In this episode of the Digital Dudes Podcast, we sit down with Jenna Weinerman, VP of Marketing at Updater, to explore how their groundbreaking technology is reshaping the moving industry. 

Whether you're relocating across the country or moving a few blocks away, Updater simplifies every aspect of your move—from securing internet and renter's insurance to booking movers—all through one seamless platform.

Jenna shares insights into how Updater's platform is driving efficiency, improving resident satisfaction, and streamlining property management operations. We also dive into their recent success with the U.S. military, where Updater now powers 325,000 military moves annually, making it the largest relocation program in the world.

Key Topics & Highlights:

• Discover how Updater is changing the moving experience with its all-in-one app, designed to eliminate the most stressful parts of relocation.

• Learn about the "Move-in Effect" and how improving the move-in experience can increase resident retention rates by 59%.

• Explore Updater’s latest tech innovations, including custom tasks for property managers and Single Sign-On (SSO) for enhanced security.

• Get an inside look at how Updater secured a $20 billion contract with the U.S. military to manage their global household goods relocation program.

• Understand the future of the moving industry and how Updater’s technology is setting new standards for efficiency and customer satisfaction.

Tune in now to learn how Updater is changing the way we move and what it means for the future of property management and relocation.

Digible:⁠ ⁠⁠⁠https://digible.com/⁠⁠⁠⁠

Fiona: ⁠https://www.myfiona.com/

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

(00:00) Preview and Introduction to Updater

(02:07) Updater’s Origin Story: Solving Moving Challenges

(04:39) Tackling the Pain Points of Moving

(06:14) How Updater’s App Works

(07:24) The Mover Life Cycle

(09:04) Why Moving is Stressful 

(16:06) How Updater Partners with Service Providers

(17:07) The ROI of Updater: Retention, Morale, and Revenue

(21:55) Addressing Platform Fatigue with SSO and Bi-Directional Sync

(24:11) Updater’s Expansion Plans

(35:01) The Role of AI and Automation in Updater’s Growth

In this episode of the Digital Dudes Podcast, we dive deep into the untapped potential of franchising within the multifamily property management industry.

Join us as we sit down with Grady Newman, Founder of Resi, to explore how a franchising model could disrupt the way property management companies operate and scale.

Grady brings a fresh perspective on why the multifamily sector has yet to adopt a franchising model, despite its proven success in the hospitality industry.

We discuss the power of brand consistency, the challenges of scaling property management operations, and the potential for increased resident satisfaction through a more standardized approach.

Key Topics & Highlights:

• Discover why franchising could be the game changer the multifamily industry needs to scale operations and build stronger, more recognizable brands.
• Explore the parallels between hospitality and multifamily management and why property management companies can learn from the successes of hotel chains like Marriott Bonvoy.
• Learn about the challenges and opportunities in adopting a franchise model in property management, including quality control, brand loyalty, and operational scalability.
• Understand the potential for franchising to enhance the resident experience, driving higher retention rates and creating long-term value for property owners and investors.

Grady shares his insights on how property management companies can start small and gradually build the brand power needed to make franchising a viable option in the multifamily sector.

Join us as we uncover the possibilities and challenges of bringing franchising to the multifamily industry and explore how this model could transform property management as we know it.

Digible:⁠ ⁠⁠⁠https://digible.com/⁠⁠⁠⁠

Fiona: ⁠https://www.myfiona.com/

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

(00:00) Preview and Intro

(03:56) Franchise Owners in Hospitality vs. Multifamily

(06:29) The Role of Loyalty Programs

(11:25) The Challenges of Franchising in Property

Management

(17:25) The Power of Brand Consistency

(22:38) Agency in a Box Concept

(25:51) The Shift Towards Resident Experience

(27:55) Why Hasn’t Franchising Happened in Multifamily Yet?

(33:02) Benefits of Franchising

In this episode, we sit down with Anthony Paganucci, Founder and CEO of The Brynson Group, to explore the world of property management and ILS (Internet Listing Services) strategies.

We uncover the innovative methods Brynson Group employs to redefine property management efficiency and digital curb appeal.Anthony shares his journey and insights, highlighting how Brynson Group is leading the way with cutting-edge approaches and scalable solutions in the property management sector.

Key Highlights & Takeaways:

• Revolutionizing Property Management: Discover how Brynson Group is enhancing property value with unique ILS management strategies.
• Maximizing Cost Savings: Learn about Brynson Group’s techniques for optimizing ILS contracts and saving thousands on marketing budgets.
• Leveraging AI and Automation: Uncover the benefits of Brynson Group’s AI assistant, Paul, and how it drives better decision-making.
• Building Strong Industry Connections: Explore the practices Brynson Group uses to create vibrant and engaged networks within the property management industry.
• Future Trends in Property Management: Get a glimpse into the trends and technologies that will shape the future of property management.

Make sure you like and rate the show if you enjoyed our conversation on the future of Multifamily ILS Management and Strategy.

Digible:⁠ ⁠https://digible.com/⁠⁠

Fiona: ⁠⁠https://www.myfiona.com/⁠⁠

Leave a Spotify Review: ⁠⁠https://spoti.fi/3LfoEdU⁠⁠

Leave an Apple Review: ⁠⁠https://apple.co/3AA2zRj⁠

(00:00) Preview and Introduction

(01:26) Evolution of Brynson Group and Current Focus

(02:22) Challenges in Property Management

(03:19) Importance of Effective Multifamily ILS Management

(07:45) Balancing Client and Supplier Ratios

(10:24) Multifamily Operational Efficiency Strategies

(15:53) Transparency in ILS Management

(19:04) Role of Brynson as an ILS Broker

(22:00) Advocacy for Clients in ILS Negotiations

(23:52) Brynson Group Cost Model 

(25:22) General Philosophy on Multifamily ILS Management

(28:45) Brynson Groups’s Principles and Human Element

(31:50) Client Relationships and ILS Industry Dynamics

(34:07) Expansion Plans and Future Directions

(40:27) Targeting Different Real Estate Verticals

(44:34) Introduction to Brynson Group’s Dashboard and AI

(48:23) Adjacent Real Estate Verticals

(52:48) Final Thoughts and Conclusion

Welcome back to the Digible Dudes Podcast. In this episode, we chat with the one and only, Janet Rosseth. Janet is the Founder & CMO of Cadence Marketing Solutions, a firm based in Minneapolis that focuses on pacing strategies to help multifamily owners, operators, and developers achieve continued marketing growth. Throughout the interview, we dive into several areas of real estate marketing, including what it takes to build a marketing firm, new developments in prop-tech, staffing, and more.

Janet’s career packs decades worth of experience in real estate marketing. We start today’s conversation with Janet’s journey and the process of developing her firm, Cadence Marketing Solutions. We dive deep into some of the lessons Janet learned from building her firm and her future vision for her company.

Hiring the right people and making the right decisions on what to outsource versus what to keep in-house are some of the most crucial parts of a new company. We asked Janet about what her preferences would be for a new firm in terms of hiring and outsourcing. Moving on to prop-tech, Janet shares her thoughts on the longevity of prop-tech initiatives, integrations between different platforms, and her perspective on the most overvalued and undervalued prop-tech platforms.

Another key point we touch on is on-site staffing in the real estate space. Janet dives into some of the things the industry should change about staffing, utilization of AI lease agents, and what people typically expect from staff. Wrapping up the episode, Janet talks about how the utilization of data science could benefit the industry.

[04:26] Janet’s Story – We start the conversation with a brief look at Janet’s career in marketing and the path that led her to start Cadence Marketing Solutions.

[12:16] Growth – We dive into what it was like to start Cadence Marketing Solutions and grow it into the successful venture it is today and the future vision of the firm.

[20:29] Mentorship – Janet shares with us how her firm offers mentorship-based initiatives to folks who want to get up to speed on the industry & marketing.

[24:41] Building a Team – Janet talks about the process of building a firm from one person to a team of 18 people.

[29:01] Outsourcing & Hiring – Janet shares her thoughts on what would be the ideal first hires for a new management company and some of the things to outsource in the beginning.

[37:56] Longevity of Prop-tech - Janet shares her take on the typical lifespan of the newcomers that pop up in the pro-tech space.

[44:51] Integrations – We talk about the possibility of integrating different platforms together to determine the utilization and the effectiveness of the money spent on building features.

[49:55] Value of Prop-tech – Janet shares her thoughts on the most undervalued and overvalued players in the prop-tech space.

[52:06] On-site Teams – The importance of on-site teams and Janet’s perspective on how on-site teams should evolve.

[56:21] AI leasing Agents – Janet talks about the value AI leasing agents when it comes to dealing with one-off questions from customers.

[1:00:33] Staffing – Janet dives into what people usually look for in terms of support from staff in properties.

[0:07:02] Data Science – How the marketing space could use data science more in the future.

16 million children struggle with childhood hunger in the United States. In this episode of the Digible Dudes, we talk with Bob Bell, Co-Founder of Food for Thought, an organization dedicated to fighting childhood poverty with a unique approach. He joins us to talk about the impact they’ve been creating in the Denver community and helping countless children who struggle with childhood hunger.

In Denver, many children receive free or reduced lunches at school. However, according to Food for Thought, many teachers and principals have reported that for many of these children, the lunch they receive on Friday is their last meal until they’re back at school on Monday morning. Food for Thought is dedicated to solving this issue by providing children with food bags for students to take home to their families for the weekend.

We start today’s conversation by asking Bob about the beginning of Food for thought and how it grew over the years. Bob shares with us how their Friday program works, and what their process looks like for gathering food items, along with packaging and distribution. He also shares some statistics that show the impact and the value of the work they’ve been doing, and how they connect with brands and businesses to provide food for children.

Another point we touch on is the challenges that these children from low-income families face and how these issues affect their food habits. We also talk about how Food for Thought adapted quickly to the pandemic and never missed a Friday throughout all the lockdowns.

[08:49] Story of Food for Thought – We start the conversation with a brief look at what inspires the idea behind the Food for Thought initiative and the issues they’re addressing.

[14:02] Fridays with Food for Thought – Bob talks about the weekly Friday program that provides food for underprivileged children.

[18:33] Numbers – Bob shares some numbers that describe the scale of their operation and how many children they have been able to help.

[25:25] Brands and Businesses – Bob talks about their process of partnering with businesses and brands to provide food for children.

[29:26] Cultural Issues – Bob shares some stories about some of the cultural issues related to food that they face and what they have learned from these experiences.

[34:40] Life in Motels – We asked Bob about the hardships of the surprising number of people who live in motels and the challenges they face on a day-to-day basis.

[38:26] Ripple Effects of COVID – How the operations of Food for Thought drastically changed due to the closure of schools during the pandemic, and how it has impacted the initiative and the children.

[46:03] Fundraising – How the way Food for Thought has evolved over the last few years and how they’ve been able to gather the support of more entities than ever.

[52:47] Reaching Beyond Colorado – Bob dives into how the concept of Food for Thought could be implemented in other places as well.

Needless to say, the way we work has been drastically transformed in the last couple of years. The widespread adoption of remote work and trends such as the great resignation has initiated a new era of working that enables everyone to thrive in their work environment -- wherever that is. At Digible, we always look for ways to improve our work environment and culture. That’s why we recently announced the new work from anywhere initiative. In today’s episode of the Digible Dudes, David Staley and Reid Wicoff dive into what inspired this move and the steps ahead to implement WFA.

[01:30] The Idea – Why Digible decided to introduce work-from-anywhere and how it benefits the business as well as the team members.

[08:30] Transition – How the operating procedures are going to be updated to allow WFA.

[12:00] Challenges – Reid shares his thoughts on the challenges of working remotely and his levels of confidence about WFA.

[15:20] Productivity – David shares his take on how the WFA policy may shape the productivity of the organization.

[20:00] Expectations – David and Reid dive into what they expect from WFA in the next few years in terms of cultural transformation.

[25:44] Values and Vision – How introducing WFA is going to align with Digible’s vision and core values and how it’s going to improve the work environment for everyone involved.

Virtual reality and augmented reality technologies have been gaining traction in many industries in the last few years. And with all the hype around Metaverse and many tech giants jumping on the VR bandwagon, VR is becoming something people are more familiar with. We dedicated this episode of the Digible Dudes to discuss how VR will shape the future of our industry. 

We start the conversation with personal experiences from David and Reid. They share their experience of using several VR products, cool features they like about VR, and some of the practical issues that became apparent while using, such as fatigue. We also dive deep into the limitations of existing VR technologies and how these limitations may be overcome in the future.

Cloud technologies are way more widespread than they were a decade ago and with the introduction of 5G, the internet bandwidth of the average user is rapidly expanding, allowing apps to utilize cloud processing rather than relying on the user’s hardware. David and Reid dive into how this phenomenon could enhance the user experience. They also talk about the difference between virtual reality and augmented reality and how the two technologies coexist in apps.

New technologies sometimes come with new implications as well. We talk about possible health implications of using VR products for extended periods, in terms of mental health as well as physical health. Wrapping up the episode, Reid and David dive into some of the ways that VR apps could use existing data to create amazing new user experiences.

[01:00] VR Experience  - David and Reid start the conversation by sharing their own experiences with VR applications and the interactive features of different VR platforms.

[05:46] Limitations – Limitations of existing VR technologies and how these limitations affect the user experience.

[13:29] VR and Business – Financial feasibility of VR for consumer markets and how companies that are working on VR technologies prepare for the future.

[17:34] Impact of Cloud – How the new innovations in the cloud space and expansions of internet bandwidth could enhance VR user experience.

[22:47] AR vs VR – Similarities and differences between the two technologies; virtual reality and augmented reality.

[29:08] VR & Apartments – How VR technologies could enter the apartment industry and how it would enhance the user experience.

[34:34] Readiness of Users – Reid poses the question of whether the users are ready to be more comfortable with VR and how close people will prefer to be with VR.

[38:00] Health Implications – Possibility of mental and physical health implications from VR devices.

[42:10] New Technologies – David dives into how new apps could create awesome experiences by utilizing data from existing platforms such as Google Maps.

[47:14] Connecting the World – Reid, and David share their thoughts on Meta’s efforts to connect the world.

Facebook has been under a considerable amount of pressure from various parties to make changes to its platform to eliminate discriminatory practices. As a result, Facebook has been introducing new updates to its advertising policy. However, these new updates introduce some new complexities as well. In today’s episode of the Digible Dudes, we’re joined by Jenny Haacker, Paid Media Manager at Digible. Throughout the episode, we talk about how Facebook’s policy updates affect and influence several aspects of advertising and how they impact the real estate industry.

We start the conversation with a brief look at what’s new in these policy updates and the real-world implications for marketers in the multifamily industry. We also talk about why Facebook is introducing these policies and how they pass some responsibilities to advertisers rather than making changes in their systems. Some advertisers fall into special ad categories that come with their own restrictions when it comes to ad content. We talk about these restrictions, the new complexities they introduce, and what marketers can do to comply with the policies.

Another thing we touch on is loopholes that exist within these policies. We dive deep into how some advertisers are able to slide through loopholes in the platforms and what organizations such as Facebook can do to ensure that the possibility of using these loopholes is limited. Wrapping up the episode, we talk about the 31 buckets of prohibited content Facebook has introduced and how they affect the strategies of marketers.

[01:10] New Policy Updates – What forces Facebook to introduce these new policy updates, and what the new policy update means in real life in terms of liability.

[04:13] Concerns of Facebook – We talk about why this new policy update feels more like Facebook is trying to pass the responsibilities of compliance to advertisers rather than updating their back end to improve compliance.

[08:30] Special Ad Categories – How Facebook’s advertising platform works for special ad categories and the restrictions that come with it.

[10:45] Complexities – Some of the difficulties that advertisers have to face are because of the restrictions that come with the new policy updates.

[16:15] Habits – David & Reid share their thoughts on how they interact with certain features in search engines and social media and some of the concerns related to the features.

[19:00] Loopholes – Loopholes related to targeting that exists in advertising platforms and why it’s hard for platforms to monitor the content that slides through these loopholes.

[24:20] Reviewing – Facebook’s content review process and its efficacy of it when it comes to reviewing discriminatory content.

[30:00] Meta’s New Ventures – How the tendency of Facebook’s parent company to lean towards VR and AR technology may influence the advertising space in the next few years.

[37:20] Transformative Technologies – How the adoption of transformative technologies has evolved throughout history.

[44:24] Prohibited Content – We talk about the 31 types of content Facebook has prohibited and what marketers can do to comply with the new policy.

Creating an environment where employees can do their work comfortably and can thrive in their professional lives is one of the best things a business can do for their staff, as well as the long-term growth and reputation of the company itself. That’s why Digible is dedicated to creating the best possible work environment and culture for the team. In Today’s episode, we have a conversation with Ryan Dorhout, Controller at Digible, who has been working on the strategic aspect of human resources for Digible in recent months. Throughout the episode, Ryan shares his thoughts on the way Digible approaches improving several aspects of employee experience.

We start the conversation with the strategic work Ryan has been contributing to over the last few months and how Digible’s organizational structure was developed. He dives deep into what is involved in defining salary ranges for various positions in the organization and how Digible is keeping its offers competitive by including attractive benefits packages.

The ability to move up in the organizational structure and the available opportunities are some of the key factors that drive team members to dedicate their time and effort to an organization. Ryan shares his thoughts on some of the frameworks and procedures developed for Digible to assist with promotions and professional growth.

Transparency is an extremely important concept for Digible. We talk about some of the information Digible discloses to stakeholders that are not often disclosed by many businesses in the industry and how that transparency helps Digible build trust within the organization. Wrapping up the episode, we talk about how Digible plans to deal with inflation and the cost of growth.

[02:25] Digible’s Growth – How Digible has been growing in recent years in terms of recruiting the process of developing and fine-tuning the hiring procedures.

[06:42] Ryan’s Background – Ryan talks about his previous experiences in several companies and the impact he’s been making at Digible in developing salary ranges.

[11:02] Benefits – Digible’s approach to benefits and strategies Digible utilizes to keep offering competitive benefits.

[19:26] Promotions – Ryan dives deep into some of the procedures and controls that are put in place to define the way people move up in the organization.

[25:00] New Generations – How Digible handles communication regarding the upward mobility aspect of employment, especially for people from younger generations.

[31:00] Transparency – We discuss the measures that Digible takes to ensure transparency about salary ranges throughout the organization.

[37:53] Career Development – David and Reid share their thoughts on Digible’s plans to help employees with career development.

[48:00] Dealing with Inflation – Ryan dives into some ideas on how an organization may revise pay ranges to compensate for inflation.

[52:00] Cost of Growth – The financial impact of growth for a business and strategies for efficiently growing an organization.

Every generation has its own unique perspectives and behaviors that define how they interact with society. Since these unique traits also affect their purchase decisions, it’s crucial for businesses to keep in touch with new generations and consumer behavior. Generation Z has been entering the workforce in recent years and we’re already seeing trends in the market that reflect the unique traits of this generation. So we dedicated today’s episode of the Digible Dudes to diving deep into the preferences of Gen-Zers. Joining us today is Arden Murphy, an Account Coordinator at Digible, and Rose Finnigan, Paid Media Strategist at Digible. Throughout the episode, Rose and Arden share with us some fascinating research and data along with Gen-Zers interests and how marketers can improve their efforts to appeal to the new generation.

Starting the conversation, we talk about what defines Generation Z and some of the unique behaviors that set them apart from previous generations. One of the first key things we dive into is the Gen-Z approach to interpreting online reviews. We talk about their attitude towards the trustworthiness of reviews, how they find information about the reputation of a property, and the way they approach giving reviews to businesses.

Smart features are more important to Gen-Zers compared to previous generations. We discuss the reasons behind this tendency and how property owners and operators cab improve features to attract Gen-Z renters. Gen-Zers are also more responsive to social issues and tend to choose brands that align with their values. We dive into how brands can change their ways to align more with the values of their customers.

We discuss what amenities Gen-Zers are commonly looking for when choosing a place to live and some of the dealbreakers that could lead Gen-Zers away from properties. Wrapping up the discussion, we talk about how the culture and community affect the decision-making of Gen-Zers, what online resources they use to look for properties, and how marketers can give a better web experience for Gen-Z visitors.

[09:10] Getting to Know Rose and Arden – We start the conversation with how our two guests started their careers at Digible and the work they’re doing.

[11:40] Gen-Z – Who are Gen-Z, how they’re different from previous generations, and why that’s important to marketers.

[14:40] Online Reviews – The attitude of the Gen-Z towards the trustworthiness of online reviews and their approach to leaving reviews.

[19:00] Non-Agent Tours – Rose and Arden share their thoughts on why the majority of Gen-Zers prefer non-agent tours over in-person tours.

[23:30] Smart Features – Why the availability of smart features such as smart thermostats and appliances that are connected to mobile apps are more important to Gen-Zers than other generations.

[27:00] Social and Cultural Differences – The differences that Gen-Zers are introducing to the society in terms of being conscious about social issues, diversity, and inclusion, and some hot takes from Rose and Arden about modern advertising.

[34:20] Trust in Content – The attitude of Gen-Z towards the quality of news they see on media, the content they see on social media, and adverts they’re being exposed to.

[37:40] Amenities – The importance of amenities for Gen-Zers and how property managers could improve their properties in a way that appeals to Gen-Zers.

[40:06] Deal-breakers – We asked Rose and Arden what are the things in an apartment that make them instantly reject a property.

[57:15] Websites – What measures marketers can take to make websites more informative and appealing to Gen-Z visitors.

Welcome back to the Digible Dudes. In today’s episode, we’re joined with Samantha Skrobot, Managing Partner - Real Estate Technology at GW Advisement. GW Advisement is a management consulting firm based in Chicago that focuses on offering services that solve for both employee happiness and company revenue. At GW Advisement, Samantha works directly with business owners and leaders to improve strategy and processes, related to growth strategy, product planning, and business development. Throughout the episode, Sam shares her wisdom on new developments in the real estate landscape, disruptive technologies, marketing & consumer experience strategies, and more.

Sam’s career in real estate spans over a decade. Her experience is based on different roles that cover numerous aspects of the real estate business. We talk about her career journey and her current role. Getting into today’s topic, Sam shares some observations from the property technology space. We also dive into some of the gaps that exist in the PropTech market and the possibility of new players that offer solutions to fill these gaps.

Like all other industries, automation has been showing steady growth in the real estate space as well. Sam shares her thoughts on what type of new technologies we might see in real estate in terms of automation. She also talks about the limitations of automation and how to make the best of automation technologies and trends she sees in the single-family rentals space and ILS platforms.

Tech giants such as Google and Amazon have a history of getting into new industries, offering new and disruptive technology solutions, raising concerns about anti-trust practices. We dive into the possibility of one of these tech giants getting into the real estate industry and some of the factors that may prove to be challenging for tech giants. Wrapping up the episode, Sam shares her hot takes on the limitations of automation and advice for data-driven approaches to real estate marketing.

[13:30] Sam’s Background – We start the conversation with a brief look at Sam’s real estate career of 12 years, learnings from different roles she was involved in, and her current area of focus.

[18:15] PropTech Trends – Sam shares with us some new developments in the industry that she’s excited about.

[25:40] New Players – Sam shares her take on the work some of the PropTech companies are doing and the possibility of seeing new players in the property management space.

[30:00] Automation for On-site Management – We asked Sam about what new innovations we can expect in the industry in terms of heavy automation technologies for property management.

[36:00] Developments in ILS Space – Sam’s take on what the recent RentPath acquisition means for the industry and consumers, and some other interesting developments related to ILS platforms.

[44:33] Single Family Rentals – The single-family rentals market has been growing over the last few years. We asked Sam about her predictions related to innovations in the SFR space.

[51:19] Real Estate Supply – Sam shares her take on whether the industry will be able to keep up with the demand for housing units in the near future.

[56:30] Waves of Disruption –  We asked Sam whether she sees any massively disruptive technologies coming into the industry in the next five years.

[1:00:23] Tech Giants – We talk about the possibility of tech giants such as Google and Amazon getting into the real estate space and how they might enter the industry.

[1:05:13] Hot Takes – Sam shares her contrarian opinions about the usage of automation, how it affects consumer experience and its limitations in the real estate markets.

[1:16:07] Data-Driven Marketing – Sam shares several pieces of advice related to taking advantage of data for real estate marketing.

Fiona Forward is an employee community volunteer and engagement initiative led by Digible. From its inception in 2018 and throughout its tenure, the program has contributed to improving the greater Denver community in numerous ways. In today’s episode, we’re having a conversation with Abby Glaessner, Senior Paid Media Strategist at Digible, who spearheads the Fiona Forward initiative. Throughout the episode, we dive into the idea, inspiration, and impact of Fiona Forward, and the future vision of Fiona Forward.

Abby shares her thoughts on the vision of Fiona Forward, the impact in the Denver community, and why it’s a valuable part of the Digible culture. Reid weighs in with his memories of the inception of the program and the story behind the name. We give a little sneak peek of Fiona Forward throughout the year and what's in store for 2022.

2021 was a year of great success for Fiona Forward. Abby dives deep into some of the volunteer work that was carried out under the initiative. Last year, Fiona Forward had the opportunity to partner with Food for Thought Denver, an organization that focuses on eliminating weekend hunger for children in the Denver Metro Area. Abby gets into the details of how that partnership went and the impact it made on the local community.

Initiatives like this are mutually beneficial to the local communities as well as the businesses themselves. On the one hand, these programs contribute to improving the quality of life in the local communities. On the other hand, these programs help businesses build a better culture, improve their reputation and connect better with the greater community.

[03:08] Getting to Know Fiona Forward – What Fiona Forward is why it’s important to Digible, the impact on the local community, and the story behind the name of the program.

[06:30] Inspiration – Reid reflects on the inspiration for the idea behind Fiona Forward.

[10:36] 2022 Plans – Abby shares 2022 plans for Fiona Forward and what the priorities and goals will be in this year.

[15:41] Volunteering – Abby gets into the details of some of the volunteer work they’ve been doing under the Fiona Forward initiative.

[19:18] Food for Thought – We dive into the work the Digible team has been doing with the volunteer organization, Food for Thought Denver.

[24:00] Future Vision – Reid shares his thoughts on the future vision for Fiona Forward as well as some of the new areas Fiona Forward could expand into.

[30:00] Helping Crisis Situations – We dive into how the contributions of volunteers and donations could immensely help communities recovers from crises, such as natural disasters.

[34:45] Benefits for Companies – Reid shares his take on potential benefits that businesses could get from creating a volunteer initiative.

[40:58] New Generations – We dive into how new generations are becoming increasingly more interested in volunteer work and how businesses can develop a better culture that appeals to newer generations with volunteer initiatives.

The market for ultra-luxury real estate has been growing at an accelerated pace. This market has a relatively smaller niche audience that needs to be approached differently from the traditional Class A property. We dedicated this episode of the Digible Dudes to exploring a complete marketing strategy for the ultra-luxury real estate market with an expert from Digible who has done extensive research on the ultra-luxury real estate market in the last few months. RayAnn Ortiz, Senior Account Manager at Digible, joins us to share her wisdom.

The first step in creating a strategy for a new market is properly identifying and defining the market. We start the conversation with what defines an ultra-luxury property, how the ultra-luxury properties are different from Class A properties, and the attributes of ultra-luxury properties that stood out in RayAnn’s experience. Ultra-luxury properties are a unique market, and with that come unique challenges as well. RayAnn shares her wisdom on what measures marketers can take to overcome these challenges.

Budgeting is an extremely important part of any marketing strategy, and the ultra-luxury real estate market is no different. We dive deep into some of the considerations that help us create an effective budgeting strategy for ultra-luxury properties. We also dive into the role PR plays in marketing for ultra-luxury properties and native campaigns, a cost-effective PR strategy that could be utilized for this market.

Amongst other aspects, SEO strategy also needs some adjustments to match the conditions of the ultra-luxury real estate market. We explore some of the tactics marketers can use to maximize their visibility via search, the possibility of using influencer marketing and events for this type of property, and tactics for targeting the right audience on various marketing channels.

[06:49] Defining Ultra-luxury – We start the conversation with RayAnn highlighting the research she has been doing over the last few months and the attributes of properties that were identified in the research that defines an ultra-luxury property.

[10:50] Challenges – The unique challenges that come up with ultra-luxury properties in terms of competition and marketing.

[14:06] Budgeting – Things to consider when creating budgeting strategies for ultra-luxury properties and some uncommon ways to maximize the return on the marketing investment.

[20:48] Native Campaigns – Native campaigns are a cost-effective PR approach for properties. RayAnn dives into how this can be utilized for ultra-luxury properties.

[25:06] Search Engine Optimization – How the SEO approach for ultra-luxury properties should differ from traditional properties and some SEO best practices.

[33:49] Influencer Marketing – RayAnn shares her take on the feasibility of using influencer marketing to target the right audience for ultra-luxury properties.

[38:54] Events – The possibility of using events as a method of marketing for ultra-luxury properties and challenges associated with it.

[45:32] Retention – RayAnn shares with us some of the patterns she has seen in ultra-luxury properties in terms of customer retention.

[52:24] Targeting – Tips & tricks for targeting a niche audience for ultra-luxury properties on different channels and platforms.

In this episode, we sit down with Roman Speron, Chief Development Officer, and Candace Kelly, Director, Community Marketing at Sentral, to explore the dynamic world of multifamily property management and community development.

Prepare to uncover the innovative strategies Sentral employs to redefine high-value property management and community living.

Roman and Candace share their journeys and insights, highlighting how Sentral is leading the way with cutting-edge approaches and scalable solutions in the multifamily sector.

Key Highlights & Takeaways:

• Revolutionising Multifamily Properties: Discover how Sentral is enhancing property value with unique management strategies.
• Maximising Revenue: Learn about Sentral's techniques for achieving $7 per square foot in 21 different markets.
• Leveraging Furnished Units: Uncover the benefits of furnished units and how they drive a 120% rent lift.
• Building Strong Communities: Explore the practices Sentral uses to create vibrant and engaged communities within their properties.
• Future Trends in Multifamily Management: Get a glimpse into the trends and technologies that will shape the future of multifamily property management.

Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry.

Digible:⁠ ⁠https://digible.com/⁠⁠

Fiona: ⁠⁠https://www.myfiona.com/⁠⁠

Leave a Spotify Review: ⁠⁠https://spoti.fi/3LfoEdU⁠⁠

Leave an Apple Review: ⁠⁠https://apple.co/3AA2zRj⁠

(00:00) Preview

(00:24) Intro

(06:47) Introducing Roman and Candice from Sentral

(07:32) Sentral's Business Strategy and Market Presence

(09:49) Marketing to Different Demographics

(11:23) Technology Integration and Scalability of Sentral's

Model

(17:01) Driving Operational Efficiency and Revenue

(21:06) Brand vs. Property Marketing

(23:03) Utilizing Traditional and Non-Traditional Marketing

(25:12) Partnerships with Brokers and Digital Strategy

(28:13) Managing Churn and Effective Occupancy

(30:31) Overcoming Client Objections and Challenges

Faced by Sentral

(36:08) Dissecting Marketing Expenditure

(37:34) Customizing Amenities and Experiences

(39:10) Non-Traditional Marketing Approaches

New innovations in software technologies have been entering the real estate market at a rapid pace in the last few years. And these new technologies are constantly redefining the way consumers interact with the industry. In today’s episode, we explore another unique product that helps the real estate industry by using artificial intelligence. Mat Nieves, Head of Growth & Partnerships at MeetElise joins us today to dive into the amazing features the platform offers.

We start the conversation with a quick look at Mat’s career. He started his career with the real estate marketplace, Zillow and then went on to join MeetElise to work on its AI solutions. MeetElise has been showing amazing growth over a relatively short period. We dive into the strategies and traits of their technologies that contributed to this rapid growth. We also touch on the market segment MeetElise is trying to cater to and some of their competitors as well.

MeetElise is quite different from its competitors in terms of the technology and how it’s integrated. It introduces a whole new level of features for nurturing leads, automating lots of work that is typically carried out manually. Mat talks about how MeetElise better integrates into the client’s systems compared to its competitors.

Another area we touch on is the unique onboarding process of MeetElise that has contributed to its popularity. We dive deep into the process of implementing, testing, and making the process smooth. We also talked about some of the challenges the team had faced and what they did to overcome them. Wrapping up the episode, Mat shares his take on how the future of real estate may evolve with the increased usage of automation technologies.

[11:48] Mat’s Background – How Mat started in the real estate industry and his journey to his current role at MeetElise

[13:30] Rapid Growth – Mat shares his take on what contributed to the quick growth of MeetElise in the last few years.

[16:04] Product and Market – Mat talks about what the target market segment of MeetElise is and how MeetElise differs from traditional chat-bots.

[21:02] Nurturing Leads – Mat compares existing technologies used in the real estate market in terms of the effectiveness of nurturing leads against what they offer at MeetElise.

[30:22] Partnerships – Mat talks about the possibility of creating partnerships with other players in the industry over the next few years.

[33:24] Challenges – Some of the challenges the MeetElise team had to face in the market and the measures they took to resolve the challenges.

[37:05] Onboarding – We dive into the onboarding process of MeetElise, and some of the things they pay a lot of attention to when integrating with their clients’ systems.

[40:21] Transparency – Why transparency matters in real estate, new automation technologies have been implementing increasingly more transparent options for consumers and how this tendency may evolve soon.

[47:51] Hot Take & Predictions – Mat shares his hot take on how the traditional leasing staffing model is going to be changed in the next few years and some other predictions based on the data they’ve seen at MeetElise

MeetElise: www.meetelise.com

2021 was a year of tremendous growth and transformation for Digible. With the arrival of 2022, we dedicated this episode to talking about exciting things that happened in 2021, as well as what to expect from Digible in the year ahead. Joining the podcast today are the three founding members of Digible, David, Nicole, and Reid.

We start the conversation by reflecting on how we came back to the office in June 2021. Due to the pandemic, Digible transitioned to remote work in 2020 and since then has been implementing numerous processes to make the remote work as smooth as possible and to create a better remort work environment for the team. We talked about how it felt to be at the office again, the pros and cons of being in the office compared to remote work, and reminisced on the year-end celebrations.

Another part of returning to the normal routine was travel. Nicole shares her experience of traveling to different places to meet stakeholders and how the in-person meetings helped improve professional relationships. Nicole also touches on the measures Digible took to improve internal communications and some of the onboarding and training processes that enabled a fast-growing environment.

Diving into Digible's future plans, we talk about what customers can expect from Digible in terms of products and features. We also touch on potential partnerships of 2022 and Digible's goals for 2022.

[00:53] Coming Back to the Office – Nicole reflects on the process of coming back to the office after a long time of remote work.

[07:01] Year-end Celebrations – Reid and David share some fun memories related to the year-end celebration and some of the achievements of Digible in the year 2021.

[12:08] Travelling – Nicole shares how it felt to travel to meet clients and foster relationships.

[16:38] Products – The Digible team product development initiatives in 2021.

[21:00] Communication – Nicole shares her thoughts on how the team overcame challenges associated with maintaining internal communication in a fast-moving environment.

[24:00] Onboarding and Training – Reid reflects on the process Digible implemented in 2021 for onboarding new staff members and training them that enabled Digible to grow at a fast pace.

[28:34] Future Plans – Nicole dives into what new features of Fiona that customers can expect to be rolled out in the year 2022.

[32:18] New Products – Reid talks about some of the upcoming Digible products he's excited about.

[37:57] Partnerships – The potential Digible has for building new partnerships and strengthening existing partnerships in 2022.

[40:00] Goals – Nicole shares her thoughts on goals for 2022, emphasizing her expectations for implementing new procedures for recruiting talent and some predictions for the year ahead.

2021 has been a year of tremendous growth for Digible and we’re getting ready for more in the coming year. In this episode of the Digible Dudes podcast, David & Reid talk about their predictions for the next year. Throughout the episode, we explore how the industry evolved compared to predictions for 2020, predictions for new technologies, the possibility of companies in the real estate industry going public, and some of the industry trends expected to continue gaining popularity.

We start the discussion with a comparison of predictions. David & Reid share what they predicted for the year 2020 and the predictions that they did and didn’t get right. One of the interesting parts of that was the behavior of the commercial real estate market and the event that influenced the market, including the pandemic and its ripple effects.

Moving on to technology, we dive deep into the usage of paid search and SEO in the real estate market. David & Reid share their thoughts on why paid search and SEO will gain more traction in the next year. We also talk about co-op email campaigns, which enable brands with similar goals to team up in their marketing efforts.

One of the major buzzwords we’ve been hearing over the last couple of years is artificial intelligence. And like many other industries, AI is making its way into the real estate market, empowering new tools and technologies based on AIs. Reid and David share their thoughts on how AIs will power some of the emerging new technologies and what gives them the potential to be a big thing in the coming year. Wrapping up the episode, we talk about some of the companies that grew rapidly in the real estate space and the possibilities of them becoming publicly traded companies.

[02:00] Last Year Predictions – We start the discussion by comparing 2021 predictions and what actually happened.

[05:09] Commercial Real Estate – How the pricing of commercial real estate behaved pre and post pandemic compares to the predictions we had for 2021.

[07:15] Search & SEO – Reid shares his thoughts on how paid search and SEO has been a trending topic in the industry in the last year and why that trend is going to continue.

[10:00] Artificial Intelligence – How AI is going to be powering more parts of the industry in the next year and what businesses need to consider when utilizing AI-based tools.

[12:45] Co-op Email Campaigns – Why teaming up with brands with similar goals is going to be a smart idea for the next year.

[17:30] NLG & NLP – How Natural Language Generation and Natural Language Processing can be used to make marketing more efficient.

[21:21] Single Family Rentals – Reid shares his thoughts on how the single-family rentals market grew rapidly in 2021 and why it’s going to keep growing.

[25:00] Self-guided Tours – Reid explains the reasons behind his prediction that self-guided tours will grow in popularity in the next year.

[28:00] Future of ILS – David shares his take on how internet listing services may evolve in the next year.

[32:00] Going Public – Why the next year is a good time for some of the big companies in the real estate market to go public.

[38:06] Entrata – David shares his thoughts on the performance of Entrata this year and how they will grow during the next year.

Do you have any bold predictions for the multifamily housing industry for 2022? Drop us a line at hello@digible.com

Today on the podcast, we have the Digible Dudettes. Nicole Staley, Co-Founder & VP of Client Services at Digible, and Isobel Parish, Client Services Manager at Digible are here to share the key takeaways from a session on opportunities and risks in a single-family rental market they attended at OpTech. Throughout the episode, Nicole and Isobel cover the latest insights about single-family rentals, including new trends in the single-family space, challenging aspects of operating single-family rentals, and marketing strategies for adapting to new developments in the single-family rentals space.

[01:17] New Terms & Definitions – Nicole and Isobel share their thoughts on the new terms and definitions from the session that is unique to the single-family rentals market.

[03:47] Single-family vs. Apartments – Key aspects that set the single-family market apart from apartments.

[04:49] Smart Tech – How smart technologies are coming into the single-family market, and the pros and cons of having smart tech in single-family properties.

[06:44] Maintenance – How the maintenance aspect of single-family is different than apartments and some ways of making maintenance more efficient.

[09:25] Challenges – Challenges that single-family operators have to face and possible solutions for them.

[12:29] Strategies – Important concept for creating marketing strategies for the single-family space.

[16:24] New Generations – What Millenials and Gen-Z apartment seekers are looking for in their new home and what marketers need to keep in mind about reaching the new generations.

In this final episode of the AIM short series, David & Reid have an insightful conversation with Tom Lisak, SVP of Sales at LCP360, a company that specializes in virtual tours, 3D renderings, and many other innovative solutions that allow the real estate industry to modernize their digital strategies. Throughout the episode, we explore the solutions LCP360 offers to the industry, the integrations they have with multiple platforms, and Tom’s take on future industry trends.

[06:47] Industry Recognition – Starting with the level of reputation and recognition LCP360 has built in the last ten years.

[08:23] VR Technology - Tom shares his thoughts on how virtual reality solutions have evolved since their early days and their implications in the real estate industry.

[10:35] Virtual Tours – How virtual tours can be utilized for property marketing, the pros and cons of virtual tours, and strategies for measuring success and ROI.

[13:20] LCP360 Solutions – Tom shares with us some of the features they offer and some exclusive features they provide by partnering with Google.

[17:00] Asset Management – We explore the features LCP360 provides for managing multiple assets.

[18:20] Business Model – The business model of LCP360 and possibilities of recurring revenue from their solutions.

[21:47] Analytics – Tom dives into the analytics feature they have built and how these features can be used to improve the marketing efforts.

[24:00] Predictions - Tom shares his take on what’s going to change in the next few years in the industry.

Welcome back to the Digible Dudes podcast. In this series of short podcasts, we bring you insights from industry experts that attended the AIM 2021 Conference. In this episode have Trevor Park, Head of Marketing, and Tiffany De Alva, Director of Content Marketing at BetterBot. Throughout the episode, we explore the possibilities of using bots for real estate marketing.

Artificial Intelligence and Bots have been showing up in our daily lives now more than ever. We discuss the experiences with bots we have in our lives and the growth of these types of technologies in the last few years. Answering the plethora of questions that customers have has always been a challenge for chatbots. We talk about Betterbot’s plans to expand the range of questions the bots can answer up to 80%.

As the technologies advance, we’ll be able to integrate bots for many elements in the sales funnel. We talk about the possibilities of integrating bots into the sales process for lead nurturing and engaging with customers over social media. Wrapping up the episode, Trevor and Tiffany share their take on the future of bots and related technologies.

[03:14] Getting to Know Betterbot – We start the conversation talking about what Betterbot is and the value proposition it provides to the industry.

[07:50] Answering More Questions – Trevor talks about their goals for bots to be able to answer 80% of the questions they receive and the innovative strategies they’re utilizing to achieve that goal.

[10:32] Property Specific Questions – How Betterbot plans to give bots the ability to answer very specific questions that are unique to an individual apartment community.

[12:41] Lead Nurturing – How bots can be involved in the process of lead nurturing and how it saves time for marketers.

[15:02] Bots for Engagement – Tiffany talks about the possibility of having bots involved in engaging with people on social media and the pros and cons of it.

[18:44] Integrations with CRM – Some of the practical issues related to CRMS that arise with complex consumer behaviors and address these issues. 

[23:04] Future of Bots – We talk about what Tiffany and Trevor thinks about what developments we might see in the industry related to bots and Betterbot’s future plans.

Welcome to the Digible Dudes podcast. We’re back with another short interview packed with insights from AIM 2021 conference. In this episode, we chat with with Stephen McFadden, the President of Perfect Promotions, which offers a unique blend of innovative branding solutions to the multifamily industry through branded merchandise. In this interview, we talk about some of the recent industry trends and how they affect consumers.

[03:19] Pandemic & Supply Chains – Stephen shares his insights on how the supply chains and distributors were affected by the pandemic and the current status of getting things back to normal.

[06:00] Logistics – Logistics challenges the apparel industry is facing at the moment and how they might affect the industry and consumers.

[09:39] Domestic vs. Outsourcing – Stephen explains how and why some tasks and processes in the apparel industry are carried out domestically while some others require international business.

Geofencing is one of the newly emerged technologies that allow marketers to utilize location data to carry out marketing with increased precision. However, some businesses in the real estate industry seem to be reluctant to utilize geofencing due to concerns about complying with fair housing regulations. At AIM 2021, David and Reid conducted a short interview with an expert on this topic. Matthew Kilmurry, CEO of Apartment Geofencing joins us to talk about how apartment marketing can benefit from geofencing.

We start the conversation with a brief review of Matthew’s background in the agency world, the story behind his company, and what it offers to the market. Talking about the technology, Matthew shares with us how his company is able to provide geofencing while being compliant with fair housing and privacy regulations. We also talk about integrations with multiple platforms, how attribution works when it comes to integrations, and Matthew’s take on being in a niche market. Wrapping up the interview, Matthew shares some of the interesting sessions he attended at AIM 2021.

[03:06] Matthew’s Background and Apartment Geofencing – Matthew shares with us the story of starting ApartmentGeofencing.com, his experience before that, and what his company offers to the apartment marketing industry.

[05:50] Methodology – We dive into the strategies Matthew’s company uses to provide geofencing abilities to marketers while maintaining compliance with fair housing and privacy regulations.

[10:25] Niche Markets – Matthew shares his take on the experience of working in a niche market as a company and the challenges associated with it.

[12:44] Integrations and Attribution – We dive deep into some of the tactics and strategies for utilizing integrations between multiple technologies and platforms and ways to attribute and track the success of these integrations.

[16:50] Matthew’s AIM Experience – Matthew talks about some of the interesting things he experienced at the AIM conference.

The Apartment Innovation and Marketing Conference 2021 (AIM), was held in October 2021, and the Digible made their way to the conference in Huntington Beach, California. In this short podcast episode, David and Reid share their first impressions of the event and some of the interesting sessions they attended at the conference. Stay tuned with the Digible Dudes podcast, as we’ll be sharing more highlights and takeaways from other sessions from AIM 2021 in the next week.

We start the podcast today with a recording David & Reid did at the conference, just before the first day’s sessions started. They talked about the first impressions of the event, the agenda, and the sessions they looked forward to. In the next part of the podcast, David & Reid shared their thoughts on a couple of interesting sessions at the conference and what they learned from the sessions.

[01:31] Agenda – David & Reid go through the agenda and talk about the sessions they were looking forward to and the guest speakers who were attending.

[08:13] Hot Takes – Reid shares his hot takes and bold predictions for the event.

[12:20] Participation – For David, the crowd at the conference was more than he was expecting. He shares why that was the case, given that the country is still with COVID and what some of his favorite sessions included.

[17:21] Google My Business & Single-Family Rentals – David shares his experience on the sessions he attended on how Google My Business can be utilized for the apartment marketing industry and the trends in the single-family rentals sector.

[20:03] Final Thoughts – David and Reid share their thoughts on some other trends that were brought up in the sessions they attended.

Building a credible online reputation is an essential component of every industry, especially multifamily. Regularly generating positive reviews is one of the key ingredients of a successful plan to build a reputation. Our guest today is a Co-Founder of a company focusing on helping businesses generate reviews. Alex Bennett, the Chief Revenue Officer of Opiniion Inc, joins us today to discuss what apartments owners and operators should keep in mind about building reputation and generating reviews.

Opiinion was founded in 2017 with Alex and a few other co-founders who were in different industries, from property management to medical offices. Focusing on these key industries gives Opiniion the ability to implement specialized features to match the unique requirements of these industries that generic review systems do not offer. Throughout the episode, we cover how Opiniion is creating this unique value proposition and learn about how property owners can improve their reputations.

We hear about the inception of Opiniion and Alex’s career journey leading up to the start of Opiniion. One of the key concepts we touch on is the value of proactive measures and how it contributes to the growth of reputation more than reactive measures. Talking about the solutions Opiniion offers, we dive into some of the special features Opiniion offers specifically for the property management industry. We wrap up the session with Alex’s thoughts on what the future of reviews might look like.

Continuing with a tarnished reputation from previous ownership or management can be a frustration for new owners of a property. Alex shares his wisdom on strategies new owners can utilize to build a reputation over time. One of the ways Opiniion has made life easier for consumers is by making the review process easier. We dive into how this happens and the features Opiniion has implemented in order to achieve that. We also talk about how people behave in negative experiences, how keywords in the reviews affect the reputation and opinions of consumers who refer to the reviews.

[09:59] Opiniion – We start the discussion by taking a look at Alex’s background, how Opiniion was started, what it offers to the multifamily industry, and problems they strive to solve.

[16:32] Reactive vs. Proactive Measures – Alex shares his wisdom on why proactive measures contribute to getting positive reviews and a good reputation more than reactive measures.

[25:01] Features for Property Management – Alex shares with us some of the unique features Opiniion had to implement in order to serve the property management industry and how they solved those problems.

[29:00] Reputation & Ownership – When a property’s ownership changes, their online reputation remains from previous management. This is an issue that new property owners frequently face. Alex shares his thoughts on how new property owners can improve their reputation.

[37:47] Resident’s Journey – Alex shares his thoughts on how a consumer approaches researching apartments and what marketers can learn from consumer behaviors to improve their marketing efforts.

[43:44] Keyword Research – The role keywords play in reputation building for property management and some of the key findings of Opiniion’s work related to keywords.

[48:38] Internal Feedback – Alex shares his take on private feedback in an internal system and how it relates to the public feedback the potential residents see on websites.

Want to learn more about how we can support your online reputation? Reach out to us at hello@digible.com.

In this episode, we sit down with Grady Newman, founder of Resi, to explore the future of multifamily marketing, websites, and technology.

Prepare to uncover the innovative strategies that Resi employs to revolutionize the multifamily industry.

Grady shares his journey from energy efficiency to multifamily marketing, highlighting how Resi is leading the way with cutting-edge technologies and scalable solutions.

Key Highlights & Takeaways:

• Transforming Multifamily Websites: Discover how Resi is making multifamily websites more efficient and user-friendly.
• Scalable Marketing Solutions: Learn about the challenges and solutions in creating scalable and flexible marketing platforms for multifamily properties.
• AI and Data Integration: Uncover the potential of AI and data in enhancing renter experiences and marketing efficiency.
• Enhancing Renter Experience: Explore the tools and practices that make the renter experience smoother and more enjoyable.
• Future of Multifamily Marketing: Get a glimpse into the future trends and technologies that will shape multifamily marketing.

Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

Welcome back to another episode of the Digible Dudes podcast. We always keep in touch with the new innovations that happen in the real estate industry and bring you info about the latest developments. In today’s episode, Jonas Bordo, co-founder, and CEO at Dwellsy joins us to talk about platforms that focus on creating a quality experience for renters as well as property owners and the innovative solutions they offer to the multifamily housing market.

Throughout his career, Jonas has gathered tons of experience in several roles related to the property management business and that experience came in handy for the beginning of Dwellsy. Founded in 2019, Dwellsy grew to become a very successful platform with their unique value propositions of providing quality and relevant results to their users. We start today’s conversation with a brief overview of Jonas’s background and how Dwellsy was started.

Dwellsy has a few unique aspects that clearly makes it stand out from platforms. We dive into how Dwellsy is different from traditional internet listing services, current issues, and available solutions that Dwellsy is tackling, along with Dwellsy’s unique value proposition. We also talk about how Dwellsy continues to be a free platform while making a profit through additional services they provide to property owners.

One of the areas Dwellsy is heavily improving is the quality of leads. We talk about why the quality of leads matters, what measures Dwellsy has implemented to improve the quality of leads and the results they’ve been seeing. We also talk about some of the strategies they are using to mitigate fraud on their platform. Wrapping up the episode, Jonas shares some memories and lessons learned from his journey of building Dwellsy.

[06:00] Jonas’s Background and Dwellsy – We start the conversation by diving into Jonas’s background in real estate, how Dwellsy started and what problems they solve for property owners and renters.

[11:00] Numbers for Multifamily Market – Jonas breaks down some numbers of multifamily properties listed in ILS platforms and the level of scaling Dwellsy has achieved.

[16:00] Dwellsy’s Business Model – We talk about the unique value proposition of Dwellsy and how they make money through the platform with the optional services they’re offering.

[21:05] Competitors – Why Dwellsy is different from its competitors and current industry issues Dwellsy is addressing.

[31:29] Syndication – Dwellsy is not syndicating their listings on any other platforms. Jonas shares his thoughts on the reasons behind this decision and how it relates to their business model.

[38:00] Quality of Leads – Why Dwellsy is focusing more on improving the quality of leads for property owners via Dwellsy.

[51:00] Demographics – Jonas shares his thoughts on the demographics of renters they’ve been seeing in the market and how that information is used in their marketing strategy.

[1:01:32] Combating Fraud – Jonas dives into what strategies they’re using at Dwellsy to mitigate fraud and make their platform a safe place for users.

[1:07:59] Startup Life – Jonas shares what it was like to start and build a business no one has done before and the valuable lessons he learned on his journey.

[1:13:54] Renter Experience – We look at how property listings could be updated to create a better experience for the renter by using tactics such as combining listings for rentals with other content that helps people make decisions about where to live.

Resources:

Check out Dwellsy: dwellsy.com

Housing legislation was first introduced in order to battle the issues related to discrimination in the real estate industry. Since then, complying with fair housing regulations has been one of the most important concerns for people in the multifamily marketing industry. In today’s episode, we're giving a recap from our Digible Summit, where we talked extensively about how to maintain fair housing compliance in the age of digital advertising. Joining us today are David Lerchbacher, Digible’s Chief Data Officer, Doug Chasick, fair housing consultant, and Professor Scott Burris from Temple University.

We start the conversation with a brief review of the history of fair housing legislation and the motive behind implementing these regulations. We also talk about Digible’s Fiona platform and how It helps with fair housing complaint-related activities. Then we moved on to a small FAQ session where Lerch answered some of the questions we received from the audience.

We discuss some of the confusing points related to maintaining fair housing compliance regarding digital ads. We also talk about some of the consequences of not maintaining compliance, and our thoughts on protected classes, and how we could improve their advertising initiatives.

We asked Scott about some of the research he was a part of a few years back and what they discovered in that research that reveals some of the voice trade issues related to fair housing across the country. We also talked about the efficacy of self-policing versus government regulations and Scott provides insight on a common set of rules across the country at the federal level. Wrapping up the episode, we talk about what are the most efficient ways of taking action against housing violations.

[01:45] History of Fair Housing – The purpose behind fair housing legislation and how it evolved over the years.

[04:28] Fiona – What Digible’s Fiona platform offers in terms of fair housing-related features and the results of the tests conducted by the Fiona team.

[09:50] FAQ – Lerch answers a few questions we have received regarding fair housing compliance, complaint handling, and lawsuits.

[15:02] Wording - Our second guest, Doug Chasick, explains one of the confusing aspects of using terms related to walkability in a way that is not discriminatory.

[21:56] Squeaky Clean - Doug emphasizes why it’s important to be squeaky clean in terms of marketing efforts. He also shares his take on how training comes into play for compliance.

[29:56] Third-party Agencies - We asked Doug who would be liable in a complaint about a scenario where a property owner hires a 3rd party agency and that 3rd party makes a compliance mishap.

[32:12] Consequences - Doug explains the consequences of complaints and federal lawsuits related to fair housing discrimination.

[35:00] Protected Classes - Doug shares his thoughts on what protected classes he’s like to see being added to the national protected classes that are currently protected only in a handful of areas.

[38:27] Future Changes - We asked Doug about what changes he sees coming in the next few years for the real estate marketing arena.

[54:45] Federal Fair Housing Laws - Doug asked Scott about his thoughts on implementing one set of rules across the whole country and the pros and cons of it.

[58:17] Tools and Issues - Scott shares his take on the use of technology to identify the scale of fair housing-related issues and the most efficient ways to implement the most effective auditing procedures for finding issues and taking action against fair housing violations.

Welcome back to the Digible Dudes podcast. In March 2021, Nicole was approached to be on the advisory board for the Customer Experience Certificate Program at the University of Colorado - Boulder. The University connected with leading experts in the industry, and none other than Nicole, one of our founders, was selected. In today’s episode, we talk about what Nicole learned while following the course and some of the concepts it teaches marketers about maintaining customer success.

We start the discussion with a brief review of the course structure and Nicole’s initial impressions of the course material, and the ideal audience for the course. We also talk about how the universities are introducing more and more new programs that are related to new technologies, concepts, and emerging industry trends.

Two of the key concepts Nicole emphasizes are high touch and tech touch:

High touch is the concept of helping and supporting customers on a human level throughout the buying process and lifecycle.

Tech touch is an approach that more frequent touchpoints managed by software. Nicole shares her thoughts on the pros and cons of each concept and how to keep a healthy balance of the two concepts in a business.

The perception of customer success is something all businesses must take seriously. According to Nicole, some of the stats gathered from the industry show that 80 percent of companies think that they’re providing a superior experience, and 92 percent of customers disagree with that. Nicole dives into why it’s extremely important for companies to take a hard look at this behavior and how to improve their customer experience.

[01:00] Structure – Nicole starts the conversation with an overview of the structure of the course and her thoughts on the course content.

[03:57] Trends in the Academic Arena – Nicole shares her thoughts on how universities are evolving by offering new programs to match newly emerging sectors.

[07:18] Learnings – Nicole’s takeaways from the program related to the onboarding process for customers.

[10:15] High Touch & Tech Touch – The pros and cons of the two concepts and the influence they have on customer success, along with Nicole’s predictions about how the nature of touchpoints may change in the near future.

[14:16] Perception – Nicole identifies perception as a crucial aspect of customer experience. She talks about the huge gap between how service providers think of the success of their service and how customers think about it.

[17:40] Pain Points – The value of identifying customer pain points and how marketers can do it better.

[20:03] Progress – Nicole talks about key takeaways so far and the curriculum and the timeline of the course.

This year’s Digible Summit is just around the corner. In today’s episode, we share what multifamily marketers can expect at the virtual Digible Summit, session topics, and featured guest speakers. Joining us today are David Staley, Reid Wicoff, and Nicole Staley.

Fair housing has been one of the key topics in the real estate landscape throughout the year 2021. And it’ll be one of the key topics we focus on at the Digible summit as well. Starting today’s discussion, David dives into some of the sessions planned around fair housing and maintaining compliance with fair housing regulations. We talk about the guests that’ll be attending and what specific areas we plan to explore in these sessions.

The future of technology is one of the crucial aspects and challenges of the multifamily housing industry. We’ll have some interesting sessions about websites and other technologies. Today, Nicole and David talk about some of the areas they plan to cover at the summit in relation to technology. Reid will be moderating a few sessions, and one of them is on the impact consumerization will have on the multifamily markets. We dive deep into what his session will include and the different perspectives he plans to bring into the conversation. Wrapping up the episode, we talk about how properties with zero amenities may influence the future of the industry.

[00:31] Fair Housing – In past episodes on the Digible Dudes, we have discussed many topics related to fair housing. And it’s one of the flagship topics for the summit as well. David talks about the aspects of fair housing we’ll cover at the summit.

[05:35] Compliance – One of the specific areas we’ll dive into in relation to fair housing is maintaining compliance with fair housing regulations. We talk about what to expect at the summit in terms of compliance.

[07:40] Websites and Technology – David & Nicole share their thoughts on plans to explore new possibilities for websites and other emerging technologies that help us better serve the customers.

[12:05] Consumerization – Reid talks about what he’s planning for a session he’ll be moderating on the impact of consumerization on the multifamily market. Reid also talks about the guests who will be in the session and the different perspectives he plans to bring into light through the session.

[15:47] Amenities – Something that David has recently noticed is that properties with zero amenities seem to be popping up in some locations. David and Reid share their thoughts on what this trend may mean for consumers.

Resources:

Register for the Digible Summit:
digible.com/digible-summit-2021A

Apartmentalize, the annual conference from the National Apartment Association was held from August 30th - September 2nd. Although Digible wasn’t present at the conference as a vendor, David, Reid, and Nicole made sure to be there as attendees. Throughout this episode, we dive into the highlights of the conference, interesting solutions presented at the conference, and some of the key takeaways.

We start the conversation with how the general ambiance was at the event. David, Reid, and Nicole share their thoughts on their first impressions about the event and how the logistics were handled compared to past NAA conferences. We discuss the unique vendor-to-vendor interactions and how this allows vendors to build partnerships.

Nicole shares her thoughts on the possibility of having a Digible booth at the next iteration of the conference. Building on that, Reid and David share their thoughts on how NAA and other industry events open up opportunities to connect with potential customers and stay up to date with the newest innovations in the industry.

The way businesses get information about their markets has been drastically changed over the last decade, and the real estate industry is no exception. We talk about how marketers are relying more and more on statistical analysis and AI tools and how this trend may shape the future. Wrapping up the episode, we cover the interesting concepts that made the conference memorable.

[01:02] First Impressions – David starts the conversation with his first impressions about the event, the ambiance, and the attendance compared to the previous one.

[06:23] Vendor to Vendor – Reid & Nicole share their takes on how the event facilitated vendor-to-vendor interactions and opportunities for building partnerships and collaborations.

[06:23] Next Year – Nicole talks about the possibility of Digible having a booth at the next NAA.

[11:44] Digible & Events – Reid shares his take on how Digible might be attending industry events in the future and possible opportunities that might emerge.

[19:07] Consumerization – How consumerization is impacting events such as NAA and how new technologies are coming into play.

[24:33] Analytics – Reid shares his thoughts on what he’s seen at NAA 21 about surveying statistics and how AI tools featuring in-depth analytics features may lead the future of marketing strategies.

[29:07] Highlights – We talk about some of the interesting, innovative solutions and new technologies presented at NAA along with key takeaways from the event.

On July 20th, RealPage, Inc, a leader in providing software and data analytics tools to the real estate industry, announced that they have entered into an agreement to acquire G5 Search Marketing. G5 is a SaaS company that provides AI and other new technologies to marketers to help them amplify their impact. In today’s episode, Reid and David are here to talk about the potential outcomes of this acquisition and how it may affect the real estate industry.

Reid starts the conversation by sharing the thoughts he had when he first got the news about this acquisition. He shares that it came as a bit of a shock and a surprise because of some of RealPage’s previous acquisitions and the area of business they’ve been focusing on. RealPage has a long list of businesses they have acquired since they went public in 2010. David talks about the history of RealPage’s acquisitions, the nature of businesses they’ve acquired, and how these acquisitions may have contributed to their growth.

Another area we touch on is the commonalities among RealPage’s acquisitions. Reid shares his thoughts on the ‘common denominator’ of RealPage’s acquisitions and what RealPage may be hoping to do with these acquired businesses in terms of growth. David talks about what this recent acquisition may look like in a best-case scenario. Toward the end of the episode, we talk about how these acquisitions may affect the consumer, industry, and some opportunities for investors to make use of emerging technologies for growth. Wrapping up the episode, David and Reid share their thoughts on what they’d do in case they received an acquisitions offer for Digible.

[00:48] First Impressions – Reid starts the conversation with what his thoughts were when he first heard the announcement that G5 is being acquired.

[03:34] RealPage’s Acquisitions – RealPage, the company that is acquiring G5, is not a newbie to acquisitions. David talks about their previous acquisitions and how they contributed to RealPage’s growth.

[08:48] Value of Websites – Reid shares his thoughts on the value of websites and online platforms operated by the companies that are being acquired by RealPage.

[14:04] The Common Denominator – Reid shares his thoughts on what all the businesses acquired by RealPage have in common and where RealPage may be headed with all these acquisitions.

[16:06] The Bull Case – We talk about what it may look like if this acquisition ends up in a best-case scenario and some of the issues RealPage may have in terms of integrating with these newly acquired businesses.

[21:44] Effect of Acquisitions – How acquisitions affect the buyer business, consumers, and the industry.

[28:00] Opportunities for Investors – Reid shares his thoughts on some of the things that might get investors excited, such as opportunities to grow businesses through automation.

[33:57] Acquisition Offers – David & Reid shares their thought on how they’ll react if they received an offer of acquisition.

Welcome back to the Digible Dudes podcast. This week, we’re back with some fascinating findings of another case study conducted at Digible. It’s a widely accepted concept that a multi-platform approach can significantly improve conversions and ROI. However, the Digible team wanted to get some solid numbers to measure this impact. So the team conducted a study using more than 500 properties. David Staley, Reid Wicoff, Adam Walters, and Nicole Staley are in the studio today to talk about how a multi-platform marketing approach can improve ROI in real estate marketing.

We start the conversation with what influenced the team to conduct this case study and what they hoped to find out from it. Adam shares some of the most important results of the study and performance metrics that demonstrated how big of an impact a multi-platform approach can generate. Here are some if the things found in the study:

· In properties that ran SEO along with Paid search, their paid search conversion rates increased by 32.09%, and website conversion rates in Google Analytics increased by 371.42%.

· By adding a Display campaign to paid search and social efforts, Total Media Cost Per Website Lead in Google Analytics decreased by 75.79%, and Website Conversion Rates in Google Analytics increased by 158.09%.

In the next part of the episode, we talk about how the industry typically behaves. Nicole shares some of the reasons why many marketers typically start with a search campaign, add more platforms but, at some point, and the role attribution plays in this. Another area we focus on today is programmatic advertising. We talk about how it works and the performance metrics that show its impact.

It’s important for a savvy marketer to know when to go for a multi-platform approach. Reid shares his thoughts on what to consider when deciding that. Towards the end of the episode, we explore How reputation, reviews, and ratings make an impact on the decision-making process of potential customers, ultimately impacting the conversions.

[01:42] Background – Nicole shares the motive behind this case study and the questions they were trying to answer with this case study.

[03:23] Findings – Adam shares the key findings of the study related to performance metrics and behaviors of website visitors.

[06:30] SEO – Reid shares his thoughts on how SEO optimizations on a website can dramatically affect the performance of conversions.

[10:16] Industry Behavior – Nicole talks about why many clients typically start their campaigns with search campaigns, later add more platforms, and eventually defaults to search.

[11:36] Programmatic Advertising – David and Nicole talk about programmatic advertising and how the numbers stack up in terms of performance and cost savings by utilizing programmatic advertising.

[16:31] When to Switch – Reid talks about some of the things marketers should consider when deciding whether taking a multi-platform approach is the right choice.

[20:19] Working with Clients – Nicole shares her thoughts on how they’re collaborating with clients to get started on multi-platform marketing approaches.

[24:48] What’s Next – David talks about some of the studies his team has been doing and what questions their research may answer in the future.

[27:29] Reputation – Reid and David talk about how reputation and ratings come into play when it comes to conversions and building trust about the brand.

Resources:

The Impacts of a Multi-Platform Marketing Approach:
digible.com/digible-blog/2021/6/30/the-impacts-of-a-multi-platform-marketing-approach

Entrata has a long history in the property management industry. And it’s also been an inspiring company. David and Reid dive into the conversation by talking about their history and why Entrata is one of the companies they look up to. Although they’ve been under the radar for almost two decades, Entrata has been performing extremely well. We talk about the performance metrics of Entrata and how their performance data may have contributed to securing this huge investment.

After receiving this huge investment, Entrata will have great potential to grow bigger and push its boundaries. This may include entering into a whole different arena with bigger competitors and new markets. David shares his thoughts on what it might look like when they have to compete against a new set of businesses and how the company may change its direction.

Another area we cover today is the possibility of Entrata going international. Making software solutions available to new markets is always a complex process that calls for more resources and careful planning and oversight. We talk about possible steps Entrata might have to take and possible acquisitions it may have to make in order to go international, and how they’ll have to manage investor expectations while going through a major transformation. Toward the end of the episode, Reid and David share their thoughts on what it’ll be like when Digible becomes two decades old and some shocking but fascinating statistics on what happens o most major acquisitions.

[01:08] Entrata’s Way – David & Reid talk about their experience with Entrata and why Entrata has been one of the self-funded companies that they look up to.

[04:38] What the Numbers Say – Entrata has been in business for almost two decades and growing significantly. David breaks down the numbers of how they’ve been performing and what probably helped them secure this huge investment.

[07:09] New Weight Class – Now that Entrata has secured a half-a-billion investment, they’ll be entering a different environment. David shares his take on who Entrata will be competing against and the direction the company may be heading in the near future.

[12:01] Going International – The possibility of Entrata entering new markets across the globe and possible steps they’ll have to take and acquisitions they might have to make.

[17:31] Human Resources – David shares his take on Entrata’s way of staffing and how it may change now that they have this huge investment.

[22:00] Investor Expectations – What Entrata may have to consider in the future in terms of maintaining expectations of investors if they’re going international, which may be a long business venture.

[26:46] Digible at 18 Years – Reid shares his take on what he thinks it’ll be like when Digible is as old as Entrata is right now.

[32:43] Success in Acquisitions – According to Harvard Business Review, typically 70-90% of acquisitions are abysmal failures. David & Reid talk about the shocking nature of this finding and how it would influence Entrata’s potential acquisitions in the future.

[36:37] Predictions – David shares his thoughts on how Entrata might be doing things differently in the near future.

Resources:

Entrata Raises $507 Million After 18 Years Bootstrapped, Making It Utah’s Newest Software Unicorn: forbes.com/sites/alexkonrad/2021/07/07/utah-unicorn-entrata-raises-507-million-after-18-years-bootstrapped

Welcome back to the Dible Dudes podcast. This week, we have David, Reid, and Nicole, the three co-founders of Digible to dive deep into a conversation that every company should focus on at some point in the lifetime of the business; the vision. In this episode, we talk about what inspired the start of Digible, how the vision evolved over the years, the framework used to develop Digible’s vision, and some of the out-of-the-box strategies Digible uses to build a better work culture and make the world a better place.

Whether in life, or a business venture, it’s a crucial step to figure out the purpose, core values, and what your goals are. We start today’s conversation with a brief review of how the Digible team made their purpose and core values clear and some of the things that inspired the whole business venture. In several of our previous episodes, we’ve talked about some of the books written by Jim Collins. The Vision Framework by Jom Collins is a great resource that helps entrepreneurs get their vision made clear. We dive deep into the technicalities of the framework and how it paved the path to creating and developing Digible’s vision.

If you search for #digibledogs on LinkedIn or Instagram, you’re going to some of the little friends we have at Digible. And that is just one of the many out-of-the-box things we do at Digible to create a work environment that makes the typical day of work more exciting than ever. We talk about why Digible is dedicated to creating a better work culture, some of the strategies Digible utilizes to make it happen, such as introducing a four-day workweek, and how these efforts have improved the culture of Digible.

Another area we explore in this episode is the BHAG, aka the big hairy audacious goal. We talk about Digible’s BHAG, the process of defining the BHAG and its key components, Digible’s long-term and short-term goals to expand the business, make its technology available for more users, and ultimately make the world a better place.

[01:37] Purpose, Vision, and Mission – We talk about the journey of finding purpose, core values, and the ultimate goal for the company, and what inspired the business venture.

[07:11] Vision Framework – Reid dives into the nuts and bolts of the framework used at Digible to develop the vision of the company.

[12:40] Focus & Niches – David & Nicole discuss how they took into account the long-term expectation of the company and the short-term niches when determining the mission statements.

[17:21] Employee Culture – Digible’s plans of doing things differently in order to create a better culture in which employees can thrive and how Digible is dedicated to adopting the four-day workweek.

[21:27] Progressive Change – Reid talks about some of the work DIgible is doing in order to be a catalyst for progressive change.

[24:46] Future Plans for Technology – How Digible will be updating its technology to expand the business and make Digible’s technology available for a wider range of users.

[26:49] The BHAG – We talk about where the term B-HAG came from and what’s behind the big hairy audacious goal of Digible.

[32:56] Road to the BHAG – We talk about the importance and the process of breaking down the big hairy audacious goals into a set of key components.

[37:40] Beyond Revenue – Why Digible is geared toward building a better, more collaborative work environment and making the world a better place rather than being a typical revenue-focused company.

Resources:

Vision Framework by Jim Collins:
jimcollins.com/tools/vision-framework.pdf

Welcome back to another episode of the Digible Dudes podcast. In the past episodes, we’ve been covering extensively about fair housing and equal treatment to everybody when it comes to housing. The LGBTQ community has been experiencing issues related to equal opportunities in housing. Joining us today is Michael Crews, the policy director for Once Colorado, a pioneer organization in advocacy for policies related to the LGBTQ community. Throughout the episode, we talk about One Colorado’s mission, where we stand with regards to policies, fair housing challenges, overcoming discrimination, and more.

Michael started his career in the government policy advocacy space as a summer intern at the office of the Lieutenant Governor of Colorado. Over the years, Michael has worked in many different roles related to government policy advocacy. We talk about his career journey and how he came to be a director at One Colorado. One Colorado is dedicated to promoting and advocating equality to the LGBTQ community. Michael shares with us the history of the organization and some of the areas of focus for One Colorado.

In their line of work, Once Colorado collects data via surveys and other methods to assess the issues that the LGBTQ community is facing. We dive deep into the strategies they use for data collection and processing and to ensure the data represents the community effectively. Furthermore, Michaels weighs in on the data they’ve gathered that indicates how wide the LGBTQ community is.

Moving into fair housing, we talk about some of the issues the LGBTQ community faces when it comes to housing. Michael dives deep into some of these issues, possible causes, and how more policies could be put in place to ensure more fair treatment to the LGBT community in the housing market. Wrapping up the episode, Michael shares his thoughts on how modern technology has influenced the LGBTQ community and how to overcome divisiveness in a community.

[09:10] Michael’s Journey – We start the conversation with Michael’s background and the path to working in LGBTQ advocacy.

[12:31] One Colorado – The story of how One Colorado was started, a brief review of its history, and the focus of the organization.

[17:36] Colorado and the Rest of the Country – Michael talks about where Colorado stands in comparison with other states in terms of policies related to the LGBTQ community.

[21:31] Data Collection – Once Colorado conducts a significant amount of surveys to assess the needs of the community. We talk about One Colorado’s data collection processes and how they’re optimized to reach the LGBTQ community effectively.

[27:40] Population – Michael breaks down the numbers of how broad the LGBTQ community is.

[30:00] Fair Housing – Michael shares his thoughts on where we are at in terms of fair housing and housing equality for the LGBTQ community and some of the legislations related to fair housing.

[37:03] Housing Challenges – Some of the housing-related challenging situations people in the LGBTQ community have to face.

[45:14] Impact of Technology – Michael shares his take on the positive and negative ways technology has influenced and impacted the LGBTQ community.

[51:00] National Level Support – Michael’s thoughts on the level of support the LGBTQ community gets in terms of policies and legislation.

[56:47] Overcoming Divisiveness – Some of the factors that contribute to divisiveness in a community and how One Colorado inspires the community to stick together and stay strong.

[1:04:29] Final Thoughts – Michael shares his thoughts on what business organizations can do to increase the support for their customers and employees in the LGBTQ community and how people can get involved with One Colorado and other similar organizations.

In this episode, we sit down with Susan Gerock, Chief Information Officer at Elme Communities, to explore the future of smart technology in the multifamily industry.

Prepare to uncover the innovative strategies that Susan and her team are using to uplift the resident and community team experience.

Susan shares her insights on how Elme Communities is leading the way with cutting-edge technologies and collaborative efforts that benefit the entire industry.

Key Highlights & Takeaways:

• Transforming Leasing and Maintenance Processes: Discover how technology is reshaping leasing and maintenance, making them more efficient and user-friendly.
• Collaborative Industry Efforts: Learn about the collaborative spirit within the multifamily industry and how companies are working together to drive innovation.
• Overcoming Tech Challenges: Uncover the real-world challenges of implementing new technologies and the strategies to overcome them.
• Enhancing Resident Experience: Explore the tools and practices that make the resident experience smoother and more enjoyable.
• Future of Smart Buildings: Get a glimpse into the future trends and technologies that will shape smart buildings in the multifamily industry.

Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

At Digible, we always try to innovate and create a work culture in which the team can thrive and develop their careers, and lately, we have been receiving recognition for our efforts. Last month, the Denver Post named Digible as the #1 Top Workplace of 2021 in Colorado for Small Businesses. Among many other innovative steps we’re taking to improve the work culture at Digible, starting from July, Digible will be moving into a 4-day workweek. In today’s episode, David, Reid, and Nicole, the three founders, are talking about why Digible is moving to a 4-day workweek and how it’s going to improve the performance and culture at Digible.

It was way back, even before Digible was started when Reid had the idea of a 4-day workweek in his mind. Reid starts the conversation, talking about how he heard about the concept and some of the early research done by prominent tech companies on how a 4-day workweek may improve the performance of an organization. Since we’re so much used to the traditional 5-day workweek, taking an extra day may feel somewhat strange. Nicole talks about how it felt when it was first introduced at Digible and how the process of moving into the new workweek will start in the next month.

Moving into the performance and productivity aspect, Reid dives deep into why a 4-day workweek will improve the productivity of a team and how the happiness and state of mind of employees affect the performance of the whole team. Moving into a 4-day workweek has a huge impact on the relationships and communications with clients. Nicole shares her thoughts on how the clients responded to the announcement and some of the measures Digible is going to take in order to ensure that operations continue to run smoothly, despite the change in the work schedule. Wrapping up the episode, we talk about some of the responses we’ve been receiving about the work culture at Digible and some tips and tricks on preparing for a 4- day workweek.

[01:08] The Origin Story – Reid starts the conversation with the story of how the idea was in his mind even before starting Digible and some of the research that’s been carried out by some of the tech giants on the concept of a 4-day workweek.

[04:45] Embracing the 4-day Work Week – We talk about the plans for the first 4-day workweek at Digible and how this new concept felt like when it was first introduced.

[07:00] Why 4-day Work Week? – Reid dives deep into the results of some of the studies that suggest that a 4-day work week can be more productive compared to a traditional workweek.

[11:40] Productivity – How the 4-day workweek will improve the efficiency and productivity of operations at Digible.

[17:13] Happiness and Work – Reid explains why the performance of a team increases when the team is happy and comfortable.

[22:52] The Announcement – Reid announced the news that Digible is going for a 4-day workweek with an April fools prank. He reflects back on the announcement and how the team responded.

[26:39] Working with Clients – Nicole shares her thoughts on how the clients were responding to this change.

[30:00] Recruitment – We talk about how the recruitment process is going to be adjusted to match the 4-day work week and some of the positive responses Digible has been receiving about its work culture and hiring practices.

[36:25] Preparations – How to prepare for a 4-day workweek in a way that keeps business operations smoothly.

Apple’s new iOS 14 update has been creating new all over the tech community, and its new privacy-related features created widespread debate as Facebook informed its users about the possible loss of features for advertisers. Adam Walters, Director of Paid Media at Digible, has a theory about the real reason why Apple’s rolling out these new updates that heavily affect the advertisers. In this episode, we dive deep into the untold story of iOS 14.

Adam dives into the conversation with a review of what Apple brings to customers in its iOS 14 update and how the new privacy-related features give consumers more choice to control what personal info they share with potential advertisers and 3rd party apps that monetize user data. He further talks about how Apple uses ads on their own platforms on a small scale and how they might expand their ad system in the future.

Companies that manufacture hardware devices have some authority over their users, and Apple is a good example of this. Adam talks about why there’s a powerplay associated with hardware. Diving into Apple’s intentions, Adam talks about some of Apple’s business practices and strategies outside the Unites States that don’t fit into the way they advocate privacy in the United States. David adds his perspective on what these strategies mean for the average consumer and advertisers.

Towards the end of the episode, we talk in-depth about awareness related to privacy. Reid shares his thoughts on the level of education the average consumer has on how their data is shared with advertisers and their options to control what data they share with apps that share user data with advertisers. Wrapping up the episode, we talk about how tech companies could improve the level of choice they can give consumers to have more control over their data and how the power struggles between tech giants may evolve in the near future.

[04:00] The New Update – What advertisers should know about the new features of the iOS 14 update and how it affects other paid media platforms.

[07:21] Apple Ads – How Apple currently uses advertisements, where they’re displayed, and the potential for Apple to expand their ads.

[08:42] Hardware and Powerplay – How the power dynamics of what tech companies can control depends on the hardware made by them.

[10:19] Contradictions – While Apple seems to advocate for privacy, their business strategies outside the United States, especially in China, seem to contradict their philosophy. David talks about the effect of this on consumers and advertisers.

[15:04] Competition – Adam shares his thoughts on the possibility of Apple launching new services to compete with existing tech giants.

[21:25] Privacy & Awareness – Reid shares his take on how educated the average citizen about their privacy and how apps use the information gathered from users.

[26:27] Improving Options – What Apple and other tech companies to give their consumers more choices with regard to what they share with apps.

[36:26] Shifting Power – Companies such as Apple and Google have a lot of power in their respective markets. When one of these companies try to a space that’s almost monopolized by another, it brings up anti-trust issues and other legal concerns. We talk about how these factors might come into play in the future.

The paid media world and search engines are constantly evolving. The trends and patterns that existed in 2019 are quite different from the year 2020. At Digible, we utilize data-driven tactics to analyze how the performance of marketing strategies is going to be affected by numerous conditions in the markets. In today’s snack episode, we talk about how the search trends in 2019 and 2020 compare against each other and what they can tell us about the next year.

Joining us today are Adam Walters, Director of Paid Media, and Megan Haase, Digital Strategy Lead at Digible, along with our host, David Staley, President & Co-Founder of Digible Inc. We start the discussion with Megan’s brief review of the methodology of data collection and analysis. She talks about the key observations they saw in the analysis. Furthermore, we talk about how the behaviors of key performance metrics differed between the two years, possible reasons for these changes, and how the pandemic-related factors affected the performance. Wrapping up the episode, we talk about some of the area-specific changes we may see and what the search trends can tell us about the near future.

[01:00] The Methodology – Megan starts the conversation with a brief review of how the data was gathered for the analysis.

[04:02] Findings – A comparison of major observations from the data with regard to the events of the two years.

[05:31] Performance – How the performance of key metrics compare in the two years and possible reasons for these behaviors.

[07:23] Impact of COVID – Adam shares his thoughts on how the pandemic has affected search trends and what we can expect in the near future.

[12:58] Market Specific Changes – Megan shares her thoughts on some of the changes we may see based on the conditions of specific areas within the United States.

Fair housing is one of the most important aspects of the housing industry with regard to compliance. The concept of fair housing brings consumers the right to choose housing free from unlawful discrimination. There are numerous fair housing legislations at federal and state levels that protect people from discrimination in housing transactions such as rentals, sales, lending, and insurance, and this is an area marketer in the real estate arena should pay constant attention to.

In today’s episode, we have a fair housing expert as our guest. Doug Chasick, aka That Fair Housing Guy™, is Digible’s resident fair housing consultant. Throughout today’s episode, we talk about how fair housing has evolved in the last few decades, the current status of fair-housing-related policies, how the policies may change in the future, optimizing marketing campaigns to comply with fair housing requirements, and more.

Doug started his career in the retail industry, and he gradually shifted his career path to fair housing. We start the conversation talking about his earlier business venture, The Apartment Doctor™, and how he became That Fair Housing Guy™. Doug entered into the industry in the 70s, which was the time the fair housing concepts were being introduced to the industry after The Fair Housing Act of 1968 prohibited discrimination concerning the sale, rental, and financing of housing based on race, religion, national origin or sex. Doug shares his thoughts on how the industry was different back then and how it has evolved through the next few decades.

Moving on to policies, we talk about how the current policies related to fair housing are structures. Doug shares his take on how the current federal administration has been focusing on improving fair housing legislation and possible changes that may occur in the near future. Another area we cover today is how marketers can optimize their strategies to comply with fair housing policies. Doug talks in-depth about targeting the right audiences, how to strategically implement fair housing concepts in marketing, how to analyze the risk associated with marketing, and some tips for getting the job done while maintaining compliance.

Toward the end of the episode, we talk about the most common violations reported regarding fair housing policies, some of the trends Doug sees, and possible reasons for them. Furthermore, Doug shares his take on the accountability and possible penalties associated with policy violations. We wrap up the conversation with a few entertaining stories from Doug’s decades-long career.

[06:53] Doug’s Background – How Doug started his career in retail and moved into the apartment industry and his fair housing work.

[14:03] Evolution of Fair Housing – Doug dives into how the industry was like in the 70s when he first got into the industry and how it has evolved throughout the decades.

[18:44] Policies – Doug shares his take on how the current policies related to fair housing are set up and how the current federal government may intervene to improve these policies.

[24:29] Marketing and Fair Housing – How the concept of fair housing alters the traditional way of marketing and how marketers should prepare to implement fair housing compliant marketing strategies.

[33:42] Targeting the Right Audience – Doug shares his thoughts on how to optimize marketing efforts in a way that reaches the right audience while complying with fair housing concepts.

[46:26] Most Common Violations – Doug talks about the most common fair housing violation claims he has been observing and some of the patterns he sees around complaints and possible causes for these trends.

[53:55] Consequences – Penalties, fines, and other consequences an operator might have to face in case of a complaint or a federal lawsuit related to fair housing.

On Digible Snack episode, we’re always focused on informing you about new innovative ways to improve marketing efforts. In Today’s episode, we’re going to take a quick look at Google’s discovery ads. Discovery ads are a set of visually rich, mobile-first ads that appear in multiple Google feed environments on combine stunning visuals with sophisticated audience targeting features.

Adam dives into the conversation by talking about how discovery ads were introduced, the basic concept behind them, how they’re different from traditional ads. Megan joins the conversation sharing her take on how Gmail ads can be run alongside a discovery ads campaign and what they’ve observed about discovery ads in terms of CPC, conversions, CPL, and other parameters that define the performance of a campaign.

In the next section, we talk about how discovery ads can be used for the purpose of retargeting and how discovery ads allow marketers to create more visually appealing ads. Wrapping up the conversation, David talks about some of the patterns he sees when paid marketing platforms introduce new ad features.

[01:50] Getting to Know Discovery Ads – Adam covers what discovery ads are, where they’re placed and how they’re different from traditional ads.

[04:38] Breaking Down Data – Megan shares with us what they observed when comparing discovery ads against standard non-brand ad campaigns.

[06:00] Retargeting – Adam talks about how discovery ads can be used for retargeting.

[08:29] Ad Creatives – How discovery ads allow marketers to use better ad creatives.

We’re back with another fascinating episode of the DIgible Dudes Podcast. Our guest today is a pioneer in introducing new technologies to the multi-family industry. Jennifer Cyphers, Founder & CEO of Pynwheel, joins us today to talk about their new solution, Self Guided Tours. Throughout the episode, we dive into the story of Pynwheel, their innovative solutions, industry trends, and more.

We dive into the conversation with a retrospect of Jennifer’s career journey. Jennifer had plans to go to medical school at the beginning of her career. We talk about how her career shifted to a totally different path, in which she thrived later on. Jennifer shares with us what she learned from working in several different roles in the multi-family industry and how her experience inspired her to start Pynwheel.

Pynwheel is a company that focuses on providing innovative technology solutions to modernize the on-site tour. Jennifer dives into what Pynwheel offers to its customers and how its solutions help their clients improve their business. We also talk about the process of setting up Pynwheel’s self-guided tours and the philosophy she and her team follow at Pynwheel to take feedback from stakeholders and use it to continuously improve their products.

In the next section, Jennifer shares her thoughts on the way the industry has changed over the years, the impact of COVID, and how new technologies are pushing the industry toward significant changes in the workforce. We also talk about some of the partnerships Pynwheel has created to offer more innovative solutions to its customers. In recent months, both Pynwheel and DIgible have tried four-day workweeks. Wrapping up the conversation, David, Reid, and Jennifer share their thoughts on how it influenced the workflow of the business.

[12:00] Jennifer’s Story – We talk about how Jennifer got started in the multi-family industry and how it paved the way to starting her brainchild, Pynwheel.

[21:03] Pynwheel – Jennifer dives into why she wanted to start Pynwheel, the unique value proposition of Pynwheel, and how they have evolved over the years.

[33:45] Introducing New Products – When starting a new product or service, you can either create a new company for that or deliver it under your existing brand. Jennifer dives into the pros and cons of each of these tactics.

[37:35] Product Feedback – Jennifer shares with us how they approached taking feedback from consumers and using them to improve their work.

[41:00] Self-guided Tours – Jennifer talks about what they offer to their clients at Pyhwheel and the process of getting started and setting up the self-guided tours.

[51:45] Incorporating Technology – New trends Jennifer sees emerging in the multi-family industry in terms of implementing new technologies.

[59:00] Partnerships – Jennifer talks about some of the partnerships they’ve built with other smart technology providers to offer more innovative solutions to customers.

[1:06:25] Workforce in the Industry – Jennifer shares her take on how the implementation of new automated technologies may change the workforce dynamics in the coming years.

[1:14:48] Future Vision – We talk about how Pynwheel’s trajectory may look like in the next decade and Jennifer’s goals for the company.

[1:20:34] Work Week – Both Digible and Pynwheel have experimented with four-day workweeks. We talk about how it changed the workflow and the mindset of the staff.

Branded search campaigns are a paid advertising tactics where a business can target search keywords that include or are related to relevant brand names. These ads are significantly less expensive compared to their branded counterparts, and running this type of ad gives several benefits to businesses. The Digible team has been experimenting with this tactic for some time, and on today’s snack episode, we talk all about branded search campaigns. Joining us today are two paid media specialists from Digible; Adam Walters, Director of Paid Media, and Megan Haase, Digital Strategy Lead at Digible.

We start the discussion by talking about how these ads are different from others and the purpose they serve in a sophisticated marketing strategy. We talk about the experiment conducted by the Digible team, the tactics they used, and what they observed in terms of form-fills, user sessions, bounce rate, session duration, and several other metrics. One of the most outstanding observations of this experiment was how branded search ads affected the form-fills. Adam talks about what may have contributed to this observation.

In the next section, we talk about writing ad copies for branded search ads, how to set up budgets, and allocating a healthy amount of money for branded search campaigns according to your marketing strategy. Wrapping up the episode, we talk about how the way users respond to ads has evolved over the years and what marketers should keep in mind about user behaviors.

[0:31] Why Brand Search – Megan dives into the conversation with a brief review of what brand search campaigns are and their purpose.

[01:42] The Experiment – What the Digible team observed when trying branded search campaigns in terms of user sessions, bounce rate, and other metrics.

[03:24] Form Fills – Adam shares his take on how the branded search campaigns affected the number of form-fills they got from ad campaigns and some of the possible reasons for this outcome.

[07:25] Ad Copy – How to prepare effective ad copies for branded search campaigns.

[09:06] Cost and Budgeting – How the cost of brand ads compare against non-brand, and how to prepare budgets according to your marketing strategy.

[12:24] User Evolution – How more and more users are developing a habit of skipping ads to look for organic content and how it affects the performance of ad campaigns.

Last week, the Apartment Innovation and Marketing Conference, aka the AIM conference, held another virtual chapter, AIM RECONNECT. Representing DIgible, David and Reid conducted a round table session on fair housing. In today’s episode, David and Reid recap the highlights of the event, their favorite sessions, and what they learned throughout the virtual conference.

David & Reid dive into the discussion, talking about the background of the event, the way it was arranged, and some of the sessions. They dive into one of the key points they learned in the event, which is dealing with having to iterate the same set of things over and over again and how to keep your mind excited while iterating.

Conducting a virtual session is quite different from an in-person session and having a virtual session has its own unique perks. David talks about how the virtual event experience was for him and why he loved the chat option so much. Moving on to the guests, David and Reid talk about some of the guests who made the event interesting, including Robert Turnbull from BetterBot, our guest for episode 65 of the Digible Dudes.

In the last part of the episode, David and Reid dive into the technologies developed by businesses that attended the event. They talk about how the impact of these new technologies and what they think about the future and sustainability of the new technologies.

[01:10] The Event and the Keynotes – David & Reid start the conversation with a brief review of the background of the AIM Reconnect 2021 and its sessions.

[08:00] Dealing with Repetition – David gets into an aspect of business leadership where leaders have to keep repeating the same things over and over again. They talk about how it relates to the event and how to deal with it in business work.

[12:00] Virtual vs. In-Person – Due to the current situation, the event was conducted as a virtual event. David talks about how the experience felt different and some of the cool benefits of having a virtual event as opposed to an in-person event.

[16:00] Guests – David and Reid talk about some of the interesting guests who went the extra mile to make their sessions more interactive and energetic.

[21:07] Digible’s Session – David and Reid conducted a roundtable session on fair housing. They talk about the key points discussed in the session.

[28:30] New Technologies – Sessions about new technologies that came up in the event and what David and Reid think about the future of them.

[39:00] Issues with Technologies – Reid talks about some of the issues he sees with the advertising technologies used in today’s real estate markets.

Paid search platforms such as Google are introducing new and smarter features every year to help advertisers get more sophisticated control over their ad campaigns. In today’s Digible Snack episode, we talk about another metric that comes in handy for paid search campaigns; Search Impression Share. Joining us today are two paid media specialists from Digible; Adam Walters, Director of Paid Media, and Megan Haase, Digital Strategy Lead at Digible. Throughout the episode, we talk all about how search impression share works and what we can learn from it.

We dive into the conversation with a brief review of what search impression share is, how it works, and what it tells us about the performance of a paid search campaign. Megan dives into the way they’ve been monitoring the search impression share for paid search campaigns of clients as a part of the study. We also talk about the relationship between the search impression shares and performance of campaigns, and the occupancy rates. Wrapping up the episode, Adam shares some tips and tricks that help you implement some of the learnings from this study in your paid search campaigns.

[00:17] Experiment – Adam and Megan share how they monitor the search impression share for clients and the experiment they conducted by combining it with some automation.

[01:52] The Philosophy – Adam shares how he views the value of the impression share metric with regard to the goals of an ad campaign.

[03:48] Impressions and Occupancy – Megan shares what she saw in the findings of this case study about how impression share correlated with the occupancy rate.

[05:04] Impact on ROI – Adam shares his thoughts on the impact impression shared had on the return on investment of a campaign.

[06:47] Takeaways – Megan and David share some of the key takeaways they learned from the study.

[09:20] Applications – Adam dives into how marketers can implement the new learnings from the study in their campaigns.

We start the conversation by diving into Everett’s background prior to starting Amenify, the story of Amenify, and the unique value proposition Amenify offers to residents, communities, and service providers. Everett shares with us the nuts and bolts of their business model and what goes into choosing the services they provide and the services they don’t provide.

Starting a business venture at the wrong time can cause a lot of trouble for the business down the road. Everett shares with us some of the reasons and market trends that made him decide that 2016 is a good time to start this new venture. We also talk about their target market in terms of customers and partners.

Another crucial factor that affects the success of a business venture is the organizational structure. Everett shares with us how Amenify has designed its organizational structure, How they allocate their resources, and the priority they have gives for innovation, research, and development. Furthermore, we talk about the performance metrics utilized at Amenify to keep track of their success and some of the strategic plans they have for the next few months.

Towards the end of the episode, we talk about Amenify’s BHAG or the big hairy audacious goal for the next decade and the thought process behind deciding what that goal is. Wrapping up the episode, Everett shares some tips and tricks for those who plan to enter the property technology market and some of the books that have inspired Everett’s business journey.

[16:31] Getting to Know Amenify – Everett talks about his background in the tech industry, what Amenify offers and how the venture started and grew.

[20:57] The Value Proposition – Everett dives into what Ameify has included in their value proposition, their unique business model, and the way they’ve selected the services they provide.

[27:00] Right Timing for Business – Why timing is an important factor in starting a new business venture and why Everett thinks 2016 was the right time for them to start Amenify.

[30:07] Partnering, Customers, and the Target Market – Everett talks about the characteristics of their ideal customers and companies they want to partner with.

[38:07] Organizational Design – How Amenify has structured its resources, budget, and staff, and the way they prioritize their research and development.

[43:25] Evaluating Success – Everett dives into the way they set expectations for success and the performance metrics they use for evaluating their success.

[50:22] Future Direction – Everett shares his take on what their customer base looked like in the beginning and where Everett sees the industry heading, and how their trajectory may change according to new market conditions.

[57:18] Challenges & Competition – Some of the biggest challenges Amenify has to face in their business and the measures they take to stay competitive.

[1:07:17] The BHAG – Everett talks about the vision of Amenfy for the next ten years and what markets they hope to expand into.

[1:12:11] Innovation and Growth – How companies can make sure they’re pursuing the right innovations and keep their growth steady.

[1:17:03] Business Philosophy – Everett shares his take on the practices they do to maintain healthy relationships with their stakeholders and some tips & tricks for people who wish to get into the property technology industry.

[1:24:11] Books that Inspired Everett – Some of the books that heavily influenced Everett’s trajectory in different phases of his career.

In this episode, we sit down with Kim Boland, Director of Digital Marketing at Morgan Properties, to explore the future of leasing, marketing, and technology in the multifamily industry.

Prepare to uncover the innovative strategies that Kim and her team are using to uplift the resident and prospect experience.

Kim shares her insights on how Morgan Properties is leading the way with cutting-edge technologies and collaborative efforts that benefit the entire industry.

Key Highlights & Takeaways:

- Transforming Leasing Processes: Discover how technology is reshaping the leasing process, making it more efficient and user-friendly.

- Collaborative Industry Efforts: Learn about the collaborative spirit within the multifamily industry and how companies are working together to drive innovation.

- Overcoming Tech Challenges: Uncover the real-world challenges of implementing new technologies and the strategies to overcome them.

- Enhancing Resident Experience: Explore the tools and practices that make the resident experience smoother and more enjoyable.

- Future of Multifamily Marketing: Get a glimpse into the future trends and technologies that will shape multifamily marketing.

Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

Welcome back to another snack episode of the Digible Dudes podcast. Today we have two guests on the show; Megan Haase, Digital Strategy Lead at Digible Inc, and Adm Walters, Director of Paid Media at Digible Inc. Throughout the last few weeks, Megan and adam have been trying out a new ad strategy; remarketing lists for search ads, aka RLSA, which is a feature of Google ads that lets you customize your search ads campaign for previous visitors of your website, and customize your bids and ads to these visitors when they're searching on Google and their partner sites.

Megan starts the conversation with an explanation of what RLSA ads are, how they work, and how it differs from traditional retargeting ads. She dives into the results of their experiment on RLSA ads and what they learned from it. Another area we focus on today's episode is managing keywords. Keywords are a crucial aspect of any ad campaign. Adam and Megan share their thoughts about how keywords come into play for RLSA ads and strategies for determining keywords that target the most relevant people for the ads.

In the next part of the episode, we dive into the money management aspect, where Adam talks in-depth about strategies for budgeting for RLSA ad campaigns. Wrapping up the episode, David and Adam share their thoughts on combining RLSA with other channels and how it can be beneficial to campaigns with small budgets.

[00:51] Introduction - Megan explains what RLSA ads are and how they work.

[03:28] Tests Results – How the Digible team's test on RLSA ads went and how the ads performed throughout the experiment.

[05:08] Keywords – Megan dives into what sort of keywords work best to reach the most relevant users and what marketers should keep in mind about keywords for RLSA ads.

[07:03] Privacy Measures – Adam weighs in about the technical aspects of tracking used for RLSA ads and how Google's cookie ban may impact it.

[09:26] Budgeting – Adam shares his thoughts on the best ways to set realistic budgets for RLSA ad campaigns.

[11:19] Combining with Other Channels – David pivots the conversations to a tactic for businesses with small budgets where they can take advantage of combining RLSA ads with other inexpensive channels that gets traffic to websites.

Welcome back to the Digible Dudes podcast. We are back again with another interesting episode of David and Reid dedicated to a most recent book they read, Beyond Entrepreneurship by James M. Collins. Stay tuned until the end of the episode, where David and Reid dive deep into how that book impacts them and how they are going to launch the parts of that book into the company.

Starting the conversation, David shares how he became aware of the author Jim Collins saying that he couldn’t keep down his book Beyond Entrepreneurship because he believed that this book would help him to have a better idea about long-term disciplines to grow the company.

Then, David and Reid share their attitude about the books you need to read if you are an entrepreneur or a founder or if you are just looking for answers, but according to David, it depends on your intentions.

In the next part, David and Reid both share their key takeaways from the book, saying that the book helped them to figure out what needs to be done next for the company because the company has got a big deal of reputation in a short period.

Further down to the episode, David and Reid share their motivation for the carrier, saying that it’s not the money but the influence showing Patagonia clothing company as an example of a business that influences society rather than earning money.

Continuing the conversation, David digs deep into the term Discipline in an organization, saying that building discipline is super hard as well as it’s super important.

Then, David talks about the risks you are about to get when launching a new product and saying you can’t fail too often because you have a reputation to maintain.

Wrapping up the conversation, David and Reid talk about the one last question they want to ask from James Collins, the author of Beyond Entrepreneurship, saying that they want to ask him what they should care about in Digible among those valuable lessons mentioned in the book.

[06.09] Jim Collins - Who is Jim Collins and his book Beyond Entrepreneurship.

[08.20] The Best Books – David & Reid talk about some of the best books for an entrepreneur or a founder; The Lost And Founder by Rand Fishkin , Jim Collin’s Beyond Entrepreneurship.

[16.42] Key Takeaways from the Book - Getting aligned with purpose, mission, and vision and building core values happen to be the key takeaways of David and Reid from the book.

[26.36] Motivation for Carrier – Best career motivation is not money but social influence like putting the right people in the right places.

[00.35] Discipline- What kind of discipline an organization needs to have, and how hard it to be achieved when a company is growing fast.

[09.02] Launching a New Product - How it is to launch new products for a company like Digible and James Collin’s attitude about a new product launching in his book Beyond Entrepreneurship.

[17.16] One Question for James Collins - What they should pay attention to and what they should ignore when it comes to Digible.

Resources:

Lost and Founder: A Painfully Honest Field Guide to the Startup:
goodreads.com/book/show/35957156-lost-and-founder

Beyond Entrepreneurship: Turning Your Business Into an Enduring Great Company:
goodreads.com/book/show/869231.Beyond_Entrepreneurship

Welcome back to the Digible Dudes podcast. We are here with another interesting episode dedicated to diving deep into a fascinating marketing concept: white-labeling. Throughout the episode, we talk about what white labeling is, the pros and cons of white labeling, common concerns of marketers regarding white labeling, what questions you should ask if you are interested in white labeling. Stay tuned until the end of the episode, where David and Reid dig deep into this concept.

Reid shares the cause of getting into white labeling after his conversation with Melissa Robins, a marketer. Beginning the conversation, Reid explains what White Labeling and some of the traits white labeling has in common sub-contracting.

Then, David talks about the two types of white labeling, the services aspect of white labeling and the technical side of white labeling. Furthermore, they dig into those two types and discuss things like if there are negative effects of white labeling, the process of the technical aspect of white labeling, and the people who you work with within the service aspect of white labeling.

Then David and Reid share their take on outsourcing work to another company like Digible and the alterations they have for that within Digible. In the next part of the conversation, David shares his thoughts about how does and does not scale the white labeling saying that, if you are a businessman, then you are in a better position of doing that.

Then David and Reid pay their attention to the pricing in white labeling. According to David, it’s not dissimilar to the marketplace in the management fee, pointing out some of the statistics of management fees in white labeling. And Reid says it’s challenging to deal with staffing in the whole equation of account management and campaign management.

[00.23] Why White-label?- The reasons for a company to utilize white labeling as a marketing strategy.

[09.46] Understanding White Labeling - What is white labeling, and how it works.

[14.10] Types of White Labeling- The two aspects of white labeling and when to use each type.

[29.30] Comparison – David & Reid discusses several aspects of white labeling versus not white labeling.

[34.11] Outsourcing – How outsourcing fits into the white labeling and how marketers can improve their strategies by outsourcing certain tasks.

[37.09] Pricing of White Labeling- The management fee in the marketplace of white labeling and the challenges that come up when doing the staffing in account management and campaign management.