The Efficient Spend Podcast – Détails, épisodes et analyse
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The Efficient Spend Podcast
Paul Kovalski
Fréquence : 1 épisode/27j. Total Éps: 30
Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world's top marketers utilize to optimize their spend!
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Apple Podcasts
🇨🇦 Canada - marketing
13/05/2025#77🇨🇦 Canada - marketing
05/09/2024#75
Spotify
Aucun classement récent disponible
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See allScore global : 47%
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Inside Afterpay's Successful Partner Marketing Strategy | Yulia Derdemezis
Saison 1 · Épisode 18
mardi 3 septembre 2024 • Durée 39:10
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Yulia Derdemezis, Founding Marketing Lead of Treet, shares her insights on optimizing marketing spend and driving revenue growth for tech startups. She discusses the importance of co-marketing and partner marketing strategies, detailing her experiences at Afterpay and Treet.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Yulia Derdemezis is the Founding Marketing Lead of Treet, with over a decade of experience in both B2B and B2C sectors, focusing on tech startups. She has driven significant growth at companies like Afterpay, built the marketing function from the ground up, and helped secure Series A funding.
VISIT OUR WEBSITE:
https://www.efficientspend.com/
CONNECT WITH PAUL:
https://www.linkedin.com/in/paulkovalski/
CONNECT WITH YULIA:
https://www.linkedin.com/in/yuliaderdemezis/
EPISODE LINKS:
https://www.afterpay.com/en-US/how-it-works
https://www.treet.co/post/a-guide-to-earth-month-12-ways-to-leverage-resale https://www.shopify.com/solutions/b2c/enterprise
https://www.shopify.com/solutions/b2b/enterprise
https://www.salesforce.com/products/marketing-cloud/overview/
The Future of Marketing Measurement with Rockerbox | Ron Jacobson
Saison 1 · Épisode 17
mardi 20 août 2024 • Durée 40:36
SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Ron Jacobson, co-founder and CEO of Rockerbox discusses the evolution of the company, their approach to optimizing media spend, and the importance of accurate measurement in marketing. He also shares his insights on the challenges and the methodologies of multi-touch attribution and the impact of privacy regulations on data sharing in the advertising industry.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Ron Jacobson is the Co-Founder and CEO of Rockerbox, a premier marketing measurement and attribution platform. As a technologist and marketing measurement expert, he has transformed how companies approach marketing attribution and data-driven decision-making.
VISIT OUR WEBSITE:
https://www.efficientspend.com/
CONNECT WITH PAUL:
https://www.linkedin.com/in/paulkovalski/
CONNECT WITH RON:
https://www.linkedin.com/in/rjjacobson/
EPISODE LINKS:
https://www.rockerbox.com/blog
https://www.strava.com/
https://zapier.com/
https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X
https://www.reforge.com/
https://gdpr.eu/
https://www.apple.com/privacy/
https://ai.stanford.edu/
https://www.csail.mit.edu/
Revenue Growth, CAC Wins, and Influencer Marketing | Jake Abrams (Odyssey)
Saison 1 · Épisode 8
lundi 20 novembre 2023 • Durée 38:24
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Jake is a DTC marketing leader focused on growing 7 & 8 figure Ecomm brands. He currently runs Odyssey- a lean agency focused on revenue & ROAS growth through media buying, creative, conversion rate optimization, and email/SMS.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH JAKE: https://www.linkedin.com/in/abramsjake/
Ad Creative Strategy and Testing at Scale | Evan Lee (Motion App)
Saison 1 · Épisode 7
lundi 6 novembre 2023 • Durée 48:42
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Evan is the Head of Partnership and Business Development at Motion App. Motion App is a creative analytics platform that combines visual content with performance metrics to help growth teams improve their creative strategy.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH EVAN: https://www.linkedin.com/in/evanlee14/
Profitable Growth in a Post-Identifier World | Shamanth Rao (RocketShip HQ)
Saison 1 · Épisode 6
lundi 30 octobre 2023 • Durée 39:36
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Shamanth is the CEO of RocketShip HQ and host of the Mobile User Acquisition Show. His agency specializes in mobile app growth in a post-identifier world and works with brands such as Zynga, BetterMe, and MobilityWare.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SHAMANTH: https://www.linkedin.com/in/shamanthrao/
Media Mix Modeling and Finding Incremental Revenue | Michael Kaminsky (Recast, Harry's)
Saison 1 · Épisode 5
lundi 23 octobre 2023 • Durée 42:01
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Michael is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH MICHAEL: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/
AI Ads and Creative Testing at Scale | Manson Chen (Calm, Cash App)
Saison 1 · Épisode 4
dimanche 16 juillet 2023 • Durée 49:43
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Manson is a creative strategist with a decade of experience in growth marketing and creative testing. He is the founder of Parabolica: a creative agency focused on AI ads for health and wellness brands. He's also spent valuable time at brands such as Calm and Cash App.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH MANSON: https://www.linkedin.com/in/manson-chen/
Scaling Paid Media for Startups | Sonja Sierra (Skillshare, General Assembly)
Saison 1 · Épisode 3
lundi 19 juin 2023 • Durée 44:08
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SONJA: https://www.linkedin.com/in/sonjasierra/
$3 Billion in Incrementality Testing | Maor Sadra
Saison 1 · Épisode 2
lundi 12 juin 2023 • Durée 40:06
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH MAOR: https://www.linkedin.com/in/maorsadra/
Building a $500 Million Media Mix | Sean Hurley
Saison 1 · Épisode 1
jeudi 25 mai 2023 • Durée 38:19
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH SEAN: https://www.linkedin.com/in/seanhurley/
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