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Explorez tous les épisodes du podcast The Digital Marketing Strategy Podcast
Plongez dans la liste complète des épisodes de The Digital Marketing Strategy Podcast. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
| Titre | Date | Durée | |
|---|---|---|---|
| Journal Article: How Businesses Can Leverage AI in Digital Marketing 🤖 | 13 Dec 2022 | ||
Martin Broadhurst's latest article, "How businesses of any size can use AI in a digital marketing strategy", is now published in the peer-reviewed journal Applied Marketing Analytics. In the article, Broadhurst introduces The Marketing AI Deployment Matrix, a tool for organizations to cons | |||
| The AL/ML Marketing Deployment Matrix | 13 Dec 2022 | ||
The article looks at how businesses of different sizes can think about deploying marketing AI into their marketing strategy based on how much resource and data they have. The article provides a deployment matrix that businesses can use to determine where to start with AI in their marketing efforts. | |||
| How to Be a Eco-Friendly Tech Business: 3 Simple Steps | 22 Nov 2022 | ||
The goal of the Paris Agreement is to limit global warming to 1.5 degrees Celsius, compared to pre-industrial levels. But even if we meet that target, we're still facing a future of droughts, food shortages, and mass displacement due to climate change. The first step to mitigating the damage is t | |||
| How To Use AI Across the 7Ps Extended Marketing Mix (With Examples) | 18 Nov 2022 | ||
Wherever you use technology in marketing, you can use AI. This guide shows you how to use AI in each stage of the marketing mix: product, price, promotion, place, people, process and physical evidence. | |||
| How To Use the 7Ps Extended Marketing Mix | 18 Nov 2022 | ||
The 7Ps extended marketing mix is a powerful tool for businesses looking to take their marketing to the next level. This blog will show you how to use the 7Ps to create a comprehensive marketing strategy that will help you reach your target audience and achieve your business goals. | |||
| 5 Tasks To Automate in Your Sales Process | 14 Nov 2022 | ||
If you're in sales, chances are you're always looking for ways to increase efficiency and close more deals. One way to do this is to automate certain tasks in your sales process. Here are 5 tasks you can automate in your sales process to help you close more deals. | |||
| Email Marketing for Manufacturers: B2B Marketing Strategies, Automations, and Best Practices | 10 Nov 2022 | ||
If you're looking to develop a B2B sales tech stack, this article will show you how. Learn what components are necessary and how to put them together for success. | |||
| These Creepy Halloween Jokes Were Written By AI! 🎃 | 27 Oct 2022 | ||
Halloween is upon us and what better way to get into the spooky spirit than by reading some truly frightful jokes written entirely by artificial intelligence. 🕸️👻 | |||
| 7 Ways You Can Use A.I. To Improve Your Short-Form Marketing Copy | 13 Oct 2022 | ||
In a world where the average person's attention span is shorter than that of a goldfish, it's more important than ever to get your message across quickly and effectively. This is where short-form copywriting comes in. | |||
| The A-Z Glossary of Terms of Marketing Automation | 28 Sep 2022 | ||
This A-Z Glossary of Marketing Automation Terms will give you an overview of what marketing automation is and how it can benefit your business. | |||
| The Essential Guide to B2B Sales Technology | 15 Aug 2022 | ||
Sales technology is essential for any B2B business that wants to improve their sales process. B2B buyers have more information at their fingertips, reaching a decision maker is increasingly challenging for sales reps. | |||
| Four Free B2B Sales Technology Tools to Digitise and Automate Your Sales Process | 15 Aug 2022 | ||
If you’re new to sales technology and operating on a smaller budget, here are four tools to introduce into your B2B sales tech stack that won’t cost you a penny to get started with. | |||
| How to Develop a B2B Sales Tech Stack | 15 Aug 2022 | ||
If you're looking to develop a B2B sales tech stack, this article will show you how. Learn what components are necessary and how to put them together for success. | |||
| 5 A.I. Tools to Boost Your Social Media Marketing | 04 Jul 2022 | ||
Social media marketing can be tough. With so many platforms and strategies to choose from, it can be difficult to know where to start. Luckily, there are some great tools out there that can help you streamline your social media marketing campaigns. Here are five of the best A. I. tools to improve yo | |||
| The Best AI Text-to-Image Generators of 2022 | 23 Jun 2022 | ||
In this article, I'll share some of the AI image generator models that you can expect to hear a lot more about in the months and years ahead. | |||
| 3 Best A.I. Tools For Longform Copywriting | 16 Jun 2022 | ||
We'll be showcasing five of the best long-form AI copywriting tools on the market. We'll explain what long-form AI copywriting is, why you should use long-form tools to write content, and highlight the features of each tool. Hopefully this will help you decide which one is right for you and start wr | |||
| 5 Reasons To Implement the SOSTAC Planning Framework In Your Marketing | 15 Jun 2022 | ||
The SOSTAC planning framework is a powerful tool that can help you overcome these challenges and create a realistic and actionable strategy. Using it, you will be able to find clear business objectives, develop a plan of action, and track your marketing metrics effectively. So if you want to take yo | |||
| Briefing: The Creative Eye of Artificial Intelligence | 30 May 2022 | ||
In recent years, artificial intelligence (A.I.) has made incredible strides in its ability to create images from nothing. This has profound implications for marketing professionals, who may soon be able to use A.I. to create realistic images of products or services that don't yet exist. | |||
| Five Marketing Frameworks To Complement a SOSTAC Marketing Plan | 20 May 2022 | ||
This article will explore five different marketing frameworks that can be used to complement a SOSTAC marketing plan. These frameworks are the 7ps marketing mix, Porter five forces, swot analysis, Boston consulting group matrix, and STP model. By understanding and utilising these frameworks, busines | |||
| Understanding the Basics of Sales Automation Software | 13 May 2022 | ||
If you're in sales, you know that the key to success is closing more deals. But what if there was a way to automate the process and make it even easier? That's where sales automation software comes in. This type of software can help you manage your leads, follow up with customers, and close more dea | |||
| 3 Ways to Improve B2B Sales Outreach with Sales.Rocks | 13 Apr 2022 | ||
Sales can be challenging without the right tools for the job. That’s why you need Sales.Rocks in your arsenal, to improve sales effectiveness with high-quality B2B and sales automation. | |||
| Broadhurst Digital is partnering with Sales Rocks to become the first UK reseller | 12 Apr 2022 | ||
Broadhurst Digital is to become Sales.Rocks first UK reseller partner. | |||
| 5 Marketing AI Tools That Will Make You A Marketing Wizard | 17 Mar 2022 | ||
Marketing AI tools are becoming more and more popular with businesses of all sizes. As the technology continues to develop, it’s likely that we’ll see even more amazing applications for marketing AI. In the meantime, here are five of the best marketing AI tools that you can use to improve your marke | |||
| Martin Broadhurst announced as speaker at Marketing Artificial Intelligence Conference 2022 | 28 Feb 2022 | ||
Martin Broadhurst, Managing Director of Broadhurst Digital Limited, has been announced as a speaker at the Marketing Artificial Intelligence Conference 2022 (MAICON22), the largest international conference covering the topic of artificial intelligence for marketing. | |||
| How to Get Started with Marketing Automation: HubSpot Marketing Pro Edition | 25 Feb 2022 | ||
HubSpot Marketing Professional is one of the best marketing automation tools on the market. This guide will teach you everything you need to know to get started. | |||
| SOSTAC Plan: How to Develop a Killer Digital Marketing Plan | 10 Feb 2022 | ||
Are you looking to create a killer digital marketing plan? Look no further than the SOSTAC marketing planning framework. This guide will teach you everything you need to know about this simple yet effective approach | |||
| What's Marketing Automation? | 26 Jan 2022 | ||
If you're not using marketing automation, you're missing out on a powerful tool to improve your business. Marketing automation can help you reach more customers, boost sales, and improve your bottom line. | |||
| How to Conduct Customer Analysis: Situation Analysis Explained | 20 Jan 2022 | ||
Learn how to conduct customer analysis and how to use customer analysis to help you make marketing and business decisions. The customer analysis process helps you find out what your customers want, and how they want to buy. | |||
| How to Conduct Competitor Analysis: Situation Analysis Explained | 19 Jan 2022 | ||
Competitor analysis is a crucial part of the SOSTAC planning framework, developed by PR Smith. It is the process by which a business looks at its competitors, strengths and weaknesses, and then makes decisions. It is a step that is often overlooked and sometimes avoided by new managers due to the co | |||
| SOSTAC Planning Framework: A How-To Guide for Marketers | 18 Jan 2022 | ||
Planning for success is something that every business, especially those new to the field, must do. For anyone needing some extra help with their business plan or needing some additional funding to get off the ground, this step-by-step method will aid them to reach their goals faster. | |||
| How to Segment Your Email Marketing Database | 13 Jan 2022 | ||
Segmentation is key if you want to get started with the best results from your email marketing and we’re going to give you the foundational pieces. Let's go over the different types of email segmentation, how to use segmentation to build an email list, and how to apply segmentation to different type | |||
| How to Get Started with Marketing Automation: VBOUT Edition | 12 Jan 2022 | ||
Marketing automation is a must-have for businesses wanting to get the most from their online marketing, but for those who are just getting started, it can be overwhelming. This blog post will show you four simple workflows that you can build using VBOUT marketing automation software to give you an i | |||
| B2B Digital Marketing Techniques Using VBOUT | 11 Jan 2022 | ||
VBOUT is a user-friendly, cloud-based digital marketing tool that can help businesses increase leads and sales. With VBOUT, businesses can create powerful custom landing pages, email campaigns, and social media posts. | |||
| Five Reasons to Love VBOUT Marketing Automation Software | 10 Jan 2022 | ||
Finding powerful, multichannel marketing automation software with great customer support and a price point that most businesses can afford is a challenge. Some tools are cheap as chips, such as Mailerlite, but they lack the full multichannel capability. Other tools are all singing and all dancing bu | |||
| Situation Analysis Examples for a Digital Marketing Strategy | 06 Jan 2022 | ||
Situation analysis is the foundational step of your digital strategy development. It is the first step on the SOSTAC planning framework developed by PR Smith, who said that situation analysis is critical to future success. | |||
| 7 On-Page SEO Techniques to Kick Your SEO Strategy Up a Notch | 11 Nov 2021 | ||
Are you interested in learning how to rank higher on search engines? Here's a list of seven on-page seo techniques that can help you boost your rankings. Use these techniques to improve your search engine rankings today! Read more here. | |||
| Three AI Tools to Use for Content Marketing | 14 Oct 2021 | ||
Content marketing is getting increasingly important to the success of your business. Here are three tools that will help you create better content. | |||
| Six Examples of How to Use AI for Marketing | 11 Oct 2021 | ||
Artificial intelligence is the next big thing in the digital marketing industry. In fact, it has already started. In this blog post, we will tell you about how you can use artificial intelligence to your advantage. | |||
| 10 Digital Marketing Metrics That You Should Track Monthly | 31 Aug 2021 | ||
Here are 10 digital marketing metrics that you should track monthly. You can begin with the basics and then move on to more advanced metrics. | |||
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