The Ecommerce Uptick – Détails, épisodes et analyse

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The Ecommerce Uptick

Daniel Chabert

Business & Entrepreneuriat

Fréquence : 1 épisode/11j. Total Éps: 70

The Ecommerce Uptick is your guide to growing your DTC ecommerce brand on all fronts. Lead by Daniel Chabert - Multiple 7-figure Ecommerce Exits from brands like Rockay, Sleeklens & Gringo Media Group. Today he runs Purplefire.io - A Full CRO agency. Want more from me? visit my site here: https://bit.ly/42Ialpt I will be covering topics like: Conversion Rate Optimization, advertising, email-marketing, Shopify apps and much more. Not only that, I will be sharing the insights and obervations I make daily from working with top DTC brands across the world.

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Données mises à jour le 04/07/2026

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🇬🇧 Grande Bretagne - Marketing
24/07/2025
#85

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Liens partagés entre épisodes et podcasts

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https://beacons.ai/daniel.chabert
43 partages
https://purplefire.io/
5 partages
https://www.shipscout.app/
2 partages

https://purplefire.io/schedule-a-call/?utm_source=youtube&amp
2 partages
https://purplefire.io/signup-to-cro-slack-community/?utm_source=youtube&amp
2 partages
https://www.purplefire.io/?utm_source=youtube&amp
2 partages

https://www.linkedin.com/in/daniel-chabert-8054aa69
2 partages

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Score global : 33%

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Liste des épisodes récents, avec titres, durées et descriptions.

10 AI Trends That Actually Move the Needle for Ecommerce Brands in 2025 - 21 July 2025

lundi 21 juillet 2025 • Durée 21:37

Tools Mentioned in This Episode:

Customer Service:

• Gorgias AI Agent ($360/month for 1,200 automated resolutions)

• Tidio (Multi-channel AI chatbots)

• Yuma AI (Shopify-specific, integrates with Zendesk)

Personalization:

• Algolia Recommend (Real-time personalization engine)

• Luigi's Box (AI-powered product recommendations)

• Octane AI (Interactive product quizzes)

Inventory Management:

• Prediko (AI inventory management for Shopify)

• Genie (Inventory planning and analysis)

• Polar Analytics (Data analytics with "Ask Polar" AI)

Fraud Detection:

• Signifyd (Guaranteed Fraud Protection)

• Riskified (AI-driven fraud detection and chargeback protection)

Visual Search:

• ViSenze (Visual search for Shopify stores)

• Snap Search (AI-powered visual product search)

Marketing Automation:

• Klaviyo AI (Omnichannel personalized campaigns)

• Shopify Magic (Comprehensive marketing content generation)

• Jasper (On-brand content creation)

Dynamic Pricing:

• Pricefy (Dynamic pricing platform for e-commerce)

Ad Creative Optimization:

• AdCreative.ai ($29/month, #1 AI ad creative platform)

• QuickAds (Rapid AI ad creation for multiple platforms)

Conversion Rate Optimization:

• VWO Copilot (AI assistant for CRO)

• FERMÀT (Personalized post-click experience optimization)

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The 10 tests to run on your Product Page to spike Conversion Rate and AOV

mercredi 21 août 2024 • Durée 23:14

The 10 Biggest hacks to increase AOV for Ecom brands in 2024

lundi 29 juillet 2024 • Durée 37:46

Here is How to Double Your Conversion Rate by Optimizing Your Product Gallery | Ep. 67

jeudi 18 juillet 2024 • Durée 30:24

Why product galleries are massive conversion boosters IF you do it right

Lets be honest.. Nobody is scrolling through a long PDP anymore. We just don’t have the time or interest.Consider that most people are coming from social media and they are not looking to buy your product right now.

You have caught their eye with an ad and got their attention for a minute.

They visit your site and you have 3-5 seconds to convince them to stay.

The first thing people are exposed to is usually a gallery but it is often:

Poorly optimized in terms of sizing.Loads slow and images are not all the same dimensions

There are often 4-5 shots of thep product from 5 angles and nothing else.

Basically, you just gave your potential customer the worst possible start and this is a MISSED opportunity.

So how do you fix it?

Reprogram how you think about product galleries. These are 7-10 slides that have the potential to convince your visitors everything they need to know to understand the product, create the needed desire for them to want to buy it and also addressing all the biggest hesitations your visitors may have

So what to do??

Make sure your product gallery have clear high res images and no stock photos

Make sure they all have the same size.. Nothing worse when you browse and you see different sizes.
Respect your visitors time, don't add in fluff and not needed images. Every image needs to be justified.
Have a zoom feature on your gallery if it makes sense for your product like jewelry or shoes (majuri)

Apply this 1 change to your Product Pages and see Conversion Rate soar! | Ep. 66

mercredi 10 juillet 2024 • Durée 11:04

want to work with me? book me here

⁠https://beacons.ai/daniel.chabert⁠

How to turn losing split-tests into winners that boost conversion rate | Ep. 65

lundi 8 juillet 2024 • Durée 19:32

Here is the process.

First you want to do an audit and analyze the results.

First you are trying to understand if this could be due to a bug or other issues like your design not showing up as you planned… And finally you are auditing the test to see if you want to reject your hypothesis outright or just reject your solution to the hypothesis.Let's say you tried to fix a visitor dilemma that appears in the selector area of a PDP.Through session recordings you have uncovered that people are frequently unsure about what scent to pick for a product.

Your hypothesis is to fix this dilemma by making it easier to understand what each scent may smell like.Your idea is to fix this by adding images next to the name. (to basically explain what the scent smells like)You start testing it but in the end you don’t get a conversion uplift.Now should you reject your hypothesis or did your solution fail, but the idea is still strong?

If your hypothesis is strong you could implement other solutions:

Adding descriptive scents we know like lavender, citrus, cinnamon that actually describe the scent in a way that everyone understands and thus reduces visitor dilemma.
Let me show you the flow we usually follow….1. We QA the test first of all. This is very important because maybe we missed something.We QA it in a few different ways.

1. We trigger the test on multiple devices and use browserstack to do this. Here we make sure we test it on mobile as well, we click all the buttons and make sure everything loads perfectly.

2. We throw our variant URL into markup.io which is a software you can use to see how closely your web version matches your original design.This is very important because it can change a lot visually from your original idea.If we found bugs at this point, we look at whether these are so big that the test has to be rerun again.

If there are none or smaller differences we proceed to the next stage.

How Supersonic(our software) is going to change the CRO game for ecom brands.mp4 | Ep. 64

jeudi 4 juillet 2024 • Durée 12:04

In this video i breakdown the lastest development and improvements we made to our software called gosupersonic.ai

want to book a call or get in touch with me? ⁠https://beacons.ai/daniel.chabert⁠

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Free CRO audits for ecommerce brands that responded to our ads #1 | Ep. 63

mercredi 3 juillet 2024 • Durée 19:32

Listen as i dive in and give free CRO audits to brands that commented on our FB ads.

want to book a call or get in touch with me? ⁠https://beacons.ai/daniel.chabert⁠

6 Powerful Ways to Reduce Bounce Rate on your Store | Ep. 62

mercredi 26 juin 2024 • Durée 19:16

Defining - “bounce rate”

Visitor A arrives on a product page and leaves after a few seconds
Visitor B arrives on a product page and spends a few minutes on it before leaving
Do they both count as a bounce?

Why do you want to reduce bounce rate?

Bounce rate tells you that people are coming to your website but not finding what they were looking for
Not finding a product or service that lived up to their expectations
Ad platforms sees it as a poor signal

High bounce rate usually means your offer/service is weak for that reason your conversion rate is low.

Or that the medium/ad has a huge disconnect with the landing page. Ie. the visitor was expecting something else/better based on the ad.

So what are the “best practices” on fixing high bounce rate.

1. Is there a big disconnect between ad/landing page?This is a big one and if your ads shows something promising or your copy sells your services but your landing page is bad, then people will leave in a sec.You can usually tell if you place your ad side by side with your landing page and imagine what the visitor goes through…A common example of this, is when a brand launches in a new market and runs ads in the local language, but then the website remains in English. This will skyrocket bounce rate.

2. Are you using the area “Above the fold” to communicate what's important?

“Hooking” people with something they want.Images, gallery.Benefits that people care aboutAlluding to more things people care about

8 Reasons Why Most Dentist & Cosmetic Clinics Fail to Scale their Businesses | Ep. 61

lundi 24 juin 2024 • Durée 23:40

Service based businesses.. Often have the same issues.. After working a lot over the last few years.. We have found some big common mistakes that can be fixed and massively improve conversion rate.

Sending people to an overwhelming page that makes it hard to move forward.

https://www.lmaclinic.com/brazilian-butt-lift

Lack of social proof
Too much written text
No relevant client testimonials
No relevant before/afters
Does not have relevant pain-points addressed
No clear UPSs or advantages
Confusing call to actions.

Only allowing people to book a time or “enquire” via a form.

The best way to convert leads at scales and fill your chairs with patients, is by getting people to commit to an online or an in-person free consultation. This is where they get to experience your business, and explain what they actually want to fix or get done. When you are not dealing with a pain (like a tooth issue) but a cosmetic treatment, people simply don’t know exactly what they want, they just know the result.You will not be able to convert people before they have more face-time with you and this needs to be done in steps.

They will research your brand, trustpilot, reviews, socials and this is why the landing page is important, because it can give them a lot of this information.

They will want to talk to somebody to explain what they want. If you make it hard, they will find somewhere else.

Once they talk to you in your clinic, they are going to be ready to commit to a treatment.So - make it possible to set up a call or go to your clinic for the first consultation.This is best done by asking visitors to 1. Book a consultation on the site and in that process hand over their phone number.If they do not finish their booking, it is your job to get them on the phone and have a proper conversation with them.

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The Ecommerce Uptick – Détails, épisodes et analyse

Détails du podcast

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Qualité et score du flux RSS

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Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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Podcasts Similaires Basées sur le Contenu

Other13

Youtube3

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