📈 Did you know the average conversion rate across all Shopify sites is just 1.4%? 😱.  In this episode we discuss how even the smallest tweaks can lead to significant gains. Whether you're sitting at a low 1.4% or soaring at 5.7%, the key is to continuously evaluate and implement strategies that move the needle.The universal truth of conversion rate optimization is that there's always room for improvement! Remember, it's not about where you are now, but where you can go!

Tune in now as we explore how to improve your conversion rates and stand out in the crowded e-commerce space.

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🎙️ We're all about awkward conversations. Rather than avoid them, let's embrace them! In our latest episode, we dive into the mindsets that can limit your success as a coaching client and show you how to overcome them. Sneak Preview: Are you stuck in a "vampire mindset"? Do you have unrealistic expectations? Feeling overwhelmed by all the information out there? If you want to maximize your e-commerce coaching relationship, tune into the latest episode and learn how to avoid 11 mindsets that can limit your business growth.

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The Welcome Email Series is a powerful way to automate email marketing. In this video we discuss 4 elements that need to be in your email welcome series.

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It’s the time of year people are focused on goals - how they’ve done during the current year -and what they need to change for the year ahead. In this 2 part episode we’re going to dive into the science and art of setting goals and then achieving them.

In this week's conversation we discuss the secret weapon that allowed Jason's Happy Gardening Life brand to reach 250,000 Instagram Followers. The secret weapon is available to everyone - and in this conversation we explain it.

In this week's video we share 6 timely tips for e-commerce business owners in response to the Corona Virus. Now is a good time to implement these important suggestions.

In this week's Tip Of The Week we discuss how to thrive in times of change by pivoting your marketing when times change.

“External traffic” is very on trend for Amazon sellers. But is it all it’s cracked up to be? And if it is for you, how should you use it?

“External traffic” is very on trend for Amazon sellers. But is it all it’s cracked up to be? And if it is for you, how should you use it?

We've got a growing love of digital subscriptions and Europe's troubles when it comes to online spending. Is this talk of recession self-fulfilling? Does Christmas no longer being the main time for gifts mean we're all going broke  in e-commerce?

You might have heard of 2008 financial crisis and how it affected the world economy. You might have also heard about recession in business, which is a period of time when economic activity slows down for an extended period.

This week we discuss how to create high quality packaging for your e-commerce business. Understand the impact and benefit of spending time and effort on your product packaging.

You might have heard of 2008 financial crisis and how it affected the world economy. You might have also heard about recession in business, which is a period of time when economic activity slows down for an extended period.

As you look back on the year you’ve just finished,, conducting an annual business review is crucial for every e-commerce entrepreneur.

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ChatGPT is a virtual agent that you can integrate into your e-commerce site. You can use ChatGPT to create a new level of internet content quality, as well as increase customer satisfaction and loyalty.

OpenAI is an artificial intelligence research laboratory founded by Elon Musk and Sam Altman in December 2015. Its mission is to build safe artificial general intelligence (AGI) and ensure that AGI’s benefits are as widely and evenly distributed as possible.

The world is a place that's constantly changing. As a result, the products we use must also change with it.  Here are many product innovation examples -  ideas for improving your existing products. 

The first step to figuring out whether or not joining a high-priced eCommerce mastermind is right for you is to figure out your relationship objectives.

Tip Of The Week: How do you get massive blog comments, social media followers, and email newsletter sign-ups? We show you how using a simple tool in this weeks Tip Of The Week.

The first step to figuring out whether or not joining a high-priced eCommerce mastermind is right for you is to figure out your relationship objectives.

Why Shopify? Why not Kajabi or ClickFunnels or Kartra. It can be hard to decide which platform to use. So, in this conversation we explore the use cases for each of these online selling options and give you our recommendations on which one to use depending on the type of product you're trying to sell.

Many otherwise ecommerce operators and brand owners  who sell on Amazon-  or plan to  - seem to  place an almost mystical faith in the ability of Amazon agencies to wave a magic wand over their Amazon account. That seems particularly true in the Amazon ads/PPC space. 

If you're considering starting your own business, you're probably thinking about your motivation for doing so. You may be interested in internet marketing because of the flexibility it offers in terms of location, schedule and workload.

Q4 is a unique time of year for ecommerce businesses. With Christmas approaching, buyers are in the mood to spend and sellers have a chance to bring in extra revenue. For those who have been successful throughout the year, Q4 can be their most profitable period yet.

This week we discuss how to create high quality packaging for your e-commerce business. Understand the impact and benefit of spending time and effort on your product packaging.

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The first step to figuring out whether or not joining a high-priced eCommerce mastermind is right for you is to figure out your relationship objectives.

If you're an ecommerce entrepreneur, you will probably have heard of mastermind groups. A mastermind group is a peer-to-peer learning community - usually online - where members share their challenges, solutions and resources with one another. The concept has been around for decades but it's recently gained popularity among ecommerce businesses as well as startups in other industries like tech or real estate.

Content marketing is a vital part of any ecommerce business. It can be used to attract new customers, increase brand awareness and drive sales. The main goal is to create engaging content that will resonate with your target audience and build trust in your brand.

Multi-channel marketing is all the rage. Most smart e-commerce entrepreneurs know that having one e commerce sales channel is an unacceptable concentration risk for their business. Launching a new  ecommerce sales channel seems like the obvious answer. And, just to be clear, we think it is!

Kyle Hamar has been acting as the intrepid reporter for The E-Commerce Leader this week at the Amazon Accelerate Conference.

Kyle Hamar has been acting as the intrepid reporter for The E-Commerce Leader this week at the Amazon Accelerate Conference.

In this video we discuss the massive opportunity Shopify sellers have to sell on Walmart.com and how to set it up.

Multi-channel marketing is all the rage. Most smart e-commerce entrepreneurs know that having one e commerce sales channel is an unacceptable concentration risk for their business. Launching a new  ecommerce sales channel seems like the obvious answer. And, just to be clear, we think it is!

In this week’s Tip Of The Week we debate Facebook Messenger Bot marketing vs. traditional email marketing. Which should you use? Listen to this episode and you’ll know the answer.

Being a Price Taker means you have to accept the market more or less dictating the price of your products. But being a price maker means that you position your products to be highly valuable and you influence their price. You make their price. This wonderful example of pricing power is possible. But it requires some principles to make it a reality. In today’s show, we discuss what those are and some examples of how they show up in retail life. 

In this week’s Tip Of The Week video, we discuss a recent survey that helps clarify the answer for us – and gives us insight into changes in the e-commerce landscape and how to survive the product search wars as an online seller.

In this week's Tip Of The Week video we discuss a simple 9 word email that sells millions online, energizes businesses, and delights customers.

Pricing power means the ability to raise your prices without customer resistance. If you’re used to an “efficient” market where there is brutal price competition, there is a kind of magic in this power.  

Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss how Amazon Prime Day can be leveraged by sellers to gain new customers.

Tip Of The Week: There is Harvard goal setting tool that is scientifically proven to increase outcomes by over 300%. It's been verified in 200 studies. In this video we walk you through it and try to apply it to our businesses.

What is the best traffic to your site? You need all kinds of traffic and visitors, but the most profitable will be returning visitors. These are the people coming back to complete a transaction (or better yet...a returning buyer).

Pricing power means the ability to raise your prices without customer resistance. If you’re used to an “efficient” market where there is brutal price competition, there is a kind of magic in this power.  

Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss how Amazon Prime Day can be leveraged by sellers to gain new customers.

What’s your near-term business goal? Do you have one? If nothing just popped into your mind - you might have a problem, which would be that you are in business - with no near-term business goal. Direction-less; just surviving, not focused. In today’s podcast conversation we’re going to address that issue and explain how pricing strategy connects to it.

In this video we discuss the massive opportunity Shopify sellers have to sell on Walmart.com and how to set it up.

What’s your near-term business goal? Do you have one? If nothing just popped into your mind - you might have a problem, which would be that you are in business - with no near-term business goal. Direction-less; just surviving, not focused. In today’s podcast conversation we’re going to address that issue and explain how pricing strategy connects to it.

The allure of private label products for e-commerce brand owners is undeniable. Imagine owning a product from concept to completion, tailored to your specific brand identity and customer base, with the potential for higher profit margins and control over the entire customer experience.

Are you selling on Amazon? Then you need to listen to this episode of the eCommerce Fuel podcast! Chris Green, Michael Veazey, and Jason Hamar discuss how Amazon Prime Day can be leveraged by sellers to gain new customers.

It’s official - inflation is heading for double digits in both the US and the UK, and many other countries worldwide. The US Bureau of Labor Statistics, gives annual inflation at 8.6 percent to May 2022. This is not only the largest 12-month increase since the early 1980s. It is the first time any e-commerce operators have really encountered any significant inflation full stop!

Tip Of The Week: I share about how to begin gathering your first 1,000 fans – and how exponential growth can happen as you continue to scale. Your e-commerce work can be radically improved as you grow your following!