Explorez tous les épisodes du podcast The Ecommerce Influence Podcast
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| 390: The Return of Austin Brawner | 21 Oct 2024 | 00:54:40 | |
Hello, my friends and long-time listeners. I have a new podcast. It’s called The Adventure Capitalist. If you liked Ecommerce Influence, you’re going to love my new show. Every Thursday, my co-host Cody Shirk and I, cover the latest stories in business, investing, and geopolitics that slide under the radar. Our goal is to tell stories that inspire you to think and invest differently in a rapidly changing world. Sometimes we bring investors, entrepreneurs, and other adventurers to join us. I cannot promise that your life will instantly change if you start listening to The Adventure Capitalist. But I can guarantee that you will find it always interesting, always useful, and you’ll go to sleep knowing you’ve got an edge. I’m going to go ahead and play one of the episodes and then you can decide if you want to listen in. Listen to The Adventure Capitalist on Spotify, YouTube, or Apple Podcasts. | |||
| 389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki | 03 Nov 2023 | 00:45:12 | |
Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully built and exited a company, turned around two other nine-figure retailers and is currently overseeing the growth of PostPilot, which recently achieved 8-figures in annual recurring revenue (ARR). What distinguishes Drew in my mind is his unwavering commitment to his family and his well-being. He has a wonderful family and leads an inspirational life. In this episode, we gain valuable insights into his mindset and philosophy on building both a fulfilling life and a successful business. What You’ll Learn From This Episode:
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| 388: (NEW) It Was The Best of Times, It Was the Worst of Times | 11 Oct 2023 | 00:27:13 | |
The return episode is here! I'm back! After an unexpected 10-month break, this is the long-awaited return episode. The truth is, letting the podcast go dormant was never my intention. I had been planning to launch a new episode for months. However, even with the best intentions, it never happened. So what happened? A lot of unexpected things changed in my life. I believe there are times for learning and times for sharing. I have been in a heavy learning phase over the last year. Now is the time for sharing. All is revealed in this all-new episode. What You’ll Learn From This Episode:
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| 387: Best of 2022 & Tips To Crush 2023 | 20 Dec 2022 | 00:23:19 | |
The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. What You’ll Learn From This Episode:
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| 386: We Recap BFCM: What Worked & What Didn’t | 13 Dec 2022 | 00:27:01 | |
The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022. As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. What You’ll Learn From This Episode:
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| 385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand | 06 Dec 2022 | 00:36:43 | |
A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You’ll Learn From This Episode:
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| 384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning | 29 Nov 2022 | 00:52:59 | |
If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. What You’ll Learn From This Episode:
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| 383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep | 18 Nov 2022 | 00:26:31 | |
Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. What You’ll Learn From This Episode:
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| 382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping | 15 Nov 2022 | 00:56:12 | |
How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! What You’ll Learn From This Episode:
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| 381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly) | 08 Nov 2022 | 00:15:19 | |
Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this. What You’ll Learn From This Episode:
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| 380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups | 01 Nov 2022 | 00:45:04 | |
This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership. A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy. What You’ll Learn From This Episode:
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| 379: 3 Dead Simple Ways To Turn One Purchase into Two | 25 Oct 2022 | 00:25:24 | |
One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!)
Today we’re going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your business.
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| 378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply | 18 Oct 2022 | 00:51:25 | |
Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better. Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC. He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers. What You’ll Learn From This Episode:
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| 377: How to Shift from Inconsistent Sales to Predictable Revenue | 11 Oct 2022 | 00:25:59 | |
A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business. Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just one channel you’ll be able to stabilize your business and hit 7 figures. This is how we think about this “one channel” strategy and some of the ways we help clients implement this. What You’ll Learn From This Episode:
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| 376: Bringing In-Store Experience Online to Bridge the Gap Between Retail and DTC | 04 Oct 2022 | 00:53:18 | |
How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC. Building relationships is easier in person, but it doesn’t mean that you can’t delight customers with a personalized shopping experience in your online store. What You’ll Learn From This Episode:
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| 375: Optimize your Ecomm Site and Watch Conversions Rocket with Brand First CRO | 27 Sep 2022 | 00:51:04 | |
How to build a brand-focused website that will increase conversion with brand first CRO. Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site is more important than ever. What You’ll Learn From This Episode:
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| 374: How to Manage and Motivate Your Team (Creating Culture the Non-Corporate Way) | 20 Sep 2022 | 00:44:22 | |
How do you manage and motivate a team? Today we’re going to share strategies for small teams. If you have a mix of in-house employees and a few contractors or if you’re going to be making your first hires soon this episode will help you lay the foundation to have success as you grow your team. If you’ve already built a team and you’re looking for fresh ways to motivate and manage there’s some insight for you here too. What You’ll Learn From This Episode:
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| 373: Customer Acquisition: Paid vs Organic, State of Facebook, & Brand Growth | 13 Sep 2022 | 00:51:26 | |
How do you grow a DTC brand in today’s climate? Here are some of the customer acquisition strategies being used by a top brand growth manager right now. Michael Grasewicz started at Taylor Stitch and has played an integral role in the fast growth stage of several DTC brands. This is what he’s learned along the way. What You’ll Learn From This Episode:
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| 372: From Idea to Full Time: Scaling A DTC Business | 06 Sep 2022 | 00:51:28 | |
What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to a successful business. This episode is about how Monica Grohne, the founder of Marea, went about scaling a DTC business. What You’ll Learn From This Episode:
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| 371: GREATEST HITS: How Perfect Keto Grew a $100MM Business in Less than Two Years | 30 Aug 2022 | 00:50:42 | |
In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years. Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why he thinks going into retail is the last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it. Enjoy! Episode Highlights
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| 370: GREATEST HITS: How to Make $40MM Without Paid Advertising | 23 Aug 2022 | 00:49:46 | |
In this Greatest Hits episode, we revisit a conversation about building a large, successful business with close to $40 million in revenue without using any paid social. Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establish yourself as a trusted brand and drive ad-free sales. If you’re looking for some refreshing ideas for how you can drive more revenue, this is a great episode to jog your imagination about what’s possible. Episode Highlights:
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| 369: GREATEST HITS: Traeger Grills’ 10-Figure Smoking Gun: A Holistic Growth Strategy | 16 Aug 2022 | 00:36:04 | |
In this Greatest Hits episode, we're revisiting a conversation Traeger Grillswith's Director of Acquisition who talks about how holistic marketing can unify your brand across all marketing channels and make it stand out from the competition. Jesse Semchuck joins us to share how a holistic growth strategy has contributed to Traeger's success. He outlines the makeup of his marketing team, how internal teams and third-party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization. Tune in and find out if holistic marketing is something you should use in your business. Enjoy! Episode Highlights
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| 368: GREATEST HITS: The Secret to Increasing the Value of Your Business with John Warrillow | 09 Aug 2022 | 00:56:17 | |
In this Greatest Hits episode we're revisiting a conversation with John Warrillow about harvesting the value of your company and building to sell. John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book that’s helped over 50,000 businesses build more valuable companies. Throughout his career, he's founded and exited four companies and now dedicates his time to helping entrepreneurs sell their own for higher multiples. Listen now for John’s most valuable advice on the secret to a successful exit, key pillars for being built to sell, how to create more value in your business, and the biggest mistakes he sees entrepreneurs make when trying to do this on their own. Episode Highlights:
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| 367: How to Write Copy that Converts, Target the Best Customers, and Build Brand Loyalty | 02 Aug 2022 | 00:32:45 | |
Today we have a secret weapon for you that will help you write copy that converts, reach your best audience, and build brand fans for life. If you’ve googled “better conversion copy” or “how to find my niche” recently this episode is for you. What You’ll Learn From This Episode:
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| QW: How to Align Life and Work when You’re Putting in Long Hours | 29 Jul 2022 | 00:09:47 | |
Quick win: How to align life and work with the path that you want to be on through regular check-ins and personal reflection. | |||
| 366: The Journey from Brick and Mortar to Ecomm: How a 4th Generation Family Brand Exploded Online | 26 Jul 2022 | 00:44:32 | |
A family butchery started in 1920’s LA became a beef jerky dynasty when they started selling online. Here’s the story of their journey from brick and mortar to eComm. Brian Bianchetti’s founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures. What You’ll Learn From This Episode:
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| 365: Wins, Learnings And What Austin’s Excited About Right Now | 19 Jul 2022 | 00:42:51 | |
Austin and Lily revisit their 2022 eComm wins and learnings and opportunities and share what should remain in focus and what should be top of mind for the second half of the year. 2022 has been been a wild ride thus far for everyone, and BGE is no exception. Austin welcomed his first child, BGE has restructured and added a new program, and there are a ton of moving parts in DTC, the economy, and the world already this year. Austin & Lily revisit their February predictions and share their updated opportunities & challenges for the remainder of 2022. What You’ll Learn From This Episode:
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| QW: Focused Simplicity: A Pattern in Massively Successful Brands | 15 Jul 2022 | 00:04:47 | |
Quick win: A lesson from the big brands - you grow faster and smarter when you have focused simplicity. Key Takeaways:
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| 364: The Challenges of Running a Fast Ecomm Site (is it as important as you think?) | 12 Jul 2022 | 00:47:35 | |
What really is the relationship between site speed and conversion rate? How important is UX when it comes to running a fast eComm site? Learn how to run a fast site and where to focus on optimizing your user experience from a UX expert. What You’ll Learn From This Episode:
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| 363: Prep Your Email List and Collect Customer Info NOW to Help You Crush Q4 Later | 05 Jul 2022 | 00:32:15 | |
The best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier. Whether you plan to run holiday campaigns or not this year this episode will help you improve your email marketing with some quick tips and long-term strategies you can start using today. What You’ll Learn From This Episode:
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| QW: How to Apply the Traction EOS Method to Your Ecommerce Business | 01 Jul 2022 | 00:18:09 | |
Quick win: Austin shares the pros and cons of the EOS method outlined in the book Traction and his tips on how to apply this business process to your eCommerce company. Key Takeaways:
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| 362: Paid Social Strategy: What’s Working Right Now | 28 Jun 2022 | 00:52:43 | |
An active media buyer shares the nuances of the “new” Facebook platform and some paid social wins right now. If you are struggling with your ad performance right now or if you’re trying to learn more about Facebook advertising and how the platform works you will learn a lot here. We all know what a nightmare ad performance has been in the last 12 months so this episode is to give insight into how some eComm brands are managing their ads accounts right now and give you some tips and ideas to improve your own performance.
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| QW: How to Get Customer Satisfaction Right and Build Brand Virality through Word of Mouth | 24 Jun 2022 | 00:07:14 | |
Quick win: customer satisfaction can be a gold mine for marketing. You can build brand virality through word of mouth. Key Takeaways:
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| 361:Getting Ready for the Second Half of 2022: Tips for Winning for Q3 & Q4 | 21 Jun 2022 | 00:28:41 | |
It’s time to reflect and refocus. Our tips to make sure you’re on track to have a winning Q3 and Q4 this year. The first half of this episode focuses on how to get organized and reflect on the first half of the year. The second half of this episode will give you some high level areas to focus on in Q3 and what to look ahead to for Q4. You’ll leave with a checklist that you can run through in your own business to ensure you’re focused on the things that will scale your business and keep you on track to hit your revenue goals. What You’ll Learn From This Episode:
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| QW: Follow the Money - Optimize The Email Flows that Drive the Most Revenue (and don’t waste time on the others) | 17 Jun 2022 | 00:09:52 | |
Quick win: how to prioritize email flows that drive the most revenue, and not waste time on one's that won't. Key Takeaways:
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| 360: The Psychology of UX Design for Ecommerce Sites | 14 Jun 2022 | 00:50:52 | |
Understanding human behavior will bring you more customers and increase your conversion rate. It’s the psychology of UX design for eCommerce. Psychologist and expert UX designer Alina Prelicz-Zawadzka gives an insider view into why we do what we do, and how you can use that to improve your website. What You’ll Learn From This Episode:
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| QW: How to Keep Growth Simple: Get Perspective & Surround Yourself with Smart People | 10 Jun 2022 | 00:05:58 | |
Quick win: Austin Brawner's #1 piece of advice for eComm owners actively trying to scale their business up to 7 figures: get perspective Key Takeaways:
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| 359: How to Decide if it's Time to Hire An Agency | 07 Jun 2022 | 00:35:58 | |
Answers to the question every eComm owner asks themselves at some point - should we hire an internal team or hire an agency to do that? This is a question we see over and over from clients and one Austin and Lily have both dealt with personally before too. If you’re trying to figure out what to do - here are some answers What You’ll Learn From This Episode:
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| QW: Why You Need An Accountability Chart and Not An Org. Structure When You Hire New Roles | 03 Jun 2022 | 00:06:30 | |
Quick win: an accountability chart makes it easier to identify the role you need to hire for BEFORE you overwork your team or yourself. Key Takeaways:
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| 358: Build an Army of Content Creators to Market Your Ecommerce Brand | 31 May 2022 | 00:59:34 | |
Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction. Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope space. He then left his career in mechanical engineering in 2015 to join the team as employee #3. If you’re interested in content creation and UGC to grow your business, you will get a lot out of this episode. Also, Serge has an awesome hiring theory he shares and he talks explicitly about hiring for marketing roles. What You’ll Learn From This Episode:
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| QW: Creative Churn: A Formula for Consistent (and Good) Creative | 27 May 2022 | 00:07:29 | |
Quick win: how to build a formula for creative churn that consistently turns out winning content for your eCommerce brand. Key Takeaways:
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| 357: Part 1 - Finding Clarity, The Evolution of an Ecomm Owner & 90 Day Growth Goals | 24 May 2022 | 00:38:50 | |
A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments. Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended an event with Brand Growth Experts to help him get clear and figure out what to do next. This episode is his story, why he came to us and the goals he has for the next 90 days. Episode Highlights:
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| QW: Using Subscriptions to Raise the Floor & Scale Faster with Recurring Revenue | 20 May 2022 | 00:09:07 | |
Quick win: how to use subscriptions to raise the floor and increase LTV and improve customer retention. Key Takeaways:
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| 356: Support That is NOT Scalable: Surprise and Delight Your Customers with Something Unique | 17 May 2022 | 00:25:30 | |
Ideas for customer support strategies that are NOT scalable to provide a truly unique and special experience for some of your customers. This episode is for people who want to go above and beyond for their customers. Why? Because your customer won’t remember that your site was easy to navigate. The things that make a brand stand out and memorable are the experiences - these are the things that people share with their friends & this is what keeps people coming back. Episode Highlights:
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| QW: How to Build a Crystal Clear Vision that Drives Your Business Forward | 13 May 2022 | 00:07:33 | |
Quick win: building a crystal clear vision to be the single guiding light to drive growth in your business. Key Takeaways:
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| 355: What We’re Digging: 3 Email Campaign Ideas To Drive Full Price Sales | 10 May 2022 | 00:19:40 | |
Stop only sending discount emails! Implement these 3 email campaign ideas to drive full-price sales in your business. Austin and Lily share some email designs they’re digging right now to serve as creative inspiration for you. Episode Highlights:
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| QW: Increase Retention, Drive More Revenue & Be More Profitable with Smart Email Flows | 06 May 2022 | 00:06:02 | |
Quick win: Tried and tested email flows to drive more revenue without reinventing the wheel. Grab our Email Map to start driving more revenue with email today Key Takeaways:
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| 354: How to Run a Community Building Challenge for Ecomm: Increase LTV, Drive Sales, and Acquire More Customers | 03 May 2022 | 00:53:21 | |
Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business. This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model. Alicia Reynoso grew her business to 8-figures before selling using this strategy and she’s sharing everything…
If you want to go deeper and get Alicia’s help building a challenge in your own business check out her training in the members. (Not a member? Join here) Episode Highlights:
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| QW: Hiring a Virtual Assistant to Free Up Time | 29 Apr 2022 | 00:15:47 | |
Quick win: How to use VA's to fuel the growth of your business & get more time back by having someone to delegate to. Key Takeaways:
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| 353: HELP! Hiring, Systems, and Acquisition Channels, oh MY! A Recap of our LIVE Profit Summit | 26 Apr 2022 | 00:29:48 | |
How to get from here to there. Setting goals and systems to scale a profitable business. A re-cap of our Profit Summit event. We wanted to record an episode coming out of the Profit Summit because there were some big themes that came up. Each attendee was very different in terms of product, team structure and revenue but they all showed up with pretty much the same question - “how do I get from here to there” everyone had a future goal without a clear path on how to get there. Episode Highlights:
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