The Digital Marketing Podcast by Exposure Ninja – Détails, épisodes et analyse

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

• What you need to do as Google AI Overviews continue to roll out and change
• Google Lens collaborates with Emily in Paris

Timestamps

00:00 - Intro

00:23 - What you need to do as Google AI Overviews continue to roll out and change

23:23 - Google Lens collaborates with Emily in Paris

What to Listen to Next

• ⁠NEW Google Algorithm Update + AI Overviews Hits the UK⁠⁠: https://exposureninja.com/podcast/dojo-30/
• End of Days for Google’s Search Dominance?: https://exposureninja.com/podcast/dojo-29/
• ⁠⁠“Brat Summer” and the Power of Branding⁠: https://exposureninja.com/podcast/dojo-28/

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers.

We've long suspected it, but now we have concrete evidence.

It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget.

Watch the video instead: https://exposure.ninja/inflating-costs

Get the show notes: ⁠⁠https://exposureninja.com/podcast/328/

Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠

What to Listen to Next:

• How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/

• NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/

• How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we talk about:

• Google updates: AI Overviews, Ads, YouTube
• Dyson’s success in more than just vacuums
• Cookies are here to stay in Chrome! For now…
• Google connects with smaller publishers

00:00 – Intro

01:59 – Story 1 – Google updates: AI Overviews, Ads, YouTube

22:40 – Story 2 – Dyson’s success in more than just vacuums

31:43 – Story 3 – Cookies are here to stay in Chrome! For now…

40:42 – Story 4 – Google connects with smaller publishers

50:39 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-26/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-26

You May Also Enjoy…

How to Differentiate Your Brand in an AI World | ft. Max Denning

https://exposureninja.com/podcast/dojo-25/

LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey

https://exposureninja.com/podcast/dojo-24/

How to Build a Cult of Loyal Customers | ft. Danielle Nicholls

https://exposureninja.com/podcast/dojo-23/

How We 10x’d Leads for a Finance Company

https://exposureninja.com/podcast/dojo-22/

Email Marketing Just Got a Whole Lot More Competitive

https://exposureninja.com/podcast/dojo-21/

Google’s AI Overviews Fiasco | ft. Joe Glendinning

https://exposureninja.com/podcast/dojo-20/

HUGE Google Leak Confirms SEO Theories | ft. Lucy King 

https://exposureninja.com/podcast/dojo-19/

Trying to put everything in place to launch a new product or service can be challenging.

There are so many people involved and so many moving parts.

It can be hard to get the information you need to create a great marketing strategy before, during and after launch. 

In today’s podcast, Tim explains how to create a go-to-market strategy step-by-step to help make this process much smoother for everyone.

Watch this as a video instead: https://www.youtube.com/watch?v=gRsizAZXN54

Get a FREE review of your website @ https://exposureninja.com/rpod/review/

Get the show notes @ https://exposureninja.com/podcast/296/

Download our eBook @ https://exposureninja.com/your-google-book/

You May Also Enjoy…

• How to Get MAX RESULTS from Your Marketing Budget: https://exposureninja.com/podcast/extra-30/

• Best B2C Marketing Strategies for 2024 and Beyond!: https://exposureninja.com/podcast/294/

• These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to write content that ranks top of Google. Enjoy!

Watch the video instead: https://www.youtube.com/watch?v=J3qBKz1_1KU

Get a FREE review of your website @ https://exposureninja.com/rpod/review/

Get the show notes @ https://exposureninja.com/podcast/235/

Download our eBook @ https://exposureninja.com/your-google-book/

You May Also Enjoy…

• Link Building For “Boring” Businesses
  https://exposureninja.com/podcast/233/
• How to Find Profitable Blog Post Ideas
  https://exposureninja.com/podcast/231/
  
• 5 Tips for Writing Blog Posts That Generate Leads
  https://exposureninja.com/podcast/196/

Join Tim and Jess as they talk about how to get the most out of your marketing budget in the upcoming new year.

Watch the video instead: https://www.youtube.com/watch?v=ErrG9BwtMLw

Get a FREE review of your website @ https://exposureninja.com/rpod/review/

Get the show notes @ https://exposureninja.com/podcast/extra-030/

Download our eBook @ https://exposureninja.com/your-google-book/

You May Also Enjoy…

• How to Plan Your Marketing Budget
• How Google Ads Will Work in 2024
• The Best Lead Generation Strategies for 2024

Google Ads has changed a lot since the start of 2023.

Things that used to work aren’t working as well. 

New ad formats, like Performance Max, have appeared and you’re not getting the same results. 

But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works. 

So, listen to this podcast if you want to run the best ads you ever have.

End Q4 with a bang.

Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM

Get a FREE review of your website @ https://exposureninja.com/rpod/review/

Get the show notes @ https://exposureninja.com/podcast/294/

Download our eBook @ https://exposureninja.com/your-google-book/

You May Also Enjoy…

• Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/
• How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/
• These Mistakes KILL Conversion Rates https://exposureninja.com/podcast/290/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy!

Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer.

This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business.

But obviously, we need to understand who our target customer is in the first place.

That’s where buyer personas come in.

Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you.

Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ

Get a FREE review of your website @ https://exposureninja.com/rpod/review/

Get the show notes @ https://exposureninja.com/podcast/242/

Download our eBook @ https://exposureninja.com/your-google-book/

You May Also Enjoy…

• Most Branding Doesn’t Work. Try This Instead.
  https://exposureninja.com/podcast/249/
• How Brand Positioning Will 10x Your Leads and Sales
  https://exposureninja.com/podcast/283/
• How to Write Copy That Forces People to Buy
  https://exposureninja.com/podcast/120/

In this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade.

Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/)

Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO

Get a FREE review of your website @ https://exposureninja.com/rpod/review/

Get the show notes @ https://exposureninja.com/podcast/extra-029/

Download our eBook @ https://exposureninja.com/your-google-book/

You May Also Enjoy…

• What Google’s NEW Search Engine Means for Businesses
• Google’s AI Search is HERE. Here’s How It Works
• The Importance of PPC in an AI Search World

Marketing a B2C business can be really challenging.

Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer.

But, it’s by no means impossible. Not if you have the right strategies and tools.

This is precisely where this week’s podcast comes in.

Tim explores how you can promote your B2C business in 2024 and beyond. 

You’re sure to learn something new.

Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M

10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/

Get a FREE review of your website @ https://exposureninja.com/rpod/review/

Get the show notes @ https://exposureninja.com/podcast/294/

Download our eBook @ https://exposureninja.com/your-google-book/

You May Also Enjoy…

The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/

How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/

These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/