The eCommerce Hustle – Détails, épisodes et analyse

Emily Harpel has been spinning up something sweet as Founder and CEO of Art of Sucre. Over the past couple of years, Emily has turned her once events-based gourmet cotton candy business into a thriving DTC eCommerce brand. 

We sat down with Emily on the eCommerce Hustle to chat about her pivot to eCommerce, brand and product development, and her journey to 1.2 million followers on TikTok! 

Visit www.artofsucre.com to try Art of Sucre's viral cotton candy glitter bombs with 15% off using code: Hustle15

Give Sendlane a FREE 14 Day Test Drive, No CC Required: https://get.sendlane.com/3v9ztF3

Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns

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Using their labels to democratize soda, Jones  Soda Co. (aka the people's craft soda) made UGC cool before UGC was even a thing!

VP of Marketing, Maisie Antoniello, sits down with the eCommerce hustle to chat about modernizing the customer experience. Hosts Dani Portor-Condon and Andrew Christison talk about Maisie's favorite campaign initiatives, leveraging AR, and navigating the challenging CPG landscape.

Podcast listeners will get 10% off their purchase at jonessoda.com or myjones.com with code: HUSTLE10

Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns

Subscribe & Listen on:
Apple Podcasts: https://get.sendlane.com/3KzrDee
Spotify: https://get.sendlane.com/3LV6NGz
Google: https://get.sendlane.com/3reLlog

Let's Get Social! Follow us on:
Instagram: https://get.sendlane.com/3KzOcQ5
Linkedin: https://get.sendlane.com/3jszz5b
Facebook: https://get.sendlane.com/3rjNS0d
Twitter: https://get.sendlane.com/3KyAMUA
Youtube: https://get.sendlane.com/3rhdMlw

Over the past few months, the Coronavirus pandemic has caused a major shift in just about everything in our world. And as a result of the changes in consumer behavior, the eCommerce industry has experienced its own challenges. In todays at home discussion we’ll be chatting about the impact of this pandemic on eCommerce stores, customer trends, and how companies are upping their digital marketing strategies and adapting to the “new normal”.

Learn more at: http://www.marketingautomationhustle.com

Episode 6: CBD Insights: Important Learnings of the CBD Industry by Leading Brands

Commerce Roundtable: https://commerceroundtable.com

Commerce round table was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In episode 6, our final episode for Season 1, we’ll talk about cannabis and hemp insights. The legality of both plants have changed massively in the last 10 years, and the legal cannabis industry has many lessons that anyone entering the CBD space needs to understand. 

Episode 5: Commerce Roundtable - Bringing your brand to market: exploring the CBD-friendly advertising options

Learn more at: https://commerceroundtable.com

In our last roundtable discussion we touched on everything related to supply chain and logistics. In this episode we’ll discuss bringing your brand to market and exploring CBD-friendly advertising options. We'll cover everything from the challenges of marketing in a restricted and burgeoning industry to the channels you should be leveraging to capture and convert your audience. 

Episode 4: Commerce Roundtable: Scaling in The CBD Industry — CBD Supply Chain & Logistics: Purchasing, Payments, Shipping & More!

Commerce Roundtable: https://commerceroundtable.com

Commerce Roundtable was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In our last episode, we discussed technology solutions and finding the right CBD friendly partners to help you scale your business. And in this episode we'll be exploring the business of doing business. Our panel will cover multiple aspects of this insanely important and critical piece of building a great brand in a new and competitive market.

Episode 3: Commerce Roundtable: Scaling in The CBD Industry — CBD & Commerce: Your Technology Needs & CBD Friendly Partners

Commerce Roundtable: https://commerceroundtable.com

Todays episode is all about the technology solutions and CBD friendly partners you should have on deck to help you streamline all aspects of your business. Learn how to build a meaningful marketing tech stack in todays CBD industry that enables you to navigate the regularly environment around payment processing and advertising, bring in new leads, and stay in front of existing customers.

Episode 2: Commerce Roundtable: Scaling in The CBD Industry — CBD Challenges: Barriers to Entry and How to Overcome Them

Commerce Roundtable: https://commerceroundtable.com

Commerce round table was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In episode 2 we’ll be sitting down with our panel of 7 experts in the CBD space to explore the various challenges that the CBD industry presents, as well as barriers to entry and how to overcome them. 

The Commerce Roundtable - Episode 1: Scaling in The CBD Industry — From Idea to Launch: Sourcing, Developing and Launching Your Brand

Commerce Roundtable: https://commerceroundtable.com

As the CBD market continues to undergo exponential growth, evolving regulations, and advancing research, and entering this space as a new business can be daunting. Our panel of experts from over 27 companies involved in the CBD space, share with us their knowledge, insights, and lessons learned. In our very first episode today, we’ll be discussing the process of developing and launching a new CBD brand in today's highly competitive market.  We’ll dive into everything from building your brand and entering into the marketplace to the CBD investment scene, risks involved, and how to start streamlining your operations. 

What makes education different from other types of marketing communication? Through offering value, you earn trust, increase consumer loyalty and of course generate more sales! In todays episode we welcome VP of Marketing at Colorscience, Sanem Ahearn into the studio to discuss how Colorscience leverages customer education for their beauty and skincare products in every step of their marketing funnel to turn first-time purchasers into loyal, lifetime customers.