The Difference Engine | B2B Category Design | Private Equity | Venture Capital – Détails, épisodes et analyse

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The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Categorical

Business & Entrepreneuriat

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Business & Entrepreneuriat

Fréquence : 1 épisode/13j. Total Éps: 57

The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/

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56. Interview with Sean Williams: How I built a new AI category

mercredi 20 août 2025 • Durée 42:25

Welcome to the fifth in a series of interviews with European tech leaders brought to you in association with Boardwave. The Boardwave network is a powerful community of Founders, CEOs, Chairs, Independent NEDs & their Investors from across Europe, representing companies at every stage of development.

This week, we are joined by tech entrepreneur Sean Williams. A Philosophy graduate from Cambridge University, Sean brings a sharp strategic mind to solving some of the toughest business challenges with AI. As the Founder and CEO of AutogenAI, a fast-growing scaleup backed by investors like Blossom Capital, Spark Capital, and Salesforce Ventures, Sean is helping companies write smarter, faster, and more persuasive bids for public sector and corporate contracts. Before AutogenAI, Sean founded Corndel Ltd, a workforce development company helping teams make meaningful use of the Apprenticeship Levy. He scaled Corndel to a 350-person team before exiting in a $60 million deal in 2020. In this episode, we dig into his entrepreneurial journey, the future of AI in enterprise, and why it ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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55. Interview with Bill Conner: Lessons from a serial value creator

mercredi 6 août 2025 • Durée 56:34

A seasoned technology executive with an extraordinary career spanning more than four decades, Bill Conner is the real deal.

From leading companies through high-stakes turnarounds to creating category-defining tech products, Bill has done it all. He’s been a four-time CEO, a trusted partner to Private Equity and Venture Capital, and a go-to expert for driving both top and bottom line growth in complex technology businesses.

In this episode, we sit down with Bill to trace his remarkable journey from early engineering roles at AT&T to reshaping the future of cybersecurity at SonicWall and now leading innovation at Jitterbit, where he’s leading their AI-infused low-code platform. We dive deep into AI’s inflection point, his time advising global cybersecurity policy, and the leadership principles that have powered decades of success.

Bill's story is a masterclass in resilience, strategic vision, and value creation. If you're building, investing in, or leading a tech company, this episode is not to be missed.

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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54. What everyone is missing about Grok

mercredi 30 juillet 2025 • Durée 34:11

What do we know about Grok? We know it’s Elon Musk’s latest so-called free speech machine and that it has drawn heavy criticism for spreading hate, earning the disturbing nickname ‘Mecha Hitler.’ With headlines dominated by non-stop controversy, it's no surprise that the broader public knows little about Grok’s technological potential.

So are we missing something? Has all the outrage obscured a significant breakthrough?

Also on today’s episode: we continue our assessment of the mad mad world of AI right now and take on the future of consulting.

What to look forward to:

00:26 What the Grok is Going On?

06:53 It’s a Mad Mad AI World

24:24 Big Flaw in the Big Four? The Future of Consulting

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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53. Is the UK keeping up with Quantum?

mercredi 23 juillet 2025 • Durée 33:25

The UK government has pledged £550 million towards quantum technologies. At first glance, that might sound like a hefty sum—enough to buy Chelsea a striker or two. But when you stack it against Amazon’s £40 billion investment in the UK, it raises a serious question:

Is the UK taking quantum seriously?

Also on today’s episode: we take a look at how Swedish startup Lovable stacks up in the crowded AI arena, and explore why, when the going gets tough, the tough choose to think differently.

What to look forward to:

00:30 £550m for Quantum, £40bn from Amazon

09:46 When the going gets tough, the tough think different

21:10 Lovable - Europe’s new category leader?

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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52. Do we need to get ready for the age of algorithmic investing?

mercredi 9 juillet 2025 • Durée 32:44

‘A gut feeling.' It's a fairly common answer from many VCs when asked why they backed a particular startup over another. When all the numbers have been crunched and the data deliberated, the final decision often bypasses the brain and falls on the gut. However, is the human gut about to be out of a job?

Nik Storonsky, co-founder of Revolut, is betting on it. Will his new venture, QuantumLight, usher in a new era of algorithmic investing? And if so, are you ready?

Also on today's episode, a word from the Wise to the London Stock Exchange andn we wade through all the noise coming out of London Tech Week

What to look forward to:

00:30 Has the age of algorithmic investing begun?

11:48 London tech listings - Wise, the overdue wake-up call

21:33 London Tech Week or London Tech Weak?

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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51. Has the £300 million M&S cyberattack created a major category opportunity?

mercredi 25 juin 2025 • Durée 32:27

Every crisis hides an opportunity. That might be cold comfort for M&S execs staring down a £300 million profit hit after a shelf shattering cyberattack. However, here at The Difference Engine, we prefer to see the positive.

With cybersecurity now front and centre, and traditional defences clearly falling short, the question is: how can you seize the moment?

Also in today’s episode, how Builder.ai rose fast and stumbled hard, and whether Intel can hold it together after going under the knife.

What to look forward to:

00:32 The £300m lessons from the Marks & Spencer hack

10:41 Builder.ai - Dotcom time again?

20:22 Intel: The surgery is underway, but will a dissection begin?

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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50. Interview with Amber Vodegel: Designing the new category of Ethical AI

mercredi 11 juin 2025 • Durée 52:13

Welcome to the fourth in a series of interviews with European tech leaders brought to you in association with Boardwave. The Boardwave network is a powerful community of Founders, CEOs, Chairs, Independent NEDs & their Investors from across Europe, representing companies at every stage of development.

This week, we are joined by tech entrepreneur Amber Vodegel. Born in the Netherlands and now based in the UK, Amber has built a career at the cutting edge of healthtech, creating tools that directly improve lives. As the founder of Pregnancy+, the world’s leading pregnancy app with over 150 million users, she bootstrapped her way to a successful acquisition by Philips. Today, Amber is leading 28X, a groundbreaking femtech initiative using AI to close the gaps in women’s health through inclusive, privacy-first education and care. Alongside her entrepreneurial ventures, she also serves as a Non-Executive Director at MyHealthChecked PLC, continuing her mission to drive ethical, sustainable innovation in digital health.

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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49. What EVERY startup needs to know: Wisdom from Y Combinator

mercredi 28 mai 2025 • Durée 30:50

Y Combinator is widely regarded as the world’s leading startup accelerator, having helped launch companies now worth a combined $800 billion! So when they speak, it’s worth paying close attention. Today, we’re diving into some timeless wisdom from Y Combinator co-founder Paul Graham.

Could a couple of key insights change your chance of success?

Also in today’s episode, we'll take a look at the launch of a new Big 4 spin-out consulting firm, Unity. They are backed by $300 million of PE money. But are they different enough to cut the mustard?

What to look forward to:

00:35 Growth lessons from Y Combinator

18:11 Where’s The Difference? The Cobbler’s Children Run Barefoot at Unity

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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48. Interview with Rich Waterworth: Building the tech that defines modern culture (YouTube, Tik Tok, ITV)

mercredi 14 mai 2025 • Durée 56:21

Welcome to the third in a series of interviews with European tech leaders brought to you in association with Boardwave. The Boardwave network is a powerful community of Founders, CEOs, Chairs, Independent NEDs & their Investors from across Europe, representing companies at every stage of development.

This week, This week we are joined by Boardwave patron and mentor Rich Waterworth. Rich has spent his career at the intersection of media and technology, shaping the future of how we create, consume, and connect. From 2019 to 2024, he served as General Manager of TikTok across Europe and EMEA, steering the platform’s explosive growth and building a brand that sits at the heart of modern culture. Before that, he spent nearly ten years at YouTube leading Marketing for EMEA, where he played a pivotal role in launching the ‘Creator’ movement which fueled the platform’s meteoric rise. Earlier in his journey, Rich helped pioneer the UK's shift to on-demand viewing by launching ITV Player and co-creating the connected TV service YouView. Today, he's diving deep into the social impact of digital life at the Oxford Internet Institute, and giving back as a Trustee for the Teenage Cancer Trust.

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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47. Tariff Tech: Breakthrough tools for turbulent times

mercredi 30 avril 2025 • Durée 41:39

When global trade becomes chaotic, tech steps up to create order. In today’s episode, we explore the idea of ‘Tariff Tech’. Born from disruption, driven by necessity, and poised to reshape supply chains, resilience, and trust in an uncertain world.

Is there a golden opportunity hidden within Trump’s tariff turmoil?

Also in today’s episode, we’ll ask how AI can downsize your team while dialling up your productivity, and we’ll continue to be Europe’s loudest cheerleaders by speculating how the dumping of Chinese electronics could give the continent a competitive edge.

What to look forward to:

00:35 Market uncertainty and new category definition

13:49 What could the dumping of electronics mean for European inflation and investment?

26:23 Smaller marketing teams and AI

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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The Difference Engine | B2B Category Design | Private Equity | Venture Capital – Détails, épisodes et analyse

Détails du podcast

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Podcasts Similaires Basées sur le Contenu

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