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Hey there, I’m Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies.
 

In this episode, I’m chatting with Felly Day, founder of Felly Day Studio, about the ups and downs of building a business that doesn’t fit inside the traditional professional box. Felly shares:

• Her journey from VA work to running a content repurposing agency.
• The hard lessons learned from bad coaching advice.
• Why backing yourself (even when others don’t) is essential for success.

If you’ve ever struggled with trusting your own ideas, felt pressured to fit into a “professional” mold, or wondered if you could build a business that works with your personality, this episode is for you.
 

What You’ll Learn in This Episode

1. Why following bad advice can derail your business—and how to avoid it.
2. How Felly’s signature offer, “The Remix,” was born out of listening to her audience.
3. The importance of trusting your gut and backing your ideas, even when others don’t.
4. Why being professionally unprofessional is a secret weapon for creative entrepreneurs.

Links and Resources Mentioned

• Learn more about Felly Day Studio: FellyDay.com
• Follow Felly on Threads: @FellyDay
• Explore “The Remix” and “Repurposing Unlimited” services.
• Ready to turn your beautiful mess into strategic success? Visit TheMainStage.ca.

Hey there, I’m Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies.

In this episode, we’re tackling business planning—not the kind that keeps you waiting for everything to be perfect, but the kind that gets you to take messy, imperfect action. If you’ve ever been stuck in a cycle of spreadsheets, color-coded plans, and “just one more tool” procrastination, this one’s for you.

I’ll be sharing:

• My own cringeworthy story about being trapped in the procrasti-planning trap for years.
• Why over-planning keeps you stuck and how to break free.
• How to embrace planned experimentation to make progress in a strategic but messy way.

If you’re ready to move forward with your ideas—even if they’re imperfect—this episode will help you take that first step.

Tiny Stepper of the Day
I’ve got a tiny stepper for you today: Take one small, imperfect action.

• Schedule a 15-minute brain dump for your next big idea.
• Send a DM to a potential client.
• Create the smallest version of your big passion project and see where it takes you.

Links and Resources Mentioned

• Turn your beautiful mess into strategic success! Visit TheMainStage.ca to explore how we can help.
• Want the unfiltered, behind-the-scenes chaos of running a business? Follow me on Threads: @TheMainStage.ca

Hey there, I’m Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies. In this episode, I’m tackling pricing—no fluff, no “charge your worth” nonsense, just real-world tips to help you figure out what to charge and where to start.

I’ll be sharing:

• How to calculate your baseline costs so you’re not losing money.
• Why billable hours aren’t always what they seem.
• Three pricing strategies you can use to create packages that actually work for your business.

If you’ve been pulling your prices out of thin air or just copying what someone else is doing, this episode is for you.

What You’ll Learn in This Episode

• Why “charging your worth” is bad advice—and what to focus on instead.
• How to calculate your minimum hourly rate with a simple formula.
• The three pricing methods I love for service-based businesses:
  1. Value Stack Method – Add value to your core services.
  2. Milestone Method – Break big projects into manageable phases.
  3. Capacity Block Method – Price based on the time and deliverables you can handle.

Tiny Stepper of the Day

I’ve got a tiny stepper for you today: Look at your last three projects. Which of these pricing methods would have made them more profitable and enjoyable? Start experimenting and see what works for you.

Links and Resources Mentioned

• Download the Free Pricing Worksheet: I’ve created a free worksheet to help you calculate your costs and explore the pricing methods I shared in this episode. Grab it at TheMainStage.ca
• Follow Me on Threads: Want unfiltered, behind-the-scenes chaos? Come hang out with me on Threads at @themainstage.ca.