Explorez tous les épisodes du podcast The Email Sound Booth with Liz Wilcox
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friday affirmations: black friday sales
31 oct. 2025
00:08:11
Black Friday is coming—and it's time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you're nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell.
Episode Highlights
Why Black Friday deserves your excitement and energy
The mindset shift from "I'm spamming" to "It's my responsibility to sell"
Giving yourself permission to email more than normal
The reminder that your customers want to buy from you—and will thank you for your sale
The power of showing up with solutions, not just discounts
Liz's signature affirmation: "My best looks different every day."
Key Takeaways
Black Friday isn't sleazy—it's an opportunity to serve your audience with offers they actually want.
Your ideas and offers are valid; selling is part of your job as a business owner.
Excitement is contagious—the more hyped you are about your sale, the more your customers will be too.
Consistency and confidence beat perfection every time.
Funnels used to feel like magic—you'd write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the "set it and forget it" model doesn't cut it anymore, what to do instead, and how to actually make funnels work for you—not against you.
Episode Highlights
Why Liz turned off her own funnel and focused on weekly newsletters instead
The importance of knowing your audience and why your list is always evolving
How "set it and forget it" funnels can make your business feel cold and outdated
Why live launching helps you understand your customers better than automation ever will
The truth about passive income (spoiler: it's not really passive)
How to use a multi-channel approach—even inside your funnel—to build real connections
The danger of relying on templates without doing the deep audience research first
Key Takeaways
Funnels fail when they're too impersonal—people want to connect with humans, not robots.
You need live selling experience before automating so you understand what actually converts.
Your audience changes over time; what worked a year ago may not resonate today.
Templates are tools, not shortcuts. Without audience insight, even the best copy falls flat.
A healthy marketing ecosystem includes multiple touchpoints: email, podcasts, social, live sessions, and beyond.
In this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone's asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn't replace your writing, and how to use it wisely — as a support tool, not a substitute for your voice.
Episode Highlights
Liz's honest confession: she doesn't use AI daily — her assistant Patricia uses it occasionally to write podcast descriptions or brainstorm topics.
The story behind this episode: inspired by a longtime email reader named Andrea (or possibly Andrea).
Liz's first real use of AI came during a writer's retreat in 2025 — she used ChatGPT to duplicate her existing email sequences, not write new ones.
She prompted it with past emails and asked it to adjust them for new topics.
The keyword: duplicate, not create.
Her core belief: AI can help with ideas and efficiency, but should never replace your unique human connection.
Why "human to human" writing still wins — readers can feel when content is AI-generated, and it dulls authenticity.
Liz's quirky self-check moment: wearing a "Delulu" shirt and cat ears to boost her mood while recording — a perfect metaphor for authenticity in marketing.
The deeper message: struggling through writing builds resilience, skill, and creativity — essential traits for entrepreneurship.
The Chick-fil-A vs. McDonald's analogy:
Both use AI, but Chick-fil-A uses it to enhance human interaction, while McDonald's uses it to replace it.
Chick-fil-A, open six days a week, earns more per store than McDonald's because it maintains that personal touch.
The takeaway: use AI to support connection, not eliminate it.
Final encouragement: if you have neurodivergent needs or energy limits, use AI as needed — but challenge yourself to stay present in your writing.
Key Takeaways
AI should enhance, not replace: Use it to duplicate, refine, or brainstorm — not to write for you.
Human connection wins: Readers can feel authenticity in your words.
Struggle builds skill: Writing your own emails helps you grow as a business owner.
Tech as a tool: Follow Chick-fil-A's model — use AI to elevate, not eliminate, the human experience.
Grace and growth: Adapt AI to your capacity, but keep your voice at the heart of your message.
Hey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We're breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you've ever worried about being "salesy" or just want to actually get your products moving, this episode is your new bestie. Shoutout to Connie for the inspo!
Episode Highlights
The real reason just pumping out sales emails isn't enough—plus, what you actually need to build relationships that lead to sales.
Why getting to the point isn't "salesy" (and how big brands like Walmart and Amazon do it every single day).
The power of stories in your sales emails—but ONLY if you keep them snappy and genuinely good.
Benefits vs. features: how to hype up why your subscriber should care, not just what you're selling.
How to use visuals (photos, GIFs, videos) to SHOW, not just tell, and drive that irresistible "I need this now" feeling.
Key Takeaways
You need more than just sales pitches—relationship and connection emails are the foundation of good selling.
Don't ramble—get straight to the offer! Your audience will thank you (and probably buy more).
Get hyped about your own products! Your excitement is contagious—if you don't hype your offer, no one else will.
Show, don't just tell. Send pics, videos, GIFs—let people SEE the value.
Consistency is key. If you ghost your list then show up one day demanding sales, expect unsubscribes. Keep selling, keep showing up.
get the maximum results from your email list by doing these four things!
23 oct. 2025
00:11:02
Hey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you're anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁♀️
This episode is a shout-out to my inbox BFF, Suz Brick (linked in the show notes, because she's awesome!). She kept asking a killer question: How do you actually make the MOST out of your existing email list? We're talking: getting those sweet replies, clicks, and actual $$$ (hello, 50 bucks in tips last week, woo!).
Episode Highlights
Right People, Right List: Make sure you're attracting your dream humans (that freebie matters!). If your list isn't full of the best people, it's an uphill battle.
Being Personable & Connecting: It's not enough to send broadcast emails from your ivory tower. Liz shares how she connects personally:
Live Events FTW: Transcend the email inbox! Go live on YouTube, jump into Q&As, have community co-working jams. Seeing your face + hearing your voice = deeper connection.
Ask Simple But Real Questions:
Put YOU in Those Emails:
Be Quick, Be Kind: People don't need essays – they need connection. Shout "Hey, I care!" every now and then, and genuinely ask for a reply.
Bottom line: Show up, keep it fun, show you care, and you'll build that engaged list you always dreamed of.
And there ya have it – a 10-minute not-so-mini pep talk that's proof you just gotta hit record (or SEND) and get things done. Don't forget: Our Email Marketing Membership is only $9/month and will turn your emails from meh to magical – templates included! Links in the show notes.
Sending all the good vibes and productivity fairy dust your way. Catch you next time – because you're awesome and your emails should be too! ✌️
friday affirmations: entrepreneurship got you feeling overwhelmed?
17 oct. 2025
00:06:31
Hey, y'all! Liz here, and oh boy, if you've been drowning in perfectionism or totally overthinking your business moves lately (🙋♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let's be real, a glass of something bubbly if it's been THAT week), and settle in. This one's designed to get you hyped for your weekend, feeling confident and totally refreshed about your business.
Episode Highlights
Affirmations Galore: Liz walks us through a lineup of Friday affirmations straight from her own entrepreneur playbook. You're invited to repeat them—out loud, in your head, or heck, write 'em on your Post-It wall!
Let's Make Email Fun Again: If hitting "send" has you breaking into a cold sweat, you'll love Liz's reminder: Email is only as hard as you let it be. Permission to reframe, granted.
Embrace Imperfection: "My best looks different every day"—a truth bomb we ALL need to hear.
Action Bias + Money Magnet Energy: Start taking bold steps and channel those #abundance vibes. Trust the timing, let "yet" become your business's secret weapon, and remember, your products are highly desired.
Breathe Through the Jitters: Pro tip—when nerves hit, just breathe. You're calm, centered, and ready (we're saying it with you!).
Celebrate the Wins: Give yourself a pat on the back. There's no spreadsheet for effort, and you deserve ALL the confetti for showing up.
Seriously, you did the thing this week. Whether you crushed your goals or simply kept the lights on, Liz is here for a big celebratory cheer (like, we're talking the kind of energy that belongs in your group chat). Can't wait to catch you in the next episode of The Email Sound Booth—where we believe in your success so deep, it's basically in our bones.
After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you.
Episode Highlights
Liz's reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone.
Why you should email at least once a week to build confidence and natural flow.
The key mindset shift: assume your audience already loves you.
When you assume readers like you, perfectionism fades, and your real voice shines.
Liz writes as if she's talking to her "inbox besties" — people who already know and support her.
How assumptions shape connection: when you treat subscribers like friends, they start living up to those expectations.
Injecting personality without oversharing:
Share authentic details that reflect your interests or quirks (e.g., Liz's love for NSYNC, Survivor, and bold colors).
You don't need to reveal everything — just enough to make your voice distinct.
Why sharing your vision helps your voice come through naturally: Liz's vision is simple — "help you make money with email marketing."
How to highlight your values (like inclusivity, simplicity, and learning from mistakes) to deepen connection.
Practical tip: Reply to your readers and write back — it gives you real-world practice using your authentic tone.
Key Takeaways
Write consistently: Practice builds comfort and clarity in your tone.
Assume connection: Act as if your subscribers already adore your content.
Show personality: Use small, genuine details to express who you are.
Share your vision and values: Let readers feel your purpose behind every word.
Engage and respond: Conversations with subscribers help you strengthen your voice.
*SALES EMAIL SUMMIT* Lizzy Goddard –using audience feedback to make bank in affiliate commissions
21 août 2025
00:12:01
Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she's sent in the past year. And spoiler: It's not even for her own offer. We're talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful for your list, buckle up. This is your episode.
Episode Highlights The Affiliate Email That Broke the Internet (Kind Of) Lizzie walks us through the details of her surprise-win sales email that promoted Wake Up to Freedom's IP to GPT Wizard. From a FOMO-inducing subject line (complete with wizard emoji—respect), to insane conversion numbers, she reveals WHY this "today only" email crushed so hard.
The Power of Authenticity (Throw Away Your Swipe Files) Real talk: Lizzie wrote this high-converting email from scratch. No templates. No AI. Just pure, "here's what's lighting me up right now"—and her list responded BIG. Turns out, writing like a human to other humans... works. Who knew?
Leveraging Low-Ticket for Big-Time Upsell We get into the strategy: starting with a $27 affiliate offer and how that not only brought instant returns, but also fueled a wave of higher-ticket sales, tripwires, and long-term commissions. Spoiler: Email-first content FTW.
Key Takeaway If you want your sales emails to actually convert (and light up your Stripe notifications), ditch the cookie-cutter stuff. Lead with what genuinely excites you, show your work, talk about real results, and let your personality shine. People buy from people they trust and it turns out, "today only, 10/10 recommend 💫🧙♂️" actually gets results (when it's legit). Also: never underestimate the power of a well-timed affiliate offer + honest recommendation! Now go forth and make your emails as magical (and profitable) as Lizzy's!
Links & Resources List Gadget — The sponsor of this episode. Turn every email into a growth machine in 30 seconds. Add polls, leaderboards, and more fun stuff: listgadget.com
Steal These Sales Emails Template Pack – Want plug-and-play versions of Lizzy's epic emails? The $35 template pack lets you cut, paste, tweak, and send like a pro.
*SALES EMAIL SUMMIT* Melquea Smith– finding my first founding members
21 août 2025
00:16:47
What's up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children's book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who's ever tried to sell something before it felt "ready." (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building "in public," and leaning all the way into authenticity (even using that "eye-lips-eye" emoji combo in a subject line). Melquea gets super real about her journey: new membership, no fancy name, just raw impact and a big heart. Ready to get inspired to hit send on your next imperfect sales email? You're in the right place.
Episode Highlights Subject Line Experimentation = Fun & Effective Malkia dishes about her "For Your Eyes Only 👀👄👀" email, showing how letting personality shine can reignite your list—even if you can't tie every sale to one email. (Liz, for the record, is totally stealing that subject line. #Trendsetter)
Founding Members without Perfection Even without a slick name or shiny graphics, Malkia brought in SEVEN (!) founding members for her clip art membership. No shame in being scrappy—just serve real needs and be honest with your people.
The Power of Building with Your Audience Instead of going all sage-on-the-stage, Malkia took calls with new members, learned what they craved, and let clarity emerge as she created. Selling isn't just about money—it's about communication and community (and, you know, learning nonstop as you go).
Key Takeaways Don't wait for perfection before you start selling or showing up for your email list. Your personality (even if it's just "excessive" emoji use) and willingness to learn out loud will open more doors than a hyper-polished plan ever will. Listen to your people, let the process get messy, and just… hit SEND. Your future self will thank you 🥲
*SALES EMAIL SUMMIT* Andréa Jones – getting personal to connect with your audience
21 août 2025
00:07:25
Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who's all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a "Mama Olympics" moment sparked real results, and why imperfect action > endless tweaking. Plus, get the lowdown on a simple subject line that cracked open a ripple effect of sales and buzz. If you ever felt cringe about selling via email, this chat will have you ready to hit send (with confidence—and maybe an emoji or two).
Episode Highlights The Catalyst Email: A Slice of Real Life Andrea's winning sales email opened with a personal story about her kids and the wild ride of time flying by (cue all the millennial parent feels). She masterfully pivoted to a powerful call-to-action: stop waiting for perfect and just hit send.
The Secret Sauce: "Before You Go" Strategy At the end of her emails, Andrea uses a soft-sell section that connects the story back to a solution—this time, a $9 Instagram grid strategy template for anyone tired of chasing trends. Spoiler: people loved it, bought it, and started telling other people about it. Ripple effect = activated.
Stats That Matter: Real Email Metrics Andrea's killer subject line ("A tiny voice. Okay, two reminded me of this. Today") scored a 27.9% open rate and a 0.8% click rate with her list of 19,000 subscribers. Proof that storytelling + relatability can drive real results.
Key Takeaways Sales emails don't have to feel slimy or stressful, they can genuinely inspire change for your biz and your readers. Start with a story, meet your audience where they are, and wrap it up with a solution that feels right. Bonus points for hitting send before you overthink it. #ImperfectActionFTW Ready to turn your next email into a growth machine? You got this!
Links & Resources Our sponsor is List Gadget: Jazz up your emails with polls, referral stuff & more: listgadget.com
*SALES EMAIL SUMMIT* Dara Sklar – flying by the seat of your pants to sell
21 août 2025
00:12:51
Buckle up, inbox rockstars! In this episode, we chat with the queen of Google time-saving hacks herself, Dara Sklar. Dara dishes the behind-the-scenes scoop on her wildest, most lucrative sales email journey, a saga that started with a random story about her Honda Civic and blossomed into an epic seven-email (unplanned!) sales fiesta. We dive into what made her "ChatGPT just became my mechanic" email a viral hit, how she decides the number of emails to send (spoiler: it's mostly vibes), and why her off-the-cuff approach gets such powerful results. Whether you're a fellow "wing it and win it" type or love a good strategic blueprint, there are gems here for every business owner who wants more sales (and more chill time).
Episode Highlights From Honda Civic Odometer Pic to $12K Sales Sprint Dara shares how a quirky story about clocking 333,333km in her car and using ChatGPT as a digital mechanic landed her nearly a 50% open rate and converted over 3% of her email list for a $12 workshop. Sometimes, the right story just hits—and so do the sales.
The Power of Slightly "Unplanned" Email Promotions No fancy funnels here, folks! Dara confesses her super success didn't come from a carefully crafted sequence, but from following the "vibes"—sending more emails simply because people kept buying and loving the emails. Permission granted to fly by the seat of your pants.
Automated vs. Real-Time Emailing: What's Actually Better? Natalie and Dara debate: is it better to schedule every email, or leave space for real-time feedback and extra sends? Spoiler: there's room for both! Dara proves that fast feedback from emails can guide you in writing better, higher-converting follow-ups on the fly.
Key Takeaways You don't have to write the "perfect" sales sequence. Start with one great story, listen to your audience's response, and don't be afraid to improvise. Sometimes the best sales come from authenticity, a little curiosity, and just showing your subscribers exactly how you're winning at business (or at least remembering your last oil change). Put down the complicated checklist, pick up that pixelated mechanic selfie, and keep it real with your list. Your next best sales email might just write itself.
*SALES EMAIL SUMMIT* Ashley DiMercurio – preselling an offer so you get the money before you make it
21 août 2025
00:07:16
Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's "Can I have $5?" email campaign, pre-selling (hello, getting paid before you've even finished your product!), and how you can totally steal her vibe to shake up your own inbox magic. If you're ready to turn your email list into an ATM (almost literally), this one's a must-listen.
Episode Highlights The "Can I Have $5?" Game-Changer Ashley spills all about her now-famous subject line and how a little email with a simple ask netted her a 50%+ open rate and more than $100 in sales—before her ebook was even done. (Relatable side note: that's rent money, friends!)
The Power of Pre-Selling Why wait until your product is polished? Ashley and Liz chat about validating ideas, getting paid upfront, and why pre-selling can be a total confidence (and cash) booster for creatives and entrepreneurs.
Keeping The Hype Alive Ashley didn't just smash "send" and hope for the best—she followed up with playful, engaging emails and tied in her new ebook launch with ongoing promos in her workshops and offers. Consistency, but make it fun.
Key Takeaways Don't overthink your sales emails, sometimes the simplest asks and genuine pre-sale excitement unlock major wins. Validate your ideas, keep your list in the loop, and remember: Done is better than perfect (and perfect is overrated). Hit send, embrace the follow-up, and keep building those connections, one fun email at a time. Catch you in your inbox (or ears) for the next one! 🚀
Links & Resources Our sponsor: List Gadget.com: Turn every email into a growth machine with polls, leaderboards, and more!
*SALES EMAIL SUMMIT* Tara Reid – quiz conversions over 15%
21 août 2025
00:07:05
Grab your favorite caffeine fix and settle in: this episode of Sales Email Summit is all about leveraging quizzes to create probably the most high-converting sales email you've ever written. Our guest, Tara Reid (not that Tara, but THE Tara who helps introverted entrepreneurs master organic marketing), spills the sparkling tea on a 3-email quiz results series that raked in a wild $35k in just six months. We keep the vibes high and the details actionable, so if you want your sales emails to sound less "corporate robot" and more "trusted business BFF," you're in the right spot.
Episode Highlights Quiz Results = Email Goldmine Tara shares the simple but brilliant quiz she created as a lead magnet, resulting in triple win stats: 82% open rate, nearly 17% click rate, and $35k in lifetime access program sales. Low-key flex, high-key inspiration.
What Actually Works With Sales Emails No vague advice here—Tara breaks down her messaging process, including how she dialed into her ideal audience (introverts unite!) to make her results email both ultra-personal and unapologetically salesy.
Steal This Template (Seriously) Not only can you take Tara's eye-opening quiz yourself, but you can literally snatch her sales email template from the "Steal These Sales Emails" bundle for just $35. Copy, tweak, send, profit. No guesswork required.
Key Takeaways Your sales emails don't need to be stuffy to make bank. Get hyper-specific on who you're talking to, use quizzes as a shortcut to deep audience understanding, and don't sleep on a good template, it could be the difference between ghost town and cha-ching. Also: embrace your out-of-the-box brilliance, even if your comfort zone is a blanket fort.
Links & Resources Episode Sponsor: ListGadget.com – Spice up your newsletter with polls, leaderboards, and more (takes 30 seconds to set up and is $9/month)
Steal These Sales Emails bundle: Ready to shortcut your next launch? Grab all the templates for just $35—complete with Tara's $35k email.
*SALES EMAIL SUMMIT* Cassidy Tuttle – making yourself and a non-profit some extra dough
21 août 2025
00:11:11
What's up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, we're hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most interesting sales email of the year: a heartfelt, charitable collab for Mental Health Awareness Month featuring adorable "Snappy Pots" and all the good vibes. She dishes on what worked, what she'd do differently, and drops solid gold lessons on making your sales emails hit people right in the feels. If you ever wondered how to blend giving back, selling, and authentic connection, this ep is basically your playbook.
Episode Highlights Purposeful Partnerships That Sell & Serve Cassidy teamed up with a sister brand and nonprofit to launch a limited succulent bundle where every sale supported free therapy for adults. The bundle wasn't just cute—it had a cause.
Storytelling Beats Stuff Cassidy realized that while a good cause and a cute product combo are cool, weaving in your own story can supercharge connection and sales sometimes. Less features, more feelings, y'all!
It's OK to be Real (and a Little Vulnerable) The magic sauce? Cassidy's honesty about her own mental health journey made her audience feel seen—and herself, a little nervous! She learned that even more authenticity could've been an even bigger win.
Key Takeaways Features get eyes, but stories can open wallets (and hearts). If you want your sales emails to actually make sales and maybe, do some real-world good focus on sharing the meaning behind your offer and why you care. Get vulnerable, share the messy bits, and don't be afraid to let your mission shine through. People want to buy from people who genuinely give a dang. Growth, goodness, and green thumbs await. Catch ya on the flip! 🌱💚
Grab Cassidy's cheat sheet to learn how to tell if your succulent needs water (or not) and how to better care for it.
Grab the Steal These Sales Emails Pack: Get templates straight from the summit—including Cassidy's charity email, ready to copy, paste, and make it rain for a cause!
*SALES EMAIL SUMMIT* Gary Williams –using survey results to write your email and make sales
21 août 2025
00:15:52
Alright, babes, today we're diving into a turbo-charged episode of Sales Email Summit featuring the one and only Gary Williams! We're talking about juicy sales emails, getting real replies (aka: actual HUMAN conversations), and how to turn your humble newsletter into a sales machine—no sleaze necessary. Whether you love a good nosy peek behind the scenes or you freeze up at the "reply" prompt, this episode is basically your new fave how-to guide. Grab some cold brew (or, like, oat milk chai, whatever's your vibe) and let's eavesdrop on email magic going down.
Episode Highlights The "Survey Says" Sales Email, Dissected! Gary breaks down his most successful email move—a quick survey for his audience, then sharing real, anonymous responses to spark real convos and sales. (There's even some sneaky AI help in analyzing responses, so you lazy geniuses, take notes.)
Banishing the Sales Cringe Struggling with feeling "icky" about selling or weird replying to real people? Gary's got legit advice for flipping that cringe into connection. Sales ≠ pushy; it's about empathy, curiosity, and actual problem-solving.
Action Plans & Steal-able Templates Get the inside scoop on Gary's "Needle Moving Action Plan" (freebie alert!), plus details on the "Steal These Sales Emails" template pack so you can literally swipe, tweak, and send profitable emails without going full copywriter mode.
Key Takeaways Sales emails don't have to be scary or cringey. The secret? Ask your people what's up, actually listen, and reply with...wait for it...empathy and curiosity. Use the words your ideal clients are literally saying, open real conversations, and watch sales roll in with integrity. Steal Gary's survey-based approach, add your own sparkle, and never stress about "what should I email this week?" again. Seriously, don't sleep on this ep or those snaggable templates. Now, go make your emails weirdly effective and way more human! 🚀
Links & Resources List Gadget is our summit sponsor! Turn your emails into baby growth machines (polls, leaderboards & good stuff) – listgadget.com
Ready to cut through the noise and finally start seeing real results? Grab your free Needle-Moving Action Plan and walk away with a simple, actionable strategy you can use today.
*SALES EMAIL SUMMIT* Cheryl Rerick –using Voxer voice notes to close sales
20 août 2025
00:18:52
Hey, email nerds and marketing misfits! In this episode of Sales Email Summit, host Liz Wilcox sits down with Cheryl Rarick – email marketing strategist, automation whiz, and the genius behind "Email Diaries." Cheryl spills the (inbox-friendly) tea on her most interesting, high-converting sales email: a personalized voice note offer that makes her sales skyrocket and her subscribers swoon. If you're tired of cringey, overdone launch tactics and want real, human engagement that actually leads to sales (like, $9K-in-a-day style sales), this is your must-listen.
Episode Highlights
From Boring Video Replies to Brilliant Voice Notes: Cheryl breaks down why old-school "reply with a video" methods just aren't cutting it anymore. She gets real about why most people don't reply to sales emails—and how she solved that by making it way safer, easier, and more personal to connect.
The Click-Tag-Voice Note Spectacular: Steal this genius move: Instead of begging for replies, Cheryl lists out the juiciest objections (think: "But will it work for my Instagram dog bakery?"), lets subscribers just click theirs, and then sends a custom voice note directly addressing their concerns. Low pressure for them, high conversion for you.
Long-Tail Sales & Relationship ROI: Cheryl drops a truth bomb: a personal connection today can pay off in surprise sales months down the road. She's seen folks buy in later launches or become affiliates—all because of that one thoughtful voice note. Plus, Liz and Cheryl remind us that not every sale should be automated, especially for big-ticket or transformation-heavy offers.
Key Takeaways Set it and forget it is cool, but real human connection is where the email magic happens. Cheryl's voice note method makes your subscribers feel seen, safe, and more likely to buy now or later. Don't just chase any sale; invest in the right ones, and watch your business besties (aka your list) get obsessed with your brand. Seriously, if you want to make those inbox connections COUNT (and have a little fun in the process), steal from Cheryl and Liz. Your future self will thank you. ✌️
Links & Resources Summit Sponsor shoutout to ListGadget.com – Plug-and-play interactivity for your emails, sponsored the episode (and they're giving the millennial-friendly discount vibes!)
Steal These Sales Emails Template Pack – Mad-Libs-style templates inspired by Cheryl's strategy and other summit guests (seriously, just copy/paste/plug your deets)
*SALES EMAIL SUMMIT* Ann K Emery – mini workshops for mega bucks
20 août 2025
00:08:53
Hey summit party people! This episode is a serious treat. We sits down with Ann Emery, data viz genius, course creator, and mom of FIVE (how?!) to unpack exactly how Ann turns simple, super personal emails into a six-figure course business. If you've ever felt overwhelmed about "doing email marketing right," Ann is about to punch that imposter syndrome in the face. Forget complicated marketing funnels, Ann's sharing how her easiest, laziest launches are actually her most lucrative. No hacks, no fluff, just real-talk (and a lot of personality).
Episode Highlights Ann's "Lazy" Email Launches (That Totally Kill It) Ann keeps it 100% real: she sells her mini-courses ($97/pop!) with the SAME email template every time. We're talking a picture, a couple of "here's what you'll learn" bullets, and a dash of personality—then blast to the list. No testimonials, no endless follow-ups. Sales still roll in.
Mind-Blowing Open Rates & Clicks Ann's emails get crazy high open rates (think 37%–50% for the first one and up to 87% for the follow-up). The secret? Targeted, not spammy, and totally her. Even with barebones marketing, she's sold 128 seats in six weeks!
Proof That You Can Do It Your Way Liz drops some real talk: Ann is the ultimate B2C email marketing example. No fancy sequences, no "shoulds"—just Ann being, well, Ann. Her strategy is perfect for anyone juggling biz and, oh, say—raising a small basketball team like she is!
Key Takeaways You don't need fancy funnels or to stress about being a "perfect" marketer to sell your stuff online. Just be yourself, show up, and send the dang email. Ann's wild success using simple, repeatable emails proves that personality and authenticity WIN (and so do you, when you send more sales emails). Do it your way and watch the magic happen, okay? Smash that subscribe and go write your next email a little messier and a LOT more you. ✌️
Links & Resources Summit Sponsor: ListGadget.com- Turn your emails into engagement and growth machines (polls, leaderboards, all that jazz)
*SALES EMAIL SUMMIT* Christopher Maselli– free event invite for affiliate commissions
20 août 2025
00:15:40
What's up, inbox innovators? In this episode, we chat with Christopher and Gena Maselli of Writing Momentum, and together, we nerd out over the power of a well-crafted sales email. You'll hear how Chris took a "meh" pre-written summit promo, flipped it into his own unique voice, and bagged an epic open rate and affiliate dough all while serving major good-vibes-only realness about the importance of authentic connection in your marketing game. If you've ever wondered whether to rewrite generic swipe files, this episode is your BFF.
Episode Highlights How to Make Pre-Written Swipes NOT Suck
Chris tells us why he ALWAYS rewrites canned summit promo emails to sound like his true self, and how that move shined in his last Children's Book Mastery Summit blast.
The Power of List Pruning (aka Marie Kondo-ing Your Subscribers)
Inspired by Liz, Chris and Gina cut their list in half (ouch, but trust…)—and watched their open rates skyrocket to a mouthwatering 50%+.
Leveraging the Freebie-to-Upsell Pipeline
Chris breaks down the affiliate side hustle: get folks in for a free summit ticket, then let the landing page work its magic on those lifetime-access upgrades. Plus, a peek into their "nurture 'em forever" email approach.
Key Takeaways The real secret sauce? Don't be afraid to ditch the script. Rewrite those swipes, speak like a real human, prune your list so you're actually talking to your people, and remember: nurturing relationships > "hard selling." Your emails can be friendly, helpful, AND profitable, promise. Go on, send that email! And if you swipe anything from us, make it sound like YOU. (We're rooting for your 50%+ open rate, bestie.)
*SALES EMAIL SUMMIT* Cousett Hoover– writing emails and making money from the passenger seat
20 août 2025
00:09:08
What's up, sales email summiters? On this episode of the Sales Email Summit, we hang out with Cousett from Techie Mamma, a tech-savvy mompreneur who knows how to turn real-life celebrations into seriously lucrative flash sales. Cousett spills the beans on her most successful sales email ever (spoiler alert: it involves her kid's birthday, $7 course deals, and an explosion of happy buyers). Liz and Cousett vibe over relatability, list growth, and why embracing your inner party planner might just be your next strategy hack. Fasten your seatbelt and grab a sippy cup (or wine, I'm not judging), this chat is the Friday pick-me-up your creative brain needed.
Episode Highlights Turning Birthdays into $$$: Cosette turned her 7-year-old's birthday into a weekend flash sale, dropping all her $100+ courses down to just $7—and her subscribers loved it. (44% open rate, 75% open on the follow-up, and nearly 60 orders rolled in!)
Keepin' It REAL Builds Trust: Sharing actual life moments (happy tears, party stress, excited kids) made Cosette's email way more relatable and got her audience totally invested. Sometimes the best sales strategies are just being a human being.
Volume > Price Point: Both Cosette and Liz riff on a huge truth bomb: if you've got the audience, you can set any price. Cosette proved it with her $7 courses, and Liz built half a mil selling a $9 offer. The math checks out, y'all—small prices, big volume, happy bank account.
Key Takeaways Don't be afraid to get personal in your emails and experiment with creative offers. You never know when sharing a slice of your life, like a goofy birthday party, can turn subscribers into raving fans (and customers!). And if you've built a community that trusts you, both the $7 and $700 offers will hit that sweet spot. Let your authentic self (and maybe a dash of party glitter) do the selling. You've got this. Now go send that email!
Links & Resources List Gadget (our summit sponsor): listgadget.com – Make your email list a growth machine with polls, leaderboards & more.
Steal These Sales Emails Template Pack: Get the pack for $35 – ALL the summit's best email templates (including Cosette's) ready to copy-paste-tweak-send.
*SALES EMAIL SUMMIT* Eman Ismail– 40 word email that made $60k
20 août 2025
00:14:33
Hey friend! In this ultra-actionable episode of Sales Email Summit, your host Liz Wilcox (that's me!) sits down with the incredible Eman Ismail founder of Eman Copy Co. and all-around email rainmaker. We get into the sweet, sweet story of how a simple 40-word sales email turned interested clicks into $60k+ in client revenue. (Yes, you read that right—$60,000 from ONE email!)
We don't just obsess over tactics, though. This one's loaded with send-it-right-away ideas for segmenting your email list, clever follow-ups, and the not-so-secret sauce behind transforming curiosity into cash (and ideal clients). If you're looking to seriously level up your email ROI and have some fun doing it, this one's for you.
Episode Highlights The $60,000 Email: Iman breaks down her legendary 40-word, plain-text email: who got it, why she sent it, and exactly what made it irresistible to the right eyes (it's all about behavior-based segmentation, babes).
Personalization (It Ain't Just the Name Tag): We spill the tea on why personalization is way more than "Hey, [First Name]"—it's about real convo, real timing, and reading people's minds (well, almost).
Follow-Up or Miss Out!: Sometimes, a perfect client is just one question away from YES. We talk about the magic of non-pushy check-ins and why a boring-looking, direct email beats neon banners and 47 buttons every. single. time.
Key Takeaways You do not need a flashy design or a 16-email funnel to land dream clients or big $$ from your list. Segment smart, listen to your subscribers' behavior, send that personal follow-up, and just ask direct questions. Sometimes a single, honest, "Are you still thinking about it?" is all it takes to open up a goldmine plus, you might land a client who's a total joy to work with. So, go write that email. Keep it simple, keep it real. And don't forget to nurture your lovely list they're closer than you think to a "yes."
Links & Resources Check out our sponsor List Gadget at listgadget.com where you can add polls, leaderboards, and referral fun to your emails in basically the time it takes to make instant noodles.
Want to take Eman's What's Your Perfect Newsletter Style quiz? You can do that here!
*SALES EMAIL SUMMIT* Beth Barany– last minute signups
20 août 2025
00:10:08
What up, email wizards?! In this episode of Sales Email Summit, We sit down with Beth Barany, a science fiction and fantasy publishing coach with seriously magical affiliate email skills. Beth shares the real-life story behind a super successful sales email she sent to her list, promoting a friend's workshop (spoiler: it brought in sales and had an enviable click rate). Liz and Beth get honest about last-minute buyers, the power of authentic partnerships, and why borrowing killer emails isn't just smart…it's essential. If you've ever dreamed of making affiliate sales but also love to support your biz besties, buckle up and take notes!
Episode Highlights Behind-the-Scenes of a Winning Email Beth dishes all about her "Time Sensitive Invite: Unlock Your Hero's Heart" email—crafted for a pal's writing workshop. She breaks down why the emotional, FOMO-driven subject line and her heartfelt enthusiasm got her people clicking. Bonus: Liz is seriously impressed by that 4% click rate.
How (and Why) to Rock Affiliate Promotions Beth spills her secret sauce on partnership selling, only recommending workshops and services she genuinely loves to her audience. She's leaned into affiliate income as a speaker and workshop leader, making her list a goldmine for collabs without spreading herself too thin.
Embracing the Last-Minute Buyer Lifestyle Both Liz and Beth agree: their people are last-minute action-takers. They chat about why it's totally fine (even strategic!) to send multiple reminders right up to the wire, because sometimes your subscribers need that "hey, it's happening in 20 minutes!" energy.
Key Takeaways Collaboration > Competition, always. Whether you're writing for wizards or marketing masterminds, being authentic, supporting your friends, and leaning into your people's last-minute habits can turn simple affiliate emails into real revenue. Don't reinvent the wheel borrow what works, add your own sparkle, and watch those clicks (and sales) roll in. Stay cool, keep collaborating, and make those inboxes a little more magical!
Steal These Sales Emails Template Pack: Take the literal work out of writing, plug-and-play these email templates, and start making sales. (No decoder ring required.)
*SALES EMAIL SUMMIT* Nadalie Bardo – retirement flash sale fun
20 août 2025
00:05:43
Heyoooo, welcome to another round of the Sales Email Summit! Ever wondered how to slide into your subscribers' inboxes and actually get them to open, reply, and spend some $$? This episode is the warm, emoji-filled conversation you didn't know you needed.
Nadalie Bardo, your fave Pinterest coach, spills all on the most meaningful and lucrative email she's sent in the past year. We're talking reboots, re-engagements, sale-strategy, and some major inbox love, all wrapped up with her signature "gratitude + curiosity" combo.
Throw in some smart follow-ups, jaw-dropping open rates, and a little behind-the-scenes course promo magic, and you're basically getting your sales email masterclass- minus the yawns.
Episode Highlights The Unexpected Magic of "How Did We Meet?" Nadalie kicks off her sale with a Valentine's Day themed email (aww!) that reconnects with her audience, shares updates, and gasp actually asks for replies. Spoiler: People responded!
Transparency = Trust (& 20 Sales!) Instead of the hard sell, Nadalie lists all her course updates, new vids, shiny templates, cute graphics. Result? 20 course sales from ONE little re-engagement campaign.
Relationship Over Revenue (But You Get Revenue Anyway) By starting real convos (including asking for testimonials from current students!) and segmenting her list with follow-ups just to those who clicked, Natalie kept things personal, effective, and not spammy at all.
Key Takeaways The moral of the inbox? Don't be afraid to be human. When you reconnect with gratitude, invite real conversations, and share genuine updates, selling feels less like shouting and more like catching up with old friends, friends who just might want to buy your stuff. So email with heart, not just for the sale!
Links & Resources Our Sponsor: ListGadget.com– Turn your emails into interactive, subscriber-growing party invites at listgadget.com
*SALES EMAIL SUMMIT* Kennedy– how to make sales in the middle of your launch by doing the unexpected
19 août 2025
00:15:22
Alright, email nerds and biz mavens, this episode is an absolute banger! We sit down with Kennedy, a true legend in the art of the sales email, to drop truth bombs about breaking that dreaded "launch valley" you know, that snooze-fest slump in the middle of your sales campaign when the hype fizzles and your inbox starts haunting you with tumbleweeds. Kennedy spills his favorite campaign-saving secret: the "X reasons NOT to buy" email (yep, you read that right). We also dive deep into the real purpose of email (spoiler: it's not just about open rates!), how to make your calls-to-action pop, and why doing the exact opposite of what everyone expects is pure email gold.
Episode Highlights Flip the Script: Try the "Reasons Not to Buy" Email Kennedy dishes out his razor-sharp tactic to zap your list back to attention mid-launch: send a tongue-in-cheek, sarcastic email listing hilarious "reasons" NOT to buy. If your weight loss program leaves them shopping for an entire new wardrobe, poke fun at it! It's memorable, refreshingly honest, and delivers your personality in spades.
Stop Being Obvious—Obvious Is Invisible! "Anything that is obvious is invisible," Kennedy says. (Let that marinate.) When you hit your subscribers with exactly what they expect, you become background noise. Take improv's lead and pull an "opposite day" move with your messaging—it's the surefire way to keep your emails getting noticed and clicked.
Clicks Matter More Than Opens Kennedy throws much-needed shade at the obsession with open rates—what's the point if nobody clicks? He shares his Click Tricks playbook (fo' free!) with creative, sometimes wild ways to present your links, because that routine "click here" is invisible now, too.
Key Takeaways If you want sales, stop playing it safe and basic. Break up the boring bits, show off your personality, and hit your subscribers with a curveball, like the sarcastic "X reasons NOT to buy" email. Don't just chase opens – get them clicking, laughing, and buying. Basically: your subscribers' attention is the hottest commodity, so keep 'em on their toes!
TL;DR: Life's too short for basic emails and invisible CTAs. Be unexpected, your sales (and sanity) will thank you!
Links & Resources Our Sponsor: ListGadget.com– ListGadget supercharges your newsletter with polls, leaderboards, and referral magic in 30 seconds. Get $10 off the starter plan = just $9/month listgadget.com
Steal These Sales Emails Template Pack Every single email from the summit, rewritten into easy-peasy templates by Liz Wilcox herself – $35, total steal.
*SALES EMAIL SUMMIT* Sanjana Behera– acknowledging skepticism with radial honesty and empathy
19 août 2025
00:09:47
Grab your iced latte and your favorite notebook because this episode is pure gold for anybody who's ever agonized over what to put in their launch emails. We welcome the brilliant Sanjana Behera, launch email strategist and copywriter, to spill the tea on her all-time favorite email that didn't just sound good but actually brought in major moolah. We dig into what makes a sales email truly convert, think honesty, emotional safety, and a dash of healthy skepticism. If you've ever worried about your offer sounding too much like a miracle cure or wondered how to keep the sales vibes rolling after day one of your launch, this episode is your new best friend.
Episode Highlights The "Promise Keeper" Email That Shook Things Up- Sanjana shares the inside scoop on an email that went out on day two of a client's launch—the "awkward middle child" of launch week—and how it hit a 64.87% open rate, 9.55% click rate, and 28 sales in one day. Spoiler: she tackles skepticism head-on in a conversational, FAQ-style vibe and refuses to promise magic pills.
Why Emotional Safety (Not Hype) Sells- Instead of laying guilt trips or overpromising results, Sanjana's method is all about finding the sweet spot between a solid offer and real talk about what both sides need for success. Turns out, honesty + empathy = conversions. Who knew?
The Secret Sauce to High-Open-Rate Subject Lines- It's not just about witty one-liners or curiosity gaps; Sanjana drops truth bombs about doing the research before the launch, surveying subscribers, and keeping your email list "extra clean" for best results. Launch week's not a vacuum—it's all about that pre-game work.
Key Takeaways You don't have to be a wizard to write high-converting sales emails, you just need to get honest about what your offer really delivers (and what it doesn't), talk to your people about their real fears, and remember: launches are a marathon, not a sprint. It's all about trust, emotional clarity, and yes, keeping your list as fresh as your cold brew.
Links & Resources
Our Sponsor: ListGadget.com– Turn your newsletter into a growth machine with polls, leaderboards & more.
*SALES EMAIL SUMMIT* Aprille Reed — booty call email that actually worked
19 août 2025
00:12:24
Welcome back to the Sales Email Summit, hosted by Liz Wilcox! In this hilarious and totally relatable episode, our guest Aprille Reed keeps it real about juggling entrepreneurship, four kiddos, and trying not to be "that" person who only emails when there's something to sell. If you've ever hit pause on your email list or worried about reappearing with a big ol' sales ask, you're going to want to hear Aprille's story of a monster 52% (and up to 79%!) open rate, the subject line she swears by, and her refreshingly unfiltered take on guilt-free selling.
Pour your coffee, cozy up (or chase your toddler, no judgment), and get ready for a pep talk that's equal parts practical and LOL-worthy.
Episode Highlights A Flash Sale to Remember- Aprille dishes the details behind her "Winning With Mini Webinars" flash sale—the one that scored a mind-blowing 52% open rate from her entire list… after weeks of total silence. Talk about inbox magic.
Booty Call Emailer? Let's Get Real- Ever feel awkward emailing your list only when you want a cash injection? Aprille admits she didn't want to be that "booty call emailer"—but spoiler, she did it anyway, with zero warmup, and shares why it all worked out (plus her must-have unsubscribe link tactic).
Subject Lines That Sell- The secret sauce? Aprille breaks down exactly how her subject line ("How to sell more with a 15 minute presentation (+ $347 off Winning With Mini Webinars)") did the heavy lifting to boost those dreamy open rates. It's clickbait, but in the best way.
Key Takeaways You do NOT need to email your list every week to sell. Sometimes, just showing up with a genuinely valuable offer is enough. Don't stress about being perfect or "warming up" your list to death. Show up as yourself, send the email (even if it's been a while), and let your people self-select. Oh, and don't underestimate a killer subject line! 🚀
Snag the templates. Send the emails. Get the sales. And don't overthink it, Aprille definitely didn't!
Links & Resources
Our Sponsor: ListGadget.com– Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan!
*SALES EMAIL SUMMIT* Michelle Pontvert – using formatting to make a sale exciting
19 août 2025
00:10:28
Okay, fam, welcome back to the Sales Email Summit with your host Liz Wilcox, the undisputed queen of never boring emails. In this gem of an episode, we sit down with easy events expert, Michelle Pontvert. Michelle legit breaks down how she turned a standard promo email into a dynamic, sales page-like experience that not only looked amazing but straight-up boosted clicks and sales. If you've ever felt stuck cramming all your offers into one sad, basic list… prepare to nerd out over this email layout magic.
Episode Highlights Email-as-Sales-Page Genius Michelle shares her "sales page inside the email" technique using the Kit layout feature. Think: visual blocks, bold product names, juicy discounts, and clear CTAs, no more wall-of-text. Her open rates were solid, but the clicks (and replies!) proved her people loved it.
Smart Segmentation + Killer Subject Lines She didn't just blast one email. Michelle sent a six-email retirement sale series, segmenting her list so only her Notion lovers got the super-relevant "Notion lover" subject line. This is targeted email marketing in its Sunday best.
Replicating Success (a.k.a. Steal This) The experiment worked so well she's rolling it out again, this time, using the visual layout in almost every email of her next retirement sale. One good layout deserves another, am I right?
Key Takeaways Don't let your sales emails blend into the wallpaper. Breathe new life into your promos (especially when you're showcasing more than one offer) by getting a bit bold with layout. Your readers will thank you, your click rates will rise, and you might even get a few fan replies. Turn your next big promo into a mini sales page adventure—your list deserves it, and honestly, so do you. 🚀 Now go forth and make those emails super scrollable!
Links & Resources
Our Sponsor: ListGadget.com– Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!)
*SALES EMAIL SUMMIT* Tarzan Kay– addressing the biggest objection and moving customers past shame
19 août 2025
00:18:48
Hey there, email hustlers! In this delightfully honest episode of Sales Email Summit, your host Liz Wilcox sits down with the one and only Tarzan Kay- email marketing wizard, notorious course collector, and master of consent-based selling. They dig deep into sales emails that actually work (and don't feel icky), tackling the shame spiral of buying all the courses and not launching a unicorn biz…yet. Tarzan spills her go-to email that not only makes sales but helps subscribers reframe their journey. Plus: Canadian pricing drama, bonus stack strategies, and why "so-so" emails are better than none at all.
Episode Highlights Sales Email with Soul: Tarzan explains her most lucrative email with the subject line "Are you with too many courses person?" She uses it to tackle buyer's guilt, dismantle shame, and reframe skill-building as a necessary part of entrepreneurship—not just another pitch. Plus, she shows how weaving in empathy can boost sales without manipulation.
Reusing Your Best Stuff: Turns out, you don't need to start from scratch every launch. Tarzan walks us through her process for mapping and reusing (aka recycling, millennial-style!) promo emails—what gets kept, what gets tweaked, and how even a "meh" email can beat sending nothing at all.
Special Touches that Convert: Tarzan dishes about the little (but mighty) details that make a difference—like flagging bonuses in email boxes, making PS reminders that POP, and even creating a custom checkout for Canadian buyers. Sometimes a red box and a maple leaf emoji can save a sale.
Key Takeaways Building a business (and writing killer sales emails) takes a LOT of skills so don't shame spiral if you've bought more courses than you've finished. Skill-building is legit, and every time you hit "send" (even with a so-so email), you're leveling up and getting closer to those dollar-sign dreams.
Links & Resources
Our Sponsor: ListGadget.com– Turn your newsletter into a growth machine with polls, leaderboards & more.
*SALES EMAIL SUMMIT* Ingrid Urena– a soft invitation in an evergreen sequence (with testimonial!)
19 août 2025
00:11:42
Hey friends, it's Liz Wilcox here! This episode is seriously juicy for all you email nerds and business besties who love making money while keeping it real. Our guest, Ingrid (the creative genius behind Penguin Designing), drops wisdom on how her most lucrative sales email wasn't actually a "salesy" sales email at all. (Spoiler: it's not listed on her website, it's super soft, and it raked in over $6K!) We chat about authenticity, subtle invites, and the magic of evergreen sequences that keep cash rolling in even when you're on the couch, binging Netflix.
Episode Highlights
The Anti-Salesy Sales Email Ingrid reveals that her best-converting email was a soft, valuable share—a behind-the-scenes client audit story that showed exactly how a few small tweaks created a major ROI. No "act now!" urgency, no hype—just trust and receipts.
Secret Offers for Subscribers Only That irresistible audit service? Not even on her website. It's a list-exclusive offer—total VIP vibes for people who stick around and open her emails.
Evergreen for the Win Ingrid's email sits at #52 in her year-long evergreen sequence and STILL quietly racks up revenue. These kinds of "long-game" nurture emails build real relationship equity, bringing in clients who are truly aligned and ready to buy.
Key Takeaways Your most profitable email might not look like a sales email. Sometimes pulling back the curtain, showing real results, and quietly inviting people into your world builds trust—and sales—better than any hard pitch or countdown timer ever could. Serve up real value, let your personality shine, and let your evergreen sequence do the heavy lifting while you do you!
Catch you in your inbox!
Links & Resources Our Sponsor: ListGadget.com– Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan!
Steal These Sales Emails template pack- Every email from the summit (including Ingrid's!) turned into plug-and-play templates for your biz. $35, total steal.
*SALES EMAIL SUMMIT* Sarah Mueller– free ticket to an upsell
19 août 2025
00:13:35
Oh hey, email fam! This episode is POSITIVELY bursting with the good stuff for anyone who ever wondered if you could sell (and sell a lot) from your inbox even if your topic is a little, well... different. 🎁
Liz Wilcox brings on Sarah Mueller, the ultimate decluttering queen and founder of The Decluttering Club, to spill the tea (and drop some serious knowledge bombs) on how she made bank with a "just-for-you" free challenge offer. Spoiler: Email is Sarah's secret sales weapon, and she walks us through the simple yet powerful campaign she used, not once, but TWICE for jaw-dropping results.
Whether you want to steal some subject line magic, or just want proof that a love letter to your people approach can make your list a revenue machine, you're gonna want to press play on this one!
Episode Highlights
The "Gift" That Keeps on Giving Sarah's #1 revenue driver? An email with the subject line "I have a gift for you 🎁"—inviting subscribers to a free decluttering challenge with a sneaky-upgrade twist. This single email brought in freaking $16.5K the first time and $8.7K the second. (Yup, SAME email. Results that would make Marie Kondo do a happy dance.)
Free Challenge, Big Upsell Energy Why do subscribers open their wallets after a free challenge? Sarah explains the strategy: run a free event packed with value (short daily vids, action steps, all the accountability), then offer lifetime access and bonuses as an upgrade. Add some FOMO ("these vids vanish soon!"), bundle in goodies, and remind, remind, remind. Boom, conversion central.
Follow-Up Until You Feel Weird—And Then Keep Going Sarah's tough love: Most people (especially new marketers) stop too soon. She reminds her list a dozen+ times about the upgrade, knowing that people are distracted, busy, and NEED her solution. Persistence, deadlines, and true belief in your offer is what actually makes sales (not one-and-done campaigns).
Key Takeaways You don't need a lengthy or complicated sales sequence to win at email. Sometimes a short n' sweet love letter with radical clarity is all it takes. Build an experience (like a challenge), bundle serious value, and never stop reminding your audience how you can help. Follow-up is not only allowed, it's REQUIRED if you want to get your solution into the hands of the people who need it. P.S. It doesn't matter what your niche is (decluttering, poodles, potato chips...) believe in your offer, show up for your list, and empires can be built. 🥳
Ready to declutter your offers, emails, and (maybe even your closet)? Listen in, swipe those templates, and keep selling with love!
Links & Resources Our Sponsor: ListGadget.com – Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!)
In this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — focuses on collaboration, connection, and confidence. If networking feels awkward or transactional, this episode helps you reframe it as something natural, valuable, and full of possibility. Liz shares affirmations designed to help you see your network as a shared space for growth — not competition — and to remind you that your next breakthrough might just be one conversation away.
Episode Highlights
A calming, five-minute affirmation practice centered on networking, collaboration, and confidence.
Liz's reminder that collaborations have been the #1 way she's grown her business — and they can be for you too.
A gentle mindset shift: networking isn't about asking for help — it's about building something together.
Encouragement to notice which affirmations feel challenging or uncomfortable and reflect on why.
Key affirmations include:
"Collaboration creates growth for me and the people I connect with."
"I bring value to every conversation, not just a request."
"Networking is not about taking — it's about building something together."
A quick reminder about the Networking for Collabs List Building Challenge (June 2–4, 2025) — designed to help entrepreneurs grow their lists through meaningful connections.
Key Takeaways
Networking is collaboration: Every connection can be mutually beneficial when approached with authenticity.
Value over requests: Focus on what you can bring to the table, not what you can take.
Confidence attracts connection: The right people will want to work with you.
Growth is relational: Big breakthroughs often come through simple conversations.
Mindset matters: Seeing networking as service makes it feel natural and exciting.
Collaborations don't have to be complicated — and in this episode, Liz Wilcox — the Fresh Princess of Email Marketing — proves it. Whether you're new to networking or ready to expand your reach, Liz shares three simple, high-impact collaborations you can set up in the next 30 days to grow your list, build relationships, and boost visibility. These aren't theory — they're tested, beginner-friendly strategies that work.
Episode Highlights
Why collaboration is the fastest (and most fun) way to grow your audience.
Liz's reminder: "Network across, not up." Partner with peers, not people way ahead of you.
Collab #1: The 'Top 5' (or 'Top 10') Creator Page
Collab #2: Co-Hosted Live Session
Collab #3: Lead Magnet (Freebie) Swap
Final note: collabs aren't about perfection — they're about participation and connection. You can start today and see results within a month.
Key Takeaways
Start small: The simplest collabs often bring the biggest results.
Network across: Partner with peers in your lane — not influencers way above it.
Visibility compounds: Every collab introduces you to new, aligned audiences.
Repetition builds results: Reuse good ideas like evergreen "Top 5" pages.
Connection = growth: Collaboration accelerates list-building faster than solo work.
get the most email subscribers from your collab by doing this
21 mai 2025
00:08:25
Collaborations are one of the fastest ways to grow your email list — but only if you set them up strategically. In this actionable and energetic episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the three simple things you need to do before, during, and after every collaboration to make sure you're collecting the maximum number of subscribers.
Episode Highlights
Why collabs don't automatically grow your list — and what to do instead.
Step 1: Set up your ecosystem for success.
Step 2: Join their community — before and after.
Step 3: Make sure your topic directly relates to your freebie.
Liz's real-world results: 70 new subscribers from a single podcast episode because the topic and freebie were perfectly aligned.
The closing reminder: "Don't pitch dog treats at a potty-training webinar." Your topic and offer must make sense together.
A quick promo for the upcoming Networking for Collabs List Building Challenge (June 2–4, 2025), co-hosted with a networking expert.
Key Takeaways
All roads lead to your list: Optimize your website and socials before you collaborate.
Engage early and often: Show up in your partner's community before and after your collab.
Alignment equals conversion: Your collab topic should flow directly into your freebie.
Relationships build reach: Community engagement creates trust and better visibility.
Consistency wins: Every collab is a chance to grow your list — if you set it up intentionally.
If pitching collaborations makes you nervous, this short and punchy episode is your pep talk. Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to advice for pitching dream collaborations with ease. From Walmart to email marketing pros, Liz's approach to pitching stays the same: keep it simple, informal, and confident. Whether you're asking a friend, a big brand, or an industry leader, this episode shows you exactly how to reach out — without overthinking it.
Episode Highlights
The golden rule of pitching collaborations: the more informal, the better.
Assume the sale — act like it's a no-brainer for them to say yes.
Focus on clarity, enthusiasm, and what's in it for them.
Why confidence and casual tone outperform formal "corporate" language every time.
Liz's real-world example: her pitch to Kennedy from Email Marketing Heroes for the upcoming Sales Email Summit (August 2025).
Subject line: Next summit interested?
Opening: "Yo, yo, yo, my email king, Liz Wilcox in your inbox, baby, with a pitch."
Included a quick description of the event (dates, theme, and low-lift format).
Explained the benefit: 70% affiliate commission and minimal promo effort.
Closed with: "Holler at me with a yes or no — would love to include you."
Result: an instant yes.
Liz's breakdown of what makes this style work:
Clarity: The details are short, scannable, and easy to reply to.
Informality: A light, personal tone creates connection.
Confidence: She assumes alignment instead of begging for attention.
Win-win focus: She clearly communicates what's in it for the other person.
Bonus tip: end with a clear call-to-action and deadline — "I'd love a yes or no soon.
Key Takeaways
Keep it casual: Assume the sale and speak like you already know they'll say yes.
Be concise: Share just enough info — the what, when, and why.
Highlight the benefit: Make it easy for them to see what's in it for them.
Add urgency: A gentle deadline helps people take action.
Confidence converts: Believe your pitch is worth saying yes to.
why your network is your secret list building weapon
19 mai 2025
00:10:43
In this value-packed and story-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why your network is the most powerful tool for building your email list. Through real-world examples and collaborations with creators like Brock Johnson and Nina Clapperton, Liz breaks down how connections can skyrocket growth faster than any ad or algorithm ever could
Episode Highlights:
The Magic of Instant Trust Transfer Borrow credibility from your biz besties! When someone shares you with their audience, you get instant trust points. (Think freebie swaps, JV webinars, and all that jazz.)
Warm Leads On Tap Ditch cold pitching—networking gives you warm leads who are already looking for what you offer. Collaborate to connect with problem-aware folks who want your solutions.
Opportunities You Can't Google The best gigs come through connections, not search engines. From speaking spots to top-secret bundles and referral goldmines—your network unlocks them all.
Faster Growth, Less Effort Forget grinding 24/7—one DM or collab can get you way further than hours of ads and endless Reels. Real talk!
Momentum That Compounds Relationships are like email list investing—collab once, and it can keep paying off for literal years. More visibility, brand buzz, and surprise opportunities await (trust me).
Special Announcement Heads up! We've got a List Building Challenge focused on networking and collabs coming up June 2-4, 2025. Mark your calendars, fam.
Key Takeaways
Networking multiplies trust: Borrowing credibility accelerates conversions and signups.
Collaborate strategically: Work with people who serve similar — not identical — audiences.
Relationships > algorithms: You can't Google your next opportunity; you build it through people.
Say yes to connection: One conversation can lead to multiple growth opportunities.
Play the long game: Every relationship compounds into long-term momentum.
In this empowering Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you find confidence and calm around showing up and being seen. Whether you struggle with self-promotion, fear of judgment, or just feel nervous about being visible in your business, this short five-minute episode offers the mindset reset you need to step into the spotlight with purpose and pride.
Episode Highlights
A short, powerful affirmation practice centered on visibility, confidence, and connection.
Liz's reminder that visibility is not selfish — it's an act of service to your audience.
Encouragement to listen two or three times to let the affirmations really sink in.
Key affirmations include:
"I am not here to be perfect. I'm here to be helpful."
"Showing up is not selfish. It is in service."
"Visibility doesn't have to be vulnerability
A gentle reminder to notice which affirmations feel hardest to accept — they may reveal areas ready for growth.
Liz's signature encouragement: "I can feel your success in my bones."
Key Takeaways
Visibility is service: Showing up helps the people who need you most.
Imperfect is powerful: You don't have to be perfect to be impactful.
Connection over fear: Focus on serving instead of seeking approval.
Authenticity attracts: Being yourself draws the right audience to you.
Confidence is built through consistency: Each time you show up, you strengthen your courage and voice.
In this heartfelt, reflective episode, Liz Wilcox — the Fresh Princess of Email Marketing — gets real about one of the hardest lessons in entrepreneurship: learning to say no. Through stories from her career and personal life, Liz shares how setting boundaries and trusting abundance have shaped her success — and how forgetting those lessons has led to stress, scarcity, and overwhelm.
Episode Highlights
Liz opens with a story about catching up with her ex-boyfriend, who shared that he finally learned "no is a full sentence."
Why saying no is an act of self-respect and alignment — and how it took Liz nearly nine years in business to fully understand that.
Real-life examples of the power of saying no:
When saying no led to saying yes:
The flip side — what happens when you forget your own boundaries
A reminder that even strong boundaries need maintenance — and that abundance, not fear, should guide your decisions.
The closing message: "There is great, immense power in saying no. But you can only do it when you're living in abundance — when you trust that the right doors will open once you close the wrong ones."
Key Takeaways
No is a full sentence: You don't owe anyone an explanation for protecting your peace.
Boundaries create freedom: Every no makes room for a more aligned yes.
Scarcity leads to stress: Saying yes from fear drains your energy and creativity.
Abundance invites ease: Trust that better opportunities will come when you honor your limits.
Real success is sustainable: Saying no isn't rejection — it's direction.
In this high-energy, data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two simple but powerful experiments she's currently running with her own list. From one-word subject lines that break 60% open rates to sending more frequent emails that boost engagement, Liz walks through what's working, what's surprising, and how you can replicate her results to revive your own email strategy.
Episode Highlights
A quick shoutout to Email Sound Booth listener Justin, who landed two new clients — one web design project and one magic show booking — after sending Liz's Pickles template from the Email Marketing Membership.
Experiment #1: One-word subject lines.
Experiment #2: Sending more emails.
Key lesson: consistency and creativity can coexist. Emailing more doesn't annoy your audience — it keeps you top of mind.
Key Takeaways
Keep it simple: One-word subject lines can drive big engagement with minimal effort.
Stay curious: Intrigue builds opens without needing clickbait.
Email more often: Regular communication strengthens relationships and boosts results.
Routine builds loyalty: When subscribers hear from you often, you become part of their inbox rhythm.
Leverage templates: Having content ready makes increasing frequency easy and stress-free.
How often should you launch? Once a year? Every quarter? Every month? In this short but strategy-packed episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down exactly how much launching is "too much" (and why the real answer depends on your list growth). Using her signature ABC launch system, Liz explains how to balance big launches with smaller ones so you can always be selling — without burning out your audience or yourself.
Episode Highlights
The short answer: it depends on how quickly your email list is growing. If you're consistently adding new subscribers, you can launch more often.
Why list building and launching go hand in hand — your launches won't convert if your audience isn't growing between them.
The ABC Launch Framework (credit to Tarzan Kay for the terminology):
How Liz structures her calendar
Why beginners should start small: two A launches a year is enough while you build your audience and systems.
The power of small, consistent selling: even one affiliate email can generate thousands in revenue — Liz made $3,600 from one single-email promo.
The caveat: don't oversell to the same stagnant list. Keep growing and nurturing your audience between launches.
A reminder that people don't buy when you sell — they buy when they're ready. Your job is to stay visible and ready for them.
Key Takeaways
List growth dictates launch frequency: The more you grow, the more often you can sell.
Use the ABC model: Mix big A launches with smaller B and C efforts to maintain momentum.
Always be selling: Keep offers in rotation so you're never starting from zero.
Avoid burnout: You don't need five A launches your first year — start with two and scale.
Stay consistent: Regular selling keeps your list engaged and your income steady.
In this practical, behind-the-scenes episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through her real process for batching newsletters. Inspired by a question from the Email Sound Booth Facebook Group, Liz shares her simple, repeatable system for planning a month's worth of email content in just a few hours — without losing creativity or momentum.
Episode Highlights
The question that sparked this episode: "Liz, how do you batch your newsletters?"
The backstory: Liz recorded this episode right before yoga, after returning from a Michigan writing retreat that turned into an unplanned work weekend.
Her exact batching setup
Step-by-step batching process:
How her team supports the process: Patricia manages the calendar and ensures promotions are logged ahead of time so batching stays organized.
Why this method works: it reduces overwhelm, keeps content relevant, and helps Liz take intentional time off (especially during summer).
Alternative batching methods
Bonus copywriting tip: "It's better to be clear than clever."
Final encouragement: batching is simple once you have a system — and the membership gives you a head start with templates that make it even faster.
Key Takeaways
Use structure to stay creative: Systems free you to focus on storytelling and connection.
Batch monthly, not yearly: Planning too far ahead kills flexibility — one month at a time keeps things fresh.
Leverage your tools: Google Drive, templates, and AI can simplify everything.
Write what's coming up: Anchor your newsletters around events or promos.
Stay consistent: Clear planning makes showing up weekly much easier.
In this grounding and energizing Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations to help you take action with confidence and courage. This five-minute mindset reset is designed to help you find peace, motivation, and clarity as you wrap up your week and move into the next with fresh energy.
Episode Highlights
A five-minute affirmation session centered on action, confidence, and self-trust.
Encouragement to repeat affirmations aloud or silently — and pay attention to which ones feel challenging.
Reflections on how inner growth reflects outward results in business and creativity.
Key affirmations include:
"What I do on the inside reflects on the outside."
"Many little steps are better than one big one."
"Movement creates momentum."
"Action breeds confidence."
"I am safe to grow."
"My best looks different every day."
A gentle reminder that progress doesn't require perfection — consistent, intentional action builds confidence over time.
Liz's signature encouragement: "I can feel your success in my bones — can you feel it too?"
Key Takeaways
Inner work shows up outwardly: Growth starts with mindset and self-awareness.
Small steps matter: Consistent movement leads to sustainable success.
Confidence comes from action: Doing builds belief faster than thinking.
Safety in growth: You're allowed to expand, evolve, and redefine success.
Progress over perfection: Your best changes daily — and that's okay.
In this lively, data-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her top-performing emails from April 2025. With open rates over 60% and affiliate commissions rolling in, Liz compares two standout campaigns — a quick customer research email and a short affiliate sales message — to uncover what really worked (and why). She even lets listeners vote on which one deserves the title of "Best Email of April."
Episode Highlights
April 2025 by the numbers: 17 total emails sent, including 4 newsletter templates, 1 direct sales email, and several high-performing newsletters.
Average open rate across campaigns: 60–68%.
The two top contenders for "Best Email of April":
"Tell Me" — a customer research email
"Wish Your Email Growth Looked Like This?" — an affiliate promo
Liz's final verdict: the "Tell Me" email wins for connection, but the sales email gets the honorable mention for results.
Key Takeaways
Keep it short: Both emails performed because they were concise and conversational.
Ask, don't assume: Customer research emails build engagement and reveal real audience needs.
Promote with purpose: Affiliate promos can serve your audience and make money.
Replies = relationships: Engagement strengthens trust and long-term sales potential.
Done beats perfect: The best-performing emails were written quickly and authentically.
taking the edge off when you feel like you're swamped with life and work
07 mai 2025
00:09:58
In this practical, real-talk episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to strategies for handling stress, overwhelm, and that "I'm about to lose it" feeling we all get sometimes. Whether you're juggling a business, a 9–5, family, or just too many tabs, Liz breaks down simple, no-fluff ways to "take the edge off" before burnout hits.
Episode Highlights
The inspiration: a listener question from Ask Me Anything April — "Liz, how do you take the edge off when you're overwhelmed?"
Liz's first strategy: Get dressed for work.
Create separation between work and home:
Delete distractions:
Close your tabs.
Go for a walk.
A personal confession: this very episode was recorded two weeks late because Liz was overbooked and overwhelmed — and she's okay with that.
Final advice: self-discipline and small changes go a long way when life feels heavy.
Key Takeaways
Dress for success: Simple rituals can help signal your brain when it's time to work — and when it's time to rest.
Create boundaries: Physically closing your workspace helps mentally close your workday.
Digital detox: Removing social apps or limiting notifications instantly reduces stress.
Declutter your focus: Fewer tabs, fewer distractions, more clarity.
Move your body: A short walk can reset your energy and perspective.
It's a question every email marketer asks at some point: should your subject lines use capital letters? In this quick, visual episode, Liz Wilcox — the Fresh Princess of Email Marketing — dives into her inbox to show you exactly why she doesn't. From spammy capitalization habits to the psychology of pattern recognition, Liz explains how lowercase subject lines can make your emails stand out in a crowded inbox.
Episode Highlights
Why Liz says "probably not" when it comes to using capital letters — but encourages you to experiment.
A look inside her Outlook inbox: spam emails with title case like "Buy One Get One" or "Payment Confirmation" dominate the feed.
Observation: these "type case" subject lines (every word capitalized) signal spammy or sales-heavy content.
The psychology behind it: our eyes are drawn to what looks different — lowercase subject lines naturally stand out among the clutter.
Why lowercase can create an approachable, conversational vibe that builds trust with readers.
The exception: if capitalization fits your brand or personality, you can (and should) make it work.
A quick shoutout to Liz's Ayurveda coach Carly, who uses light capitalization — proof that authenticity always wins.
Final advice: lowercase subject lines may give you higher open rates simply because they visually pop in a busy inbox.
A friendly challenge: test both styles and see which your audience prefers.
Key Takeaways
Lowercase stands out: In a sea of title-case spam, lowercase looks clean and human.
Experimentation matters: Test different styles to see what resonates with your audience.
Your vibe = your guide: Match your capitalization style to your brand personality.
Short wins: Simple, one-word or phrase-based subject lines attract more attention.
Authenticity always converts: Consistency and connection beat formatting trends.
let's talk about how daunting sending a weekly newsletter is
05 mai 2025
00:11:52
If sending a weekly newsletter feels like a chore, this episode will change that. Liz Wilcox — the Fresh Princess of Email Marketing — shares a simple mindset shift and framework to make writing your weekly emails faster, easier, and more fun. Instead of trying to be the "sage on the stage," Liz encourages you to become the "guide on the side" — a relatable, friendly voice who connects with your readers like friends, not followers.
Episode Highlights
A real moment of imperfection: Liz starts the episode by coughing on mic — proving that you can be authentic and still run a thriving business.
A question from her Ask Me Anything April series: "Do I really need to send a weekly newsletter?"
Liz's rule of thumb: if you're an online entrepreneur, blogger, e-commerce seller, or content creator — email will always help you grow faster.
The real reason newsletters feel daunting: pressure to be perfect — with formatting, design, and "expert-level" tips every week.
The reframe: stop trying to be the sage on the stage and start being the guide on the side.
Social media is performative; email is personal. Your inbox is where you can truly be yourself without performing for an algorithm.
The 20-Minute Newsletter Framework:
Greeting – A friendly hello (e.g., "Hey, Liz!").
Personal update – Two to three sentences about something real: a new project, a broken fridge, or stepping in dog poop.
Segue – Use a simple transition like "Anyway…" to connect your story to your content.
Main content – Share your tips, new post, or offer.
Exit – Wrap it up quickly. "Bada bing, bada boom. Okay, bye. Love you, bye."
Why personal updates matter: relatability connects more deeply than expertise.
A reminder that Liz's 20-Minute Newsletter training and $9/month membership both include templates to make this process even easier.
Key Takeaways
You don't have to be perfect: Email is about connection, not presentation.
Guide, don't preach: Your subscribers want a friend, not a guru.
Relatability converts: Real stories and humor make your emails memorable.
Keep it simple: A quick framework helps you stay consistent without burnout.
Done is better than dazzling: The goal is to show up — not show off.
another reason to not ghost your list (spoiler: ai big brother)
21 avr. 2025
00:05:41
In this short but urgent episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals a brand-new reason to stop ghosting your email list: AI. After a conversation with her friend and former coach, Roberto Candelaria, Liz learned how generative AI tools inside inboxes (like Apple Mail and Google) are now summarizing emails — and how that can hurt your deliverability if you're not emailing consistently.
Episode Highlights
The story that started it all: Liz's friend Roberto noticed Apple Mail's new AI-generated preview text summarizing his emails instead of showing what he wrote.
A wild discovery: when a mutual friend named Nicole (who hadn't emailed her list in nearly a year) sent him a message, the AI preview didn't summarize her content — it simply read: "Unsubscribe option available inside."
Liz's theory: because Nicole hadn't emailed consistently, inbox AI didn't have enough data about her sender reputation or relationship with the subscriber.
Liz's takeaway: consistency isn't just about audience trust anymore — it's about training AI to recognize you as a legitimate sender.
Her rallying cry to email more often: "Get your butt in the chair. Put your fingers on the keyboard. Type up your newsletter!"
Reminder that her Email Marketing Membership includes weekly newsletter templates — perfect if you struggle with what to say.
Key Takeaways
AI is changing email deliverability: Inbox tools now use generative summaries that can impact visibility.
Consistency = credibility: Regular emailing builds data and trust with inbox algorithms.
Don't ghost your list: Inactivity could make AI label your emails as unsubscribe-worthy.
Leverage tools wisely: Use AI to personalize your newsletters — not replace your consistency.
Stay visible: Keep emailing so subscribers — and inbox AI — remember who you are.
In this calming Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — invites you to slow down and celebrate how far you've come. After a full week of working toward your goals, this episode helps you reconnect with gratitude, confidence, and joy in your progress. Whether you're winding down for the weekend or finding a moment of peace in your day, these affirmations will help you breathe, refocus, and feel proud of the bricks you've laid this week.
Episode Highlights
Liz's weekly Friday Affirmations — a softer, reflective side of her normally high-energy personality.
Encouragement to notice any affirmations that make you pause or feel resistance — those are areas ready for growth.
A gentle reminder that success is already in motion, even when it doesn't feel like it.
Affirmations about trust, self-worth, confidence, and joy in business.
Liz's reflections on self-compassion and finding calm through consistency.
Key Takeaways
Success has its own timing: Trust that your business is growing at the right pace.
Confidence builds connection: Believe in your ability to communicate and lead through your words.
Email gets easier: "Email is as hard as I let it be."
Celebrate progress: Every small step counts toward your long-term goals.
Peace fuels momentum: Resting and reflecting help you show up stronger next week.
Big changes are coming! In this exciting and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — announces a major update to her $9 Email Marketing Membership. After years of growth and feedback, Liz is tackling the program's biggest issue: site navigation. She shares why she's making the switch, what members can expect, and how this upgrade will create a smoother, more enjoyable experience for everyone.
Episode Highlights
The backstory: the membership started as a simple Google Drive folder before moving to LizWilcox.com, then to its current home at EmailMarketingMembership.com.
With over 4,000 members, Liz realized the current site setup had become too clunky and confusing to navigate.
The biggest issue? User experience.
Liz's big announcement: Email Marketing Membership is moving to Membership.io (formerly Searchee)!
Why she's making the switch now
Behind the scenes: Patricia and Amy are managing the migration process and testing features for a smoother transition.
Inspiration from peers: creators like Brock Johnson and Amy Porterfield are also using Membership.io — a sign it's built for scale.
A call to current members: be patient during the transition — it's all for a better experience.
A call to future members: join now to lock in $9/month before the new platform launches.
Key Takeaways
Navigation matters: Even great content needs a great user experience.
Growth requires upgrades: To reach 10,000 members, Liz is investing in stronger tech.
Keep it affordable: The $9 price tag stays, but the experience will feel premium.
Change takes time: Members can expect a new login and cleaner layout by summer.
Stay focused on the mission: Better tools mean more members actually using email marketing to grow their businesses.
It's time for another behind-the-scenes income breakdown! In this ultra-transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — pulls back the curtain on her March 2025 revenue. From her Annual Pass launch to affiliate income and a few surprise lessons about taxes, Liz shares the real numbers, wins, and takeaways from a $87K month — no fluff, no filters.
Episode Highlights
Liz's goal for March 2025: $100,000 — inspired by previous launches and steady growth since 2023.
The actual total: $87,617, or 87.6% of her goal.
Why she's more proud of the how than the how much — she hit that number without burning out or losing sleep.
Revenue breakdown
Refunds and failed payments:
What she's doing with the money:
A heartfelt reflection on gratitude and perspective:
Final thought: Success means more than just numbers — it's about sustainability, peace, and being proud of your process.
Key Takeaways
Revenue ≠ success: Hitting big numbers means little if it costs your health or sanity.
Track your data: Know your conversion rates, refund percentages, and recurring income.
In this monthly "Email Breakdown" episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from March 2025. With List Building Live and her Annual Pass sale both happening this month, Liz sent more emails than usual — and one simple message stood out above the rest. Spoiler: it's not fancy, it's not long, but it's proof that empathy, timing, and a little personality go a long way.
Episode Highlights
Liz's top-performing email: "Hit reply to this email."
Why this worked:
The numbers:
Bonus shoutout: an honorable mention email sent only to existing $9/month members encouraging them to upgrade to the Annual Pass.
Subject line: "Why I upgraded to the Annual Pass — straight from members."
65.8% open rate and 6.9% click rate.
This single segment generated nearly half of total sales from the campaign.
Why segmenting matters — even if Liz usually teaches it as a "2.0 strategy."
When it's easy to isolate a group (like current members), personalization can dramatically improve results.
Key Takeaways
Keep it human: Low-pressure, empathetic emails convert because they build trust.
Timing matters: Send relational emails at the end of a campaign to catch hesitant buyers.
Segment smart: Small, targeted messages can outperform full-list blasts.
Honesty sells: Transparency and relatability create lasting loyalty.
Measure what matters: A single thoughtful email can drive massive end-of-launch results.
In this data-packed and personality-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from February 2025. Spoiler: it's not fancy, it's not complicated — but it's effective. Liz breaks down exactly why her "Happy Birthday, [First Name]" email stood out, the strategy behind it, and how it turned a $4 sale into thousands in long-term revenue.
Episode Highlights
Liz's company value: "We believe in making mistakes so we can learn faster and grow stronger."
In February 2025, Liz sent 26 total emails, including seven newsletters and several sales emails.
Her top-performing email: "Happy Birthday, [First Name]" — part of her $4 trial sale celebrating four years of the Email Marketing Membership.
Why small numbers can still make a big impact: low-cost, high-volume offers build steady recurring revenue.
Liz's takeaway: you don't need a complicated funnel — just a good hook, clear offer, and genuine connection.
Key Takeaways
Keep it personal: Use first names and creative hooks in subject lines.
Simple sells: Clear offers and direct calls-to-action beat long explanations.
Track your data: Look at open rates, clicks, and downstream revenue to see what really works.
Low-ticket can scale: A small sale today can compound into major income over time.
Consistency wins: Repeating what works (like Liz's annual $4 birthday sale) builds predictable results.