOs focus on pricing, campaigns, or hardware upgrades to boost utilization, Arne argues the real battle is fought much earlier: visibility.

If your charging locations are not accurately represented on Google Maps, Apple Maps, in-car navigation, MSP apps, and roaming platforms, you’re effectively invisible—and drivers will not trust, choose, or return to your stations.

Arne breaks down how fragmented data flows create duplicates, outdated photos, inaccurate naming, and mismatched real-time availability across platforms. He explains why CPOs often lose control of their POI data, why Google is especially difficult to manage directly, and how Cirrantic helps operators regain ownership of their digital footprint.

The conversation goes deep into how visibility and marketing reinforce each other: once the data foundation is correct, marketing can finally work—whether that’s paid media on specific Google POIs, contextual campaigns, dynamic pricing promotions, or brand-building for new charge parks. Without that foundation, no marketing can compensate for a bad digital experience.

This episode is essential for CPOs, product teams, and marketing leads who want to move from data → trust → preference → utilization, and who understand that EV charging is now a digital product as much as a physical asset.

CHAPTERS
(00:00) Bad POI Data, Bad Outcomes
(03:00) The Visibility Challenge
(06:11) How POI Data Reaches Maps
(09:20) Why Direct Google Links Fail
(12:05) Fixing Duplicates and Errors
(15:26) Cirrantic's Cleanup Process
(17:46) How Drivers Choose Stations
(19:49) Trust and Real-Time Accuracy
(23:32) Data + Marketing Synergy
(32:07) The Future of EV Charging Data

Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

Pricing Is a Product: How CPOs Win on Trust, Not Tactics with Maarten Hachmang

Saison 1 · Épisode 6

mercredi 29 octobre 2025 • Durée 56:35

Welcome to the eMobility Marketing Podcast! Theo sits down with Maarten Hachmang, founder of LaadpasTop10.nl and curator of one of Europe’s most trusted EV charging price databases.

Together they unpack how pricing, transparency, and reliability shape brand perception for charge point operators—and why a tight, predictable tariff band outperforms “cheapest today.”

Maarten explains how pricing is expectation management, why uptime beats discounts, how ad-hoc QR failures destroy trust, and why MSPs are demand engines rather than margin drains.

From AFIR-driven transparency to BI tools that benchmark tariffs at site level, this episode shows CPOs how to align pricing, maintenance, and communication into a coherent, durable strategy.

If you’re a CPO, EMSP, marketer, or enterprise growth leader, you’ll get a blunt playbook: mitigate extremes, publish the full cost (kWh + start + blocking + VAT), fix maintenance before marketing, and be boringly predictable.

Chapters
(01:27) Why Maarten built a charging price database
(05:23) How pricing transparency evolved under AFIR
(08:35) Direct pay vs MSPs: who drives demand
(12:12) Price as brand positioning for CPOs
(16:06) What drivers actually care about: location, then reliability
(20:26) The Shell effect: when brand feels expensive
(23:42) Why maintenance matters more than marketing
(28:16) Stable energy markets shrink pricing obsession
(32:16) Price mismatch: app vs invoice explained
(34:40) QR failures and broken ad-hoc charging flows
(40:23) How LaadpasTop10 helps EV drivers choose
(43:48) The BI tool for pricing and station visibility
(45:59) Why dynamic pricing needs clear rules
(50:13) Be boring: mitigate extremes, build trust
(52:12) Stop blaming MSPs—align and improve
(53:56) Where to follow Maarten and explore more

Connect with Nexxt Industry
Website: ⁠nexxtindustry.comFor inquiries/sponsoring: email: hello@nexxtindustry.com

Scott Murphy on Building Clover: Marketing, Mobility & the Future of E-Bikes

Saison 1 · Épisode 2

mardi 26 août 2025 • Durée 38:27

This is the eMobility Marketing Podcast! Scott Murphy—advertising veteran, founder of Clover, and longtime mobility innovator—joins Theo to share how marketing and brand strategy have shaped his journey from New York City mopeds to Valencia’s cycling utopia.

Scott walks us through his winding path: from OpenAirplane’s universal pilot check rides, to Revel’s 7,000-strong moped fleet, to London’s cargo-bike logistics startup Finn. Now with Clover, he’s betting on a subscription-based e-bike model with unlimited battery swaps—designed to remove cost and convenience barriers keeping people from ditching cars.

We dive into why startups must treat marketing as foundational, not an afterthought; how building a waiting list demonstrates traction; and why Clover invested in branding and investor-facing materials from day one. Scott also shares candid insights on his love-hate relationship with agencies, the role of mission/vision/values in shaping a company, and how early scrappy strategies can set a lasting backbone for growth.

If you’re a founder, marketer, or mobility professional, this conversation is packed with lessons on building demand, aligning brand with product, and scaling ideas in a complex, fast-moving industry.

00:00 Why Agencies Waste Money
05:14 From Ads to Aviation
10:36 Launching Clover & E-Bikes
16:28 Building Brand Early
18:04 Traction & Investor Demand
24:21 Mission, Vision, Values
30:24 Startup Marketing Basics
32:53 Owned vs Paid Media
36:18 Pro Support Over DIY

Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

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Building Trust in eMobility: Duncan Forrester on Polestar, Volta Trucks & the Future of EV Branding

Saison 1 · Épisode 3

mardi 9 septembre 2025 • Durée 33:18

Welcome to the eMobility Marketing Podcast! Duncan Forrester—former brand leader at Volvo, Polestar, Volta Trucks, Automobili Pininfarina, and McLaren—joins Theo to share his lessons on building trust, crafting narratives, and steering EV startups through today’s toughest challenges.

From luxury EVs to electrified trucks and hypercars, Duncan has helped launch some of the most recognized names in mobility. His biggest insight: startups win not just by creating great products, but by proving, milestone by milestone, that they can deliver. That’s how you earn the trust of investors, suppliers, media, and customers.

We cover why disruption sometimes backfires, the underused power of air pollution as a marketing message, and how policy certainty shapes mainstream adoption. Duncan also reflects on what he learned building Polestar into Tesla’s first real competitor, how to avoid confusing customers with technical jargon, and why startup life—though difficult—is far more rewarding than working in a legacy OEM.

If you’re a founder, marketer, or mobility professional, this episode is a masterclass in building credibility, simplifying the EV story, and creating brands that resonate with real people.

Chapters
00:00 Building Confidence & Credibility
01:06 Finding a Brand’s True Essence
02:08 Outside-In Communication & Truth to Power
03:11 Shocks Moving from OEMs to Startups
05:10 Competing with Giants & Maintaining Credibility
06:17 Lessons from Launching Polestar
08:29 Convincing Investors: Proving Ability to Deliver
10:12 When Disruption Backfires (Volta Cargo Boxes)
12:56 Air Quality as an Untapped EV Narrative
15:47 Barriers to Mainstream Adoption
18:20 Complexity of Powertrain Choices
20:45 Stop Talking Tech—Speak Customer Language
22:05 First Steps for EV Startups Today
24:06 Policy Certainty & the Role of Government
25:44 Most Proud Marketing Project
27:21 Birthday Party Argument for EVs
29:09 Startup Life Lessons & Personal Ownership
31:32 Why Everyone Should Spend Time in a Startup
Connect with Nexxt IndustryWebsite: ⁠For inquiries/sponsoring: email:

Why EV Routing Is the Key to Solving Range Anxiety and Boosting CPO Growth with Gideon van Dijk

Saison 1 · Épisode 4

jeudi 25 septembre 2025 • Durée 46:01

Welcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of Chargetrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy.

From guiding nearly 3 million EV routes this summer to powering routing behind major ecosystems, Chargetrip’s data provides a unique view into how drivers choose charging stations and what keeps them loyal. Gideon explains why CPO growth often hits a ceiling, how convenience and trust outweigh price, and why one bad charging experience can lose a customer forever.

If you’re a CPO, EMSP, fleet manager, or mobility marketer, this episode will show you how routing and marketing intersect to drive utilization, build loyalty, and accelerate electrification.

Chapters
00:00 Range Anxiety & the EV Puzzle
01:06 What Chargetrip Does and Why Routing Matters
03:34 Why CPO Growth Hits a Ceiling
06:19 Shifting From Infrastructure to Consumer Focus
07:46 Removing EV Driver Anxieties
10:16 Why Convenience Outweighs Cost
13:09 How Routing Works in Practice
15:28 Planning vs. Real-World Charging Behavior
17:29 Convenience, Trust & the One-Chance Rule
20:25 Turning Routing Data Into Marketing Strategy
22:33 Cost Optimization for Commercial Fleets
24:39 Right-Sizing Batteries with Data
25:54 Fleet Charging Optimization & OPEX Savings
27:53 Why Visibility Is Essential for CMOs
31:57 Marketing, Visibility & Local Trust
33:29 Retail Partnerships and Loyalty Programs
36:21 Why Retailers Will Enter the CPO Space
39:42 The Business Case for Retail-CPO Partnerships
41:24 The Biggest Mistake CPO Marketers Make

Connect with Nexxt Industry
Website: ⁠nexxtindustry.com

For inquiries/sponsoring: email: hello@nexxtindustry.com

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The eMobility Marketing Podcast – Détails, épisodes et analyse

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