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Maine Doula Retreat Recap - And Getting Off the Hamster Wheel of your Doula Business20 oct. 202600:17:14
Maine Doula Retreat Recap - And Getting Off the Hamster Wheel of your Doula Business
The Doula Business That Got You Here Won't Get You There

What happens when you take a group of busy, successful doulas out of their everyday lives, put them in a gorgeous oceanfront house in Maine, and give them permission to do absolutely nothing for a little while?

Something pretty magical.

I'm back from hosting two back-to-back Maine Doula Retreats for members of My Doula Village, and in this episode, I'm sharing what happened when these incredible women finally had the time and space to think about something they rarely get to prioritize:

THEMSELVES.

Not their clients.

Not their kids.

Not their never-ending to-do lists.

But what THEY want their lives and businesses to look like in the next five or ten years.

Because here's something I've been thinking about a lot lately:

The doula business that got you here might not be the business that takes you where you want to go next.

Maybe you've built a thriving birth doula business, but you can't imagine continuing to attend five births a month for another decade.

Maybe you've spent years doing overnights, but your body is telling you it's time for something different.

Maybe you still absolutely LOVE doula work, but you need a way to keep doing it without sacrificing your health, your family, or your sleep.

In this episode, I'm talking about:

  • The magic of slowing down and why some of our best business ideas happen when we're NOT working

  • What makes the Maine Doula Retreat such a powerful experience for established doulas

  • Why successful doulas often struggle to see what's possible beyond their current business model

  • How to use the expertise, reputation, and resources you've already built to create more income with fewer client hours

  • Why the next chapter of your doula business needs to reflect your current season of life

  • How I'm helping experienced doulas design that next chapter inside SUSTAIN

I also share a little about the first SUSTAIN cohort, including how we identified more than $16,000 in potential additional revenue for one doula by looking at opportunities already inside her business.

And I'm inviting you to join the next round.

Introducing SUSTAIN: Design the Next Version of Your Doula Business

Starting October 26th, I'm working closely with a small group of experienced doulas for 30 days to help them step back, look at what they've already built, and create a personalized roadmap for more income, flexibility, and freedom.

This is NOT a 30-day hustle challenge.

We're not trying to implement 47 new things.

We're dreaming, brainstorming, simplifying, and designing a plan for what comes next.

Because you don't have to build it all in 30 days.

You just need to know where you're going.

Learn more about SUSTAIN: https://thedouladarcy.com/sustain

And if you'd love to experience the Maine Doula Retreat for yourself, the next retreats are planned for May and October. Retreat participation is available to members of My Doula Village.

Join My Doula Village: https://www.mydoulavillage.com

Your experience is too valuable to lose to burnout. Let's design a business that allows you to keep doing the work you love.

Do Doulas Need Liability Insurance? Alternative Balance Answers Your Questions05 oct. 202600:43:01

Do doulas really need liability insurance? What does it actually cover? And do you need professional liability insurance, general liability insurance…or both?

These are questions that come up ALL THE TIME in doula groups and instead of relying on what someone heard from another doula who heard it from someone else, I decided to go directly to the source.

In this episode of The Doula Darcy Podcast, I'm talking with Miriam Ball and Karissa Norton from Alternative Balance to get answers to some of the biggest questions doulas have about liability insurance.

And I asked them some pretty specific questions.

We talk about:

  • Why birth and postpartum doulas should consider carrying liability insurance

  • What can happen even if you didn't actually do anything wrong

  • The difference between professional liability and general liability insurance

  • Why having one doesn't necessarily mean you have the other

  • What happens if a client is injured because of something you did—or something you recommended

  • Whether your doula insurance covers YOU if you get hurt in a client's home

  • Why doulas who wear multiple hats need to pay attention to exactly which services their policy covers

  • What doula agency owners should know when working with independent contractors

  • Whether independent contractors should name the agency as an additional insured

  • The current situation between Alternative Balance and Carrot as of September 28, 2026

  • Whether a postpartum doula is covered when the parents leave the house and the doula stays with the baby

  • Where postpartum doula care ends and babysitting or childcare may begin

  • What Alternative Balance does and does not cover when it comes to scope of practice

We even get into specific scenarios like: What if a dad trips over your doula bag? What if you're alone with a newborn while Mom runs out for coffee? What if you're also a yoga teacher or massage therapist?

If you've ever had a question about doula liability insurance or you've been trying to piece together answers from conversations in doula Facebook groups this episode gives you the opportunity to hear answers directly from Alternative Balance.

Because protecting the business you've worked so hard to build matters, too.

Learn more about Alternative Balance:
AlternativeBalance.com

Alternative Balance is a professional association offering membership benefits that include insurance coverage; as Miriam clarifies in the episode, it is not itself an insurance agency.

This episode is for educational purposes and should not be considered legal or insurance advice. Always speak directly with your insurance provider about your individual coverage, services, and circumstances.





If you enjoyed this episode, be sure to:

 

👍 Like this Podcast

🔔 Subscribe for more doula business and marketing tips

📲 Share this with another doula who needs to hear it

 

Connect with me:

Instagram: @thedouladarcy 

 

About The Doula Darcy:

Doula Business Coach & Marketing Strategist

 

Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out.  Prior to having her own 3 children and becoming a doula, Darcy worked for 10 years in the advertising and marketing world.  She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. 

 

Learn more at:

 https://www.thedouladarcy.com

You Can't Get Oxytocin From ChatGPT28 sept. 202600:13:16

Why real-life connection might be one of the most underrated ways to build a sustainable doula business.

What if one of the best things you could do for your doula business had nothing to do with marketing, strategy, social media or even AI?

I recorded this quickie episode in real time as I was getting ready for one of my favorite weeks of the entire year: the Maine Doula Business Retreat.

And while thinking about why I love bringing a small group of doulas together in a big house on the coast of Maine for five days, I realized something:

There are some things you simply cannot replicate on Zoom. And you definitely can't get them from ChatGPT.

Yes, I love a good business strategy. And yes, I think AI can be an incredible tool for your business.

But there is something powerful that happens when you spend real, uninterrupted time with people who get it.

It's the conversation over coffee in the morning.

It's the business idea that comes up while you're walking to the lighthouse.

It's sitting on the rocks with another doula and realizing she understands exactly what you're going through.

It's laughing around the dinner table, talking around the campfire, and having the kinds of conversations you could never schedule into a 60-minute Zoom call.

And I think part of what we're really experiencing in those moments is oxytocin.

Doulas give so much of themselves to other people. But we need to intentionally create lives and businesses that replenish us, too.

In this quick, unpolished episode, I'm talking about:

  • Why I intentionally make the Maine Doula Business Retreat FIVE days long

  • What happens when doulas spend multiple days together instead of an hour on Zoom

  • Why some of the most valuable "business coaching" at a retreat isn't planned at all

  • What AI and ChatGPT can help you with—and what they simply can't replace

  • Why connection, fun, rest, and community aren't distractions from growing your business

  • Simple ways to create little "drips of oxytocin" in your everyday life

  • Why filling your own cup can actually make you better at your work and your business

And no, you don't have to fly to Maine or attend a business retreat to do this.  But let me know if ya want to! ;-) 

Maybe it's a girls' weekend.

Maybe it's coffee with your doula bestie.

Maybe it's joining a book club, taking up square dancing, starting a knitting circle, sitting outside with your coffee, or texting five people you love just because you're thinking about them.

The bigger question I want you to ask yourself is:

What are you intentionally building into your life that replenishes YOU?

Because maybe the low-key way to build a better, more sustainable doula business isn't another strategy.

Maybe it's more oxytocin.

And if you've ever dreamed about joining me at the Maine Doula Business Retreat, follow along on Instagram this week. I'll be sharing plenty of behind-the-scenes peeks at what happens when a group of doulas from My Doula Village spend five days living, learning, resting, laughing, brainstorming, and dreaming together on the coast of Maine.

She Left Her "Real Job" to Become a Full-Time Doula: Rachel's Story10 sept. 202600:50:14

What does it actually take to go from doing doula work "on the side" to making it your full-time career?

In this episode of The Doula Darcy Podcast, I'm talking with My Doula Village member Rachel Bailey about exactly that.

When Rachel joined My Doula Village in June 2025, she was a college professor teaching Public Health while also trying to build her doula business on the side. She loved doula work and knew she wanted to do more of it, but walking away from a steady paycheck, health insurance, and a career she'd spent nearly 20 years building was really scary.

And trying to do BOTH was exhausting.

Rachel shares how she went from juggling classes, births, clients, and marketing her business to finally leaving her university job and becoming a full-time doula.

And the best part?

Since making the leap, Rachel has been fully booked every single month.

In this conversation, we talk about:

  • How Rachel discovered doula work after a career in public health and academia

  • Why she spent several years treating doula work as a side hustle

  • The moment she realized she couldn't keep doing two demanding jobs well

  • What finally gave her the confidence to leave her professor job

  • How she figured out how much she actually needed to earn as a full-time doula

  • Why she had to raise her rates—and what happened when she did

  • How being surrounded by other working doulas helped her see that this really could be a sustainable career

  • The marketing strategies she implemented to start bringing in consistent clients

  • How she went from barely using Instagram to actually getting clients from it

  • Why Rachel says the advice and support she found inside My Doula Village helped her make the transition

  • The surprising difference her husband noticed after she left academia

  • Why becoming self-employed has given Rachel MORE choices about what she wants her work and life to look like in the future

Rachel also shares something I think every doula who is currently balancing a "real job" with doula work needs to hear:

"Figure out what you need to make it work and then find help to make that happen. Because it absolutely can happen."

Rachel's story is such a good reminder that becoming a full-time doula doesn't have to mean blindly quitting your job and hoping for the best.

You can build the business first.

You can figure out your numbers.

You can learn how to market yourself.

You can charge rates that actually support you.

And you can create a doula career that pays your bills AND gives you more freedom over how you spend your time.

And, as Rachel proves, it is absolutely not too late to do it.

Find Rachel at

https://eleisondoula.com

 

https://www.instagram.com/eleisondoula



Connect with The Doula Darcy:

Instagram: @thedouladarcy

https://www.instagram.com/thedouladarcy

 

Facebook: The Doula Marketing Group

https://www.facebook.com/groups/thedoulamktggroup




About The Doula Darcy:

Doula Business Coach & Marketing Strategist

 

Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out.  Prior to having her own 3 children and becoming a doula, Darcy worked for 10 years in the

Is Your Subconscious Sabotaging Your Doula Business?03 sept. 202600:48:52

As doulas, we already know that words matter.

We help clients change the way they think and talk about birth. We use affirmations. We pay attention to the language being used in the birth room. We know that one seemingly innocent comment from a provider can completely change how someone experiences their labor.

But have you ever stopped to think about the language (via self-talk) and the deeply held beliefs you're bringing into your business?

In this episode, I'm joined by my friend Megan Blacksmith, NLP practitioner, business owner, and host of the Becoming Zesty podcast, for a fascinating conversation about the subconscious beliefs that may be influencing everything from how much you charge to how big you allow your business to become.

Because you can put "six-figure doula business" on your vision board and repeat the mantra, "I deserve to make more money."

But if somewhere underneath all of that you still believe that helpers & healers shouldn't make a lot of money, successful people are greedy, it isn't safe to be seen, or being bigger means hurting the people you love...

Your conscious goals and your subconscious beliefs are fighting each other.

Megan explains Neuro-Linguistic Programming (NLP) and how experiences from very early in our lives can create beliefs that continue influencing our decisions decades later.

We also talk about the other side of this conversation: how incredibly powerful this work can be for the families that doulas support.

Megan shares her own birth experience and how a single sentence from a provider changed what she believed about her ability to cope with labor. We talk about why women can carry words spoken during birth for decades, the importance of processing birth experiences afterward, and how those experiences can affect seemingly unrelated areas of our lives.

In this episode, we talk about:
  • What NLP (Neuro-Linguistic Programming) actually is

  • How subconscious beliefs can influence your business decisions

  • Why affirmations don't always work when you don't actually believe what you're saying

  • The connection between birth, language, emotion and subconscious beliefs

  • Why doulas can struggle with beliefs around money, charging more and taking time off

  • The surprising ways early experiences can show up in our businesses decades later

  • Why changing a belief is only the first step—and you then have to act from the new belief

  • How the words spoken during labor can have a lasting impact

  • Why processing a birth experience matters even when "mom and baby are healthy"

  • How NLP and other subconscious tools could potentially complement the work doulas already do

One of my biggest takeaways from this conversation?

Sometimes when we hit a wall in our businesses, we assume we're doing something wrong. We think we need another strategy, another certification or another marketing tactic.

But sometimes the strategy isn't the problem.

Sometimes we're up against a belief that's been driving the bus without us even realizing it.

Megan Blacksmith is a holistic health coach, Functional Diagnostic Nutrition Practitioner, speaker, NLP Trainer and mindset ninja. She is the co-founder of Zesty and the Becoming Zesty podcast. She trains coaches, practitioners and leaders with the tools for faster (inner) transformation without fighting themselves along the way through Functional NLP, a combination of the principles of NLP, functional medicine and compassionate coaching.

Check out her Ignite event in Virginia Beach in October here:

https://programs.blacksmithtrainingco.com/ignite-2026

Megan's website is:
https://blacksmithtrainingco.com/

Only Have 3 Hours to Market Your Doula Business? Do This27 août 202600:14:01

Only Have 3 Hours to Market Your Doula Business? Do This

If you only had three hours a week to market your doula business, what should you do with them?

 

Should you batch 50 Instagram Reels? Post three times a day? Try to educate every pregnant person in your community about why they need a doula?

My answer is easy: work on your SEO.

In this episode, I'm explaining why search engine optimization, and now AI search optimization, is the number-one marketing strategy I recommend for doulas who are short on time and energy.

When your website ranks well on Google and your business appears in recommendations from ChatGPT and other AI tools, you can get your services in front of families who are already searching for a doula.

That means you don't have to work as hard to educate, convince or persuade them. You simply need to show up, look professional and help them decide whether you're the right doula for their family.

In this episode, I'm talking about:

  • Why SEO is the best use of your limited marketing time

  • What I would prioritize if I had only three hours a week

  • Why attracting people already searching for a doula requires less energy

  • How strong SEO can reduce your dependence on social media

  • Why your website can keep bringing you inquiries long after an Instagram post disappears

  • How Google SEO and AI search optimization work together

  • Why your website platform matters

  • How SEO can help you build a more sustainable doula business

Inside My Doula Village, I provide personalized website audits, doula-specific SEO guidance and training to help you become more visible on Google, ChatGPT and beyond.

Because you don't need a longer marketing to-do list.

You need to know which marketing work will give you the biggest return on your limited time and energy.

6 Ways to Build a Sustainable Doula Business20 août 202600:13:05

If working harder were the secret to making more money, the busiest doulas would also be the wealthiest.

But that's not what we're seeing.

Too many talented doulas are working 6 nights/week, attending birth after birth, squeezing in more clients, putting their own needs last and still struggling to make the numbers work.

And eventually, something has to give.

In this episode of The Doula Darcy Podcast, I'm challenging the idea that earning more has to mean working more.

I'm sharing six things that can help you build a doula business that supports your LIFE, not just earns you a living.

And most importantly, I'm talking about breaking out of the time-for-money trap.

Because maybe you don't want to attend eight births a month anymore.

Maybe seven overnights a week isn't something your body can, or should, keep doing.

Maybe you want to keep serving families for another 10 or 20 years, but you need your business to look very different in order to do it.

That doesn't mean you're done being a doula.

It means it's time to build the next version of your doula business.

I also share more about SUSTAIN: The Sustainable Doula Intensive, where I work closely with experienced doulas to look at what they've already built, identify the most profitable opportunities that don't require significantly more of their time, and create a clear plan for what to focus on next.

The next SUSTAIN cohort begins September 16th.

If you're listening to this thinking, "THIS is what I need," reach out to me. Let's talk about whether SUSTAIN is the right next step for you.

Check it out here:

https://darcy-sauers.mykajabi.com/offers/npzFoabG/checkout

Exactly What I Say to Get Doula Clients to Hire Me Without Feeling Sales-y06 août 202600:17:06

Exactly What I Say to Get Doula Clients to Hire Me Without Feeling Sales-y

You don't need to become "better at sales" to book more doula clients.

In fact, the harder you try to sell yourself during a doula interview, the more awkward it can feel for you and the potential client.

In this episode of The Doula Darcy Podcast, I'm sharing 6 simple phrases I use during doula interviews to help potential clients feel comfortable, confident, and ready to hire me, without ever feeling pushy or salesy.

These are phrases I've used again and again in my sixteen years of conducting doula interviews and they work because they reflect what great doulas already know how to do: listen, create safety, communicate clearly, and confidently guide someone through an unfamiliar experience.

Inside this episode, we'll talk about:

  • How to end an interview without awkwardly asking, "So…do you want to hire me?"

  • The simple question that helps clients decide whether you're the right fit

  • How to create urgency when your calendar is filling up without using sleazy sales tactics

  • Why explaining exactly "what happens next" makes clients more likely to move forward

  • How to communicate that you genuinely WANT to work with a potential client

  • Why confidently sending the contract can be more effective than waiting for permission

  • How to uncover the questions or concerns that might be keeping someone from booking

  • Why the energy you bring to the interview matters just as much as what you say

Remember: how you show up during the interview gives your potential client a preview of how you'll show up as their doula. 

🎧 Listen now and choose one or two of these phrases to try during your next doula interview.

PLUS: Join me at the Birthworker Retreat!

The Birthworker Retreat is back January 25–27 in Clearwater Beach, Florida at the Wyndham Grand.

This year's theme is Generating Revenue, with sessions designed to help doulas, lactation professionals, sleep consultants, midwives, and other birthworkers build stronger, more profitable businesses.

And just as important? You'll have plenty of time for the conversations, connections, beach walks, lunches, and late-night hot tub chats that make this retreat feel a little like summer camp for birthworkers.

Learn more and grab your ticket at www.thebirthworkerretreat.com.

The Pricing Mistake that's Driving Doulas Out of Business13 juil. 202600:18:24

If You're Charging $600 for a Birth, We Need to Talk

In this episode, I dive into one of the biggest mistakes I see doulas making: setting rates without considering the real costs of running a business. From liability insurance and continuing education to website costs, self-care, and recovery after births, your pricing needs to cover far more than the hours you're physically attending a birth.

If you've ever felt guilty charging your full fee for a short birth, struggled to invest in your business, or wondered whether it's time to raise your rates, this episode is for you.

In this episode, you'll learn:

  • What "cost of doing business" actually means

  • The hidden expenses every doula should be budgeting for

  • Why your rates should include recovery time after births

  • The difference between business expenses and business investments

  • How investing in yourself can dramatically increase your income

  • A simple exercise to calculate whether your current rates are truly profitable

  • Why raising your rates isn't about greed, it's about longevity

 

The world needs experienced doulas. Pricing your services sustainably helps ensure you'll still be serving families years from now.




Connect with me:

Instagram: @thedouladarcy 

https://www.instagram.com/thedouladarcy

 

Facebook: The Doula Marketing Group

https://www.facebook.com/groups/thedoulamktggroup




About The Doula Darcy:

Doula Business Coach & Marketing Strategist

 

Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out.  Prior to having her own 3 children and becoming  doula, Darcy worked for 10 years in the advertising and marketing world.  She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. 

 

Learn more at: 

https://www.thedouladarcy.com

Doulas, We Need to Talk About Self-Mothering with Dr. Gertrude Lyons06 juil. 202600:44:14

As doulas, we spend our days nurturing, supporting, and caring for everyone else.

But how can we also teach mothers how to care for themselves?

In this week's episode, I'm joined by Dr. Gertrude Lyons, author of Rewrite the Mother Code: From Sacrifice to Stardust, for a conversation that completely reframes what it means to support women through motherhood.

We dive into the concept of self-mothering, the practice of offering yourself the same compassion, grace, encouragement, and care that you so freely give to everyone else. And then modeling that for our doula clients. 

For many women, becoming a mother comes with an invisible set of rules: Put everyone else's needs first. Don't ask for help. Keep giving, even when you're running on empty.

As doulas, we have a unique opportunity to model something different. We can help our clients understand that caring for themselves isn't selfish, it's one of the greatest gifts they can give to themselves, their babies, and their families.

In this episode, we discuss:

  • What "self-mothering" really means

  • The hidden messages women receive about motherhood and self-sacrifice

  • How doulas can help clients build self-compassion during postpartum

  • The importance of receiving support instead of trying to do it all alone

  • How this conversation applies to doulas, too

Whether you're a birth doula, postpartum doula, childbirth educator, or simply passionate about supporting mothers, this episode offers a beautiful reminder:

The way we care for ourselves teaches the next generation how to care for themselves.

I hope this conversation encourages you to not only support your clients differently, but to offer yourself that same compassion as well.

About Dr. Gertrude Lyons: In her coaching, retreats, workshops and book Rewrite the Mother Code: From Sacrifice to Stardust – A Cosmic Approach to Motherhood, Dr. Gertrude Lyons challenges the limiting beliefs and expands the concepts around what it is to be a mother. Lyons blurs the lines that pigeonhole women into limited roles that ultimately disempower them. Rather than operating within a narrow conception of what mothering is, she invites people to open themselves up to what is possible and see the truth: that all women mother, and that mother energy is accessible to all of us-including men. Rewrite the Mother Code is a celebration of motherhood, bringing spirituality and community back into the experience and empowering women to be what they truly are, the ultimate creators.

https://www.drgertrudelyons.com/

https://www.instagram.com/drgertrudelyons/

https://gertrudelyons.substack.com/

If You Hate Social Media, Listen To This First (For Doulas)29 juin 202600:14:42

Do you hate social media?

You're definitely not alone.

In fact, it's one of the biggest complaints I hear from doulas.

In this episode, I'm sharing a mindset shift that has completely changed the way I look at social media and it's changing the way my students think about it too.

Instead of seeing social media as another annoying marketing task, what if you saw it as one of the most powerful ways to improve birth and postpartum care globally?

In this episode we'll talk about:

  • How your phone can help you reach thousands of families with evidence-based information

  • Why doulas have a responsibility to help combat misinformation online

  • How social media allows you to help far more than one family at a time

  • Why worrying about negative comments is keeping you from making a bigger impact

  • The simple mindset shift that makes showing up online feel meaningful instead of exhausting

If you've ever thought, "I just hate social media," this episode is for you.

Your voice matters.

The families who need you are already scrolling.

It's time they found you.

 

 

Resources Mentioned

Join my free Facebook community: The Doula Marketing Group
https://www.facebook.com/groups/thedoulamktggroup

Learn more about My Doula Village for ongoing business coaching and support.

https://www.mydoulavillage.com 

If this episode encouraged you, I'd love it if you'd subscribe, leave a review, and share it with another doula who needs this reminder.

Why Doulas Need Networking22 juin 202600:31:46
On the Doula Darcy Podcast, Darcy interviews Ciarra Morgan, owner of Empowered Beginnings in Austin, host of the Birth, Baby! Podcast, and founder of Birth, Baby! Academy, about using authentic networking to grow a doula business doula without relying heavily on social media or paid ads. Ciarra explains that the best early referrals come from other perinatal professionals such as chiropractors, pelvic floor PTs, therapists, photographers, and birth centers, and emphasizes approaching conversations with curiosity and community benefit rather than pitching. She shares examples of networking leading to major opportunities, including free event space for a doula training and ongoing free class space through a chiropractor partnership. They discuss vetting referral partners, hosting group networking nights, finding warm leads via mom groups, and attending larger mixers. 


Save 20% off of any of the following through October 1, 2026 using code DOULADARCY:

The Birth, Baby! Academy Birth Doula Training and Certification Program: 

https://empoweredbeginningsatx.thrivecart.com/online-birth-doula-training/


Newborn Sleep Class: 

https://empoweredbeginningsatx.thrivecart.com/newborn-sleep-class-for-parents/

Birth Basics Class: 
https://empoweredbeginningsatx.thrivecart.com/birthbasics/

    Ready for next steps? Here's how I can support you: 👉 Join My Doula Village Monthly membership with a powerful community of doulas: https://douladarcy.com/my-doula-village   👉 Follow me on Instagram   / thedouladarcy     About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com 
High Gas Prices, Fewer Inquiries? What Doulas Need to Do Right Now04 juin 202600:24:57
Is Your Doula Business Feeling Slow Right Now?

If your inquiries have slowed down, you're not alone.

In this episode, Doula Darcy tackles the "elephant in the room" that many doulas are experiencing right now: fewer inquiries, fewer consultations, and a noticeable slowdown in business.

Drawing from conversations with doulas across the English-speaking world and her own 16-year-old postpartum doula agency, Darcy shares why economic uncertainty may be affecting client bookings and, more importantly, what you can do about it.

Rather than hiding when business slows down, Darcy explains why this is the perfect time to strengthen your marketing foundation and position yourself for future growth.

In This Episode You'll Learn:
  • Why a slow season isn't always a marketing problem
  • How economic uncertainty impacts doula hiring decisions
  • The difference between a temporary slowdown and a broken business model
  • Why visibility matters more than ever during challenging economic times
  • How fear can prevent doulas from serving the families who need them most
 

Links Darcy mentioned:

James Wedmore's Business Breakthrough Experience starts June 11th.


 

Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire.

With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. 

Prior to having her own 3 children and becoming  doula, Darcy worked for 10 years in the advertising and marketing world.  She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. 

Learn more at:
www.TheDoulaDarcy.com 

 

Stop Complaining about Doula Agencies Taking a Commission16 mai 202600:15:55
Why Doula Agencies Take a Cut (and Why Hard Conversations Matter)

The Doula Darcy cuts right to the chase on this episode, urging doulas to stop complaining about typical 25–30% agency commissions (noting 45–50% is excessive) and explaining that agencies earn their cut by handling contracting, negotiations, interviews, background checks, references, invoicing, client management software, and the stress and risk of running the business so doulas can focus on providing care.

Drawing from Agency Owner Office Hours in My Doula Village, Darcy describes common challenges such as boundary-pushing clients and unreliable contractors, emphasizing that having short, hard conversations early—including firing a problematic doula or declining a difficult client—protects the business and future clients.    00:00 Stop Complaining About Cuts 02:41 Agency Owners Handle Problems 03:55 Job vs Entrepreneur Mindset 04:45 What Agencies Cover For You 06:46 Hard Conversations Save You 09:18 Why Agencies Are Great Training 11:47 Join My Doula Village 13:38 Maine Retreat And Doula Community 14:51 Find Your Doula Besties   About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at https://www.thedouladarcy.com 

Low-Cost Decisions Are Costing You High-Paying Doula Clients04 mai 202600:11:05

You Can't Build a High-Value Doula Business with Low-Value Decisions

In this candid and "slightly spicy" episode, Darcy challenges a pattern she's seeing across the doula industry: the constant search for the fastest, cheapest, and free-est way to build a doula business.

From low-cost trainings to DIY websites and free mentorship requests, she breaks down why this mindset is quietly sabotaging doulas and why it directly impacts their ability to attract paying clients.

This conversation isn't actually about spending more money. It's about understanding value, self-worth, and the connection between how you invest in yourself and how clients perceive (and pay for) your services.

What You'll Learn
  • Why "cheap and fast" thinking is hurting your doula business
  • The powerful mindset shift: viewing your business decisions through a client's lens
  • How your willingness to invest impacts your ability to get hired
  • The truth about low-budget websites and high-ticket services
  • Why self-worth, not strategy, is often the real bottleneck
  • How to start attracting clients who value and pay you well
A Perspective Shift to Try

Darcy shares a simple but eye-opening exercise:

Next time you see a post asking for the cheapest or fastest way to become a doula…
👉 Replace it with "childbirth education" or "birth preparation"

Would you recommend the cheapest, fastest option to a pregnant mom?

If not… why are you doing it in your own business?

Key Takeaway

"If you are not willing to invest in yourself, no one is going to be willing to invest in you."

 

About The Doula Darcy

Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire.

With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. 

Prior to having her own 3 children and becoming a doula, Darcy worked for 10 years in the advertising and marketing world.  She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. 

Learn more at www.thedouladarcy.com 

Pitch Like a Pro: How Doulas Can Land TV, Press & Podcast Features27 avr. 202600:34:43

In this episode, Darcy sits down with PR expert and seasoned doula Kristin Revere, founder of Gold Coast Doulas, to break down how doulas can bootstrap their own public relations strategy without spending thousands on a Public Relations agency. From pitching local media to leveraging national features, Kristin shares actionable, real-world strategies to help doulas get visible, build authority, and ultimately attract more clients.

✨ What You'll Learn
  • The difference between paid advertising vs. earned media (and why PR is so powerful)
  • How to pitch yourself to local TV, radio, and publications
  • Why doulas are perfect for "feel-good" media stories
  • How to use holidays and awareness weeks (like Mother's Day & International Doula Month) for media opportunities
  • What makes a strong press release + follow-up strategy
  • The importance of building relationships with reporters and producers
  • How one media feature can lead to major national exposure (even The Washington Post!)
  • Why credibility + authority skyrocket when you're featured in media
  • How to repurpose media appearances for social content and SEO
  • Tips for on-camera confidence and interview prep


     

    Kristin is the founder of Gold Coast Doulas, a certified birth and postpartum doula, childbirth educator, podcast host of the Ask the Doulas Podcast, and co-author of Supported: Your Guide to Birth and Baby. With a background in public relations, she brings a unique and powerful perspective to helping doulas grow their visibility and impact.


Introvert Doulas: Protect Your Energy While Growing Your Business20 avr. 202600:24:33
Would you ever guess that The Doula Darcy is an introvert?

She is! And this week, she's sharing encouragement and practical tips for introverted doulas. She explains how introverts recharge alone, why she books her own hotel room at events to decompress and rest early, and how learning about introversion (including the book Quiet) reduced her guilt and helped her plan downtime.   Drawing on early career networking at Chamber of Commerce events and later building her postpartum doula business, she emphasizes that networking and marketing become easier when you lean into your passion for doula work, schedule quiet breaks (even 15 minutes), and let passion override fear. She invites introvert doulas to reach out and notes introvert challenges in postpartum and birth settings.

Register for Darcy's free "How to Get Doula Clients" webinar here: https://douladarcy.com/webinar   About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.

Learn more at https://www.thedouladarcy.com 
What to Do When you Start Earning a Lot of Money as a Doula30 mars 202600:24:18

Money, mindset, and what to actually do when your income grows

In this episode, Doula Darcy is diving into a topic that doesn't get talked about enough in the doula world. Money.

Inspired by doulas in the My Doula Village community who are hitting consistent five-figure months, this conversation explores both the practical strategies and the mindset shifts needed to handle more income with confidence.

What You'll Learn
  • Why making more money can feel uncomfortable (and what to do about it)
  • The financial mistake that led to a painful tax surprise, and how to avoid it
  • A simple system to manage your income using the Profit First method
  • How to prepare for taxes without stress
  • Why having multiple bank accounts can transform your business
  • The importance of saving for retirement (yes, even now)
  • How your nervous system responds to money and how to regulate it
  • Why doulas making more money can positively impact the world
 Mindset Shifts
  • More money is safe and allowed
  • You don't need to spend it just because it's there
  • Your nervous system needs time to adjust to new income levels
  • Money doesn't make you a bad person—it amplifies who you already are
  • You can choose generosity, impact, and abundance
 

Making more money and keeping it is about becoming the kind of person who can hold, manage, and feel safe with money.



World Doula Week - What's a Doula to Do?22 mars 202600:11:35

It's World Doula Week!  But what the heck does that even mean and what are we supposed to be doing?

Doula Darcy breaks it down for you in this episode and shares 5 actionable things you can do to piggyback off of World Doula Week and spread awareness about your own doula business. 

✨ Connect with Darcy on Instagram : @thedouladarcy   / thedouladarcy  

 

Join My Doula Village  for deeper trainings on things like this and so much more! 

 

About The Doula Darcy: Doula Business Coach & Marketing Strategist

Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com 

Doula Marketing on Instagram: Simple Strategies That Actually Work to Reach Local Clients with Molly Cahill16 mars 202600:40:56

If you're a doula wondering what to post on Instagram to get more clients, this podcast episode is for you.

Today I'm talking with Instagram expert Molly Cahill all about how doulas can use Instagram to grow a local business, attract more of the right clients, and stop overthinking social media.

We cover what actually works on Instagram right now, why you do not need to go viral, and how to create content that helps potential clients get to know, like, and trust you before they ever reach out.

We also talk about one of the biggest mindset shifts doulas need around Instagram: your goal is not to become famous online. Your goal is to become the go-to doula in your local area.

Inside this conversation, you'll learn:

  • what doulas should post on Instagram
  • how to use Instagram to get local doula clients
  • why Instagram matters for birth workers and postpartum doulas
  • how to use keywords and hashtags so pregnant women can find you
  • why carousels, collaboration posts, and networking matter
  • how to make your Instagram profile easier for potential doula clients to understand
  • why consistency matters more than chasing viral content

If you've been asking: "What should I post as a doula on Instagram?" "How do I market my doula business on social media?" "How can I get doula clients from Instagram?" …this episode will give you practical ideas you can start using right away. This video is for the doula who wants more client inquiries, better visibility, and a simpler Instagram strategy, make sure you subscribe for more training on doula marketing, doula business growth, and how to build a sustainable doula business.


✨ Connect with Molly on Instagram : @mollyacahill   / mollyacahill  

✨ Connect with Darcy on Instagram : @thedouladarcy   / thedouladarcy  

 

Join My Doula Village  for deeper trainings on Instagram and so much more! 

 

About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com 

From Burned-Out Teacher to Online Childbirth Educator: A Doula Business Story with Lizzie Bollinger02 mars 202600:32:36

If you've ever thought about adding passive income to your doula business but felt overwhelmed by building a course from scratch this episode is for you.

Today I'm joined by Lizzie Bolliger (aka Fierce Lizzie), founder of Unmedicated Academy, to talk about what it really takes to build an online offer as a birth worker.

We cover:

  • How Lizzie went from high school math teacher to full-time online childbirth educator

  • The truth about "passive income" (and why marketing never stops)

  • Why most doulas never finish the digital course they start

  • The burnout that comes from only trading hours for dollars

  • And a done-for-you way to add childbirth education to your business

Lizzie now works about 15 hours a week, homeschools her 3 kids, earns what she used to as a full-time teacher, and helps doulas license her comprehensive childbirth curriculum instead of building their own from scratch.

If you're craving a hybrid doula business model, one that gives you more freedom, flexibility, and income, this conversation will open your eyes to what's possible.

👉 Grab Lizzie's free curriculum licensing guide here.



Join My Doula Village to get access to Lizzie & Darcy's deeper dive on this subject:
https://douladarcy.com/my-doula-village-4

 

Register for Darcy's upcoming free masterclass on Building a Hybrid Doula Business Model here:

https://douladarcy.com/masterclass

The Power of In-Person Events for Doulas - Retreats, Summits, and Putting Yourself in the Room with Doula Darcy & Jodi Congdon21 févr. 202600:54:10
The Power of In-Person Events for Doulas - Retreats, Summits, and Putting Yourself in the Room with Doula Darcy & Jodi Congdon   We're trying something new and doing a joint podcast episode of The Doula Darcy Podcast and The Birth Boss Podcast today!   In this episode, Darcy & Jodi discuss why in-person events are a powerful catalyst for business growth, mindset shifts, and community in the doula world. They share their first experiences attending doula conferences (including DONA International and CAPPA) and describe the motivation, connection, and expanded vision that comes from being face-to-face with others who share the same passion and/or who are achieving at a higher level.   They talk about investing in yourself as an investment in your business, how even "bad" events offer valuable lessons, and why hosting events can be a core part of building a sustainable business.   The conversation includes how they created the Birth Worker Retreat in Clearwater, Florida after realizing doulas needed marketing and business-focused gatherings, how the retreat evolved over the years, and the impact they've seen in returning attendees' progress. They also highlight the value of honest feedback from peers, built-in free time for deeper conversations (including "hot tub networking"), and the importance of doulas hosting local in-person meetups.   The Birthworker Retreat - January 2027 in Clearwater, FL https://douladarcy.com/the-birthworker-retreat   The hosts share upcoming events: a Maine retreat for members of My Doula Village: https://douladarcy.com/doula-retreat-maine   The Birth Boss CEO Summit (April 10–12 in Boston) featuring boardroom-style strategy:
https://www.hiptoheart.com/birth-boss-ceo-summit

They close by encouraging listeners to attend events, create the event they wish existed, and recognize that the doula market isn't saturated, there are more families needing care than available doulas.     02:51 Why In-Person Events Matter for Your Business 03:50 First Doula Conferences & That 'Rocket on My Back' Feeling 05:46 Get in the Room: Bigger Vision, Better Mentors, Faster Growth 09:03 The Investment Question: Paying to Attend (and Why It's Worth It) 12:57 Events Aren't Profitable? Why Retreats & Summits Still Win 14:24 Designing Events That Fit You (Retreat vs Summit) + Community Care 16:40 No 'Wasted' Events: Learning from Flops, People, and Perspective 18:54 Perfectionism, Risk, and Lessons from Free Solo Climber Alex Honnold 26:27 Birth Worker Retreat Origin Story: 'Why Doesn't Doula World Have This?' 27:04 How the Retreat Evolved: Refining the Vibe, Location, and Experience 29:11 Why People Rebook Before They Leave: Proof the Retreat Works 29:39 Tracking Year-to-Year Growth (and the Tears That Come With It) 30:20 Success Stories: Launching New Offers & Leveling Up Fast 31:33 Real Feedback, Focus-Group Energy & "Hot Tub Networking" 33:43 Bringing Family Along: Modeling Work + Vacation for Your Kids 35:12 Career Paths Aren't Linear: Skills Transfer & Kids Seeing You Differently 39:36 What's Next: Upcoming Retreats, Masterminds & the CEO Summit 44:33 Upscale Experiences, Energetics & the Karma of Giving Value 50:59 There's Room for Everyone: Mature vs. "Saturated" Doula Markets 52:59 Final Takeaway: Events Move the Needle + Links in the Show Notes
Are We Putting Our Prices on our Websites?06 févr. 202600:12:52

Curious about pricing strategies for doulas? It's your business, your decision!

Explore why some doulas showcase prices online while others don't, and what might work best for you.

Register for the free webinar that Darcy mentioned on How to Get Doula Clients here:

https://douladarcy.com/webinar

 

RESOURCES MENTIONED 📥 FREE Doula Client-Getting Cheat Sheet → https://douladarcy.com/how-to-start-g...    📸 Follow Darcy on Instagram → https://www.instagram.com/thedouladarcy/   About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.

 

"Must Be Nice" - A Mindset Shift That Changed Everything19 janv. 202600:21:37

In this episode, I'm coming to you from sunny Clearwater, Florida a few days ahead of The Birthworker Retreat. I share the behind-the-scenes of how I intentionally designed this event (and my life!) to match my personal needs and seasonal rhythms. From walks on the beach and hotel massages to the mindset shifts that took me from burnt-out martyr to thriving doula business owner, I walk you through how this lifestyle didn't happen by accident. It happened by methodical design.

I'm breaking down how you, too, can start aligning your business with the life you truly want, starting with small, sacred decisions.

What You'll Learn:

  • Why I intentionally arrive early to events I host (and how it changes everything)

  • How I turned my desire for winter sunshine into a business opportunity

  • The key mindset shift that helped me move from martyrdom to empowerment

  • Tiny ways to care for yourself as a business owner and mom

  • How every "yes" is also a "no" - and how to choose wisely

  • Encouragement to stop resenting others and start building what you want

Links Mentioned:

  • Birth Worker Retreat  www.TheBirthworkerRetreat.com

  • My Instagram (for behind-the-scenes content!)
    https://www.instagram.com/thedouladarcy/





    About The Doula Darcy:

    Doula Business Coach & Marketing Strategist

    Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire.

    With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. 

    Prior to having her own 3 children and becoming  doula, Darcy worked for 10 years in the advertising and marketing world.  She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. 

You're Fully Booked… So Why Aren't You Making Enough Money?12 janv. 202600:18:23

There comes a moment in many doula businesses when everything is technically "working"…
You're getting clients.
You're good at what you do.
You're busy, maybe sometimes too busy.

And yet, the income still isn't where it needs to be.

In this episode, I'm talking about the very real (and very common) moment when doulas hit an income ceiling and what to do when you realize that trading hours for dollars simply isn't sustainable long-term.

I share my own story of reaching this point a few years into my postpartum doula business: juggling multiple families in a day, racing across town, coming home exhausted to my own kids, and realizing that no matter how hard I worked, there were only so many hours available. And the numbers just weren't adding up.

If you've ever thought:

  • "I can't raise my rates any higher…"

  • "I love this work, but I need to make more money"

  • "I don't want to burn out or quit, but something has to change"

This episode is for you.

In this episode, we cover:
  • Why so many doulas hit an income ceiling 2–3 years into their business

  • The emotional reality of loving the work but needing more financial stability

  • When (and how) to raise your rates - even if you're newer than other doulas in your area

  • How to increase your income without adding more in-person hours

  • Smart ways to enhance your doula packages with add-ons and virtual services

  • How to create downsell offers for families who can't hire you as their full-service doula

  • Why digital products and virtual sessions can be a game-changer

  • The role agencies and passive income streams can play in breaking the income ceiling

  • How to build a doula business that supports your family, your future, and your longevity in this work

I also talk about the importance of thinking like a "grown-up" business owner so that you are setting rates that allow you to save for taxes, retirement, your kids' activities, and your future - not just scrape by.

There is a way to work fewer hours, help more families, and earn more money. And it doesn't require sacrificing your health, your family, or your love for this work.

Ready to take the next step?

If you're feeling stuck at this income ceiling and want support figuring out your unique doula "sweet spot", I'd love to help.

This is the work I love most, to help doulas stay in this profession for the long haul, without burnout, resentment, or financial stress.

💛 Thanks for listening! And I hope this episode gave you at least one nugget you can take with you.


About The Doula Darcy: Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and a top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling.

👉 Learn more at: www.thedouladarcy.com  join The Doula Village: www.MyDoulaVillage.com  📲 Follow along on Instagram: @TheDoulaDarcy

 

There Are No Doula Police (So Stop Asking for Permission)07 janv. 202600:09:36

If you're a people pleaser (and if you're a doula… chances are high), this episode is for you.

In this conversation, Darcy unpacks the quiet but powerful connection between the work doulas do for their clients — teaching them to advocate for themselves, ask questions, and trust their gut — and the places we don't do that in our own lives and businesses.

From birth rooms to living rooms, doulas are incredible at reminding parents they don't need permission to make decisions that feel right for them. But when it comes to our businesses? Our pricing? Our packages? Our boundaries? We often find ourselves waiting for approval that never comes.

In this episode, Darcy challenges you to notice where you're asking for permission, hedging, or saying yes out of obligation and invites you to start running your doula business in a way that actually feeds your soul, your family, and your life.

 

In this episode, you'll hear about:

  • The surprising parallel between birth advocacy and business decision-making

  • Where doulas unknowingly ask for permission instead of trusting themselves

  • How people pleasing shows up in packages, boundaries, and marketing

  • A powerful reminder that you can always change course

If you've been playing small, waiting, or holding back because you're worried about what others will think, this episode is your reminder that you don't need permission to build a business that works for you.

 

About: The Doula Darcy Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and this top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling.   👉 Learn more at: www.thedouladarcy.com   Join My Doula Village: www.MyDoulaVillage.com    📲 Follow along on Instagram: @TheDoulaDarcy

 

Doula Finances 101: How to Pay Yourself, Save for Taxes & Retire Right29 déc. 202500:22:52

Welcome to a real talk episode with Doula Darcy, recorded during that deliciously confusing week between Christmas and New Year's. In this solo episode, Darcy shares a side of her that you may not have seen much before: her passion for personal finance and how it ties directly into doula sustainability and self-care.

If you're ready to step into 2026 with more financial clarity, less stress, and a business that supports your life, not drains it, this episode is your guide.

In this episode, you'll learn:

  • Why paying yourself well is the ultimate form of self-care

  • How to calculate exactly how much you need to earn as a doula

  • The 4 major financial areas doulas should focus on:

    1. Your personal salary

    2. Tax planning (with practical, stress-reducing strategies)

    3. Business expenses (including tools and software)

    4. Retirement savings (yes, even if you're just starting!)

  • How to automate your finances to reduce decision fatigue

  • Why your profit account is your reward, and how to enjoy it guilt-free

This episode is packed with practical strategies, mindset shifts, and encouragement for doulas at any stage of business.

Mentioned in this episode:

  • Profit First by Mike Michalowicz

  • Doula Darcy's favorite business tool: eDoula.biz (mention Doula Darcy for 20% off)

  • Join My Doula Village for a deeper dive on this topic, resources, and the upcoming 7-day Doula Finance Challenge

 

 

About The Doula Darcy
Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and this top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling.

 

👉 Learn more at: www.thedouladarcy.com 

join The Doula Village: www.MyDoulaVillage.com

📲 Follow along on Instagram: @TheDoulaDarcy

Do These 3 Things to Make More Money in 202619 déc. 202500:17:15

In this episode, The Doula Darcy shares three simple year-end money moves she makes every December that reliably increase revenue in the next year.

These steps take less than an hour each, but they compound in a powerful way.

Most doulas try to "hustle harder," but earning more starts with strengthening what's already working. Darcy breaks down how to raise your rates confidently, reduce your taxable income, and increase referrals through gratitude and intentional follow-up.

In this episode you'll learn:

  • Why scrolling your photos from January can transform how you feel about the year you just lived

  • The easiest time of year to raise your rates (and a script for announcing it)

  • Why tracking mileage is basically free money

  • A quick end-of-year gratitude ritual that boosts referrals organically

  • How to identify your highest-value clients and referral sources

  • Why expressing gratitude expands abundance in your business

 

Homework after listening:
✔ Grab your phone → scroll to Jan 1 photos → make a gratitude list
✔ Review your pricing + update pricing page + contract
✔ Log missing miles + download a tracking app if needed
✔ Send 3 gratitude cards or gifts this week

If you loved the episode…
DM Darcy on Instagram @thedouladarcy and share one business win from 2025 you're grateful for.

 

The Doula Darcy

Meet Darcy Sauers | Doula Business & Marketing Coach

The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas build thriving businesses. Learn more at https://douladarcy.com

How I Hosted a Doula Holiday Party That Built Community and Saved Me on Taxes05 déc. 202500:15:46

I share the behind-the-scenes of hosting my doula agency's biggest holiday party yet on today's episode.

Hear all about how I strategically planned it to be both meaningful and a tax write-off!

You'll hear how I:

  • Used smart tax strategies (like the Augusta Rule!) to host a chef-catered dinner at home

  • Created special moments for my team, including custom holiday cards

  • Involved my teen boys in the prep, teaching them what mom really does

  • Pivoted on gifts and ended up offering heartfelt bonuses instead

Whether you're an agency owner or a solo doula, this episode is packed with ideas and inspiration for building community, celebrating your people, and integrating more heart (and strategy) into your year-end traditions.

🎧 Tune in to hear:

  • Why in-person connection still matters in a digital world

  • How to plan a holiday party with intention

  • The small touches that made a big impact on my team and clients

 

 

Follow The Doula Darcy on Instagram:
www.instagram.com/thedouladarcy 

 

Learn more:

www.thedouladarcy.com

 

 

Coaching Isn't Just for Athletes - It's a Business Game-Changer11 nov. 202500:17:10

This week, I'm narrowing in on a question many people (including my parents) still ask me: What exactly does a business coach do? And why do you need one?

I'm breaking it down through personal stories from my competitive gymnastics and diving days, showing how having a coach - whether on the mat, on the diving board, or in your business—can be the difference between floundering and flying.

You'll hear:

  • Why coaching isn't just for athletes

  • How a good coach acts like a "spotter" in your business

  • The importance of trust, accountability, and confidence in coaching relationships

  • What coaching has meant for my business growth, and my clients'

  • Why hiring a coach is one of the smartest things you can do to fast-track your progress and avoid costly mistakes

Whether you're new to business or scaling your services, this episode is packed with honest insights, a few laughs (hello, diving smacks), and a strong case for putting someone in your corner who believes in you and knows what they're doing.

 

About The Doula Darcy - Since 2010, Darcy has built a thriving postpartum doula business (now agency)in New Hampshire.

With her team of doulas handling the in-person clients, Darcy now spends her time & energy helping other doulas create passive income streams and hybrid doula business models so that they are earning more money, working less hours and helping more people. 

Darcy's super power is creating high-impact marketing strategies 

The Doula Darcy uses her unique background of 10 years in mainstream advertising and 15 years as a postpartum doula to help other doulas feel fired up to create impactful doula businesses that don't burn them out.

Learn more about her coaching programs here:
https://douladarcy.com/doula-coach

Follow her on Instagram here:
https://www.instagram.com/thedouladarcy/

 

The Real Work Behind a Successful Online Doula Business06 nov. 202500:21:14

This week I share how I'm restructuring my business this winter to better support my family and my energy, without the mom guilt.

I talk about:

  • Why I'm temporarily closing my membership, My Doula Village

  • The real reason I'm not building a big team (and why you don't have to either)

  • What bro marketers get wrong, and what actually works

  • How entrepreneurship is really a journey of self-discovery

  • The power of getting in rooms (IRL or virtual) with people doing what you want to do

Whether you're building an online business, offering in-person services, or just dreaming of doing things differently, this episode will help you see what's actually possible without overcomplicating things.

🔗 Links & Resources:
Why I Don't Do CEO Days24 sept. 202500:20:38
Someone asked Darcy on Instagram how doulas can be incorporating CEO days their doula business.   Darcy, who prefers the term 'Island days' over 'CEO days,' shares her personal strategies for maintaining a balance between work and relaxation.   She shares the importance of taking time to work ON your business rather than just IN it. Whether through designated weekly hours, full days off, or attending business retreats, Darcy emphasizes the value of stepping out of your routine to spark creativity and achieve business growth.   00:25 What is a CEO Day? 01:22 Introducing Island Days 02:12 The Importance of Taking Breaks 05:31 Business Retreats and Their Benefits 07:25 Practical Tips for Scheduling CEO Time 11:04 The Value of Community and Networking 18:54 Conclusion and Final Thoughts   Join My Doula Village — Get in on the next Maine Doula Retreat!  https://douladarcy.com/my-doula-village   DM me on Instagram @TheDoulaDarcy and let me know you listened to this episode. https://www.instagram.com/thedouladarcy/  
Claim the Life you Want and Build the Business to Match it with Amber Lilyestrom10 sept. 202500:47:30

Want to meet the Business Coach Behind the The Doula Business Coach? 

What happens when your business coach becomes one of your strongest cheerleaders and biggest expanders? In this episode, I'm pulling back the curtain and inviting you into a very personal (and often hilarious) conversation with my business coach of three years, the incredible Amber Lilyestrom.

Amber isn't just a business coach & brand strategist. She's a poet, a mom, and a professional crazy cat lady (yes, we explain). She's also the reason I've taken my doula coaching business to the next level. Together, we talk about designing businesses around the lives we actually want to live and the importance of being brave enough to want what you really want.

If you're a doula looking for permission to create a business that truly fits your life (and not the other way around), this episode is your green light. Amber and I get real about money mindset, "right-sized" businesses, and the inner work that makes outer success possible.

✨ Bonus: We also share the behind-the-scenes story of a ridiculous, stormy, cat-filled, Taylor Swift inspired Reel we filmed together - because business should be fun.

This episode is for you if:

  • You're a doula who knows there's a next level waiting for you

  • You want to get paid for being yourself and doing what you're naturally good at

  • You crave deep, authentic mentorship that goes beyond strategy

  • You want to build a business that fuels your whole life—not just your bank account

🎧 Tune in and hear why our quirky, soul-sister dynamic might just be the spark you need to fall back in love with your business (or finally go all in).

 

 

Find Amber at:
https://amberlilyestrom.com

Amber's Podcast - Homeward with Amber Lilyestrom

https://amberlilyestrom.com/podcast

Follow her on Instagram:
https://www.instagram.com/amberlilyestrom/

Stop Trading Hours for Dollars in your Doula Business02 sept. 202500:44:41

The only way to keep serving families without burning out is to design a business that earns you money even when you're not on call.


I see it all the time. Doulas pour their whole hearts into their clients, only to realize their business only works if they are physically working.


If you're on call 24/7…
If you feel guilty every time you block off a weekend…
If your bank account feels just as drained as you do…


That's not freedom. That's a business model that's running you.


The truth? You can't sustain this pace without sacrificing your health, your relationships, or your passion for birth work.


The good news? There's another way. And it starts with creating income streams that work while you rest.

You don't want to miss this episode of The Doula Darcy Podcast.

 

 

How to Promote Your Doula Business Without Spending a Fortune09 août 202500:18:19

You don't need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come.

I also get real about the importance of showing up - online, in your community, and in your client work - so you can grow your business without wasting money.

 

What You'll Learn in This Episode:

  • The only marketing expense I recommend when starting your doula business.

  • Why your website is your 24/7 client-attracting employee.

  • How to use networking to grow your reputation.

  • The role social media plays in connecting you with dream clients - and why you need to stop complaining about it.

  • The #1 free marketing tool you already have but may be overlooking.

Links and Resources:

When Doing "Nothing" Is Everything: Redefining Postpartum Doula Support23 juil. 202500:14:09

Postpartum doulas often equate their value with how much they do—laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience.

What You'll Learn:

  • Why postpartum doulas often undervalue emotional support

  • How our culture ties self-worth to productivity—and how to unlearn it

  • Real client stories that prove presence > performance

  • How to ask the right questions to uncover your client's real needs

  • Why virtual postpartum doula services can be just as impactful

Whether you're a seasoned doula or just getting started, this episode is your reminder that sometimes the most powerful support you can offer is simply showing up with love and presence.

📩 Questions or thoughts? DM me on Instagram or email me at darcy@thedouladarcy.com.
 Join the conversation in my free Facebook group: The Doula Marketing Group.

What to Put on Your Table at a Baby Expo (So You Actually Get Leads)02 juil. 202500:25:25

What should you actually bring and set up at your table if you're exhibiting at a Baby Expo, Baby Fair, or community event?

If you've ever found yourself wondering how to stand out in a room full of vendors (without spending a fortune), this episode is your must-listen guide. I'm sharing lessons from my years producing mom and baby expos across New England. Plus - the exact strategies I've seen work (and flop) when it comes to turning a six-foot table into a client-magnet.

 

What you'll learn:

The one mistake that guarantees you'll go home with zero leads

10 practical tips for standing out at baby fairs (without a fancy setup)

How to use these events to grow your email list and referral network

Why your energy and body language matter more than your handouts

Creative, low-cost ideas that actually get expecting families to stop at your booth

 

Plus, a reminder that YOU are invited to join us at the Birth Worker Retreat in Clearwater, Florida, happening January 20–22, 2026! Sun, community, and business growth—what could be better? 🎟️ Get retreat details: thebirthworkerretreat.com 📲

Follow me on Instagram: https://www.instagram.com/thedouladarcy

Please don't forget to like and subscribe to The Doula Darcy Podcast

The Biggest Mistake Sleep Consultants Make and How to Fix It16 juin 202500:10:34

Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients.

Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in.

Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial.

Learn about the importance of turning strangers into followers, followers into leads, and leads into clients.

Darcy also introduces a new 90-day accelerator program aimed at helping sleep consultants earn $10,000 a month by implementing effective marketing strategies.

Apply here: https://douladarcy.com/90-days-to-10k-months-for-sleep-consultants-apply

Tune in to discover how to stop hustling for likes and start getting booked with clients who are eager to work with you.

 

Follow The Doula Darcy on Instagram:

https://www.instagram.com/thedouladarcy/

Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas & sleep consultants build thriving businesses.

The Doula Darcy worked for 10 years in the advertising and marketing field before having 3 children and then becoming a postpartum doula in 2010. She attributes her background in marketing to her success at building a thriving postpartum doula business in a small town in New Hampshire. Now she loves sharing her industry expertise with other doulas. The Doula Darcy is the founder of the My Doula Village, a monthly membership community which helps doulas with the marketing side of being a doula so that they can get more clients. The Doula Darcy also works 1:1 with doulas and sleep consultants who are ready to scale their business to serve more people, earn more impact and work less hours.

Should you "Niche Down" in your Doula Business?08 juin 202500:13:10

In today's episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here's why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired.

You'll learn:

  • Why clarity in your offer leads to more clients

  • How I became the go-to C-section postpartum doula

  • The massive opportunity sleep consultants have right now

  • How to identify your "magic piece" of work that lights you up

  • Why niching doesn't mean you have to give up the parts you love

✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most.

Book a Breakthrough Call with Darcy here.

Free Workshop: "3 Free Ways to Market Your Sleep Consulting Business" 

 

Connect with The Doula Darcy on Instagram

 

If you found this episode helpful, make sure to subscribe and leave a review — it helps more birth workers grow thriving, sustainable businesses.

SEO for Doulas: Finding Clients While You Sleep with Julia Riddle26 mai 202500:29:47

Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas.

If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful.

What We Cover:

  • What SEO really is and why it's not as scary as it seems

  • Why doulas can't afford to ignore SEO in today's digital landscape

  • How your website can act as your best employee—working 24/7 to bring in clients

  • Key SEO concepts explained in simple terms (like you're in 5th grade!)

  • The two most important SEO fixes doulas should focus on now

  • Julia's journey from doula to digital expert and how she's supporting others

  • Special offer: Get 10% off an SEO audit from Julia with the mention of this podcast

Connect with Julia:
Website: doula design co.com
Instagram: @douladesignco

Bonus for Listeners: Mention "The Doula Darcy" to get 10% off your SEO audit with Julia!

 

Connect with Darcy:

Website: https://douladarcy.com

Instagram: @thedouladarcy

Get one of Darcy's Doula Website Templates:
https://douladarcy.com/doula-website-template

Supporting Neurodivergent Families as a Doula with Alix Myers19 mai 202500:39:06

In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed.

Alex shares the reasons why it's so critical that doulas understand the spectrum of neurodivergence—including ADHD, autism, OCD, and sensory sensitivities. She offers practical strategies for building inclusive intake forms, creating sensory-friendly environments, and understanding unique communication styles during birth.

This episode is full of insight, inspiration, and deeply human takeaways that will help doulas expand their care, prepare clients more effectively, and advocate powerfully at births and beyond.

What We Talk About:

  • What neurodivergence is and why it's crucial to understand in perinatal care

  • How doulas can create more inclusive intake forms and birth plans

  • Supporting neurodivergent communication and sensory needs during labor

  • How undiagnosed neurodivergence may intersect with perinatal mental health

  • Preparing neurodivergent families for the postpartum period

  • Why "neuro-affirming" care benefits all clients—not just neurodivergent ones

Resources Mentioned:

Live, Laugh, Lobster: A Doula Retreat You'll Never Forget10 mai 202500:24:29

Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of My Doula Village.

Doulas from across the country share what it's like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and the magic that happens when like-minded caregivers gather in person.

 

Whether you're a doula, a birth worker, or a solo entrepreneur, this episode will inspire you to prioritize rest, connection, and real support in your professional journey. Get a glimpse of the clarity, creativity, and soul-fueling energy that only retreats like this can provide.

 

In This Episode, You'll Hear:

  • What it's really like to retreat with your doula colleagues

  • Why community is essential to avoiding burnout

  • How in-person connections amplify business growth

  • Real stories of transformation, laughter, and late-night chats

  • Why you'll want to be at the next My Doula Village retreat

Links & Resources:

 

 

My Doula Village members featured on this epsiode:

Leslie Owens of Mother Nurture Maternity Lactation in Atlanta

Lacy Anderson of UP Family Doula in the Upper Peninsula of Michigan

Christine Freeze of Otters Embrace Doula in Houston

Lynn Eads of Learn with Lynne in Detroit

Emily Wannenburg of 4th Trimester Fitness Method 

Chelsea Lambert of The Manistee Midwife

 

 

Why Your Business Thrives When You Thrive05 mai 202500:19:19

In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it's essential for every doula (and entrepreneur) to stop separating the two.

She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and the profound impact of treating yourself with care and respect.

Darcy reminds us that self-care isn't selfish — it's strategic. Whether it's savoring your morning coffee, booking a massage, or committing to a business retreat, these investments in yourself ripple into every corner of your life and work. She challenges you to schedule micro and macro moments of care, joy, and reflection into your calendar — because when you thrive, your business thrives.

Darcy also shares details about upcoming opportunities to join her, including the Maine Doula Retreat and the Birth Worker Retreat in Clearwater, Florida, in January 2026 — the ultimate chance to reset, recharge, and set powerful intentions for the new year.

✨ In this episode you'll hear:

  • Why Darcy doesn't separate her life from her business — and why that's a strength

  • The breakthroughs she experienced at her mastermind retreat and live event

  • How putting yourself at the top of your to-do list can transform your business

  • Simple self-care practices you can start today (without spending money)

  • An invitation to join the Birth Worker Retreat in Florida for an unforgettable business and self-care experience

Resources & Links:

Turning Passion into Passive Income: How Doula Kelli Blinn Created Her Childbirth Education Course21 avr. 202500:52:10

In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childbirth education matters more than ever. Kelli shares how her passion for informed birth choices led her to create Your Birth, Your Options, and how doulas can leverage her course to serve their clients and grow their own businesses.

What You'll Learn:

  • Why "passive" income isn't so passive at first—and why it's still worth it

  • The hidden hurdles that hold entrepreneurs back (hint: it's usually you)

  • How childbirth education empowers clients to advocate for themselves

  • Ways doulas can offer Kelli's course to their clients (and earn affiliate income)

  • The importance of being real, showing up authentically, and starting imperfectly

Links Mentioned:

The 90-Day Visibility Plan Every Doula Needs (No Paid Ads Required!) with Tracy Beavers15 avr. 202500:32:20

Feeling stuck trying to grow your doula business without burning out on social media or spending money on ads?

In this session, visibility expert and business coach Tracy Beavers shares her best strategies to help doulas gain more visibility 100% organically.

Learn how to: 

  • Create 90 days of content in 30 minutes
  • Use Facebook or Instagram to actually get leads
  • Overcome the fear of putting yourself out there
  • Build trust with your ideal clients online
  • Repurpose content using simple systems and AI tools
  • Embrace your worth and charge confidently for your services

 

 ✨ About Tracy: Tracy Beavers left a 20+ year corporate career to build a successful business teaching entrepreneurs how to grow with visibility, not ads. She's a mom, a dog-lover, and your new go-to coach for showing up with confidence!

 

📌 Join the FREE Masterclass she mentioned: "How To Grow Your Email List & Attract Your Ideal Clients Without Paid Ads" 

https://www.tracybeavers.com/masterclass

 

Connect with Tracy: 

 

Instagram: @tracybeaverscoaching 

Free Facebook Group: Be A Confident Entrepreneur 

Podcast: Create Online Business Success https://www.tracybeavers.com/podcast 

 

 

Feast or Famine: The Truth About the Doula Business Cycle09 avr. 202500:22:34

In this heartfelt episode, Darcy returns after a brief break to shed light on a topic not often discussed in the doula community—the feast or famine cycle of doula work. Drawing from 15 years of experience, she normalizes the ups and downs doulas experience in their client flow and income. Darcy offers mindset shifts, marketing insights, and actionable tips to help doulas ride the wave of unpredictability and stay grounded during slower times.

Key Takeaways:

The feast or famine cycle is a normal part of doula life—even for seasoned pros.

Slower seasons are not a reflection of your worth or skill.

Building a strong marketing foundation (SEO, social media, networking) is your lifeline.

Don't panic and overhaul everything—get back to basics!

Focus on visibility and consistency, not just new certifications or price cuts.

Remember your impact—reflect on client testimonials and positive feedback.

Entrepreneurship has seasons—prepare emotionally and financially.

Feeling "not enough" can linger at any stage.

Ground yourself in your progress.

 

Mentioned in this episode:

My Doula Village:

www.MyDoulaVillage.com

Doula website templates:

 https://douladarcy.com/doula-website-template

 Connect with Darcy:

https://www.instagram.com/thedouladarcy/

 

From Side Hustle to Six Figures with Christine Rogers14 mars 202500:43:01
From Side Hustle to Six Figures with Christine Rogers

Episode Summary:
In this inspiring episode of The Doula Darcy Podcast, I sit down with Christine Rogers of Draw Near Doula in Alaska. Christine started her doula business as a side hustle while managing her family's bakery, never imagining it could become her full-time career—let alone a six-figure business. But through confidence-building, strategic growth, and the support of My Doula Village, she has transformed her passion into a thriving business.

We dive into:
✅ Christine's journey from charging $500 per birth to $2,600 per birth
✅ Overcoming the fear of raising prices and recognizing her worth
✅ How community and coaching helped her push past self-doubt
✅ The power of networking, consistency, and taking action—even when unsure
✅ How building her business has impacted her family, inspiring her kids to pursue their own entrepreneurial dreams

If you've ever wondered whether your doula business could be more than a side gig, this episode will give you the motivation (and the roadmap) to make it happen!

🔗 Connect with Christine:
💻 Website: DrawNearDoula.com
📷 Instagram: @DrawNearDoula

 

Join My Doula Village:
https://douladarcy.com/my-doula-village

🎧 Listen now and get inspired to take your doula business to the next level!

If You're Turning Away Doula Clients, It's Time to Listen to This07 mars 202500:27:59

Doulas, are you turning away clients because you're booked solid? 

It's a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you.

If you're passing client referrals along to other doulas (without getting anything in return) but can't imagine starting an agency because it feels too big, too complicated, or just too much—this episode is for you.

I sit down with Juanita Harris of Southern Charm Doula, who was booked 9+ months out, constantly saying no to new inquiries, and exhausted. She thought running an agency was too much work… until she realized she was already doing half the work for free.

🎙️ In this episode, Juanita shares:

✅ Why she resisted starting an agency for so long
✅ The breaking point that made her say, "I have to do this NOW"
✅ How she launched her agency in one week—without the overwhelm
✅ The biggest myths about starting an agency (and what's actually true!)
✅ How she now supports more families, makes more money, and has more control of her schedule

If you're feeling stuck, scared, or unsure about taking the next step towards opening a doula agency, this episode will open your eyes to what's possible.

🎧 Listen now! And if you need help growing your business, send me a DM—I'd love to chat.


www.TheDoulaDarcy.com

www.instagram.com/thedouladarcy 

 

Boundaries in Doula Work: A Conversation with Allison Coleman of Austin Baby Guru17 févr. 202500:39:54
In this episode of the Doula Darcy Podcast, host Doula Darcy, a seasoned business coach for doulas, interviews Allison Coleman of Austin Baby Guru and ABG Doula Training.

The average doula burns out within 2-5 years. But not Allison Coleman. She's been thriving for 26 years! What's her secret? Boundaries. Crystal clear, unapologetic boundaries.

From charging premium rates to setting expectations with clients upfront—Allison shares it all on this week's podcast episode.

They discuss Allison's unique approach to running a doula agency with strong boundaries. Alison shares her expertise on setting client expectations, mutual interviews (meaning families have to apply to work with her agency in Austin!), and pricing structures.   They also delve into the importance of clear boundaries for sustainable and fulfilling doula careers. The episode emphasizes that having well-defined boundaries enhances both client satisfaction and doula well-being.     00:45 Meet Alison Coleman 01:55 The Importance of Boundaries in Doula Work 03:20 Running a Successful Doula Agency 04:54 Setting Client Expectations and Boundaries 08:53 The Application Process for Clients 16:29 Ensuring a Good Fit: The Interview Process 21:32 Onboarding and Invoicing Process 21:55 Training and Mentorship for Doulas 23:42 Compensation Structure 25:09 Handling Client Issues 26:46 Setting Boundaries with Doulas 30:35 Training Programs and Workshops 33:52 Final Thoughts and Contact Information


Learn more about ABG Postpartum Doula Training here:
https://www.abgdoulatraining.com
Follow Allison Coleman on Instagram:
https://www.instagram.com/abg_pp_doula_training/
Authentic Copywriting for Doulas and Success without Sacrifice with Jillian Anderson31 janv. 202500:41:49

Are you struggling to find the right words to connect with potential clients? Do you feel like your website and social media posts don't truly reflect who you are as a doula?

In this episode, I sit down with Jillian Anderson, an expert copywriter (and former abdominal massage therapist!) who helps entrepreneurs craft compelling, authentic messaging that converts.

We dive into:

✅ Why copywriting is the key to booking more doula clients
✅ How to write in a way that sounds like you and feels natural
✅ The biggest mistake doulas make in their websites and social media posts
✅ The connection between pricing, self-worth, and marketing confidence

PLUS—Jillian shares how her free birth experience shaped her perspective on postpartum support and why she hired a postpartum doula even after an undisturbed birth.

If you're ready to refine your message, attract more clients, and make marketing easier (without the sleazy sales tactics), this episode is for you!

🔗 Links & Resources:
📌 Follow Jillian on Instagram → @JillianAAnderson
📌 Check out Jillian's podcast → The Vital Mother Podcast

https://www.jillian-anderson.com/

📌 Join Success Without Sacrifice with Darcy and get Jillian's eyes on your website as a bonus →
https://douladarcy.com/doula-coach

 

Jillian Anderson is a Positioning Expert + Lead Copywriter.   She's worked with over 250 clients from across 55 countries and now specializes in High Performance Sales Copy — the kind that sounds like you and sells way better.    Originally from northern New Jersey, Jillian now lives in South Carolina with her husband and children.
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