Explorez tous les épisodes du podcast The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

I ran my first audio pop-up event in years last month, and today I'm giving you the real numbers - including the part that flopped.

Back in 2022, these tiny audio pop-ups grew my list by 100–150 people at a time. I brought them back this year as a monthly, low-lift growth engine instead of another giant summit. This episode is the full debrief: what worked, what didn't, and why I'm still calling it a win.

What you'll learn in this episode:
✅ Why I chose scrappy Voxer-style audio interviews over a big polished summit
✅ The real August numbers - 303 signups, 370+ downloads, and just one $97 season pass sale
✅ Why a "failed" launch metric doesn't mean the event failed
✅ How much the event actually warmed people up for my Break Up With Instagram launch (and what that told me)
✅ Exactly how I find new collaborators without cold-pitching strangers

Links mentioned:
→ Join the Black Friday Case Files waitlist (Sept 14–18): https://listen.kyliekelly.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I thought I was already pretty good at using AI - custom ChatGPT bots, strategic prompts, the whole thing. Then my biz bestie Anita Mac, AI strategist and founder of Biz Bestie Club, showed me what Claude could actually do, and it broke my brain a little. 

This week Anita joins me to break down the real difference between Claude, Claude Code, and the Chrome extension, why she never lets AI output go out the door without humanising it first, and how she built an entire membership sales page - copy, design and all - in under two hours.

What You'll Learn in This Episode:

• The "human-AI sandwich" - why you should never just copy-paste AI output
• The real difference between Claude.ai, Claude Code, and the Chrome extension
• Why Projects are the one Claude feature most people skip (and shouldn't)
• The small habits that stop your Claude account running out of tokens
• How Anita built a full sales page - copy, design and all - in under two hours

Links Mentioned: 

🔗 Anita's Free AI Bestie Setup Gift (use code FRIENDSOFKYLIE for 100% off): http://www.bizbestieclub.com/setup 

🔗 Anita's website: http://www.anitamac.com

Try WhisperFlow for free: https://wisprflow.ai/r?KYLIE344

Guest Spotlight: Anita Mac

About Anita: Anita Mac is an AI strategist and self-confessed tech unicorn who helps business owners connect the pieces of their business - technology, workflows and AI - so everything finally talks to each other. She's the founder of Biz Bestie Club, teaching women how to build their own AI brain and put AI to work in every part of their business.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

>> Audience Growth Pop-Up (Aug 24-28, free): listen.kyliekelly.com <<

In this episode, I'm breaking down why "audience size" and "audience security" are two completely different things - and why the fix for a launch that flopped is almost never a new offer. It's my "doors" framework for building a business with more than one way for the right people to find you.

What You'll Learn in This Episode:

• Why "no one wants this" is usually a discovery problem, not an offer problem
• The difference between audience size and audience security
• My "doors" analogy for building an ecosystem instead of one giant audience
• Why one touchpoint was never meant to create one sale on its own
• Why email is where the relationship continues - not where discovery happens
• The exact action step: how to audit your doors and build just one more

Mentioned in this episode:

• Audience Growth Pop-Up (Aug 24-28, free): listen.kyliekelly.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If Instagram feels less reliable than it used to, this episode will show you how to build more front doors into your business - without doing all the things.

In this episode, I’m breaking down the visibility options that have absolutely nothing to do with posting another reel or paying for Meta ads… plus the simple two-lane strategy I’d use if I were starting again today. 

What You’ll Learn in This Episode:

•  Why visibility and social media are not the same thing 
•  The two growth lanes I’d choose: borrowed audiences + evergreen discovery 
•  How podcast guesting, summits, bundles and freebie swaps can grow your list 
•  Why SEO, Pinterest, PR and podcasting can become compounding business assets 
•  How your lead magnet turns visibility into actual email subscribers 
•  The three questions to ask before choosing your 90-day growth strategy 
•  Why audience quality matters more than chasing a giant subscriber number 

Mentioned in this episode:

• Your Next 1,000 Subscribers: https://kyliekelly.com/free
• 50 a Day mini course: https://50aday.kyliekelly.com/checkout

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I'm sharing why I think the online business world has trained us to become incredible creators - but not very good marketers. We dive into why constantly building something new feels safer than promoting what you've already created, and the simple mindset shift that's completely changed the way I'm growing my business.

If you've got offers gathering digital dust while you're busy dreaming up the next one, this episode is the wake-up call you didn't know you needed.

What You'll Learn in This Episode:

•  Why creating new offers often feels easier than marketing the ones you already have 
•  The real reason we keep chasing "the next big idea" 
•  How to know whether a new offer is actually your highest-leverage move 
•  Why your best-selling offer probably isn't finished—it's just ready to evolve 
•  The simple audience growth strategy I'd focus on if I had to start my business from scratch 

Mentioned in this episode:

• Episode 259: Why Audience Growth Solves Almost Every Business Problem 
• 50 a Day: Your Email List Can Grow By 50 People A Day... Without One More Instagram Post >>
• Black Friday Made Simple [coming soon] 

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

We just passed the halfway point of the year, which means one of two things: you're right on track, or you're staring down a list of January goals you haven't looked at since. This week I'm joined by Katherine Mackenzie-Smith - business coach and strategist for introverts and highly sensitive entrepreneurs, and creator of the Cozy Business framework - to talk about giving yourself permission to build a business that actually fits your energy, and how to plan the rest of the year without burning out trying to catch up.

What You'll Learn in This Episode:

• Why copying someone else's business system rarely works long-term, and what to do instead
• How to actually review the first half of your year before you plan the second
• Katherine's 90-day "expedition" approach to planning, and why it beats a 12-month plan
• Checking in with your energy daily so your to-do list stays realistic
• Why "you don't have to do all of the things - but you still have to do something" might be the most useful permission you give yourself this year

Links & Resources:
🔗 Katherine's website: https://katherinemackenziesmith.com
🔗 Podcast: Cozy Business with Katherine (podcast)

Guest Spotlight: Katherine Mackenzie-Smith
Katherine Mackenzie-Smith is an award-winning business coach and strategist for introverts and highly sensitive souls, and the host of the Cozy Business with Katherine podcast.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Most business problems aren't actually offer problems.
They're traffic problems.

In this episode, I'm unpacking why audience growth has become my biggest focus, how growing your email list makes every other part of your business easier, and why getting more of the right people into your world should be your number one priority for the rest of the year.

If you've been wondering whether you need a new offer, a better launch, or another strategy... this episode might just change the way you think about growth.

What You'll Learn in This Episode:

• Why most businesses have a traffic problem - not an offer problem.
• The mindset shift that completely changed how I'm approaching business growth.
• How consistent audience growth makes launching, selling, and collaborations easier.
• Why diversifying your traffic sources matters more than ever.
• The simple maths behind adding 50 new subscribers a day—and what that could mean for your business.
• Why your email list is still the most valuable business asset you can own.

Mentioned in this episode:

50 A Day – Learn the simple system I'm using to consistently grow my email list by up to 50 new subscribers every day (without relying on going viral).

👉 https://kyliekelly.thrivecart.com/50-a-day/

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

👉 50 a Day Mini Course: https://kyliekelly.thrivecart.com/50-a-day 👈

In this episode, I'm taking you behind the scenes of my brand-new mini course, 50 a Day. While it teaches you how to consistently grow your email list, the real lesson is much bigger than that. 

If you're ready to stop building your business on rented land and start creating sustainable growth you actually own, this episode is for you.

What You'll Learn in This Episode:

• The difference between borrowed audiences and an audience you actually own.
• Why consistency compounds - and how adding just a handful of subscribers each day can completely transform your business.
• The simple framework behind 50 a Day that combines borrowed audience strategies, evergreen visibility, and irresistible lead magnets.
• Why simple systems always outperform complicated strategies you never stick with.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Note [added after recording]: Since recording this episode, my Meta Ads account was unexpectedly disabled while under review. The results and numbers shared in this episode were accurate at the time of recording. If anything, the experience reinforced one of the biggest lessons you'll hear in this episode: don't rely on a single traffic source. Diversifying how people discover your business isn't just smart marketing - it's good business.

Over the past couple of weeks, I've been running a little experiment that honestly made me question everything - in the best possible way. I launched Meta ads to complete strangers before I'd even finished creating my brand-new digital product. Yep… slightly unhinged, but surprisingly effective.

But this episode isn't really about Meta ads.

It's about what happened when I put my work in front of people who didn't already know, like and trust me - and why it reminded me that most business owners don't have an offer problem.

They have a traffic problem.

What You'll Learn in This Episode:

• Why selling to cold traffic triggered a whole new level of imposter syndrome.
• The surprising numbers from my first Meta ads experiment.
• Why traffic is often the missing piece behind slow sales.
• How I'm building a business around systems instead of constant launching.
• Why diversifying your traffic sources is one of the smartest moves you can make.

Mentioned in this episode:

• 50 a Day mini course: https://kyliekelly.thrivecart.com/50-a-day/

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I recently made a business decision that surprised a lot of people… I moved my entire email list from Kit to Flodesk. But this isn't a "Kit vs Flodesk" episode.

It's a conversation about something much bigger: how your business evolves, how your priorities shift, and why the tools that got you here aren't always the tools that will get you there.

In this episode, I'm sharing why I made the move, what changed in my business, and the questions every business owner should be asking as they grow.

What You'll Learn in This Episode:

• Why I moved from Kit to Flodesk after four years
• How changing business models changes your software decisions
• The hidden cost of complexity in your business
• Why loyalty to tools isn't a strategy
• The question every business owner should ask regularly: "Does this still fit?"

Mentioned:

Check out Kit here: CLICK HERE
Check out Flodesk here: CLICK HERE
* these are both my affiliate links btw.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

What happens to your sales emails once your launch is over? If the answer is "absolutely nothing"… you're not alone.

In this episode, I'm joined by marketing strategist Dama Jue, who shares how she repurposes her best-performing launch emails into an evergreen sequence that keeps making sales months - and sometimes years - later.

We also dive into her genius 4x4 Footer strategy, why she refuses to batch her emails, and how simple automations can create more revenue without creating more work.

If you're looking for smarter ways to get more from the emails you're already writing, you're going to love this conversation.

What You'll Learn in This Episode:

• Why your launch emails shouldn't disappear after cart close
• How to create an evergreen sequence from old sales emails
• The genius behind the 4x4 Footer strategy
• Why writing emails live can create stronger connection and conversions
• How conditional content creates a more personalised experience
• Simple ways to create more sales from emails you've already written

Guest Spotlight: Dama Jue

Dama Jue is an email marketing strategist, systems nerd, and creator of Lazy Funnels. She helps digital product creators sell more with simple automations, strategic systems, and low-lift funnels that keep working long after launch day.

🎧 Join Dama's email list:
https://damajue.com/kylie

Links & Resources:

🔗 Opt into Dama's email list here: https://damajue.com/kylie
🔗 Four By For Footer Training
(affiliate link)
🔗 Free Airtable training

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

A mentor I respect recently said something during a live training that genuinely stopped me in my tracks:

"If I was starting from scratch in 2026, I wouldn't even bother building an email list."

And honestly? I nearly fell off my chair.

In this episode, I'm unpacking why that advice might make perfect sense for some business owners... and be incredibly dangerous for others.

What You'll Learn in This Episode:

• Why business advice without context can lead you in the wrong direction
• The real role email plays in a modern online business
• Why Skool communities and email lists work better together
• How AI is changing marketing [and what it can't replace]

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

AI can now connect directly to email platforms like Kit and Flodesk.

And while everyone seems to be asking whether AI can write their emails, I think they're missing the much bigger opportunity.

In this episode, I'm sharing why I believe the future of AI in business isn't content creation - it's interpretation.

We're talking about what happens when AI can analyse your data, spot patterns, surface insights in seconds, and help you understand your audience better than ever before.

But we're also diving into the trust and consent conversation that comes with these new tools - and why business owners need to think carefully about how they use AI as this technology continues to evolve. Because while AI is changing how we create content, I think the businesses that thrive over the next decade will be the ones that understand their audience best.

What You'll Learn in This Episode:

• What it means for AI tools like Claude to connect directly to your email platform
• Why I think most business owners are focusing on the wrong part of the AI conversation
• How AI helped me uncover surprising insights from my own email marketing
• The shift from information to interpretation - and why it matters
• The trust and consent questions every business owner should be asking
• Why relationships, community, and connection are becoming more valuable in an AI-powered world

Key Takeaway

The future doesn't belong to the people creating the most content.
It belongs to the people who understand their audience the best.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

✨ Learn more about the Interactive Offer Intensive:
https://kyliekelly.com/ai-offer-intensive

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Most lead magnets aren't being consumed - they're being collected.

Downloaded. Saved. Added to a folder called "I'll look at this later."
And then never opened again.

In this episode, I'm sharing why I think we're entering a new era of audience growth - one where information alone is no longer enough.

What You'll Learn in This Episode:

• Why traditional lead magnets are becoming harder to stand out with
• The shift from information to personalisation
• How I turned an old PDF into Subject Line Studio
• The difference between passive content and interactive experiences
• Why quizzes, assessments, calculators, planners, and AI-powered tools are gaining traction
• How to create a lead magnet people actually use instead of simply download

Key Takeaway
The value isn't the PDF.
The value is the expertise inside the PDF.
The PDF is just the container.

✨ Learn more about the Interactive Offer Intensive:
https://kyliekelly.com/ai-offer-intensive

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I'm joined by launch strategist and copywriter Brenna McGowan to talk about a question that's been floating around the online business world lately:

Is launching still working in 2026?

Fresh off one of her biggest launches ever, Brenna shares what she's seeing work right now, why cookie-cutter launches are falling flat, and how pre-launch strategy can completely transform your results.

If you've ever felt like launching is harder than it used to be, this conversation will give you practical strategies and a whole lot of hope.

What You'll Learn in This Episode:

• Why launching isn't dead - but lazy launching is
• The importance of pre-launch content and buyer consideration
• How trust impacts conversions in today's market
• Creative launch strategies including private podcasts, auctions, affiliates, and ROI calculators
• What to do if your last launch didn't go to plan
• How to use data instead of emotions when evaluating launch results

Guest Spotlight: Brenna McGowan

Brenna McGowan is a launch strategist and copywriter who helps online business owners create intentional pre-launch strategies that build trust, increase conversions, and make launches feel significantly less stressful.

🔗 Brenna's Launch Report: https://brennamcgowan.co/launch-report/
🔗 Reducing Launch Stress With An Effective Pre-Launch Strategy with Brenna Mcgowan [Ep 156]

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

250 episodes. Honestly… that feels a little wild 😭

When I recorded episode one, I had no idea this podcast would become such a huge part of my business - or teach me so much about what it actually takes to build something that lasts.

In this milestone episode, I’m reflecting on the biggest lessons I’ve learned after 250 episodes, multiple business pivots, burnout seasons, visibility experiments, and building a six-figure business through relationship-led email marketing.

This is a more personal episode. Less “how to” and more “here’s what I know to be true now.”

If you’re building a business and wondering whether consistency, email, relationships, or playing the long game actually matters… this one’s for you.

What You’ll Learn in This Episode:

• Why consistency is boring… until it becomes your biggest advantage
• The biggest lesson I’ve learned about relying on social media for business growth
• How relationships have created more opportunities than reach ever has
• Why overworking is not the same as building
• What building 250 podcast episodes taught me about trust and visibility
• Why building things you actually own matters more than ever

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

👉 Join Email Marketing Skool for $9 p/m today 👈

Email marketing should not feel this hard 😅

If you know you should be building your email list… but you’re still inconsistent, overthinking every email, relying way too much on social media, or staring at a blank screen wondering what to send… this episode is for you.

Today, I’m giving you a behind-the-scenes look at Email Marketing Skool and the AI Email Marketing Treasure Chest - a growing library of practical, interactive tools designed to help you actually do your email marketing instead of just thinking about it.

I’m also sharing why I believe so strongly in owned audience growth, how my business generated over $120K through relationship-led email marketing last year, and why now is the best time to jump in at founder pricing.

What You’ll Learn in This Episode:

• Why email marketing feels harder than it needs to
• How I’ve built a six-figure revenue stream through email
• What’s inside the AI Email Marketing Treasure Chest
• Why implementation > information
• How Email Marketing Skool helps you grow without relying on social media

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m sharing a very honest story about an absolute parenting disaster [nighttime scooter ride included 😅] and the business lesson it smacked me in the face with:

The hard doesn’t disappear. It just changes shape.

If business feels heavier than expected right now, this one’s for you.

What You’ll Learn in This Episode:

• Why entrepreneurship never fully becomes “easy” and why that’s not a bad thing.
• The difference between avoiding hard and choosing the hard that aligns with your life
• Why successful business owners aren’t more confident - they’ve just built more resilience
• How to think about sustainable business growth differently
• Why hard seasons don’t mean you’re failing...

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m joined by Colie James to talk about the real missed opportunity in most businesses - what happens after someone pays you.

We’re breaking down the 3 R’s that turn one client into multiple sales: Rave Reviews, Referrals & Re-bookings - and how to build them into your client experience in a way that feels natural. 

What You’ll Learn:

•  The biggest mistake people make with testimonials (and how to fix it) 
•  How to collect better client feedback without awkward asks 
•  Simple ways to turn happy clients into referrals (without relying on DMs) 
•  How to make rebooking feel like a natural next step, not a sales pitch 
•  Why your offboarding process might be your most underused sales tool 

Guest Spotlight: Colie James

Colie James helps creative service providers build high-touch, automated client experiences using Dubsado and HoneyBook. As the host of the Business-First Creatives podcast, she teaches how intentional communication and smart systems save time, increase conversions, and elevate the entire client journey.

🔗 Colie's Email Like You Mean It sprint - click here

🔗 Free Opt In: Client Email Guide

🔗 Colie's Case Study Example Page

🔗 Colie's Podcast: You Can Build Authority & Visibility Without Shaking It on Social Media with Kylie Kelly [Ep 272]

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Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m taking you behind the scenes of my latest 4-week Email Incubator - what actually happened, what surprised me, and why shorter, more focused containers are feeling more aligned than ever right now.

If you’ve been feeling stuck, overwhelmed, or like things are taking longer than they should… this episode will give you a completely different way to think about momentum.

What You’ll Learn in This Episode:

• Why shorter containers can create faster momentum (without pressure)
• What actually happened inside my 4-week email sprint
• The difference between learning environments and implementation environments
• Why most programs unintentionally slow people down
• Why I’m rethinking longer programs and moving toward focused sprints

Keep an eye out for the next round of the Email Incubator (coming in May 👀)

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If your email list isn’t growing - even though you’re showing up, posting, and doing all the things - sometimes it’s not a consistency problem… and it’s probably not the algorithm either.

In this episode, I break down the three visibility gaps that quietly stall your list growth and how to fix them without creating more content or burning out. Because growing your list isn’t about doing more… it’s about creating a clear pathway for people to find you, follow you, and join you.

What You’ll Learn in This Episode:

• Why being visible doesn’t automatically mean you’re discoverable
• The biggest mistake that causes people to leave without subscribing
• How to create a clear next step your audience actually follows
• What makes an email opt-in irresistible (without creating more freebies)
• The 3 visibility gaps that stop your list from growing

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

One of the fastest ways to lose momentum in your business? Only emailing your list when you have something to sell.

In this episode, I’m breaking down what to send instead - so you can stay consistent, build trust, and make selling feel a whole lot easier when the time comes.

What You’ll Learn in This Episode:

• Why disappearing between launches weakens trust
• The 4 types of emails to send when you’re not selling
• How to stay consistent (even without an offer)
• Why connection - not constant selling - drives conversions

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by Katie Pulsifer, a coach for high-achieving women who have built incredible lives, but still feel guilt, exhaustion, and a quiet pull for more. 

In this episode, we dive into the hidden struggle so many ambitious women face: outsourcing their self-trust. From understanding how your brain keeps you “safe” to learning how to make aligned decisions in your business, this conversation will challenge the way you think about growth.

What You’ll Learn in This Episode:

• Why high-achieving women often feel guilt and burnout
• How your brain is wired to keep you stuck (and how to override it)
• The difference between hiring from a skill gap vs. an insufficiency gap
• How to rebuild self-trust and make aligned business decisions
• Why nervous system safety matters just as much as strategy

Guest Spotlight: Katie Pulsifer

Katie Pulsifer is a coach for high-achieving women who feel guilty for wanting more - even when their life looks successful on paper. She helps her clients reconnect with their intuition, build self-trust, and create aligned visions for their life and business.

Katie's Website: https://www.katiepulsifercoaching.com

Katie's Free Resource: The Self-Trust Reset

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

A couple of days ago, my gmail account got hacked… and for a moment, it was that exact stomach-drop feeling no online business owner wants.

In this episode, I’m walking you through what happened, what I learned, and what I want every business owner to know about protecting their email, their reputation, and their audience - especially now that scams are getting smarter, cleaner, and much more convincing.

What You’ll Learn in This Episode:

• What happened when my email was compromised
• Why 2FA is important, but not the whole story
• What I checked immediately inside my Gmail account
• Why every business owner needs a response plan before something goes wrong
• How AI is changing the scam landscape

You’ll also hear the perspective shift that helped me move from panic into action - and why I believe being prepared matters so much more than trying to be perfect.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If your business feels a little messy right now… you might actually be in the middle of a growth phase. 

In this episode, I’m pulling back the curtain and sharing what I’m experimenting with in my business right now - from launching a brand new 4-week Email Incubator to growing my Skool community and exploring new ways people can work with me. 

Because behind every “successful” business you see online is a season of testing, adjusting, and figuring out what the next version of the business actually looks like. 

What You’ll Learn in This Episode: 

• Why experimentation is a normal (and healthy) phase of business growth
•  What I’m learning from running shorter, focused containers
•  Why I’m leaning more into community-led business models
•  The power of having multiple ways for people to enter your business
•  Why the “messy middle” can actually be a sign that something is working

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If your emails are getting opened… but nothing is happening after that, you’re not alone.

In this episode, I’m breaking down the real reasons emails get opened but not acted on - and what to focus on if you want more engagement, stronger relationships with your subscribers, and ultimately more sales from your list.

What You’ll Learn in This Episode:

• Why curiosity opens emails, but doesn’t always lead to action
• The simple mistake that causes most emails to end without engagement
• Why “interesting” emails don’t always convert
• The role trust and familiarity play in email marketing
• A simple shift that can dramatically increase replies & engagement
• Why not every email is meant to convert every reader

You’ll also hear a few perspective shifts that might completely change how you think about your email stats, especially if you’ve been feeling discouraged by low click rates.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Do you ever see the same experts getting featured in Forbes, on The Today Show, or in major publications - and wonder how the hell they’re doing it?

In this episode, I’m joined by KJ Blattenbauer, founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, KJ helps overlooked experts and founders turn credibility into recognition - and visibility into revenue.

And here’s the best part? She makes PR feel simple.

We’re breaking down exactly how to get started with media pitching (even if you’ve never done it before), how to build your own media list, what to actually say in a pitch email and why visibility isn’t about ego… it’s about leadership.

What You’ll Learn in This Episode:

• Why visibility is a leadership skill - not an ego play
• The simple “housekeeping” step most business owners skip before pitching
• How to find journalists already covering your industry
• What to include (and NOT include) in a pitch email
• Why 75% of media wins happen on the follow-up
• How to know which publications actually matter for your audience

Guest Spotlight: KJ Blatten Bauer

KJ Blatten Bauer is the founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, she helps experts and founders turn credibility into recognition - and visibility into revenue. Her clients have been featured in outlets like Forbes, Architectural Digest, and The Today Show.

• KJ's Website: https://www.hearsaypr.com
• Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Do you still need a freebie in 2026?

In this episode, I’m breaking down the nuanced truth about freebies in 2026 - when they work, when they don’t, and what to focus on instead if you want sustainable, relationship-led growth.

This isn’t anti-freebie.
 It’s pro-strategy.

If you’ve been stuck in freebie planning mode… or wondering whether you need to create another one… this episode will help you zoom out and make a smarter decision.

What You’ll Learn in This Episode:

• The real question to ask before creating a new lead magnet
• When you absolutely should have a freebie
• When creating another one is just beautifully designed procrastination
• Other ways to grow your email list without a traditional free resource
• The difference between building doors… and building the house

If you’re done mistaking activity for alignment, this conversation is for you.

Mentioned Links:

EP 227: Workshops Are the Most Underrated Conversion Event in Online Business

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m unpacking the real fear keeping women glued to Instagram - and why breaking up with the platform doesn’t mean disappearing.

If you’ve been quietly wondering whether you could grow without Instagram… this one’s for you.

What You’ll Learn in This Episode:

• Why Instagram creates dependency (not diversification)
• The difference between performative visibility and relational growth
• Why connection compounds but content expires
• How rooms, email, and community build predictable revenue
• What it actually means to “break up” with Instagram

Links & Resources:

• Join the Breaking Up With Instagram Challenge: https://www.skool.com/online-biz-growth/about
• Listen to my Skool experiment episode: https://kyliekelly.com/my-skool-experiment/

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by SEO specialist Laura Jawad, who helps female service providers grow their audience and fill their client roster, without relying on social media.

In this episode, we break down how to use SEO and your website to grow your email list with aligned, high-intent traffic that actually converts. If you’ve ever felt like social media is doing the most… for the least return - this conversation will change how you think about visibility forever.

What You’ll Learn in This Episode:

• Why SEO is a powerful pull marketing strategy (and how it differs from social media)
• How to see what keywords are already driving traffic to your website
• Why most websites attract the wrong traffic - and how to fix it
• How long SEO really takes (and what speeds it up)
• How to turn website traffic into email subscribers
• Where to place opt-ins on your blog and homepage for maximum conversion
• How SEO builds trust before someone joins your email list

Guest Spotlight: Laura Jawad

Laura Jawad is an SEO specialist who supports female service providers, coaches, and consultants who want to grow their audience and book clients without relying on social media.

🎧 Grab her free SEO Kickstart Kit, a collection of step-by-step checklists to help you optimise your website and attract right-fit traffic.

Links & Resources:

• Laura’s Website
• SEO Kickstart Kit

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m sharing the unexpected lessons from my Skool community experiment - why it’s sparked deeper conversations in days than I’ve had in years, and what it’s reminded me about connection, trust, and sustainable growth.

This isn’t about platforms.
 It’s about depth over noise and building businesses that actually feel good to run.

What You’ll Learn in This Episode:

• Why small rooms create deeper trust than big audiences
• How accessibility beats attendance when it comes to connection
• Why email still matters - and how community expands it
• The role fun plays in sustainable business growth
• How to build depth without burning yourself out

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m sharing why I stopped sending traditional multi-email welcome sequences altogether, and what I do instead to create connection, trust, and momentum from the very first email someone opens.

Because here’s the thing: your audience isn’t confused. They’re not unsophisticated. And they definitely know when they’ve entered a funnel.

What You’ll Learn in This Episode:

• Why the delivery email is usually the most-opened email you’ll ever send
• What’s actually happening with inbox behaviour as we move into 2026
• How one “Start Here” email can replace an entire welcome sequence
• What to include in that email so it builds trust and invites action
• Why treating subscribers like adults leads to better long-term results

Resources Mentioned:

• The “Start Here” email template
• Episode 230: How Julie Tripled Her Income in 60 Days by Finally Getting Strategic Support

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

We’re talking about what happens when your business is being run from a clenched fist and why real growth, clarity, and momentum only come when you soften your grip and lead with intention instead of pressure.

 If you’ve felt like “just another number” after investing deeply… or if your business feels heavier than it should right now -

This episode is for you.

What You’ll Learn in This Episode:

• Why overworking often comes before burnout
•  How being “loyal” to the wrong container can quietly stall your growth
•  The difference between effort and expansion and why pressure isn’t the answer
•  What a clenched fist vs an open hand looks like in business leadership
•  How to rebuild trust with yourself after a disappointing investment
•  Why safety, compassion, and integrity matter more than hype in long-term growth

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If your email list feels quieter than usual right now, you’re not imagining it, but it’s probably not a problem either.

In this episode, I’m breaking down what’s actually happening in inboxes in January, why engagement often dips at the start of the year, and why panic-pivoting your strategy right now can do more harm than good.

What You’ll Learn in This Episode:

• Why January email engagement often feels flat (and why that’s normal)
• What not to change when your list feels quiet
• How inbox behaviour shifts at the start of the year
• Why simplifying and recalibrating is a sign of leadership, not failure
• How to re-establish trust and rhythm with your email list without pushing harder

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today’s episode is a little different.

Instead of a teaching episode, I’m sharing a real, honest conversation with one of my clients - Julie C. Butler, a virtual summit coach who helps women grow their audience without relying on social media.

Julie opens up about what it really felt like to be “doing everything right” but still feeling stuck and what changed once she stopped trying to figure it all out alone and got strategic support that actually matched where she was in business.

If you’ve been feeling capable-but-stuck, this episode will land.

What You’ll Learn in This Episode:

• Why having all the pieces doesn’t always equal momentum
• The danger of trying to self-coach your way through a plateau
• What shifted after Julie attended the Empire Expansion Event
• How strategy + support led to fast, sustainable growth
• What it really feels like to have a coach in your corner

Guest Spotlight: Julie C. Butler
Julie C. Butler is a virtual summit coach based in Ottawa, Canada. She helps women grow their audience, build relationships, and create momentum through virtual summits, without relying on social media or constant content creation.

Julie's website: https://juliecbutler.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by email automation strategist and deliverability expert Cheryl Rerick to unpack one of the most overlooked parts of email marketing - what happens after someone joins your list.

In this episode, we talk about how evergreen email sequences help you nurture subscribers long-term, sell without burnout, and stop relying solely on launches to make money.

If you’ve ever thought “I should be doing more with my email list… but I don’t know what,” this conversation is your roadmap.

What You’ll Learn in This Episode:

• Why most email lists aren’t cold - they’re under-nurtured
• What evergreen email sequences actually are [and what they’re not]
• Why customer research matters more than copy tricks
• How to choose the right offer to sell on automation
• How to repeat your core message without boring yourself to death

Guest Spotlight: Cheryl Rerick
Cheryl Rerick is an email strategist, automation engineer, and deliverability expert who helps online business owners turn their email list into a long-term sales engine. She specialises in evergreen email sequences that nurture, connect, and convert, without hustle or hype.

Links & Resources:
Cheryl's website: https://cherylrerick.com
Time To Conversion Calculator: https://cherylrerick.com/calculator-df/

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

A lot of smart, capable business owners aren’t failing - they’re just quietly stuck.

In this episode, I’m breaking down the three visibility shifts I believe will define sustainable growth in 2026. Not hustle. Not hype. But clarity, trust, and intentional visibility that actually leads somewhere.

If you’re visible but tired… this episode is your permission slip to do things differently.

What You’ll Learn in This Episode:

• Why being “everywhere” is slowing your growth
• The difference between audiences and rooms - and why trust matters more than reach
• How to create visibility that leads to momentum instead of burnout
• What it really takes to build a calm, scalable business in 2026

Links & Resources:

• Apply for the Empire Expansion Event

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In today’s episode, I’m breaking down why workshops work so well and why they’re often the conversion event no one realises they’re missing!

In This Episode You'll Learn:

• Why workshops outperform almost every other conversion event (even if you’re early in business)
• The psychology behind why they build trust faster than funnels
• The difference between running a class and running a conversion event
• How workshops help you grow your list, validate your offers, and strengthen your messaging - all at once
• What to say after your workshop to turn interest into actual sales
• Why workshops will be one of the smartest strategies heading into 2026

If you’ve ever wondered why your freebie isn’t converting… why your launches feel heavy… or why people aren’t taking the next step with you - this episode will change the way you think about visibility and sales.

Workshops are simple.
They’re intimate.
They’re wildly effective.
And it might just be the move your business has been waiting for.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

The Empress Mastermind - $1,000 off + December free

Black-and-white honesty time: staying in a coaching container you’ve outgrown isn’t loyalty - it’s fear wearing a responsible mask. In this episode, we’re talking about the uncomfortable, liberating truth behind loyalty, integrity, and choosing rooms that actually grow the future version of you.

If you’ve been feeling the whisper that it’s time for something different, this is your permission slip.

What You’ll Learn in This Episode:

• The difference between loyalty and self-abandonment
• Why women stay in containers long after the growth stops
• How the sunken cost fallacy keeps you stuck
• Signs you’ve outgrown a coach, room, or program
• How to choose support aligned with your next-level self

Mentioned in this episode:
The Empress Mastermind - $1,000 off + December free

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by Madelyn Furlong, a marketing strategist and ShowIt website designer who helps service providers grow through smarter messaging, intentional client experience, and websites that actually convert.

With 8+ years in digital marketing, Madelyn has seen it all - and she’s here to share the simple shifts that turn “happy clients” into raving fans.

What You’ll Learn in This Episode:

• How to create memorable client experiences (even if you’re not a “hospitality” person)
• The underrated power of personalisation in a noisy online world
• Small systems that make your clients feel seen, supported, and valued
• Why going the extra mile doesn’t have to mean more work

Guest Spotlight: Madelyn Furlong

Madelyn Furlong is a marketing strategist and ShowIt website designer who helps service providers grow with clear messaging, intentional strategy, and high-converting websites. With 8+ years in digital marketing, she’s known for simplifying marketing, building trust through strong foundations, and creating websites that quietly do the heavy lifting.

Links & Resources:

• Madelyn's website: https://madelynvictoriaco.com (the content kit resource can be found 1/2 down the homepage) 

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today, we’re talking all about planning ahead - because let’s face it, the end of the year has a way of sneaking up on us, and before we know it, January is here. That’s why this is the perfect time to hit pause, reflect, and map out a strategy that actually feels good for 2026.

In this episode, discover:

• Life First, Business Second: Learn to map out personal priorities first, ensuring your business supports your lifestyle rather than the other way around.
• Leveraging Data & Reflections for Better Decisions: Understand how to use data from 2025 to inform your strategies and set goals.
• Crafting Revenue Goals with Flexibility: Set income targets without feeling locked in, leaving room for new opportunities and inspiration.
• Sync Your Life & Business Calendar: Find out how aligning your calendar with personal events and business goals prevents burnout and keeps motivation high.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

[If you want to book a Business Breakthrough Audit with me - click here]

In this episode, I’m pulling back the curtain on why smaller, more personal offers are often the ones that create the biggest transformations and what that means for the future of how we lead, sell, and serve.

We’ll talk about:

• Why clarity often beats complexity (and what “big programs” tend to miss)
• How intimacy and attention create real transformation, not just more information
• What these $44 audits have taught me about leadership, generosity, and depth
• Why sometimes the simplest offer you create ends up being your most powerful one

If you’ve been overcomplicating your business, chasing “bigger,” or feeling pressure to package everything perfectly - this episode is going to feel like a breath of honesty.

Because sometimes, less really does create more!

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

→ Join my next Empire Mixer here: https://calendly.com/kyliekelly/the-empire-mixer-networking-call

Most business owners are chasing more - more followers, more subscribers, more automation. But after hosting a private networking mixer just for my email list (no ads, no socials, no funnels)… I was reminded that the future of email marketing isn’t about more.

It’s about real connection - the kind that happens when women come together, drop the “pitch,” and genuinely see each other. In this episode, I’m sharing what that event taught me about growth, intimacy, and why smaller, braver rooms are creating bigger results than ever before.

What You’ll Learn in This Episode:

• Why “bigger list = better business” is one of the biggest lies in online marketing
• What actually happened when I brought my list together in a real, connected space
• How to turn your email list into a living, breathing community (not just a broadcast list)
• Practical ways to deepen connection and increase conversions, without chasing more leads

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by Laura Kendrick, the copywriter and strategic partner high-performing founders call when their business is thriving - but their systems (and website) have stopped keeping up.

In this episode, we dive into how to make your website actually do the talking for you. From crafting copy that converts to removing friction in your buyer’s journey, Laura shares how to create a site that works while you sleep.

If you’ve ever wondered why your website feels legit but doesn’t sell, this episode is your roadmap to fixing it.

What You’ll Learn in This Episode:

• The biggest mistakes business owners make with their website copy
• Why your homepage should be designed for cold audiences (and what to say above the fold)
• The difference between clever copy and clear copy - and why clarity always converts
• How to remove friction from your sales pages and make it easy for people to buy
• What your website should do differently when you have multiple offers

Guest Spotlight: Laura Kendrick

Laura Kendrick is the copywriter and strategic partner behind Cheeky Copy Co. She helps high-performing founders elevate their copy and conversions through thoughtful UX strategy and messaging clarity. She’s also the creator of the Clarity Compass, a tool to help you uncover the messaging gaps keeping your website from converting.

🎧 Learn more or grab your Clarity Compass here: https://www.cheekycopy.co/clarity-compass

Links & Resources:

• Laura’s website: https://www.cheekycopy.co/
• Get the Clarity Compass free resource: cheekycopy.co/clarity-compass

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it.

In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned.

What You’ll Learn in This Episode:

• Why discounting isn’t the shortcut you think it is
• The three real reasons your Black Friday sale isn’t converting
• How to know if you have a volume or messaging problem
• The 3 ways to approach Black Friday: Lead, Nurture, or Sell

Mentioned in this episode:

• My 2023 Black Friday Numbers Revealed - & How You Can Plan For Your Own Black Friday Success This Year [Ep 159]
• Black Friday Toolkit - $37

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Listen to this episode if:
You’ve been growing your list but struggling to get clicks, engagement, or sales - and you’re ready to find out what’s really missing.

In this episode, I’m breaking down why your email list won’t convert (no matter how many subscribers you have) if your positioning isn’t crystal clear - and how to fix it.

What You’ll Learn in This Episode:

• The real reason engagement drops even when your list is “growing”
• How unclear positioning confuses your audience and kills conversions
• Why the way you grow your list determines how well it performs later
•  Simple questions to audit your positioning and message clarity

I’ll share how one of my clients, while hosting a summit, compared two lists - one big and quiet, one smaller but wildly responsive - and how that one conversation perfectly illustrates the power of clear brand positioning.

Because here’s the truth: people don’t buy from the most consistent sender… they buy from the clearest communicator.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

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This week’s episode is part truth bomb, part love letter to women in business.

I just got back from a beautifully run event - but after sitting through keynote after keynote that started with “Let me tell you about when I hit rock bottom…” 

I couldn’t help but wonder… have we not evolved?

Today I’m breaking down why the “rock bottom to breakthrough” story has become the default setting for female entrepreneurs - and why it’s keeping so many of us stuck waiting for our own tragedy before we feel worthy of being seen.

What You’ll Learn in This Episode:

• Why vulnerability ≠ credibility
• How we’ve confused drama with depth
• And what authentic storytelling looks like now

It’s time to retire the trauma template and make room for real stories of growth, nuance, and leadership.

This one’s equal parts rant and revelation - and I have a feeling it’ll hit home.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

So many brilliant women downplay their expertise because they’re terrified of looking braggy, arrogant, or “too much.”

Here’s the truth: hiding your brilliance doesn’t serve anyone - not you, not your clients, and not the people desperately waiting for the transformation you can bring.

What You’ll Learn in This Episode:

• Why staying small and quiet is keeping you invisible (and broke)
• The difference between bragging and owning your brilliance
• My own journey from “I’m just an introvert” to stepping into my Big Deal Energy (with thanks to my biz bestie Leanne Sia)
•  Practical ways to start being seen without feeling gross or ego-driven

If you’ve been waiting for someone else to pat you on the back and shine the spotlight your way, here’s the reality: it’s probably never going to happen. 

It’s your job to claim your space and own the empire you’re building.

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by professional organizer and life coach Tracy Hoth who helps people reclaim calm and clarity in their home, business, and digital world. With more than 16 years of organizing experience, Tracy applies her signature 5-step framework to everything from messy downloads to overloaded calendars - and she believes organization is about creating space to do your best work, not just making things look pretty. 

If you’re sick of cluttered files, chaotic Canva accounts, endless open browser tabs, or to-do lists that feel like they’re screaming at you - this episode is for you.

What You’ll Learn in This Episode:

• The 5 steps to organize anything - sort, purge, assign homes, set limits, maintain.
• How to use just five file folders (operations, marketing, content, education, clients) to anchor your digital system.
• Why naming files and being consistent is more powerful than colour-coding perfection.
• How Tracy manages her schedule and to-do list to reduce overwhelm.

Guest Spotlight: Tracy Hoth

Tracy Hoth (rhymes with “both”) is the heart behind Simply Squared Away. Since launching her organizing business in 2008, she’s guided hundreds of clients - from homes to offices - and mentors coaches and entrepreneurs on creating order in their work and life. 

Links & Resources

• Website: https://simplysquaredaway.com/
• Learn her 5 file folder system (on-demand class): CLICK HERE
• My podcast episode with Tracey:  108 | Tired of Social Media? Grow Your Audience Like This Instead With Kylie Kelly

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!